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Liquid Dairy by Shelf-Life - SIG Combibloc

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2<br />

Editorial<br />

Dear Readers,<br />

Welcome to the first edition of the InFocus<br />

for the year 2010. We hope this year began<br />

on a positive note for you and will continue<br />

to remain so throughout the year!<br />

The first half of this year has been both<br />

challenging and significant for us. We<br />

achieved a major milestone in Southern<br />

Africa, when <strong>Dairy</strong>Belle – one of<br />

South Africa’s oldest and leading dairy<br />

manufacturers opted for <strong>SIG</strong> <strong>Combibloc</strong><br />

filling machine and carton packs for the<br />

relaunch of their UHT dairy products.<br />

The African consumer is a demanding and<br />

knowledgeable consumer. They are health<br />

conscience and want flexibility, convenience,<br />

and portability. The preferred opening<br />

for <strong>SIG</strong> <strong>Combibloc</strong> customers globally -<br />

combiSwift is making waves across Africa<br />

as being a closure of convenience, easy spill<br />

free pouring and eliminating waste.<br />

The environment has always been of top<br />

priority with us and waste reduction is<br />

just one of our focus areas. <strong>SIG</strong> <strong>Combibloc</strong><br />

supported this year’s Business for the<br />

Environment (B4E) Conference held in<br />

Seoul as a strategic partner. Attended <strong>by</strong><br />

prominent dignitaries such as Al Gore, Sir<br />

Richard Branson and more, the conference<br />

brings together companies and NGO’s on<br />

a common platform to help protect our<br />

environment.<br />

We are extremely pleased to have become<br />

the first manufacturer to be certified in<br />

accordance to Forest Stewardship Council<br />

(FSC) for a complete chain of custody<br />

verification (CoC). This ensures that only<br />

timber from well managed forests and other<br />

controlled sources is used in the production<br />

of <strong>SIG</strong> <strong>Combibloc</strong> carton packs.<br />

Our commitment to achieve value both<br />

professionally and socially is driven <strong>by</strong> our<br />

focused strategy and aspiration to provide<br />

competitive advantages to our customers in<br />

all economic environments.<br />

We wish you all the best for the coming<br />

months and we do hope you enjoy reading<br />

the articles we have lined up for you!<br />

Yours Sincerely,<br />

Christos Economakis<br />

Sales and Marketing Director - Africa


Contents<br />

Editorial<br />

News<br />

<strong>SIG</strong> <strong>Combibloc</strong>: Strategic Partner at the United Nations Business for<br />

the Environment Conference<br />

Facts & Trends<br />

Trend on the rise: Healing and Healthy Beverages<br />

Customer Feature<br />

<strong>Dairy</strong>Belle: Making <strong>Dairy</strong> a part of South African lives<br />

Customer Interview<br />

Manager In Focus: Kim Snyman, <strong>Dairy</strong>Belle<br />

Country Report<br />

South Africa: Market overview for LD and NCSD products<br />

Market Review<br />

LD Market Review: South Africa<br />

Technology<br />

Technical Training – Increasing filling system efficiency and people<br />

competency<br />

New Products<br />

A round-up of new products in Africa<br />

Contact Details<br />

Our network in the region<br />

Contents<br />

Page<br />

2<br />

4<br />

6<br />

10<br />

11<br />

12<br />

14<br />

15<br />

16<br />

18<br />

3


4<br />

News<br />

<strong>SIG</strong> <strong>Combibloc</strong>: Strategic Partner at the<br />

United Nations Business for the Environment<br />

Conference<br />

<strong>SIG</strong> <strong>Combibloc</strong> supported this year’s Business for the Environment (B4E) Conference,<br />

which was held in Seoul, Korea from April 21 – 23, as a Strategic Partner.<br />

Green business – a new growth engine for the planet’ was the subject of the panel session in which Rolf Stangl, CEO of <strong>SIG</strong> <strong>Combibloc</strong> Group, also took<br />

