adRom E-Mail Manager: Easy, fast and highly professional.

adRom E-Mail Manager:
Easy, fast and
highly professional.
Customer
acquisition
Customer
retention
Adress your
target-group
E-mail marketing dispatch software
Easy-to-operate, user-friendly interface
for professional e-mail newsletter
dispatch and campaign management.
Discover its versatility.

Having the best addresses isn’t
enough in e-mail marketing –
what you also need is an efficient
dispatch technology:
The adRom E-Mail Manager.

adRom E-Mail Manager -
simply a good program.
Welcome 03
Discover the versatile
options of our
E-Mail Manager!
The demands made of professional e-mail marketing dispatch software today
are as versatile as the software itself. The decision to opt for the adRom E-Mail
Manager is an easy one, as it covers all modern fields of application and options
in e-mail marketing perfectly. The program is e-mail marketing and e-mail newsletter
dispatch software all rolled into one. It also has a highly user-friendly
configuration.
With over 120 features the E-Mail Manager meets almost every demand.
Ranging from personalisation and individualisation and from reporting and
full-service bounce management to client capability and follow-up campaigns.
Also included is the option of connecting to your already existing CRM, CMS and
other databases. The adRom E-Mail Manager allows you to use your in-house
marketing-relevant data to drive campaigns. The integrated analysis functions
enable you to learn from every campaign implemented.
Your highly sensitive data records require a great deal of safety thinking. That’s
why we work with two access-protected high-security computer centres in
Frankfurt and Nuremberg, with an uninterruptible power supply, redundant
server structures, as well as 128-bit SSL encryption (international online banking
standard) and permanent data backup.
The adRom E-Mail Manager is a high-end product you can rely on.
Your
Norbert Rom/CEO

Your benefits
+ Target group marketing leads to
better customer selection
+ Follow-up function integrated in the
adRom E-Mail Manager
+ You achieve real 1:1 marketing
for more sales
+ Maximum delivery rates due to
professional whitelisting

Acquire, inform and retain
customers via Internet.
E-mail marketing 05
The adRom principle:
we prepare everything
and you get the rewards.
E-mail marketing. The adRom E-Mail Manager gives you bright
prospects of successfully reaching your target group.
In this regard three particularly important aspects have to be considered.
Target group marketing: The adRom E-Mail
Manager assists you in precisely selecting your
target group out of global recipients. The program
is able to track specific behaviour patterns
of your selected users. This allows other optimised
target groups to be found, who will use
your offer intensively.
Follow-up campaigns: To establish real 1:1
marketing in no time at all extensive follow-up
campaigns are necessary. The adRom E-Mail
Manager offers you the option of immediately
sending a follow-up mail to an e-mail recipient
who clicks on a specific item of information, a
button or an offer. You “get to know” your customers
better and it allows you to present your
offers target-oriented.
Whitelisting: adRom is a member of the CSA
(Certified Senders Alliance). That means that
most providers do not classify its e-mail newsletter
as spam and reject it. We also keep our
own whitelist, which is aimed at those providers
not in the CSA. Thus, the adRom E-Mail Manager
allows you to build on maximum delivery rates.

Easy, intuitive handling
Browser-based software
In-house server installation possible
Client capable and authorisation system
Real 1:1 marketing
Automatic address validation
Automatic validation of duplicates
The adRom
E-Mail Manager:
the professional
programme
for sucess!
When developing this extraordinary software solution,
we paid special attention to its uniquely uncomplicated
handling and operation. After all, we know that performance
and effectiveness and not large manuals convince.
The adRom E-Mail Manager offers you a low-price, secure
and transparent assessment as well as extensive analysis of
your e-mail campaigns. It offers over 120 different features.
You can also assign access authorisations and simultaneously
create multiple lists, which are processed by different
people.

