2011 EVENT PROSPECTUS - International Franchise Association

2011 EVENT PROSPECTUS
Align with the International Franchise Association,
and reach the $2.3 trillion franchise market.
2011 IFA Annual Convention
Keynote Speakers
Mitt Romney and Steve Forbes
February 13-16, 2011
MGM Grand Hotel
Las Vegas, NV

1
Dear Colleagues,
The franchise industry leads other business sectors in economic impact in the
U.S. and—as we see growing numbers of entrepreneurs opting for the franchise
business model around the world—its power to spur unprecedented global growth
is becoming more evident every day.
To foster this development, for 50 years, the International Franchise Association
has been the mobilizing force in bringing franchise business leaders together to
protect, enhance and promote franchising. As the IFA has grown over the past
half century, so has our expertise in creating informational products and executing
educational seminars to keep franchise professionals informed of the latest issues
impacting the industry, and the emerging trends that members need to know about
to succeed.
Today, the IFA offers the most prestigious suite of programs and products available to the
industry, along with multiple opportunities for IFA member and supplier companies to showcase
their respective organizations and their commitment to franchising. As you will see in the
following pages, we offer numerous ways to connect with the leaders and decision-makers
within the franchise community.
Having dedicated my career to advocacy, media relations, marketing and fundraising within the
business community, I fully understand the importance of communicating the right messages to
the right audiences at the right times. At IFA, we will continue to work hard to ensure that our
members and sponsors receive the return on investment that they expect and deserve.
If your goal is to deliver your company’s message to the franchising community while gaining a
measurable return on that investment, then you have come to the right place.
Thank you for your ongoing support of the IFA. We look forward to working with you and your
team to further your company’s strategic objectives.
Sincerely,
Stephen J. Caldeira
President and CEO
International Franchise Association

2011 IFA EVENT PROSPECTUS AT-A-GLANCE
EvEnt Location and datEs PortfoLio oPtions
Annual Convention February 13-16, Begin at $2,500 and
Las Vegas, NV range to $50,000
Franchise Development April 14 Range from $2,500 to $5,000
Seminar Denver, CO
Legal Roundtable Series April 15 Range from $2,500 to $5,000
Denver, CO
ALL OPTIONS HAVE BEEN RESERVED
Legal Symposium May 15-17 Range from $2,500 to $10,000
Washington, DC
Summer Board & Forum June 5-8 Range from $5,000 to $20,000
Meeting Coeur d’Alene, ID
Public Affairs Conference September 12-14 Range from $5,000 to $30,000
Washington, DC
Franchise Development September 22 Range from $2,500 to $5,000
Seminar Minneapolis, MN
Legal Roundtable Series September 23 Range from $2,500 to $5,000
Minneapolis, MN (CONTINENTAL BREAKFAST OPTION HAS BEEN RESERVED)
Franchise Development November 2-3 Range from $4,000 to $7,500
Super Session Los Angeles, CA
Legal Roundtable Series November 3 Range from $2,500 to $5,000
Los Angeles, CA
Executive Leadership November 16-18 Available at $25,000
& Multi-Unit Operators Miami, FL
Conference
Other options to consider include periodic Health Care Webinars (starting at $1,000,) and a
bi-annual International Symposium, with portfolio options ranging from $5,000 to $10,000.
How Can You Learn More?
For complete information on IFA events and to select the opportunities that help you best achieve your
company’s strategic goals, please review the following pages, and contact Debra Moss, Vice President, Operations
at 202 662-0772 or dmoss@franchise.org with any questions.
www.franchise.org l 202 628-8000 l info@franchise.org
2

900,000
franchised businesses
in the U.S.
provide 21 million
jobs
and contribute
$2.3 trillion
in economic output.
3
“The ifa is the strongest and fastest link to
franchisors everywhere. mUrgent knows
that the ifa sponsorship opportunities
helped create our brand in the franchise
community. like a true partner,
the ifa opened doors and showed us true
value in real time.”
Boris Bugarski, President & cEo,
mUrgent
INTRODUCTION
www.franchise.org l 202 628-8000 l info@franchise.org
The mission of The inTernaTional franchise associaTion is
To proTecT, enhance and promoTe franchising.
As part of that mission, the IFA’s 2011 event prospectus offers the latest in
franchise education and best practices, as well as professional development and
networking opportunities. Connecting your company with an IFA event offers
the possibility of achieving dual goals: visible demonstration of your commitment
to the franchise industry and maximum exposure to franchising’s leaders and
decision-makers.
Franchising is a financial powerhouse,
and leads other business sectors in economic impact in the U.S. The IFA’s
Educational Foundation’s research shows that over 900,000 franchised
businesses provide 21 million jobs and contribute $2.3 trillion to the U.S. private
sector economy. In both challenging and flourishing economic times, you cannot
afford to miss the opportunity to build and sustain brand awareness with this key
segment of the business population.
Since 1960, the IFA has helped members adapt to an ever-changing
business environment by providing premier advocacy and education
programs designed to strengthen the franchise business model.
IFA is the only organization that represents all segments of
the franchising industry with over 1,100 franchisor members
operating in the U.S. and around the globe, 550 Supplier Forum
members, and more than 11,000 single-unit and multi-unit
franchisee members.
As we continue our journey into the next halfcentury,
join us through a strategic partnership.
Invest in a 2011 IFA event to build strong and profitable
relationships within the franchising industry.

