OUR INNOVATIVE MEDIA
ADVERTISING SOLUTIONS —THE INNOVATIVE APPROACH
REPUBLIC MEDIA UNDERSTANDS YOUR GOALS AND YOUR NEED FOR CREATIVE
marketing solutions that effectively drive results for your business. In this
special section, we address your needs and showcase customized, strategic
solutions that are proven to be a smash in the marketplace. We’ll show you
the power print has to help you create profitable relationships with your
customers, and how Republic Media can make you look like a superhero.
The Arizona Republic • azcentral.com • La Voz • TV y Más • Republic Mercado • Ahwatukee Republic • Chandler Republic
Gilbert Republic • Glendale Republic • Mesa Republic • Northeast Phoenix Republic • Northwest Valley Republic • Peoria
Republic • Phoenix Republic • Scottsdale Republic • Southwest Valley Republic • Surprise Republic • Tempe Republic • Republic Direct
az magazine • AZ Society • Exclusive Estates • apartments.com • careerbuilder.com • cars.com • The Auto Shopper • buyer’s edge
Republic Classified • Republic Real Estate • The Shopper • Republic Custom Publishing • Arizona Business Gazette
POWER OF COLOR
PAGE 2 • 2008 • republicmediasolutions.com
Republic Media is an innovative, multi-platform media company that HELPS YOU navigate the
advertising world and meet your goals using a fresh approach and products such as The Arizona
Republic. Engaging readers with CREDIBLE, IN-DEPTH INFORMATION, the newspaper is one
of more than 40 Republic Media products ranging from online to print to direct mail.
Our portfolio of PROVEN MEDIA SOLUTIONS runs the gamut from the most commonly used
advertising to inventive new ways to reach consumers and create profitable relationships with
your customers. We provide you with a customized, comprehensive marketing strategy that
gets results and innovative methods to deliver your message to the RIGHT AUDIENCES in the
most effective way. We make media work for your business.
ARIZONA REPUBLIC 44” CONVERSION
1 Col = 1.563”
2 Col = 3.250”
3 Col = 4.938”
4 Col = 6.625”
5 Col = 8.313”
6 Col = 10”
13 Col = 21” DT
Full Page Ad Size:
10” x 21.5”
Double Truck Size:
21” x 21.5”
In today’s economy, we know you are looking for effective, targeted marketing solutions that drive
results for your business and we can help you find them. We would like to take this opportunity to
thank you for your business and update you on an upcoming product improvement.
Several focus groups have recently told us consumers prefer a newspaper which is easier to handle and
more portable—and The Arizona Republic is listening. WE WILL CONVERT TO A NEW WIDTH
STARTING ON MONDAY, SEPTEMBER 29, 2008. Over the last six months, we have reviewed our
design and content and will launch several new compelling enhancements along with the conversion.
They were developed with our clients and our readers in mind, and will result in more effective
advertising solutions for you. Some of the enhancements include:
• Re-engineering section covers
including the front page with improved navigation.
• Improving the readability of all small type
like stocks, listings and agate.
• Increasing the size of comics and puzzles
• Revamping the weather page
so more Valley cities are represented.
• Turning A2 from a catch-all of briefs and snippets
into a focused page with news
reflecting our readers’ greatest interests.
• Redesigning the Community Republics
to allow for more easy-to-scan stories.
SIZES/SPECS [ retail and classified broadsheets ]
10 x 10.5
10 x 21.5
21 x 21.5
1 Col = .950”
2 Col = 1.956”
3 Col = 2.961”
4 Col = 3.967”
5 Col = 4.972”
6 Col = 5.978”
7 Col = 6.983”
8 Col = 7.989”
9 Col = 8.994”
10 Col = 10”
20 Col = 21” DT
Full Page Ad Size:
10” x 21.5”
Double Truck Size:
21” x 21.5”
10 x 21.5
HOW DOES THIS CHANGE
AFFECT MY ADVERTISING?
While the column widths are
changing, they are changing
proportionally so that ads
will maintain their current
page dominance. A 1/4 page
is a 1/4 page. Column
widths will be affected for
all sections of the newspaper
including ROP, Classified and
Community Republics. The
new column widths have
been included on pages 2
and 3 of this special section.
WHAT ABOUT CLASSIFIED
ADS? WILL THEY BE HARD
It was a priority to not only
maintain the overall
readability of the classified
products, but to even
improve it with left justification
of in-column ads and
new headers and indexes.
DOES THIS CHANGE
AFFECT THE SIZE OF THE
PREPRINTS I SUPPLY YOU?
