2004 Annual Report - Girls Inc.


2004 Annual Report - Girls Inc.

2004 Annual Report

Photo by Joan Beard

The Mission of

Girls Incorporated

is to Inspire all Girls to be

Strong, Smart,

and Bold SM .

Girls Inc.

Girls’ Bill

of Rights ®

Girls have the right

to be themselves and to

resist gender stereotypes

Girls have the right to express

themselves with originality and


Girls have the right to take risks, to strive

freely, and to take pride in success

Girls have the right to accept and appreciate their bodies

Girls have the right to have confidence in themselves

and to be safe in the world

Girls have the right to prepare for interesting work

and economic independence

A platform for social change, the Girls’ Bill of Rights lays the groundwork for all

Girls Inc. programs. It frames the discussion of the gender-based hurdles facing

girls today, and the intrinsic rights they possess and deserve. First adopted in 1945,

it was most recently updated in 2000.


Girls Incorporated













1984: Then and Now

Letter from the Chair of the Board

Letter from the President and CEO

Programs and Programming

Girls Inc. Operation SMART ®

Girls Inc. Preventing Adolescent Pregnancy ®

Girls Inc. Sporting Chance ®

Now and Tomorrow: 2024

Girls Inc. Programs and Services

Girls Inc. Contributors


2004 National Board of Directors

and Senior Staff

Photo by Joan Beard

1984: Then and Now

1984 first captured the public imagination thirtyfive

years earlier, with the publication of George

Orwell’s novel of the same name. 1984 depicted a

totalitarian state where “Big Brother” was always

watching and individuality was sacrificed to rigid

conformity. But the year itself was ushered in with a

decidedly different view: in the middle of the 1984

Super Bowl, Apple Computer aired the most famous

commercial of all time. The supplicants of this “brave

new world” were seen chanting in uniform obedience,

as Big Brother himself stared down from a giant screen.

Quietly, a runner approached from the distance in open

defiance, to shatter the screen with a hurled sledgehammer.

Commentators lauded the ad’s production

values and creativity. But most missed perhaps its most

pertinent message: the runner bold enough to shatter

convention was a young woman.


Twenty years later, in 2004, Girls Incorporated has

made remarkable headway in shaping a future where

girls and young women can defy convention and

stereotypes to chart their own course. In this fiscal

year, we celebrate the twentieth anniversary of three

of our most successful programs to empower girls

to define themselves without limitation. And we

acknowledge the innovative ways that Girls Inc.

affiliates are leveraging those programs — and the

institutional philosophy they represent — to address

the very particular needs of girls at the local level. And

we look ahead to future programming visions — new

ways that the power of our approach can create a

society where gender-based hurdles that persist today

become the stuff of fiction.

Girls Incorporated



Letter from the Chair of the Board


A Program for Realizing Potential

“Strive to reach your potential!” may sound like the good advice of a school

guidance counselor, but too often, it can be little more than words. As the new chair

of the Girls Inc. Board of Directors, I’m proud to say that those words are the soul

and substance of everything we do as an organization, for every girl we serve.

Girls Inc. delivers a message that every girl has a right and ability to realize her

potential. It doesn’t matter where she comes from, or what her circumstances or

skills are; inside is a woman about to emerge, with a special potential all her own.

Girls Inc. has eight identity programs, which help girls realize their potential.

Three of them, Girls Inc. Sporting Chance ® , Girls Inc. Operation SMART ® and

Girls Inc. Preventing Adolescent Pregnancy ® are given an historical perspective in

this annual report, as we celebrate the 20th anniversary of their development.

Janice Warne, a member of the Girls

Inc. Board of Directors since 1998 and

chair since 2004, is a Managing

Director at CitiGroup Global Markets.

It was these programs that drew me to Girls Inc. seven years ago. Here was an

organization interested in more than giving girls a safe and warm place to go after school. It wanted to connect with

where they live, how they think and what they believe in. And it didn’t shy away from tough challenges.

Girls Inc. Operation SMART wasn’t simply after-school tutoring in math and science. It was a new way for girls to

experience those subjects in a hands-on, girl-only environment. And Girls Inc. Operation SMART said, “Not only can

you be good at science, but you can have an enjoyable time doing it.”

Girls Inc. Preventing Adolescent Pregnancy wasn’t just a clinical lecture about “saying no.” It was a step-by-step

engagement with girls about their own experience with their bodies, their parents, and pressure from peers and the

media. It said, “You have the right to decide about your own body and about what relationships you enter in to.”

And Girls Inc. Sporting Chance wasn’t just another gym class, where some girls hugged the wall while others hugged

the ball. It took a more deliberate approach: “Every girl can have fun with sports, even if she’s not a natural athlete.

It’s not just about winning ... it’s about having fun and experiencing teamwork and individual risk-taking.”

Today, these are just the beginning of a comprehensive menu of innovative, relevant and interesting programs that

empower girls to confront and overcome challenges, explore opportunities and harness their full potential. Each is

offered by trained experts under rigorous standards, with age-specific material. Just as important, they leave room for

the flexibility and dynamism that always comes when adults and young people share the same enthusiasm.

Speaking of enthusiasm, that would describe my first year as board chair. It’s been a pleasure to work with my

outstanding colleagues, particularly our President and CEO, Joyce M. Roché, and my predecessor, Frank Burnes, who

continues on the board as chair of our Philanthropic Oversight Committee.

I certainly know how much I would have benefited from Girls Inc. when I

was growing up. My role now, and that of my colleagues, is to ensure that as

many girls as possible have that opportunity. Thank you for sharing in it.

Janice Warne

Girls Inc. delivers a message that

every girl has a right and the ability

to realize her potential. It doesn’t

matter where she comes from, or

what her circumstances are; inside

is a woman about to emerge, with

a special potential all her own.”


2004 Annual Report

Letter from the President and CEO

The More Things Change ...

In 1984, the differences in how boys and girls learned — and were being

taught — were being described very powerfully by researchers and academics.

Girls weren’t being called on as often as boys in math class, and many were actively

discouraged from pursuing science and technology as paths of study or career.

Girls Inc. responded by exploring the issues that shape girls’ lives and applying

our own research to the developing programs that would empower girls to overcome

statistics and stereotypes.

Has the world changed much in 20 years? To hear the president of Harvard,

who in 2005 questioned whether “intrinsic aptitude” might explain women’s relative

lack of success in math and science careers, the answer would have to be, “not much.”

Joyce M. Roché

That’s why one of the programs that emerged from our 1984 efforts — Girls Inc. Operation SMART ® — remains

the epitome of what we stand for. Like all Girls Inc. programs, Operation SMART reflects the core principles of our

organizational philosophy: to inspire all girls to be strong, smart, and bold.

The same parallels exist in the realm of teen pregnancy and girls’ athletics. In 1984, when Girls Inc. Preventing

Adolescent Pregnancy ® was first developed, the United States had the highest rate of teen pregnancy in the industrialized

world. Today, it still does — although thankfully, those rates have declined.

The virus that causes AIDS was first isolated in 1984, and its method of sexual transmission was becoming more

widely understood. Today, fear of AIDS has been replaced by complacency, and hard-won knowledge is being put by

the wayside. And the startling rate of sexual pressure and activity in America’s schools is often at odds with a focus on

abstinence-only programs.

And it was in 1984 that a federal court ruled, in Grove City vs. Bell, that Title IX, the landmark 1972 law against

sex-based discrimination in federally funded education programs, didn’t apply to athletics. Just as girls were beginning

to get their fair shot at playing time and coaching staff, the Astroturf was pulled from under them. Too many of the

powers-that-be in male sports couldn’t accept the idea of fair play if it meant a truly equal distribution of funding.

