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I s s u e 1 0 • W I n t e r / s P r I n G 2 0 1 2

OnlIne

COuPOn CODes

Page 35

Weleda Magazine

B a B y S t e p S

to G r e e n


Weleda Magazine is

G O I n G D I G I t a l !

Visit usa.weleda.com/signup to subscribe for free!

or the last five years and 10 issues,

F we’ve covered natural products

and healthy, green living in the

pages of this magazine. We now have more

than 31,000 print subscribers, and we’re

grateful to each and every one of you for

being a part of the Weleda family. But, after

much thought and many long discussions,

we’ve decided to make the magazine available

by digital subscription only. If you are

currently a print subscriber, this will be the

last issue you receive in your mailbox.

While we know there is something

irreplaceable about holding a physical magazine

in your hands, we decided that this

is the best decision for the environment,

for the company, and ultimately, for you.

Since Weleda was founded

91 years ago, environmental

protection has been one of

our most important values,

and we felt that printing so

many copies each year runs

counter to this principle.

There is simply no ignoring

the fact that it requires

WINtEr–SprING 2012 2

countless resources to print this magazine,

from the energy it takes to run the paper

mills to the gasoline required to deliver it to

each doorstep.

Print readers, don’t fret: Just visit usa.

weleda.com/signup to give us your email

address and have future issues delivered to

your inbox twice a year. You’ll also still be

able to pick up a print copy at natural health

food stores nationwide.

We hope to see you online!

Warmly,

Carrie Ruehlman

Communications Manager

P.S. Longtime readers may

note that the name of this

magazine has changed from

we to Weleda Magazine. But

it’s still the same magazine you

know and love. Got feedback?

Send it to me at editor@

weleda.com. We’d love to hear

from you.

WElEda MaGaZINE


Weleda Magazine

at WOrK WItH

tHe WOrlD

4 One Enchanting Flower

sPa-IFICatIOn

8 Ask the Esthetician

retaIler sPOtlIGHt

11 The Big Carrot, Toronto

Feature

12 The Journey to Natural

Weleda Magazine

Winter-Spring 2012 Issue 10

(published since 2007)

Published by Weleda North America:

1 Closter Road, P.O. Box 675

Palisades, NY 10964

Weleda Magazine is a free

biannual publication

Weleda Magazine Editor in Chief

Carrie Ruehlman

for Weleda North America

Tel: 1.800.241.1030

Fax: 1.800.280.4899

usa.weleda.com

editor@weleda.com

Reprinting of articles is not

permitted without permission

Editorial Contributors

Natascha Blank (nb), Gloria Dawson (gd),

Dena Moskowitz (dm), Erik Preuss (ep),

Carrie Ruehlman (cr), Susan Hunt Stevens (shs)

ingredients

COVer Feature

18 Raising a Happy, Green Baby

24 Behind the Scenes with the Wahls

au naturel

26 Weathering the Winter

BIODYnaMICs®

30 Making the Connection

OVer tHe COunter

32 First Aid from the Garden

Photo Contributors

Christian Aeberhard, 4-6. Johannes Courtens,

30–31. Michael Cozine Photography, cover,

2, 18-25. Tillman Franzen/Jung von Matt,

33, back cover. Jason Howlett, 11. Carrie

Ruehlman, 8, 25. Lulu Plasticpirate alias

Nadine Schemmann/Berlin, illustrations 29.

Dmitriy Shironosov/Dreamstime.com, 26.

Suzanne Tucker/Shutterstock.com, 34.

Weleda Archive, 12, 17.

Art Direction/Design

Michael Kelly Designs,

michael@mlkelly.com, www.mlkelly.com

Printing

Allied Printing Services, Inc.,

an EPA green power partner

Biodynamic ® is a registered certification

mark of the Demeter Association, Inc.

WElEda MaGaZINE WINtEr–SprING 2012

3


at WOrK

WItH tHe WOrlD

One Enchanting

»

cultivating

Weleda’s

BiodynaMic®

JasMine

FloWers

in egyPt

»

FlOWer

he Magic of the early morning hangs over the

lush fields near the village of Shoubra Beloula,

in the heart of Egypt’s fertile Nile Delta. The light

falls softly onto the scented jasmine bushes that extend their

fine, luminous white flowers toward the sky. People move

quietly through the fields, deftly plucking blossoms from

the twigs and collecting them in woven baskets. It’s harvest

season for the Biodynamic ® T

jasmine grown by Weleda’s

cultivation partner A. Fakhry & Co., manufacturers of exquisitely

scented, plant-based oils.

Jasmine, which means “spirit of dreams” in ancient

Persian, is harvested at night, around three o’clock in the

morning. It’s pollinated by moths instead of bees, so its

flowers open when it’s dark. Picking them before sunrise

preserves most of the precious indole — the compound they

contain that gives the plants their characteristic aroma.

Slowly the baskets are filled with white jasmine flowers.

A. Fakhry & Co. uses only sustainable cultivation

methods and believes in paying a fair wage; they help

thousands of people make their living. With the wages

from the jasmine harvest, which lasts from May to

WINtEr–SprING 2012 4 WElEda MaGaZINE


November, families can secure an income

for six months. To supplement their

incomes, many of them work with A.

Fakhry & Co. throughout the year to help

harvest other plants.

More than a Business Partner Weleda

uses the precious jasmine extract, one

of the most valuable fragrances in the

world, to create sensuous scented blends

for the company’s natural skin-care products,

including Wild Rose Smoothing

Facial Care and Body Care. Weleda and

A. Fakhry & Co. have been working in

partnership for almost four years. Since

then, A. Fakhry & Co. has consistently

shown its commitment to Biodynamic ®

cultivation and is internationally certified

according to the strict requirements of

Demeter, the global Biodynamic ® certifier.

As an employer, A. Fakhry & Co. is directly

involved in ensuring the well-being of the

people at the Shoubra Beloula cultivation

and production site — a health center is

above, left: the delicate jasmine flowers need to be

as undamaged as possible before they are processed;

above: a young egyptian woman comes to the fields to

help with the jasmine harvest during summer holidays.

WElEda MaGaZINE

5

Shoubra Beloula

Mediterranean Sea

Nile River

E G Y P T

T H E N I L E R I v E R D E L T A

ISR.

S.A.

being developed there in cooperation with

doctors.

In addition to managing their own two

farms with a total of 148 acres and the factory

in Shoubra Beloula, Hussein Fakhry

and his wife, Chérifa, have established

a national network of certified-organic

farmers in the last ten years. They use

their farms as a training environment for

small-scale farmers who wish to convert

from conventional to organic cultivation. A.

Fakhry & Co. assists the farmers — many of

whom cannot read or write — through the

challenging process of organic certification.

