2012 Annual Report - Downtown Raleigh Alliance

godowntownraleigh.com

2012 Annual Report - Downtown Raleigh Alliance

ANNUAL

REPORT

2012

DRA’s Impact on Downtown Raleigh’s Quality of Life & Economic Success


THE

DOWNTOWN

RALEIGH

ALLIANCE

ANNUAL

REPORT

TWO

THOUSAND

AND

TWELVE

YouRHere.com


a letter from our

BOARD

CHAIRMAN

The Downtown Raleigh Alliance (DRA) is an award-winning nonprofit organization

responsible for revitalizing Raleigh’s downtown by enhancing its quality of life and

contributing to its economic success through these core services:

1. Safety, Hospitality & Clean Ambassadors

2. Strategic Branding & Community Communications

3. Special Events Production & City Plaza Programming

4. Retail Attraction & Merchant Promotions

5. Strategic Partnerships & Stakeholder Engagement

DRA has evolved from a single-issue organization to an entrepreneurial and professionally-operated organization

with a singular focus on the best solutions for downtown. Our strong partnership with the City of Raleigh has

enabled the organization to make a lasting impact on its city center and its stakeholders. Our stakeholders own

property in downtown, own a business in downtown, live in downtown (condo, apartment, or home), work for a

downtown company, or attend school in downtown. Here’s a summary on DRA’s stakeholders (the three million

visitors who come to downtown annually also benefit from DRA’s services):

• 1,200 property owners

• 1,000 business owners

• 38,000 employees

• 5,500 residents

• 3,000 students (Shaw University, William Peace University, Campbell Law School)

• 400 dues-paying members

Get involved! We welcome everyone in the community to participate in DRA’s mission. Our membership program

is a great opportunity for individuals or companies located inside downtown or throughout the Triangle to get

involved with DRA. It has been an honor to serve as DRA’s board chairman. I thank our stakeholders for the

privilege of allowing DRA to carry out such an important mission.

Clymer CEASE, Pearce Brinkley Cease + Lee

Printed on paper from recycled post-consumer waste

3


AN INVITING AND SAFE DOWNTOWN | 4

AN INVITING &

SAFE DOWNTOWN

SECURITY

IMPACT METRICS

• 1,229 safety

escorts—the highest total

since the program was established

in 2005—and the number has

quadrupled since 2009

• Panhandling incidents decreased

by over 500 to 2,719 in 2012

• Patrolled 9 parking

garages and four surface

lots, seven days a week

• 249 requests for police,

fire or EMS assistance

• 3,222 miles patrolled on

bicycle—longer than the distance

between Raleigh and Seattle

By providing public safety support and hospitality services, the DRA

Ambassadors make downtown Raleigh an attractive, safe, and friendly

destination. These well-trained Ambassadors provide superb customer

service to residents, workers, and visitors, establishing a foundation

for a prosperous downtown and a welcoming community. These

“concierges of the streets” offer directions, maps/guides, and more.

Composed of 18 Heartsaver/CPR certified Ambassadors, the team

handles a variety of situations from deterring aggressive panhandling

to providing parking deck security. Through safety escorts and security

patrols on the streets and in parking garages, their presence adds

additional “eyes and ears” to the downtown environment.

The Ambassadors increased their visibility and strengthened their

ability to impact the community through:

• Ongoing presentations to new businesses, homeowner associations,

and community groups

• Airing PSAs daily on the Raleigh Television Network

• Safety presentations to assist over 500 Red Hat

employees in their transition to downtown

• Stricter enforcement and collaboration with the Raleigh Police

Department and coordinated efforts to continue the “Promote Real

Change” campaign, which resulted in fewer panhandling incidents

80% 84% 94%

of people feel safe in downtown’s

parking garages

of people feel safe in downtown

rate safety as a very important factor in

influencing the likeability of a downtown


SAFETY HOURS & HOTLINE

Monday-Friday // 6 am-12 am, Saturday // 10 am-12 am

Additional parking deck patrols

Thursday-Saturday // 12 am-2 am, Sunday // 7 pm-12 am

Hotline

919.368.7962

AWARD

Raleigh Chief of Police Dolan awarded

Safety Ambassador Tim Harvey the

distinguished “Chief’s Citation” for his

commendable assistance of a Raleigh

Police Officer. Ambassador Harvey

intervened when an officer was being

attacked by an aggressive male whom

the officer was trying to arrest.

