international modular executive mba - School of Business and ...

international modular executive mba - School of Business and ...




Are you looking for high quality academic education?

Are you searching for a flexible programme in which

study, work and private life can be well combined? Do

you wish to be able to determine the duration of your

study programme? In that case the International Modular

Executive MBA is the programme for you.

The International Modular Executive MBA is a flexible parttime

programme in which professionals and academics

are brought together to analyze, discuss and solve reallife

business problems, preferably from the own work


A small scale and interactive learning setting will enable

you to reflect on academic and applied knowledge, to

generate and co-create new insights and to experiment

with applying these in your own work environment.

As this is not always an easy task, your learning process is

supported by a personal development and skills trajectory.

This trajectory will offer you insights in your own behaviour

at work and in how you relate to other people in a leader

or follower position. It will also guide you in your efforts to

apply what you have learned.

Thus: the International Modular Executive MBA

programme broadens your perspective on the functioning

of organizations, on the competitive environment that

they operate in and on your own role in this context. It

does so in an innovative and personal manner in which

co-creation of insights and solutions is enticed, and the

transfer of reflection to concrete actions by means of

action learning is stimulated.

Target group

The International Modular Executive MBA is aimed

at professionals and (future) managers in companies,

government, and non-profit organizations. In general,

participants have acquired a specialist university degree

and would now like to further deepen and broaden their

knowledge of business administration.


The International Modular Executive MBA is a general

management programme with a minimum duration of

two years and the possibility to spread out the study load

over three years. The total study load of the programme

is approximately 1800 hours; 180 hours per module and

360 hours for the business consulting project. The entire

programme is conducted in the English language.

The strength of the International Modular Executive MBA

lies in its maximum flexibility, its interactive learning

methods, and its internationally recognized high quality.

Maximum flexibility

Four entry points per year

Flexible duration and study pace

Pay-per-module system

Active learning method

Small groups

Interactive co-creation of knowledge during class sessions

Realistic learning settings in which theory, practice and

skills are combined

Internationally recognized high quality

AACSB, EQUIS and AMBA accredited


The International Modular Executive MBA programme

consists of an introduction day, eight intensive

modules and a concluding business consulting project.

The introduction day is scheduled on the Friday preceding

your first module. Each module consists of three short

courses. One month before the start of a module, you will

receive the course materials to start preparing the module.

The modules are structured as interactive discussion

forums in which students, professors and practitioners

share their knowledge and expertise. Each course is

concluded with a short assignment in which you are asked

to link the acquired knowledge and insights to issues in

your own organization.

One module consists of six consecutive days, from Monday

up to and including Saturday. Class hours are from

Monday – Friday from 08.30 - 20.00 hours. On Saturday

the class hours are from 09.00 - 16.00 hours.

The eight modules each discuss a different theme:

Module ‘Understanding the Business

Organization Design

Organization design is a powerful management tool that

deals with the tasks and roles of individual employees

and groups of employees as well as with the processes in

which they participate. The aim of the course is to gain

knowledge and skills in the area of organization design,

in particular directed to the context of the broader

environment of the organization. Furthermore, the course

provides insights into the link between organization

design and organizational change.

Organizational Behaviour

This course explores different aspects of the behaviour of

people within organizations. It starts with analyzing what

drives behaviour of individuals and moves to understanding

the dynamics of group functioning. In doing so problems

from daily management practice are discussed. Specific

examples are questions on why some employees are more

motivated by money than others, why conflict in groups is

sometimes beneficial and sometimes not, or why people

resist implementing perfectly good decisions. Also the

context in terms of the informal organization is considered

and the role the leader and his/her leadership style.

Business Law

The course Business Law offers you an overview of classic

trade law, in which a contract of sale, money transfers and

transportation law are studied. Next e-commerce as well

as generating and controlling intellectual property rights

are considered. The specific subjects that will be discussed

are electronic payment, ICT contracts, distant sales and

the protection of personal data and data banks, internet

domains, and technology transfer bases on intellectual

property rights. The goals of the course are to enhance

your capability of estimating legal risks, and assist you in

assessing the challenges in the automated and increasingly

information based trade.