part at the Business for the Environment (B4E) Conference.<br />

Heeding a call-to-action <strong>by</strong> the United<br />

Nations Secretary-General and the President<br />

of Korea, business leaders from the world’s<br />

largest global companies pledged to elevate<br />

and broaden their commitments to address<br />

the world’s most pressing environmental<br />

problems. Hosts of this international,<br />

high-profile conference were the UN<br />

organizations UN Environment Program<br />

(UNEP) and the UN Global Compact,<br />

alongside the WWF and Global Initiatives.<br />

The B4E Global Summit is the world’s<br />

leading international conference for<br />

dialogue and business-driven action<br />

for the environment. CEOs and senior<br />

executives from some of the world’s largest<br />

multinational corporations joined leaders<br />

from governments, international agencies<br />

and NGOs to discuss resource and energy<br />

efficiency, green growth strategies, clean<br />

tech innovations and partnerships. Nearly<br />

1,000 participants from more than 35<br />

countries attended the Summit, featuring a<br />

range of international business leaders and<br />

executives from companies including Coca-<br />

Cola, Dow Chemical Company, Hewlett-<br />

Packard, LG Electronics, McKinsey & Co,<br />

Puma, Siemens, <strong>SIG</strong> and Virgin Group.<br />

In addition to key note speakers such<br />

as Nobel Peace Prize Winner Al Gore,<br />

Academy Award Winner James Cameron<br />

and serial entrepreneur Sir Richard


Branson, a wide range of international<br />

business representatives took part in panel<br />

and parallel sessions on dedicated issues.<br />

‘Green business – a new growth engine<br />

for the planet’ was the subject of the panel<br />

session in which Rolf Stangl, CEO of <strong>SIG</strong><br />

<strong>Combibloc</strong> Group, also took part.<br />

Contribution to a low-carbon<br />

economy<br />

“We as a company and, indeed, the entire<br />

carton packaging industry, are aware of our<br />

responsibility towards making an effective<br />

contribution to global environmental and<br />

climate protection“, declared Rolf Stangl.<br />

“Consequently, it was a particular concern<br />

for me to both personally attend the B4E<br />

Global Summit and to support it with <strong>SIG</strong><br />

<strong>Combibloc</strong> as a strategic partner“.<br />

Above all, it is the choice of a renewable,<br />

low-carbon primary raw material for the<br />

carton packages. At up to 75 per cent of the<br />

carton content, pulp fibre obtained from<br />

wood is the main component of aseptic<br />

carton packs. And this is what makes carton<br />

packs fundamentally different from all<br />

other types of packaging used for beverages<br />

and long-life foods. When sourced from<br />

responsibly managed forests, wood is a<br />

virtually infinitely available resource.<br />

Since 2009, <strong>SIG</strong> <strong>Combibloc</strong> is certified in<br />

accordance with the criteria of the Forest<br />

Stewardship Council (FSC) for a complete<br />

chain of custody verification (CoC). This<br />

system ensures that only timber from<br />

well managed forests and other controlled<br />

sources is used in the production of <strong>SIG</strong><br />

<strong>Combibloc</strong> carton packs. “This allows<br />

us to make an effective contribution to<br />

sustainably maintaining one of the most<br />

important natural carbon dioxide sinks of<br />

all, our worldwide forests”, explained Rolf<br />

Stangl. “Using renewable, low-carbon raw<br />

materials is an important factor in creating<br />

a climate friendly economy“.<br />

News<br />

Packaging solution for<br />

the future<br />

Rolf Stangl: “<strong>SIG</strong> <strong>Combibloc</strong> will continue<br />

to optimise its carton packs in terms of<br />

their environmental impact, while also<br />

maintaining the packages’ function in<br />

safeguarding the quality of the products.<br />

As part of this process, we examine the<br />

performance and impact of our carton<br />

packs along the entire product life cycle,<br />

from the production of the raw materials<br />

right up to disposal or recovery after<br />

use. By 2015, we aim to have achieved<br />

the following environmental business<br />

objectives: Reduction in specific usages in<br />

our production plants, e.g. energy <strong>by</strong> 35<br />

per cent, waste <strong>by</strong> 25 per cent and CO2<br />

emissions <strong>by</strong> 40 per cent”.<br />

5


6<br />

Facts & Trends<br />

Trend on the rise: Healing and<br />

healthy beverages<br />

The future of healthy beverages will continue to evolve as consumers become<br />

increasingly well-informed and savvy of what they eat and feed their families. The<br />

market for health and convenience products is expanding and companies are on-board<br />

promoting the benefits of the ‘Ingredients’ rather than the complete product itself.<br />

