7643 Invest_web (PDF - 2.0 MB) - City of Greater Geelong

geelongaustralia.com.au

7643 Invest_web (PDF - 2.0 MB) - City of Greater Geelong

WWW.GEELONGAUSTRALIA.COM.AU


INVEST GEELONG - SMART THINKING

Welcome to Geelong . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

Geelong Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Centrally Located . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Industry Strengths

- Knowledge Innovation and Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

- Manufacturing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

- Health . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

- Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

- Food and Horticulture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

- Retailing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Workforce

- Skilled Workforce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Infrastructure

- Transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

- Land and Buildings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

- Utilities and Telecommunications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Support Services

- Technical Support Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

- Business Support Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25

- Facts at a glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Principal photographer www.katrinalawrence.com

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Welcome to Geelong...

Geelong is a modern and confident City with a

positive attitude to growth.

Sustainable economic development is a priority for

the City of Greater Geelong. Council fosters and

facilitates appropriate development within the

Region and encourages projects that will enhance

the economic well being of the local community.

Geelong’s secret to success is diversity. The City

is a world leader in knowledge and innovation,

manufacturing, health services, tourism and in the

production of food and horticultural activities.

A highly capable workforce allows business and

industry to prosper and the range of professional

services on offer provide all the advice and

support business needs.

Local capability together with internationally

recognised education and training facilities, world

class research facilities and infrastructure means

any commercial development is possible.

Geelong’s enviable lifestyle captures the

imagination. Its spectacular north-facing position

on the shores of Corio Bay, quality housing, wide

ranging recreational choices, cosmopolitan retail

and dining sector, comprehensive health care

services and a distance of less than one hour from

Melbourne are just part of the picture.

Discover Geelong, the ideal location to live, work

and invest.

Contact us to find out why investing in Geelong is

Smart Thinking.

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Centrally located...

Location and access for any business is crucial.

Geelong’s easy access to Melbourne’s central

business district, industrial west and port

facilities, make it easier and more efficient to

do business.

The Region’s pivotal location facilitates access to

the nation’s major markets of Sydney, Melbourne

and Adelaide and the markets of South-East Asia.

Geelong is the largest provincial City in Victoria.

It has all the benefits of a big city, without the

congestion. Its proximity to Melbourne is a

key strength.

Located 75 kilometres south-west of the state

capital, Melbourne, Geelong is less than one hour

away by freeway and a similar time by rail.

Melbourne Airport, is just over an hour away via

the connecting Western Ring Road. Avalon Airport,

only 20 minutes from Geelong, offers flights to

Sydney, Adelaide, Brisbane and Perth on Qantas’

off-shoot carrier Jetstar.

Geelong can accommodate most business

developments with plenty of room for growth.

Located to the north and south-east is an

abundance of well-serviced and affordable

industrial and rural land. The City’s diverse supply

of commercial and retail property makes it easy

for any business to establish a local presence.

Together with Geelong’s excellent infrastructure

assets, its location has helped attract and grow

many large businesses in the Region. They include

Barwon Health, Ford Motor Company, Shell Refining,

Deakin University, Alcoa of Australia, Pilkington,

Target head office, CSIRO Textile and Fibre

Technology and CSIRO Australian Animal Health

Laboratory, Incitec Pivot Fertilisers, Hendersons

Automotive, Godfrey Hirst, Rohm & Haas, Brintons

Carpets and Bartter Enterprises (Steggles).

Geelong’s central location ensures business is

positioned for efficiency and growth.

Geelong is one of Australia’s most diversified

economic centres with a reputation for excellence

established through modern business practices,

leading edge technology and world class

infrastructure. The Region has major industry

capabilities in the primary, manufacturing and

service sectors.

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Industry Strengths

KNOWLEDGE, INNOVATION AND RESEARCH

Vibrant, modern communities and economies

have accelerated levels of knowledge and

innovation and Geelong is no exception.

Geelong’s knowledge, innovation and research

sector is fundamental to all sectors of the local

economy which is made evident by the strong

working links it has with regional business.

Innovation and Research

The breadth of Geelong’s research and innovation

capacity is significant. The Region is responsible

for ground breaking scientific research in the area

of epidemiology, gene technology and clinical

trials, and is leading the way in the area of

advanced materials, nanotechnology and fibre

technology. A number of internationally recognised

and highly respected organisations are based in

Geelong including the CSIRO’s Australian Animal

Health Laboratory and division of Textile and Fibre

Technology, Deakin University, Barwon Health,

Chemgenex Pharmaceuticals, St John of God

Pathology, Marine and Freshwater Systems

Primary Industry Resources Victoria and the

Gordon Institute of TAFE.