It took four years for Congress to restore athletics to the purview of Title IX via the Civil Rights Restoration Act,

and the results are undeniable. Yet it was only a year ago that Title IX survived another major attempt to limit its reach

— another sign that the messages and hurdles that led to the creation of Girls Inc. Sporting Chance ® are still there.

The truth is, 20 years is barely a blip in time. And in many ways, Girls Inc. is addressing the same inequities that

confronted girls and young women 140 years ago, when the first Girls Club was established in Waterbury, Connecticut.

They are still present in one form or another — affecting pay, educational opportunity, professional advancement and

the very ability of girls to imagine themselves as something other than what society’s narrow limits will permit them.

So while we celebrate the progress that Girls Inc. has made — and more important, the progress that girls

themselves have made — we recognize that change must always remain a constant. The forces working against it

are simply too powerful. And the window of opportunity to reach girls is too small.

Joyce M. Roché

Girls Incorporated




Waterbury Girls Club

A Steadily Expanding Reach

Institutional progress at Girls Inc. is measured against the benchmarks

set forth in our multi-year business plan, which provides a roadmap for

our work. In fiscal year 2004, we made considerable progress on our

key objectives of expanding and supporting our affiliate base while

reaching out to the girls we serve in new ways. Among the highlights:

“The truth is, 20 years is barely a blip in time. And

in many ways, Girls Inc. is addressing the same

inequities that confronted girls and young women

140 years ago, when the first Girls Club was

established in Waterbury, Connecticut.”

In 2005, Girls Inc. will launch the Donna

Brace Ogilvie Society, a planned giving

program named in honor of one of the most

influential leaders in the history of Girls Inc.

The Society will be the organization's first

formal planned giving program. Board

member Kalli O'Malley and former Board

President Jid Sprague will lead the effort,

and Wachovia has been contracted to

manage the funds. Mrs. Ogilvie is

Distinguished Board Chair of Girls Inc.

• Five new Girls Inc. organizations were added to our affiliate base:

Arcata and Salinas, California; Washington, D.C.; Quincy, Florida; and

San Antonio, Texas. Two provisional members in Canada became full

members — Campbellville and Ajax, Ontario. We now have 73

member organizations and 12 provisional members.

• The number of affiliates participating in our Reaching More Girls

business planning initiative rose to 59 from 48. Through the initiative,

they receive comprehensive support in setting ambitious growth

targets in fundraising, marketing, outreach and other benchmarks.

• Some 81 affiliates sent nearly 500 participants to more than three

dozen workshops and trainings. Topics included mission integrity,

education and identity program implementation. In-person

training was significantly supplemented with the launch of a

distance-learning Web portal.

• Considerable progress was made in evaluating the impact of our

work, including completion of the GROW study of Girls Inc. national

scholars, and continuation of the Girls Shape the Future study of

participants in Girls Inc. Preventing Adolescent Pregnancy. An

Understanding After School Programs study was launched, as was

an intensive evaluation of Thinking SMART.

• The Girls Inc. Online membership program, a safe online community

serving girls unable to access traditional Girls Inc. programs, reached

its pilot stage, generating important information about how to

structure a “virtual” Girls Inc. experience for girls. (See page 14.)

• A three-year, $750,000 grant was received from the Goizueta

Foundation for the Girls Inc. Latina Initiative, which will help improve

the capacity of affiliates to create environments that meet the needs

and interests of Latinas in their communities.

• With the Violence Against Women Act approaching Congressional

reauthorization in 2005, our Washington policy office began laying

the groundwork for a strong voice among affiliate representatives

and girls themselves. The Washington office also continued work on

the Workforce Investment Act, which establishes federal funding rates

and criteria for job training programs at the local level.

• Under the leadership of Barbara Anderson, a former board member

and current Executive Director of Girls Inc. of Shelbyville, Indiana,

the Girls Inc. Directors Circle experienced important growth. The

Directors Circle is the alumni group of Girls Inc. board members, and

has reached 169 members. Their continued association will provide

invaluable resources to Girls Inc.


2004 Annual Report

Programs and Programming

Direct, Focused Engagement:

The Girls Inc. Strength

In 2004, Girls Inc. observed its 140th anniversary.

Across those years, we have consistently advanced a

forward thinking view of the role of girls and young

women in society and the resources they deserve to be

given as they prepare for their own futures.

In the 1960s, the realities of women’s lives

underwent historic change. Girls Inc. responded to the

significant opportunities of the civil rights and women’s

movements, the flood of women entering the workforce,

and the adolescent turbulence of the time. This generation

was preparing for very different adulthoods, and

the role of Girls Inc. in their lives changed as well.

In the 1970s and early 80s, program development

at Girls Inc. was undertaken on a relatively small scale.

But there was growing interest in investing more

resources in girls’ development, and a growing network

of child development experts, educators, women’s

colleges and foundations eager to get involved.

Girls Inc. set out to develop programs on a national

scale that would be unlike anything any other organization

was doing. And we were willing to focus on topics

others wouldn’t touch, like sex education.

“We were especially concerned about sex education

because the profile of many of the girls we served was

the same as that of most at risk for early pregnancy,”

recalls Margaret Gates, National Executive Director of

Girls Inc. from 1983 to 1993.

“At the time, the only effort in this area was called

family life planning. The idea was to talk to young

people about the appropriate time to have children, that

children needed a home, that a home required marriage

and marriage required thought, and sex required

marriage, and so forth. It wasn’t all that effective.”

Girls Inc. decided to build a more comprehensive

approach. Girls Inc. Preventing Adolescent Pregnancy ®

showed girls they had the power to control their

sexuality and reproductive future. In a rigorous

evaluation, the program was deemed successful in its

dual goals of postponing the age of first sexual activity

and reducing the incidence of adolescent pregnancy.

Another program priority was to help prepare girls

for success in the world of work. Everything pointed to

the fact that future job growth was going to be in the

technological sector. There would be a need for more

people with skills in math and science — areas girls

were still being socialized to avoid.

Girls Inc. developed Girls Inc. Operation SMART ® ,

which offered girls a way to learn that was linked to

adventure and discovery. While other educators were

talking about this method, it was the first real opportunity

many of the girls we served had to experience it.

“After the launch of Operation SMART, the organization

knew it was on to something big,” says Susan

Houchin, Girls Inc. Director of National Services. “We

were poised to create a framework of programming that

affiliates across the country could offer, grounded in the

core principles of our Girls’ Bill of Rights, and reflecting

rigorous standards of research, testing and evaluation.”

In the mid-1980s, Houchin was Executive Director

of Girls Inc. of Sioux City, Iowa, and she recalls the

real hunger on the part of affiliates for substantive

programming resources.

“Many of us were small centers with very limited

budgets,” says Houchin. “We were pretty much on our

own in terms of what to offer. So when Girls Inc.

Girls Incorporated




developed the curricula for Operation SMART and

Sporting Chance ® , it was a real turning point.”

During the 1980s, Girls Inc. invested over $10

million to pioneer a process that involved affiliates in

planning, piloting, evaluating and implementing these

new programs. The ever-expanding repertoire became

a signature way to get beyond the rhetoric of gender

equity, to provide the skills girls need to achieve it.

“The coming of national programming in the

mid-80s made a huge difference in the quality of what

Girls Inc. affiliates could provide,” says Pat Loomes,

Executive Director of Girls Inc. of Alameda County in

California, and a 27-year veteran of the organization.

“The programs had a huge impact on the girls, in

terms of their outcome. Also, we could sell them to

funders. Here in the Bay Area, we began to get serious

grants. National programs also meant we could go into

schools and expand the range of our delivery, because

we had the imprimatur of these tested curricula. They

also enabled us to attract and hire first-class staff.”

Equally important was the philosophy of programming

that emerged along with the programs. It maintained

that while programs were an important reflection

of the core principles of Girls Inc., they should never

obscure the ability of affiliates to determine the best

ways to meet the needs of girls in their area.

