Inside the 2013 Catalog - Bring New Life into the Home with ...

2013catalog.com

Inside the 2013 Catalog - Bring New Life into the Home with ...

PE317809

AUGUST 2012

To get in touch with us, please contact

our local PR department at:

Janice Simonsen

IKEA Design Spokesperson

email janice.simonsen@ikea.com

phone 610-834-0180 x5343

BRING

NEW LIFE

TO YOUR

HOME.

2013 IKEA CATALOG

PRESS KIT


Put all your little storage pieces

together to make one big storage

piece.

04 HELMER drawer unit on castors

$ 000/ea

CF: 12000-mcor10a CF: 12000-mcor10a TF: 12000-xx_000

READY, SET,

SNEAK PEEK!

Ready for a chance to let your mind run away with ideas? The 2013 IKEA Catalog

comes out the week of July 30, with 324 pages of products, tips and inspiration for

a better everyday life at home. From modular sofas to LED lamps, there are tons of

new products out of our full product range found online and in stores.

This year, we’re giving more attention and celebration to textiles and their

importance at home. An easy and affordable way to bring new life to a room,

textiles make a big difference without creating a big dent in your budget.

Since we believe it can fit into any space, there’s focus on creativity. To top things

off, we’ve created more films and interactive features that bring the

catalog to life and keep the inspiration coming!

Until you can touch, fold, rip, keep and love the 2013 IKEA Catalog, grab a pen

or your smartphone to take notes or pictures and get ready to be inspired! On the

following pages, there are preview images, behind-the-scenes info, background

about how we strive to meet sustainability goals in catalog production and, as

always, free home furnishing ideas.

Welcome to the 2013 IKEA Catalog preview! A better everyday life at home awaits.

2013 IKEA Catalo quick facts

• 211 million copies

• Distributed in 43 countries in 62 versions

• Focuses on soft, impactful textiles and encourages creativity

• Includes films and interactive material for even more inspiration

06

.15

IKEA PS cabinet $000 Lockable doors for

safe-keeping of things that you are extra careful

of. Powder coated steel. Designer: Nicholai Wiig

Hansen. Max. load 60 kg. W119×D40, H63cm.

White 401.001.92

More ways to stash your stuff on page XX.

02

01 FEJKA artificial potted plant $000/ea Plastic.

Assorted herbs. 001.403.26

02 SOCKER plant pot $000/ea Galvanised steel.

Designer: Sarah Fager. Max diameter flowerpot

10.5cm. 901.556.72

03 EKTORP lumbar cushion $000 Cover: 100%

cotton. W40×L70cm. Linghem light brown/stripe

601.842.99

04 BENZY quilt cover and 2 pillowcases $000

Yarn-dyed; the yarn is dyed before weaving;

gives bedlinen with a soft feel. 100% cotton. Designer:

Inga Leo. W240×L220cm. L50×W60cm.

Blue 002.117.62

05 HEMNES bed frame $000 Slatted bed base,

mattress and bedlinen are sold separately.

Stained, clear lacquered solid pine. W174×L211,

H122cm. Takes mattress size 160×200cm.

Black-brown 298.895.21

CF: 12000-mcsl04a

1

RELAxING

The sofa that grows with

your family.

With different modules you can turn SÖDERHAMN into anything

from a single armchair to a sofa for 30 people. And then rear-

range the different parts to new combinations. Life changes

pretty fast, especially if you have kids. Now your sofa can, too.

For every new spurt there’s another extension to add.

01

new

SÖDERHAMN sofa combination

$ 000

new

IKEA PS 2012 nest of tables,

set of 3

$ 000

Nest the three tables together when you need

more floor space. Then un-nest them again

when you need more table-space.

CF: 12000-mcre06a CF: 12000-mcre06a TF: 12000-xx_000

1 SlEEPiNg

FEJKA artificial

potted plant $000

$ 000/ea

03

1 RELAXING

Bring the

inside out.

Bedside, meet

outside.

