Liquid Dairy by Shelf-Life - SIG Combibloc
Liquid Dairy by Shelf-Life - SIG Combibloc
Liquid Dairy by Shelf-Life - SIG Combibloc
Transform your PDFs into Flipbooks and boost your revenue!
Leverage SEO-optimized Flipbooks, powerful backlinks, and multimedia content to professionally showcase your products and significantly increase your reach.
2<br />
Editorial<br />
Dear Readers,<br />
Welcome to the first edition of the InFocus<br />
for the year 2010. We hope this year began<br />
on a positive note for you and will continue<br />
to remain so throughout the year!<br />
The first half of this year has been both<br />
challenging and significant for us. We<br />
achieved a major milestone in Southern<br />
Africa, when <strong>Dairy</strong>Belle – one of<br />
South Africa’s oldest and leading dairy<br />
manufacturers opted for <strong>SIG</strong> <strong>Combibloc</strong><br />
filling machine and carton packs for the<br />
relaunch of their UHT dairy products.<br />
The African consumer is a demanding and<br />
knowledgeable consumer. They are health<br />
conscience and want flexibility, convenience,<br />
and portability. The preferred opening<br />
for <strong>SIG</strong> <strong>Combibloc</strong> customers globally -<br />
combiSwift is making waves across Africa<br />
as being a closure of convenience, easy spill<br />
free pouring and eliminating waste.<br />
The environment has always been of top<br />
priority with us and waste reduction is<br />
just one of our focus areas. <strong>SIG</strong> <strong>Combibloc</strong><br />
supported this year’s Business for the<br />
Environment (B4E) Conference held in<br />
Seoul as a strategic partner. Attended <strong>by</strong><br />
prominent dignitaries such as Al Gore, Sir<br />
Richard Branson and more, the conference<br />
brings together companies and NGO’s on<br />
a common platform to help protect our<br />
environment.<br />
We are extremely pleased to have become<br />
the first manufacturer to be certified in<br />
accordance to Forest Stewardship Council<br />
(FSC) for a complete chain of custody<br />
verification (CoC). This ensures that only<br />
timber from well managed forests and other<br />
controlled sources is used in the production<br />
of <strong>SIG</strong> <strong>Combibloc</strong> carton packs.<br />
Our commitment to achieve value both<br />
professionally and socially is driven <strong>by</strong> our<br />
focused strategy and aspiration to provide<br />
competitive advantages to our customers in<br />
all economic environments.<br />
We wish you all the best for the coming<br />
months and we do hope you enjoy reading<br />
the articles we have lined up for you!<br />
Yours Sincerely,<br />
Christos Economakis<br />
Sales and Marketing Director - Africa
Contents<br />
Editorial<br />
News<br />
<strong>SIG</strong> <strong>Combibloc</strong>: Strategic Partner at the United Nations Business for<br />
the Environment Conference<br />
Facts & Trends<br />
Trend on the rise: Healing and Healthy Beverages<br />
Customer Feature<br />
<strong>Dairy</strong>Belle: Making <strong>Dairy</strong> a part of South African lives<br />
Customer Interview<br />
Manager In Focus: Kim Snyman, <strong>Dairy</strong>Belle<br />
Country Report<br />
South Africa: Market overview for LD and NCSD products<br />
Market Review<br />
LD Market Review: South Africa<br />
Technology<br />
Technical Training – Increasing filling system efficiency and people<br />
competency<br />
New Products<br />
A round-up of new products in Africa<br />
Contact Details<br />
Our network in the region<br />
Contents<br />
Page<br />
2<br />
4<br />
6<br />
10<br />
11<br />
12<br />
14<br />
15<br />
16<br />
18<br />
3
4<br />
News<br />
<strong>SIG</strong> <strong>Combibloc</strong>: Strategic Partner at the<br />
United Nations Business for the Environment<br />
Conference<br />
<strong>SIG</strong> <strong>Combibloc</strong> supported this year’s Business for the Environment (B4E) Conference,<br />
which was held in Seoul, Korea from April 21 – 23, as a Strategic Partner.<br />
Green business – a new growth engine for the planet’ was the subject of the panel session in which Rolf Stangl, CEO of <strong>SIG</strong> <strong>Combibloc</strong> Group, also took<br />
part at the Business for the Environment (B4E) Conference.<br />
Heeding a call-to-action <strong>by</strong> the United<br />
Nations Secretary-General and the President<br />
of Korea, business leaders from the world’s<br />
largest global companies pledged to elevate<br />
and broaden their commitments to address<br />
the world’s most pressing environmental<br />
problems. Hosts of this international,<br />
high-profile conference were the UN<br />
organizations UN Environment Program<br />
(UNEP) and the UN Global Compact,<br />
alongside the WWF and Global Initiatives.<br />
The B4E Global Summit is the world’s<br />
leading international conference for<br />
dialogue and business-driven action<br />
for the environment. CEOs and senior<br />
executives from some of the world’s largest<br />
multinational corporations joined leaders<br />
from governments, international agencies<br />
and NGOs to discuss resource and energy<br />
efficiency, green growth strategies, clean<br />
tech innovations and partnerships. Nearly<br />
1,000 participants from more than 35<br />
countries attended the Summit, featuring a<br />
range of international business leaders and<br />
executives from companies including Coca-<br />
