Dear readers, This report describes what Daimler means by ...

More documents

Recommendations

Info

Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Economy / Foreword Dear readers, The year 2007 was marked by an extensive reorganization of our company. By relinquishing our majority holding in Chrysler and renaming the Group Daimler, we launched a new chapter in the history of our company. Daimler is beginning its existence as a strong and financially sound enterprise. Everything we do is geared toward our long-term business success. That’s because only a successful company can achieve growth from a position of strength, offer its shareholders outstanding prospects, and provide its employees with secure jobs. Using this solid business foundation as a starting point, we will be able to intensify our environmental protection measures and invest extensively in alternative drive system technologies. To ensure our sustained success, we have not only put into place strategies for the individual divisions and business units, but also hammered out long-term goals following extensive internal discussions. These objectives are: � to achieve an average return on sales of 10 percent at the Mercedes-Benz Cars division from 2010 on, � to achieve an average return on sales of 8 percent across all business cycles at Daimler Trucks beginning in 2010, � to increase profitability at Mercedes-Benz Vans, � to further consolidate our leading global position at Daimler Buses, and � to achieve a return on equity of at least 14 percent at the Daimler Financial Services division. � Based on these targets for the operating units, Daimler seeks to achieve a return on sales of 9 percent in its automotive business across all market and product cycles. In 2007, external evaluators recognized the efforts we’ve made to align our business activities with the principles of sustainability. The Daimler AG share was included in the Dow Jones Sustainability Index (DJSI) for the third consecutive year, for example, and was also listed in the European Dow Jones STOXX Sustainability Index. In addition, Daimler received favorable marks for its commitment to sustainability from the sustainability rating agencies Oekom, Vigeo, and AccountAbility. Thanks to our financial strength and the expertise of our company and its employees in the field of drive systems for sustainable mobility, we’re excellently equipped to meet the challenges our industry will face in the future. Bodo Uebber Member of the Board of Management Finance and Controlling/Daimler Financial Services
Daimler 360 GRAD - FAKTEN zur Nachhaltigkeit 2008 Daimler Nachhaltigkeitsbericht 2008 / Economy / Business development in 2007 Business development in 2007 The 2007 business year was characterized by the comprehensive restructuring of our company. The sale of the majority of Chrysler Holding LLC and the renaming of DaimlerChrysler as Daimler opened up a new chapter in our company’s history. The new Daimler AG was launched as a strong and financially healthy company. With Mercedes-Benz Cars, Daimler Trucks, Mercedes- Benz Vans, Daimler Buses, and Daimler Financial Services, we are focusing on successful business areas with well-defined strategies and good prospects. The Daimler Group sold a total of 2.1 million vehicles in 2007, or 1 percent more than in the prior year. Revenues of € 99.4 billion were at the prior year’s level. When adjusted for exchange-rate effects, revenues rose by 3 percent. For the year as a whole, the company’s business development was very positive in 2007, with earnings before interest and taxes (EBIT) totaling € 8.7 billion. This result surpassed the year’s earnings target of at least € 8.5 billion. Unit sales structure The Mercedes-Benz Cars division posted a new sales record in 2007, when its sales of passenger cars increased by 3 percent to 1,293,200 units. Sales of Mercedes-Benz brand cars also rose by 3 percent, to 1,180,100 units, mainly due to the extraordinary success of the new C - Class. Sales of the smart brand, amounting to 103,100 units, matched the previous year’s figure even though the product range was reduced from three production series to one with an exclusive focus on the smart fortwo. The new fortwo model has met with a high level of customer acceptance since it first became available in April 2007. For this reason, sales of the smart fortwo increased by 50 percent to 102,100 units overall. At the International Motor Show (IAA) in Frankfurt in September 2007, we demonstrated that comfort requirements and environmental consciousness are not mutually exclusive. Under the motto “Fascination and Responsibility,” Mercedes-Benz presented a wide range of new models that are extremely clean and fuelefficient. Besides the F 700 research vehicles with DIESOTTO and hybrid drives, the so-called “Road to the Future” featured 19 future models, including seven hybrids from five model series and the B-Class F-Cell equipped with a zero-emission fuel cell drive. We will continue to offer our customers luxurious, safe, and environmentally compatible automobiles in the future.
Page 1 and 2: Daimler 360 GRAD - FAKTEN zur Nachh
Page 41: Daimler 360 GRAD - FAKTEN zur Nachh
Page 93 and 94:
Daimler 360 GRAD - FAKTEN zur Nachh
Page 95 and 96:
Page 97 and 98:
Page 99 and 100:
Page 101 and 102:
Page 103 and 104:
Page 105 and 106:
Page 107 and 108:
Page 109 and 110:
Page 111 and 112:
Page 113 and 114:
Page 115 and 116:
Page 117 and 118:
Page 119 and 120:
Page 121 and 122:
Page 123 and 124:
Page 125 and 126:
Page 127 and 128:
Page 129 and 130:
Page 131 and 132:
Page 133 and 134:
Page 135 and 136:
Page 137 and 138:
Page 139 and 140:
Page 141 and 142:
Page 143 and 144:
Page 145 and 146:
Page 147 and 148:
Page 149 and 150:
Page 151 and 152:
Page 153 and 154:
Page 155 and 156:
Page 157 and 158:
Page 159 and 160:
Page 161 and 162:
Page 163 and 164:
Page 165 and 166:
Page 167 and 168:
Page 169 and 170:
Page 171 and 172:
1 Daimler 360 DEGREES - Facts on Su
Page 173 and 174:
Page 175 and 176:
Page 177 and 178:
Page 179 and 180:
Page 181 and 182:
11 Daimler 360 DEGREES - Facts on S
Page 183 and 184:
Page 185 and 186:
Page 187 and 188:
Page 189 and 190:
Page 191:
show all

Dear readers, This report describes what Daimler means by ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?