They regularly develop new initiatives to

teach the local population how to treat the

earth and the environment — and therefore

how to protect their livelihood.

an intact ecosysteM Khaled, the farm

manager’s right-hand man, is responsible

for the overall management of the cultivation.

When he talks, his eyes light up and

it’s obvious that he loves the land and the

work that goes with it. He tells us about the

beautiful jasmine plant and the ecosystem

in which it lives. The young seedlings are

nurtured for a year in a greenhouse and

then planted into the ground. They need a

WINtEr–SprING 2012


good four years to develop into bushes that

are 32-inches tall and ready to be harvested.

In December, after the harvest season,

the jasmine bushes are cut back — doing

so allows one jasmine bush to be used for

up to 20 years. The twigs that have been cut

off are broken up and used to surface pathways

to protect from dust, or they’re used in

the company’s own composting plant and

reapplied to the fields as a natural fertilizer.

Once a week, essential groundwater is

brought to the fields via a network of irrigation

channels. Robust lemongrass, planted

at the edge of the channels, helps reinforce

them and prevent weeds. Even the local

herons, known as the “farmer’s friend,”

play a useful role in the ecosystem. They

stalk through the fields, picking parasites

off plants with their long beaks, like a truly

organic pesticide.

FroM Field to Factory At nine o’clock in

the morning, the jasmine harvesters’ work

is done. Donkeys pull the carts transporting

the fragrant cargo to A. Fakhry & Co.’s

nearby production site. At the incoming

goods station, the baskets containing the

left: two men bring large baskets

of fragrant jasmine flowers to be

processed; above: Fresh from the

fields, the jasmine flowers are

transferred into the extraction

tank for processing.

day’s harvest are checked for quality — the

flowers need to be as dry and undamaged as

possible — and then they are weighed again

and recorded.

In the production hall, experienced workers

place the fresh jasmine flowers into

large metal boilers. In a two-stage extraction

process, what’s known as the “concrete” is

first extracted from the flowers. Concrete is

a hard substance, almost half of it is made

of wax, and around 880 pounds of jasmine

flowers are needed to produce one pound of

jasmine concrete. The absolute, the purest

jasmine extract, is extracted next. Every year,

around 66 pounds of this valuable ingredient

are set aside for Weleda, so that after

strict quality controls, it can be incorporated

into essential oil blends for Weleda’s Wild

Rose Facial Care and Body Care.

After night has fallen on the jasmine

fields in Shoubra Beloula, the lights still

shine at the factory — the flowers harvested

today are best processed when they’re still

fresh. The people in the village have long

since gone to sleep. At three o’clock the next

morning, they will be back in the fields to

visit the “spirit of dreams” once more. nb

WINtEr–SprING 2012 6 WElEda MaGaZINE


Protects your baby’s delicate

skin against harsh weather

Calendula Weather Protection Cream

The water-free Calendula Weather Protection Cream protects from the cold, wind and

harsh weather. Pure beeswax and gentle lanolin provide a breathable protective layer

without impairing the skin’s natural functions. It blends in easily and is ideal for sensitive

and extra dry baby skin but also for the whole family during all types of outdoor activities.

usa.weleda.com/baby


P

sPa-IFICatIOn

ask the

estHetICIan

oMegranate or Wild rose?

Body oils or lotions? Weleda has

more than 100 natural skin-care

products to choose from, so discovering which

ones are best for you and your skin can be

tricky. The Weleda website (usa.weleda.com)

is a useful resource for information about our

ingredients, philosophy and products, and

you’ll even f ind an FAQ with more than 50

questions and answers. Can’t find the answer

to your query there? Send it to us via Twitter

(@weleda), Facebook (facebook.com/weleda)

or email it to editor@weleda.com. We might

even include it here on these pages, where

Weleda holistic skin-care expert and esthetician

Patricia Pol, pictured above, answers some

of the most commonly asked questions we get

from you — our amazing fans! cr

» are your products safe for use during

pregnancy? — dena, new york city

Fortunately, being pregnant doesn’t mean

you have to give up your favorite Weleda

products! Our personal-care products are

completely safe for use during pregnancy.

We even have products just for moms-to-be,

including our Stretch Mark Massage Oil (formerly

known as Pregnancy Body Oil). With

all of the hormonal changes happening in

your body, your skin may be more sensitive

or break out more than usual. In that case,

you may want to use our Almond Soothing

Facial Care for sensitive skin until things

calm down. Although it’s not harmful, one

product you don’t really need to use is the

Birch Cellulite Oil. These nine months are

not the time to worry about detoxifying or

cellulite. Instead, we recommend that you

embrace and celebrate all of the miraculous

changes your body is experiencing, use the

Stretch Mark Massage Oil daily to help calm

itching and maintain skin’s elasticity, and

break out the Birch Cellulite Oil after the

WINtEr–SprING 2012 8 WElEda MaGaZINE


aby arrives. As for Weleda’s homeopathic

and anthroposophic remedies, we recommend

that you ask your healthcare provider

before using them during pregnancy.

» i have been using Weleda’s Wild rose

smoothing Facial care for years and i love it.

i am now in my early 40s, and my question

is, should i switch to the new Pomegranate

line? — laurel, Washington, dc.

Weleda offers several different facial care

lines suitable for all skin types. For example,

we recommend our Iris Hydrating Facial

Care for youthful skin, Wild Rose Smoothing

Facial Care to smooth first lines and

Pomegranate Firming Facial Care for aging

skin. While both the Wild Rose and Pomegranate

lines contain plant ingredients that

help support your skin as it ages, the active

ingredients in the Pomegranate line are more

powerful. Since we all have different skin

types and lifestyles, our skin-care needs will

differ. If your skin is glowing and healthy

into your 40s, with perhaps a few fine lines,

then you can continue to use the Wild Rose

Smoothing Facial Care, but you may want to

add the Pomegranate Firming Serum to your

routine. Apply it daily under your moisturizer

to help support your skin’s cell renewal

process and repair sun damage. You can also

use the Pomegranate Firming Eye Cream for

an extra-firming boost around the eyes. We

don’t usually recommend switching to the

Pomegranate Firming Facial Care in your 30s

unless you really need it. Pomegranate has

many active ingredients specifically suited

for that time in our lives when the skin’s cell

Don’t miss out on skin-care tips!

visit usa.weleda.com/signup to

subscribe to Weleda Magazine.

WElEda MaGaZINE

9

renewal significantly slows down. Just like

you wouldn’t give a baby food that it’s not

ready to digest, you don’t need to give your

skin ingredients that it doesn’t yet need. But

regardless of whether you’re using rose or

pomegranate, remember to always embrace

— and celebrate — your natural beauty.

» i’ve been told the almond soothing Facial

care for sensitive skin is fragrance-free,

but i still smell a light scent. Why is that?

