2&3 4&5 6&7 8 - Republic Media

republicmediasolutions.com

2&3 4&5 6&7 8 - Republic Media

2&3

OUR INNOVATIVE MEDIA

44” CONVERSION

REPUBLICMEDIASOLUTIONS.COM

SIZES/SPECS

ONQUER

CREATIVE

ADVERTISING SOLUTIONS —THE INNOVATIVE APPROACH

REPUBLIC MEDIA UNDERSTANDS YOUR GOALS AND YOUR NEED FOR CREATIVE

marketing solutions that effectively drive results for your business. In this

special section, we address your needs and showcase customized, strategic

solutions that are proven to be a smash in the marketplace. We’ll show you

the power print has to help you create profitable relationships with your

customers, and how Republic Media can make you look like a superhero.

republicmediasolutions.com

The Arizona Republic • azcentral.com • La Voz • TV y Más • Republic Mercado • Ahwatukee Republic • Chandler Republic

Gilbert Republic • Glendale Republic • Mesa Republic • Northeast Phoenix Republic • Northwest Valley Republic • Peoria

Republic • Phoenix Republic • Scottsdale Republic • Southwest Valley Republic • Surprise Republic • Tempe RepublicRepublic Direct

az magazine • AZ Society • Exclusive Estates • apartments.com • careerbuilder.com • cars.com • The Auto Shopper • buyer’s edge

Republic Classified • Republic Real Estate • The Shopper • Republic Custom Publishing • Arizona Business Gazette

4&5

ADSCAPES

6&7

POPULAR ADS

STRATEGIC AD

PLACEMENT

8

ADDITIONAL

CREATIVE SOLUTIONS

+

REPUBLIC MEDIA’S

POWER OF COLOR

PULL-OUT


PAGE 2 • 2008 • republicmediasolutions.com

OURINNOVATIVEMEDIA

Republic Media is an innovative, multi-platform media company that HELPS YOU navigate the

advertising world and meet your goals using a fresh approach and products such as The Arizona

Republic. Engaging readers with CREDIBLE, IN-DEPTH INFORMATION, the newspaper is one

of more than 40 Republic Media products ranging from online to print to direct mail.

Our portfolio of PROVEN MEDIA SOLUTIONS runs the gamut from the most commonly used

advertising to inventive new ways to reach consumers and create profitable relationships with

your customers. We provide you with a customized, comprehensive marketing strategy that

gets results and innovative methods to deliver your message to the RIGHT AUDIENCES in the

most effective way. We make media work for your business.

ARIZONA REPUBLIC 44” CONVERSION

RETAIL BROADSHEET

1 Col = 1.563”

2 Col = 3.250”

3 Col = 4.938”

4 Col = 6.625”

5 Col = 8.313”

6 Col = 10”

13 Col = 21” DT

Full Page Ad Size:

10” x 21.5”

Double Truck Size:

21” x 21.5”

In today’s economy, we know you are looking for effective, targeted marketing solutions that drive

results for your business and we can help you find them. We would like to take this opportunity to

thank you for your business and update you on an upcoming product improvement.

Several focus groups have recently told us consumers prefer a newspaper which is easier to handle and

more portable—and The Arizona Republic is listening. WE WILL CONVERT TO A NEW WIDTH

STARTING ON MONDAY, SEPTEMBER 29, 2008. Over the last six months, we have reviewed our

design and content and will launch several new compelling enhancements along with the conversion.

They were developed with our clients and our readers in mind, and will result in more effective

advertising solutions for you. Some of the enhancements include:

• Re-engineering section covers

including the front page with improved navigation.

• Improving the readability of all small type

like stocks, listings and agate.

• Increasing the size of comics and puzzles

• Revamping the weather page

so more Valley cities are represented.

• Turning A2 from a catch-all of briefs and snippets

into a focused page with news

reflecting our readers’ greatest interests.

• Redesigning the Community Republics

to allow for more easy-to-scan stories.