Module ‘Sustaining Competitive Advantage’

Strategic Management

The focus in this course is on the firm in its industry context,

how competitive conditions differ between firms in the same

markets, and how the behaviour of firms is constrained by

the actions of other firms. At the business level the issues

centre on the competitive conditions in different industry

segments, and the creation and sustainability of unique

competitive resources within the firm. At the corporate level,

the issues of diversification, acquisitions and divestments,

and the creation of shareholder value are paramount. Finally,

on the network level, the discussion centres on redefining

the boundaries of the firm by emphasizing the importance

of collaborative relationships and the virtual network of the

supplier and customer relationships of the firm.

Corporate Social Responsibility (CSR)

This course explores questions surrounding CSR.

It starts with questions on what CSR and sustainability

actually mean and subsequently moves into assessing the

importance and value of CSR. Next, the question of stakeholder

management is explored as well as the differences in

implementation of CSR between companies and the public

domain. Within government organizations, for example, the

question of accountability remains an interesting one. Cases

in which organizations are described that have experience

with CSR, serve as interesting benchmarks. Finally, a whole

new set of questions are triggered by examining how CSR

differs per country in an international environment.


This course focuses on the major decisions that marketing

managers face in their efforts to harmonise the organization’s

objectives, capabilities, and resources with marketplace

needs and opportunities. These include decisions on the

type of new products to develop, or the amount to invest in

advertising. Other relevant marketing questions are: ‘How

can we spot and choose the right market segments?’ ‘How

can we differentiate our offering from the competition?’

‘How can we acquire customers and keep them loyal?’

Module ‘Entrepreneurship and New Business



What is an entrepreneur? What makes an entrepreneur

successful? What factors are important in setting up

a business and what are the different phases in the growth

of a firm? Much evidence suggests that the increased

start-ups of smaller firms lead to increased employment,

radical innovations and economic growth. In this course

we pay special attention to innovation and knowledge

management in small and start-up companies, as well as

developing the students’ understanding of the importance

of networks, clusters and strategic alliances.

Technology and Innovation Management

The central subject of this course is how technological

innovations may be used as an important management

tool in the successful design and implementation of

corporate and business strategies. The scope of the course

is broad since technological innovations are related to

virtually all organizational functions. The course also

represents a valuable platform to integrate the generic

courses as it examines how innovation management fits

into the general company strategy.

Problem Solving and Creativity

In this course you will get familiar with analytical and

more creative approaches to problem-solving. Areas to

apply these skills are vast, but expertise in analytical and

creative problem solving can certainly help you to deal

more successfully with conflict, change and learning. In

addition, this course will make you familiar with different

sources of conflict and five generic conflict-handling

strategies. When we are involved in a conflict, we often

perceive it as unpleasant or stressful. This course will try

to shed more light on the opportunities for creativity and

growth that are present in many conflict situations.

Module ‘International Environment

of Business


This course on economics addresses how to analyze

international factors from an economic perspective and

examines which relations exist between the various

economies in the world. A core topic in this course

is the analysis of economic developments and the

economic environment as well as the translation of these

developments to the strategy of your firm.

International Management

This course provides students with a thorough

understanding of the (strategic) management issues

facing multinational firms. It examines the environmental

factors in foreign markets to which the firm has to

respond, the firm’s response in terms of strategies to

develop core competencies and global capabilities, and

the consequences of these strategies for the role of

management and organization, coordination, and control.

Intercultural Communication

In the global economy effective intercultural communication

is a must. Business success is built on understanding

and nurturing international and multicultural colleagues,

business relations and customers. This course provides the

necessary skills to succeed in the global market place; the

general do’s and don’ts of intercultural communication,

prevailing perceptions and attitudes of people, the role of

value differences and the influence of culture.

Module ‘Optimizing the supply

and demand chain’

Operations Management

In this course we direct our attention to the corporate

activities where the company actually adds value: the

primary process. The starting point of our analysis is the

organizations competitive strategy. Next, we will translate

the strategic goals to goals for supply chains, business, and

primary processes. Subsequently we will deal with three

topics within supply chain management with which these

goals can be achieved. First, we have quality management,

which aims at improving the execution of the processes.

Second, we deal with the topic of planning and control

of the processes. Finally, we discuss the possibilities that

current technologies offer to achieve improvements.