In this article we highlight ‘Food with<br />

amazing healing properties’ and why they<br />

make the list of ‘healthy choices’ for your<br />

customer. There are numerous fruits or<br />

vegetables that contribute healthy nutrients<br />

but our top picks fit the regions consumer<br />

taste profile and boast multiple healing<br />

effects, from fighting cancer to reducing<br />

cholesterol.<br />

Guava<br />

A firm favorite in the Middle East, Guavas<br />

is the leading fruit when it comes to the<br />

cancer fighting antioxidant lycopene. It<br />

has nearly 20 percent more than tomatoes.<br />

Lycopene protects our healthy cells from<br />

free radicals that cause all kinds of health<br />

hazards including blocked arteries, joint<br />

degeneration, issues with the nervous<br />

system and cancer.<br />

In Guavas, the cell structure allows the<br />

antioxidant to be absorbed whether the<br />

fruit is raw or cooked. This is quite handy<br />

in preserving the nutrient during the<br />

sterilization process ensuring the final<br />

packaged product still retains its wholesome<br />

goodness.<br />

Guava is also rich in vitamin C and offers<br />

more potassium than a banana, which<br />

can help protect against heart disease<br />

and stroke. The nutrients from the fruit<br />

have also been shown to lower LDL and<br />

boost HDL cholesterol and lower blood<br />

pressure.<br />

The ‘Jump’ brand from Juhayna<br />

introduces an interesting combination of<br />

two fruits available in combiblocMini<br />

125, 200ml and combiblocPremium<br />

1000ml. One of the exciting flavor<br />

combinations is Guava and Strawberries<br />

introducing a unique flavor that not<br />

only enhances the taste experience but<br />

also increases health and vitality.


Cherries<br />

Found sometimes on top of desserts, the<br />

cherry can also boast of being one of the<br />

top ‘healing’ fruits. Apart from being highly<br />

nutritious and with a relatively low calorie<br />

count, they are also packed with substances<br />

that help fight inflammation and cancer.<br />

In lab studies, quercetin and ellagic acid<br />

– two compounds contained in cherries<br />

have been shown to inhibit the growth of<br />

tumors and cancer cells without damaging<br />

healthy cells. The attractive red fruit<br />

also contain antiviral and antibacterial<br />

properties. Researchers also believe it<br />

may reduce the risk of colon cancer. The<br />

compound also works like a natural form<br />

of pain killer <strong>by</strong> reducing inflammation<br />

and curbing pain. All the benefits wrapped<br />

in a delicious fruit!<br />

Cherry flavored smoothies or yoghurt<br />

are not only delicious but is perfect for<br />

‘breakfast-on-the-go’. With the drinksplus<br />

concept from <strong>SIG</strong> <strong>Combibloc</strong> Obeikan,<br />

you can combine the benefit of oatmeal<br />

particulates with cherry and low fat yoghurt<br />

to provide your customer with a nutritious<br />

breakfast option.<br />

Sunich one of the leading beverage brands from<br />

Alifard, Iran has been providing the region<br />

with its wide variety of juices and nectars in<br />

combifitPremium, 1000ml and 500ml. Their<br />

Sour cherry nectar and pomegranate juice has<br />

been refreshing the health and beauty conscious<br />

consumers successfully since 2007.<br />

Facts & Trends<br />

7


8<br />

Facts & Trends<br />

Kiwi<br />

This unassuming fruit packs an amazing<br />

amount of vitamin C surprisingly double<br />

the amount of the popular Orange. It not<br />

only has more fiber than apple – it wins the<br />

race against bananas as a high-potassium<br />

food. Vitamins, minerals and phytonutrients<br />

in Kiwi helps protect against heart disease,<br />

stroke, cancer and respiratory disease.<br />

The Kiwi also has rejuvenating properties<br />

and helps reduce oxidative stress and<br />

damage to DNA while repairing damaged<br />

cells helping creating a younger and<br />

smoother complexion as well! A key<br />

marketing point that will appeal to the<br />

growing number of beauty-conscious<br />

consumers.<br />

Blueberries<br />

Blueberries are already known to be rich in<br />

antioxidants and vitamins. New research<br />

from the Lund University Faculty of<br />

Engineering in Sweden indicates the fibers<br />

present in blueberries are essential and can<br />

protect against intestinal inflammations.<br />

Research also suggests that consuming<br />

blueberries help reduce cardiovascular<br />

disease and metabolic syndrome.The<br />

high level of phytochemicals – naturally<br />

occurring antioxidants in blueberries is<br />

thought to be the reason.<br />

A recent report published in January 2010,<br />

involving scientists from University of<br />

Cincinnati, the U.S. Dept of Agriculture and<br />

the Canadian Dept of Agriculture states that<br />

blueberries may help improve memory<br />

and supplementation with blueberries may<br />

offer an approach to forestall or mitigate<br />

neuro-degeneration.<br />

The first Ocean Spray products<br />

which have been launched in United<br />

Kingdom in FSC-labeled carton packs<br />

combiblocMidi 1,000 ml with the<br />

combiSwift screw cap from <strong>SIG</strong> <strong>Combibloc</strong><br />

are the Blueberry and Blueberry Light<br />

varieties. Environmentally friendly and<br />

healthy!