SIZES/SPECS [ retail and classified broadsheets ]

1/8

(3 col)

4.938 x

5.5

1/2 hztl

(6 col)

10 x 10.5

1/6

(2 col)

3.25 x

10.5

1/2 vrt

(3 col)

4.938 x

21.5

1/4

(3 col)

4.938 x

10.5

Full Page

(6 col)

10 x 21.5

1/3

(2 col)

3.25 x

21.5

Double Truck

(13 col)

21 x 21.5

CLASSIFIED

BROADSHEET

1 Col = .950”

2 Col = 1.956”

3 Col = 2.961”

4 Col = 3.967”

5 Col = 4.972”

6 Col = 5.978”

7 Col = 6.983”

8 Col = 7.989”

9 Col = 8.994”

10 Col = 10”

20 Col = 21” DT

Full Page Ad Size:

10” x 21.5”

Double Truck Size:

21” x 21.5”

1/4

(5 col)

4.972 x

10.5

Full Page

(10 col)

10 x 21.5

Q&A

HOW DOES THIS CHANGE

AFFECT MY ADVERTISING?

While the column widths are

changing, they are changing

proportionally so that ads

will maintain their current

page dominance. A 1/4 page

is a 1/4 page. Column

widths will be affected for

all sections of the newspaper

including ROP, Classified and

Community Republics. The

new column widths have

been included on pages 2

and 3 of this special section.

WHAT ABOUT CLASSIFIED

ADS? WILL THEY BE HARD

TO READ?

It was a priority to not only

maintain the overall

readability of the classified

products, but to even

improve it with left justification

of in-column ads and

new headers and indexes.

DOES THIS CHANGE

AFFECT THE SIZE OF THE

PREPRINTS I SUPPLY YOU?

No, preprints will stay at our

current specifications.

WITH YOUR PAGE SIZE

CHANGING, DO I HAVE TO

DO ANYTHING DIFFERENT

WITH MY ADS?

If your ads are produced

by us, there’s no need to

worry. We’ll do everything

for you. This includes ads

that are currently running,

as well as ads that have run

before that you might want

to pick-up and run again.

However, if you prefer to

submit new materials

for an ad that is currently

running, please use the

new dimensions.

1/2 hztl

(10 col)

10 x 10.5

Double Truck

1/2 vrt

(5 col)

4.972 x

21.5

(20 col)

21 x 21.5


REPUBLICMEDIASOLUTIONS.COM

REPUBLICMEDIASOLUTIONS.COM showcases our commitment to creating

effective, high-impact advertising. Our Web site provides our clients with:

• A complete list of products including specific product

information, reader profiles and reach.

• Comprehensive market research searchable by topics such

as population, housing and jobs.

• Detailed targeting capabilities to find your ideal customer.

• Demographic and geographical profiles.

• Consumer and media trends.

• Special sections calendar.

• Deadlines and rates.

• Links for placing ads and accessing e-tearsheets.

• Testimonials and case studies.

• Monthly e-newsletter archive.

• Creative solutions and strategic ways you can market your

business—in print and online.

CREATIVE SOLUTIONS GROUP

Our Creative Solutions Group (CSG) offers research and analytics,

ad-concepting and development, campaign strategy, event promotions/ideas

and fulfillment, and custom research studies. This team is dedicated to

creating compelling advertising based on your needs. They use their unique

ability to test ad recall—print and/or online—and also interpret the data to

PROVIDE STRATEGIC RECOMMENDATIONS on ads, campaigns, placement

and messaging. In order to measure ad effectiveness, CSG provides:

• A comparison of results against standards—locally and

nationally.

• Strategic recommendations on brand positioning,

ad design and messaging.

• Analysis of different ads in campaign and effectiveness.

• Analysis of different ad units (inserts, color, size).

SIZES/SPECS [ retail modular compact zones ]

RETAIL MODULAR COMPACT ZONES

1/16 sq = 2.406” x 2.414”

1/8 hztl = 4.938” x 2.414”

1/8 vrt = 2.406” x 4.938”

1/4 = 4.938” x 4.938”

1/2 hztl = 10” x 4.938”

1/2 vrt = 4.938” x 10”

Full Page Ad Size:

10” x 10”

Double Truck Size:

21” x 10”

1/16

(1 col)

2.406 x 2.414

1/2 hztl

(4 col)

10 x 4.938

1/8 hztl

(2 col)

4.938 x 2.414

1/2 vrt

(2 col)

