2013 conference - CES
2013 conference - CES
2013 conference - CES
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Conference Tracks<br />
Session material as of December 17, 2012. Visit Conference.<strong>CES</strong>web.org for current program updates.<br />
Monday, January 7 LVCC, North Hall, N260<br />
1–2 p .m .<br />
STC3 The Apps: The Smartphone and Tablet —<br />
Entertainment, News, Music, Games, Location-<br />
Based Communication and Community<br />
Apps are proving to be the most transformative mobile and<br />
computing experiences to date. They are user communities and<br />
petri dishes for understanding the needs, likes and personalities of<br />
modern consumers. Not just an experiential innovation, apps<br />
represent a monetization platform with endless possibilities.<br />
Moderator: Ted Cohen, Managing Partner, TAG Strategic<br />
Panelists: Zach Brand, VP, Digital Media, NPR<br />
Pam Horan, President, Online Publishers Association<br />
Joshua Ramirez, Sr. Director of Product, AOL<br />
Greg Stuart, Global CEO, Mobile Marketing Association<br />
Rich Sutton, Chief Revenue Officer, The Mail Online<br />
Baba Uppal, Director, Digital Media, Endemol USA<br />
Paul Wehrley, GM, TV.com, CBS Interactive<br />
2:30–3:30 p .m .<br />
STC4 Marketing Hollywood Content: Using<br />
Twitter, Facebook, Smartphone and Tablets to<br />
Build Audience, Buzz, and Understand the<br />
Metrics and Measurement of Success<br />
Social media is everywhere. Reaching out, interacting and forging<br />
communication with a global universe of people is the challenge<br />
facing all entertainment companies. The industry is in a continual<br />
state of social media outreach and its effectiveness is constantly<br />
being measured. Experts at the convergence of entertainment and<br />
social media weigh in.<br />
Moderator: Mike Vorhaus, President, Magid Advisors,<br />
Frank N. Magid Associates Inc.<br />
Panelists: Ariel Elazar, VP, Digital, Dick Clark<br />
Productions Inc. (DCP)<br />
Eric Kuhn, Head of Social Media, United Talent Agency<br />
Andy Marks, GM, MATTER Inc.<br />
John McHale, Creative Director, SapientNitro<br />
Rick Sorkin, VP, Talent and Strategy, WhoSay<br />
Angela Wei, Chief Digital Officer, Arnold NYC<br />
4–5 p .m .<br />
STC5 Social Television: The Merger of Content,<br />
Social Interaction and the Video Platforms<br />
TV and social media have officially hooked up. Shows share<br />
viewers’ tweets, celebrities encourage real-time interaction and the<br />
online big guns — Facebook and Twitter — are intertwined with TV<br />
as never before. TV as a social-media community is exploding. See<br />
what’s next.<br />
Moderator: Mark Ghuneim, CEO, Trendrr<br />
Panelists: Kemal Altintas, Sr. Manager, Smart TV, Partnerships &<br />
Business Development, LG Electronics<br />
Rebecca Baldwin, VP and GM, Zap2it.com<br />
Saul Berman, Partner and VP, Global Service Area<br />
Leader, Strategy and Transformation, IBM Global<br />
Business Services<br />
Jeff Eddings, Sr. Director, Emerging Technology,<br />
Turner Broadcasting<br />
Roger Keating, Sr. VP, Hearst Television Inc.<br />
Gayle Weiswasser, VP, Engagement, New Media<br />
10:30–11:30 a .m .<br />
Conference Tracks<br />
Session material as of December 17, 2012. Visit Conference.<strong>CES</strong>web.org for current program updates.<br />
Tuesday, January 8 LVCC, North Hall, N260<br />
STC6 iPad-Tablet-Smartphone Advertising: The<br />
Premium Advertising Platform<br />
The tablet is giving advertisers a premium mobile partner, with<br />
extensive reach to and interactivity with consumers. Tablets<br />
complement and reach up into the TV platform and down into the<br />
