The Eco-Innovation Challenge

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The Eco-Innovation Challenge

52

News coverage in

proportion to population

As regards generic

eco-innovation topics,

resource efficiency

has been the most

widely covered topic

in the context of

ecoinnovation.

14. Note that while the amount

of sources has increased, it does

not affect the analysis because

searches are done based on

current source base, and the

Meltwater news search machine

is able to index past articles as

well (personal communication,

Meltwater News)

1,6

1,4

1,2

1

0,8

0,6

0,4

0,2

0

Figure 5.1

Eco-innovation in the electronic media (keywords in English)

of the three continents: Europe, North America and Oceania

2006

2007

2008

Figure 5.1 reveals that eco-innovation has gained an increasing media presence since 2005 14

As regards generic eco-innovation topics, resource efficiency has been the most widely

covered topic in the context of eco-innovation (Figure 5.2). Interestingly, whereas ecoefficiency

and resource productivity appeared together widely, no results were found when

connecting material productivity and eco-innovation. This is a gap the EIO intends to fill. In

addition, only resource efficiency and material efficiency showed similar (and linear) growth

patterns. In the generic eco-innovation category keywords were found almost exclusively

from Europe and North America.

Figure 5.3 presents the amount of global news coverage of sectoral keywords combined with

eco-innovation. All the sectors demonstrated growth in the five year period, but particularly

energy and industry have shown fast growth in past three years. Since these two issues

have appeared increasingly in news particularly after 2008, it can be suggested that the

public discussion has been effected by the financial crisis, as well as the debate on climate

change issues.

Two queries for each of the sectors in Figure 5.3 have been run: the name of the sector in

connection with ‘eco-innovation’ and with ‘innovation’. A remarkable difference is observed

2009

2010

Europe North America Oceania

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