4.938 x 10

1/8 vrt

(1 col)

2.406 x 4.938

Full Page

(4 col)

10 x 10

republicmediasolutions.com • 2008 • PAGE 3

CONQUER

CREATIVE

1/4

(2 col)

4.938 x 4.938

Double Truck

(8 col)

21 x 10


PAGE 4 • 2008 • republicmediasolutions.com

EXAMPLES:

CONQUER

CREATIVE

Stairstep

ADSCAPES

Adscapes are CREATIVELY SHAPED, STRATEGICALLY PLACED ADS that offer outstanding

visibility. Ranging in size and page position, you can choose from a variety of adscapes to

best suit your needs. In addition to sizes on the right, you can also work with your account

executive to create a custom adscape.

Checkerboard

Fireplace

Mantle

Adscape Sizes

1

2

3

STAIRSTEP

STEP 1: 2 col (3.250”) x 4” tall

STEP 2: 2 col x 8” tall

STEP 3: 2 col x 12” tall

B

A

CHECKERBOARD

AD A: 3 col (4.938”) x 10.75” tall

AD B: 3 col (4.938”) x 10.75” tall

3 4

2 5

1 6

STAIRSTEP PYRAMID

FIRST THREE STEPS are same

as STAIRSTEP

STEP 4: 2 col (3.250”) x 12” tall

STEP 5: 2 col x 8” tall

STEP 6: 2 col x 4” tall

A B

C

U-SHAPED

DOUBLE TRUCK

A: 2 col (3.250”) x 21.5”

B: 2 col x 21.5”

C: 4” deep strip at bottom,

between A & B columns

A B

BOOKENDS

A: 1 col (1.563”) x 21.5”

B: 1 col x 21.5”

A

T-SHAPE

A: 13 col (21”) x 4” tall

B: 2.5 col (4.25”) x 17.5” tall

Examples above are only a sample of available adscape sizes. Some adscapes require prior approval and limited placement

options. Please contact your account executive for more information.

L-SHAPE

B

republicmediasolutions.com • 2008 • PAGE 5

A

B

L-SHAPE

A: 2 col (3.250”) x 21.5” tall

B: 6 col (10”) x 4” tall

CORNER

6 col (10”) x 10.75” tall


PAGE 6 • 2008 • republicmediasolutions.com

CONQUER

CREATIVE

1/8

ad size

3 COL X 5.5”

1/4

ad size

3 COL X 10.5”

POPULAR AD SIZES

In addition to new,

creative solutions such as

adscapes, we continue to

offer popular ad sizes.


A DESIGNER’S GUIDE TO HIGH QUALITY,

SUCCESSFUL NEWSPAPER REPRODUCTION

POWER

OF

COLOR

This chart shows a selection of colors from the American Newspaper Publishers Association's (ANPA) Ad-Litho color guide.

It represents The Arizona Republic’s primary color reference for building spot colors from a mix of the four process colors.

Please use these colors when creating ads that contain ANPA spot colors.

Please restrict your Pantone spot colors to

the following when creating Super Flyers.

NOTE: These color swatches are printed for

reference only using the process color

breakdown for each PMS color. They are

not intended to reflect an exact PMS match

of the color you may use in your flyer.

republicmediasolutions.com/addrop etransfer


2008 • republicmediasolutions.com

TYPE GUIDELINES

POWER OF

COLOR

Rules that are six points or thinner, as well as small type, should be built using one color only.

Small type is defined as:

• Sans-serif type 7 points or smaller.

• Serif type 12 points or smaller.

• Fine-serif type, such as Bodoni, 14 points or smaller.

SCREENED TYPE

When reproducing text as a screen percentage of a solid color, avoid type styles with serifs or with a

fine to medium weight. Generally, text screened at 80% or more will reproduce as a solid. Consider

the effect on legibility before attempting to screen type as a light screen tint.

REVERSED RULES & TYPE

Type smaller than 12 points should not be reversed on a four-color background and type smaller

than 10 points should not be reversed on a single-color background. Serif type and fine-serif type

should not be reversed at sizes smaller than 12 points and, even in cases of larger type, testing

should be done to verify whether the process can reproduce the serifs. For contrast and readability,

reversed type should not be positioned within screened areas containing less than a 70% screen

of any one, two, three or four colors. Type should not be reversed on a yellow or other

light-colored background.