That flexibility has enabled affiliates to become

incubators of their own programs, like Latinas y Que

in Alameda County, Teaching SMART at Girls Inc. of

Rapid City, South Dakota, and Youth Expressions

Theater at Girls Inc. of Greater Capital Region in

Schenectady, New York.

“Programs like these speak to what we believe

about girls, and what we believe about our affiliates,”

says Houchin. “It’s not a top-down philosophy.”

As Girls Inc. continues to develop new programs to

better address the specific challenges and opportunities

facing girls, Girls Inc. affiliates will continue to provide

them in ways that keep them fresh, relevant and


Complementing Girls Inc. National

Programs at the Local Level

Latinas y Que

Girls Inc. of Alameda County, California

"We were seeing many Latina women dropping out of high

school because they were feeling alienated and having a difficult

time adjusting to being first or second-generation Americans. These

issues motivated us to develop the Latinas y Que program, which

basically means, ‘I’m Latina, so what?’ For the past 12 years, this

program has been amazingly successful in helping Latinas confront

special challenges, whether it’s a higher rate

of pregnancy or parental reservations about

letting them go to college. We have shared

this program with many other Girls Inc.

affiliates with large Latina populations.

Developing programs based on the real

needs of girls is what Girls Inc. does best —

it’s what sets us apart.”

– Pat Loomes, Executive Director,

Girls Inc. of Alameda County

Youth Expressions Theater

Girls Inc. of Greater Capital Region, Schenectady, NY

“Youth Expressions Theater is our high school theater troupe. The

girls are trained in theater skills, as well as in a variety of social topics,

which can be anything from school violence and bullying to homophobia

and healthy relationships. Then they create theater pieces

around these topics and perform them in area

schools. Each piece is left unresolved, so the

audience can participate in working out each

problem. It’s a tremendous confidence builder

for girls, because it puts them up on stage,

and it also gives them an understanding that

they have important messages to carry.”

– Teri Bordenave, President/CEO,

Girls Inc. of Greater Capital Region

Teaching SMART

Girls Inc. of Rapid City, South Dakota

“Teaching SMART is a staff development program for teachers in

grades 3-5. It came about when we first began offering Operation

SMART in Rapid City. We realized we could take some of the same

techniques we were offering girls and orient them toward teachers

themselves. They were incredibly receptive. Many of them didn’t

have very much training in math and science

and were often as reluctant to approach

those subjects as girls were. They were eager

to learn new techniques to make teaching

those classes fun and interesting. Since 1992,

we’ve offered Teaching SMART to more than

500 teachers in cities around the country.”

– Sherri Steffen, Executive Director,

Girls Inc. of Rapid City


2004 Annual Report

Girls Inc. Operation SMART


Women earn 37% of undergraduate degrees in

— National Council for Research on Women


computer science, but the number begins to decline.

Girls age 5 to 17 are more likely to use home

computers for e-mail, word processing and completing

school assignments than boys.”

— National Center for Education Statistics

Girls Inc. Operation SMART ® Encourages

Girls to Participate, Persist and Excel in

Science, Math and Technology

Time was, it was alright to get good grades and

high test scores in English and social studies. But girls

were long steered away from advanced math courses,

science laboratories and computers as subjects that were

“less than feminine.” The result was a paucity of girls

acquiring the skills needed to succeed in the information

age — ensuring that tomorrow’s women would remain

at the bottom of the wage scale.

So in 1984, Girls Inc. developed Girls Inc.

Operation SMART (science, math, and relevant technology)

to dispel stereotypes about math and science and

invite girls ages 6 to 18 to join in the adventure of

discovering the world around them. In the years since,

more than a half million girls have started on the path

to becoming engineers, auto mechanics, micro surgeons

and astronauts — asking questions, making guesses,

taking chances.

Girls are too often expected to stay neat and to

have the ‘right’ answers,” says Joe Martinez, Program

Director of Girls Inc. Operation SMART. “Taking

away these pressures encourages them to think for

themselves about what they see, hear, smell, feel and

taste, and to make big, meaningful mistakes in the

pursuit of understanding.”

That’s why Girls Inc. Operation SMART is a very

“hands-on” program that takes math and science off

the textbook page and puts it into the realm of real-life

application. And if that means getting your hands or

shirt dirty, so much the better.

Girls who participate in the program eagerly take

things apart, get messy and speculate about possibilities

when given the chance to explore everything from owl

pellets to water tables,” says Martinez.

“Their imaginations and intellects are piqued in

ways that are often overlooked in the traditional

classroom. They discover it’s okay to like biology,

chemistry or astronomy. It’s okay to become fascinated

with numbers. And it’s okay to envision pursuing those

interests in their spare time as well as in college.”

On The


Girls Inc. Thinking SMART


Elementary school girls love science —

playing in the dirt, gazing at the stars, even

building tree houses. Yet by age 12, interest

in science, engineering and related subjects

begins to wane ... or even disappear.

That’s a loss for girls, and for the country, which faces a critical

shortage of trained environmental, civil and other categories of

engineers and scientists. To address this, Girls Inc. is developing

Thinking SMART SM , a new unit of the Operation SMART program

focused on girls ages 12 to 14. The program will include four

activity areas: Eco Girls, addressing ecology and environmental

engineering; Material Girls, addressing civil engineering and

architecture; Galaxy Girls, addressing space and physics; and

NET Girls (Nutrition, Engineering and Technology), addressing

bio-technology and plant science. The curricula are being

field tested at eight Girls Inc. affiliates nationwide. When the

project is fully launched in 2007, affiliates will be encouraged

to tailor their offerings to the local environment. Lead funding

for Thinking SMART comes from a five-year grant from the

National Science Foundation.

Girls Incorporated




Learning within a supportive, experiential, all-girl

environment, Operation SMART participants have an

opportunity to satisfy their curiosity about the world

and develop the personal tools necessary to pursue

education and careers in the sciences — options that

lead to higher-paying jobs, or the acquisition of skills

that make them more competitive in the economic


According to the Bureau of Labor Statistics,

women represented just 24 percent of the science and

engineering workforce in 2001. While the percentage of

women earning bachelors, masters and doctoral degrees

in engineering, mathematics and science has vastly

increased over the last twenty years, we still have much

work to do to overcome the under-expectations that

prevent more girls from pursuing their interests in

these fields.

Girls are Game for Girls Inc. TeamUp

Girls ages 5 to 17 are more likely to use home computers for

e-mail, word processing and completing school assignments than

boys. Figures for girls and computer gaming are less easy to find,

because computer games oriented to girls are much less common.

Top-selling games marketed to girls tend to focus on fashion

and beauty, and lack some of the fundamental educational and

strategic elements that Girls Inc. was striving for as we approached

the development of our first online game in 2003. We found

the perfect partner in the Manhattan-based firm of Large Animal


Girls without math and science backgrounds are

less likely to pursue professional careers and therefore

are less likely to enter positions that will maximize their

earning potential. Girls Inc. Operation SMART nurtures

girls’ interests, encouraging them to grow up to be

women who excel in their careers.

The playing field of Girls Inc. TeamUp.

“We wanted a game that emphasized teamwork in solving

problems,” says Girls Inc. Communications Director Alexander

Kopelman. “We wanted the characters to reflect the girls’ own

diversity. And we wanted girls to design various skill levels of the

game themselves. We got all that and more.”

The result was Girls Inc. TeamUp, which made its online debut

in September. The game challenges girls to think strategically in

ways they — and we — are still discovering.

“Rarely are school students told about the

great advancements women have made in

math, science and related subjects. When

we bring in women as speakers to reinforce

the principles in Girls Inc. Operation SMART,

we see that girls are able to see themselves

working in these fields. It brings us closer

to breaking down gender stereotypes.”

