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A sponsorship that saves lives<br />

BE THE ONE RUN<br />

EVENTS<br />

Atlanta, GA<br />

Charlotte, NC<br />

Columbus, OH<br />

Dallas/<br />

Ft. Worth, TX<br />

Houston, TX<br />

Long Beach, CA<br />

Minneapolis/<br />

St. Paul, MN<br />

Phoenix, AZ<br />

Portland, OR<br />

<strong>Local</strong> <strong>Sponsorship</strong> <strong>Opportunities</strong><br />

Richmond, VA<br />

San Jose, CA<br />

St. Louis, MO<br />

Tampa/<br />

St. Petersburg, FL<br />

BeTheOneRun.org


BASF enthusiastically sponsored the Be The One Run in Houston!<br />

Be The One Run® is a national series of run/walk fundraising events<br />

that give patients with leukemia, lymphoma, and 70 other life-threatening<br />

diseases a second chance at life. Every step participants take helps<br />

patients receive the unrelated marrow transplant they need.<br />

Every year, 10,000 patients need a marrow transplant but have no donor<br />

match in their family. They depend on Be The Match®to help them find an<br />

unrelated donor and a second chance at life.<br />

Through Be The Match Foundation®, Be The One Run raises funds to support<br />

marrow transplant research, help patients with uninsured costs and add<br />

more potential marrow donors to Be The Match Registry®, giving more<br />

patients hope for a cure.<br />

At more than 9.5 million strong, the registry is the world’s largest and most<br />

diverse listing of potential marrow donors in the world.<br />

With a 5K, 1K Fun Run, and Tot Trot, Be The One Run is perfect for the entire<br />

family and for people of all fitness levels.<br />

Event dates can be found at BeTheOneRun.org<br />

GIVE HOPE TO PATIENTS<br />

CELEBRATE DONORS<br />

PARTNER WITH BE THE ONE RUN<br />

For more information or to request a<br />

sponsorship meeting, contact:<br />

Rebecca Douglas<br />

Be The Match Foundation<br />

rdouglas@nmdp.org • (612) 460-4239<br />

Be The Match<br />

@BeTheMatch<br />

#BeThe1Run<br />

2011 BE THE ONE RUN:<br />

Events took place in six cities:<br />

Atlanta, GA<br />

Charlotte, NC<br />

Houston, TX<br />

At a glance<br />

Long Beach, CA<br />

Minneapolis, MN<br />

Portland, OR<br />

• More than 5,000 participants<br />

• More than $500,000 raised<br />

• More than 300 fundraising<br />

teams<br />

• More than 10 million media<br />

and advertising impressions<br />

Participant demographics<br />

• Males: 37%<br />

• Average Age of Male<br />

Participants: 34<br />

• Female: 63%<br />

• Average Age of Female<br />

Participants: 35<br />

WORLD-WIDE REACH OF<br />

BE THE MATCH<br />

Public interest in our mission<br />

• 285,000 unique monthly<br />

visitors to BeTheMatch.org<br />

website<br />

• 90,500 Facebook Cause Page<br />

members, 86,000 Facebook<br />

fans— and growing<br />

• 7,000 Twitter followers<br />

Life-saving support<br />

• More than 5,500 transplants<br />

facilitated world-wide in 2011<br />

and more than 50,000 since<br />

1987<br />

• $2.2 million in patient<br />

assistance grants awarded in<br />

2011 to families who need<br />

help with uninsured treatment<br />

costs<br />

• Millions invested in research<br />

to help more patients receive<br />

their transplant earlier and<br />

recover faster<br />

2


LOCAL SPONSORSHIP OPPORTUNITIES<br />

<strong>Local</strong> Presenting Sponsor<br />

$25,000 ($22,400 tax deductible)<br />

Logo or name to appear stating<br />

“locally presented by” on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Postcards (25,000–125,000)<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