Information Management and Control

The main theme in this course is the relationship between

information technology (IT) and control. This relationship

may be investigated from an IT-viewpoint, considering

the control and audit of information systems (which is a

key issue in IT-control), but also from a business point of

view, considering the enabling role of IT for organizational

control. The discussion comprises of a wide variety of

control and information management concepts, including

enterprise resource planning, supply chain management,

enterprise application integration, change management,

and knowledge management.

Supply Chain Management

The objective of the course is to develop the ability to apply

supply chain management strategies to operations and

logistics issues as part of an all-encompassing vision. This

will be accomplished by providing state-of-the-art models,

concepts, and solution methods that are important for

the design, control, operation, and management of supply

chain systems. Topics covered include: supply chain

management, procurement and outsourcing; impact of

various factors on effective supply chain management,

such as e-business, supply contracts, and pricing and

revenue management strategies.

Module ‘Corporate Finance and Accounting’

Corporate Governance

The field of corporate governance entails the corporate

and the societal force field, but also the ethical component

which is becoming more and more important. The

recent scandals at for example Ahold, Parmalat, Enron

and WorldCom, and in particular the doubts about the

independence of accountants, analysts and supervisors, but

also the discussion on management compensation, have

largely contributed to this. In that view, this course also

pays attention to the recent legislation in the United States,

mainly the Sarbanes-Oxley Act, and the developments in

the Netherlands (Code Tabaksblat and legislation).

Management Accounting

Accounting is the process of identifying, measuring and

communicating the economic information about an entity

so that users of this information can make informed

decisions. Traditionally, there are two accounting subjects

that are discussed in literature: Financial Accounting, aimed

at providing information for external decision-making and

accountability, and Management Accounting, aimed at

providing information for internal decision-making and

accountability. The subjects for discussion in this course

also include international standards such as marginal

analyses and cost price calculations.

Financial Management

The objective of this course is to provide a thorough

understanding of the financial decisions that have to

be made in a corporation. These financial decisions

centre around the investment and financing activities of

the company. The specific learning goals include (1) to

understand how investment decisions are made, (2) how

financing decisions are made, (3) how investment decisions

affect financing decisions and vice versa, and (4) what role

markets play in particular regarding their influence on the

firm’s cost of finance.

Module ‘Strategic Change Management’

Innovation and Strategic Change

The course Innovation and Strategic Change deals with

the organisational forces of exploration vs. exploitation

and internal vs. external focus. The growing importance

of managing innovation and change as a process and the

strategic context in which this innovation and change

processes take place is another important subject in this

course. At the same time best practices of successful

innovations and changes will be discussed.

Personal Development and Leadership

A crucial skill in the current business context is the ability

to effectively deal with other people. This is also reflected

in the popularity of terms as transformational leadership,

conflict management, coaching and team building.

This training deals with themes in the area of personal

development and leadership that will assist participants

in acquiring this important skill.

Organizational Change

In response to the increasing competition, technological

advancement, and the need to improve results, companies

are confronted with many changes in structures and

procedures of the work. The most important learning

goals of this course are to experience the difficulties of

intervention design and application, gaining insights in

the paradoxal demands of change in organizations, and

composing ideas on how to deal with this.

International Module India or South Africa

The international module is designed to present the

international business environment in a practical way.

Participants learn about the specific characteristics that

differentiate the business environment in that particular

region and gain insights in doing business and living in a

foreign environment. The module consists of an interesting

mix of company visits, interactive lectures at a local

university, network opportunities with the local business

community, and socio-cultural projects.

The international module is an obligatory part of the

International Modular Executive MBA curriculum.

Participants have the option to select for an international

module in India or an international module in South Africa.

Doing Business in India

In recent years India has gone through rapid economic

growth and is the most important growth market in the

world after China. With approximately 1,1 billion residents

of which most speak English, India exhibits an average

growth percentage of 5% per year. As such India belongs

to the fastest growing economies in the world. The Indian

IT industry is nowadays one of the largest in the world.

Yet there is also visible poverty in India and the contrast

between rich and poor is enormous. A fancy office building

or luxury villa next to a slump area is unfortunately not a

rare sight. Due to the visible poverty, many visitors who

visit India for the first time, receive a true culture shock.