Soy<br />

Soy milk is a popular alternative for lactose<br />

intolerant consumers. However, the health<br />

benefits of soy are now among the top<br />

reasons why people are switching to this<br />

delicious drink.<br />

Made from the soy bean, this drink packs<br />

an amazing amount of fiber and protein.<br />

But it is the isoflavones present in the soy<br />

that’s making headlines now. Isoflavones<br />

are similar to the hormone estrogen in its<br />

chemical makeup and aids in resolving an<br />

array of health issues including prevention<br />

of many types of cancers, heart disease,<br />

osteoporosis and more.<br />

Lactasoy’s calorie-reduced product<br />

Lactosoy Light plus collagen (Thailand)<br />

is enriched with collagen, vitamin E,<br />

calcium and iron and targets healthconscious<br />

women who look for additional<br />

value in their daily portion of milk.<br />

The ‘Super food’ drink market is expected<br />

to almost double in 2011. According to<br />

Datamonitor, this rise can be attributed to<br />

consumers looking for foods that are good<br />

for them.<br />

For more information on Super food drink<br />

concepts for your region, please feel free to<br />

email us at: info.cbob@sig.biz<br />

Facts & Trends<br />

9


10<br />

Customer Feature<br />

<strong>Dairy</strong>Belle – Making dairy a part of South<br />

African lives!<br />

One of the oldest and most prominent dairy manufacturers in South Africa has opted<br />

for high-speed filling technology and carton packs from <strong>SIG</strong> <strong>Combibloc</strong> to offer their<br />

customers high quality products packaged perfectly<br />

South Africa is a developing market that<br />

is fast being recognized as an important<br />

one and gaining popularity through<br />

hosting globally significant events such as<br />

the 2010 FIFA world cup. <strong>SIG</strong> <strong>Combibloc</strong><br />

Obeikan marks its big entry into the South<br />

African dairy market with <strong>Dairy</strong>Belle as its<br />

customer.<br />

Successful and strategic<br />

The company chose <strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

as their strategic packaging partner taking<br />

into consideration <strong>SIG</strong>’s advancement in<br />

aseptic filling technology, modern pack<br />

designs and with a special focus on the<br />

combiSwift. Consumer surveys confirm<br />

easy and simple opening as the cardboard<br />

layer has already been removed at the<br />

opening point and only the thin aluminium<br />

and polyethylene layers need to be pierced.<br />

This technology effectively reduces waste<br />

<strong>by</strong> eliminating the disposable pull tab.<br />

Globally, the combiSwift has also proven<br />

to perfectly reseal the carton and eliminate<br />

spills – a convenient cap!<br />

The project was successfully completed<br />

in the course of 8 months from machine<br />

delivery to commissioning. Since March<br />

2010, the CFA 312 filling machine has been<br />

in operation at the company’s site in Epping<br />

– Western Cape. The representatives from<br />

<strong>Dairy</strong>Belle appreciated the ‘professional<br />

partnership’ between both companies and<br />

hope to expand their existing product line<br />

to include more varieties in the UHT dairy<br />

range.<br />

<strong>Dairy</strong>Belle currently fills their high dairy<br />

in combiblocSlimline 1000ml and will soon<br />

expand to include other sizes in the same<br />

format. The dairy varieties available are<br />

Full cream, Low Fat and Fat free Milk.<br />

<strong>Dairy</strong>Belle’s legacy<br />

<strong>Dairy</strong>Belle’s origins can be traced to the<br />

19th century when South African Cold<br />

Storage was first established. In 1902, Cecil<br />

John Rhodes and Sir Jameson bought the<br />

company and renamed it Imperial Cold<br />

Storage (ICS). The products manufactured<br />

included ice cream, chocolate, butter and<br />

cheese. In 1960, the <strong>Dairy</strong>Belle brand that<br />

South African has come to know and love<br />

was finally registered for use on a range of<br />

dairy products.<br />

“Ding-Dong <strong>Dairy</strong>Belle” the radio jingle<br />

gained ‘pop culture’ status among the South<br />

African consumers and introduced the new<br />

brand while the distinct orange <strong>Dairy</strong>Belle<br />

cow gained popularity and further boosted<br />

the brand value.<br />

<strong>Dairy</strong>Belle has built a strong, wholesome<br />

brand that continues to provide the South<br />

African people with ‘good quality & good<br />

value’ products that include a wide range<br />

of cheeses, yoghurt, juice, fresh milk, UHT<br />

milk and other dairy products.


