The Eco-Innovation Challenge

aquacircle.org

The Eco-Innovation Challenge

64

Figure 6.1

Eco-innovation drivers according to Eurobarometer 2011

Expected future increases in energy price

Current high energy price

Current high material price

Good business partners

Secure or increase existing market share

Access to existing subsidies and fiscal incentives

Technological and management capabilities within the enterprise

Increasing market demand for green products

Expected future material scarcity

Good access to information, knowledge and technology support services

According to CIS

2008 nearly every

fourth innovating firm

in the EU introduced

environmental

innovation in response

to existing regulations

or taxes.

Expected future regulations imposing new standards

Limited access to materials

Existing regulations, including standards

Collaboration with research institutes, agencies and universities

0 %

20 %

Very important Somewhat important Not important Not all important Not applicable DK/NA

CIS 2008 included a simpler typology of drivers and barriers; it focussed mainly on

regulatory and policy determinants and, to a lesser extent, on economic factors (i.e. just

on demand from consumers). According to CIS 2008 nearly every fourth (23%) innovating

firm in the EU introduced environmental innovation in response to existing regulations or

taxes on pollution (Figure 6.2). Seeking regulatory compliance was followed by complying

with voluntary codes or agreements for environmental good practice (20%), expected future

environmental regulations or taxes (18%) and current or expected market demand for

environmental innovations from the customers (16%). The least often indicated driving factor

was availability of government grants, subsidies or other financial incentives for environmental

innovation (8%).

Although the results from CIS and Eurobarometer are not directly comparable (e.g. slightly

40 %

60 %

80 %

1000 %

More magazines by this user
Similar magazines