When you can’t take your bed to your garden, bring your garden

to your bed. Put the frame away from the wall to make room for

plenty of plants behind the headboard.

04

02

01

01

Need help getting it home?

Delivery Service from 000

Read more about our

Delivery Service on page XX

04

Need help getting it home?

See our Delivery Services

on page XX.

new

ÄPPLARÖ storage bench

CF: 12000-mcre10b CF: 12000-mcre10b TF: 12000-xx_000

02

05

05

$ 000

03

Sleep naturally in a bed

made of solid wood.

HEMNES bed frame 000

$ 000

06

03

On your way ou

grab some thro

cushions to br

cosiness outsi

RITVA cushion

$ 00

01 ÄPPLARÖ bench with wa

$000 Solid acacia and gal

er: K Hagberg/M Hagberg

Brown 199.174.02

02 ÄPPLARÖ storage benc

outdoor accessories, suc

plant pots. Solid acacia.

Hagberg. W80×D41, H4


STYLE

g in nature.

natural that we as human beings feel comfortable surby

natural materials and the colour green. It reminds us

e. By bringing in rattan, bamboo, untreated pine, organic

and green accent colour, we simply feel more at home

re calm.

04

02

06

new

01 VÄTE pendant lamp shade $000/ea Diffused

light; gives a general light. To be completed

with HEMMA cord set. Rice paper and

steel. Designer: Maria Vinka. Ø55, H26cm.

901.757.69

02 new IKEA PS 2012 chest of 5 drawers/1

door $000 Solid wood, a hardwearing natural

material. Tinted, clear lacquered solid pine.

W130×D48, H86cm. 102.194.56

07

01

1

Design courtesy of mother nature:

visible growth rings create an interesting

pattern in the solid pine.

06

01 arV deep plate $000/ea Earthenware.

Designer: Sissa Sundling. Ø26cm. White

601.878.58

02 HeDerLIG white wine glass $000/

ea Glass. Designer: Anne Nilsson. 36cl.

801.548.71

03 arV side plate $000/ea Earthenware.

Designer: Sissa Sundling. Ø22cm. White

401.878.64

CF: 12000-mcet02a

TaBLeWare

LÖNsaM carafe

000

$ 000/ea

CF: 12000-mcts06a CF: 12000-mcts06a TF: 12000-xx_000

05

03 KNIPSA basket $000/ea This basket is suit- 06 TÅRNBY rug, flatwoven $000 The rug is

able for storing your newspapers, magazines, hand-woven. 100% jute. W180×L250cm.

photos or other memorabilia. Clear lacquered Natural 600.501.72

sea grass. W32×D33, H32cm. 201.105.40 07 URSULA cushion cover $000 Cushion

04 BLANDA MATT serving bowl $000/ea

cover fits pillow 65x65 cm. 100% ramie.

Bamboo. Designer: Anne Nilsson. Ø20cm.

L65×W65cm. Beige 002.006.93

202.143.40

08 SENIOR 3-piece kitchen utensil set $000

05 BEKVÄM stepladder, 3 steps $000 Solid Kind to pots and pans with non-stick coat-

beech. Max. load 100 kg. H63cm. 901.904.11 ing. Solid beech. Designer: Johanna Jelinek.

701.493.28

INSPIRATION

MADE

EVEN EASIER

03

08

01

04

07

08

02

04 arV plate $000/ea Earthenware. Designer: 08 IDeeLL bowl $000/ea Tempered glass.

Sissa Sundling. Ø32cm. White 601.882.64

Designer: S Sundling/S Edholm/L Ullenius.

05 arV plate $000/ea Earthenware. Designer: Ø11cm. Pink/green 102.126.43

Sissa Sundling. Ø28cm. Pink 702.096.52 09 arV bowl $000/ea Earthenware. Designer:

06 LÖNsaM carafe $000/ea Glass. Designer: Sissa Sundling. Ø15cm. Pink 602.229.70

Henrik Preutz. 1l. 202.135.43

10 arV side plate $000/ea Earthenware.