DESIGN A CUSTOM PORTFOLIO
Every company’s strategic objectives are unique. We will be pleased to work with you to customize a package that
maximizes your value, puts you in front of the audience you need to reach, and helps you achieve the goals you have set
to position your business for growth. We will work within your unique budget and time frame to customize a 2011 or multiyear
package that can include event alignment opportunities, membership in the IFA, advertising in our publications and on
franchise.org, exhibit space and more.
Please let us know if you would like to discuss a customized package by contacting
Debra Moss at 202/662-0772 or dmoss@franchise.org.
WHAT BENEFITS WILL YOU RECEIVE WHEN YOU INVEST IN AN IFA EVENT?
Making the decision to align with IFA begins a long-term partnership to achieve mutual
goals: to support IFA’s mission to protect, enhance and promote franchising
and contribute to top-notch programming, while also realizing business growth
and enhancing brand awareness.
“We get great visibility and
We continually review and adjust our programming and events to ensure
exposure from our sponsorship of a
number of events with the international
that we meet members’ needs and deliver the return on investment our
franchise association. ifa is the premier
partners expect and deserve. Aligning with an IFA event means your
advocate for the nation’s franchised
brand will be highlighted through such vehicles as:
businesses, and your support enables
ifa to be a more effective advocate for
your business interests.”
• Pre-marketing brochures, e-mails, final attendee programs, event
signage, general session slide presentations, in Franchising World
magazine, on the IFA Web site (www.franchise.org).
In addition, your support affords you opportunities to realize:
• Complimentary program registrations;
• Distribution of your own promotional material at events and in attendee registration
kits; and
• Recognition during general sessions.
stephen Joyce, President & cEo,
choice Hotels international
These benefits are just samples of what can be offered as part of the IFA portfolio. Please call us so we can begin to
customize a package to meet your company’s goals.
www.franchise.org l 202 628-8000 l info@franchise.org
4

2011 EVENT PROSPECTUS
as ifa embarks on its next 50 years, where in our journey would you like to be?
Align With Key Decision-Makers in the Franchise Community...
annual convention
february 13-16, MGM Grand, Las vegas, nv
Reach top-level franchise
executives across a variety of
industries and system sizes.
IFA’s Annual Convention is the premier educational
and networking event in franchising. Over 2,600
members of the franchising community participate,
including hundreds of CEOs, Presidents, COOs,
EVPs & Franchise Development executives.
The IFA Convention provides you with numerous
opportunities to promote your products and services
to a target audience comprised of many of the key
decision-makers in leading franchise companies.
In addition, the Taste of Franchising will take
place during the evening of Sunday, February 13.
One of franchising’s favorite events, it is
well-known for showcasing franchisor members’
branded food, drink and dessert products so
attendees can enjoy time to build personal and
business relationships while sampling the many
delights offered only by the franchise
community. This is a great, fun way to give
your brand exposure to thousands of
potential customers.
portfolio options range from $2,500
to $50,000
5
www.franchise.org l 202 628-8000 l info@franchise.org
2010 IFA Annual Convention Franchisor Attendance By Industry
Fitness/Recreation
4%
Senior Care/Health
Services
4%
Retail/Travel
4%
Home Improvement
5%
Personal Products
& Services
5%
Automotive
6%
Real Estate/
Construction
Services
3%
Educational/
Children’s Services
6%
Beverages
3%
Lodging
1%
Residential &
Commercial Cleaning
7%
Business/
Franchise
Services
10%
Food
31%
Other*
11%
*The “Other” category consists
of companies within the following
business sectors:
advertising/direct mail, commercial
lighting, computer/electronics/
internet services, employment
services, environmental services,
franchise consultants, insurance,
publications, security systems,
sign products and services and
tools/hardware.
IFA 2009 Chairwoman Dina Dwyer-Owens, CFE,
The Dwyer Group, passes the gavel to incoming
2010 IFA Chairman Kenneth D. Walker, CFE,
Driven Brands, Inc. at the 2010 IFA Convention.