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

4,777 motorist assists

126,152 maps & guides distributed

18,377 directions given

© Carolyn Scott

“George helped

me jump my car

and got me out

of a bind. He was

professional,

friendly, and

accomplished

the work in little

time. I’m thankful

for the role the

Ambassadors play

in our city.”

- Carson Speight, VP, BB&T

Retirement & Institutional Services

5


A PRISTINE DOWNTOWN | 6

A PRISTINE

DOWNTOWN

It’s what we don’t see on the streets and sidewalks—cigarette butts, debris, weeds, and graffiti—that create

a welcoming environment conducive to economic vitality and livability. The Ambassador Clean Team

makes a noticeable difference every day by cleaning and maintaining the appearance of the pedestrian

areas downtown. For issues the team doesn’t tackle directly, Ambassadors communicate closely with city

departments to ensure that concerns are addressed.

CLEAN TEAM

IMPACT METRICS

• 1,542 instances

of graffiti removed or

reported for further action

• Removed weeds from 283

block faces

SURVEY RESULTS

• 85% of downtown

stakeholders think downtown

sidewalks are clean

• “Clean and well-maintained

public spaces” is one of

the top 3 descriptors of

downtown

© Carolyn Scott


82,164 pounds of trash

removed from downtown sidewalks

1,019 hours logged vacuum sweeping

sidewalks

The Clean Team also provides

additional event ASSISTANCE,

including the setup and breakdown of

barricades, tents, and other equipment

during the six-month farmers market season.

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

CLEAN TEAM HOURS

Monday – Friday // 7 am-3:30 pm, Summer: 7 am-6:30 pm

Saturday // 10 am-6:30 pm

“Having lived in Raleigh

for over 20 years I have

watched with pleasure

the improvements in our

downtown area. The addition

of Ambassadors is a large

part of that improvement.

I have encountered them

numerous times and find their

presence most reassuring.”

- Jan Lewis

7


A VIBRANT DOWNTOWN | 8

A VIBRANT

DOWNTOWN

38 street-level businesses opened

in 2012 continuing the positive

trend of the last few years

IMPACT—NEW

BUSINESSES DRA

ASSISTED

• The Architect Bar & Social

House

• Bida Manda

• Bolt Bistro

• Cofre Consignment

• Crystal Nichole Boutique

• DECO Raleigh

Downtown Dental

• Estate Boutique

• feelgoodz Treehouse

• Hampton Inn & Suites

• Lumina Clothing

• ORO Restaurant & Lounge

• Tipping Paint Gallery

The Downtown Raleigh Alliance is coNTRACTED by the City

of Raleigh for retail recruitment and economic development initiatives

that support downtown’s revitalization. DRA is proud to contribute to

the continued evolution of downtown’s emerging role as a shopping

destination, as well as its very strong presence of dining and nightlife.

New and diverse storefront businesses bring a direct economic impact

by increasing tax revenues and creating employment opportunities.

Indirectly, they influence businesses and residents in their decisions to

locate downtown.

city of raleigh financing programs

Our efforts to recruit new and improve existing merchants include

promoting the city-sponsored Downtown Loan Pool and Façade Grant

Programs and providing a preliminary review of submitted loan pool

applications. The loan pool provided $150,000 to three businesses

in 2012 for gap financing to upfit street-level spaces, purchase equipment,

acquire real estate, and use for capital expenses.