Cola, Dow Chemical Company, Hewlett-<br />
Packard, LG Electronics, McKinsey & Co,<br />
Puma, Siemens, <strong>SIG</strong> and Virgin Group.<br />
In addition to key note speakers such<br />
as Nobel Peace Prize Winner Al Gore,<br />
Academy Award Winner James Cameron<br />
and serial entrepreneur Sir Richard
Branson, a wide range of international<br />
business representatives took part in panel<br />
and parallel sessions on dedicated issues.<br />
‘Green business – a new growth engine<br />
for the planet’ was the subject of the panel<br />
session in which Rolf Stangl, CEO of <strong>SIG</strong><br />
<strong>Combibloc</strong> Group, also took part.<br />
Contribution to a low-carbon<br />
economy<br />
“We as a company and, indeed, the entire<br />
carton packaging industry, are aware of our<br />
responsibility towards making an effective<br />
contribution to global environmental and<br />
climate protection“, declared Rolf Stangl.<br />
“Consequently, it was a particular concern<br />
for me to both personally attend the B4E<br />
Global Summit and to support it with <strong>SIG</strong><br />
<strong>Combibloc</strong> as a strategic partner“.<br />
Above all, it is the choice of a renewable,<br />
low-carbon primary raw material for the<br />
carton packages. At up to 75 per cent of the<br />
carton content, pulp fibre obtained from<br />
wood is the main component of aseptic<br />
carton packs. And this is what makes carton<br />
packs fundamentally different from all<br />
other types of packaging used for beverages<br />
and long-life foods. When sourced from<br />
responsibly managed forests, wood is a<br />
virtually infinitely available resource.<br />
Since 2009, <strong>SIG</strong> <strong>Combibloc</strong> is certified in<br />
accordance with the criteria of the Forest<br />
Stewardship Council (FSC) for a complete<br />
chain of custody verification (CoC). This<br />
system ensures that only timber from<br />
well managed forests and other controlled<br />
sources is used in the production of <strong>SIG</strong><br />
<strong>Combibloc</strong> carton packs. “This allows<br />
us to make an effective contribution to<br />
sustainably maintaining one of the most<br />
important natural carbon dioxide sinks of<br />
all, our worldwide forests”, explained Rolf<br />
Stangl. “Using renewable, low-carbon raw<br />
materials is an important factor in creating<br />
a climate friendly economy“.<br />
News<br />
Packaging solution for<br />
the future<br />
Rolf Stangl: “<strong>SIG</strong> <strong>Combibloc</strong> will continue<br />
to optimise its carton packs in terms of<br />
their environmental impact, while also<br />
maintaining the packages’ function in<br />
safeguarding the quality of the products.<br />
As part of this process, we examine the<br />
performance and impact of our carton<br />
packs along the entire product life cycle,<br />
from the production of the raw materials<br />
right up to disposal or recovery after<br />
use. By 2015, we aim to have achieved<br />
the following environmental business<br />
objectives: Reduction in specific usages in<br />
our production plants, e.g. energy <strong>by</strong> 35<br />
per cent, waste <strong>by</strong> 25 per cent and CO2<br />
emissions <strong>by</strong> 40 per cent”.<br />
5
6<br />
Facts & Trends<br />
Trend on the rise: Healing and<br />
healthy beverages<br />
The future of healthy beverages will continue to evolve as consumers become<br />
increasingly well-informed and savvy of what they eat and feed their families. The<br />
market for health and convenience products is expanding and companies are on-board<br />
promoting the benefits of the ‘Ingredients’ rather than the complete product itself.<br />
In this article we highlight ‘Food with<br />
amazing healing properties’ and why they<br />
make the list of ‘healthy choices’ for your<br />
customer. There are numerous fruits or<br />
vegetables that contribute healthy nutrients<br />
but our top picks fit the regions consumer<br />
taste profile and boast multiple healing<br />
effects, from fighting cancer to reducing<br />
cholesterol.<br />
Guava<br />
A firm favorite in the Middle East, Guavas<br />
is the leading fruit when it comes to the<br />
cancer fighting antioxidant lycopene. It<br />
has nearly 20 percent more than tomatoes.<br />
Lycopene protects our healthy cells from<br />
free radicals that cause all kinds of health<br />
hazards including blocked arteries, joint<br />
degeneration, issues with the nervous<br />
system and cancer.<br />
In Guavas, the cell structure allows the<br />
antioxidant to be absorbed whether the<br />
fruit is raw or cooked. This is quite handy<br />
in preserving the nutrient during the<br />
sterilization process ensuring the final<br />
packaged product still retains its wholesome<br />
goodness.<br />
Guava is also rich in vitamin C and offers<br />
more potassium than a banana, which<br />
can help protect against heart disease<br />
and stroke. The nutrients from the fruit<br />
have also been shown to lower LDL and<br />
boost HDL cholesterol and lower blood<br />
pressure.<br />
The ‘Jump’ brand from Juhayna<br />
introduces an interesting combination of<br />
two fruits available in combiblocMini<br />
125, 200ml and combiblocPremium<br />
1000ml. One of the exciting flavor<br />
combinations is Guava and Strawberries<br />
introducing a unique flavor that not<br />
only enhances the taste experience but<br />
also increases health and vitality.