Manager In focus: Kim Snyman, Senior<br />

Marketing Manager of <strong>Dairy</strong>Belle<br />

<strong>SIG</strong> CBOB: Tell us a little about the<br />

philosophy behind <strong>Dairy</strong> Belle’s success<br />

in the South African market<br />

KS: We are very proud about our brand and<br />

our heritage, and for almost half a century we<br />

have been a trusted part of South African’s<br />

everyday lives. We understand that consumers<br />

are looking for real benefits from real foods and<br />

over the years we have built a strong, wholesome<br />

brand and product range that people trust for<br />

quality and value.<br />

We also recognise that brands need to understand<br />

consumers changing needs and be flexible and<br />

adapt to them – in this way we are committed to<br />

staying abreast with changing consumer trends<br />

and offering a range of products to meet these<br />

changing needs.<br />

<strong>SIG</strong> CBOB: What is <strong>Dairy</strong>Belle’s vision<br />

for the South African consumers?<br />

KS: Our vision is to “brighten everyday<br />

moments with <strong>Dairy</strong>Belle – food that’s simply<br />

good for you!”<br />

• Be part of their everyday lives – accessible to<br />

all South African’s<br />

• Brighten – provide products that they enjoy<br />

• Simply – good quality, good value<br />

• Good for you - provide wholesome products<br />

<strong>SIG</strong> CBOB: What motivated you to<br />

consider <strong>SIG</strong> <strong>Combibloc</strong> for aseptic<br />

packaging & what are the key<br />

benefits?<br />

KS: The UHT milk category is a focus for <strong>Dairy</strong>Belle<br />

and in keeping up with technological advancements<br />

we will ensure that we offer consumers the best<br />

product with the most up to date benefits available to<br />

them.<br />

The key benefits to our consumers are:<br />

• Guaranteed tamper evidence<br />

• Single action open<br />

• Easy pouring<br />

• Perfect resealing<br />

• No disposable bits<br />

Customer Feature<br />

Better opening technology<br />

from <strong>SIG</strong> <strong>Combibloc</strong><br />

• Modern ‘slim’ shape for ease of handling<br />

In addition we will enjoy more flexibility on<br />

the plant, ensuring excellent service levels to our<br />

customers and we will have greater opportunities to<br />

innovate and grow.<br />

<strong>SIG</strong> CBOB: How has the experience<br />

been working with <strong>SIG</strong> <strong>Combibloc</strong> so<br />

far?<br />

KS: The working relationship with <strong>Combibloc</strong> has<br />

developed into a highly professional partnership,<br />

showing commitment to deliver a high level of service.<br />

<strong>SIG</strong> CBOB: Do you think packaging has<br />

any impact on your product’s success?<br />

KS: The product (under the <strong>Dairy</strong>Belle brand)<br />

will be launched into the market in June 2010, we<br />

anticipate a positive response to the packaging, its<br />

benefits and the new look design.<br />

<strong>SIG</strong> CBOB: What is the future of UHT<br />

Milk in the South African market as<br />

compared to Fresh milk?<br />

KS: With improved technology and improved<br />

consumer experience we anticipate the market to<br />

continue to grow and develop in the coming years.<br />

11


12<br />

Country Report<br />

South Africa: Market overview for <strong>Dairy</strong> and<br />

NCSD products<br />

The commercial beverage market opportunities in South Africa are endless. The<br />

growing health and wellness trend among South African consumers and the young<br />

population provides a strong platform for new product developments. The Market is<br />