Align With Key Franchise and Legal Professionals...
Legal roundtable series
april 15, denver, co SOLD OUT
september 23, Minneapolis, Mn
november 3, Los angeles, ca
One-day Legal Roundtables featuring topical information relating to franchise legal developments and their
impact on the operations of a franchised business are scheduled for spring and fall 2011. Leading franchise
law practitioners direct thoughtful discussions that allow ample time for attendees to share challenges and best
practices relating to the overall legal theme being presented.
portfolio options range from $2,500 to $5,000
Legal symposium
May 15-17, JW Marriott, Washington, dc
Franchise law experts must understand their client’s business and
business objectives, the legal pressure points and the impact that
various decisions will have on the franchisor, franchisees, and the
franchise brand and system overall. The IFA Legal Symposium blends
both franchise law and business issues into one complete program
that attracts approximately 500 people to Washington, DC each
year. This program addresses the latest franchise law developments
and features knowledgeable franchise law practitioners, franchise
executives, and state regulators.
portfolio options range from $2,500 to $10,000
(CONTINENTAL BREAKFAST OPTION HAS BEEN RESERVED)
“franchise law firms and other suppliers
must invest in building their brand and
relationships with franchisors. our varied
sponsorships and advertising placements
with the international franchise association
have enabled faegre & Benson to become
a recognized and reputable force in
franchising. our association with ifa has
been critical to our success.”
Brian schnell, cfE, Partner,
faegre & Benson LLP
www.franchise.org l 202 628-8000 l info@franchise.org 6

Align With Association Leaders...
ifa summer Board & forum Meeting
June 5-8, the coeur d’alene Golf & spa resort,
coeur d’alene, id
The IFA 2011 Summer Board of Directors’ meeting with the
Franchisee Forum and Supplier Forum will take place June 5-8 at
The Coeur d’Alene Golf & Spa Resort in beautiful Coeur d’Alene,
Idaho. The 100+ attendees represent the highest ranks in the
association’s leadership. Interact with and highlight your brand in
front of many of the key decision-makers in franchising.
portfolio options range from $5,000 to $20,000
Align With International Franchise
Executives...
international symposium
currently offered on a bi-annual basis; 2012 dates, location tBd
International expansion is an important component to many franchise company’s development programs. Our
7
International Symposium is designed specifically for those with an interest in expanding their franchise business
internationally as well as for those who have already brought their system to other regions of the world. Over the
course of our program, attendees participate in workshop and general session discussions that give them a better
understanding of the various international legal, financial, and cultural challenges they will likely face in establishing
and operating their business on a global scale. We also offer roundtable discussions and networking opportunities
giving attendees ample chance to receive feedback and share ideas with other executives from a variety of global
franchise companies. The Symposium attracts approximately 100 attendees and we partner with an international
franchise association in the region where the program will take place to ensure we offer a program that meets the needs
of franchise companies all over the world.
portfolio options range from $5,000 to $10,000
www.franchise.org l 202 628-8000 l info@franchise.org
“over the 40-plus years that gray plant mooty
has been involved in franchising, we have
come to recognize that the ifa is the first place
people go to with questions about franchising.
it truly is the standard bearer for franchising.
since we, too, believe so strongly in franchising,
we want to be as closely associated with the
ifa as possible. What better way to grow that
relationship than by supporting the ifa in the
many great things it does for franchising. each
time we sponsor an ifa program, we realize a
tremendous return on that investment.”
John fitzgerald, cfE, Principal,
Gray Plant Mooty

Sen. Mary Landrieu (D-La.), center, addresses
Louisiana Delegation during the 2010 Public
Affairs Conference.
From left, IFA Chairman Ken Walker, IFA First Vice Chairman and FranPAC Chairman Jack Earle (McDonald’s
franchisee), Senate Minority Leader Mitch McConnell (R-Ky.), IFA Board Member
Peter Popovich (Pepsico Vice President, Industry Relations), IFA Pres. & CEO Stephen J. Caldeira and IFA Board
Member Scott Haner (YUM! Brands Director, Franchise Recruiting) during the 2010 Public Affairs Conference.
Align With Key Franchise Executives and
Washington Decision-Makers...
Public affairs conference
(and ifa fall Leadership Meetings)
september 12-14, JW Marriott, Washington, dc
The Public Affairs Conference is our annual Capitol-Hill-based advocacy
program that brings together approximately 500 franchisors, franchisees
and suppliers to Washington for important visits with their Members of
Congress. This conference not only raises the visibility of franchising
among key decision-makers and media influencers in Washington, it unites
our industry as we educate lawmakers about public policy issues that are
of vital importance to the continued success of franchising. An alliance with
our Public Affairs Conference allows you to show your support of IFA’s most
important strategic priority, government relations and public policy.
portfolio options range from $5,000 to $30,000
Health care Webinar series
The IFA Government Relations and Public Policy department has developed an ongoing series of informative webinars
to assist franchised businesses in understanding the complex and constantly evolving new health care law. These
webinars play host to approximately 150 franchisors, franchisees and supplier members who want to stay in the loop on
how this law is being developed and how it will impact employee benefits and business operations beginning in 2012.
portfolio options begin at $1,000
Sen. Mark Warner (D-Va.) addresses IFA Virginia
Delegation during the 2010 Public Affairs Conference.
“it’s been our great pleasure to sponsor
a variety of ifa events over the years.
We believe in and fully support the ifa
and its efforts to protect, enhance and
promote franchising. We have always
found our investment in ifa sponsorship
to be a real value for our business, as it
positively positions our brand to other
ifa member companies, our franchisees
and employees.”
stuart Mathis, President,
MBE, a UPs company
www.franchise.org l 202 628-8000 l info@franchise.org 8