50 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Right to use Be The One Run logo and<br />

trademark in promotional environments<br />

during sponsorship year*<br />

Verbal recognition during event program<br />

Category exclusivity<br />

Opportunity to display additional<br />

corporate signage on event day<br />

(provided by sponsor)*<br />

Up to 200 $5 registration fee discount<br />

codes available for promotional use*<br />

Multi-year agreement desired<br />

One available per market<br />

Participants often walk or run in honor of a<br />

transplant recipient. These Portland folks<br />

were proudly part of “Jaden’s Aplastic Army”.<br />

Six months after her marrow transplant, Lisa<br />

celebrates with Be The One Run and her<br />

husband, Jim. She walked to give hope to<br />

future transplant patients.<br />

Event Village Sponsor<br />

$15,000 ($14,000 tax deductible)<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Event Village signage<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

30 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Right to use Be The One Run logo and<br />

trademark in promotional environments<br />

during sponsorship year*<br />

Verbal recognition during event program<br />

Opportunity to display additional<br />

corporate signage on event day<br />

(provided by sponsor)*<br />

One available per market<br />

Marrow Drive Sponsor<br />

$10,000 ($9,150 tax deductible)<br />

Sponsor event day marrow drive<br />

and help add potential donors to<br />

Be The Match Registry<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Marrow Drive signage<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

25 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Right to use Be The One Run logo and<br />

trademark in promotional environments<br />

during sponsorship year*<br />

Verbal recognition during event program<br />

Opportunity to display additional<br />

corporate signage on event day<br />

(provided by sponsor)*<br />

One available per market<br />

Gold Level Sponsor<br />

$7,500 ($6,800 tax deductible)<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

20 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Right to use Be The One Run logo and<br />

trademark in promotional environments<br />

during sponsorship year*<br />

Verbal recognition during event program<br />

* Must be approved by<br />

Be The Match Foundation<br />

BeTheOneRun.org 3


Silver Level Sponsor<br />

$5,000 ($4,450 tax deductible)<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

15 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Right to use Be The One Run logo and<br />

trademark in promotional environments<br />

during sponsorship year*<br />

Verbal recognition during event program<br />

Water Stop Sponsor<br />

$3,000 ($2,600 tax deductible)<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Posters (500–1,500)<br />

• Water Stop signage<br />

• Website (linking to sponsor’s website)<br />

10 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Verbal recognition during event program<br />

Up to three available per market<br />

Bronze Level Sponsor<br />

$2,500 ($2,100 tax deductible)<br />

Logo or name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Posters (500–1,500)<br />

• Website (linking to sponsor’s website)<br />

10 complimentary participant<br />

registrations<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Verbal recognition during event program<br />

First Aid Sponsor<br />

$1,000 ($900 tax deductible)<br />

Logo or name to appear on:<br />

• First Aid station signage<br />

Name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Website as a Community Partner<br />

Exhibitor space in event village<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

One available per market<br />

Corporate Team Sponsor<br />

$1,000 ($700 tax deductible)<br />

Name to appear on:<br />

• Event signage<br />

• Event T-shirts (500–2,500)<br />

• Website as a Community Partner<br />

10 complimentary participant<br />

registrations<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Mile Marker Sponsor<br />

$500 ($500 tax deductible)<br />

Logo or name to appear on:<br />

• Mile Marker signage<br />

Name to appear on:<br />

• Event signage<br />

• Website as a Community Partner<br />

Three available per market<br />

Available only if this National <strong>Sponsorship</strong><br />

spot remains unsold<br />

Event Village Exhibitor<br />

$350 or $250 without tent<br />

($250 tax deductible)<br />

Name to appear on:<br />

• Website as an Event Village Exhibitor<br />

Opportunity to sell, sample or promote<br />

Must meet municipal permitting<br />

requirements and fees for selling or<br />

sampling (if applicable)<br />

Includes 10 x 10 tent, table and two<br />

chairs<br />

* Must be approved by<br />

Be The Match Foundation<br />

Be The One Run attracts thousands.<br />

Our event is perfect to reach your<br />

consumers.<br />

BeTheOneRun.org 4


Samples or Promotional Materials<br />

in Participant Bags<br />

$150 ($150 tax deductible)<br />

Name to appear on:<br />

• Website as a Community Partner<br />

Opportunity to place products<br />

in participant bags and/or post<br />

promotional information in the online<br />

virtual participant bag*<br />

Sponsor must provide the items by a<br />

defined deadline and location<br />

* Must be approved by<br />

Be The Match Foundation<br />

In-kind Sponsor<br />

In-kind contributions are greatly appreciated; our goal is to underwrite expenses<br />

