Local Sponsorship Opportunities (PDF).
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A sponsorship that saves lives<br />
BE THE ONE RUN<br />
EVENTS<br />
Atlanta, GA<br />
Charlotte, NC<br />
Columbus, OH<br />
Dallas/<br />
Ft. Worth, TX<br />
Houston, TX<br />
Long Beach, CA<br />
Minneapolis/<br />
St. Paul, MN<br />
Phoenix, AZ<br />
Portland, OR<br />
<strong>Local</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong><br />
Richmond, VA<br />
San Jose, CA<br />
St. Louis, MO<br />
Tampa/<br />
St. Petersburg, FL<br />
BeTheOneRun.org
BASF enthusiastically sponsored the Be The One Run in Houston!<br />
Be The One Run® is a national series of run/walk fundraising events<br />
that give patients with leukemia, lymphoma, and 70 other life-threatening<br />
diseases a second chance at life. Every step participants take helps<br />
patients receive the unrelated marrow transplant they need.<br />
Every year, 10,000 patients need a marrow transplant but have no donor<br />
match in their family. They depend on Be The Match®to help them find an<br />
unrelated donor and a second chance at life.<br />
Through Be The Match Foundation®, Be The One Run raises funds to support<br />
marrow transplant research, help patients with uninsured costs and add<br />
more potential marrow donors to Be The Match Registry®, giving more<br />
patients hope for a cure.<br />
At more than 9.5 million strong, the registry is the world’s largest and most<br />
diverse listing of potential marrow donors in the world.<br />
With a 5K, 1K Fun Run, and Tot Trot, Be The One Run is perfect for the entire<br />
family and for people of all fitness levels.<br />
Event dates can be found at BeTheOneRun.org<br />
GIVE HOPE TO PATIENTS<br />
CELEBRATE DONORS<br />
PARTNER WITH BE THE ONE RUN<br />
For more information or to request a<br />
sponsorship meeting, contact:<br />
Rebecca Douglas<br />
Be The Match Foundation<br />
rdouglas@nmdp.org • (612) 460-4239<br />
Be The Match<br />
@BeTheMatch<br />
#BeThe1Run<br />
2011 BE THE ONE RUN:<br />
Events took place in six cities:<br />
Atlanta, GA<br />
Charlotte, NC<br />
Houston, TX<br />
At a glance<br />
Long Beach, CA<br />
Minneapolis, MN<br />
Portland, OR<br />
• More than 5,000 participants<br />
• More than $500,000 raised<br />
• More than 300 fundraising<br />
teams<br />
• More than 10 million media<br />
and advertising impressions<br />
Participant demographics<br />
• Males: 37%<br />
• Average Age of Male<br />
Participants: 34<br />
• Female: 63%<br />
• Average Age of Female<br />
Participants: 35<br />
WORLD-WIDE REACH OF<br />
BE THE MATCH<br />
Public interest in our mission<br />
• 285,000 unique monthly<br />
visitors to BeTheMatch.org<br />
website<br />
• 90,500 Facebook Cause Page<br />
members, 86,000 Facebook<br />
fans— and growing<br />
• 7,000 Twitter followers<br />
Life-saving support<br />
• More than 5,500 transplants<br />
facilitated world-wide in 2011<br />
and more than 50,000 since<br />
1987<br />
• $2.2 million in patient<br />
assistance grants awarded in<br />
2011 to families who need<br />
help with uninsured treatment<br />
costs<br />
• Millions invested in research<br />
to help more patients receive<br />
their transplant earlier and<br />
recover faster<br />
2
LOCAL SPONSORSHIP OPPORTUNITIES<br />
<strong>Local</strong> Presenting Sponsor<br />
$25,000 ($22,400 tax deductible)<br />
Logo or name to appear stating<br />
“locally presented by” on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Postcards (25,000–125,000)<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
50 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Right to use Be The One Run logo and<br />
trademark in promotional environments<br />
during sponsorship year*<br />
Verbal recognition during event program<br />
Category exclusivity<br />
Opportunity to display additional<br />
corporate signage on event day<br />
(provided by sponsor)*<br />
Up to 200 $5 registration fee discount<br />
codes available for promotional use*<br />
Multi-year agreement desired<br />
One available per market<br />
Participants often walk or run in honor of a<br />
