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1 THE EVOLUTION OF THE RETAILING AND SERVICES ... - fauusp

1 THE EVOLUTION OF THE RETAILING AND SERVICES ... - fauusp

1 THE EVOLUTION OF THE RETAILING AND SERVICES ... -

THE EVOLUTION OF THE RETAILING AND SERVICES URBAN POLICIES: THE CASE OF SÃO PAULO CITY Heliana Comin Vargas Trabalho apresentado na : 2007 CHORD and ABN Conference. University of Wolverhampton. England.2007 ABSTRACT Having as an example the city of São Paulo, it is possible to observe changes in urban policies concerning retailing and services activities as a result of changes in the social and economic context. Although the control of the development of retailing and services activities never reached, here (in Brazil), the condition of being an urban policy itself, it is possible to find some concerns about them through a search in urban law and codes. São Paulo city, since 1554, has passed through different emphases over time, as a result of changes in the city's economic dynamics, as it went from being provincial capital to coffee trade metropolis, subsequently becoming the country largest industrial center, and today, it takes on the role of a city of services too with 10 millions people in the city and 18 millions in the great metropolitan area. Retailing, whose target is the end consumer, has closely followed the changes in the make up of the population and the urban land, both from the qualitative and quantitative point of view. For better understanding the evolution of urban policies concerning retailing and services activities and their results, in São Paulo city, it divide the city history in five periods with different approaches. The first one started considering the control over individual behavior (1822-1889) and the relationship between people, centered in measures which aimed fundamentally at ensuring the physical well-being of the town's inhabitants through control over standards of hygiene, morals and health safety. The second one period faces the control over foodstuffs distribution (1989-1929) throughout free fairs and public markets buildings, considering that São Paulo city reaching 240,000 inhabitants at the turn of the XIX century, and becoming the country's second largest city and assumes the condition of Coffee Metropolis. The third period is regarded to the control over retailing and services urban location (1929-1970) in order to diminish conflicts among the urban uses and problems of traffic congestion considering that, in 1950, the city’s population crept over the 2 million mark. Supermarkets and department stores and Shopping Arcades are the main representative buildings at that time. The fourth period is concerned about the decentralization process of retailing and 1

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