07 GODTa bowl $000/ea Tempered glass.

Designer: Sissa Sundling. Ø22cm. Pink

Designer: S Sundling/S Edholm/L Ullenius. 102.096.45

Ø11cm. Lilac 302.195.68

11 arV plate $000/ea Earthenware. Designer:

Sissa Sundling. Ø28cm. White 201.878.60

CF: 12000-mcet02a TF: 12000-xx_000

13

10

15

11

09 IKEA PS 2012 rug, flatwoven $000

Latex backing; keeps the mat firmly in

place. User surface: 100% polypropylene.

Backing: latex. Designer: Maria Vinka.

W186×L300cm. 202.116.62

10 TORVA soft toy $000 L50cm. 301.957.46

11 HÄREN bath sheet $000/ea Made of

combed cotton; the long, fine fibres

create a softer and more durable towel.

W100×L150cm. 801.635.64

09

09

03

10

When you can’t bring nature in, take

this chair to nature (it can live indoors

and out).

11

05

14

new

16

new

12 DVALA pillowcase $000 /2 pack. 100%

cotton. L50×W60cm. 001.899.16

13 STUVA storage combination with

drawers $000 Foil and painted finish.

W60×D50, H64cm. 898.887.07

14 new IKEA PS 2012 easy chair $000

Powder coated steel. Designer: Wiebke

Braasch. W75×D84, H112cm. 502.049.00

Find everything you need at the IKEA

store.

It’s never been hard to find inspiration in the IKEA catalog, but this year it’s even easier.

We’ve taken our insights about everyday life and used them to make changes in the

catalog to room settings, product displays, styles and more.

For instance, we’ve stopped dividing life at home into rooms. Bedrooms, for example

they’re as varied as the ways people sleep. We’ve taken away our notions of what

defined a ‘bedroom’ and replaced them with the idea ‘sleeping.’ We know that some

homes don’t have ‘bedrooms’ – they have one 24-hour room where people live and

sleep. Life is about activities; not the walls that define where they unfold.

And now, when we’re showing a selection of products, we’ve changed things up so it’s

easier to compare products. There’s a better overview of the sizes, designs, styles,

colors and materials of what we have – but not all we have since the web and the store

show all IKEA products.

14

12

12 fÄrGrIK side plate $000/ea Stoneware.

Designer: Maria Vinka. Ø21cm. Dark lilac

401.316.45

13 new frasera whiskey glass $000/

ea Glass. Designer: Sarah Fager. 30cl.

002.087.88

14 fÄrGrIK bowl $000/ea Stoneware. Designer:

Maria Vinka. Ø16cm. Dark lilac 801.316.53

17

12

17

18

15

15 GURLI throw $000/ea 70% acrylic, 30%

polyester. W120×L180cm. 002.049.07

16 new IKEA PS 2012 bowl $000/ea Wood

Plastic Composite. Designer: Marcus Arvonen.

Ø39. H7cm. 802.060.40

17 SKOJIG work lamp $000/ea Safety

tested and tamper-proof to protect

little fingers. Steel and plastic. H40cm.

001.518.62

“I made this whiskey glass large, so

there’s plenty of room for ice cubes to

clink around, and facet cuts in the glass

sparkle when the light hits them.”

Designer: sarah fager

fOrsLa deep plate 000

$ 000/ea

15 fOrsLa deep plate $000/ea Variations in

the glaze give life and character to each bowl.

Stoneware. Designer: Ebba Strandmark.

Ø20cm. Lilac 201.966.09

16 fOrsLa serving plate $000/ea Variations in

the glaze give life and character to each bowl.

Stoneware. Ø35cm. Lilac 201.875.63

17 faBULÖs glass $000/ea Handmade; each

piece is unique. Glass. Designer: Gunnel Sahlin.