— Mary Beth, san Francisco

Your nose is not fooling you! Weleda’s Almond

Soothing Facial Care products do have a soft

natural aroma, but they are indeed fragrancefree.

The light scent you smell comes from the

sweet almond and plum kernel oils. We use

pure essential oils to fragrance our Iris, Wild

Rose and Pomegranate Facial Care lines, but

we leave them out of the Almond line because

they have a stimulating effect and can sometimes

irritate sensitive skin. Generally though,

natural essential oils are well-tolerated by

the skin and provide numerous physical and

psychological benefits, including balancing,

nourishing and rejuvenating our body, soul

and spirit. Essential oils, sometimes called

the “soul” of a plant, also help to preserve the

quality of our formulas, so we are able to avoid

using chemical preservatives. And we never

use synthetic fragrances, which can mimic

the aroma of what’s found in nature but can

never transcend it.

WINtEr–SprING 2012


©2012 Weleda Inc.

NEW One-Step Cleanser & Toner

Normal to combination skin

Cleanses and refines all in one step

Our NEW One-Step Cleanser & Toner is a refreshing, milky

lotion for normal to combination skin that clarifies and

perfects without over-drying. Perfect for those looking

to simplify their facial-care routine, this rinse-off lotion

works its deep-cleansing action with natural olive oil soap

and tones with witch hazel extract—all in just one step.

A fresh citrus fragrance, derived from pure essential oils,

revives the skin and stimulates the senses.

Your skin is left pure, fresh and perfectly prepared for

the next step in your facial-care regimen — with our Iris

Hydrating Facial Care, Wild Rose Smoothing Facial Care or

Pomegranate Firming Facial Care.

One-Step Cleanser&Toner

usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda

» Available in-stores

January 2012

» Currently available

at usa.weleda.com

100% CERTIFIED


e ta i l e r s P o t l i g h t

The Big Carrot, Toronto | www.bigcarrot.ca

he Big carrot, one of Toronto’s

T most-loved natural health food

stores, first opened in 1983.

Today, the store has become as much a local

landmark as an organic grocer, and it sells

more Weleda products than any other store

in Canada. What makes The Big Carrot so

special, besides a seemingly endless array

of organic goodness? “Our

employees,” says PR Coordinator

Patrick Conner. “They are

our greatest asset.”

The Big Carrot began as a

nine-person, worker-owned

co-op. The store has grown a lot since

then, but it’s still managed the same way it

always has been. Every employee who has

worked there for more than a year gets an

opportunity to become part owner. There are

currently more than 65 owner-workers. They

hope their passion for sustainably grown

produce and natural skin care is contagious.

Located in Toronto’s vibrant Danforth

neighborhood, The Big Carrot is surrounded

by a wide variety of bustling cafés and shops.

Big Carrot customers, many of whom live in

WElEda MaGaZINE

everyone at

the Big carrot

is passionate

about organics.

11

the neighborhood and walk to the store, love

organic food and are on the cutting edge of

social issues, according to Conner. To keep

up with their shoppers, all employees must

be knowledgeable about the products in

their departments.

There are strict guidelines in Canada

about which products can be labeled organic,

and to Conner, that is a very good

thing. “My most memorable

moment in the natural industry

was in 2009, when the Canadian

Organic Standard was passed,”

he says. This law created a set

of guidelines that were required to be met

in order for a product to be labeled organic.

“It gave legitimacy to organic products and

eliminated a stigma — it showed there was

scientific evidence backing up claims that

certain products are organic. It proved that

choosing natural skin care and organic

foods is indeed a healthier choice for people

and the planet.” ep

above: Meadow rose, Body care Buyer for the Big

carrot, shows off the store’s Weleda offerings.

WINtEr–SprING 2012


The

Journey

to

Natural


Finding skin-care products that you love can be quite

a journey. But many of us are choosing to make that

journey a natural one, switching our conventional

products for chemical-free alternatives. Still, it’s a choice

that can be wrought with many questions: What makes

a product truly natural? Why should I switch? And will

the products really work? Read on for the answers.

Over the years, as natural

What Makes products have grown in

a Product popularity and we’ve

truly natural? become more conscious

about what we put on our

bodies, eco claims on conventional products

have exploded. But how can you be certain if

a product is really natural — and what makes

a product natural anyway? “Unfortunately,

terms like ‘natural,’ ‘organic’ and ‘ecofriendly’

have no legal definition, so

companies can make claims on their products

without it being true,” says Alexandra

Spunt, who co-authored the book No More

Dirty Looks with Siobhan O’Connor. “To find

out how clean a product is, ignore the marketing

claims and look at the ingredient list.

With a little research, you can become an

ingredient expert in no time.” No More Dirty

Looks, Stacy Malkan’s book Not Just a Pretty

WElEda MaGaZINE

13

Face and GoodGuide.com are good places to

turn for helpful information and tips for

finding truly natural products.

Renée Loux, author of Easy Green Living,

says if you can’t pronounce a product’s

ingredients, don’t use it. But Loux adds

that some companies, especially those like

Weleda that follow European labeling standards,

use the botanical or Latin names for

plants. Because these names may look unfamiliar,

companies will often put the English

names in parenthesis for clarity.

Another helpful tip is to look on the

packaging for certifications that have clearly

defined parameters, such as the Natural

Products Association (NPA), NSF and

NaTrue, which is the European standard

under which Weleda products are certified

natural. “If you just see the word “natural”

or “organic” but no certification, then it’s up

WINtEr–SprING 2012


to the company whether that means something

real,” says Loux.

Naturalness is not just about ingredients,

however — it’s also about how those

ingredients are treated. “I often compare

natural cosmetics to organic apples,” says

vincent Letertre, technical director at

NaTrue. “You can pick an organic apple

off a tree and eat it on the spot. Cosmetics

are different. You cannot pluck flowers and

just put them in a bottle. You have to treat

the ingredients in some way, and it’s the

way they are treated that matters. This is

where the definition of natural cosmetics

becomes really important, because these

boundaries must be strict. That is why

NaTrue allows only very few processes,

including saponification (the process used

to make soap) to chemically transform

natural ingredients.” He adds that if a product

passes NaTrue’s natural-certification

process, you can trust that it has met the

strictest standards for natural products

possible.

There are many reasons

Why should to go natural, but perhaps

i switch the biggest reason is

to natural? health and safety. What

we put on our skin has

tremendous impact on our health and the

environment’s. Our skin is our largest organ

— up to 60 percent of what we put on it is

absorbed in our bloodstream. Right now, it’s

not a requirement in the U.S. that ingredients

be tested for safety before use. Weleda,

along with several other natural product

manufacturers, has been working on finalizing

the details of The Safe Cosmetics Act,

currently in Congress, which would require

product ingredients to be proven safe

before they can be used.