NAME PROJECT LOAN

Claremont Real Estate LLC/ Rehab of existing space for $50,000

Hibernian Entertainment Co. new retailer

• TRIG Modern

Raleigh Times Bar

Expansion project

$50,000

• Zinda

Zpizza

Expansion and new services

$50,000


Downtown Raleigh Restaurant Week brings residents

from all over the Triangle to the downtown area to enjoy

the culinary scene it has to offer. The week is always busy,

filled with great diners who may not have otherwise come

downtown.” -cara Zalcberg Hylton, Owner, ORO Restaurant & Lounge

27 storefronts that were vacant

in 2011 are now activated

We strive to be the thought leaders on downtown market trends by researching key information that takes the

economic temperature of downtown, tracks progress, and serves as a resource for developers, brokers, investors,

property owners, prospective tenants, and other industry professionals such as architects, bankers, and engineers.

© Stacey Simeone

• Nearly 250 attended the first State of Downtown event in April for presentations about downtown’s current

developments and for the release of the first State of Downtown, a comprehensive economic report, which has

received more than 55,000 page views

• Completed comprehensive street-level inventory

• Solicited 3,100 responses to Downtown Stakeholder Survey to gather feedback about DRA programs

and other downtown issues creating benchmarks for future performance measurement, the results of which are

highlighted throughout this report

IMPACT METRICS

• 6 out of 10 people

want to improve the quality and

quantity of downtown retail

• Revenue increased 11% for

food and beverage establishments

in downtown over last year

SOURCE: Wake County Revenue Department

2012 types of new businesses

Arts &

Gifts

13% Restaurants

Health &

& Bars

Services

42%

21%

Clothes &

Accessories

24%

9


A VIBRANT DOWNTOWN | 10

149 merchants

participated in DRA

produced promotions

that aim to raise awareness; enhance downtown’s reputation as a

destination to live, eat, shop, and play; and drive consumer spending.

Through multifaceted marketing campaigns highlighting the unique,

diverse, and independently-owned businesses, DRA leverages funds to

maximize the positive economic impact for retailers.

© Cheryl Gottschall

“We want downtown Raleigh to be THE

destination for cool shopping in the area,

so we strive to identify new products

that will supplement the excellent crafts,

art, and products already available

downtown.” - PAM BLOnDIN, Owner, DECO Raleigh

© Stacey Simeone

In November 2012, DECO Raleigh opened

its doors—activating a prime downtown

street corner—with a DRA coordinated

ribbon cutting. In addition to providing a

very large pair of scissors, DRA enrolled

City Councilor Mary-Ann Baldwin to

kick off the celebration. We promoted

the grand opening to our members,

stakeholders, and the public through

press releases and electronic media.

downtown raleigh RESTAURANT week

Now in its fourth year, Downtown Raleigh Restaurant Week celebrates

the diversity and culinary talent in the downtown core. It has a significant

impact on the local economy by encouraging diners to eat out during a

typically slow time of the year. The 2012 Restaurant Week featured a new

appetizer special option and boasted tastes found around the globe—from

New Orleans fare at the Big Easy to Lebanese cuisine at Sitti. Restaurateurs

report growth in the number of diners each year.

• 31 participating restaurants—11% more than 2011

• 340,000 menu downloads—1.5 times 2011

© Cheryl Gottschall


SHOP DOWNTOWN raleigh

Shop Downtown is a campaign that promotes downtown as a unique shopping experience where

consumers will find a treasure trove of eclectic stores in our vibrant center city. In addition to print

collateral, which includes a map and guide listing participating retailers, and the Holiday Passport

incentive program, we revamped our website. The new site (ShopDowntownRaleigh.com) features

retailer profiles, great gift ideas, and shopping events. As a result, website traffic increased 86%.