30cl. Lilac 001.869.51

19

new

13

frasera whiskey glass 000

$ 000/ea

16

18 fOrsLa bowl $000/ea Variations in the

glaze give life and character to each bowl.

Stoneware. Designer: Ebba Strandmark.

Ø13cm. Lilac 401.875.62

19 NÄrHeT red wine glass $000/ea Mouth

blown; each piece is unique. Glass. Designer:

Gunnel Sahlin. 28cl. 801.545.12 a perfectly

set table is a real tone setter. Get

inspired at the IKea store.

1

STYLE

Get rustic.

Grey-brown stain with an addition of brushed natural pine, faded

colours on metal, linen and natural fibres. That’s the quick recipe

for creating a style that’s rustic and easy living. Inspired by old

farms, factories, schools and hospitals where things were simple,

honest and highly functional.

04

01 HEKTAR pendant lamp $000 Gives a directed

light; good for lighting up for example

dining tables or bar tops. Polypropylene plastic

and steel. Ø47cm. 602.152.05

02 BRAVUR wall clock $000 Steel and glass.

Ø57cm. Black 600.989.75

03 BRÄCKE tealight holder $000/ea Dual

function; suitable for both tealight and candle

in cup. Glass and galvanised steel. H10cm.

101.673.39

CF: 12000-mcts03a

06

07

01

Go for an industrial-inspired

trolley with dozens of uses.

04 URSULA throw $000 100% cotton.

W120×L180cm. Bleached 302.006.96

05 IVAR cabinet $000 Untreated solid pine is a

durable natural material that can be painted,

oiled or stained according to preference.

W80×D50, H83cm. 700.337.66

CF: 12000-mcts03a TF: 12000-xx_000

05

02

06 RÅSKOG kitchen trolley $000 Steel.

Designer: Nike Karlsson. L35×W45, H78cm.

Turquoise 302.165.36

07 URSULA cushion cover $000 Ramie; highly

lustrous, hard-wearing fabric in a coarser

quality. L65×W65cm. Bleached 402.006.91

Express yourself. Find your style at the

IKEA store.

Speaking of styles, we’ve dedicated several pages of the catalog to show our range

of styles side by side. Whether you like traditional, modern, simple, bold, a little bit

more Scandinavian or a little bit less, with styles grouped and shown together, it’s

easier to find looks and products that speak to you.

Plus, throughout the catalog, look for the smartphone symbol. It leads to additions and

extended material that enhance the catalog experience with more ideas and inspiration.

Once you’ve found what you’re looking for (and maybe what you didn’t realize you

needed), we’ve made it easier to find more information on IKEA-USA.com, where you’ll

find even more tips, ideas and inspiration.

All these changes make it easier to be inspired by what you see in the catalog and bring

new life to your home!

03

Get relaxed.

Inspired by the Swedish coun

earth style gives a home com

and handcrafted accents this

welcoming feeling. A rustic a

heartwarming craftsmanship

11

08 LYRIK shade $000 Sh

diffused and decorative

is sold separately. Pow

100% cotton. Designe

Ø36cm. 501.959.72

09 SOCKERÄRT vase $0

as a jug. Enamelled st

Heimis. H22cm. White


BERTA RUTA fabric, PE315757

EMMIE BLOM

textile collection, PE323258

GÅSER rug, PE316064

THANK YOU,

TEXTILES

Whether we stop to think about it or

not, life would be rather cold and lonely

without textiles. That’s why this year

at IKEA and in the 2013 IKEA Catalog,

we’re celebrating textiles for making life

soft, snuggly, lively and personal.

From blankets and rugs to curtains and

towels, textiles are an easy, affordable,

attractive and quick way to bring new

life to your home. Refresh a sofa with

cushions or throws. Switch out curtains

instead of repainting a room. Change

doesn’t have to be big and difficult.

It can be as small and simple as

changing the sheets.