Cherries<br />
Found sometimes on top of desserts, the<br />
cherry can also boast of being one of the<br />
top ‘healing’ fruits. Apart from being highly<br />
nutritious and with a relatively low calorie<br />
count, they are also packed with substances<br />
that help fight inflammation and cancer.<br />
In lab studies, quercetin and ellagic acid<br />
– two compounds contained in cherries<br />
have been shown to inhibit the growth of<br />
tumors and cancer cells without damaging<br />
healthy cells. The attractive red fruit<br />
also contain antiviral and antibacterial<br />
properties. Researchers also believe it<br />
may reduce the risk of colon cancer. The<br />
compound also works like a natural form<br />
of pain killer <strong>by</strong> reducing inflammation<br />
and curbing pain. All the benefits wrapped<br />
in a delicious fruit!<br />
Cherry flavored smoothies or yoghurt<br />
are not only delicious but is perfect for<br />
‘breakfast-on-the-go’. With the drinksplus<br />
concept from <strong>SIG</strong> <strong>Combibloc</strong> Obeikan,<br />
you can combine the benefit of oatmeal<br />
particulates with cherry and low fat yoghurt<br />
to provide your customer with a nutritious<br />
breakfast option.<br />
Sunich one of the leading beverage brands from<br />
Alifard, Iran has been providing the region<br />
with its wide variety of juices and nectars in<br />
combifitPremium, 1000ml and 500ml. Their<br />
Sour cherry nectar and pomegranate juice has<br />
been refreshing the health and beauty conscious<br />
consumers successfully since 2007.<br />
Facts & Trends<br />
7
8<br />
Facts & Trends<br />
Kiwi<br />
This unassuming fruit packs an amazing<br />
amount of vitamin C surprisingly double<br />
the amount of the popular Orange. It not<br />
only has more fiber than apple – it wins the<br />
race against bananas as a high-potassium<br />
food. Vitamins, minerals and phytonutrients<br />
in Kiwi helps protect against heart disease,<br />
stroke, cancer and respiratory disease.<br />
The Kiwi also has rejuvenating properties<br />
and helps reduce oxidative stress and<br />
damage to DNA while repairing damaged<br />
cells helping creating a younger and<br />
smoother complexion as well! A key<br />
marketing point that will appeal to the<br />
growing number of beauty-conscious<br />
consumers.<br />
Blueberries<br />
Blueberries are already known to be rich in<br />
antioxidants and vitamins. New research<br />
from the Lund University Faculty of<br />
Engineering in Sweden indicates the fibers<br />
present in blueberries are essential and can<br />
protect against intestinal inflammations.<br />
Research also suggests that consuming<br />
blueberries help reduce cardiovascular<br />
disease and metabolic syndrome.The<br />
high level of phytochemicals – naturally<br />
occurring antioxidants in blueberries is<br />
thought to be the reason.<br />
A recent report published in January 2010,<br />
involving scientists from University of<br />
Cincinnati, the U.S. Dept of Agriculture and<br />
the Canadian Dept of Agriculture states that<br />
blueberries may help improve memory<br />
and supplementation with blueberries may<br />
offer an approach to forestall or mitigate<br />
neuro-degeneration.<br />
The first Ocean Spray products<br />
which have been launched in United<br />
Kingdom in FSC-labeled carton packs<br />
combiblocMidi 1,000 ml with the<br />
combiSwift screw cap from <strong>SIG</strong> <strong>Combibloc</strong><br />
are the Blueberry and Blueberry Light<br />
varieties. Environmentally friendly and<br />
healthy!