TRANSFERRING ART TO REPUBLIC MEDIA

The AdDrop Internet service is an FTP transfer service offered free of charge to Republic Media

clients. It delivers your content directly to the sales person or ad coordinator responsible for your

account. If you are submitting content for the first time and do not know the team code, please

contact one of the people on the right for access information to our AdDrop Internet transfer service,

or use the team code interface on the AdDrop site.

Arrangements must be made with The Associated Press 24 hours prior to your first transmission.

They can be reached a 1-800-823-7363. The Arizona Republic’s Ad Send code is AZPHP. Please

use one of the transfer methods above. The Arizona Republic does not accept ads delivered via email

through the Internet.

We recommend you use one of the following Browsers when transferring content to

our AdDrop system:

From Mac OS X: From Windows XP:

Safari 2.0 / Firefox 2.0 / Camino 1.5 Firefox 2.0 / Internet Explorer 7

In addition to this we also accept AP Adsends, or Fast Channel.

Log on to republicmediasolutions.com/addrop

for the complete issue of Power of Color

This portion intentionally left blank.

CORRECT! 100% BLACK

Use 100% black. Do not use a CMYK black mix.

INCORRECT!

CMYK BLACK MIX = PRINTS OUT OF REGISTER

Advertising Receptionist contact:

(602) 444-8440

Classified and Retail Artist Supervisor contact:

Steve Escobedo (602) 444-8492

e-mail: steve.escobedo@pni.com

La Voz Contacts:

Jaime Verdugo

Production Manager (602) 444-3831

e-mail: jaime.verdugo@lavozpublishing.com

Barbara Morales

Sales Support Manager (602) 444-3934

e-mail: barbaramorales@lavozpublishing.com


STRATEGIC AD PLACEMENT

Contextual ads are

strategically placed based

on the content of the page

making them highly

relevant and seen by

readers interested

in your products.

Seafood ad featured

next to seafood recipe.

Showcase your ad

on the front page of The

Arizona Republic.

NASCAR ad featured

next to NASCAR story

in the Sports section.

republicmediasolutions.com • 2008 • PAGE 7

CONQUER

CREATIVE

Premium ad

positions are available

in strategically

fixed positions.

Get high visibility on

The Arizona Republic's

weather page.


PAGE 8 • 2008 • republicmediasolutions.com

Online advertising is one of the most powerful and cost-effective tools to drive

traffic to your business. From display and rich media advertising to e-mail

marketing, our complete range of creative solutions includes more than just

normal Web banners. We provide an assortment of online services all with a

desire to create great marketing and unique solutions that drive results. Online

advertising creates brand awareness, message association and purchase intent,

giving you more for your advertising dollar.

[expanding ad]

[out & about videos]

These videos are in-depth tours

of your business that give

people a closer look at

everything you have to offer.

Prominent placement with Web

banners and links throughout

azcentral.com drives traffic to

your video. We can even create

the script and video for you

using your images.

CONQUER

CREATIVE

Republic Magazines encompass a variety of full color, glossy

publications designed to reach your target audience,

including the most affluent audiences in the lifestyle and

business markets.

ADDITIONAL CREATIVE SOLUTIONS

Republic Media offers an array of PRINT AND ONLINE products

in addition to newspaper advertising to MEET YOUR NEEDS.

Polybags

The newspaper can be delivered in bags

you can utilize to advertise your

message, making it the first thing

readers see when they reach for

the paper.

[roadblock]

Republic Custom Publishing (RCP) allows you to target

specific audiences using a compelling editorial format that

engages readers. Providing customized publications based

on client goals, RCP creates everything from standard or

compact newspaper sections to glossy magazines and large

double gatefold products.

[floater]

OTHER REPUBLIC MEDIA PRODUCTS

Ad stick-its

Custom ads can be created in a

stick-it format that are placed on

the front of various sections

of the paper.

[peelback]

Target your best customers by geography and/or

demographics. With an extensive database consisting of

more than 1.7 million households in Maricopa County, the

targeting options are endless.

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