• 33 participants—18% more than last year

• Tracked more than $119,400 in consumer spending—39% more tracked spending

within a shorter duration of time than in 2011

first friday

For over two decades, First Friday has been the foundation event in defining downtown as

the premier destination for arts and culture. Galleries, studios, museums, and alternative

art venues stay open late on the first Friday of every month. This self-guided tour brings

thousands downtown to experience the thriving arts scene and enjoy specials at participating

retailers and restaurants. We developed media partnerships and updated participants of media

coverage with a monthly “First Friday has buzz” e-mail highlighting coverage such as the News

14 First Friday gallery representative interview coordinated by DRA, First Friday article in the

Midtown Raleigh News, First Friday picks on Triangle.com, and WRAL.com’s First Friday guide.

• 85 participants

• 56% increase in Facebook fans

“Visual Art Exchange is proud to be part

of the First Friday Gallery Walk. We moved

across town last year and are thrilled to report

the crowd for the monthly gallery walk is busy

and vibrant here in the Warehouse District. It

has spread all over downtown Raleigh and is

attracting new people downtown each month.

The growing retail selection downtown and

the enthusiasm of the restaurants and bars will

help fuel continued growth for the event.”

- SARAH POWERS, Executive Director, Visual Art Exchange

11


A CONNECTED DOWNTOWN | 12

A CONNECTED

DOWNTOWN

COMMUNICATIONS

IMPACT METRICS

• 11,339 facebook

fans*—46% greater than 2011

• 7,297 twitter

followers*—more than

double that of 2011

• 70.6 million web

hits to www.YouRHere.com

• 10,000+

subscribers to our

monthly e-newsletter

DRA PROGRAM

WEBSITES

It’s not uncommon to hear the remark, “Downtown has

changed so much in the last five years; I don’t even

recognize it.” DRA embraces the challenge of changing long-held

perceptions of downtown. We raise awareness about downtown’s

vitality and engage people in the downtown community. We connect

to our community through our member programs, communications

campaigns, and networking events.

As a champion of downtown, DRA tells the story of the revitalized

center city by strategically using our award winning “You R Here”

brand to feature our cultural, civic, and economic assets. The

brand captures the vibrancy, diversity, and entrepreneurial spirit of

downtown while raising awareness, peaking interest, and ultimately

getting people involved downtown.

We use many channels to communicate downtown’s continuing

transformation—from press releases, media partnerships, and

print collateral to social media activity. Our website and monthly

e-newsletter serve to promote events while also functioning as

downtown information resources.

• www.FirstFridayRaleigh.com

• www.RaleighEatLocal.com

• www.ShopDowntownRaleigh.com

• www.DineDowntownRaleigh.com

• www.RaleighWinterfest.com

• www.DowntownRaleighLivingTour.com

*All DRA programs combined


“It was very obvious that this small group was as

passionate about the revitalization of DTR as we

were. As a small business we count on the referrals

of our patients and friends. DRA has made this task

much easier by facilitating wonderful networking

events.” - Tasha Holden, Downtown Raleigh eyecarecenter

© Carolyn Scott

400 dues-paying members, a

93% retention rate from 2011

Membership is an opportunity for a very diverse group of property owners, businesses, retailers,

nonprofit organizations, residents, and individuals throughout the Triangle to connect around

their common interest of supporting downtown’s revitalization. Our members are a dynamic

community that not only enhance our mission, but also inform our work and the services we

provide by offering many unique perspectives. This growing network enables us to be a better

advocate for downtown and builds fundamental relationships for downtown’s growth. The

DRA also connects members to the downtown community by producing a monthly member

e-newsletter and sending notifications highlighting new business openings, downtown activities,

and civic conversations.

© Carolyn Scott

© Carolyn Scott

© Carolyn Scott

OVER 600 PEOPLE ATTENDED the 2012 Annual Meeting and Awards Ceremony themed

“Destination Downtown: Right On Track,” with a special marketing effort to engage downtown

residents.

470 DOWNTOWN ADVOCATES

attended multiple member

networking events, including

bi-monthly Meet Downtown

receptions. In addition, we

hosted a luncheon that

showcased downtown women

who are leading entrepreneurs.

13


A MEMORABLE DOWNTOWN | 14

A MEMORABLE

DOWNTOWN

We enhance downtown Raleigh as a destination by creating memorable experiences through special events.