Soy<br />
Soy milk is a popular alternative for lactose<br />
intolerant consumers. However, the health<br />
benefits of soy are now among the top<br />
reasons why people are switching to this<br />
delicious drink.<br />
Made from the soy bean, this drink packs<br />
an amazing amount of fiber and protein.<br />
But it is the isoflavones present in the soy<br />
that’s making headlines now. Isoflavones<br />
are similar to the hormone estrogen in its<br />
chemical makeup and aids in resolving an<br />
array of health issues including prevention<br />
of many types of cancers, heart disease,<br />
osteoporosis and more.<br />
Lactasoy’s calorie-reduced product<br />
Lactosoy Light plus collagen (Thailand)<br />
is enriched with collagen, vitamin E,<br />
calcium and iron and targets healthconscious<br />
women who look for additional<br />
value in their daily portion of milk.<br />
The ‘Super food’ drink market is expected<br />
to almost double in 2011. According to<br />
Datamonitor, this rise can be attributed to<br />
consumers looking for foods that are good<br />
for them.<br />
For more information on Super food drink<br />
concepts for your region, please feel free to<br />
email us at: info.cbob@sig.biz<br />
Facts & Trends<br />
9
10<br />
Customer Feature<br />
<strong>Dairy</strong>Belle – Making dairy a part of South<br />
African lives!<br />
One of the oldest and most prominent dairy manufacturers in South Africa has opted<br />
for high-speed filling technology and carton packs from <strong>SIG</strong> <strong>Combibloc</strong> to offer their<br />
customers high quality products packaged perfectly<br />
South Africa is a developing market that<br />
is fast being recognized as an important<br />
one and gaining popularity through<br />
hosting globally significant events such as<br />
the 2010 FIFA world cup. <strong>SIG</strong> <strong>Combibloc</strong><br />
Obeikan marks its big entry into the South<br />
African dairy market with <strong>Dairy</strong>Belle as its<br />
customer.<br />
Successful and strategic<br />
The company chose <strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
as their strategic packaging partner taking<br />
into consideration <strong>SIG</strong>’s advancement in<br />
aseptic filling technology, modern pack<br />
designs and with a special focus on the<br />
combiSwift. Consumer surveys confirm<br />
easy and simple opening as the cardboard<br />
layer has already been removed at the<br />
opening point and only the thin aluminium<br />
and polyethylene layers need to be pierced.<br />
This technology effectively reduces waste<br />
<strong>by</strong> eliminating the disposable pull tab.<br />
Globally, the combiSwift has also proven<br />
to perfectly reseal the carton and eliminate<br />
spills – a convenient cap!<br />
The project was successfully completed<br />
in the course of 8 months from machine<br />
delivery to commissioning. Since March<br />
2010, the CFA 312 filling machine has been<br />
in operation at the company’s site in Epping<br />
– Western Cape. The representatives from<br />
<strong>Dairy</strong>Belle appreciated the ‘professional<br />
partnership’ between both companies and<br />
hope to expand their existing product line<br />
to include more varieties in the UHT dairy<br />
range.<br />
<strong>Dairy</strong>Belle currently fills their high dairy<br />
in combiblocSlimline 1000ml and will soon<br />
expand to include other sizes in the same<br />
format. The dairy varieties available are<br />
Full cream, Low Fat and Fat free Milk.<br />
<strong>Dairy</strong>Belle’s legacy<br />
<strong>Dairy</strong>Belle’s origins can be traced to the<br />
19th century when South African Cold<br />
Storage was first established. In 1902, Cecil<br />
John Rhodes and Sir Jameson bought the<br />
company and renamed it Imperial Cold<br />
Storage (ICS). The products manufactured<br />
included ice cream, chocolate, butter and<br />
cheese. In 1960, the <strong>Dairy</strong>Belle brand that<br />
South African has come to know and love<br />
was finally registered for use on a range of<br />
dairy products.<br />
“Ding-Dong <strong>Dairy</strong>Belle” the radio jingle<br />
gained ‘pop culture’ status among the South<br />
African consumers and introduced the new<br />
brand while the distinct orange <strong>Dairy</strong>Belle<br />
cow gained popularity and further boosted<br />
the brand value.<br />
<strong>Dairy</strong>Belle has built a strong, wholesome<br />
brand that continues to provide the South<br />
African people with ‘good quality & good<br />
value’ products that include a wide range<br />
of cheeses, yoghurt, juice, fresh milk, UHT<br />
milk and other dairy products.