transplant recipient. These Portland folks<br />
were proudly part of “Jaden’s Aplastic Army”.<br />
Six months after her marrow transplant, Lisa<br />
celebrates with Be The One Run and her<br />
husband, Jim. She walked to give hope to<br />
future transplant patients.<br />
Event Village Sponsor<br />
$15,000 ($14,000 tax deductible)<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Event Village signage<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
30 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Right to use Be The One Run logo and<br />
trademark in promotional environments<br />
during sponsorship year*<br />
Verbal recognition during event program<br />
Opportunity to display additional<br />
corporate signage on event day<br />
(provided by sponsor)*<br />
One available per market<br />
Marrow Drive Sponsor<br />
$10,000 ($9,150 tax deductible)<br />
Sponsor event day marrow drive<br />
and help add potential donors to<br />
Be The Match Registry<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Marrow Drive signage<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
25 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Right to use Be The One Run logo and<br />
trademark in promotional environments<br />
during sponsorship year*<br />
Verbal recognition during event program<br />
Opportunity to display additional<br />
corporate signage on event day<br />
(provided by sponsor)*<br />
One available per market<br />
Gold Level Sponsor<br />
$7,500 ($6,800 tax deductible)<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
20 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Right to use Be The One Run logo and<br />
trademark in promotional environments<br />
during sponsorship year*<br />
Verbal recognition during event program<br />
* Must be approved by<br />
Be The Match Foundation<br />
BeTheOneRun.org 3
Silver Level Sponsor<br />
$5,000 ($4,450 tax deductible)<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
15 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Right to use Be The One Run logo and<br />
trademark in promotional environments<br />
during sponsorship year*<br />
Verbal recognition during event program<br />
Water Stop Sponsor<br />
$3,000 ($2,600 tax deductible)<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Posters (500–1,500)<br />
• Water Stop signage<br />
• Website (linking to sponsor’s website)<br />
10 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Verbal recognition during event program<br />
Up to three available per market<br />
Bronze Level Sponsor<br />
$2,500 ($2,100 tax deductible)<br />
Logo or name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Posters (500–1,500)<br />
• Website (linking to sponsor’s website)<br />
10 complimentary participant<br />
registrations<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Verbal recognition during event program<br />
First Aid Sponsor<br />
$1,000 ($900 tax deductible)<br />
Logo or name to appear on:<br />
• First Aid station signage<br />
Name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Website as a Community Partner<br />
Exhibitor space in event village<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
One available per market<br />
Corporate Team Sponsor<br />
$1,000 ($700 tax deductible)<br />
Name to appear on:<br />
• Event signage<br />
• Event T-shirts (500–2,500)<br />
• Website as a Community Partner<br />
10 complimentary participant<br />
registrations<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Mile Marker Sponsor<br />
$500 ($500 tax deductible)<br />
Logo or name to appear on:<br />
• Mile Marker signage<br />
Name to appear on:<br />
• Event signage<br />
• Website as a Community Partner<br />
Three available per market<br />
Available only if this National <strong>Sponsorship</strong><br />
spot remains unsold<br />
Event Village Exhibitor<br />
$350 or $250 without tent<br />
($250 tax deductible)<br />
Name to appear on:<br />
• Website as an Event Village Exhibitor<br />
Opportunity to sell, sample or promote<br />
Must meet municipal permitting<br />
requirements and fees for selling or<br />
sampling (if applicable)<br />
Includes 10 x 10 tent, table and two<br />