With support from corporate sponsors and logistical assistance from the Ambassadors, DRA produces festivals

and activites that strengthen our collective downtown community. DRA further enriches the visitor experience by

facilitating the event application process, programming City Plaza, and promoting downtown activity.

© Sterling Stevens

DOWNTOWN RALEIGH LIVING TOUR

In 2012 we renamed our home tour to capture the entire experience

of living downtown. In addition to showcasing the diverse variety

of downtown living spaces—new condos, town homes, and historic

bungalows—participating retail businesses and restaurants offered

specials and raffles.

• Over 725 attendees visited 24 downtown homes

• 113 volunteers worked 339 hours

© Carolyn Scott


© Carolyn Scott

Being a vendor has allowed us to

connect with our target audience,

test the market for our products,

and establish a customer following

in a cost effective and relatively lowrisk

setting. We made beneficial

connections with both vendors and

customers.

- Kim Hunter, Sarah Cecilia Good Food Company

RALEIGH DOWNTOWN FARMERS MARKET

More than just a farmers market, our 27 week-long Wednesday

market provides an opportunity for workers, residents, and visitors to

enjoy their downtown community. In addition to live music, local lunch

options, cooking demonstrations, product tastings, and community

nonprofit involvement, the market hosted four food festivals

throughout the season: Pig Pickin’ Kickoff, Tomatolicious, CHEESE

PLEASE!, and the Honey Buzztival.

• Over 54,000 shoppers throughout the season

• market customers spent over $170,000 on local agriculture

and artisan food products

• Accommodated 22% more vendors each week with a

new site layout

• Launched market Supplemental Nutrition Assistance Program

(SNAP) and conducted nearly $1,600 in EBT transactions

CITY PLAZA PROGRAMMING

DRA is responsible for programming City Plaza, downtown’s premier

public space for outdoor events. The Ambassadors ensure that ample

seating and decorative umbrellas are well-placed and maintained

each day, and they assist with event setup and breakdown. We also

facilitate regular meetings with plaza tenants, property owners, and

city officials to ensure successful collaboration with plaza festivals. Of

the 142 days of activities in City Plaza, DRA produced 87.

15


A MEMORABLE DOWNTOWN | 16

108 outdoor events

filled the streets

of downtown

with hundreds

of thousands of

people—16% more

than 2011

downtown STREETSCAPE

Our public space management responsibilities include

streetscape beautification. We bring color and motion to the

pedestrian environment by coordinating street banners lining

major thoroughfares that create awareness about cultural

events, conventions, and civic programs. In addition we provide

holiday lighting and other festive enhancements.

• 192 banners representing 15 distinct conventions,

cultural programs, and organizations

• 50 American flags for patriotic occasions

• 47,500 LED lights on 95 trees lining Fayetteville St.

events task force

With over 30 members representing public and private interests, the Events Task Force (ETF),

a committee managed by DRA, centrally processed and approved 108 outdoor event applications

in 2012. By coordinating everything from street closures and electricity needs to permits and

crowd control, the ETF serves as a resource for event producers, streamlines the application

process, and facilitates communication between event producers, city agencies, and the public.

DRA markets events several ways, including on our web calendar which featured 1,310 community

events in 2012. We keep the community informed with weekly street closure notifications.

New events like “The Works,” an Independence Day celebration attracting over 70,000

people, and Oak City 7, a free concert series, added to the already robust variety of annual

favorites such as Artsplosure, Hopscotch, and First Night that take place in downtown Raleigh.

© Carolyn Scott


What began as a tree-lighting ceremony four years ago

is now Raleigh Winterfest—a two-month experience beginning with

a fantastic kickoff party. City Plaza becomes a winter wonderland

featuring the largest outdoor natural ice rink in the region. The 2012

© Carolyn Scott

kickoff event featured a 40-foot movie screen, Ferris wheel, and

carousel in addition to local entertainment, food artisans, and the

mayor’s tree lighting. The event attracted 20,000 people on opening

night, due in part to a great partnership with the City of Raleigh.