Over the past five years Deakin University has

been one of Australia’s fastest growing research

Universities particularly in health, advanced

materials research and intelligent systems. The

University has a strong commitment to research

as demonstrated by BioDeakin which is a whole

of university approach to the advancement of

scholarship, research and teaching across a range

of applied biotechnology areas.

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Industry Strengths Knowledge, Innovation and Research (cont.)

The Geelong Technology Precinct is a purpose built

facility that acts as an interface between research

and technology orientated business. The Precinct

is located at Deakin’s Waurn Ponds campus and

specialises in biotechnology, nanotechnology, wine

science and prototyping. The Precinct features well

equipped laboratories and high-tech work areas

and offers 54 hectares of land for opportunities in

research and technology related business.

As further illustration of the commitment to

advancing research based activities in the Region,

the City of Greater Geelong with the support of the

State Government has established BioGeelong, a

network of local lifescience related organisations

aspiring to encourage and foster investment in

biotechnology within Geelong. BioGeelong aims to

become a major player in the State Government’s

vision to position Victoria as one of the top five

biotechnology locations in the world by 2010.

Geelong provides a number of advantages for

research based activities. The Region is the perfect

environment for collaborative projects given its

strong and capable workforce of over 300 life

science researchers and access to graduates

through Deakin University, proximity to Melbourne

(55 minutes) and other internationally recognised

research precincts such as Parkville, Austin,

Monash and Werribee, and the relative cost and

lifestyle advantages of being located outside the

metropolitan area are also significant motivators.

Geelong is a University City and a centre of

excellence in education and knowledge. Local

education institutions work closely with industry to

design courses and programs to deliver maximum

benefit to the community.

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Industry Strengths Knowledge, Innovation and Research (cont.)

Knowledge

Deakin University provides a range of

comprehensive resources to more than 32,000

award students. Deakin University has five

campuses, two of which are located in Geelong at

Waurn Ponds and Waterfront Geelong. In the near

future, the University anticipates relocating much

of its undergraduate courses to its Waterfront

campus freeing up facilities at Waurn Ponds for

post graduate research. The University is also the

site for Victoria’s new Rural and Regional Medical

School expected to be operational by 2008.

The Gordon Institute of TAFE has been meeting

the Geelong Region’s education and training needs

since 1887. Today the national training provider

delivers more than 400 full-time, part-time and

specialist courses across five campuses, while

apprenticeships, traineeships and customised

industry training programs are delivered in

workplaces around Australia and some

international locations.

Nationally accredited training at certificate,

diploma, advanced diploma and degree levels is

offered through seven teaching schools of: Art,

Design and ICT; Building and Construction;

Business and Management; Life Sciences;

Manufacturing; Social Sciences and Tourism,

Hospitality and Cookery.

The Gordon is also a world leader in the delivery

of education programs to international students

and has been for over 70 years.

Geelong’s primary and secondary schools are also

of the highest standard. The Region is home to 24

secondary schools and the most well recognised

include Geelong Grammar School, The Geelong

College and Kardinia International School. There

are also 89 primary schools.

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Industry Strengths

MANUFACTURING

Geelong’s reputation as a world-class centre for

manufacturing activities is based on its impressive

capabilities across a range of sectors including

automotive components, aerospace activities,

petroleum products and chemicals, textiles, food

processing, metals and timber processing.

International businesses such as Ford, Shell,

Alcoa, Godfrey Hirst, Incitec Pivot and Basell have

bases in Geelong. Strong linkages between the

city’s industry and research sectors have

encouraged investment in research, product

development and innovative processes.

Geelong has a strong and capable automotive

sector. Ford Motor Company, the world's second

largest vehicle manufacturer, has been in Geelong

since 1925. The company has committed to new

product testing and administration facilities worth

$20m at its Norlane Plant, and more recently has

announced $1.8 billion investment into its

Victorian operations creating 100 new jobs in

vehicle design engineering within Geelong.

Ford’s presence in the Region has been a catalyst

for clustering of related component activities such

as automotive glass, panel stamping, vehicle

seating and vehicle upholstery. The industry

employs over 3,000 people.