“One of the things you always read about the way girls play

and learn is that they like more open-ended exploration as a form

of play,” says Wade Tinney, a partner in Large Animal. “That was

very important in the design of TeamUp. There are lots of different

solutions to the given puzzle, and you can ‘undo’ without penalty.

The goal was to create a puzzle-solving environment that lent itself

to exploration.”

Kopelman looks forward to the possibility of developing more

games in the future. “Girls have taken to Girls Inc. TeamUp in a

big way,” he says. “They’re ready for something new, and we’re

frankly eager to bring it to them, so long as it challenges them to

think and explore in enriching new ways.”

– Veronica Escobedo

Director of Programs,

Girls Inc. of Orange County, CA


2004 Annual Report

Girls Inc. Preventing Adolescent Pregnancy


The virus that causes AIDS is isolated in France;

intercourse, according to the Alan Guttmacher Institute.


12 million young people ages 13 to 19 have sexual

A congressional report finds that more than

two-thirds of government-funded abstinence-only

programs use curricula containing misleading or

inaccurate information about contraception, genetics,

sexually transmitted infections and abortion;

the rate of new AIDS infections rises in the U.S.

Preventing Adolescent Pregnancy ® Gives

Girls the Best Empowerment of All — Trust

“Just say ‘no’” was one of the catchphrases of the

1980s — intended to be a simple remedy for young

people facing difficult choices about drug use and sex.

For Girls Inc., “just say ‘know’” seemed a far better

option, especially when healthy sexual behaviors were

becoming a matter of life-and-death with the onset of

the AIDS epidemic.

The Girls Inc. Girls’ Advisory Board met with eight members of

Congress to discuss the effects of violence on girls’ lives. The

meetings were in preparation for the reauthorization of the

Violence Against Women Act in 2005. Pictured from left: Erika

Jefferson, Jennifer Sweetser, Shannon Eaves and Britany Martin.

So in 1984, Girls Inc. began to develop Girls Inc.

Preventing Adolescent Pregnancy, a program to equip

girls with the age-appropriate information they needed

to make healthy choices about their bodies and their


On The


Girls Inc. Strong Minds,

Strong Bodies

As an epidemic of obesity sweeps across

America, and girls confront serious issues

about body image, Girls Inc. is developing

its next program to empower girls to take

care of their bodies as well as adopt positive attitudes that

influence how they take care of them. With a lead grant

of $175,000 from the Coca-Cola Foundation, Strong

Minds, Strong Bodies will explore the connection between

mind and body and the role of personal choice in fitness,

nutrition and physical self-image. Girls will be encouraged

to participate in family meal planning, which can be virtually

non-existent in many households where time is at a

premium and fast food is often a dinnertime staple. And

while they learn to incorporate healthy eating and regular

exercise into their daily lives, girls will nonetheless learn to

appreciate that bodies come in all shapes and sizes, regardless

of what the media may represent. Feeling comfortable

in the skin you have is a major step toward accepting and

believing in the person you are. Strong Minds, Strong

Bodies will be introduced in pilot form in 2006.

The approach was “abstinence-plus” — promoting

the physical and emotional benefits of abstinence, while

recognizing that school-age girls were growing up in the

country with the highest rate of teen pregnancy in the

industrialized world.

“At the time the program was being launched,

one-fourth of ninth-grade girls had already had

intercourse,” says Bernice Humphrey, Associate

Director of National Programs for Girls Inc.

“It just wasn’t enough for girls to say ‘no.’ We

wanted to give them the know-how to say it with conviction

and understanding, so that it meant something

to them. And if they made a different choice, we were

very emphatic that they had a right to the information,

skills and resources needed to safeguard against

pregnancy and sexually transmitted disease.”

Based on developmental stages, research and reality,

Preventing Adolescent Pregnancy centers on interactive,

informal learning to nudge girls into “owning the

discovery” that they have the right to be all they can

be. Through each of its three components, girls are

encouraged to talk about their bodies and values in

their own language and on their own terms.

Girls Incorporated




The ability to open up and feel comfortable

talking about sex-related topics in a non-judgmental

atmosphere is key to laying the groundwork necessary

for girls to absorb information and speak candidly

about their concerns and curiosities. Also key is the

trust that Girls Inc. has in girls’ ability to make good

decisions and the recognition that girls need support

from caring communities.

At Girls Inc. of Wilmington, North Carolina,

Delores Wallace has been offering the program for

13 years to an average of 250 girls annually. During

that time, none of the girls who’ve participated has

become pregnant — a record that has helped Delores

win a variety of national awards.

“The first thing I let them know when they start is

that it’s a privilege for them to be in this program,” says

Wallace. “It will make all the difference in their young

lives — from avoiding an unwanted pregnancy to

staying free of AIDS. I tell it like it is, and I let them

know I take them and this subject very seriously. And

let me tell you — these girls never miss a session. My

classes are always full.”

By 2004, nearly 200,000 girls have participated

in Girls Inc. Preventing Adolescent Pregnancy. The

program has demonstrated a consistent level of success.

According to a rigorous three-year evaluation, older

teens who completed the program were half as likely to

have sex and one-third as likely to get pregnant in the

year following the program as those who participated

less or not at all.

“What you learn is:

Don’t do anything you’re

not ready for or you can’t

handle. A lot of people I

know just do it until they

run into trouble.”

– Khana, age 15

About Preventing Adolescent


Girls Inc. Preventing Adolescent Pregnancy is a researchbased

and evaluated program that provides girls and

young women with the skills, insights, values, motivation

and support to postpone sexual activity as well as to use

effective protection to avoid pregnancy and sexually

transmitted diseases. The program comprises three

developmentally appropriate components (two of which

are translated into Spanish):

• Growing Together SM , for girls ages 9 to 11, consists of

five interactive sessions designed to jump-start two-way

conversations between girls and a trusted adult about

sexuality issues, opening doors to future communication.

• Will Power/Won’t Power ® , for girls ages 12 to 14, is a

ten-session program to help girls learn how to say

no to sex as they enter the most pressure-sensitive

adolescent years, while also receiving medically

accurate information about female health and hygiene.

Girls also learn to separate sexual myths from reality,

avoid risky situations, and resist sexual pressures from

peers and the media. They also practice assertiveness

and communication skills.

• Taking Care of Business ® , for girls ages 15 to 18, involves

ten interactive sessions focused on recognizing and

moving beyond limiting gender stereotypes for women;

using values as a basis for positive decision making;

building assertiveness, refusal and relationship skills;

avoiding risky behavior, pregnancy, STDs and HIV

through abstinence and smart choices; and learning

the facts on contraception and protection.

Complementing these three components is Health

Bridge SM , which links girls to community healthcare

resources and providers of age-appropriate reproductive

health services. Growing Up Body Basics, a three-hour

workshop about puberty, demystifies this critical area for

girls ages 7 to 8, some of whom have already entered this

stage of their development.


2004 Annual Report

Girls Inc. Sporting Chance



Fewer than 1.8 million girls participate in high school athletics.

Fewer than 100,000 participate in intercollegiate sports.

Girls' participation in both high school and college

climbs by 50%.

– Women's Equity Resource Center and

American Association of University Women

Girls Inc. Sporting Chance ® Invites Girls

Off the Sidelines and Onto the Playing Field

factor standing in the way of many girls’ ability to

embrace sports and fitness as a part of their daily lives.

Even bigger impediments were self-perception, an

uncertainty about the quality of their own movement

and strength, and the age-old stereotypes that girls were

better off as cheerleaders for boys’ athletic glories than

as players on the field.

The answer was Girls Inc. Sporting Chance — a

program that aims to make sports an integral part

of girls’ lives.

Photo by Lee White

The Title IX educational amendments of 1972

stipulated that no federally funded education program

in the U.S. could discriminate on the basis of sex.

It was a landmark law that laid the groundwork for

equal educational opportunity for girls and young

women on all fronts, including athletics.