Align With C-Level Franchise
Executives and Multi-Unit Operators...
ifa Executive Leadership &
Multi-Unit operators conference
november 16-18, the fairmont turnberry isle, Miami, fL
The Executive Leadership & Multi-Unit Operators Conference is an
invitation-only event designed specifically for top-level franchise executives
and multi-unit operators to network and share ideas about the common
challenges they face running a business. Limited to one hundred CEOs,
Presidents, Chairmen and COOs representing a diverse group of industries and
sizes, attendees benefit from an open forum exchange of ideas, best practices and
perspectives. The 2011 meeting will also feature content specific to the needs of multiunit,
multi-brand franchisees—one of the fastest growing segments of the franchise industry.
Programming includes noted visionaries, political pundits, economic experts and business strategists.
9
portfolio options are available at $25,000
“The 2010 ifa
executive leadership conference
was one of the most informative and
strategic conferences i have ever attended
over the decades…and that includes several
other industries with which i have been
at the helm or serving on the board.”
tony Gioia
chairman, cEo
togo’s Holdings, LLc
www.franchise.org l +1 202 628-8000 l info@franchise.org
“The ifa executive
leadership conference
is certainly the best c-level program in the
franchising community, and arguably, in business.
frances frei from the harvard Business school
was phenomenal—one of the top five speakers i
have heard in my career. her presentation was
dynamic and thought-provoking, bringing highlevel
theories into practical tips that are easy-tounderstand
and implement. her presentation was
game-changing for me.”
shelly sun, cfE, cEo
and co-founder,
Brightstar franchising, LLc
IFA 2011 Board Member-Elect Susan Black-Beth, CFE, Super Wash, Inc.,
confers with 2010 Executive Leadership Conference guest speaker
Frances Frei, Harvard Business School.

Align With Franchise Development
Executives...
franchise development seminars
april 14, denver, co
september 22, Minneapolis, Mn
portfolio options range from $2,500 to $5,000
franchise development super session
november 2-3, Los angeles, ca
A two-day Franchise Development Super Session in Los Angeles
will be held just before the West Coast Franchise Expo.
This program attracts approximately 100 participants from a
wide variety of franchise businesses. Focused on best practices
for strengthening and growing a franchise brand, development
experts will reveal the latest techniques and strategies for
generating leads, attracting qualified candidates, and closing the
sale.
portfolio options range from $4,000 to $7,500
“The dwyer group is a proud
sponsor of the international franchise
association because we know that
together we are stronger. That has
been our experience for 30 years at
The dwyer group within our family of
franchise brands across the U.s. and
around the world. and that has been
the experience for 50 years at the ifa.”
dina dwyer-owens, cfE, cEo,
the dwyer Group
One-day Franchise Development Seminars focusing on best practices
for building a franchise brand will be held in 2011. Franchise development
experts will share their proven strategies for attracting qualified candidates with
the approximately 40-50 attendees at each session. A top-level franchisor executive
also joins the group in each location to share their company’s unique story of success.
“i value the sponsors of ifa programs and events
and look to them first when our company needs
products and services to help us manage our
business. We at focus Brands are very active
in the ifa at all levels of the organization, so
when we can meet new contacts at ifa programs
and events, it helps us keep abreast of the many
options available to us.”
steve romaniello, cfE,
Managing director,
roark capital Group & chairman,
focUs Brands
www.franchise.org l 202 628-8000 l info@franchise.org
10

2010 IFA Annual Convention
Keynote Speaker
President George W. Bush
2010 IFA Annual Convention
Keynote Speaker
Julia Stewart
Chairman & CEO, DineEquity
2009 IFA Annual Convention
Keynote Speaker
President Bill Clinton
inTernaTional franchise associaTion
1501 K street, nW, suite 350
Washington, dc 20005 Usa
main number: 202 628-8000
fax number: 202 628-0812
www.franchise.org
2008 IFA Annual Convention
Keynote Speaker
Gen. Colin Powell