Aerospace and aviation related activities in the

Geelong Region are focused around Avalon Airport

located 20 minutes north of Geelong, on the Princes

Freeway. The Airport is operated by Australia’s

largest privately owned integrated logistics and

transport company Linfox. The airport offers over

50,000 square metres of hangar accommodation,

making it ideally suited to the aerospace industry.

The international company Forstaff Aviation is

currently undertaking aircraft maintenance

contracts for airlines including Qantas. There is

great potential for expansion at Avalon where the

existing land holding can accommodate an

additional 5 to 6 full-size hangars.

Geelong industry works closely with the Victorian

Centre for Advanced Materials Manufacturing

located at Deakin University which offers a

professional and commercial interface for

innovative research and development of new

and advanced materials and technologies for

the materials industry including the automotive,

aerospace, defence and biomedical sectors.

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Industry Strengths Manufacturing (cont.)

Geelong has a diverse chemical industry.

International company Shell Refining has one

of its most advanced refinery operations located

in Geelong. Shell Refining Geelong processes

6 million tonnes of product each year including

gasoline and diesel fuel, LPG, aviation fuel, high

viscosity oil, polypropylene, solvents and bitumen.

The shipment of petroleum products into and out

of the Port of Geelong comprises a large proportion

of regional trade.

Other chemical products include paints and plastics.

More recently Geelong has developed as a centre for

the manufacture and bulk shipment of fertilisers and

organic compost. International fertiliser company

Incitec Pivot Limited operates manufacturing and

distribution centres in the Region.

Geelong was founded on the strengths of its textile

industries. The Region is still best known for its

fine woollen carpets produced by Godfrey Hirst

and Brintons.

Geelong’s metals industry expertise is strong.

Alcoa of Australia first began manufacturing

aluminium ingot at its Point Henry plant in 1963.

Other metals made locally include KAAL Australia’s

aluminium coil and sheet products and Bekaert’s

steel tyre cord operations.

Timber processing is an emerging industry sector

for Geelong. The export of bulk woodchip and

softwood logs through the Port are among the

Region’s major overseas exports. Radiata

Exporters, Midway Wood Products and SPE

(Management) Pty Ltd are examples of businesses

that have chosen the City as their base.

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Industry Strengths

HEALTH

Geelong’s health and well being facilities are

amongst Victoria’s best.

Barwon Health is Victoria’s largest regional health

care organisation providing care to more than

450,000 people in Geelong and South Western

Victoria. Barwon Health provides continuity of its

services to the community from paediatric and

birthing services, through acute and rehabilitation

services, to aged and palliative care services.

Barwon Health employs more than 3,000 staff

and has an annual operating budget in excess

of $320m.

The Geelong Hospital is an undergraduate

teaching hospital of the University of Melbourne

with 360 undergraduate medical students per

annum. In addition Barwon Health has robust

medical postgraduate training and research with

some 160 Junior Doctors per annum and both

national and international research activity

being undertaken.

Barwon Health is closely affiliated with Deakin

University, the Gordon Institute of TAFE and other

Regional health care agencies in the provision of

undergraduate and post graduate nursing

education services.

Geelong’s presence as a leading Australian centre

for health care activities will be strengthened by

the Federal Government’s commitment to the

establishment of Victoria’s first Rural and

Regional Medical School at Deakin University’s

Waurn Ponds campus. The Government will

support 120 new medical places at a cost of

$23m over four years from 2008 and will grow

to 480 places by 2011. The State and Federal

Government have committed $36m for capital

works to establish the school.

Strong partnerships between Barwon Health,

Deakin University and the Gordon Institute of

TAFE provide workforce sustainability in nursing

and allied health services and opportunities for

career development and advancement within

the Region.

In addition to Barwon Health, Geelong is also

the base for two other private hospitals including

St John of God Hospital offering day surgery,

medical, surgical and maternity services and

Geelong Private Hospital (Healthscope) a 75-bed

hospital offering medical and surgical services.

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Industry Strengths

TOURISM

Tourism is an important driver of economic

development across the Geelong Region.

Geelong is an ideal location for tourism investment

given its vast array of natural and cultural

attractions, diversified tourism and hospitality

workforce, extensive infrastructure, proximity to

Avalon Airport and accessibility to the large

Melbourne metropolitan market less than one hour

away. Geelong has a proven track record in

attracting large scale events and conferences such

as the Australian International Airshow, Skandia

Geelong (Australia’s largest keelboat regatta),

rounds of the National Triathlon Championship

and the multi-cultural Pako Festa.