through both cash and in-kind contributions.<br />

Items and services will be valued at the estimated fair market value. If items are<br />

valued higher than $500, in-kind sponsors will receive the same benefits as our<br />

cash sponsors according to the levels outlined in the sponsorship packages. All<br />

other in-kind sponsors will be listed on the event website as a Community Partner.<br />

Examples of In-kind <strong>Sponsorship</strong> <strong>Opportunities</strong>:<br />

• Advertising/Marketing<br />

• Awards and Prizes<br />

• Entertainment<br />

• Event Equipment (e.g. Chairs,<br />

Stage, Tables, Tents)<br />

• Food and Beverages<br />

• Medical Support<br />

• Participant Bags<br />

• Portable Restrooms<br />

• Printing<br />

• Security<br />

• Signage<br />

• Sound Systems<br />

• Transportation Services<br />

• Walkie Talkies<br />

Sponsor must provide the items by a defined deadline and location<br />

Be The One Run is a family-friendly event. Our Tot Trot is fun for all.<br />

BeTheOneRun.org 5<br />

12874; JAN 2012


Company Name _____________________________________________________________________________________________<br />

Contact Person _____________________________________________________________________________________________<br />

Address ___________________________________________________________________________________________________<br />

City __________________________________________________State ____________________________ Zip ________________<br />

Phone ________________________________________________Email ________________________________________________<br />

Company Website ___________________________________________________________________________________________<br />

EVENT LOCATION:<br />

Atlanta, GA<br />

Houston, TX<br />

Portland, OR<br />

Tampa/St. Petersburg, FL<br />

SPONSORSHIP LEVEL:<br />

Charlotte, NC<br />

Long Beach, CA<br />

Richmond, VA<br />

Columbus, OH<br />

Minneapolis/St. Paul, MN<br />

San Jose, CA<br />

Dallas/Forth Worth, TX<br />

Phoenix, AZ<br />

St. Louis, MO<br />

<strong>Local</strong> Presenting $25,000 Event Village $15,000 Marrow Drive $10,000 Gold $7,500 Silver $5,000<br />

Water Stop $3,000 Bronze $2,500 Corporate Team $1,000 First Aid $1,000 Mile Marker $500<br />

Event Village Exhibitor $350 ($250 without tent) Samples or Promotional Materials $150<br />

In-kind __________________________________________________________________Estimated Value $ ___________________<br />

PAYMENT INFORMATION:<br />

LOCAL SPONSORSHIP APPLICATION<br />

I have enclosed a check made payable to Be The Match Foundation® for $_______________ Check Number ____________<br />

Please charge my credit card: American Express MasterCard Visa Discover for $_____________________<br />

Name on Card ___________________________________________________ Signature ___________________________________<br />

Credit Card Number ______________________________________________ CVV ____________ Exp. Date __________________<br />

PLEASE RETURN FORM AND PAYMENT TO:<br />

Rebecca Douglas<br />

Be The Match Foundation c/o Be The One Run<br />

3001 Broadway Street, N.E., Suite 601, Minneapolis, MN 55413<br />

Phone: (612) 460-4239 email: rdouglas@nmdp.org<br />

If the sponsorship package includes logo recognition, please send a black/white and color .eps and .jpg logo<br />

to rdouglas@nmdp.org<br />

THANK YOU FOR YOUR SUPPORT!<br />

12876; DEC 2011

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