© Hudson Haines

AT&T Raleigh Winterfest

attracted 17,192 skaters during

its two-month season

© Carolyn Scott

Raleigh Winterfest brings a blast of winter fun

straight into downtown—from ice skating and

sledding to the annual lighting of the Christmas tree

to kick off the holiday season. It’s no surprise that

the annual festival has quickly become a popular

tradition providing fun for all ages.”

- Mayor Nancy mCfARLANE

• 38-foot Spruce Pine Tree with 14,000

LED lights—our tallest tree ever

• 15 performance groups and two main

stage performers

• 3,630 Facebook fans

• Programmed Sledding Sundays, Date

& Skate Thursdays, and Rock Around

the Rink Fridays

17


A COLLABORATIVE DOWNTOWN | 18

A COLLABORATIVE

DOWNTOWN

© Carolyn Scott

“Thank you so

much to all of you

for organizing the

Activate Raleigh

event! It was so

great to be able

to do something

philanthropic on

9/11. I think the rest

of our employees

really enjoyed it

too. In fact, there

was talk about

continuing to work

with the BackPack

Buddies program

on a regular basis.”

- KELLY SIZEMORE,

Kimley-Horn & Associates

Strategic PARTNERSHIPS with key STAkeholders in the

public and private sectors are fundamental assets for the continued

revitalization of downtown. They enhance DRA services and leverage

our limited resources for greater impact.

DOWNTOWN VISION PLAN

DRA is working closely with the City of Raleigh to develop a

10-year strategic vision plan for downtown. The planning

process will provide an opportunity for DRA stakeholders and the

community to actively participate in defining a vision, identifying

catalytic projects, and pinpointing action steps. DRA will play

many roles in the process—partner, implementer, advocate, and

catalyst. Thus far, we have raised $250,000 to contribute to

the planning process.

BEST RALEIGH (Beautifying Emerging Spaces Together)

• Engages property owners to support the arts community by

enhancing the appearance of under-utilized storefronts

• In the spring of 2013, the Dillon Supply Company Building will

add to the four already completed storefronts

Glenwood South Global Fare

• Partnered with a contractor and Glenwood South merchants to

produce a street festival showcasing the sights, sounds, smells

and tastes of the district

• Event featured a boutique bazaar, live music, Iron Chef

Competition, and street performers

HUB Raleigh

• Supports growth of entrepreneurial activity through our work

with this innovative creative co-working space


Marketing the R-LINE, downtown’s free circulator, in partnership with

the city clearly illustrates how the adoption of our “You R Here” brand by

partner organizations expands our visibility and raises awareness about

downtown amenities.

• Over 304,000 rode the R-LINE in 2012

• Ridership has grown year after year and was up 9% from 2011

• Experienced a record high of 6,934 riders in a single week this year

© Carolyn Scott © Cheryl Gottschall

Downtown’s free public wi-fi is also co-promoted by DRA and the

city to enhance Raleigh’s image as a technologically innovative location

for businesses.

• Users logged an average of 106,000 sessions per month on

downtown’s free public Wi-Fi—283% more than 2011

CO-BRANDING: THE R-LINE AND DOWNTOWN RALEIGH FREE PUBLIC WI-FI

© Carolyn Scott

clean is green

DRA partnered with the City of Raleigh to develop

and promote the “Clean is Green Raleigh” campaign,

ceremoniously unveiling the Big Belly solar trash

compactor and recycling unit pilot project in Glenwood

South in May 2012. These solar-powered trash units

reduce overflows and decrease the number of collection

trips by 80%, cutting related fuel use while reducing

staff time for pickups and wear and tear on streets.

• 20 Big Belly solar trash compactor and

recycling units installed—marking the first widespread

public recycling effort in downtown Raleigh

ACTIVATE raleigh

For the first time, DRA partnered with Activate Good

for a community-wide volunteer service day in honor of

9/11. Volunteers contributed an additional 987 hours for

other DRA produced programs including our living tour,

farmers market, and Winterfest kickoff celebration.