The Region’s peak tourism body, Geelong Otway

Tourism, reports that each year six million visitors

make their way to the Region which includes the

world famous Great Ocean Road, Geelong

Waterfront, Bellarine Peninsula, Surf Coast, Lorne

and Apollo Bay (3 million day visitors, 3 million

overnight visitors and 30,000 international visitors).

Tourism contributes $478m into the local economy

and accounts for over 4,200 direct local jobs.

The Region is the fastest growing destination in

Australia for overseas visitors and its proximity

to Melbourne makes it an ideal short-break

destination for the Metropolitan market.

Geelong has a significant conference market which

contributes an estimated $55.8m in expenditure

to the local market. The Region captures 29 per

cent of the regional Victorian day meetings market

and 13 per cent of the regional overnight meetings

market. The City of Greater Geelong and Geelong

Otway Tourism are currently investigating options

for the development of a Geelong Exhibition and

Convention Centre along Waterfront Geelong.

Design elements include a 1,500 seat convention

centre, exhibition space, car parking and

accommodation provided by a four and a half star

international standard hotel.

The establishment of a base for Qantas off-shoot

airline Jetstar at Avalon Airport only 20 minutes

from Geelong has been a major asset for the

Region. Avalon is fast becoming one of Australia’s

top ten airports in terms of annual passenger

traffic, and recently welcomed its millionth

passenger since starting in June 2004.

Future plans for Avalon by Jetstar include the

airport becoming a base for international short

haul flights.

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Industry Strengths

FOOD AND HORTICULTURE

Geelong has a long history in the food processing

sector particularly, meat, poultry and seafood.

Over recent years relative cost benefits for

producers has led to the City becoming a popular

location for niche food market activities including

wine making, land based aquaculture, rabbit

processing, olive processing, cut flowers and

cultivated turf.

Geelong is home to a large number of food

processors, many of whom source their products

locally and from the State’s bountiful western

district. A growing proportion of Geelong’s

workforce is employed in the processing of food

products such as poultry, beef and seafood.

Bartter Enterprises (Steggles) is Australia’s second

largest poultry producer with six plants located

across Australia including one in Geelong.

MC Herd is best known throughout Victoria and

internationally for the superior quality of its meat

products.

Seafood processing continues to grow to match

domestic and international demand for a wide

range of products, including wild catch, mussels

and manufactured seafood products. More

recently, the City has become a home to a number

of land based aquaculture activities for products

such as abalone that are being used for valueadded

products.

The Geelong Region is renowned for the

production of high quality wines. There are

28 vineyards spread across the Region producing

internationally recognised brands including

Scotchmans Hill, Pettavel Wines and

Bannockburn Wines.

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Industry Strengths

RETAILING

Retailing is an important driver of economic

activity in Geelong. Each year over $2.4billion is

generated through retail spending and retailing

employs over 16 per cent of the workforce.

Geelong offers in excess 445,390m 2 of retail

floorspace. Local retailers service the needs of

Geelong’s 200,000 residents as well as residents

in the wider Region (260,000) and tourists (on

a peak holiday night the regional population

almost doubles).

Geelong has comprehensive retail facilities and

has representation by most major retail chains

including Coles, Myer, Target, Harris Scarfe,

Kmart, Dick Smith, Woolworths/Safeway, Good

Guys, Bunnings, Aldi and Harvey Norman. Central

Geelong is the Region’s major commercial and

retail focus. Central Geelong has two large

shopping centres - Westfield Bay City Plaza and

Market Square Shopping Centre, along with a

variety of retail chain and boutique shopping

outlets. Westfield is pursuing a major expansion of

its current facilities.

Sub regional centres are located at Corio Village,

Belmont and Waurn Ponds. Pakington Street

Geelong West provides a cosmopolitan shopping

environment. Homemaker centres are spread

across the outskirts of Geelong’s central area at

Corio, North Geelong, Newtown/South Geelong

and Waurn Ponds. A range of neighbourhood and

town centres are dispersed across the Region and

cater to the convenience related shopping needs

of local residents.

The Victorian Government estimates that the

Geelong Region’s population will continue to grow

at over 1 per cent per annum over the next 25

years resulting in an additional 77,500 residents

in the Region by 2030. Based on these growth

projections and urban development trends, the

City of Greater Geelong’s Retail Strategy 2006,

identifies the potential for an additional

154,000m 2 of retail floorspace to be supported

in the Region by 2021.

