Safwan Karim
Safwan Karim
Safwan Karim
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<strong>Safwan</strong> <strong>Karim</strong><br />
Co-Founder | Operations Director<br />
Animonsta Studios Sdn. Bhd.
BOBOIBOY :<br />
INNOVATION & POTENTIAL
BOBOIBOY : INNOVATION & POTENTIAL<br />
Info Animonsta & Product<br />
Innovation : Animation Production<br />
Innovation : The New Media Market<br />
Innovation : Merchandising<br />
Innovation : On Ground Presence<br />
Moving Forward<br />
Q & A
INFO ANIMONSTA<br />
Incorporated : 15 Sep 2009 (3yrs)<br />
Manpower : 7 (2009), 45 (2012)<br />
Base : MAC3 (2009), SME3 (2012)<br />
Business : Intellectual Property, Licensing<br />
Product : BoBoiBoy (S1 completed.S2 broadcasting)
WHY CYBERJAYA ?<br />
MSC-Status Company<br />
Born and raised in Cyberjaya<br />
Creative Talent Pool<br />
Conducive Working Environment<br />
World-Class Facilities (MAC3,MDeC)<br />
20 Minutes away to City Centre / KLIA<br />
No Traffic Jam (yet)<br />
Affordable<br />
Industry & Market Support
SYNOPSIS<br />
A story about a superhero kid named<br />
BoBoiBoy and his friends who are fighting<br />
against the alien who came to earth to<br />
steal cocoa beans.
Feminin, Tegas<br />
Cepat marah<br />
Rakan BoBoiBoy<br />
Yaya Gopal Ying<br />
Pelawak, Penakut Pemalu,Sangat berani
Pemberi Kuasa<br />
Ochobot<br />
Setia<br />
Berani<br />
Kebudak-budakan
Probe<br />
Orang kanan Adu Du<br />
Super Probe<br />
Setia<br />
Lurus bendul<br />
Watak Jahat<br />
Musuh ketat BoBoiBoy<br />
Perampas koko<br />
Tak putus asa<br />
Adu Du<br />
Selalu tak bernasib baik<br />
Computer<br />
Pencari Data<br />
Berkira<br />
Suka cari alasan
ON-AIR PERFORMANCE<br />
Every Sunday, 7 PM<br />
Average viewers per slot: 1.25 Million<br />
Highest viewers 1.74 Million (38.5% Share)<br />
Demographic : 45% Kids 4-14, 55% Teens - Adult<br />
Broadcasted in 16 ASEAN countries.<br />
#1 in Malaysia and Philippines<br />
#2 in Singapore<br />
Voted #2 best cartoon show in Disney Channel 2011<br />
10%-11% Share in Indonesia (>SpongeBob)
INNOVATION : PRODUCTION
PRIMARY OBJECTIVE<br />
Getting it On target, On time<br />
Controlled Budget<br />
Minimum Margin of Error<br />
Minimum Manpower<br />
Widest Exposure<br />
Challenge Accepted!
Idea &<br />
Script<br />
Concept &<br />
Storyboard<br />
Character & Background<br />
Modeling<br />
Compositing &<br />
Audio Design<br />
Editing<br />
VO<br />
Recording<br />
Texturing<br />
Rigging<br />
Lighting & Rendering<br />
Acting<br />
Animation
PRE PRODUCTION – SCRIPT & CONCEPT<br />
Usual Practice – Scriptwriter works individually.<br />
Our Way -<br />
Market Trend Survey (broadcasters)<br />
Brainstorming (bouncing of ideas)<br />
Release progress to social network.<br />
Pro & Cons –<br />
Team bonding & chemistry<br />
Fans feel appreciated
Concept of Character<br />
Konsep Asal BoBoiBoy
PRE PRODUCTION – VO RECORDING<br />
Usual Practice – Hire celebrities.<br />
Our Way –<br />
Hire talented non-celebrities.<br />
1 bullet 2 kills (English + Malay)<br />
Internal Resources<br />
Pro & Cons – Cost Effective
PRODUCTION – MODELING, ANIMATION<br />
Common Challenges –<br />
Different styles<br />
Inexperience freshgraduates<br />
Our Way –<br />
Directors seating arrangement.(open concept)<br />
Standardize modeling technique.<br />
Develop a 5 key animation system.
PRODUCTION – RENDERING<br />
Usual Practice –<br />
Workstation cum render machines.<br />
Our Way –<br />
Satellite Rendering for local machines<br />
High Performance Computing by MDeC.