Manager In focus: Kim Snyman, Senior<br />
Marketing Manager of <strong>Dairy</strong>Belle<br />
<strong>SIG</strong> CBOB: Tell us a little about the<br />
philosophy behind <strong>Dairy</strong> Belle’s success<br />
in the South African market<br />
KS: We are very proud about our brand and<br />
our heritage, and for almost half a century we<br />
have been a trusted part of South African’s<br />
everyday lives. We understand that consumers<br />
are looking for real benefits from real foods and<br />
over the years we have built a strong, wholesome<br />
brand and product range that people trust for<br />
quality and value.<br />
We also recognise that brands need to understand<br />
consumers changing needs and be flexible and<br />
adapt to them – in this way we are committed to<br />
staying abreast with changing consumer trends<br />
and offering a range of products to meet these<br />
changing needs.<br />
<strong>SIG</strong> CBOB: What is <strong>Dairy</strong>Belle’s vision<br />
for the South African consumers?<br />
KS: Our vision is to “brighten everyday<br />
moments with <strong>Dairy</strong>Belle – food that’s simply<br />
good for you!”<br />
• Be part of their everyday lives – accessible to<br />
all South African’s<br />
• Brighten – provide products that they enjoy<br />
• Simply – good quality, good value<br />
• Good for you - provide wholesome products<br />
<strong>SIG</strong> CBOB: What motivated you to<br />
consider <strong>SIG</strong> <strong>Combibloc</strong> for aseptic<br />
packaging & what are the key<br />
benefits?<br />
KS: The UHT milk category is a focus for <strong>Dairy</strong>Belle<br />
and in keeping up with technological advancements<br />
we will ensure that we offer consumers the best<br />
product with the most up to date benefits available to<br />
them.<br />
The key benefits to our consumers are:<br />
• Guaranteed tamper evidence<br />
• Single action open<br />
• Easy pouring<br />
• Perfect resealing<br />
• No disposable bits<br />
Customer Feature<br />
Better opening technology<br />
from <strong>SIG</strong> <strong>Combibloc</strong><br />
• Modern ‘slim’ shape for ease of handling<br />
In addition we will enjoy more flexibility on<br />
the plant, ensuring excellent service levels to our<br />
customers and we will have greater opportunities to<br />
innovate and grow.<br />
<strong>SIG</strong> CBOB: How has the experience<br />
been working with <strong>SIG</strong> <strong>Combibloc</strong> so<br />
far?<br />
KS: The working relationship with <strong>Combibloc</strong> has<br />
developed into a highly professional partnership,<br />
showing commitment to deliver a high level of service.<br />
<strong>SIG</strong> CBOB: Do you think packaging has<br />
any impact on your product’s success?<br />
KS: The product (under the <strong>Dairy</strong>Belle brand)<br />
will be launched into the market in June 2010, we<br />
anticipate a positive response to the packaging, its<br />
benefits and the new look design.<br />
<strong>SIG</strong> CBOB: What is the future of UHT<br />
Milk in the South African market as<br />
compared to Fresh milk?<br />
KS: With improved technology and improved<br />
consumer experience we anticipate the market to<br />
continue to grow and develop in the coming years.<br />
11
12<br />
Country Report<br />
South Africa: Market overview for <strong>Dairy</strong> and<br />
NCSD products<br />
The commercial beverage market opportunities in South Africa are endless. The<br />
growing health and wellness trend among South African consumers and the young<br />
population provides a strong platform for new product developments. The Market is<br />
quite open to new products and new tastes.<br />
White Milk<br />
In 2009, the price gap between UHT milk<br />
and chilled milk started to narrow, thus<br />
increasing the consumption of UHT milk<br />
<strong>by</strong> consumers. Long life milk is also being<br />
exported to neighboring countries including<br />
Botswana, Lesotho, Zambia, Mozambique,<br />
Angola and Zimbabwe. UHT milk exports<br />
go to the extent of reaching countries like<br />
Nigeria and Uganda through Shoprite<br />
supermarkets which has established retail<br />
outlets in those countries and exports<br />
through its Private Label brand.<br />
Primary packaging for UHT Milk is the 1<br />
litre pack. Secondary packaging is the 6<br />
packs of 1 litre carton packed together in<br />
carry-packs. This allows consumers to carry<br />
a bulk quantity easily. The 500ml pack sizes<br />
are mainly produced for distribution outside<br />
South Africa as there is a growing market<br />
share for this size in specific markets in the<br />