Major opportunities for development or investment

exist along Waterfront Geelong including

Western Wedge, the City’s northern and southern

entrances, the Bellarine Peninsula and the City’s

future urban growth corridor at Armstrongs Creek/

Mt Duneed.

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Workforce

SKILLED WORKFORCE

Geelong has a highly skilled and diverse

workforce. From professionals and administrators,

to technicians, tradespeople, apprentices or

unskilled workers, the Region has it all. Worldclass

education and training providers work with

local organisations to deliver suitable and practical

training. Employees have opportunities to up-skill

in everything from advanced management

practices to highly sought after trade skills.

Geelong has a healthy and buoyant employment

market of over 100,000 people (130,000 in

the wider Region). Geelong, like its Melbourne

neighbour, has a multicultural community with

14 per cent of its population born in non-English

speaking countries. Companies with a national

or international focus can choose from a range

of additional language skills, including Italian,

Croation, various Chinese dialects, Greek and

Macedonian.

The Region offers the services of more than 40

employment agencies operating across a range

of specialist fields such as nursing, hospitality,

science, manufacturing, legal and administration

to assist in finding the right person for the job.

Geelong also draws on the additional labour-pool

afforded to it by its proximity to Melbourne.

Efficient road and rail systems allow over

11,000 workers to commute to Melbourne each

day and an additional 2,000 to make their way

into Geelong.

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Infrastructure

TRANSPORT

The City is strategically placed at the hub of a

well-developed transport network, ensuring

prompt delivery of supplies and the dispatch of

product to local, state, national and international

markets. All modes - road, rail, sea and air - can

be utilised to meet business needs.

Road

The six-lane Princes Freeway provides fast,

efficient links between Geelong and Melbourne.

The 75km journey takes less than an hour allowing

easy access to Melbourne’s business district and

shipping container terminal. The Princes Freeway

also connects with the Western Ring Road that

connects to Melbourne’s international airport in

around 50 minutes and the Hume Freeway to

Sydney. Melbourne’s City Link project provides

easy access to Melbourne’s eastern suburbs and

the Gippsland Region.

Geelong has an extensive suburban road network

connecting rail and port facilities and providing

easy mobility around the city and its suburbs.

North-south travel time through the City will be

cut to fifteen minutes with the construction of a

$380m Geelong By-Pass. The freeway-standard

road will extend 23km along Geelong’s western

outskirts from the Princes Freeway at Corio to the

Princes Highway at Waurn Ponds. Construction of

the first section of road began in early 2006 with

the freeway through to Waurn Ponds scheduled for

completion in 2009.

Highways and arterial roads connect Geelong

with the Region’s coastal communities. The dual

carriageway of Surf Coast Highway links the

surfing industry capital of Torquay with the City.

Geelong enjoys well-maintained highway links

with the other major regional centres in Victoria,

such as Colac (55 minutes), Ballarat (60 minutes),

Bendigo (about 2.5 hours) and Hamilton

(3 hours).

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Infrastructure Transport (cont.)

Rail

Geelong is a major freight hub for the Pacific

National Rail Network allowing goods - ranging

from bulk shipments to parcels - to be widely and

efficiently distributed within Victoria and interstate.

Many Geelong firms take advantage of this

distribution channel to reach their markets.

The national Standard Gauge rail network passes

through Geelong enabling easy access to the rest

of Australia. The grain loop has recently been

upgraded to standard gauge to improve Port access.

V/line offers regular passenger services to

Melbourne and easy connection to suburban,

state and interstate lines. Melbourne is less than

60 minutes away by train. In 2006 the State

Government introduced new VLocity Trains as part

of the Regional Fast Rail project to allow capacity

for 45 minute express services to and from

Southern Cross Station.

Sea

Toll GeelongPort is located on Corio Bay and

provides direct access to Bass Strait. The Port is

Victoria’s second busiest, handling a variety of

bulk cargoes, including petroleum products,

grains, alumina and woodchips. The Port is a

division of Toll Holdings a major logistics company

in Australia and New Zealand. The company is

able to offer businesses the total logistics package

from ‘ship to factory gate’.