But why do companies use these synthetic

chemicals in the first place if they

are potentially harmful? According to Loux,

one reason is because they are cheap and

seemingly effective, but in the long run, this

comes at a cost that doesn’t show up on the

sticker price. “Preservatives like parabens, for

reaDInG a WeleDa laBel

Weleda’s new One-Step Cleanser & Toner

gently cleanses and refines normal to combination

skin without drying. To the right is the

ingredient label, as required by the European

INCI labeling standards that Weleda follows.

Due to the full ingredient disclosure policy,

the INCI standards help you make informed

purchases and avoid ingredients you may be

allergic to. Here’s how to dissect the label. »

WINtEr–SprING 2012 14 WElEda MaGaZINE


example, are used in formulas because they

are effective at keeping products from going

rancid, but they are also a common cause of

allergic reactions and contact dermatitis,” she

says. “They have even been

linked to endocrine disruption,

because they mimic

hormones, and reproductive

toxicity.” Formulas can

also be unintentionally

contaminated with potentially

harmful byproducts,

such as 1,4-dioxane and

formaldehyde, during the

manufacturing process.

“With repeat use of these

products day in and day

out, we’re talking about disrupting things

in our body,” says Loux. “I question, what

is the real cost?”

Also, by using the chemical equivalents

of natural ingredients, conventional manufacturers

avoid inconvenient fluctuations

in the availability of raw materials. “With

WElEda MaGaZINE

With every

transaction, we’re

supporting the

world we live

in — for better

or worse.

ingredients (inci)

Water (Aqua)

Fragrance (Parfum)*

Potassium Olivate

Iris Germanica root extract

Hamamelis Virginiana

(Witch Hazel) Distillate

Lanolin

Alcohol

limonene*

Linalool*

Citral*

* from natural essential oils

15

natural ingredients, you never know how

much raw material you can harvest year

to year because of the climate and other

variables,” says Letertre. “It takes time, risk,

money and effort to grow

plants organically.”

Many people choose

natural products because

of their lesser environmental

footprint. Loux

recommends that we

“think beyond the drain.”

“Look not only at what the

product is made of, but

also at the life cycle and

what happens when we’re

done with it. Look at the

company’s values. Personally, it makes me

feel good to contribute to companies that

are mindfully doing business, both for their

employees and the environment. Our dollar

is our most powerful vote. With every transaction,

we’re supporting the world we live

in — for better or worse.”

The * indicates that a fragrance

from natural essential oils is

included in the product. Weleda

never uses synthetic fragrances.

Ingredient form

(i.e., oil or flower extract)

Botanical name

English name

A component of natural

essential oils

WINtEr–SprING 2012


©2012 Weleda Inc.

Iris Hydrating Facial Care

Youthful skin

Hydrates for perfect moisture balance

Just as the beautiful iris stores moisture in its roots, our

Iris Hydrating Facial Care helps your skin keep its own

natural moisture.

Blended with Biodynamic® iris root and other hydrating

organic ingredients, this pure, natural formula protects

your skin from moisture loss while promoting your skin’s

ability to regulate and preserve its best moisture levels.

This long-lasting hydration also protects your skin from

dehydrating environmental elements so it keeps the fresh

radiance of beautifully moisturized skin.

What women experienced using

our Iris Hydrating Day Cream:

Increased moisture +9% after 14 days

Iris Hydrating Facial Lotion | Iris Hydrating Day Cream | Iris Hydrating Night Cream

usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda

100% CERTIFIED


Natural or not, we want

Will the our skin-care products to

Products live up to their promises.

really Work? And, according to Lisa

Lomupo a holistic esthetician

in Westchester, NY, the benefits of

natural products are far superior to conventional.

“Natural products work on a deep

level to help the skin heal, repair and find its

balance — not just to give you a quick fix,”

she says. “Just like your body can more

effectively use vitamins from whole foods

than it can from synthetic vitamins, the skin

is better able to utilize oils, fatty acids, antioxidants

and other nutrients from plants

than it can from chemical imitators.”

Conventional products, says Loux,

perform in the way that we expect them to

shampoos are sudsy, for example — but that

doesn’t mean that they work any better than

natural products. “Of course, not all natural

products are effective, and equally, not all

conventional products are effective,” she says.

“It’s the quality of the formulas and how they

are put together that matters. Everyone has a

unique biochemistry that responds to different

products in different ways. You have to

find the products that work well for you.”

And when trying out a new natural

product, Loux suggests using it for a few

WElEda MaGaZINE

17

days before determining whether it works.

“Your skin has to adjust,” she says. “It’s like

switching to a non-toxic household glass

cleaner from a conventional one. It may not

work as well initially because there is chemical

buildup on the window. But if you keep

using it, over time you will find it works just

as well,” she says.

And remember: less is more. “We’ve

been trained to use so many products that,

physiologically, our skin doesn’t know how

to work on its own,” says Loux. “By using

natural products, we give our bodies the

support it needs to heal itself.”

So the next time you’re running out of

your favorite body wash or moisturizer,

replace it with a natural one. You can slowly

make over your medicine cabinet one product

at a time — and you can start making a

real change on your journey to natural. cr

Keep learning about natural products.

Go to usa.weleda.com/signup to

subscribe to the digital version

of Weleda Magazine.

WINtEr–SprING 2012


aising

WINtEr–SprING 2012 18 WElEda MaGaZINE

a


haPPy

green BaBy

» new babies are simply enchanting.

their adorable little hands, the soft

down on their heads, and the eyes

that take in everything as if to say,

“hello world, i’m here!”


P

arenting newborns has both its joys and

challenges — especially sleepless nights!

increasingly, new and expecting parents also

need to navigate the complex world of chemi-

cals in everyday baby products — from sippy

cups to crib mattresses to baby shampoo — that

present potential health risks to their

newborn. A line in the President’s Cancer

Panel report, in 2010, said, “Our babies

are being born pre-polluted.” The very first

recommendation focused on children, stating:

“It is vitally important to recognize

that children are far more susceptible to

damage from environmental carcinogens

and endocrine-disrupting compounds than

adults.” The report went on to recommend

that parents and childcare providers choose

foods, house and garden products, play

spaces, toys and medicines that will minimize

a child’s exposure to toxins as much

as possible before conception and early life,

when the potential for harm is the greatest.

I have experienced firsthand the effects

that synthetic chemicals can have on a child.

WINtEr–SprING 2012 20

Six years ago, my infant son was diagnosed

with serious food and environmental

allergies. I started reading labels and was

shocked to find out what was in our everyday

products. It was also an extraordinary

amount of work to find healthy and effective

alternatives. But we persevered, found

chemical-free options, and his allergies

improved step by step. I feel really lucky

that we started taking those steps as early in

his life as we did. It was my desire to help

others take the same steps that prompted

me to start Practically Green, a website that

makes embracing healthy and green actions

simple, relevant and fun.