• 2,324 volunteer hours to Activate Raleigh

• 967 volunteers from 30 host companies helped

complete 44 projects

19


A TRANSPARENT DOWNTOWN | 20

A TRANSPARENT

DOWNTOWN

In 1996 the Downtown Raleigh Alliance WAS CREATED as a business-league

nonprofit association for the purpose of revitalizing downtown. The by-laws state that

DRA was created for “the delivery of services funded by the business improvement

district (property assessment): to attract investors, businesses and developers to

downtown; to recruit retail and service businesses and promote and encourage

development; to undertake activities to promote a positive image of downtown and

to improve its marketability; and to maintain continuous and positive dialogue with

government leaders.” As you can see, DRA now fulfills its purpose more than ever

through its core services and by virtue of its success and growth.

© Luster Studios

To further implement its mission, Raleigh Civic Ventures (RCV) was created in 2004

as a subsidiary of DRA to “serve as a supporting organization for the benefit of the

Downtown Raleigh Alliance.” Creating RCV expanded the potential revenue sources for

DRA by providing opportunities for charitable donations. The first project

undertaken by RCV was to help solicit funding that paid for the lighting at Nash Square.

Mr. Frank Daniels, Jr., our 2013 Distinguished Leader Award recipient, served on the

founding board.

In 2008, the combined budget for the two organizations was less than $1 million. At

that time, our budget was significantly smaller than that of comparable downtown

organizations operating in cities with similar populations to Raleigh. Five years later, the

combined $2.4 million budget provides a diverse array of revenue streams

that leverage one another. Multiple revenue streams reduce the risk to the organization by

not relying heavily on any one source of revenue, which is a challenge for all nonprofits.

Annually, DRA’s finance committee develops the operating budgets that are approved

by its board of directors. The organization operates with a balanced budget and

demonstrates fiscal responsibility by remaining debt free. Johnson Lambert

& Co. LLC, an independent accounting firm, audits the combined financial statements

of DRA and RCV annually, and the firm’s reports have confirmed DRA’s sound financial

standing.


23%

CS

25%

FS

4%

MD

48%

PA

2012-2013 Combined

Budgeted Revenues

Property

Assessment (PA)

Fee for Service (FS)

Corporate

Sponsorships (CS)

Member Dues (MD)

9%

RA

16%

SE

9%

SP

2%

SB

28%

AO

36%

SH

2012-2013 Combined

Budgeted Expenditures

Safety, Hospitality & Clean (SH)

Advocacy & Operations (AO)

Special Events Production &

City Plaza Programming (SE)

Retail Attraction & Merchant

Programs (RA)

Strategic Partnerships &

Stakeholder Engagement (SP)

Strategic Branding &

Communications (SB)