The Port of Geelong offers a range of shipping

berths around Corio Bay with a draft of up to 12.3

metres. Facilities include 4 common-user berths at

Refinery Pier for bulk liquids and gases, 3

common-user berths for dry bulk and general

cargo at Lascelles Wharf, 4 berths for woodchip,

bulk and general cargo at Corio Quay, 3 berths for

bulk grain at Bulk Grain Pier (with access to dual

gauge) and 1 berth for Aluminium smelting raw

materials at Point Henry Pier.

Geelong’s strategic location provides industries

with a distinct advantage in accessing raw

materials and distributing their value-added

products to interstate and international markets.

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Infrastructure Transport (cont.)

Air

Avalon Airport is a major transport facility rarely

associated with a regional centre. Owned by the

Linfox Group, the airport is situated 18km from

Geelong and 40km from Melbourne. The Airport is

situated on 1,840 hectares with over 50,000

square metres of hangar and aerospace

accommodation. The airport provides unique

commercial opportunities for integrated logistics,

freight handling, property development, aircraft

maintenance and pilot training.

The Airport offers ready access to the southern

Australian market, first port of entry rights

(Australian Customs and Quarantine) and curfew

free airspace. The runway is capable of handling

the world’s largest commercial jet aircraft, air

traffic is light and weather conditions favourable.

In 2004 Avalon became a Victorian base for

Qantas off-shoot airline Jetstar. The Airline

operates in excess of 130 flights per week flying

to Sydney, Brisbane, Adelaide and Perth, and has

plans to introduce international short-haul flights.

In its first two years of operation the airline has

carried over one million passengers.

Avalon Airport is also home to the biennial

Australian International Airshow that attracts

exhibitors from all over the world and is one of

Australia’s major international events.

Geelong also offers air transportation capabilities

at three regional airports at Barwon Heads,

Grovedale and Colac.

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Infrastructure

LAND AND BUILDINGS

Geelong has an extensive supply of vacant land

and existing building stock to accommodate

development or expansion proposals.

With accessible infrastructure, an efficient

development approvals system and business

facilitation assistance, projects can be fast tracked.

Industrial Land

Suitable zonings, access to services and utilities,

and sites of all sizes, from small allotments to

large greenfield tracts, are available.

The Heales Road Industrial Estate in the City’s

north presents the ideal location for any major

development, with excellent access to both Geelong

(6 kilometres from the Central Activities Area) and

Melbourne (less than an hour by road), the Port of

Geelong (4 kilometres) and Avalon Airport (12

kilometres). The estate, located at Lara, is

Geelong’s major greenfield site and is regarded

as one of Victoria’s prime areas for industrial

development. Heales Road is a well-serviced

industrial precinct that is developing as a highquality,

value-adding zone, especially for industries

that require large, single-storey plant locations.

The special needs of businesses requiring buffer

zones or environmental safeguards have also been

identified and large areas of fully serviced land

are available.

Land for industry is also located next to Geelong’s

port and south of the city in Moolap. North

Geelong, South Geelong and Breakwater are the

ideal locations for businesses seeking an

established smaller site.

Prices on industrial land in Geelong are extremely

competitive compared with rates in metropolitan

Melbourne or other capital cities.

Commercial Premises

Geelong offers a range of small to large premises

suitable for any commercial proposal, either within

the city centre or on the outskirts. Companies

such as Target have chosen to locate their

Australian headquarters on a purpose-built site in

North Geelong.

Quality and affordability are typical of the building

stock available in the Central Activities Area and

throughout Geelong suburbs. Excellent public

transport infrastructure and ample parking add to

the City’s attractiveness for commercial and retail

investment.

22


INVEST GEELONG - SMART THINKING

Infrastructure

UTILITIES AND TELECOMMUNICATIONS

Water, waste water, natural gas,

telecommunications and electricity are readily

available and of the highest calibre to support

most areas across the Geelong Region.

Connections for new businesses to the Region

can be quickly arranged.

Water and waste water services are provided by

Barwon Water the largest urban water authority in

Victoria. Capacities are sufficient for the Region’s

needs into the future.

Telecommunications has a major impact on the

Region’s economic performance particularly in the

global marketplace. Geelong is fortunate to be

serviced by world class telecommunications

providers such as Telstra, Optus, AAPT and

Neighbourhood Cable as well as several other full

service and wholesale carriers who have

committed considerable medium and long haul

fibre capacity in the Region.

E-Business is also at the fore with a number of

internet service providers offering broadband

or high-speed permanent connections for e-mail,

e-commerce and other web services. Local

telecommunication costs are on par with other

Victorian centres.

