cruelty-free - Fashion Insight

When you live a glamorous 24/7 lifestyle, you need professional looking
make-up on-the-move. Solution: the ‘Brush With Fashion’ collection
with built-in brushes for expert results every time. The Body Shop has
cleverly integrated its award-winning cruelty-free brush technology
into every product for eyes, lips, cheeks and face, giving a precise,
time-saving, expert application. And because each product comes with
its own brush, this perfectly portable collection can be used anytime,
anyplace. It’s never been simpler to brush on Spring’s fashion-driven
colours – this is make-up artistry made easy!
Warm your complexion with Illuminating Face Base and Lightening
Touch; add a glow with Tailored Cheek Tint; brush on gorgeous eye
colour with the Limited Collection For Eyes; create luscious lashes with
Super Volume Mascara; and complete your look with a slick of Hi-Shine
Lip Treatment. The ‘Brush with Fashion’ collection also features a handy
Mini Brush Kit plus a selection of make-up bags and beauty tools so
your make-up essentials are always close to hand.
This unique make-up collection looks as hot in your bag or boudoir
as it does on your face thanks to its exclusive packaging design
created by a London College of Fashion star of the future
The design was selected following a joint The Body Shop and
London College of Fashion student competition. The winning artwork
was created by Katarina Voloder, a German 21 year-old BA (Hons)
fashion illustration undergraduate. Her amazing design is built
around a make-up sketch of an eye, lips and make-up brush, giving
the packaging a strong fashion-forward feel. This is combined
with a starburst fan effect with splashes of colour to convey the
chic shades of the new collection. The whole limited-edition range
is branded with ‘University of the Arts London, London College of
Fashion’ to clearly communicate the partnership and make this
make-up a must-have collectable.
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BRUSH-ON BeAUTy
FASHION-FORWARD DeSIgN
Katarina Voloder says,
“My style has an illustrative quality, blending
graphic design with fine art. As always, my
main inspiration for the ‘Brush With Fashion’
design was shape, and for this project I only
had one word on my mind: BRUSH. This led
me to create a brush-stroke motif, which
allowed me to keep a simplicity to the
design whilst enabling it to stand-out from
the crowd. I am thrilled that my creation
was chosen to feature across the ‘Brush
With Fashion’ packaging. I have always
admired The Body Shop ethical, sustainable
and cruelty-free approach to make-up and
brushes, so it’s particularly exciting that my
work is now a key part of this innovative,
new, on-trend collection.”
Ann Massal, International Brand and
Innovation Director, The Body Shop, adds,
“We chose Katarina’s design because it’s
edgy, fierce and fashion-forward. We’re
delighted that her design will be gracing the
‘Brush With Fashion’ packaging, adding a
cutting-edge chic to our innovative make-up.”