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Cartier: The Tank Watch

Timeless Style

Franco cologni

This handsome monograph charts the evolution of one of the most coveted items of modern style, showcasing

the extraordinary craftsmanship of the House of Cartier.

The Tank Watch designed by Louis Cartier in 1917 is an icon of modern timepiece design.

Whether fashioned from gold or platinum, and embellished with precious gemstones or

vermeil faces, the distinctive square face and smooth lines make it instantly recognizable. One

of the world’s first square wristwatches (the first was the legendary Santos Dumont designed

by Cartier in 1904), the Tank Watch’s functionality is rivaled only by its elegance; it represents

a perfect combination of fine watch-making and the jeweler’s art. Over nearly a century,

the Tank has been creatively reinterpreted by the House in many famous models—from

the Chinese Tank to the Crash Watch to the recent Tank Anglaise—while always remaining

faithful to Louis Cartier’s original concept.

Cartier: The Tank Watch celebrates the history of one of Cartier’s greatest masterpieces through

designs from Cartier’s rich archives, historical models, and photographs of the famous clients, from

Clark Gable to Andy Warhol, who have chosen the Tank Watch as their favorite timepiece.

Franco cologni, writer and historian, is the author of numerous books on the history of watch-making and

jewelry, including The Cartier Collection: Timepieces (2006) and Cartier: The Tank Watch (1998), both published

by Flammarion. He is also Chairman of the Cultural Council of the Fondation de la Haute Horlogerie.

Hardcover with jacket

216 pages, 300 color and b&w illustrations

9 ¾ x 11 ¼ in. (24.7 x 28.5 cm)

ISBN: 978-2-08-020131-7

$100 / Can. $114 / £65 / 75 €

Europe: September 2012

North America: September 4, 2012

DISTRIBUTION

USA, Canada, Latin

America,

and the Carribbean

Rizzoli International

Publications Inc.

300 Park Avenue South

New York, NY 10010

tel: +1 212 387 3400

fax: +1 212 387 3535

www.rizzoliusa.com

Ordering & Customer

Service:

Random House

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Westminster, MD 21157

tel: +1 800 733 3000

fax orders: +1 800 659 2436

toll-free electronic orders

(EDI): +1 800 669 1536

Special Markets:

Random House Special

Markets

1745 Broadway

New York, NY 10019

tel: +1 800 729 2960

fax: +1 212 572 4961

France

Flammarion

U-D Distribution

106 rue du Petit-Leroy

94152 Rungis Cedex

tel: +33 (0)1 41 80 20 20

fax: +33 (0)1 46 87 51 80

UK & all other countries

Thames & Hudson Ltd.

Head Office

181A High Holborn

London WC1V 7QX

tel: +44 (0)20 7845 5000

fax: +44 (0)20 7845 5050

www.thamesandhudson.

co.uk

fax: +44 (0) 20 7845 5055

sales@thameshudson.co.uk

Trade Distribution and

Accounts

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Services

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West Sussex

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Customer Services

tel: 01903 828501

Direct Orders

tel: 01903 828511

Fax: 01903 828801/02

Email: enquiries@lbsltd.

co.uk or orders@lbsltd.co.uk

PUBLIC RELATIONS

USA

Pam Sommers

Rizzoli International

Publications Inc.

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New York, NY 10010

tel: +1 212 387 3465

fax: +1 212 387 3434

psommers@rizzoliusa.com

UK and Ireland

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The Centre –

Office 3 Woodstock

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tel: +44 (0)1993 810 875

fax: +44 (0)1993 810 879

office@orangesquarepr.com

ALL OTHER INQUIRIES

Katie Mascaro

Illustrated Books in English

Flammarion SA

87, quai Panhard et

Levassor

75647 Paris Cedex 13

tel: +33 (0)1 40 51 31 04

kmascaro@flammarion.fr


118

Cartier : la moNtre taNk

la tank est

précisément cela,

une modernité

correspondant

à une idée précise

de finesse des

lignes, de légèreté

des volumes, de

profils dépouillés

et de Beauté

mystérieuse.

page de gauche

Montre-bracelet Tank

cartier paris, 1934

Fabrication Jaeger Signée Cartier sous douze heures,

France sur six heures Vendue au prince du Népal

Boîte et brancards platine satiné et poli. Couronne de

remontoir perlée, un cabochon saphir. Bracelet platine

sept rangs imbriqués, boucle déployante or rose noyée.

Cadran carré crème à chiffres romains,

minuterie intérieure chemin de fer.

Aiguilles de type Breguet acier bleui.

Mouvement calibre 168 LeCoultre rond, décoration

fausses Côtes de Genève, rhodié, 8 ajustements,

19 rubis, échappement à ancre, balancier bimétallique,

spiral plat.

ci-dessus

Stewart Granger, star d’Hollywood, quis quodis vel

moluptur? Quias dolore, undes aligendae voluptius,

il illuptaecust autem nihitae, 1949.

119

Nouveaux territoires

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