But in 1984, a federal court ruled that Title IX

didn’t apply to athletics, except for athletic scholarships.

Federally funded secondary and post-secondary

schools didn’t have to provide equal opportunity for

girls to pursue athletics, and the outlook for women’s

sports again turned bleak.

It would be four years before that ruling was

overturned, and Title IX would resume its catalytic

impact on athletic opportunity for girls. But Girls Inc.

recognized that lack of opportunity wasn’t the only

On The


“According to one expert, if a girl does not

participate in sports by the time she is 10, there is only

a 10 percent chance that she will be athletic when she is

25,” says Linda Haynes, Director of Innovative Projects

for Girls Inc. “When girls’ access to sports participation

is limited, they miss the chance to develop skills

and relationships that will help them succeed and habits

that can keep them healthy throughout their lives.

Sporting Chance helps them to overcome the obstacles

that stand in their way, so they can develop the confidence

to pursue sports and fitness on their own terms.”

Sporting Chance provides girls with opportunities

to have fun; learn basic movement and sport skills;

increase their coordination, endurance and strength;

consider the career opportunities connected to sports;

and learn about successful athletes and the history of

women in sports. They also learn how to be both

cooperative and competitive and how to discipline their

bodies and their minds.

There are many physical, psychological and social

benefits for girls who have positive experiences taking

part in active games and sports on a regular basis.

Playing sports helps them build healthy bodies, develop

Girls Inc. Adventure Girls

If Sporting Chance gets girls off the sidelines and onto the playing

field, a new component of the program aims to get girls off the road

and onto the trail. Adventure Girls will focus on outdoor sports and

healthy risk taking — “challenge by choice” in its developers’ words —

to connect girls to rock climbing, overnight camping, kayaking and

wilderness activities that they can pursue throughout their lives. The program will help

girls embrace the risk of trying more adventurous outdoor activities by building a sense

of community among participants. Funding for the component’s development was

provided by NFL Charities, Pepsi Co. and MetLife. Adventure Girls will be tested in the

fall of 2005.

Girls Incorporated




skills, manage anger and anxiety, and function

effectively in teams. In addition, girls’ participation

in sports has many girl-specific benefits:

• Girl athletes are less likely to drink alcohol than

girls who don’t play sports.

• Fewer female athletes than non-athletes smoke

cigarettes regularly.

Girls who play sports are more likely to have a

positive body image.

• Young women athletes are more likely to delay

sexual activity than non-athletes.

• Young women athletes are less than half as likely as

non-athletes to get pregnant and more likely to use

a form of birth control during sex.

“The interests and attitudes girls develop toward

physical activity and sports in their early years sets

the stage for a healthy lifestyle that can last a lifetime,”

says Haynes. “Sporting Chance lets those

interests and attitudes unfold freely.”

Girls Inc. Helps Girls “GROW”

How do girls who participate in Girls Inc. programs

during high school make the progression to college?

Equally important, how does the Girls Inc. experience

impact their development as young women?

These intriguing questions were the subject of the

2003 GROW study. “Girls Redefining Ourselves Women”

interviewed 42 recipients of Girls Inc. Lucile Miller Wright

Scholarships, which are available to young women in

grades 11 and 12 pursuing college and university


Across the board, the scholars reported that their

Girls Inc. experiences played a significant role in helping

them to develop key character and confidence traits.

Beyond the importance of Girls Inc. programs, two

other findings stand out. One is the singular value of

Girls Inc. affiliate staff as adult mentors. Relationships

with these highly trained and dedicated staffers were

often defining. Staffers took an interest that was sincere

and long term, and the girls responded.

The second key finding was the sheer value of the

all-girl environment. Scholars reported that the Girls Inc.

experience helped them to tackle difficult things, speak

out and believe they could be genuinely interested

in academic pursuits — all solid foundations for

womanhood as well as college.

“We were fortunate in developing the GROW study

to have the inspiration of Dr. Catherine M. Millett of the

Educational Testing Service,” says Heather Johnston

Nicholson, Ph.D., Director of Research for Girls Inc.

Other researchers on the GROW study were Faedra

Lazar Weiss, Aless Hall, Christopher Collins, Sandra

Hester of Girls Inc. and Dr. Millett herself. The results will

be published in academic journals, and presented at the

American Educational Research Association meeting in

April 2005 in Montreal.

Girls Inc. of Jacksonville held a citywide photography contest for girls ages

10 to 18, asking them to answer the question, "What does a female athlete

look like?" Using the Game Face curriculum, they held Saturday workshops

to introduce girls to new ways of thinking about body image, art, sports

and cultural norms. Girls were then given cameras to use their new vision to

capture sisters, friends and competitors on film. Clockwise from top:

"Ollie" by Irina, age 12

"Janicki Fencing" by Kaitlyn, age 12

"Keep Your Eye on the Ball!" by Lauren, age 14


2004 Annual Report

Now and Tomorrow: 2024

Girls Inc. Online

Even with over 1,000 program sites, Girls Inc.

member organizations couldn’t possibly serve every one

of America’s nearly 30 million girls ages 6 to 18. In an

era of “e-everything,” and with girls increasingly setting

the pace of adaptive use of electronic technology, Girls

Inc. made the commitment to develop a comprehensive

online membership program that would provide access

to any girl, anywhere there’s a computer.

Our goal was to develop an online membership

that would be fully engaging, evolving, applicable to the

diverse age groups and girls we serve and consistent

with our aims to encourage girls to use computers on

their own terms and to consider related fields of study

and career development.

Particularly key was security, which has become a

greater concern since the concept was first developed.

“We’re interested in getting this process right,

without a single, and we do mean single, security

hitch,” says Alexander Kopelman, Director of

Communications for Girls Inc. and a chief participant

in the project. “We’re blazing new trails when it comes

to understanding online security issues for girls, and

what we ultimately come up with will represent a major

contribution to the topic.”

Girls Inc. has produced numerous PSAs featuring girls delivering

positive messages for and about themselves. In 2004, we launched

the second phase of our 2003 campaign, which is captured in two

simple words: “Tell me.” The four TV and three radio spots feature

girls talking to adults, telling them what they need to hear from

them. “Tell me I am good at math,” says one spot. “Tell me to take

risks,” says another. Each emphasizes the Girls Inc. “strong, smart,

and bold” philosophy.

In the meantime, the project’s creative aspects are

moving forward. Girls Inc. Online already has a growing

community of girls engaging in activities that focus

on health and relationships, career exploration and

economic literacy. Other interactive features allow girls

to express themselves and communicate with each other.

Girls Inc. is a pioneer in Web technology among

non-profit organizations,” says Laura Sanford,

President of the SBC Foundation. “They are breaking

new ground by using innovative Web applications to

extend their reach. We applaud their efforts to create a

safe and secure online community where girls can

express themselves and reach their dreams.”

Photo by Kate Jenkins

Looking forward to 2024, we can (and do!)

imagine a host of other ways that girls might access

Girls Inc. programs and messages ... and even Girls Inc.

materials that don’t yet exist. We envision girls

“incorporating” Girls Inc. into their adolescence in a

variety of ways — hopefully steadily — as they mature,

develop, experience new things, take risks, imagine

their futures, and, with a grasp on their own

self-confidence, securely begin to reach for their

own full potential.

Girls Incorporated



Girls Inc. Programs and Services


Girls Inc. develops research-based programs that

encourage girls to take risks and master physical, intellectual

and emotional challenges. Programs are offered through a

network of 1,500 program sites in the United States and

Canada. Our eight identity programs include:

Math and Science Education

Girls Inc. Operation SMART ® builds girls’ skills and interest

in science, technology, engineering and mathematics.

Pregnancy Prevention

Girls Inc. Preventing Adolescent Pregnancy ® bolsters girls’

communication and skills as well as their motivation and

resources for being in charge of their sexual health and

avoiding teen pregnancy.