So how do parents choose which products

to worry about and which ones are

totally safe? Fortunately, whether through

WElEda MaGaZINE


1

Practically Green or other wonderful

sources, today’s parents have better access

to information, more useful research tools

and even better science about their products

than parents in any previous generation.

Healthier alternatives to conventional baby

products are also becoming much more

available, both online and in large retailers.

However, it can still be daunting to figure

out where to start. Here is a useful framework

for thinking about reducing baby’s

exposure to toxins: on your baby, in your

baby and around your baby.

First steP: on your BaBy

Your skin is your largest organ and

absorbs what is put directly on it,

whether it’s personal-care products

or clothing (anyone itching from a

sweater can vouch for this!). Two simple

steps can keep babies’ skin from absorbing

toxins and concerning chemicals into their

bloodstream.

First, choose personal-care products

made with natural instead of synthetic

ingredients. Many everyday products for

baby — shampoo, soap, lotion, sunscreen

— contain synthetic chemicals, like phthalates

and parabens, linked to endocrine

(hormone) disruption and even cancer.

They can also contain harsh detergents that

aggravate a baby’s sensitive skin. By switching

to products made from only natural

ingredients, you can keep baby safe from

the direct effects of those chemicals.

Keep in mind, however, that the term

“natural” is not regulated, so you really have

to look at the ingredients to be sure that the

product is natural, or find products that are

certified-natural by BDIH, Natural Products

Association or NaTrue, the European certification

found on Weleda products. You can

WElEda MaGaZINE

21

also check out GoodGuide.com, which rates

products for environmental and personal

health, or choose a product from a company

that has signed the Compact for Safe

Cosmetics.

Now consider those cozy blankets and

adorable onesies that come into contact

with a baby’s body. Given that babies spend

up to 80 percent of their life sleeping, focus

first on pajamas and sheets. Conventional

cotton is a pesticide-intensive crop and toxic

chemicals — formaldehyde, brighteners,

heavy metals and flame retardants — are

used to convert it into clothing. There are

many options available that are grown

with organic cotton and processed without

harmful chemicals. It may be a little more

expensive up front, but organic cotton is

also significantly more durable.

WINtEr–SprING 2012


2

next steP: in your BaBy

You know the nutrients your baby

eats have a long-term effect on

health. Unfortunately much of the

milk, meats, produce and packaged

foods we eat are exposed to chemicals that

can also have effects on our health. But we

can take a few simple steps that will dramatically

reduce baby’s exposure to pesticides,

hormones and additives.

First, it’s good to choose certified-organic

milk, fruits and vegetables (even in prepared

baby food) when possible. Fruits

and vegetables grown here and abroad

can be exposed to pesticides. By choosing

certified-organic, you avoid the pesticide

residue in the food. If you are managing

a tight budget or lack access to a variety

WINtEr–SprING 2012 22

of organic produce, don’t worry. Learn the

“Dirty Dozen” list of fruits and vegetables

published each year by the Environmental

Working Group. This list, which includes

baby food staples like apples, strawberries

and peaches, documents those produce

items with the highest amount of retained

pesticides. By avoiding the top 12, you can

reduce pesticide exposure by 80 percent.

Choosing certified-organic meats, milks

and cheeses provides another opportunity

to reduce exposure to growth hormones and

antibiotics that are given to the animals.

Processed foods often contain concerning

additives like artificial colors, flavors

and preservatives. In Europe, artificial

colors have been phased out of children’s

foods due to concerns about the connection

between food dyes, preservatives and attention

disorders like hyperactivity and ADHD.

If you see a color followed by a number

on a label (Yellow 5, for example) — that’s

an artificial color. Preservatives are usually

found at the end of a food label and include

nitrates and nitrites (meats) or BHT (cereals).

A great guideline for reading a label,

whether at a natural grocery store or regular

grocery store, is to ask yourself whether you

could buy the individual ingredients in the

product and put them in your pantry. If you

can’t, the food is probably over-processed.

Finally, it’s not just the food itself to consider,

but also what you heat, store and serve

it in. For example, plastic containers can leach

chemicals into food, especially when heated.

California recently banned a concerning

chemical called BPA, found in some types of

plastics, from infant products like sippy cups

and bottles. However, research has shown

that other plastics can also leach. Simply

switching to glass or ceramic for the microwave

will eliminate the risk of leaching.

WElEda MaGaZINE


3

Final steP: around your BaBy

Your home is your sanctuary, especially

those first few months after

baby is born, when you’re spending

quality time indoors getting to know

one another. There are three simple

steps that can dramatically improve the air

quality your baby is exposed to at home,

assuming that the obvious first step — no

smoking — has been accomplished.

The first few ideas are remarkably simple.

One is to remove your shoes at the door and

open the windows. Removing shoes can

reduce chemicals, like lead and cadmium,

coming into your home by nearly 60 to 80

percent. Given babies spend so much time on

the floor, this easy step is particularly important.

Also, did you know indoor air is five to

80 times more polluted than outdoor air?

Yes, even in a big city. By opening windows,

you keep fresh air circulating in the home

and provide cleaner air for baby to breathe.

Finally, consider what you are putting

into the air through furniture and carpets,

paints and cleaning products. volatile

Organic Compounds (vOCs) are chemicals

that waft into the air, particularly from new

synthetic products. They can accumulate,

particularly in infants, and trigger respiratory

issues as well as long-term health

issues. Some major sources of harmful

vOCs are new paints, dry-cleaning solvents,

WElEda MaGaZINE

23

synthetic carpets, adhesives and sealants,

and also products made from vinyl and

foam. To keep these chemicals out of your

nursery, you can switch to using no-vOC

paints, natural wood furniture and toys, a

natural cotton or wool rug and a mattress

that does not contain vinyl, petroleum-based

foam or synthetic flame retardants in it.

Most experts, including the President’s

Cancer Panel, agree these steps will likely

have positive effects on the long-term health

of a child. And that can help calm any

new parent’s well-founded concerns about

chemicals and get them re-focused on that

next most-pressing concern: how to get

baby to sleep. shs

Susan Hunt Stevens is the founder of the website

PracticallyGreen.com. Visit Practically Green

to discover more easy ways you can green your

baby’s life — and your own.

WINtEr–SprING 2012


Nine-month-old Crosby Wahl, with his adorable

dimples and big brown eyes, was the

winner of the Weleda “Raising Your Baby

Green” Facebook photo contest in August. He

won a trip with his family to fly from their

hometown in San Francisco to

New York City for a weekend,

where they spent a day with the

Weleda team on a photo shoot

for Weleda Magazine.