business improvement district

FRED FLETCHER

Pilot

Mill

Mordecai

Cameron

Park

Glenwood-Brooklyn

William

Peace

University

BOYLAN AVE

GLENWOOD AVE

PEACE ST

GLENWOOD

SOUTH

DISTRICT

DAWSON ST

CAPITAL

DISTRICT

MCDOWELL ST

WILMINGTON ST

N PERSON ST

Oakwood

EDENTON ST

NC STATE

CAPITOL

WEST ST

NASH

SQUARE

HARGETT ST

MOORE

SQUARE

DISTRICT

MOORE

SQUARE

OAKWOOD

CEMETERY

Boylan

Heights

W DAVIE ST

WAREHOUSE

DISTRICT

W SOUTH ST

Raleigh

Convention

Center

FAYETTEVILLE

STREET

DISTRICT

FAYETTEVILLE ST

S BLOODWORTH ST

Hunter-Thompson

Performing

Arts

Center

Shaw

University

CHAVIS PARK

South

Park

21


BOARD AND STAFF | 22

BOARD & STAFF

STAFF

Roxanne CoFFEy | Office Manager

roxannecoffey@downtownraleigh.org

OFFICERS &

EXECUTIVE

COMMITTEE 2013

DAVID a. DIAZ | President & CEO

daviddiaz@downtownraleigh.org

Ellen FRAGola | Marketing & Events Manager

ellenfragola@downtownraleigh.org

kIMBERLEy Jones | Assistant to the President

kimberleyjones@downtownraleigh.org

RANDY Jones | Senior Director of Special Events

randyjones@downtownraleigh.org

LACIE LINDSTAEDT | Director of Communications & Membership

lacielindstaedt@downtownraleigh.org

HALLIE MITTLEMAN | Director of Sustainability & Planning

halliemittleman@downtownraleigh.org

Jill Wells Heath

Chair

Mulkey Engineers & Consultants

Thomas S. Hill

Vice Chair/Treasurer

Highwoods Properties

Clymer Cease, Jr.

Immediate Past Chair

Pearce Brinkley Cease + Lee

Joseph “Bo” Dempster, Jr.

Secretary

Poyner Spruill

Rodney Gaddy

At-Large

Duke Energy

MARSHALL MUNNS | Budget Manager

marshallmunns@downtownraleigh.org

PAUL REIMEL | Economic Development Manager

paulreimel@downtownraleigh.org

RoBERT RUTTEN | Director of Ambassador Services

rrutten@blockbyblock.com

STACEY SIMEONE | Graphic Designer

staceysimeone@downtownraleigh.org

Sharon Moe

At-Large

North State Bank

Jon Wilson

At-Large

Kimley-Horn and Associates, Inc.

David A. Diaz (Ex-Officio)

President and CEO

Downtown Raleigh Alliance


The DRA board of directors and staff work as a team. The board provides leadership and sets the strategic

direction for the organization. The staff implements the board’s direction on a day-to-day basis.

BOARD OF DIRECTORS 2013

David P. Adams

Capital Bank

Richard French

French/West/Vaughan

Deborah K. Ross (Ex-Officio)

NC General Assembly

J. Russell Allen (Ex-Officio)

City of Raleigh

Niall Hanley

Hibernia Entertainment, LLC

Harvey Schmitt (Ex-Officio)

Greater Raleigh Chamber of Commerce

Mary-Ann Baldwin (Ex-Officio)

City of Raleigh

Venessa Harrison

AT&T North Carolina

Jason Smith

18 Seaboard Restaurant

Jim Belt

Downtown Resident / DLA

Kathy Higgins

Blue Cross and Blue Shield of NC

Josh Stein (Ex-Officio)

NC General Assembly

Ashley Christensen

AC Restaurants

Andy Holland

Wells Fargo Bank

Andrew Stewart

Empire Properties

David Cooke (Ex-Officio)

Wake County

Chad T. Lefteris

Rex Healthcare

Debra M. Townsley

William Peace University

Sally Edwards

Marbles Kids Museum

Sarah Powers

Visual Art Exchange

Caroline F. Welch

ABC 11-WTVD

B. Keith Faulkner

Campbell University School of Law

Rebecca Quinn-Wolf

PNC

Dorothy C. Yancy

Shaw University

THANK YOU TO OUR 2012 OUTGOING BOARD MEMBERS

Betsy Bennett

John Healy, Jr.

John Idler

Jack Kimball

NC Museum of Natural Sciences

Hyde Street Holdings, LLC

ABC 11-WTVD

RE/MAX City Centre

Jim Brown

RBC Bank (Now PNC)

Kristi Hyman

Downtown Resident

John Kelly

Keen Strategy

© Stacey Simeone

23


© Cheryl Gottschall | www.gottschallphotography.com

120 S. Wilmington 120 S. Wilmington St, Ste 103 Street, • Raleigh, Ste NC 10327601 • Raleigh, • YouRHere.com NC 27601 • • 919.832.1231 YouRHere.com (p) • 919.832.0984 • 919.832.1231 (f)

More magazines by this user
Similar magazines