quite open to new products and new tastes.<br />

White Milk<br />

In 2009, the price gap between UHT milk<br />

and chilled milk started to narrow, thus<br />

increasing the consumption of UHT milk<br />

<strong>by</strong> consumers. Long life milk is also being<br />

exported to neighboring countries including<br />

Botswana, Lesotho, Zambia, Mozambique,<br />

Angola and Zimbabwe. UHT milk exports<br />

go to the extent of reaching countries like<br />

Nigeria and Uganda through Shoprite<br />

supermarkets which has established retail<br />

outlets in those countries and exports<br />

through its Private Label brand.<br />

Primary packaging for UHT Milk is the 1<br />

litre pack. Secondary packaging is the 6<br />

packs of 1 litre carton packed together in<br />

carry-packs. This allows consumers to carry<br />

a bulk quantity easily. The 500ml pack sizes<br />

are mainly produced for distribution outside<br />

South Africa as there is a growing market<br />

share for this size in specific markets in the<br />

African region.<br />

E.g: Vietnamese superbrand ‘Vinamilk’ has come<br />

out with ‘Superkids’, sweetened UHT milk with<br />

DHA. The combiblocMini packs are a perfect<br />

fit for kids and the outstanding ingredient DHA<br />

helps with brain development in the young ones.<br />

Flavored Milk<br />

Being a price sensitive market, the key to<br />

keeping young consumers interested in<br />

flavored milk is innovation in pack design<br />

and flavor. This involves ensuring the market<br />

communication is also directed at the gatekeepers<br />

(Mothers) informing them of the<br />

benefits in buying the product for their little<br />

ones.<br />

Flavored milk growth was also spurred on<br />

<strong>by</strong> the health positioning of the product as it<br />

is perceived healthier than more traditional<br />

beverages, such as carbonated soft drinks.<br />

When it comes to aseptic packaging in South<br />

Africa, the major factor is convenience and<br />

packs that can fit into youngsters lunch<br />

boxes and are easy to carry, open, drink from<br />

and re-seal are of importance. Packaging<br />

is the key in this category – coupled with<br />

affordability.<br />

Cream<br />

With the introduction of the UHT packs in<br />

2005, the 250ml, 500ml and 1 liter carton<br />

packs have begun dominating the South African<br />

market.<br />

Consumer usage of cream is mainly for<br />

cooking and baking at home and for catering<br />

purposes. Consumers prefer the smaller<br />

size packs for home use as this is more<br />

convenient and more user friendly. While<br />

larger size packs are preferred in catering<br />

situations/places – restaurants, cafes, coffee<br />

shops, confectionaries etc.<br />

Soy Milk<br />

Soy Milk has a growing market share with the<br />

burgeoning interest in health and nutrition<br />

across the world. The target consumers for<br />

Soy Milk is people who want to maintain a<br />

healthy diet and reduce their intake of dairy,<br />

as a substitute for cow’s milk especially<br />

for people who are lactose intolerant and<br />

allergic to pure dairy products.<br />

Although Soy Milk has been included in the<br />

list of ‘Foods with high benefits’ globally, it<br />

does not have a favorable image in South<br />

Africa. This is mainly attributed to the<br />

past distribution of Soy milk as a low-end<br />

product as opposed to its international<br />

premium image. However, with the advent<br />

of the ‘healthy trend’ this perception should<br />

slowly but steadily change.<br />

When it comes to aseptic packaging, UHT<br />

1 liter carton packs are favored among<br />

consumers. However, flavored soy milk<br />

drinks open the market for smaller pack<br />

sizes as well.<br />

Ambient Juice<br />

Consumer purchase in the long life juice<br />

category is driven <strong>by</strong> both price and brand<br />

loyalty. The statement indicates that<br />

although consumers are price sensitive, they<br />

are prepared to opt for quality over pricing.<br />

The health conscious consumer segment<br />

is growing and added value products are<br />

preferred over their standard counterparts.<br />

Premium juices have entered the South<br />

African market and this is a niche segment<br />

which is showing potential for further<br />

growth.<br />

Most of the juice is retailed through highend<br />

supermarkets as the brands tend to<br />

be premium priced. Large supermarkets<br />

are also penetrating ethnic townships and<br />

promoting brands that were previously not<br />

popular. Brands owned <strong>by</strong> supermarkets are<br />

being established more prominently with<br />

focus on the larger 2 liter family pack sizes.<br />

1 liter packs are the most dominant in the<br />

ambient juice category in South Africa.<br />

The large carton packs are mostly used at<br />

home while smaller packs are also available<br />

at convenience outlets and till-point in the<br />

supermarkets for ‘juice – on the go’.<br />

Ambient Nectars<br />

Production of Nectars increased during 2009<br />

due to consistent advertising and promotion<br />

as well as penetration into areas in which<br />

they previously did not operate. In long life<br />

nectars, carton and glass dominate are still<br />

the leaders in packaging.<br />

Still Fruit drinks<br />

The category is mainly targeted at kids and<br />

therefore the pricing is considerably low.<br />

Brands are produced for local consumption<br />

mainly and there are no exports. Still drinks<br />

distribution is mainly in retail outlets where<br />

the family bulk-buys for their kids’ lunch<br />

boxes. There is also extensive availability at<br />

convenience outlets, where young people<br />

tend to frequently visit – cafes, school-shops,<br />

home shops (spaza shops) etc.<br />

However, this category is declining in<br />

South Africa due to the high consumption<br />

quality standards and the increase in health<br />

conscious consumers. The buying behavior<br />

is favorable to single packs for convenience<br />

rather than bulk purchases.<br />

For more information on the South African<br />

LD and NCSD market, please email our<br />

Market Research analyst:<br />

ayed.katrangi@sig.biz


Country report<br />

13


14<br />

Market Review<br />

<strong>Liquid</strong> <strong>Dairy</strong> Market Review:<br />

South Africa<br />

South Africa General Indicators<br />

Population : 49 Million<br />

Median Age : 24.4 Years<br />

Population Growth : 0.281%<br />

GDP : $495 Billion<br />

GDP Real Growth Rate : -1.8%<br />

GDP Per Capita : $10,100<br />

Inflation Rate : 7.2%<br />

Currency : ZAR<br />

Source: World Fact Book<br />

<strong>Liquid</strong> <strong>Dairy</strong> <strong>by</strong> <strong>Shelf</strong>-<strong>Life</strong><br />