Photo by Kate Jenkins

Media Literacy

Girls Inc. Media Literacy ® encourages girls to think critically

about media messages and fosters their awareness of the

power of the media and its effects on girls.

Violence Prevention

Girls Inc. Project BOLD ® strengthens girls’ abilities to lead

safer lives by developing strategies for self-defense, seeking

out caring adults to help with personal violence and

advocating on violence issues.

Economic Literacy

Girls Inc. Economic Literacy ® introduces girls to basic

economic and financial concepts, including money

management, investments and global economics.

Leadership Development

Girls Inc. Leadership and Community Action SM builds

leadership skills and creates lasting social change by

partnering girls and women in community action projects

chosen by girls.

Substance Abuse Prevention

Girls Inc. Friendly PEERsuasion ® builds girls’ skills for

resisting pressure to use harmful substances such as

alcohol, tobacco, household chemicals and other drugs.

Sports Participation

Girls Inc. Sporting Chance ® builds movement and

athletic skills, cooperative and competitive spirit, health

awareness and interest in all sports as girls explore

the benefits of an active lifestyle.

Service Population

Girls Inc. reaches 840,000 girls through direct

service, the website and Girls Inc. products and


Racial / Ethnic Groups of Girls Served

African American 48%

Caucasian 26%

Latina 19%

Multiracial 4%

Asian American/Pacific Islander 2%

Native American 1%

Family Income of Girls Served

under $10,000 17%

$10,000 – $14,999 18%

$15,000 – $19,999 18%

$20,000 – $25,000 17%

over $25,000 30%

Family Configuration of Girls Served

One parent 52%

Two parents 38%

One parent at a time 3%

Neither parent 7%


2004 Annual Report

Girls Inc. Contributors

Individuals, Estates

and Trusts


($1,000,000 and over)




($100,000 - $499,999)


Francis X. Burnes III

Sheila and John Morgan


($50,000 - $99,999)

Pamela Buffett

Susan A. Buffett

Lucile Miller Wright Trust


($25,000 - $49,999)

Mary Byron

Agnes Gund and Daniel Shapiro

Ruth and Bernard L. Madoff

Janice L. Warne


($10,000 - $24,999)


Kalli O’Malley and Terry Giles

Ann M. Goodbody

Tara Greenway Leibowitz

Toni Herrick

Mr. and Mrs. Amos B. Hostetter, Jr.

The Isabelle L. Makepeace Trust

Debra Lee

Gretchen and Jack Norqual

Susan and Daniel Pollack

LeAnn Priebe

Joyce M. Roché

William S. Shanahan

Ellen Stafford-Sigg

Janet and Howard Stein

Carol B. Tomé

Lulu C. Wang


($5,000 - $9,999)


Jill and Tom Barad

Edward M. De Sear, Esq.

Susan and Albie Hecht

Lois Juliber

Barbara and Mark Landes

Sue and Robert Nardelli

Dr. and Mrs. George W.

Naumburg, Jr.

Joan Palevsky

Nancy B. Peretsman

Jean D. Shehan

Barbara and Andrew C. Taylor

W. Lee Thuston

Peter Workman

Jaquelyn Zehner


($2,500 - $4,999)


Valerie Ackerman

Shahara Ahmad-Llewellyn

Charlotte B. Beyer

Marna Broida

Mary A. Desmond

Sara L. Engelhardt

Theresa M. Gallagher

Janet McCarthy Grimm

Alice F. Hackett

Veronica W. Hackett

Bobby R. Inman

Marcy Kelly

Jill E. Lohrfink

Emily H. Marks

Lee Marks

Mindy C. Meads

Anne M. Morgan

Mr. and Mrs. James E. Preston

Janet Levy Rivkin

Brian Robbins

Sharon K. Salmon

Isabel Carter Stewart

Mike Tollin

Nancy Washington, Ph.D.

Anne E. Welch


($1,000 - $2,499)

Jane Aaron

Mary F. Bauman

Amelia Bernstein

Ruth McLean Bowers

Katherine Bradley

Kristin L. Breuss

Fred Brewer

Carrie and Bernie Brillstein

Robin E. Browne

Lucinda W. Bunnen

Dr. and Mrs. Kenneth P. Carlson

Mariam K. Chamberlain

Kriss Cloninger III

Jefferson Criswell

Fred Denenberg

Catherine Grace Dent

Anne N. DePrez

Jodi Ecker Detjen

David B. Dillard

Ray Dolby

Kathleen Dore

Dina Dublon

John L. Dunham

Joan K. Easton

Lisa Egbuonu-Davis

Roselyn Payne Epps, M.D.

Frank Fernandez

Susanna S. Fodor, Esq.

Stedman Graham

Clifford J. Grum

Andre Harrell

Charles T. and Susan K. Harris

Alan Hassenfeld

Alexis M. Herman

Jennefer A. Hirshberg

Anna Kanski

Jimmy Kimmel

Debra Langford

Elizabeth K. Lanier

Jean and Larry Le Jeune

Carol Leif

James E. Lineberger

Mindy B. Loiselle

Marilyn MacGregor

Nadia Marcoz

Barbara A. Marcus

Mary Mardis

W. Corby May

Sarah McNabb Cooper

Michael Minikes

G. Gilmer Minor III

Edward J. Minskoff

Josie Cruz Natori

Robin Neustein

Martha May Newsom

Jean Otte

Leonie Parsons

Gail Hunt Reeke

Deborah Rennels

Tracy Ricard

Denise Rich

Jan Roberta

David Rockefeller, Jr.

Janine Roth

Estate of Jane Sherwin Schwartz

Brooke Schwartz

Cecily C. Selby, Ph.D.

Larry A. Silverstein

Mary-Jane W. Sprague

Tara Stacom

Brenda K. Stegall

Max Stites

Cynthia Stivers

Patrick T. Stokes

Carolyn Strauss

Amy Swauger

Lynne Johnson Tsuda

Maria T. Vullo

Elnora Watson

Marc Weiss

Karen Hastie Williams, Esq.

Marcia Worthing



Government Donors


($1,000,000 and over)

Centers for Disease Control

and Prevention

The David and Lucile Packard


Edna McConnell Clark Foundation

Lilly Endowment Inc.

National Science Foundation

SBC Foundation

Grand Pacesetters

($500,000 - $999,999)

Anheuser-Busch Foundation

Immediate past board chair Frank Burnes

received the National Assembly Award for

Excellence in National Board leadership on

September 9. Burnes, an executive at

JPMorgan/Chase, continues to serve Girls

Inc. as chair of the Philanthropic Oversight


Coach, Inc.

The Goizueta Foundation

The Robert Wood Johnson


Time Warner Inc.


($100,000 - $499,999)

American Express Foundation

The Annie E. Casey Foundation

The Coca-Cola Foundation

Trustees’ Philanthropy Fund of the

Fidelity Investments Charitable

Gift Fund

Mary Wohlford Foundation

National Football League Charities

The New York Community Trust

New York Life Foundation

Panasonic Corporation of North


The Picower Foundation

Tupperware U.S., Inc.

The UPS Foundation

William Randolph Hearst Foundation


($50,000 - $99,999)

Colgate-Palmolive Company

The Hearst Corporation/Hearst


Horace W. Goldsmith Foundation

Johnson & Johnson

Mercedes-Benz USA, LLC

MetLife Foundation


($25,000 - $49,999)


BBC Technology

BET Holdings, Inc.

The Coca-Cola Company

CREW Foundation

CTV Specialty Television Inc.

Cushman & Wakefield, Inc.

Engineering Information Foundation

Fannie Mae Foundation

Girls Incorporated


Girls Inc. Corporate Camp in partnership with Lancôme brought teams

of girls from member organizations in Carpinteria and Los Angeles,

California, and Jackson County, Indiana, to New York City for career

exploration workshops with Lancôme executives.