KAJSAMIA curtains, PE318986

MALIN textile collection, PE316314

IKEA STOCKHOLM throw, PE319447

EIVOR FÅGEL cushion, PE323295


PE316804

PE323219

PE317392

COME ON,

CREATIVITY

The 2013 IKEA Catalog goes well with

paint, scissors, glue, needle, thread and

an open mind. That’s because, this year,

we hope our ideas spark even more

inspiration for people to express them-

selves and their creativity at home.

Customizing REGOLIT lampshades,

embroidering DUKEN bed frames,

painting TARVA chests of drawers – the

catalog shows these and more ways to

get creative!

PE317964

PE315096

PE317394

PE316807


INVITING

DIGITAL IDEAS

TO PAPER PAGES

With this year’s catalog, we want to give you more. That’s why we’ve added

inspiring films and interactive features to delight, entertain and offer even more ideas

and insights for a better life at home. We love having a printed catalog that can be a

part of everyone’s homes all year long, but with today’s technology you get more:

• films with how to’s and behind-the-scenes clips

• image galleries with additional photos

• stories from product designers

• 3D and interactive views

To access the bonus material, you can download the app to smartphones/tablets or

see everything at IKEA-USA.com. If you’re using a smartphone or tablet, look for the

phone symbol throughout the catalog (as seen below) and scan the whole page.

SCAN THIS PAGE

TO UNLOCK

EXTRA

CONTENT


PE322654

BEHIND THE SCENES

Work on this year’s IKEA catalog began in September 2011 at IKEA Communications

(ICOM) in Älmhult, Sweden. Catalog production takes the teamwork and skill of

many employees from art directors to project leaders and carpenters. There will be

211 million copies of the 2013 catalog, at about 324 pages each. Distributed in

43 countries, the catalog will have 62 different versions.

Follow an IKEA crew on location as they film a photo shoot for the 2013

IKEA Catalog. Watch the film at IKEA-USA.com

8:00

1:00

Here’s what a typical day of working on the catalog looks like for an

ICOM creative:

8:00 Let’s start at the catalog wall, which shows each of its 324 pages and

where we are in the process with text and photos.

9:00 Check in with the 3D team, who create digital images using advanced

technology to make the impossible possible

10:00 While we’re on the same floor, let’s look closely at some of the catalog’s

photos to see if anything needs to be touched up.

11:00 Brainstorm with an interior designer. ICOM’s 33 interior designers come

from 13 countries and use insight from home visits and magazines

for inspiration.

12:00 Lunch! Meatballs, a salad or Thai takeaway?

1:00 It’s time to walk through the 8,800-square-foot studio to catch up with the

different product and room photos.

2:00 Meeting with a project leader. Most work days have these, don’t they?

2:45 Fika! Most of ICOM’s 285 employees take a coffee break in the cafe

(usually with something sweet to eat, too.)

3:15 Studio time again. This time we need a new vase that’s missing from a

room setting. Let’s look in the studio’s ‘mini store.’

4:00 Still in the studio. One room needs a prop. Will it be food? Plants?

An old camera? A snowman?

5:00 It’s time to go home, relax and rest for tomorrow. There’s still more to do!

Want to see for yourself? Contact your local PR department for information about

press visits to Älmhult.

9:00

3:15

10:00


ELEMENTS OF

SUSTAINABILITY

The IKEA catalog is something we know people keep at home – on

bookshelves, coffee tables and desks all year long. To make the 2013 IKEA

Catalog even more enjoyable, we’ve improved the paper quality and

increased the width. Still, with 50 paper and print suppliers in more than

19 countries, there were many complex challenges to address.

All paper fiber used in the 2013 IKEA Catalog is traceable back to the forests and will

be audited according to criteria set by the Forest Stewardship Council (FSC). As we

transition to a new format and paper type, we will set clear goals for ourselves and

our suppliers to further improve the sustainability elements of future IKEA catalogs,

including water use, paper sources and carbon emissions.

Want to know more about how we work to reduce the IKEA catalog’s environmental

impact? Please read the IKEA Sustainability Report on IKEA-USA.com

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