I S S U E 1 0 • W I N T E R / S P R I N G 2 0 1 2

B e H I n D t H e s C e n e s

with the Wahls

When packing for her crosscountry

flight to New York City,

Meghan Wahl spent as much

time in the kitchen as she did

in her closet, preparing carrots and hummus

and almond butter sandwiches for Crosby

and his big brother Brody, age 3, to eat on

the plane. “Food is a really big deal for me,”

says Meghan. “I try to feed my kids the purest

products I can and only use ingredients

B A B Y S T E P S

COUPONS INSIDE WElEda

FREE

Weleda Magazine

TO G R E E N

WINtEr–SprING 2012 24

on their skin that are as close to nature as

possible.”

The Wahls shop for fruits and vegetables

at their local farmer’s market, and Brody

helps out by carrying his own reusable bag.

Their bedding and much of their clothing is

organic, but Meghan also purchases some

things at consignment stores or swaps items

like clothes and toys with friends and family.

They spend their free time in nature, playing

in Golden Gate Park or looking for dinosaur

tracks in a nearby canyon. Meghan’s goal is

to have a zero-waste household.

This is definitely one green family — all

the way down to their compostable diapers.

Three years ago, Stephen Wahl, Crosby

and Brody’s dad, started a compostable

diaper service. Having worked as a product

designer for many years, he had developed

an appreciation for the amount of waste

that ends up in landfills. “I once visited the

MaGaZINE


Far left: the Wahls take in the new york

city view; above: stephen and crosby,

in earthBaby diapers; above, right: an

attempt at the perfect cover shot; right:

the star of the show takes a banana break.

San Francisco transfer station to see where

all of the trash and recycling goes. I wanted

to understand the challenges. Things don’t

just disappear — they end up in a pile somewhere.

This inspired me to try and make

products that are more sustainable.”

Once Brody was born, Stephen saw that

there was no good solution that would help

cut down on the enormous amount of waste

created each year by disposable diapers,

which take an estimated 300 to 500 years to

degrade. “There were compostable diapers

but nobody was composting them,” he says.

“They were just going to landfills where the

lack of oxygen would prevent them from

breaking down.” Together with a friend he

started EarthBaby, the first compostable

diaper service in the world, turning dirty

diapers into dirt. “It was really about my

kids’ future,” says Stephen. “We can’t solve

everything, but my philosophy is that we

WElEda MaGaZINE

25

can try. If everybody just tried to make one

thing better, we’d go a long way to solving

our problems.”

To date, EarthBaby has diverted more

than 1 million pounds of diaper waste from

San Francisco landfills. It’s an example Stephen

and Meghan hope their kids can learn

from. “You hear about climate change and

what the earth could be like in the future,”

says Meghan. “If our children can learn to

have a lesser impact, then they can also have

a better planet in the future.”

“And, of course, when you have kids,”

adds Stephen, “you want to do something

that they can be proud of.” No doubt they

will be. cr

To learn more about EarthBaby, visit earthbaby.com.

Visit Weleda’s YouTube channel to

check out behind-the-scenes videos: youtube.

com/weledanorthamerica.

WINtEr–SprING 2012


au naturel

»

naturally

coMFort

and calM

dry skin

this season

»

Weathering

t H e W I nte r

hen the last of the fall leaves are no longer

W crunching under our feet and winter’s chilly

frost has set in, the world can feel dry and lifeless,

and unfortunately, our skin can too. Dry, itchy skin

is a common complaint during the colder months, and

it’s no wonder. The lack of moisture in the air means less

moisture in our skin, and for many people, the resulting

problems can be severe, with symptoms like flaking,

cracking and eczema appearing at winter’s first frost. Fortunately,

there are ways of hydrating and revitalizing that

will help you spring into the next season with healthy,

soft and supple skin.

try siMPle solutions Dr. Alan Dattner, a holistic dermatologist

who practices in New York, is well-versed in winter

skin ailments. His clients come to him seeking natural

remedies to ease their itching. He offers simple solutions

to keep skin healthy and hydrated, like taking short, warm

baths or showers instead of hot. A long, hot soak may be

blissful after a day of sledding and snow angels, but it’s

not so heavenly for our skin. Too much time in the tub can

WINtEr–SprING 2012 26 WElEda MaGaZINE


deplete our skin’s natural, protective oils,

which it needs to be healthy.

Another of Dr. Dattner’s simple solutions

is to protect your face from the elements

when you’re taking part in outdoor activities.

A cream like Weleda’s new Calendula

Weather Protection Cream will help prevent

the unpleasant side effects harsh weather

has on the skin. Made with natural ingredients

like pure beeswax and sweet almond

oil, it provides a breathable protective layer

and is ideal for the whole family.

And it’s not just the cold air outside that

can sap moisture from our skin. Overheated

indoor air is also a culprit. Using a

humidifier in your room will add moisture

back into the air and help alleviate some of

the radiator’s drying effects.

M o i s t u r i z e . t h e n M o i s t u r i z e s o M e

More Throughout the winter, make sure

you moisturize often and use products

made with natural ingredients that help

skin effectively retain moisture. Patricia

Pol, Weleda’s holistic skin-care expert and

esthetician, says to look for products with

nourishing plant, nut and seed oils —

these ingredients protect your skin from

dryness without clogging pores or inhibiting

its ability to breathe. Natural oils, like

those from almonds, pomegranate and

sesame, penetrate deeply into the skin,

For an extra

amount of

skin-calming

nourishment and

moisture, try a

Calendula Weather

Protection Cream

mask. Just follow

these easy steps:

WElEda MaGaZINE

1. Start with clean, patted dry skin.

2. Add a thick layer of the new Weleda

Calendula Weather Protection Cream

to face, avoiding eyes but don’t forget

your lips!

3. Leave on for 20 minutes or more.

4. Apply a warm wet towel to your face and

gently rub it off. Your skin will be left

glowing, plump and soft.

Get Au Naturel in your inbox!

visit usa.weleda.com/signup to

subscribe to Weleda Magazine.

helping improve its health while maintaining

moisture and elasticity.

Pol also recommends using Weleda

Cold Cream, a nutrient-rich balm that

protects skin from the elements and

deeply moisturizes. It’s rich in the essential

fatty acids found in sweet almond

oil to support and maintain the skin’s

protective lipid barrier.

If you use Weleda’s facial lotions, like

Wild Rose or Iris, you may want to switch

to the richer facial day creams during the

winter, suggests Pol. They provide the extra

protection and moisture the skin needs in

the winter. Here’s another tip: Apply a few

drops of the Almond Soothing Facial Oil

to your favorite Weleda cream or lotion at

night for an added moisture boost. Massage

it into your skin to increase circulation and

create a rosy glow.

shoW your Body soMe love Our face is

not the only part of our body that faces the

winter head on. The skin on our hands is

MAkE A CAlEndulA MASk

27

WINtEr–SprING 2012


©2012 Weleda Inc.