No, preprints will stay at our
WITH YOUR PAGE SIZE
CHANGING, DO I HAVE TO
DO ANYTHING DIFFERENT
WITH MY ADS?
If your ads are produced
by us, there’s no need to
worry. We’ll do everything
for you. This includes ads
that are currently running,
as well as ads that have run
before that you might want
to pick-up and run again.
However, if you prefer to
submit new materials
for an ad that is currently
running, please use the
10 x 10.5
21 x 21.5
REPUBLICMEDIASOLUTIONS.COM showcases our commitment to creating
effective, high-impact advertising. Our Web site provides our clients with:
• A complete list of products including specific product
information, reader profiles and reach.
• Comprehensive market research searchable by topics such
as population, housing and jobs.
• Detailed targeting capabilities to find your ideal customer.
• Demographic and geographical profiles.
• Consumer and media trends.
• Special sections calendar.
• Deadlines and rates.
• Links for placing ads and accessing e-tearsheets.
• Testimonials and case studies.
• Monthly e-newsletter archive.
• Creative solutions and strategic ways you can market your
business—in print and online.
CREATIVE SOLUTIONS GROUP
Our Creative Solutions Group (CSG) offers research and analytics,
ad-concepting and development, campaign strategy, event promotions/ideas
and fulfillment, and custom research studies. This team is dedicated to
creating compelling advertising based on your needs. They use their unique
ability to test ad recall—print and/or online—and also interpret the data to
PROVIDE STRATEGIC RECOMMENDATIONS on ads, campaigns, placement
and messaging. In order to measure ad effectiveness, CSG provides:
• A comparison of results against standards—locally and
• Strategic recommendations on brand positioning,
ad design and messaging.
• Analysis of different ads in campaign and effectiveness.
• Analysis of different ad units (inserts, color, size).
SIZES/SPECS [ retail modular compact zones ]
RETAIL MODULAR COMPACT ZONES
1/16 sq = 2.406” x 2.414”
1/8 hztl = 4.938” x 2.414”
1/8 vrt = 2.406” x 4.938”
1/4 = 4.938” x 4.938”
1/2 hztl = 10” x 4.938”
1/2 vrt = 4.938” x 10”
Full Page Ad Size:
10” x 10”
Double Truck Size:
21” x 10”
2.406 x 2.414
10 x 4.938
4.938 x 2.414
4.938 x 10
2.406 x 4.938
10 x 10
republicmediasolutions.com • 2008 • PAGE 3
4.938 x 4.938
21 x 10
PAGE 4 • 2008 • republicmediasolutions.com
Adscapes are CREATIVELY SHAPED, STRATEGICALLY PLACED ADS that offer outstanding
visibility. Ranging in size and page position, you can choose from a variety of adscapes to
best suit your needs. In addition to sizes on the right, you can also work with your account
executive to create a custom adscape.
STEP 1: 2 col (3.250”) x 4” tall
STEP 2: 2 col x 8” tall
STEP 3: 2 col x 12” tall
AD A: 3 col (4.938”) x 10.75” tall
AD B: 3 col (4.938”) x 10.75” tall
FIRST THREE STEPS are same
STEP 4: 2 col (3.250”) x 12” tall
STEP 5: 2 col x 8” tall
STEP 6: 2 col x 4” tall
A: 2 col (3.250”) x 21.5”
B: 2 col x 21.5”
C: 4” deep strip at bottom,
between A & B columns
A: 1 col (1.563”) x 21.5”
B: 1 col x 21.5”
A: 13 col (21”) x 4” tall
B: 2.5 col (4.25”) x 17.5” tall
Examples above are only a sample of available adscape sizes. Some adscapes require prior approval and limited placement
options. Please contact your account executive for more information.
republicmediasolutions.com • 2008 • PAGE 5
A: 2 col (3.250”) x 21.5” tall
B: 6 col (10”) x 4” tall
6 col (10”) x 10.75” tall
PAGE 6 • 2008 • republicmediasolutions.com
3 COL X 5.5”
3 COL X 10.5”
POPULAR AD SIZES
In addition to new,
creative solutions such as
adscapes, we continue to
offer popular ad sizes.
A DESIGNER’S GUIDE TO HIGH QUALITY,
SUCCESSFUL NEWSPAPER REPRODUCTION
This chart shows a selection of colors from the American Newspaper Publishers Association's (ANPA) Ad-Litho color guide.
It represents The Arizona Republic’s primary color reference for building spot colors from a mix of the four process colors.
Please use these colors when creating ads that contain ANPA spot colors.
Please restrict your Pantone spot colors to
the following when creating Super Flyers.
