In the present society, women are more conscious about their personality and
demand for gorgeous intimate apparels has increased. They prefer wearing beautiful
lingerie as an expression of their sensuality. Twenty-five years before, women of UK
had only a handful of choices regarding lingerie's; either M&S cotton briefs, or cheap
intimate wears from Knickerbox, or a simple one with lace trims. Lingerie
was considered as a commodity or necessity. The feeling that
intimate wears are important came into the minds of British women
during the 90s, and the motive of fashion lingerie was nurtured.
Now, the average British woman is elegantly dressed and looks
confident than she was years before, due to the disposable
income she has acquired, and the wide range of choices
available in front of her.
The total worth of British lingerie market is
estimated to be around £2.48 billion during
the past year, which is a growth of 13%
compared with the figures of 2002. On an
average, one million bras are being sold in
the UK market; annually. Industry leaders are
of the opinion that UK lingerie market will
further grow to around £2.73 billion at the end
of 2008, exhibiting a growth of 16% as
compared with 2004, and reach £2.9 billion
by 2011. They further contemplate that the market
may be dampened by a slow down in consumer
spending on the high street and a relatively flat
period of price rises. Global market is being
manipulated by cheap overseas products, and this
will have an influence on the slow growing, stable
lingerie market in UK.
Manufacture of low cost apparels is being outsourced to the Far East, and intimate wears are no exception to
this. Hence, many manufacturers are finding it hard to maintain their margin as they are pressurized by the
retailers who intend to keep down their prices to sustain in the competitive retail distribution system. High street
now views intimate apparels as an integral fashion item, along with super markets, and clothing manufactures
promoting their products making it a fierce arena to operate. Some branded lingerie manufacturers are moving
into the retail scenario with the notion of launching their own stores during 2008. The next decade will witness
the performance of how well brands fare over in the UK intimate market.
Wearing designer lingerie is now gaining equal importance as wearing branded
shoes on our feet. The leading British chain stores Marks & Spencer contributed for
one third of the lingerie sales during the last year. There is a fascination among the
British women for expensive intimate wears, and many are ready to pay more for
lingerie than for clothes. Designer brands like Agent Provocateur and Stella MC
Cartney are having a good demand in the market. Till some time before it was
considered that every occasion requires appropriate attire, but this was not believed
to be essential for inner wears. But now, times have changed and there are
exclusive lingerie categories' to match every special occasion like bridal lingerie,
sporty, natural, elegant etc. Agent Provocateur's bridal ranges are designed in
creamy or white hue with elegancy and sexy style especially for that day which a
woman waits all her life. Fantasie in a UK brand that focuses' more on plus size
lingerie's. Intimate apparel sales in UK are more influenced by Fantasie. This brand
is at the forefront of stylish and modest lingerie.
Trends in intimate wears have been influenced by the developments in fabrics like stretch lace, blended fibres,
glow yarns, mesh etc. Women seek comfort, glamour, and a feminine charm in the current styles. Floral patterns
will be available in classic colors evoking the earthy, woody, and natural sentiments supplemented with delicate
laces exuding femininity.
Opaques, stockings, and sheer tights are becoming increasingly popular, particularly among younger women.
Colored opaque tights is one of the big trends coming up along with stockings and garters seen again on the
catwalks. Stockings are flying off the shelves, with lacy-topped ones being the biggest hit. This has also
motivated the high street retailers to adopt the trend. Opulent lingerie's with square necklines have influenced
the designers for this season. Grey will have a renaissance and will be in fad. This subtle, sophisticated shade
will be a sweet and flirty fashion. Feminine embroidered voile intimate apparels with lace frills will be seen in the
store racks. Delicate patterns of guipure lace sewn together by just a few threads will take the shopper to the
mysterious Baroque era.
Fashion over the past decade has changed with low rise jeans and similar type of apparels. Women require a
right type of lingerie in a right color, shape and fit which would support the garment. Lingerie, like lipstick has
become an item of self-indulgence. Along with regular manicure, and pedicure women now set aside a part of
their budget for shopping fashion lingerie. With more and more women spending enormous amount of money on
intimate wears, the UK market shows potential. Wearing luxurious intimate apparel boosts the confidence of the
woman that she is worth it.