Production in Million Liters<br />

Fresh is dominant with Ambient showing good growth.<br />

Ambient Pack Variant<br />

Production in Million Liters<br />

Carton CGR= 7 %<br />

Carton CGR= 4 %<br />

Aseptic Carton packaging dominates the UHT market<br />

AMBIENT<br />

FRESH<br />

Carton<br />

HDPE<br />

Can<br />

Glass<br />

600<br />

500<br />

400<br />

300<br />

200<br />

100<br />

0<br />

Ambient <strong>Liquid</strong> <strong>Dairy</strong> Categories<br />

Production in Million Liters<br />

380 378<br />

26 17 4<br />

28 17 8<br />

491<br />

31 1713<br />

2005 2007 2009 2011 2013 2015<br />

Ambient Pack Volume<br />

Production in Million Liters<br />

500<br />

458<br />

450<br />

426<br />

400<br />

350<br />

383 394<br />

300<br />

250<br />

200<br />

278 279<br />

150<br />

100<br />

50<br />

0<br />

94<br />

45<br />

13<br />

100<br />

45<br />

11<br />

106<br />

50<br />

18<br />

116<br />

54<br />

21<br />

129<br />

59<br />

24<br />

134<br />

63<br />

26<br />

2005 2007 2009 2011 2013 2015<br />

508<br />

34 18 23<br />

549<br />

36 18 29<br />

587<br />

38 18 32<br />

Increase consumption and exports to neighboring countries<br />

are the main drivers for UHT growth<br />

1000ml is the pack of choice with 1,500ml showing good<br />

growth rate off a small base.<br />

White Milk<br />

Flavored Milk<br />

Evaporated Milk<br />

Milk Substitute<br />


Training: Increasing filling system efficiency and<br />

people competency<br />

Since January 2010, a training department has been established in Dubai to specially<br />

cater to the Middle East and African customers.<br />

The acquisition of knowledge, skills and<br />

competencies as a result of training forms the<br />

core and the backbone for any manufacturing/<br />

production capacity. At <strong>SIG</strong> <strong>Combibloc</strong>, we<br />

understand the importance of going beyond the<br />

need for basic training to design and upgrade<br />

our training strategy focusing on a ‘Continuous<br />

Improvement’ approach. This is required to<br />

maintain, upgrade and increase efficiency<br />

throughout the production life-cycle.<br />

Understanding the need to further improve<br />

our technical services for the region, we have<br />

established a training department at our head<br />

office in Dubai. The department headed <strong>by</strong><br />

Norbert W. Schroiff who joined us from <strong>SIG</strong><br />

<strong>Combibloc</strong> Germany and has 25 years of<br />

experience with combibloc technology. The<br />

team also includes an experienced panel of<br />

engineers who have many years of combined<br />

experience in Asia and Africa – Wilfried Wilms,<br />

Prem Shukla and Joseph Richa.<br />

The training department at <strong>SIG</strong> <strong>Combibloc</strong><br />

Obeikan, Dubai will be responsible to understand<br />

customer’s requirements and coordinate with<br />

training centers worldwide. This ensures issues<br />

are answered immediately, and customers are<br />

updated on the latest training offerings.<br />

The training is carried out in the following<br />

training centers:<br />

• Germany (Linnich)<br />

• China (Suzhou)<br />

• Thailand (Rayong)<br />

On the customer site the trainings will be carried<br />

out only <strong>by</strong> a certified and authorized <strong>SIG</strong><br />