NOTE: These color swatches are printed for
reference only using the process color
breakdown for each PMS color. They are
not intended to reflect an exact PMS match
of the color you may use in your flyer.
2008 • republicmediasolutions.com
Rules that are six points or thinner, as well as small type, should be built using one color only.
Small type is defined as:
• Sans-serif type 7 points or smaller.
• Serif type 12 points or smaller.
• Fine-serif type, such as Bodoni, 14 points or smaller.
When reproducing text as a screen percentage of a solid color, avoid type styles with serifs or with a
fine to medium weight. Generally, text screened at 80% or more will reproduce as a solid. Consider
the effect on legibility before attempting to screen type as a light screen tint.
REVERSED RULES & TYPE
Type smaller than 12 points should not be reversed on a four-color background and type smaller
than 10 points should not be reversed on a single-color background. Serif type and fine-serif type
should not be reversed at sizes smaller than 12 points and, even in cases of larger type, testing
should be done to verify whether the process can reproduce the serifs. For contrast and readability,
reversed type should not be positioned within screened areas containing less than a 70% screen
of any one, two, three or four colors. Type should not be reversed on a yellow or other
TRANSFERRING ART TO REPUBLIC MEDIA
The AdDrop Internet service is an FTP transfer service offered free of charge to Republic Media
clients. It delivers your content directly to the sales person or ad coordinator responsible for your
account. If you are submitting content for the first time and do not know the team code, please
contact one of the people on the right for access information to our AdDrop Internet transfer service,
or use the team code interface on the AdDrop site.
Arrangements must be made with The Associated Press 24 hours prior to your first transmission.
They can be reached a 1-800-823-7363. The Arizona Republic’s Ad Send code is AZPHP. Please
use one of the transfer methods above. The Arizona Republic does not accept ads delivered via email
through the Internet.
We recommend you use one of the following Browsers when transferring content to
our AdDrop system:
From Mac OS X: From Windows XP:
Safari 2.0 / Firefox 2.0 / Camino 1.5 Firefox 2.0 / Internet Explorer 7
In addition to this we also accept AP Adsends, or Fast Channel.
Log on to republicmediasolutions.com/addrop
for the complete issue of Power of Color
This portion intentionally left blank.
CORRECT! 100% BLACK
Use 100% black. Do not use a CMYK black mix.
CMYK BLACK MIX = PRINTS OUT OF REGISTER
Advertising Receptionist contact:
Classified and Retail Artist Supervisor contact:
Steve Escobedo (602) 444-8492
La Voz Contacts:
Production Manager (602) 444-3831
Sales Support Manager (602) 444-3934
STRATEGIC AD PLACEMENT
Contextual ads are
strategically placed based
on the content of the page
making them highly
relevant and seen by
in your products.
Seafood ad featured
next to seafood recipe.
Showcase your ad
on the front page of The
NASCAR ad featured
next to NASCAR story
in the Sports section.
republicmediasolutions.com • 2008 • PAGE 7
positions are available
Get high visibility on
The Arizona Republic's
PAGE 8 • 2008 • republicmediasolutions.com
Online advertising is one of the most powerful and cost-effective tools to drive
traffic to your business. From display and rich media advertising to e-mail
marketing, our complete range of creative solutions includes more than just
normal Web banners. We provide an assortment of online services all with a
desire to create great marketing and unique solutions that drive results. Online
advertising creates brand awareness, message association and purchase intent,
giving you more for your advertising dollar.
[out & about videos]
These videos are in-depth tours
of your business that give
people a closer look at
everything you have to offer.
Prominent placement with Web
banners and links throughout
azcentral.com drives traffic to
your video. We can even create
the script and video for you
using your images.
Republic Magazines encompass a variety of full color, glossy
publications designed to reach your target audience,
including the most affluent audiences in the lifestyle and
ADDITIONAL CREATIVE SOLUTIONS
Republic Media offers an array of PRINT AND ONLINE products
in addition to newspaper advertising to MEET YOUR NEEDS.
The newspaper can be delivered in bags
you can utilize to advertise your
message, making it the first thing
readers see when they reach for
Republic Custom Publishing (RCP) allows you to target
specific audiences using a compelling editorial format that
engages readers. Providing customized publications based
on client goals, RCP creates everything from standard or
compact newspaper sections to glossy magazines and large
double gatefold products.
OTHER REPUBLIC MEDIA PRODUCTS
Custom ads can be created in a
stick-it format that are placed on
the front of various sections
of the paper.
Target your best customers by geography and/or
demographics. With an extensive database consisting of
more than 1.7 million households in Maricopa County, the
targeting options are endless.