Fleishman-Hillard Inc.

Goldman, Sachs & Co.


J.P. Morgan Chase & Co.

Lancôme Paris

Lehman Brothers

Scholastic Inc.

Time Warner Inc.

Women’s Sports Foundation


($10,000 - $24,999)

America Online

American Express

Avon Foundation

Avon Products, Inc.

Barnes & Noble.com

Carsey-Werner LLC


Chambers Family Fund

The Chubb Corporation

Crowell & Moring LLP


Deutsche Bank

Disney/ABC Cable Networks

ESPN, Inc./ABC, Inc.

ExxonMobil Foundation

Falconhead Capital, LLC

FedEx Corporation

General Motors

General Motors Foundation

The Goldman Sachs Foundation

Harper Collins Publishers


The Home Depot

Kraft Foods, Inc.

Major League Baseball

Manhattan Toy

The May Department Stores Company

Merrill Lynch & Co., Inc.

Motorola Foundation

MTV Networks

Mutual of America


News Corporation

Paramount Group, Inc.

The PepsiCo Foundation

Pfizer Inc.

Rainbow Media Holdings, Inc.

The RLJ Companies

Shell Oil Company Foundation


SL Green Realty Corp.

Texas Pacific Group

The Tommy Hilfiger Corporate

Foundation, Inc.

Touch ’N Tutor Research and

Development Foundation


Washington Gas

Young & Rubicam Brands


($5,000 - $9,999)

American Association for Artificial


American Legacy Foundation



Chevy Chase Bank

Chicago Title Insurance Company

Command Web

The Community Foundation for the

National Capital Region

ContiGroup Companies Foundation

Cool Schools, Inc.

Daimler Chrysler Corporation

Discovery Communications

The Durst Organization

Eastman Kodak Company

Emanual J. Friedman

Gannett Co. Inc.


Granite Broadcasting Corporation


The JP Morgan Chase Foundation

The Kurz Family Foundation Ltd.

Lifetime Television Network

The Lucky Star Foundation

Morgan Stanley

The Mourning Dove Foundation


New York Life Insurance Company

NFL Television

Nickelodeon Networks

Ogilvy & Mather

Paramount Pictures

PGA Tour, Inc.

The Price Foundation

PricewaterhouseCoopers L.L.P.

Reed Smith LLP

Rudin Foundation Inc.

SBC Communications Inc.

Skadden, Arps, Slate, Meagher

& Flom LLP

Sprint Corporation

Staubach Company

SunTrust Bank

Tishman Speyer Properties, Inc.

Toyota Motor North America, Inc.

Toys “R” Us Children’s Fund, Inc.

Turner Broadcasting System, Inc.

Twentieth Century Fox


($2,500 - $4,999)

Alcalde & Fay

DreamWorks SKG

E! Entertainment Television

FCB Direct NY

Federated Department Stores, Inc.

Frankfurt Kurnit Klein & Selz

Hess Foundation

IBM Corporation

Intrasphere Technologies


Kidsbooks Inc.

Korn/Ferry International

National Black Child Development


National Geographic Society


The Northern Trust Company

Pfizer Foundation Matching Gift


Pitney Bowes

Quebecor World Book Services

Random House

RR Donnelley

SC Johnson

Shady Acres Entertainment

Simon & Schuster, Inc.

Time Warner Book Group

Verizon Communications

Vornado Realty Trust

Warner Brothers

The WB Television Network

WOMEN Unlimited, Inc.


($1,000 - $2,499)

3 Arts Entertainment

Abby and George O’Neill Trust

Alexandra and Martin Symonds

Foundation, Inc.

Amelior Foundation


Brann & Isaacson

Burson Marsteller

The Capital Group Companies

The Caraway Group

The Change Alliance

Cooper Family Partnership, L.P.

Del, Shaw, Moonves, Tanaka

& Finkelstein

Derrick Roberts Productions, Inc.

The Ed Lee and Jean Campe


The New York Celebration Luncheon observed its 20th anniversary on

March 23. A record crowd of 1,150 applauded honorees Cathleen P.

Black of Hearst Magazines; Marilyn Joseph of Panasonic/Matsushita

Corporation of America; Christine F. Driessen of ESPN, Inc.; and Barbara A.

Marcus of Scholastic Inc. The Corporate Vision Award went to Johnson

& Johnson and was accepted by Nancy L. Snyderman, M.D.

2004 Annual Report

Girls Inc. Contributors

The ninth annual Girls Inc. Los Angeles Celebration Luncheon took

place on November 17th in Beverly Hills. Honorees included Rose

Catherine Pinkney, Senior Vice President Comedy Development,

Paramount Television Production Division, Mike Tollin and Brian

Robbins, Partners, Tollin/Robbins Productions and Angela Shapiro,

President, ABC Family.

The Estée Lauder Companies Inc.

Federal Home Loan Bank

of San Francisco


Genuine Parts Company

The Gorlitz Foundation

Greater Washington Board of Trade

Hill & Knowlton

Hotel Association of Washington, DC

Howard University

Howard University Hospital

Hudson Charitable Trust

HUE Legwear & Intimates

I. Gorman Jewelers

International Creative Management


Lehr Construction Corporation


Lions Gate Television

L’Oréal USA, Inc.

Magic Sliders

Meadowlands Hospital Medical


Metropolitan Philanthropic Fund, Inc.

Microsoft Matching Gifts Program

Mrs. Alice W. Hutchins Fund of El

Adobe Corporation

National Hockey League

National Urban League

Ogilvy Public Relations

Posner-Wallace Foundation

PricewaterhouseCoopers LLP


Quatt Associates

Rockefeller, The Matching Gift


RZB Finance LLC

Saks Incorporated

Screen Actors Guild

Sesame Workshop

Seventeen Magazine


The Susan A. and Donald P. Babson

Charitable Foundation

Taconic Investment Partners LLC

Time Warner Inc.

Too, Inc.

United Parcel Service

United Way of New York City

Universal Studios


William Morris Agency

Wolfensohn Family Foundation

Girls Inc. gratefully


Gifts in Honor of:

Marissa Applegate

Kathryn Bambino

Lauren Bambino

Bonny Butner

Jean Coleman

Ember Lynn Coolbaugh

KC Elander

Patricia Engels

Mary Franz

Joan Gilbert

Michael R. Gorsage

Nancy Gunza

Sara Maria Hasbun

Elizabeth A. Healy

The Kelsy Horner Family

Ifang Hsieh

Kendra Jones

Polly Judson

Laura Korten

Victoria Cara Krapp

Paula Kruger

Anna Lang

Patricia Leahy

Susan Luby

Serena Mackool

Janice Mahlmann

Marilyn McDonald

Kelly Mikelson

Morgan Nellis

Donna Brace Oglivie

Rachel B. Oliveri

Cindy Peifer

Nancy B. Peretsman

Susan Pollack

Kathleen Reilly

Jeannette Roberts

Joyce M. Roché

Tammy Schofield

The Hockaday School

Hope Wintner

Kay Young

Gifts in Memory of:

Chris Haight

Anne Kjersti Imset

Alyssa Kneisley

Jim and Bunny Otto

Milton Pollack

Silvia Rivkin

Mae L. Swiney

Eleanor Turshin

Dorothy Zanardo

In-Kind Donations


ABC Family

Avon Products, Inc.


Bloomingdale’s at Lennox Mall,


Burr & Forman, LLP

Cingular Wireless

Coach, Inc.

The Coca-Cola Foundation

Colgate-Palmolive Company

Coty Beauty, Inc.

Curtis, Mallet-Prevost, Colt

& Mosle LLP

Discover Financial Services

ESPN, Inc.