Pomegranate Firming Facial Care

Aging skin

Regenerates your skin for timeless beauty

As we get older, our skin seems to slow down. But what if we

could help our skin continue to function at its best? We can.

Containing a blend of highly effective natural ingredients,

Pomegranate Firming Facial Care is the ideal companion to

your skin’s natural aging process.

Containing organic golden millet, rich in vitamin E, and precious

organic pomegranate seed oil, rich in antioxidants and essential

fatty acids, it actively aids your skin’s own ability to regenerate

and helps reduce signs of aging while protecting from

damaging free-radicals.

No wonder our Pomegranate Firming Facial Care improves your

skin’s elasticity and makes visible wrinkles disappear. It gives

your aging skin a new beauty that lasts and lasts.

What women experienced using

our Pomegranate Firming Serum:

Wrinkle reduction

+29% after 28 days

Increased moisture

+39% after 30 minutes

Pomegranate Firming Serum | Pomegranate Firming Day Cream |

Pomegranate Firming Night Cream | Pomegranate Firming Eye Cream

usa.weleda.com | weleda.ca | facebook.com/weleda | twitter.com/weleda

100% CERTIFIED


constantly exposed and can easily become

dry. For a quick fix, Pol suggests applying

Skin Food in the evenings as needed

to your hands and feet and sealing it in

with cotton gloves and socks overnight.

You’ll wake up to supersoft skin in the

morning. Stash a travel-size Skin Food in

your handbag for touch ups throughout

the day.

As for the rest of your body, Pol recommends

applying 100-percent natural body

oils right after you shower, when the skin

is still damp. “The water that remains on

your skin becomes a delivery system that

When combined with nourishing plant

oils, the gentle touches of a facial massage

can help restore moisture to dry skin,

increase circulation and elasticity and

promote relaxation. At least once a week

or as needed, apply a few drops of Weleda’s

Almond Soothing Facial Oil to the palm of

your hands and follow these steps to leave

your skin with a beautiful natural glow.

StEP OnE

stimulate blood circulation Place your

hands on your face and gently pat,

moving outwards to where your earlobes

touch the face.

StEP twO

Pamper and relax Lay the fingertips of

both hands on your temples and slowly

move your fingers in circles from the

allows the oil to deeply penetrate,” she says,

adding that plant oils are like a blanket for

your skin during the winter. “They are rich

in vitamins and essential fatty acids, which

the body can’t produce itself but requires for

good health.”

Remember that just as you adapt your

wardrobe for the winter, pulling out your

mittens and winter coat for warmth and

protection, you should do the same for

your skin. With extra care and the use of

nourishing products made with natural

ingredients, you — and your skin — can

weather the winter well. gd

t rY t H I s 4 - s te P H Y D r at I n G FaC I al M a s saG e

1. 2. 3. 4.

WElEda MaGaZINE

29

front to the back, consciously balancing

your movements with your breath to

support relaxation.

StEP thrEE

Balance and calm Make gentle outward

stroking motions with your fingertips

from one side of your forehead to the

other and alternate with placing your

hands crossways on your forehead and

sliding them away.

StEP FOur

relax the eye muscles and firm tension

wrinkles With your ring fingers, trace

gentle circles around your eyes, starting

at the bridge of your nose, moving

across your eyebrows and around

below to the corners of your nose and

back again.

WINtEr–SprING 2012


BIODYnaMICs®

M a K I n G t H e

connection

»

hoW one

BiodynaMic ®

FarM helPs

locals

reconnect

With the

land

»

s the sun rises over the Hudson valley, Roxbury

Farm comes to life. Sheep meander through the

fields alongside Kinderhook Creek. Bees buzz

about while farmers take to the fields to pick vegetables.

Roxbury farm unfolds across 400 acres in Upstate New

York; from the highest point, you can see clear across the

Catskill Mountains. In the 1850s, the land was part of the

estate of Martin van Buren, eighth president of the United

States. Today, Jean-Paul Courtens and his wife, Jody, grow

vegetables, herbs and raise grass-fed pork, lamb and beef

for more than 1,400 local families within a 130-mile radius,

including many in New York City.

Roxbury Farm is community supported. Consumers can

purchase a “share” — a membership — and receive a box of

seasonal produce 23 times throughout the farming season.

Members can also purchase fruit, pork, beef, lamb and

chicken shares. Community supported agriculture (CSAs)

give people the chance to reconnect with the land and the

source of their food by buying directly from a local farmer.

Roxbury members are invited to visit the farm to learn how

the produce is grown and to see how the animals are treated.

Roxbury is also a Biodynamic ® A

Farm, which means the

farmers follow the agricultural principles developed by

Weleda co-founder Dr. Rudolf Steiner in the early 20th

WINtEr–SprING 2012 30 WElEda MaGaZINE


century. Steiner believed that everything in

nature is interdependent, and that a farm is

perhaps the greatest example of this.

A Biodynamic ® farm is comprised

of many different elements all working

together. Courtens compares it, fittingly, to

a great symphony orchestra. He says, “A

Biodynamic ® farmer allows a great diversity

of living organisms on his or her farm to

thrive … every aspect of the farm makes

its own unique contribution to the whole.

When a farm is Biodynamic ® , it is transformed

from a factory, producing food and

generating profit, to a being that has its own

characteristics, with associated strengths

and weaknesses that are honored.”

The Courtens have created an environment

that is as beneficial as

it can be to the land, workers,

plants, animals and people

who are nourished from it.

“Our members eat veggies

that are picked the day before

or the morning of delivery,” says Courtens.

“The food only travels 130 miles at most,

not thousands. People who have been members

of our CSA for 21 years talk to us about

how eating the food is a transformational

experience. New members say they finally

know what a real tomato tastes like.”

above, far left: Workers at

roxbury Farm harvest vegetables

by hand; above: Produce waiting

to be boxed and delivered; right:

animals enjoy fresh air, green

grass and room to run.

WElEda MaGaZINE

a farm should

be a place

of beauty.

31

Courtens has been farming biodynamically

for 30 years. He studied at the school

for Biodynamic ® agriculture, Warmonderhof,

in the Netherlands. It was here that he

came to the realization that, as a farmer, he

would need — and want — to get to know

the people who ate the food he produced.

When he started Roxbury Farm more than

20 years ago, he wanted it to operate not

only as a Biodynamic ® farm but also as a

farm that had a relationship with the people

it served.

Today, Roxbury is as Courtens always

envisioned it. Roxbury members have

become as integral to the farm as the rain,

the seeds and the soil, and each member is

able to develop a personal connection to the

place. It’s these personal relationships,

Courtens believes,

that help maintain the integrity

of organic and Biodynamic ®

farming. “A farm should be

a place of beauty, where all

individuals are given the opportunity to find

meaningful work, the integrity of all living

things is valued, and the food produced is a

source of true nourishment,” says Courtens.