African region.<br />
E.g: Vietnamese superbrand ‘Vinamilk’ has come<br />
out with ‘Superkids’, sweetened UHT milk with<br />
DHA. The combiblocMini packs are a perfect<br />
fit for kids and the outstanding ingredient DHA<br />
helps with brain development in the young ones.<br />
Flavored Milk<br />
Being a price sensitive market, the key to<br />
keeping young consumers interested in<br />
flavored milk is innovation in pack design<br />
and flavor. This involves ensuring the market<br />
communication is also directed at the gatekeepers<br />
(Mothers) informing them of the<br />
benefits in buying the product for their little<br />
ones.<br />
Flavored milk growth was also spurred on<br />
<strong>by</strong> the health positioning of the product as it<br />
is perceived healthier than more traditional<br />
beverages, such as carbonated soft drinks.<br />
When it comes to aseptic packaging in South<br />
Africa, the major factor is convenience and<br />
packs that can fit into youngsters lunch<br />
boxes and are easy to carry, open, drink from<br />
and re-seal are of importance. Packaging<br />
is the key in this category – coupled with<br />
affordability.<br />
Cream<br />
With the introduction of the UHT packs in<br />
2005, the 250ml, 500ml and 1 liter carton<br />
packs have begun dominating the South African<br />
market.<br />
Consumer usage of cream is mainly for<br />
cooking and baking at home and for catering<br />
purposes. Consumers prefer the smaller<br />
size packs for home use as this is more<br />
convenient and more user friendly. While<br />
larger size packs are preferred in catering<br />
situations/places – restaurants, cafes, coffee<br />
shops, confectionaries etc.<br />
Soy Milk<br />
Soy Milk has a growing market share with the<br />
burgeoning interest in health and nutrition<br />
across the world. The target consumers for<br />
Soy Milk is people who want to maintain a<br />
healthy diet and reduce their intake of dairy,<br />
as a substitute for cow’s milk especially<br />
for people who are lactose intolerant and<br />
allergic to pure dairy products.<br />
Although Soy Milk has been included in the<br />
list of ‘Foods with high benefits’ globally, it<br />
does not have a favorable image in South<br />
Africa. This is mainly attributed to the<br />
past distribution of Soy milk as a low-end<br />
product as opposed to its international<br />
premium image. However, with the advent<br />
of the ‘healthy trend’ this perception should<br />
slowly but steadily change.<br />
When it comes to aseptic packaging, UHT<br />
1 liter carton packs are favored among<br />
consumers. However, flavored soy milk<br />
drinks open the market for smaller pack<br />
sizes as well.<br />
Ambient Juice<br />
Consumer purchase in the long life juice<br />
category is driven <strong>by</strong> both price and brand<br />
loyalty. The statement indicates that<br />
although consumers are price sensitive, they<br />
are prepared to opt for quality over pricing.<br />
The health conscious consumer segment<br />
is growing and added value products are<br />
preferred over their standard counterparts.<br />
Premium juices have entered the South<br />
African market and this is a niche segment<br />
which is showing potential for further<br />
growth.<br />
Most of the juice is retailed through highend<br />
supermarkets as the brands tend to<br />
be premium priced. Large supermarkets<br />
are also penetrating ethnic townships and<br />
promoting brands that were previously not<br />
popular. Brands owned <strong>by</strong> supermarkets are<br />
being established more prominently with<br />
focus on the larger 2 liter family pack sizes.<br />
1 liter packs are the most dominant in the<br />
ambient juice category in South Africa.<br />
The large carton packs are mostly used at<br />
home while smaller packs are also available<br />
at convenience outlets and till-point in the<br />
supermarkets for ‘juice – on the go’.<br />
Ambient Nectars<br />
Production of Nectars increased during 2009<br />
due to consistent advertising and promotion<br />
as well as penetration into areas in which<br />
they previously did not operate. In long life<br />
nectars, carton and glass dominate are still<br />
the leaders in packaging.<br />
Still Fruit drinks<br />
The category is mainly targeted at kids and<br />
therefore the pricing is considerably low.<br />
Brands are produced for local consumption<br />
mainly and there are no exports. Still drinks<br />
distribution is mainly in retail outlets where<br />
the family bulk-buys for their kids’ lunch<br />
boxes. There is also extensive availability at<br />
convenience outlets, where young people<br />