The Region strives to maintain cost efficient

telecommunications infrastructure by encouraging

more competitive and comprehensive providers of

telecommunications services to the Region.

An extensive power grid delivers competitively

priced electricity throughout the Geelong Region.

The distribution network services the community

with reliable electricity with new connections

being professionally incorporated.

Natural gas is available to all major locations

within the Geelong Region and additional

townships continue to be added.

A recent study into telecommunications

infrastructure in the Region found that Central

Geelong was of Australia's best connected regional

cities.

INVEST GEELONG - ECONOMIC DEVELOPMENT CITY OF GREATER GEELONG

23


24

INVEST GEELONG - SMART THINKING


INVEST GEELONG - SMART THINKING

Support Services

TECHNICAL SUPPORT SERVICES

Geelong business has access to a wide local

network of highly developed support services

and people.

As Victoria’s largest regional centre, Geelong is

self-sufficient when it comes to expertise.

This ranges from technical expertise, such as

engineers, architects and construction contractors,

to professional services, such as accountants

and solicitors.

Local businesses have an abundant range of

choices when it comes to agencies designed to

get their business moving including personnel

recruitment and job placement agencies to

information technology consultants.

Geelong’s enviable lifestyle makes it an ideal

location for small, micro and home based business.

BUSINESS SUPPORT SERVICES

Economic Development Unit

The City of Greater Geelong provides advice and

assistance to the Geelong business community

through its Economic Development Unit.

The Unit works with businesses seeking to expand

or invest in Geelong by assisting with the

identification of suitable land and premises,

providing guidance through the development

approvals process and with introductions to

authorities, infrastructure providers and other local

businesses. The Unit also works in partnership

with local business and regional stakeholders to

prepare strategic action plans to encourage growth

of specific industry sectors.

Where appropriate the Unit represents the

interests of the Geelong community to Government

by advocating on issues such as the reduction

of tariffs, lobbying to obtain funding for major

infrastructure projects such as the Geelong

By-Pass or to lobby for support for the Rural

and Regional Medical School.

Geelong has a well established reputation as one of

Australia’s most progressive municipalities in terms

of its literature promoting the City as the location to

live, work and invest in south eastern Australia.

• Lifestyle Geelong - Smart Thinking

• Discover Geelong - Smart Thinking (DVD)

Geelong Economic Development Strategy

2005-2010

Geelong Economic Indicators Bulletin

• Biotechnology Geelong - Smart Thinking

Geelong Seafood Industry Strategy

• Facts Geelong - Smart Thinking

Geelong Fast Facts

The Economic Development Unit draws advice

from the Geelong Development Board, an advisory

group to the Unit comprising a diverse range of

regional business representatives.

INVEST GEELONG - ECONOMIC DEVELOPMENT CITY OF GREATER GEELONG

25


INVEST GEELONG - SMART THINKING

Support Services Business Support Services (cont.)

Local Networks

The Region is well represented by a range of

local business and industry networks that have a

presence in Geelong and are able to offer

business a range of advice and assistance.

Industry Associations

• Victorian Employers Chamber of Commerce

and Industry www.vecci.org.au

• Australian Industry Group www.aigroup.asn.au

• Industry Capability Network www.icnvic.org.au

Geelong Business Groups

Geelong Chamber of Commerce

www.geelongchamber.com.au

• Committee for Geelong

www.committeeforgeelong.com.au

Geelong Business Network

www.businessconnections.org.au

• G21 Geelong Region Alliance www.g21.com.au

Geelong Manufacturing Council

• Smart Geelong Region Local Learning and

Employment Network www.sgrllen.com.au

Geelong Otway Tourism www.geelongotway.org

• BioGeelong www.biogeelong.com.au

Government

• Business Victoria www.business.vic.gov.au

• Department of Innovation, Industry and

Regional Development www.iird.vic.gov.au

Geelong Area Consultative Committee

www.gacc.org.au

City of Greater Geelong

www.geelongaustralia.com.au

• Surf Coast Shire www.surfcoast.vic.gov.au

• Golden Plains Shire

www.goldenplains.vic.gov.au

• Colac Otway Shire www.colacotway.vic.gov.au

• Borough of Queenscliffe

www.queenscliffe.vic.gov.au

Education

• Deakin University www.deakin.edu.au

• Gordon Institute of TAFE

www.gordontafe.edu.au

Media

Geelong Advertiser

www.geelongadvertiser.com.au

Geelong Business News

www.geelongbusiness.com.au

Geelong Infopages www.geelonginfo.com.au

26


INVEST GEELONG - SMART THINKING

Support Services

FACTS AT A GLANCE

Regional Local Government

Population Growth Rate Area

Area 2005 2031 (% pa) (Km 2 )

