The Eco-Innovation Challenge

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The Eco-Innovation Challenge

1 | Introduction

eco-innovation

observatory

Are you curious about eco-innovation? Maybe you have heard the term, but are not

quite sure what it means for you--as a consumer, a business owner, a policy maker.

At the EIO we not only observe what types of eco-innovation are happening across

the EU, but also identify future opportunities. We believe that eco-innovation represents

a chance for companies to save costs and to expand to new markets, and

that implementation of resource-saving eco-innovations at the company level could

contribute to greater structural shifts towards sustainability in Europe.

This first annual report is meant to introduce how we conceptualise eco-innovation

and present our major findings, but it shall also go beyond that; we invite you, the

reader, to take part in a debate with us about innovation, sustainability, and where

the EU is and should be headed regarding both. It is a discussion that shall shape

our future work and we hope to instigate it by not only presenting the work we have

done so far, but also the key questions we will strive to answer with future analysis.

To trigger the discussion we present a positive vision of the future, and aim to explore

the eco-innovations that will drive this transition in our future work.

This report includes a glossary to discuss and distinguish terms. Hyperlinks throughout

the text enable you to navigate to and from this glossary. The report also includes

a select collection of good practice eco-innovation examples from the EIO website.

Chapter 1 takes a closer look at the definition of eco-innovation and the kinds of innovation

this includes and excludes (section 1.1). It focuses on why innovation that

improves resource efficiency is a major focus of our work, as well as of this report

(section 1.2), and how this relates to the major challenges for the future development

of Europe (section 1.3).

Annual Report 2010

We invite you, the

reader, to take part

in a debate with us

about innovation,

sustainability, and

where the EU is and

should be headed

regarding both.

1

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