tend to frequently visit – cafes, school-shops,<br />
home shops (spaza shops) etc.<br />
However, this category is declining in<br />
South Africa due to the high consumption<br />
quality standards and the increase in health<br />
conscious consumers. The buying behavior<br />
is favorable to single packs for convenience<br />
rather than bulk purchases.<br />
For more information on the South African<br />
LD and NCSD market, please email our<br />
Market Research analyst:<br />
ayed.katrangi@sig.biz
Country report<br />
13
14<br />
Market Review<br />
<strong>Liquid</strong> <strong>Dairy</strong> Market Review:<br />
South Africa<br />
South Africa General Indicators<br />
Population : 49 Million<br />
Median Age : 24.4 Years<br />
Population Growth : 0.281%<br />
GDP : $495 Billion<br />
GDP Real Growth Rate : -1.8%<br />
GDP Per Capita : $10,100<br />
Inflation Rate : 7.2%<br />
Currency : ZAR<br />
Source: World Fact Book<br />
<strong>Liquid</strong> <strong>Dairy</strong> <strong>by</strong> <strong>Shelf</strong>-<strong>Life</strong><br />
Production in Million Liters<br />
Fresh is dominant with Ambient showing good growth.<br />
Ambient Pack Variant<br />
Production in Million Liters<br />
Carton CGR= 7 %<br />
Carton CGR= 4 %<br />
Aseptic Carton packaging dominates the UHT market<br />
AMBIENT<br />
FRESH<br />
Carton<br />
HDPE<br />
Can<br />
Glass<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
0<br />
Ambient <strong>Liquid</strong> <strong>Dairy</strong> Categories<br />
Production in Million Liters<br />
380 378<br />
26 17 4<br />
28 17 8<br />
491<br />
31 1713<br />
2005 2007 2009 2011 2013 2015<br />
Ambient Pack Volume<br />
Production in Million Liters<br />
500<br />
458<br />
450<br />
426<br />
400<br />
350<br />
383 394<br />
300<br />
250<br />
200<br />
278 279<br />
150<br />
100<br />
50<br />
0<br />
94<br />
45<br />
13<br />
100<br />
45<br />
11<br />
106<br />
50<br />
18<br />
116<br />
54<br />
21<br />
129<br />
59<br />
24<br />
134<br />
63<br />
26<br />
2005 2007 2009 2011 2013 2015<br />
508<br />
34 18 23<br />
549<br />
36 18 29<br />
587<br />
38 18 32<br />
Increase consumption and exports to neighboring countries<br />
are the main drivers for UHT growth<br />
1000ml is the pack of choice with 1,500ml showing good<br />
growth rate off a small base.<br />
White Milk<br />
Flavored Milk<br />
Evaporated Milk<br />
Milk Substitute<br />
Training: Increasing filling system efficiency and<br />
people competency<br />
Since January 2010, a training department has been established in Dubai to specially<br />
cater to the Middle East and African customers.<br />
The acquisition of knowledge, skills and<br />
competencies as a result of training forms the<br />
core and the backbone for any manufacturing/<br />
production capacity. At <strong>SIG</strong> <strong>Combibloc</strong>, we<br />
understand the importance of going beyond the<br />
need for basic training to design and upgrade<br />
our training strategy focusing on a ‘Continuous<br />
Improvement’ approach. This is required to<br />
maintain, upgrade and increase efficiency<br />
throughout the production life-cycle.<br />
Understanding the need to further improve<br />
our technical services for the region, we have<br />
established a training department at our head<br />
office in Dubai. The department headed <strong>by</strong><br />
Norbert W. Schroiff who joined us from <strong>SIG</strong><br />
<strong>Combibloc</strong> Germany and has 25 years of<br />
experience with combibloc technology. The<br />
team also includes an experienced panel of<br />
engineers who have many years of combined<br />
experience in Asia and Africa – Wilfried Wilms,<br />
Prem Shukla and Joseph Richa.<br />
The training department at <strong>SIG</strong> <strong>Combibloc</strong><br />
Obeikan, Dubai will be responsible to understand<br />
customer’s requirements and coordinate with<br />
training centers worldwide. This ensures issues<br />
are answered immediately, and customers are<br />
updated on the latest training offerings.<br />
The training is carried out in the following<br />
training centers:<br />
• Germany (Linnich)<br />
• China (Suzhou)<br />
• Thailand (Rayong)<br />
On the customer site the trainings will be carried<br />
out only <strong>by</strong> a certified and authorized <strong>SIG</strong><br />
combibloc trainers. Trainings will be schedules<br />
on customer’s request and transferred to a<br />
planning system. It is advised for all personnel<br />
in charge of the <strong>SIG</strong> <strong>Combibloc</strong> system to<br />
attend the training.<br />
For more information on the training course or<br />
schedules, please feel free to email our Training<br />