“After all, it is the earth that sustains us;

therefore, it is our responsibility to sustain

the earth.” cr

WINtEr–SprING 2012


OVer tHe

COunter

F I r s t a I D

F r O m t h E G A r D E n

»

Four Must-

have Weleda

reMedies For

every Medicine

caBinet

»

walk through a garden reveals nature’s secrets.

A Tiny mushrooms peep out from piles of leaves,

while jewel-like flowers beckon with their fragrances.

Our ancestors, in their curiosity about the natural

world, discovered that certain plants have healing qualities.

They learned, for instance, that fresh juices from calendula

and chamomile flowers could be used to heal skin irritations.

They realized that the herb arnica was effective at

soothing muscle aches and pains and that echinacea could

keep the sniffles at bay.

Today, Weleda makes a variety of homeopathic and

anthroposophic medicines using many of the same ingredients

our ancestors relied on. “A lot of what we do is

grounded in ancient herbal traditions,” says Petra Augenstein,

who compounds plants into medicines in her role as

chief pharmacist at the Weleda headquarters in New York.

“The natural ingredients we employ have been used for

hundreds of years in healing and skin care.”

Natural forms of self-healing are becoming increasingly

popular, as science backs up the efficacy of these plant

WINtEr–SprING 2012 32 WElEda MaGaZINE


ingredients and as we learn to embrace the

wisdom of old family remedies. The latest

study from the National Center for Complementary

and Alternative Medicine indicates

that $14.8 billion was spent on natural

products in 2007. “Homeopathic medicines

offer fewer side effects than conventional

products, which often merely mask symptoms,”

says Augenstein. “Our approach is to

support the body’s own healing abilities.”

Weleda has four over-the-counter ointments

that are a must in any homeopathic,

at-home first-aid kit: Arnica Ointment, Burn

Care, Calendula Ointment and Wound

Care. They work with our body’s natural

healing abilities, are free of petroleum and

mineral oils and are the perfect complement

to a healthy, natural lifestyle. These

products are safe for use by adults and children.

Read on to discover the benefits and

uses of these four over-the-counter Weleda

ointments and why they should be a staple

in any medicine cabinet.

arnica to the rescue Arnica is an herb

that has become increasingly popular lately

for its ability to soothe sore muscles and

reduce pain. It has been used in traditional

remedies for centuries. Dr. Lynn Madsen,

arnica ointMent

Burn-care

WElEda MaGaZINE

a physician practicing traditional and

anthroposophic medicine at Grace Cottage

Hospital in vermont, recommends arnica

to alleviate bruising. Arnica’s proven track

record of effectiveness may even be enough

to convince a skeptical friend that natural

products really do work. A study published

in the journal Rheumatology International

in 2004 looked at 204 people with osteoarthritis

in their hands and found that an

arnica gel preparation worked just as well

as daily ibuprofen, and with minimal side

effects. The arnica Weleda uses is made

with wild-harvested arnica, grown sustainably

in Romania.

Burn Be gone Weleda Burn-Care is made

using the homeopathic principle of “like

cures like.” Tiny amounts of natural ingredients,

which in large quantities would cause

a symptom, are used to trigger a healing

response in the body. For example, Burn-Care

is made with stinging nettle, an herb with tiny

hairs on its leaves and stems that sting the

skin when touched. But when diluted with

alcohol and combined with arnica extract

for use in Burn-Care, stinging nettle actually

helps soothe the stings of minor burns and

ease the itch of insect bites. With Burn-Care,

YOur WeleDa FIrst-aID KIt

+

33

calendula ointMent

Wound-care

WINtEr–SprING 2012


the whole family can seek relief from sunsoaked

summer days, buggy nights camping,

or a burn from making breakfast. Keep the

tube in the refrigerator to enhance the cooling

effect.

calMing calendula For irritated skin and

rashes, Dr. Madsen recommends calendula.

This bright, orange herb is found in Weleda

Calendula Ointment. Weleda grows the

calendula in the company’s Biodynamic ®

Medicinal Plant Gardens in Germany. Biodynamic

® farming places great emphasis

on healthy, life-giving soil, so that the plants

it produces are extremely vital and nutrientrich.

Combined in a base of beeswax and

organic sesame seed oil, the healing, antiinflammatory

calendula extract soaks in

deep to soothe red, irritated skin. Calendula

Ointment is ideal for all sorts of skin irritations

and can be useful for mosquito bites

and even acne.

Wo u n d t lc Calendula is also found in

Weleda Wound-Care, along with Peruvian

balsam and Mercurialis perennis, herbs

that have skin-healing and antibacterial

Old-time remedies called poultices consist of

a soft mass of healing herbs spread on a cloth

and applied to the skin to treat everything

from bruises to swelling, depending

on the type of plant used. Follow

these steps to make a homemade

calendula poultice that will

help treat bruising, sores and

skin conditions such as rashes

and dermatitis.

1. Crush fresh calendula flowers

and a few drops of water or almond oil

into a pulp using a pestle and mortar.

2. Apply a bit of the pulp directly to the

affected area and cover with a band aid. If

properties. Cleanse the wound gently with

soap and water, then apply Wound-Care

followed by a bandage to help speed the

healing of cuts, skin abrasions and wounds.

Outside in the natural world and even

in the comfort of home, there is always the

possibility of a cut, bump or bug bite. A

doctor should always be consulted for serious

conditions, but treating the small stuff at

home with healing natural ingredients allows

you to take care of your loved ones without

unwanted side effects. The gifts of the garden

can help heal the whole family. dm

mAkE A hOmEmADE CAlEnDul A POultiCE

the wound or rash is large, place the pulp

material onto a sterile bandage and then

apply it directly to the affected area.

3. Secure the bandage with adhesive

tape and leave on for a

sufficient amount of time

while the herbs release their

healing properties.

4. You can also use dried

calendula flowers. Just mix

warm water and equal amounts

of the herb and bran to make a paste.

Place the paste between two pieces of thin

cloth and apply it to the skin while it’s

still warm.

WINtEr–SprING 2012 34 WElEda MaGaZINE


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FOr 91 Years…

We have stayed true to our roots. We

are Weleda — cultivators of beauty and

100% certified natural baby and skin

care products — for you.

1.800.241.1030

editor@weleda.com

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We believe beauty isn’t something

that’s made in a lab; it’s something

that’s cultivated right from the earth.

Carefully. Lovingly. And certainly

without pesticides or chemicals. Those

things aren’t beautiful to us. Look

through our ingredients and you will

find flowers and herbs. Fruit extracts.

Clays. Roots. Minerals. These come

together in meaningful products that

work with your body’s own natural

vitality and ability to nurture and heal.

OnlIne

COuPOn

CODes

P 35

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