False-positive analysis
Integrated spam checker
Automatic blacklist comparison
Professional whitelisting
Connection to CMS, CRM systems
Trigger-based follow-up function
Daily data backup
The interface looks familiar? It’s aligned with
Microsoft Outlook. Thus users very quickly find their
way around it, almost intuitively. The demands of
experienced users, needing to carry out complex mailing
actions in a very short time, are also met.
Whether in the ASP process or during installation
on your in-house servers, the adRom E-Mail Manager
runs smoothly. Compliance with maximum security
standards is assured. Our team of experienced developers
and competent support employees assists you
in all areas.

08
Success
Simply be more successful
Stay tuned, always
developing new strategies –
planning success.
Success. The adRom E-Mail Manager is the extraordinary, extensive
software solution that can cope with the numerous challenges of
modern e-mail marketing.
The user-friendly e-mail newsletter dispatch
software distinguishes itself by a range of extraordinary
features. The E-Mail Manager is an intelligent
newsletter dispatch software system. In
conjunction with the professional whitelisting by
adRom, your campaign is safe and delivery can
be guaranteed. The software assumes the entire
processing of any bounces – fully automatically.
Using the E-Mail Manager guarantees you
maximum delivery rates. For personalisation
and individualisation, an option of inserting any
number of forms of address is available. Also integrated,
for instance, is a spam checker prior to
dispatch (false-positive analysis). Several million
e-mails per hour can be dispatched via our highperformance
dispatch server.
Due to the automatic comparison with blacklists
(contact data lists of people not wanting
to receive any unwanted advertising, e.g. the
Robinson list for e-mail), the E-Mail Manager
even contributes towards compliance with legal
e-mail marketing criteria.
Another highlight of the adRom E-Mail Manager
is the function for follow-up campaigns. This
function ensures that any newsletter recipient
who clicks on a specific link in your newsletter
immediately receives an automatic
follow-up mail.
The E-Mail Manager also offers extensive assessment
options, graphics, statistics, diagrams,
link tracking and breakdowns for the major reports
and performance monitoring areas as well
as their display. This makes your success visible
and allows you to schedule your performance.

Your benefits
+ Intelligent e-mail newsletter
dispatch software
+ Implementation using modern components
+ Automatic blacklist comparison
+ Extensive options for assessing reports
and performance monitoring

