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chip.de

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Media Data 2012

The Guide for the Digital Generation


CHIP Xonio Online GmbH

Special interest publisher of computer,

communications and digital lifestyle media.

CHIP Online reaches 13.08 million users per month*

The Guide for the Digital Generation

*AGOF internet facts 2012-02, single month


CHIP Online - the guide for the digital generation

CHIP Online is THE German language buying

guide for computer, communication and

home entertainment in the internet

Extensive tech news section

Over 20 million downloads per month

Solutions for small and medium-sized business

Price comparison featuring over 60 retailers

More than 2.0 m. community members

Christian Riedel

Chief Product Officer

Source: AGOF internet facts 2012-02, single month


CHIP Test Centre

Consumers rely on CHIP test results

21 employees (engineers and computer specialists)

More than 1,500 products tested per year

lab equipment worth more than EUR 1 million

One of the best known IT test centres in Germany


CHIP Online Test & Purchase Advice

Independent advice for prospective buyers


Online Reach: CHIP Online on rank 7 of German Websites

With 13.08 million unique users,

CHIP Online is on rank 7 of

German websites.

Rank Website % Reach in m.

1 T-Online 49,0 24,68 Portal

2 eBay.de 46,3 23,29 Market & Service

3 WEB.DE 31,5 15,85 Portal

4 gutefrage.net 30,9 15,54 Market & Service

5

Yahoo! Deutschland

28,0 14,08 Portal

6 Bild.de 26,8 13,51 Publisher-Site

7

26,0 13,08 Publisher-Site

8

Chip Online

computerbild.de 24,9 12,55 Publisher-Site

9 GMX 24,3 12,23 Portal

10 SPIEGEL ONLINE 21,5 10,83 Publisher-Site

11 RTL.de 20,8 10,47 TV-Site

12 FOCUS Online 20,0 10,08 Publisher-Site

13 DasTelefonbuch.de 18,6 9,37 Market & Service

14 MSN 18,2 9,18 Portal

15 chefkoch.de 17,9 8,99 Market & Service

16 MyVideo 17,6 8,87 Video Portal

17 wetter.com 17,5 8,8 Market & Service

18 meinestadt.de 16,7 8,41 Market & Service

19 DasÖrtliche 15,9 8,01 Market & Service

20 WELT.de 15,8 7,97 Publisher-Site

Target Group: online users within the last three months (50.34 million.)

Source: AGOF internet facts 2012-02, single month


CHIP Online user demographic profile

Index 100 =

total population: age 14 and above

Gender

male

female

Age

14 – 19

20 – 29

30 – 39

40 - 49

50 - 59

60 years and older

Household net income

Up to 1,000 EUR

1,000 – 2,000 EUR

2.000 – 3.000 EUR

3,000 EUR and more

(13.08 m.)

Affinity

Index

64% 132

36% 70

15% 202

28% 202

19% 133

20% 102

11% 70

7% 25

16% 104

27% 82

24% 96

33% 123

82%


Source: AGOF internet facts 2012-02, single month, Target Group: CHIP Online users


Online Reach of Main German Tech Websites

Target Group: online users within the last three months (50.34 million)

Source: AGOF internet facts 2012-02, single month

Reach in million


Visitors to Main German Tech Websites

Visits in m.

Source: IVW 04/12

Computerbild.de

Heise.de

PCWelt.de

ZDNet.de

CHIP Online 57 m.

Computerbild.de 41 m.

Heise.de 23 m.

PC-Welt.de 9 m.

ZDNet.de 2 m.


