Mortgage Acquisition Case Study - Fractal Analytics
Mortgage Acquisition Case Study - Fractal Analytics
Mortgage Acquisition Case Study - Fractal Analytics
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Global Partner For <strong>Analytics</strong><br />
<strong>Fractal</strong> <strong>Analytics</strong><br />
<strong>Mortgage</strong> <strong>Acquisition</strong><br />
<strong>Case</strong> <strong>Study</strong>
<strong>Case</strong> <strong>Study</strong><br />
The Challenge<br />
<strong>Fractal</strong>’s Response Model Enable Superior<br />
Targeting for <strong>Mortgage</strong> <strong>Acquisition</strong><br />
• A mortgage acquisition company runs regular telemarketing and direct mail campaigns to acquire<br />
customers<br />
• Typical, response rates are low on these campaigns and sometimes can be as little at 15-20 basis points<br />
• The mortgage company wanted a customer acquisition model that could segment and rank order customers<br />
by their propensity to respond to the offer<br />
The Solution & Results<br />
• <strong>Fractal</strong> built response models using Credit Bureau data from Transunion, and past campaign response<br />
information<br />
• Our models were able to capture as much 72% of the responders in just 50% of the population through the<br />
response models<br />
• The mortgage company can use this model for<br />
• Superior list acquisition<br />
• Smarter targeting strategy<br />
• Better resource allocation based on response propensity of the prospect<br />
<strong>Fractal</strong> : Global Partner For <strong>Analytics</strong>
Out of Sample Test Results Show a Strong Lift; As Much as 72% of<br />
Responders were Captured in 50% of the Population<br />
Cumulative % of Responders<br />
<strong>Fractal</strong> : Global Partner For <strong>Analytics</strong><br />
Impact of Response Model<br />
100%<br />
95%<br />
90%<br />
85%<br />
80%<br />
75%<br />
70%<br />
65%<br />
60%<br />
55%<br />
50%<br />
45%<br />
40%<br />
35%<br />
30%<br />
25%<br />
20%<br />
15%<br />
10%<br />
5%<br />
0%<br />
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%<br />
Population
Contact Us<br />
India<br />
<strong>Fractal</strong> <strong>Analytics</strong> Ltd<br />
6th Floor, Olympia,<br />
Hiranandani Business Park,<br />
Powai, Mumbai – 400 076<br />
Tel: + 91 22 5504 2444<br />
Fax: + 91 22 5504 2446<br />
Pranay Agrawal<br />
Vice President & Head Operations, North America<br />
Email: pranay@fractalanalytics.com<br />
Cell (USA): + 1 916 316 5482<br />
Cell (India): + 91 98213 35650<br />
fractalanalytics.com<br />
United States<br />
<strong>Fractal</strong> <strong>Analytics</strong> Inc<br />
Plaza 5 Harborside Financial Center<br />
Suite 2500<br />
Jersey City 07311<br />
New Jersey<br />
Tel: +1 201 633 8728<br />
+1 201 839 0248 / 0348<br />
Fax: +1 201 484 7201<br />
<strong>Fractal</strong> : Global Partner For <strong>Analytics</strong><br />
Singapore<br />
<strong>Fractal</strong> Private Ltd<br />
1 Shenton Way, # 19-04<br />
Singapore 068803.<br />
Tel: +6562225101<br />
Fax: +6562225102