manager -Norbert Schroiff at:<br />
norbert.schroiff@sig.biz<br />
Technology<br />
15
16<br />
New Products<br />
New Products<br />
Juhayna brings big variety to the<br />
little ones with their Jump range<br />
Under the brand name ‘Jump’ – Juhayna<br />
is expanding its range to include fruit juice<br />
drinks for teenagers and children. The<br />
range introduces a new and interesting<br />
combination of two types of fruits. Available<br />
in combiblocPremium and combiblocMini ,<br />
the eye-catching designs are youthful and<br />
appealing just like the drink!<br />
Format:<br />
combiblocMini 125ml and 200ml,<br />
combiblocPremium 1,000 ml<br />
Varieties:<br />
Green apple, apple/mango, strawberry/<br />
guava, strawberry/apple, mango/peach<br />
IBC refreshes Angola with<br />
its nutritious drinks in<br />
combifitPremium<br />
Distinguishing itself with premium<br />
packaging, IBC launched the ‘Gardenia’<br />
brand of fruit nectars as part of a daily<br />
healthy natural source of nutrients.<br />
Available in a variety of popular flavors,<br />
Gardenia’s drink is both delicious and<br />
energizing.<br />
Format:<br />
combifitPremium 1000ml<br />
Varieties:<br />
Mango Nectar, Pineapple Nectar, Orange<br />
Nectar, Passion Fruit Nectar, Mixed Fruit<br />
Nectar
Tchin Lait forays into the juice<br />
sector with Candia Boisson<br />
Orange and Cocktail flavors<br />
Tchin Lait’s dairy products are synonymous<br />
with high quality wholesome milk and the<br />
success of the practical combiblocSlimline<br />
1,000ml with the combiSwift screw cap<br />
has now prompted the company to offer<br />
pure 100% juices in the same successful<br />
packaging.<br />
Format:<br />
combiblocSlimline 1,000ml<br />
Varieties:<br />
Orange, Cocktail<br />
Great tasting fruit nectars and<br />
juices in combifitPremium from<br />
Al Mazraa, Li<strong>by</strong>a<br />
Al Mazraa relaunched the 100% juice and<br />
fruit nectars in the combifitpremium packs<br />
with the preferred fitment in the market<br />
today – the combiSwift! Easy to open<br />
and easy to pour, the Li<strong>by</strong>an customers<br />
can enjoy the great flavors of Al Mazraa<br />
without spilling a drop. Al Mazraa also<br />
fills their premium nectars and drinks in<br />
combiblocPremium 1000ml<br />
Format:<br />
combifitPremium, 1000ml<br />
Varieties:<br />
Apple, Orange, Peach, Pear, Cocktail<br />
New Products<br />
17
18<br />
Our Network In The Region<br />
Our Network in the region<br />
Egypt<br />
Represents also: Sudan<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
Fifth Compound<br />
Al Showayfaat Street Villa no 415<br />
First Area North Showayfaat<br />
Cairo<br />
Egypt<br />
T +20 2 26179146<br />
F +20 2 26179149<br />
E-mail: info.cbob@sig.biz<br />
Iran<br />
Represents also: Azerbaijan<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
Apartment 13, 3rd Floor, No.40<br />
Vanak Street, Teheran, Iran<br />
T +98 21 8877 9488<br />
F +98 21 8879 6823<br />
E-mail: info.cbob@sig.biz<br />
Li<strong>by</strong>a<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
P.O. Box 84035, Tripoli, Li<strong>by</strong>a<br />
T +218 21 3343034<br />
F +218 21 3334545<br />
E-Mail: info.cbob@sig.biz<br />
Morocco<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
Serigh Maghreb, Residence Sara<br />
240, Bd Ghandi 20200,<br />
Casablanca, Morocco<br />
T +212 22 399 816<br />
F +212 22 941 470<br />
E-Mail: info.cbob@sig.biz<br />
Saudi Arabia<br />
Represents also: Yemen<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan Co Ltd<br />
8022 New Industrial City, Unit # 1<br />
Zip/Postal Code: 14336 – 3859<br />
Riyadh<br />
Kingdom of Saudi Arabia<br />
T +966 12654158<br />
F +966 12654195<br />
E-mail: info.cbob@sig.biz<br />
South Africa<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
Savanah Office Park<br />
Cycad Building 9 & 10<br />
Cnr Rug<strong>by</strong> & Haak & Steek Rd<br />
Weltevredpark 1709<br />
Republic of South Africa<br />
T +27 82 855 3777<br />
F +27 (0) 11 679 2854<br />
E-mail: info.cbob@sig.biz<br />
Tunisia<br />
Represents also: Algeria<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
Rue du Lac Huron<br />
Immueble Yamama, 2 eme etage<br />
Les Berges du Lac 1053, Tunis,<br />
Tunisia<br />
T +216 71 961 141/ 576<br />
F +216 71 960 830<br />
E-Mail: info.cbob@sig.biz<br />
United Arab Emirates<br />
Head Office, represents all other countries<br />
<strong>SIG</strong> <strong>Combibloc</strong> Obeikan<br />
(Head office)<br />
Dubai Airport Free Zone<br />
P.O Box 54335, Dubai<br />
United Arab Emirates<br />
T +971 4 299 6262<br />
F +971 4 299 6263<br />
E-Mail: info.cbob@sig.biz