chairs<br />
* Must be approved by<br />
Be The Match Foundation<br />
Be The One Run attracts thousands.<br />
Our event is perfect to reach your<br />
consumers.<br />
BeTheOneRun.org 4
Samples or Promotional Materials<br />
in Participant Bags<br />
$150 ($150 tax deductible)<br />
Name to appear on:<br />
• Website as a Community Partner<br />
Opportunity to place products<br />
in participant bags and/or post<br />
promotional information in the online<br />
virtual participant bag*<br />
Sponsor must provide the items by a<br />
defined deadline and location<br />
* Must be approved by<br />
Be The Match Foundation<br />
In-kind Sponsor<br />
In-kind contributions are greatly appreciated; our goal is to underwrite expenses<br />
through both cash and in-kind contributions.<br />
Items and services will be valued at the estimated fair market value. If items are<br />
valued higher than $500, in-kind sponsors will receive the same benefits as our<br />
cash sponsors according to the levels outlined in the sponsorship packages. All<br />
other in-kind sponsors will be listed on the event website as a Community Partner.<br />
Examples of In-kind <strong>Sponsorship</strong> <strong>Opportunities</strong>:<br />
• Advertising/Marketing<br />
• Awards and Prizes<br />
• Entertainment<br />
• Event Equipment (e.g. Chairs,<br />
Stage, Tables, Tents)<br />
• Food and Beverages<br />
• Medical Support<br />
• Participant Bags<br />
• Portable Restrooms<br />
• Printing<br />
• Security<br />
• Signage<br />
• Sound Systems<br />
• Transportation Services<br />
• Walkie Talkies<br />
Sponsor must provide the items by a defined deadline and location<br />
Be The One Run is a family-friendly event. Our Tot Trot is fun for all.<br />
BeTheOneRun.org 5<br />
12874; JAN 2012
Company Name _____________________________________________________________________________________________<br />
Contact Person _____________________________________________________________________________________________<br />
Address ___________________________________________________________________________________________________<br />
City __________________________________________________State ____________________________ Zip ________________<br />
Phone ________________________________________________Email ________________________________________________<br />
Company Website ___________________________________________________________________________________________<br />
EVENT LOCATION:<br />
Atlanta, GA<br />
Houston, TX<br />
Portland, OR<br />
Tampa/St. Petersburg, FL<br />
SPONSORSHIP LEVEL:<br />
Charlotte, NC<br />
Long Beach, CA<br />
Richmond, VA<br />
Columbus, OH<br />
Minneapolis/St. Paul, MN<br />
San Jose, CA<br />
Dallas/Forth Worth, TX<br />
Phoenix, AZ<br />
St. Louis, MO<br />
<strong>Local</strong> Presenting $25,000 Event Village $15,000 Marrow Drive $10,000 Gold $7,500 Silver $5,000<br />
Water Stop $3,000 Bronze $2,500 Corporate Team $1,000 First Aid $1,000 Mile Marker $500<br />
Event Village Exhibitor $350 ($250 without tent) Samples or Promotional Materials $150<br />
In-kind __________________________________________________________________Estimated Value $ ___________________<br />
PAYMENT INFORMATION:<br />
LOCAL SPONSORSHIP APPLICATION<br />
I have enclosed a check made payable to Be The Match Foundation® for $_______________ Check Number ____________<br />
Please charge my credit card: American Express MasterCard Visa Discover for $_____________________<br />
Name on Card ___________________________________________________ Signature ___________________________________<br />
Credit Card Number ______________________________________________ CVV ____________ Exp. Date __________________<br />
PLEASE RETURN FORM AND PAYMENT TO:<br />
Rebecca Douglas<br />
Be The Match Foundation c/o Be The One Run<br />
3001 Broadway Street, N.E., Suite 601, Minneapolis, MN 55413<br />
Phone: (612) 460-4239 email: rdouglas@nmdp.org<br />
If the sponsorship package includes logo recognition, please send a black/white and color .eps and .jpg logo<br />
to rdouglas@nmdp.org<br />
THANK YOU FOR YOUR SUPPORT!<br />
12876; DEC 2011