A study of naming in Thai of American film

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&3624o LCCD/II: MAIOR: LAI{GUANGE A}lD CULTURE FOR COMMUMCATION AND
KBTWORDS
DEVEI,OPMENT; M,A, (LAIIGUAGE AI{D CI"JLTURE FOR
COMMT INICATION AI.ID DEVELOPMENT)
: NAfoIING THE FILM /NAJvIING IN TTIAI / THB THAI NAIVIE OF
AMERICAhI FILM,
TIIIR^ARA:ffi BOONKONGSAEN: A STTJDY OF TIIE TITLING OF AIvIERICAT{ I{LMS IN
TITAI. XIIESIS ADVISORS: DUAI.IGPON @ APINYA BUASIjA].IG,
WACHIRAFON WAI{DEE. 212 p.ISBN 974 - 6& - 479 - 8.
This lEsearch shllied fte titliry of Anedcan fikm in Thai. The propw were to shrdy6s usage of language in
the titling pmedue and to shdy the frctors wtich afiect tle pocess of entitling in Thai The mearch bgnnby
gatbsring md studyitrg the usage of languago in titling in Thai sf Amsricao films released in lS7 - lS8, totaling
230, and by iderviewirg 3 editling persons. Bd the individuat and the gfoup ofpeople uiho are irn'olvod itr titlisg
mmtAmerioefitms on&e rurkptse tmdsrthe diftrcd ownoahh Tb$ iqort coqaf,i€s (atlholdiog the copy
rig[E) sod thg local bmnch ofthe nsior film co,ryanies are in the US.d
lte resedch showed that the Thai nanes of Amedce filrqs refer to the charactEr of the astors, acfesses, the
cmed oftho story and the sedng ofthe ftlrn And the tnnsftr behy€sf, ths Thai 6id F.irglirh name of a ftlrn formd
that th6r€ werc thw ways of doing it 1. to hmw a word ftom Fnglish md wdte it in Thai, 2.to translate, 3. io re -
en$itlg in ano&sr rnsanirrg. The othsr rosulb showed thsr them were fuee wa1's to mako Thai aannos of Americsn
filns; 1. the sotmd of wotds they use, 2.the morphemes thsy we and 3.the style they use. Ths frcton qrhich afiest the
titting ofAnericm fflrn in Thai aro the entfuling prsoas,lho procedure rsed, cmmenhip ofthe ftlq md the culurc.
Tto strdy also $hon'ed &at the,G wsre two reasms fm the spcifio language used in titling s!{msrisan fflrns in Thai,
Ths liaguistic reaso$r and non - linguistic reasons, uihicrh are oitod above. Concerning tbe linguistic reasons, the
research showed ttst efrcient and suitable communication with interesting words wer€ the rcasons fu usags of
tilErye in titlitrg in Thai, and the non - linguistic rsasoru eehasized culturat r€aaons and hsiness reasus srhich
were used for both avoiding intercultural conmunicdion problqrs and utilizing the adndntag€ of using Thai cultur€
foTtaipeofletoMt€rmdefirtmd. TheresultofthisstudyindicatedtlatThainamesofthefflmrharreafimction
h businws, obvionsly othsr than fte function of tefening to the actors, acft€sses, frs contsnt of fhe story and &e
sefiing of tho film.
Fu&srcsearc.h in otheraspecb of titling Americaa filrns in Thai such as audreaoens ottitude fowsrd the Thai
titles of films, cornEaring the audisnoo inBangko& to otherpro'vinces in Thailan( and also titling in Thai of ftrns
ffom cultums and comtries other than the USA