Retail Luminaire Program 2012 - Osram
Retail Luminaire Program 2012 - Osram
Retail Luminaire Program 2012 - Osram
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LIGHT CATEGORIES<br />
Just the right lamp for every customer:<br />
Distinctive brand quality in fi ve categories<br />
With OSRAM’s lighting range, everyone can fi nd what they<br />
want. So that your customers can fi nd their way around<br />
quickly and specifi cally, the OSRAM lighting range is organized<br />
clearly and neatly into fi ve categories.<br />
In the four categories Deco & Living, Under-cabinet &<br />
Downlights, Mobile Lights and Outdoor, OSRAM predominantly<br />
focuses on innovative LED technology. Thus<br />
OSRAM is accompanying the basic shift in the lighting<br />
market that is marked by ever more effi cient technologies,<br />
stricter statutory and regulatory requirements and buying<br />
behavior that is both ecologically sensitive and quality<br />
conscious.<br />
Deco & Living<br />
Lights for especially decorative, aesthetic<br />
living room lighting, for the most part with<br />
LED technology<br />
8<br />
For the discerning customer with a preference<br />
for high-quality design and innovative<br />
technology<br />
Integrated design elements through product<br />
families means lights can be matched to<br />
each other in a room, for example, ceiling<br />
and wall lights in the same design<br />
The fi fth category – functional luminaires – offers your customers<br />
a full range of lighting: From innovative LED luminaires<br />
to classic technologies, from premium products in<br />
OSRAM brand to luminaires in the mid-range price segment<br />
in RITOS brand to standard luminaires in the entry<br />
level price segment as well as in application areas from<br />
kitchen and bathroom to offi ce, the functional range of<br />
luminaires on offer covers all customer needs.<br />
RITOS is a brand of RITOS GmbH, which was founded<br />
in 2007 as a joint venture between OSRAM and the Ritter<br />
associated company, and distributes luminaires to the<br />
end-consumer in Europe.<br />
Under-cabinet & Downlights<br />
Modern, but understated LED lights for<br />
suspended, surface mounted and recessed<br />
installation<br />
For quality concerned shoppers with the<br />
desire for an energy-effi cient and innovative<br />
solution as an alternative to conventional<br />
downlights<br />
Extensive range on offer to suit various<br />
needs: Design downlights, easy-to-install<br />
Plug & Light solutions, practical lighting<br />
strips with a motion sensor
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