Ohio University College of Business Communication Standards

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Address City, State, Zip Telephone Number Date of Letter Contact’s Name Contact’s Title Contact’s Department Employing Organization Street Address City, State, Zip Dear Mr./Ms./Dr. Contact’s Last Name: Opening Paragraph: • State purpose • Capture attention • Name position seeking • Use recommender’s name • Use name of mutual friends Body Paragraphs: • Create interest • Show enthusiasm • Stress skills • Use self-descriptive words • Use action verbs • Emphasize excellence • Show commitments honored • Present confident tone • Humanize Closing Paragraph: • Close strongly • Stay confident • Make response easy • Restate solid match Sincerely, Type Your Full Name Enclosure: Resume (Always Attach) Cover Letter Content 3 blank lines 1 blank line 1 blank line 1 blank line • Tell a brief story • Give rationale for decisions • Illustrate personality Point to achievement • Don’t repeat resume • Use adverbs for time constraints • Put adjectives with activities 1 blank line • Refer to resume • Call for appointment soon • Initiate follow-up plans • State your next step 1 blank line 3 blank lines – Sign name 1 blank line 5-8 • Consider opening with a question • Mention source of lead • State top credentials • Be assertive • State performance levels • Identify how skills obtained • Build credibility • Create warmth • End at three paragraphs – maximum! • Give reasons for interest • Give specific dates • Avoid “if you have…” • Take charge • Ask for the interview
Sample: Enhanced Resume Lucinda Cree 8080 Humphrey Way Arlington, VA 22205 (703) 975-2804 Email: lcree@nmu.com Profile Computer systems generalist with specialties in medical insurance and malpractice insurance. Accomplishments • Worked with both internal and external customers to implement, develop and refine a medical malpractice policy rating, billing and collection system for 8,000 policies totaling $100 million in premiums • Installed database system in 3 outside medical malpractice insurance companies providing ongoing service to external and internal customers • Expanded the policy services system to include issuance and billing of corporate policies. • Designed and oversaw development of system for tracking commissions payable to brokers, reducing expenses by more than 20% • Worked closely with finance to ensure timely and accurate accounts receivable, resulting in reducing average collection time by 15 days Skills • Knowledge of Unix operating system • Comprehension of DOS, Word Perfect 5.0, and Lotus 1-2-3 on PC-based platform • Knowledge of programming languages: C and COBOL • Strong oral and written communications skills • Excellent administrative and supervisory skills Employment Supervisor, Department of Information, National Medical Underwriters, Chicago, IL Customer Service Liaison, National Medical Underwriters Education B.S., Biology, University of Virginia, 2003 Continuing Education courses in Management Information Systems, Department of Electrical Engineering and Computer Systems at George Washington University Source: Potter, Ray. (1996) Electronic Resumes That Get Jobs. New York: Macmillan Co. 5-9
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Ohio University College of Business
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Section 1: Business Writing Skills
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With permission: International Pape
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• Distinguish opinions from facts
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Be polite: Politeness means being c
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short, and to the point. Most impor
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Concise Verbs vs. Nominalized Verbs
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Transition Words And Consequently T
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Section 2: Business Letters and Mem
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Basic Page Formatting in MS Word Ap
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Creating Headers and Footers Header
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Guidelines for Formatting Memos To:
Page 25 and 26: Plain Paper Memo MEMORANDUM (Option
Page 27 and 28: Bad News or Negative Communication
Page 29 and 30: Reduce Resistance 1. Do not ignore
Page 31 and 32: Table of Contents Section 3: Report
Page 33 and 34: Business Report Segments Formal Inf
Page 35 and 36: Report Outlines Informational Analy
Page 37 and 38: Reports in the Impersonal Style The
Page 39 and 40: Qualities of Well-Written Reports 1
Page 41 and 42: Sample Letter of Transmittal Green
Page 43 and 44: The Executive Summary Executive Sum
Page 45 and 46: Executive Summary (Sample with Head
Page 47 and 48: Line 7 1” Formatting Guidelines 1
Page 49 and 50: Create a Table of Contents The easi
Page 51 and 52: Hardware Examples of Lead-Ins, Summ
Page 53 and 54: Appendices Ancillary Pages • Iden
Page 55 and 56: Pagination (College of Business Sta
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Page 63 and 64: audience will not care about your p
Page 65 and 66: PowerPoint Tips A well-executed Pow
Page 67 and 68: • Text movement should be motivat
Page 69 and 70: Overcoming Fear of Speaking before
Page 71 and 72: Table of Contents Section 5: Employ
Page 73 and 74: Statements Action Statements, Descr
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Ohio University College of Business Communication Standards

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