smartphone. Tablet advertising has made smartphone advertising<br />
more valuable. In so many ways, tablets are changing mobile<br />
advertising forever.<br />
Moderator: Jonathan Weitz, Partner, IBB Consulting<br />
Panelists: David Berkowitz, VP, Emerging Media, 360i<br />
Grace Dolan, Head of Mobile Solutions,<br />
North America, Google<br />
Alastair Green, Executive Creative Director, Team One<br />
Harry Kargman, Founder and CEO, Kargo<br />
Alexandre Mars, Head of Mobile, Publicis<br />
Groupe, CEO, Phonevalley<br />
Mandar Shinde, Director, Mobile Monetization, AOL<br />
Noon–1 p .m .<br />
STC7 Broadcasting without Borders: Players in<br />
the New Guard of Broadcasting, Branding and<br />
Content Networks<br />
TV shows have been replaced by video content. We consume it on<br />
video platforms — TV, PC, smartphones, tablets — and “it”<br />
includes family postcards, YouTube webcasts, broadcast<br />
programming and feature films. Broadcasting truly has no<br />
boundaries, and the relationship of brands and advertisers to the<br />
new video reality is in a transformational state.<br />
Moderator: Shawn Gold, CMO, Mahalo<br />
Panelists: Brandon Berger, Chief Digital Officer, Ogilvy and<br />
Mather Worldwide<br />
Damon Berger, CEO, What’s Trending<br />
Steve Bradbury, Chief Revenue Officer, Zazoom<br />
Jim Eadie, Sr. VP, Digital Business Development,<br />
Viacom Media Networks<br />
Michael Kernan, CEO, NuMedia Studios<br />
Daniel Tibbets, Sr. VP, Digital Media,<br />
Bunim/Murray Productions<br />
1:30–2:30 p .m .<br />
STC8 Smartphones and Tablets: Communicator,<br />
Entertainer, Commerce Engine — Social<br />
Experiential Networks and Devices<br />
As mobile devices, access and interactivity give consumers a full<br />
broadband/always-on experience, mobile technology is<br />
transforming into a full lifestyle expression and symbol of consumer<br />
identity — like jeans, sunglasses and coffeemakers. Apps, devices<br />
and networks combine to empower lifestyles that encompass<br />
communication, entertainment and commerce.<br />
Moderator: Lucy Hood, Executive Director, Institute for<br />
Communications, Technology Management,<br />
USC Marshall School of Business<br />
Panelists: Cameron Friedlander, VP, Director of Creative<br />
Technology, DesignKitchen, a WPP Group<br />
Ian Greenblatt, Director, Content Strategy and Business<br />
Development, Motorola Mobility<br />
Peter Phillips, Sr. VP and GM, Digital Media Group,<br />
Marvel Worldwide<br />
Francisco Varela, Global Director, Platform<br />
Partnerships, YouTube<br />
Mark Young, VP, Mobile Strategy and Business<br />
Development, NBC Universal Entertainment and<br />
Digital Networks<br />
3–4 p .m .<br />
STC9 Leveraging Content and Celebrity for<br />
Cross-Platform Success: Brands, Bands and<br />
Entertainers Collaborate<br />
You see it on TV all day and all over the Net. Brands, entertainment,<br />
talent, new media startups and big marketers are teaming up for<br />
cross-platform success. Hear from top executives and experts in<br />
entertainment, consumer branding and licensing, and digital<br />
strategy about leveraging pop culture and content to<br />
connect with consumers.<br />
Moderator: Ken Hertz, Principal, memBrain<br />
Panelists: Heidi Browning, Sr. VP, Strategic Solutions, Pandora<br />
Matt Ringel, Managing Partner, New Era Media and<br />
Marketing, Red Light Management<br />
Ian Schafer, CEO, Deep Focus<br />
Sharon Wienbar, Managing Director, Scale<br />
Venture Partners<br />
66 67<br />
121411_<strong>CES</strong>_7.375x10.5_broc.indd 66-67 12/17/12 2:50 PM
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