10
Features
Versatility leads
to success.
adRom E-Mail Manager –
included features...
Recipient management
- Saving of any number of recipients and recipient groups in lists
- Freely definable profiles with arbitrary data fields (text fields,
select fields, multiple choice fields)
- Subscription management via double opt-in or confirmed
opt-in procedure
- Automatic ID of “bounced” addresses via point systems
- Manual processing of recipient data
- Blacklists to block unwanted recipients
- Access to global blacklists (maintained by adRom and available
to all users)
Recipient import/export
- Recipient import via files (text, CSV)
- Recipient import via real time connection to arbitrary databases
or external systems (SOAP API)
- Blacklist import
- Automatic duplicate comparison during import – unsuccessfully
imported address can be downloaded for further processing
- Automatic comparison against blacklists during import: data on
the blacklist are imported but cannot be forwarded
- Automatic comparison against de-registrations during import
- Import archiving
- Imports can be cancelled
Registrations and de-registrations of recipients
- Registration and de-registration forms are freely configurable
and can be configured and designed differently for various
recipient groups
- Provision of the forms aligned by adRom to the customer’s CI
- Registrations and de-registrations can be transferred to the
adRom E-Mail Manager in real time
- Freely configurable text for double opt-in and confirmed
opt-in mails
- Freely configurable target pages for double opt-in and confirmed
opt-in actions
- Freely configurable target page de-registrations
- De-registration link in every mailing
- Data change link in every mailing, thus allowing recipients to view
and update their data
- Freely configurable target page data changes
Blacklists
- Client-wide blacklist
- Global blacklist, e.g. the Robinson list in Germany
- Manual editing (insertion, deletion) of blacklist
- Search for specific recipients in blacklist
- Manual comparison of list with external data source
- Domain blocking possible, e.g. *@konkurrenz.de
Target groups
- Unlimited number of target groups
- Selection of target group based on all existing data fields
(e.g. salutation, age, postcode, town/city, income)
- Selection of target group based on earlier mailings (write to all
recipients again, who have already indicated interest in a product
by actively clicking)
- Selection of target group across several recipient groups
- Target group archiving
- Editing and deletion of target groups
Composing – creating mailings
- WYSIWYG editor for creating and processing mailings/elements
- Unlimited number of mailings/elements
- No programming or HTML skills needed
- Convenient merging of items into finished HTML or multipart
mailings, although pure text mailings are also possible
- Editing of HTML source code
- Import of mailings from external programs
(e.g. Dreamweaver, Frontpage)
- Automatic preparation of imported mailings for opening and
click rate assessment
- Convenient personalisation of mailings via freely selectable
profile features
- Personalisation of TO and FROM fields
- Insertion of links, attachments and graphics
- Inserted links can be individualised, e.g. write to all recipients
again who have already clicked on a link that was linked to the
interest “golf”
- Personalisation of the subject line
- Tracking of all links
- Personalisable links with transfer of arbitrary parameters
- Automatic creation of a personalised online version of the
mailing, e.g. to create a newsletter archive
- Sampling function for mailings. Diverse versions of the mailing
can be tested prior to actual dispatch in order to determine the
best campaign variant in advance
- Personalised RSS feeds
- Real time mailing preview
Composing – SMS (mobile marketing)
- Creation and editing of SMS messages in the SMS Editor
- Automatic breakdown of the SMS message into several SMS
messages if the character limit for an SMS message has been
reached
- Personalisation of SMS messages
- SMS message archiving
Personalisation and individualisation
- Extensive personalisation based on freely selectable profile
features in mailing subject, salutation and content
- Personalised links
- Personalised PDFs and RSS feeds
- Alternative salutation option for recipients whose names are
unavailable
- Integration of digital coupons and vouchers
- Recipient profiling via parameterised links
- Individualisation of mailings via parameterised consolidation of
contents based on profile links
Deliverability and display
- Extensive spam check prior to dispatch
- All mailings are automatically checked for compliance with
standards

