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EDITORIAL
Dear Profashionals,
We are pleased to present to you our print issue no. 35 of the FASHION SQUARE GUIDE.
The number of companies introducing themselves world-wide to the entire fashion
industry via this „who-is-who“ has grown once again. The GUIDE as a PR and marketing
tool is unique in this form and is gaining increased international recognition. Only
selected designers, manufacturers and agents can book an entry. 15,000 copies (over 400
pages) will be sent out yet again to leading retailers and trade journalists in Germany as
well as the rest of Europe, and are on display at choice hotels and showrooms in
Germany; in Milan and Paris, visitors to the trade fairs equally refer to the FASHION
SQUARE GUIDE.
On our website – in 9 languages – the GUIDE has been available for download since the
beginning of the year. The number of recorded hits tells us that the GUIDE is attracting
more and more attention. Visitors from 95 countries and 1,600 cities go to
www.fashion-square.net. If you are listed here, you are part of the scene.
The retailers love the GUIDE as a reference document for the entire season, and as a
source of information. The printed issue is supplemented by the many navigational
features on the Website. International showrooms, collections, product groups,
assortments – everything can be located with speed and ease.
In combination with an entry in the GUIDE, designers, manufacturers and agents have the
possibility to provide interesting sales support to the retailers: They can send us the
names of those retailers – world-wide – who stock the collections and we will include
them free of charge in our SHOPFINDER: www.fashion-square-shopfinder.net.
This allows consumers to find without delay and directly the shops that stock their
favourite labels. Currently over 4,500 retailers from 50 countries are featured in the
SHOPFINDER.
The “fwD fashion week düsseldorf” (www.fashion-week-duesseldorf.net) assumes an
important spot during international ordering events – due to its focus on ordering and the
breadth of its offer in regard to internationality, genre and product groups. And even the
major international names are present during this period, either directly or via their
agents. Düsseldorf is not only a centre for ordering, but also a service centre. Many
showrooms are open for business throughout the whole year. From 28.01.–07.02.2012
– during the fashion week – the showrooms of the “SHOWROOMS DÜSSELDORF
Community”, Halle 29, Halle 30, Lighthouse, doubleU are particularly highly frequented.
Fairs are scheduled for specific dates: CPD Signatures (04.02.-06.02.2012), Supreme
by munichfashion.company (04.02.–07.02.2012) and Premium Order Düsseldorf
(04.02.–07.02.2012). The 4 fashion centres in Düsseldorf and Neuss highlight the diversity:
DÜSSELDORF – CAPITAL OF FASHION
Cordially,
Your Hans-J. Wiethoff
Founder & CEO FASHION SQUARE
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