The Eco-Innovation Challenge

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The Eco-Innovation Challenge

eco-innovation

observatory

10. Most important barriers are related to economic and financial factors, notably to the lack

of funding and the uncertain market demand. Thus, the European Union has a role to play

in fostering eco-innovation via intelligent regulation, economic incentives and smart funding

mechanisms.

The EIO believes that realising a resource-efficient Europe in the next decades is possible.

As a special feature of this report we offer a positive vision of life in the year 2100 and

illustrate how the implementation of eco-innovation technologies and products, as well as

changes in the socio-institutional context, can bring Europe onto a sustainable development

pathway.

Annual Report 2010

91

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