Madi Ferencz

Goodby, Siverstein and Partners

Hearst Magazines

Sandra Hester

Iris and B. Gerald Cantor Film Center

Johnson & Johnson

J.P. Morgan Chase & Co.

Komondorok LLC

Lancôme Paris


Manhattan Toy

The May Department Stores


Catherine M. Millett, Ph.D.

New York Liberty

Panasonic/Matsushita Electric

Corporation of America

Paul, Hastings, Janofsky &

Walker LLP

Russell Jerzees Activewear

Scholastic Inc.


Style Network


TBS/Cartoon Network

Carol and Ramón Tomé



US Airways

The Washington Post


WOMEN Unlimited

Girls across the country were engaged in the 2004 elections in the nonpartisan

She Votes! national initiative. Some 87 percent of affiliates

participated in the effort, which culminated in a mock election on

October 12. Affiliates were both energetic and creative: Tish Correa-

Osborne, Executive Director of Girls Inc. of Owensboro, Kentucky had

a visit from U.S. Labor Secretary Elaine Chao and Glenna Fletcher, wife

of the Kentucky Governor. Girls Inc. of New Hampshire conducted

voter registration at the University of New

Hampshire at Durham, as well as field

trips to the polls. Others analyzed campaign

literature, registered parents, debated

issues of the day or studied the 19th

Amendment, which extended the vote to


Girls Incorporated

Balance Sheets


Years Ended September 30, 2004 and 2003


2004 2003

Cash $ 171,734 210,260

Accrued investment income 9,330 16,735

Dues and other receivables, net of allowance for doubtful

accounts of $16,900 in both 2004 and 2003 46,275 15,187

Grants, contracts, and contributions receivable, net 2,785,507 2,297,052

Prepaid expenses and other assets 104,275 85,685

Investments 2,471,367 3,479,381

Land, building, and equipment, net 2,705,701 2,869,769

Funds held by trustees 8,243,934 7,758,333

Total Assets $ 16,538,123 16,732,402

Liabilities and Net Assets


Accounts payable and accrued expenses $ 2,049,512 933,478

Scholarships payable 458,447 442,295

Deferred revenue 37,145 135,270

Deferred rent obligation 279,280 287,306

Total Liabilities $ 2,824,384 1,798,349

Net Assets:

Unrestricted $ (2,807,870) (2,877,084)

Temporarily restricted 5,014,813 6,789,942

Permanently restricted 11,506,796 11,021,195

Total Net Assets $ 13,713,739 14,934,053

Total Liabilities and Net Assets $ 16,538,123 16,732,402

2004 Annual Report

Statement of Activity

Years Ended September 30, 2004 and 2003

Revenue, Gains, (Losses) and Other Support

Temporarily Permanently 2004 2003

Unrestricted Restricted Restricted Total Total

Contributions and private grants $ 1,329,720 3,694,956 ____ 5,024,676 4,649,749

In-kind contributions 2,505,953 ____ ____ 2,505,953 410,412

Government grants and contracts 236,681 386,945 ____ 623,626 357,868

Net revenues from special events 960,763 ____ ____ 960,763 859,738

Net appreciation on investments and

funds held by trustees ____ 120,203 485,601 605,804 1,138,989

Investment income 89,330 327,511 416,841 502,316

Program-related revenue 751,091 ____ ____ 751,091 539,986

Miscellaneous ____ ____ ____ ____ 301

Net assets released from restrictions 6,304,744 (6,304,744) ____ ____ ____

Revenue, gains, (losses) and other support,

including net revenues from special events 12,178,282 (1,775,129) 485,601 10,888,754 8,459,359


Program services

Affiliate services / growth 1,650,224 ____ ____ 1,650,224 1,184,837

Program, research, and training 4,444,233 ____ ____ 4,444,233 3,814,321

Public education and advocacy 3,253,846 ____ ____ 3,253,846 1,833,367

Total program services 9,348,303 ____ ____ 9,348,303 6,832,525

Supporting Services

Management and general 1,372,600 ____ ____ 1,372,600 1,314,062

Fund-raising 1,388,165 ____ ____ 1,388,165 1,496,840

Total supporting services 2,760,765 ____ ____ 2,760,765 2,810,902

Total expenses 12,109,068 ____ ____ 12,109,068 9,643,427

Increase (decrease) in net assets 69,214 (1,775,129) 485,601 (1,220,314) (1,184,068)

Net Assets at Beginning of Year (2,877,084) 6,789,942 11,021,195 14,934,053 16,118,121

Net Assets (Deficit) at End of Year $ (2,807,870) 5,014,813 11,506,796 13,713,739 14,934,053

Girls Incorporated

2004 National Board of Directors and Senior Staff


Val Ackerman


Women’s National Basketball Association

New York, NY

Romalee Amos

Executive Director

Girls Incorporated of Island City

Alameda, CA


Susie Buffett

Community Volunteer

Omaha, NE

Francis X. Burnes, III


Managing Director

JP Morgan Chase

New York, NY

Mary D. Byron

Managing Director

Goldman Sachs & Co.

New York, NY

Catherine Duffy

Chief Executive Officer

Girls Incorporated of New Hampshire

Manchester, NH


Susan Fedell

Executive Director

Youth & Family Services

Rapid City, SD


Stedman Graham

Chairman & CEO

S. Graham & Associates

Chicago, IL

Bridgette P. Heller

New Rochelle, NY

Yvonne Jackson

Senior Vice President

Corporate Human Resources

Pfizer Inc.

New York, NY

Ingrid Saunders Jones

Senior Vice President, External Affairs

The Coca-Cola Company

Atlanta, GA

Lois Juliber

Chief Operating Officer

Colgate-Palmolive Company

New York, NY

Barbara Levy Landes


Senior Vice President & Chief

Financial Officer

Public Broadcasting Service

Alexandria, VA

Laura Lasko

Executive Director

Girls Inc. of the Central Savannah

River Area

Augusta, GA


Debra L. Lee


President & COO

BET Holdings II, Inc.

Washington, DC

Ginger Ehn Lew


Telecommunications Fund

Washington, DC

Lee Marks

Lee Marks Fine Arts

Shelbyville, IN

John L. Morgan

Chairman & CEO

Winmark Corporation

Minneapolis, MN

Donna Brace Ogilvie


Riverside, CT

Kalli Sturman O’Malley, Esq.

Former Prosecutor & Civil Trial Attorney

Houston, TX


Susan F. Pollack, Esq.

Curtis, Mallet-Prevost, Colt & Mosle, LLP

New York, NY

LeAnn Priebe

President Operation/West

Cingular Wireless

West Region

Dallas, TX

Sheilah Reardon, Ph.D.

Raynham, MA


Brooke Schwartz

Deloitte Consulting LLP

Oakland, CA


Ellen Stafford-Sigg


Deloitte Consulting LLP

New York, NY

W. Lee Thuston, Esq.


Burr & Forman, LLP

Birmingham, Alabama


Carol Tomé

Executive Vice President & Chief

Financial Officer

The Home Depot

Atlanta, GA

Janice L. Warne


Managing Director

Citigroup Global Markets Inc.

New York, NY

Joyce M. Roché

President and CEO

Marcia Brumit Kropf

Chief Operating Officer

Anna Gross

Chief Financial Officer

Jan Roberta

Chief Development Officer

Susan De Angelis

Director of Human Resources

and NY Operations

Susan Houchin

Director of National Services

Heather Johnston Nicholson

Director of Research

Alexander Kopelman

Director of Communications

April Osajima

Director of Public Policy

Ray Shortridge

Director of Information Technology

Jan Stanton

Director of National Programs

Brenda Stegall

Director of Training

Melanie Vasquez

Executive Assistant

2004 Annual Report

120 Wall Street

New York, NY 10005

Tel: (212) 509-2000

Fax: (212) 509-8708


Copy & Design: Eidolon Communications

Cover Photograph: Lee White

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