combibloc trainers. Trainings will be schedules<br />

on customer’s request and transferred to a<br />

planning system. It is advised for all personnel<br />

in charge of the <strong>SIG</strong> <strong>Combibloc</strong> system to<br />

attend the training.<br />

For more information on the training course or<br />

schedules, please feel free to email our Training<br />

manager -Norbert Schroiff at:<br />

norbert.schroiff@sig.biz<br />

Technology<br />

15


16<br />

New Products<br />

New Products<br />

Juhayna brings big variety to the<br />

little ones with their Jump range<br />

Under the brand name ‘Jump’ – Juhayna<br />

is expanding its range to include fruit juice<br />

drinks for teenagers and children. The<br />

range introduces a new and interesting<br />

combination of two types of fruits. Available<br />

in combiblocPremium and combiblocMini ,<br />

the eye-catching designs are youthful and<br />

appealing just like the drink!<br />

Format:<br />

combiblocMini 125ml and 200ml,<br />

combiblocPremium 1,000 ml<br />

Varieties:<br />

Green apple, apple/mango, strawberry/<br />

guava, strawberry/apple, mango/peach<br />

IBC refreshes Angola with<br />

its nutritious drinks in<br />

combifitPremium<br />

Distinguishing itself with premium<br />

packaging, IBC launched the ‘Gardenia’<br />

brand of fruit nectars as part of a daily<br />

healthy natural source of nutrients.<br />

Available in a variety of popular flavors,<br />

Gardenia’s drink is both delicious and<br />

energizing.<br />

Format:<br />

combifitPremium 1000ml<br />

Varieties:<br />

Mango Nectar, Pineapple Nectar, Orange<br />

Nectar, Passion Fruit Nectar, Mixed Fruit<br />

Nectar


Tchin Lait forays into the juice<br />

sector with Candia Boisson<br />

Orange and Cocktail flavors<br />

Tchin Lait’s dairy products are synonymous<br />

with high quality wholesome milk and the<br />

success of the practical combiblocSlimline<br />

1,000ml with the combiSwift screw cap<br />

has now prompted the company to offer<br />

pure 100% juices in the same successful<br />

packaging.<br />

Format:<br />

combiblocSlimline 1,000ml<br />

Varieties:<br />

Orange, Cocktail<br />

Great tasting fruit nectars and<br />

juices in combifitPremium from<br />

Al Mazraa, Li<strong>by</strong>a<br />

Al Mazraa relaunched the 100% juice and<br />

fruit nectars in the combifitpremium packs<br />

with the preferred fitment in the market<br />

today – the combiSwift! Easy to open<br />

and easy to pour, the Li<strong>by</strong>an customers<br />

can enjoy the great flavors of Al Mazraa<br />

without spilling a drop. Al Mazraa also<br />

fills their premium nectars and drinks in<br />

combiblocPremium 1000ml<br />

Format:<br />

combifitPremium, 1000ml<br />

Varieties:<br />

Apple, Orange, Peach, Pear, Cocktail<br />

New Products<br />

17


18<br />

Our Network In The Region<br />

Our Network in the region<br />

Egypt<br />

Represents also: Sudan<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

Fifth Compound<br />

Al Showayfaat Street Villa no 415<br />

First Area North Showayfaat<br />

Cairo<br />

Egypt<br />

T +20 2 26179146<br />

F +20 2 26179149<br />

E-mail: info.cbob@sig.biz<br />

Iran<br />

Represents also: Azerbaijan<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

Apartment 13, 3rd Floor, No.40<br />

Vanak Street, Teheran, Iran<br />

T +98 21 8877 9488<br />

F +98 21 8879 6823<br />

E-mail: info.cbob@sig.biz<br />

Li<strong>by</strong>a<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

P.O. Box 84035, Tripoli, Li<strong>by</strong>a<br />

T +218 21 3343034<br />

F +218 21 3334545<br />

E-Mail: info.cbob@sig.biz<br />

Morocco<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

Serigh Maghreb, Residence Sara<br />

240, Bd Ghandi 20200,<br />

Casablanca, Morocco<br />

T +212 22 399 816<br />

F +212 22 941 470<br />

E-Mail: info.cbob@sig.biz<br />

Saudi Arabia<br />

Represents also: Yemen<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan Co Ltd<br />

8022 New Industrial City, Unit # 1<br />

Zip/Postal Code: 14336 – 3859<br />

Riyadh<br />

Kingdom of Saudi Arabia<br />

T +966 12654158<br />

F +966 12654195<br />

E-mail: info.cbob@sig.biz<br />

South Africa<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

Savanah Office Park<br />

Cycad Building 9 & 10<br />

Cnr Rug<strong>by</strong> & Haak & Steek Rd<br />

Weltevredpark 1709<br />

Republic of South Africa<br />

T +27 82 855 3777<br />

F +27 (0) 11 679 2854<br />

E-mail: info.cbob@sig.biz<br />

Tunisia<br />

Represents also: Algeria<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

Rue du Lac Huron<br />

Immueble Yamama, 2 eme etage<br />

Les Berges du Lac 1053, Tunis,<br />

Tunisia<br />

T +216 71 961 141/ 576<br />

F +216 71 960 830<br />

E-Mail: info.cbob@sig.biz<br />

United Arab Emirates<br />

Head Office, represents all other countries<br />

<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />

(Head office)<br />

Dubai Airport Free Zone<br />

P.O Box 54335, Dubai<br />

United Arab Emirates<br />

T +971 4 299 6262<br />

F +971 4 299 6263<br />

E-Mail: info.cbob@sig.biz

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