CHIP Online users and online shopping

Online purchases within the last 12 months

20+ times

10-19 times

5-9 times

Planned online purchases

I'll buy online

more often

15%

18%

23%

52%

Affinity Affinitäts-Index Index (=100 (100 basic = Gesamtbevölkerung)

population)

0 100 200 300

146

184

195

252

Source: ACTA 2011

Target group: CHIP Online users per month (5.80 million)


CHIP Online users are trendsetters and multipliers

Affinity-Index (100 = universe)

0 100 200 300 400

Technical Avantgarde*

36%

316

351

Experts or ambitious and adept advanced learners

41%

Source: ACTA 2011

*rin terms of competence and affinity


CHIP Online users are the first to buy new products

Index 100 = universe

Adopting-Model for Consumer Electronics

(TV/Video/Audio/Photo)

Innovators

Early Adopter

Early Majority

Late Majority

Stragglers

(Index: 263)

(Index: 189)

(Index: 136)

(Index: 42)

(Index: 26)

Total:

84 %

Source: TdW 2011 III

Target Group: Used Site: CHIP.de (4.44 m)


CHIP Online users buy, create markets and

make recommendations

Prospective Buyers

Search for information to buy

computer hardware and software,

telecommunication or home

entertainment products

Innovators & Early Adopters

Open markets for new products

and own many technical products

Multipliers

Advanced and experienced IT

users who recommend products

and services to friends and family


CHIP Online users are open to advertising

Affinity-Index 100 = all adults

0 100 200

16%

18%

19%

204

189

178

CHIP Online user´s and attitudes on advertising

I agree with the following statement:

Sometimes advertising is very good

I sometimes consciously look at advertising

Advertisements have made me aware of new products or

attractive offers

Target group: used site in the last 14 days: CHIP Online (1.20 million)

Source: CN 11.0


Advertising opportunities

Classic UAB display formats

Daily exclusives on CHIP Online Homepage

Promotions

Editorial features

Ad Specials (microsite or advertorials)

Trade fair features (CeBIT, Games Convention, IFA, Photokina)

CHIP Online „Christmas wish list“

Retailers on CHIP Xonio price comparison

Competitions and sweepstakes

Plus much more


Basic 2011 / 2012 Media Rates

Ad Format Size CPM (in Euro €)

Minimum booking volume: € 2,500 net payable

Environment ROS

Super Banner 728 x 90 40 35

Skyscraper 160 x 600 40 35

Medium Rectangle 300 x 250 60 55

Flash Layer 400 x 400 80 75

Flash Layer und UAP-Format on request 90 85

Wallpaper light (Tandem Ad) UAP-formats 70 65

Wallpaper

728 x 90 + 160 x 600 +

background colour

80 75

Billboard 800 x 250 80 75

PushDown Ad 728 x 90/300 90 85

Interstitial 800 x 600 80

Video Ad (up to 20 sec) Pre Roll 85

Banderole Ad 770 x 250 90 85

Halfpage Ad 300 x 600 80 75

Videointerstitial up to 30sec + 800 x 600 85

Mobile (m.chip.de)

Mobile Content Ad diverse 50 40

Mobile Ticker Ad 300 x 50 40 30

Mobile Interstitial 300 x 328 90

Additional charges expandable formats

Streaming (TFAG) 10 EUR

mouseover expandable 20 EUR

pre-expandable 20 EUR

CHIP Xonio Online GmbH discounts are

based on ad volume within a calendar

year 1

Gross Turnover

(Euro)

Discount

€ 10,000 or more 2.5%

€ 25,000 or more 5%

€ 50,000 or more 7,5%

€ 100,000 or more 10%

€ 150,000 or more 15%

€ 250,000 or more 20%

€ 500,000 or more 25%

1 Discount structure valid as of 01. Jan 2012


Individual solutions for each advertiser

Branding

Image

Product launch

Response

Sales

etc.

Aims

Target Group

Client

Briefing

Budget

We offer:

Consultancy

Individual proposals

Personal meetings


Contact

Stefan Schenkyr

Director Sales

CHIP Xonio Online GmbH

Poccistraße 11

80336 Munich

Germany

Tel.: (+49) 89 / 746 42-462

sschenkyr@CHIP.de

Lucian Bitai

Digital Distribution and International Sales Manager

CHIP Xonio Online GmbH

Poccistraße 11

80336 Munich

Germany

Tel.: (+49) 89 / 746 42-277

LBitai@CHIP.de

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