Marketing Vendor Book - .pdf - Gordmans

Gordmans offers a large assortment of name brand
apparel for all ages, accessories, footwear, fragrances,
home fashions and more at big savings every day!
something unexpected ®

Merchandise Presentation
Gordmans‘ merchandise presentation emphasizes strong visual appeal and ease of
shopping. This presentation style is facilitated by a unique combination of fashion
fixtures as well as a high energy, streamlined signing and graphics package.
Merchandising Strategy
Gordmans carries only top quality, current season department and specialty store name
brands at savings of up to 60% o f the competition’s ticketed prices every day.
Gordmans is able to execute this strategy by making it easy for our vendor partners to
do business with us. We don't require allowances for markdowns, advertising or returns,
which removes significant costs from the equation and allows us to pass these
savings on to our guests.
In addition, Gordmans is very sensitive to our vendor partners' brand equity, the
protection of which is a top priority.

Store Features
Gordmans Corporate Office
12100 West Center Road
Omaha, NE 68144
Open, Spacious Floor Plan
60,000-square-foot design creates an easy shopping
experience facilitated by interior and exterior racetracks
and bold, colorful graphics.
Gordmans Giggles Children's Theater
Fun, colorful seating area featuring children’s
programming on a large-screen television.
Gordmans Grandstand
Comfortable seating area in the men's department
presenting sports-oriented programming.
Cross-merchandised Presentations
Continually rotated to feature the latest trends in gifts
and home decor.
Multi-channel Music
Customized for the guest profile of each area
of the store.
402-691-4000
402-691-4269 Fax
1-800-456-7463
www.Gordmans.com
Our Mission
We will delight our guests with big savings
on name brands in fun, easy-to-shop stores.