MAC3 Cloud Rendering Farm
Server : 128 node<br />
(unit server)<br />
CPU : 8 core CPU<br />
(for each server)<br />
RAM : 24 GB RAM<br />
(for each server)<br />
Coupled with GPU<br />
Specification<br />
Render Farm
Network overview<br />
Workstation,<br />
Desktop,<br />
Laptop,<br />
Hand phone<br />
Internet<br />
Firewall<br />
Render Farm<br />
Switch IIS/SMS<br />
SAN Switch<br />
Antivirus<br />
Online Support<br />
Head node<br />
Render<br />
Storage<br />
Backup
Company A<br />
Internet<br />
Internet<br />
Head node<br />
Company B<br />
Submit Job<br />
Render Farm<br />
128 node<br />
Render node
Login<br />
Render Farm Interface
Submit Job (scene file)<br />
Render Farm Interface
Render Farm<br />
Rendering Cost : RM 3 / node / hour<br />
Start Start<br />
11:26:45 am 11:30:00 am<br />
Total time<br />
02:24:09 hour<br />
Rendering cost<br />
RM 7.20<br />
Color & Occlusion<br />
layer<br />
49 frame x 2 = 98 frame<br />
www.mscmalaysia.my
Time Cost<br />
Secure<br />
Benefits/Impact of Cloud<br />
Rendering Farm<br />
Accessibility
Working hours<br />
Local machine rendering<br />
Working hours<br />
Rest<br />
Extra<br />
9.30 a.m. 6.00 p.m. 8.00 p.m. 12.00 a.m. >>><br />
Cloud Rendering Farm<br />
Working hours<br />
Rest<br />
9.30 a.m. 6.00 p.m. 8.00 p.m. 12.00 a.m. >>>
INNOVATION : THE NEW MEDIA
PRIMARY OBJECTIVE<br />
Increase Market Presence<br />
Maximize revenue on Core market<br />
More contents, Less efforts<br />
Reduce loss caused by piracy<br />
Challenge Accepted!
INCREASE MARKET PRESENCE<br />
TV3 Terbaik Raya Campaign<br />
First time a Raya Campaign using animation as icon/spoke person<br />
98/100 TV3 shows listed in Top 100 shows during Raya
INCREASE MARKET PRESENCE<br />
Viral Marketing through Facebook.<br />
Gain Feedback<br />
Current Fans – 450k
MAXIMIZE REVENUE ON CORE MARKET<br />
PREMIUM PRICES / REVENUE SHARING
+ CONTENT, - EFFORTS<br />
Majalah Komik BoBoiBoy (circulation 50,000)<br />
FanKomik<br />
Monsta.com<br />
FanARTik! BoBoiBoy<br />
Same content sent to Mobile
REDUCE LOSS DUE TO PIRACY<br />
Problem : Too many YouTube uploads by<br />
fans caused DVD sales dropping<br />
Partnership with YouTube<br />
Share revenue from advertisements<br />
embedded before actual video.<br />
(including the one uploaded by fans)
INNOVATION : MERCHANDISING
INTRODUCTION<br />
Merchandising is the key to surviving in the<br />
animation industry.<br />
Problem : Low on rolling capital<br />
Time is the essence<br />
Usual Practice : Setup merchandising arm<br />
Pro & Cons : Higher Revenue, More work.<br />
Lose Focus.<br />
Our Way : Licensing & Collaborations<br />
Pro & Cons : Lower Percentage, More<br />
focused, Quality Control.
PRIMARY OBJECTIVE<br />
Get merchandises into the market as<br />
quickly as possible.<br />
Develop ‘styleguide’ as image resources<br />
for licensees.<br />
Categorize the range of products. (eg :<br />
stationery, apparels,etc)<br />
Find partners to invest, manufacture,<br />
distribute the product.
SECURED LICENSEES<br />
Home Videos<br />
Kids Apparels<br />
Mobile Contents<br />
Juices & Cocoa Drink<br />
Stationeries<br />
Toys
November – December<br />
500,000 pieces<br />
BoBoiBoy Trading Card<br />
November 2012 – January 2013
1 st October – 31 December<br />
2.4 Million figurines/toys<br />
2 more campaigns in 2013
INNOVATION : ON GROUND PRESENCE
On Ground Events<br />
Primary Objective :<br />
Increase Market Presence<br />
Act as Crowd Puller<br />
Different concept of event<br />
Usual Practice :<br />
By invitation Events<br />
Karnival Jom Heboh<br />
Business Model : Partnership Challenge Accepted!
On Ground Events
DUNIA FUTURISTIK BOBOIBOY<br />
Marketing Concept :<br />
Alien invasion<br />
Collaboration Partners<br />
Animonsta – Host<br />
BET – Event Organizer<br />
UTM – Technology Partner<br />
TV3 – Media Partner<br />
Content Concept :<br />
Technology & Innovation<br />
Mobile ‘Theme Park’
DUNIA FUTURISTIK BOBOIBOY<br />
Among the Attractions :<br />
Stage Mascot Performance<br />
Spaceship Exploration<br />
Creative Workshop<br />
Kinect Games<br />
Sculpture Display<br />
Pulau Rintis Miniature<br />
Kids Superhero Costume Contest<br />
etc.
MOVING FORWARD
2013 AND BEYOND<br />
Expansion Target : 80 Manpower.<br />
Project Target :<br />
BBB Season 3<br />
BoBoiBoy Movie<br />
BBB International English Version.<br />
+ 1 New IP
THE ALL NEW ANIMONSTA STUDIO<br />
Target : 3 rd Quarter 2013<br />
Concept :<br />
Visitor Friendly<br />
AMS & Partners under 1 roof<br />
Attractions :<br />
GF - Tok Aba Kokotiam<br />
Retail Shop<br />
ShowRoom / Gallery<br />
Play Land<br />
1F - Screening Room<br />
Creative Workshop for Kids<br />
2F-4F Production Studio<br />
Management Office
THANK YOU<br />
QUESTIONS?
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