- adRom is in constant contact with all the important providers
with the aim of being permanently included on the providers’
“whitelists” (list of serious dispatchers)
- Membership of the CSA – Certified Sender Alliance, a whitelist
project of leading providers and bulk dispatchers. Membership
highly increases delivery security
- Alignment of the dispatch speed to various providers
- Constant monitoring of the most important “blacklists” (public
directories of dubious dispatchers)
- Monitoring of opening and click rate in provider comparison
- Automatic reaction when delivery problems are determined
- Switch to another mail server during dispatch
Dispatch
- Time-controlled dispatch
- Dispatch of several million e-mails per hour
- Dispatch speed can be slowed down
- Support of dedicated IronPort e-mail servers (high-performance
e-mail dispatch server)
- Test dispatch to test recipient to check the mailing
- Import and cyclical dispatch of HTML pages, e.g. from a
CMS system
- Dispatch of file attachments, incl. inline dispatch of images
- Provision of personalised RSS feeds. Recipients can also receive
information about new newsletters via RSS feed – in such case
the e-mail address does not need to be provided. Every subscription
receives an RSS feed (a special link) that can be personalised,
individualised and assessed in the same way as a mailing
- Pausing and continuing of mailings
Bounces (returns)
- Reliable bounce management with distinction between hard
bounces, soft bounces, automatic responders, responses etc.
- Automatic ID of failed addresses via a point system
- View of all bounces of a specific mailing. Bounces can be exported
for further processing or forwarded to an e-mail address
- E-mail addresses generating any configurable number of bounces
are no longer contacted
Reports
- Detailed statistical assessment of all relevant business ratios
per month, per week, per day
- Export of statistics as CSV or PDF
- Analysis of opening rates, unique openings and multiple openings
- Analysis of total click rate and click rate of opened e-mails
- Link tracking: assessment of clicks to a specific link (relative and
absolute) with distinction between text and/or HTML e-mails
- Analysis of performance of recipient groups (dispatch, opening,
reaction, as well as registration and de-registration)
- Analysis of e-mail forwarding (send-a-friend function)
- Breakdown of the mailing statistics according to allotted profile
features (e.g. provider, postcode areas, age groups etc.)
- Assessment of various registration sources
- Conversion tracking of external features via counting pixels (e.g.
a web shop can notify the adRom E-Mail Manager when a certain
user has made a purchase or has cancelled the purchase despite
having a full shopping basket)
- Consolidation of individual mailings into mailing campaigns for
campaign-spanning statistical assessments
Client capability
- E-Mail Manager is client-capable, meaning that multiple accounts
can be created for one customer
- Switching between clients with very few clicks
- Accounting interface for accounting of mailings and/or campaigns
where no name is available
- Integration of digital coupons and vouchers
- Recipient profiling via parameterised links
- Individualisation of mailings via parameterised consolidation of
contents based on profile links
Authorisation system
- Any number of processors and roll-based authorisation system
(roll system)
- Unlimited number of simultaneous editorial accesses
- Release or blocking of a mailing by authorised editors
- Password can be changed any time
- Client authorisations are individually adjustable
Interface (API)
- Web service interface (API, SOAP)
- Two-way permanent data interchange between the adRom
E-Mail Manager and an external system (CMS)
- The SOAP interface allows almost every programming language to
access the adRom E-Mail Manager’s functionality
- Complete programming libraries for various programming
languages on request
- Template-based form generation for creation of user interfaces
- Retrieval of recipient groups, de-registrations, bounces etc.
via interface
- Import of recipient data via interface
- Import of blacklists via interface
- Asynchronous comparison of data records and functions for the
creation, processing and deletion of recipients, profile data and
group affiliations
Security and availability
- 24/7 operation of the adRom E-Mail Manager in access-protected
high-security computer centre
- Automatic quenching gas flooding in case of fire
- Uninterruptible power units for constant functional availability
- Redundant server structures
- Firewall hardware to ward off attacks
- SSL encryption of all connections possible
- Permanent data backup
Performance
- Dispatch of several million e-mails per hour
- Connection of server to Gbit line
- Support of load-distributed environment
- Support of IronPort e-mail servers (high-performance e-mail
dispatch server)
System architecture
- Database-based software (PHP, MySQL)
- Completely browser-based client with AJAX
(as of Internet Explorer 6 and Mozilla Firefox 1.5)
- No local software installation needed
System requirements
- Optional use as ASP solution (rented) or on customer’s premises
(in-house installation)
- Unix/Linux or Windows 2003 server system, Apache Webserver,
PHP as of Version 4.3, MySQL database as of Version 4.1
- Connection to MS-SQL 2005 server possible
- PHP module incl. CLI version for splitting off of background
processes
- SMTP server or locally installed Mail Transfer Agent (MTA) for
e-mail dispatch
- Corresponding, high-performance SMTP server can be procured
by adRom.

Vienna office
Seidengasse 9/Top 2.3
A-1070 Wien
T: +43 1 908 70 26-0
F: +43 1 908 70 26-70
E-mail: office@adrom.net
Duesseldorf office
Koenigsallee 106
D-40215 Duesseldorf
T: +49 211 301 22-333
F: +49 211 301 22-200
E-mail: office@adrom.net
Head office
adRom Media Marketing GmbH
Lustenauerstraße 66
A-6850 Dornbirn
T: +43 5522 748 13-0
F: +43 5522 748 13-20
E-mail: office@adrom.net
www.adrom.net
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