Companies that engage in doing business in India often

lack a complete picture of the scale of the Indian industry.

The purpose of this module is to gain insight in all these

different aspects that define India’s uniqueness.

Doing Business in South Africa

South Africa is a country of large contrast. On the one hand

there is a lot of wealth for a small, mainly white, group of

people. On the other hand, there is poverty for the mainly

black population. The scenery shows areas with large and

luxurious houses next to townships where corrugated iron

is the main building material. In the past the gold mines

defined South Africa. Nowadays, agriculture and tourism

are the main industry. In this international module on doing

business in South Africa, emphasis is given to experiencing

the large contrasts in this country, acquiring knowledge

about the demographical, political and economic situation

in South Africa, and delivering a knowledge contribution

by working on a socio-cultural project for a township.

Business Consulting Project

The business consulting project concludes the programme.

The objective of this project is to integrate academic

knowledge, practitioners’ expertise and your own

experience in analyzing a research question within your

own organization. This entails:

Making a selection from the academic theories and

concepts to analyze the chosen research question;

Initiating new innovative ways of problem solving

with respect to the research question;

Monitoring your own role in the research and problem

solving process;

Ensuring an effective implementation of your suggested

solutions by effective use of your consulting skills.

Next to submitting the written project, the project also

needs to be presented and defended in front of a jury of

academics and business people.

Leadership development trajectory

This trajectory is an integral part of the curriculum.

The objective of the trajectory is to develop a broader insight

into management and leadership skills and capabilities.

This is done by means of a personal development trajectory

in which each participant is assigned a personal coach, is

linked to a fellow-student in a buddy coaching system, and

actively participates in mutual learning groups, interactive

workshops and trainings.

The leadership development trajectory is one of the

main elements that differentiate the MBA programmes

of Universiteit Maastricht Business School from its

competition. The trajectory guarantees enhanced selfinsight

and improved management and leadership skills.

Teaching faculty

The teaching faculty consists of a mix of academics and

practitioners with expertise derived from companies,

the public domain or consulting/coaching firms.

The academics are connected to Maastricht University or

are visiting professors from other renowned universities.


After successful completion of the MBA programme,

you will receive the university MBA degree and are you

entitled to call yourself an MBA graduate. The quality

of the programmes of Universiteit Maastricht Business

School are guaranteed by the AACSB (,

EQUIS ( and AMBA (


Start dates, location and costs

Start dates:

February, May, September and November


Universiteit Maastricht Business School,

Tongersestraat 49, Maastricht, the Netherlands


€ 3.500 per module and € 1.500 for the business

consulting project

These costs include books, study materials, lunches,

snack breaks and dinners, travel and accommodation for

the international module.

Admission requirements

In order to be admitted to the International Modular

Executive MBA programme, the following admission

requirements apply:

Bachelor degree

Five years of relevant work experience

GMAT score

Proof of English proficiency


The Graduate Management Admission Test (GMAT) is

a computer adaptive admission test in English. The GMAT

is used to diagnose the competencies including areas

of improvement of potential candidates in analytical

abilities, verbal skills, and quantitative understanding.

More information on the GMAT can be found on

To prepare for the GMAT, the Universiteit Maastricht

Business School offers free GMAT Workshops where you

receive a detailed information package on and preparatory

material for the GMAT. For further information and

registration, visit

More information

For more information on the programme, the admission

procedure, upcoming information sessions, or the

possibilities of arranging a personal interview, please

contact the MBA Office:

Universiteit Maastricht Business School

P.O. Box 616

6200 MD Maastricht

The Netherlands


T +31 (0) 43 388 4939

F +31 (0) 43 388 4970


Universiteit Maastricht Business School

Faculty of Economics and Business Administration

P.O. Box 616

6200 MD Maastricht

The Netherlands

T +31 (0) 43 388 4939

F +31 (0) 43 388 4970

Universiteit Maastricht Business School is the

academic business school of Universiteit Maastricht.

Universiteit Maastricht Business School - UMBS - is

the executive branch of the Triple Crown accredited

Faculty of Economics and Business Administration.

This background guarantees a strong academic base

in an international environment with corresponding

international network.

More magazines by this user
Similar magazines