Greater Geelong (C) 204,891 270,749 1.08% 1,245

Surf Coast (S) 23,085 34,266 1.57% 1,553

Golden Plains (S) 16,887 21,959 1.11% 2,704

Colac Otway (S) 21,698 22,373 0.15% 3,433

Queenscliffe (B) 3,191 3,313 0.11% 9

Total Barwon Region 269,752 352,660 1.05% 8,944

Victoria 5,022,346 6,225,500 0.84% 227,590

Source: Australian Bureau of Statistics, Estimated Resident Population, June 2006.

Department of Sustainability and Environment, Victoria in Future 2004.

Location

Geelong City is located 75km south west of Melbourne.

Ethnicity Gr. Geelong Barwon Victoria

Born Overseas 16.3% 14.6% 23.2%

Source: Australian Bureau of Statistics 2001 Census of Population and Housing.

Annual Trade - Port of Geelong

Total Trade (tonnes) 11.9m

No. of vessels 546

Major Imports (tonnes):

Major Exports (tonnes):

Crude Oil & Petroleum Prod. 5.1m Petroleum Products 1.9m

Fertiliser 1.2m Woodchips 1.3m

Alumina/Raw Materials 0.5m Bulk Grain 1.1m

Labourforce

Greater Geelong

Barwon Region

100,000 people

130,000 people

Regional Economic Output (Barwon Region)

% of Total Annual

Major Industry Sectors Workforce Output ($m)

Retail Trade 16.4 $1,234

Manufacturing 16.0 $7,036

Health and Community Serv. 11.1 $653

Property and Business Serv. 8.4 $1,275

Education 8.0 $481

Construction 7.7 $839

Source: ABS & REMPLAN (Regional Economic Modelling & Planning System),

Economic Research Unit, La Trobe University, 2005.

Major Employers

Employees

(EFT)

Barwon Health 2,949

Department of Education 2,665

Ford Motor Company of Australia Ltd 2,610

City of Greater Geelong 1,183

Deakin University (Waurn Ponds & Waterfront) 1,135

Aerospace Activities at Avalon 1,020

Godfrey Hirst Australia Pty Ltd 900

Catholic Education System 750

Target Australia Pty Ltd 645

Bartter Enterprises Pty Ltd 620

Infrastructure

- Avalon Airport (3,000m runway, passenger,

freight and maintenance facilities)

- Port of Geelong (6th largest bulk handling port

in Australia)

- V/Line and connected to National Standard

Gauge Rail

- Road Network (Princes Hwy, Surf Coast Hwy,

Bellarine Hwy, Hamilton Hwy, Midland Hwy)

- PIRVic (Primary Industries Research Victoria)

- CSIRO Australian Animal Health Laboratory

- CSIRO Textile and Fibre Technology

- Geelong Technology Precinct

- Barwon Water

Major Education Facilities

- Deakin University

- Waurn Ponds Campus

- Waterfront Campus

- Gordon Institute of TAFE

- Marcus Oldham Farm Management College

- Geelong Grammar School

- The Geelong College

- Kardinia International College

Health Services

- Barwon Health

- Geelong Hospital

- Grace McKellar Centre

- St John of God Hospital

- Geelong Private Hospital

- PathCare Consulting Pathologists

Major Tourism Assets

- Gateway to the Great Ocean Road

- Otway National Park

- Waterfront Geelong

- Bellarine Peninsula

- Torquay

- Bells Beach

- You Yangs Regional Park

- Brisbane Ranges National Park

INVEST GEELONG - ECONOMIC DEVELOPMENT CITY OF GREATER GEELONG

27


GEELONG, SMART THINKING

Prepared By:

ECONOMIC DEVELOPMENT UNIT - CITY OF GREATER GEELONG

2nd FLOOR, 131 MYERS STREET PO BOX 104 GEELONG 3220 AUSTRALIA

TELEPHONE +61 3 5227 0888 FACSIMILE +61 3 5227 0855

WWW.GEELONGAUSTRALIA.COM.AU ecoinfo@geelongcity.vic.gov.au

GSDM 7643 06/06

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