Glasgow's Cultural Strategy - Glasgow Life
Glasgow's Cultural Strategy - Glasgow Life
Glasgow's Cultural Strategy - Glasgow Life
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<strong>Cultural</strong> and Leisure Services<br />
20 Trongate<br />
<strong>Glasgow</strong><br />
G1 5ES<br />
Tel: 0141 287 4350<br />
Fax: 0141 287 5199<br />
E-mail: culture@glasgow.gov.uk<br />
www.glasgow.gov.uk<br />
<strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />
<strong>Glasgow</strong>: The Place, The People, The Potential<br />
BE PART OF IT<br />
Published March 2006
01<br />
02<br />
Foreword<br />
<strong>Glasgow</strong> is in the process of a great<br />
renaissance. In the past few years, new<br />
homes, schools, leisure facilities and<br />
businesses have sprung up, and there are<br />
now more jobs in the city than ever before.<br />
There is certainly a growing self-belief<br />
and ambition in <strong>Glasgow</strong>. Whether this is<br />
shown in our desire to attract the world’s<br />
leading sporting and cultural events or<br />
the confidence other people have shown<br />
by investing in the area, it’s a great time<br />
to be part of the city. We must continue<br />
this good work and ensure that those<br />
people who don’t currently benefit from<br />
this are given the opportunity to do so.<br />
We want to create a city of opportunities<br />
where everyone, regardless of their<br />
background, has the chances and<br />
self-assurance to reach their full<br />
potential. Culture and sport can play<br />
a major part in achieving this – it can<br />
help people strive for excellence and<br />
achievement in all parts of their life.<br />
We need more people to share in the<br />
experiences of culture and sport. We<br />
want all communities to do better and to<br />
inspire each other. We want them to take<br />
up an instrument, use their voice, draw,<br />
perform, dance, run, do gymnastics, excel<br />
at team sports, visit libraries, museums<br />
and heritage sites, and just have fun.<br />
We want people to read, reflect and<br />
understand the world around them,<br />
to get a glimpse of the past and images<br />
of the future. We want to use the<br />
resources at our disposal, and those<br />
of our partners, to involve, challenge<br />
and stimulate the people of <strong>Glasgow</strong>.<br />
All of this will help continue the<br />
transformation of <strong>Glasgow</strong>. It’s about<br />
helping people do better at school,<br />
making it easier to find employment<br />
or take part in additional training<br />
or education, and improving the<br />
health of the whole population.<br />
Of course achieving this will be a very<br />
great task. It will mean the City Council<br />
working with public, private, voluntary and<br />
community groups across all of <strong>Glasgow</strong>,<br />
along with national agencies too. But<br />
there is an immense prize to be won if we<br />
do this, and one that we must all strive for.<br />
Since being European City of Culture in<br />
1990, <strong>Glasgow</strong> has changed significantly<br />
and for the better. We can now use<br />
culture and sport to continue this good<br />
work, and ensure that everyone in the<br />
city has the best opportunities to succeed<br />
in life. Our <strong>Cultural</strong> <strong>Strategy</strong> will play<br />
a major part in making this happen.<br />
Councillor Steven Purcell<br />
Leader of <strong>Glasgow</strong> City Council<br />
This is the first comprehensive<br />
<strong>Cultural</strong> <strong>Strategy</strong> published by<br />
<strong>Glasgow</strong> City Council in recent years<br />
encompassing dance, music, visual<br />
arts, theatre, community recreation,<br />
museums, heritage, libraries,<br />
information and learning, sport,<br />
parks and open spaces, events and<br />
festivals, and creative industries.<br />
Although the publication is in itself<br />
significant, demonstrating the Council’s<br />
belief that culture is central to improving<br />
the quality of life for Glaswegians and<br />
visitors alike, it is not the words, but what<br />
is actually being delivered through the<br />
strategy which matters. And although<br />
I could be accused of bias, what the<br />
strategy delivers is – and will be – simply<br />
stunning. For example, investment<br />
in physical infrastructure, the like of<br />
which has not been seen since Victorian<br />
days - £200m of capital investment in<br />
cultural facilities in the next 5 years,<br />
with 2006 alone seeing: the opening<br />
of the City Halls and Fruitmarket, new<br />
home to the BBC Scottish Symphony<br />
Orchestra; The Bridge in Easterhouse,<br />
an Arts Centre, designed by top Scottish<br />
architect Gareth Hoskins, and base for<br />
the National Theatre of Scotland; and of<br />
course the long awaited refurbishment<br />
of Kelvingrove Art Gallery and Museum.<br />
In addition, there is a new policy<br />
pledge to all <strong>Glasgow</strong>’s schoolchildren,<br />
guaranteeing opportunities to visit, enjoy<br />
and participate in programmes at the<br />
city’s museums and galleries, libraries,<br />
theatres, and arts venues, which will<br />
foster a life-long engagement with the<br />
arts, heritage, sport, and learning.<br />
In developing the strategy, the Council has<br />
acknowledged the link between cultural<br />
participation, economic regeneration, and<br />
the provision of enhanced opportunity for<br />
our citizens. In recent years, <strong>Glasgow</strong> has<br />
experienced record levels of private<br />
investment, and the city’s economy<br />
continues to out-perform the rest of<br />
Scotland. But with investment and<br />
economic growth comes the need<br />
for a skilled workforce, and we know<br />
that culture and sport have a key<br />
role to play in equipping people with<br />
the necessary skills to play an active<br />
role in <strong>Glasgow</strong>’s future success.<br />
We wish to sustain <strong>Glasgow</strong>’s regeneration<br />
and develop its metropolitan role within<br />
an adaptable yet robust framework<br />
for cultural investment. As part of the<br />
National and Regional Sports Facilities<br />
<strong>Strategy</strong>, for example, <strong>Glasgow</strong> is already<br />
committed to building a new National<br />
Indoor Sports Arena in the east end of<br />
the city and a regional sporting complex<br />
at Toryglen. Such continued investment<br />
will not only enable us to widen access<br />
to world class facilities for local<br />
communities, but also provides us with<br />
the confidence and competitive foundation<br />
to drive <strong>Glasgow</strong> 2014 – Scotland’s bid<br />
for the Commonwealth Games. <strong>Glasgow</strong><br />
has long reaped the economic benefits<br />
of culture and sport and has a proven<br />
track record of successfully hosting<br />
top-class cultural and sporting events,<br />
including the annual World Pipe Band<br />
Championships, Celtic Connections, the<br />
Champions League Final in 2002 and,<br />
more recently, the Special Olympics<br />
Great Britain National Games.<br />
The strategy celebrates that provision for<br />
culture and sport is based on a vibrant<br />
mixed economy. This comprises a strong<br />
private leisure, entertainment and fitness<br />
sector, a contemporary and dynamic<br />
commercial music sector with an<br />
international reputation, alongside the<br />
cultural and creative industries – one<br />
of the key growth sectors in the city<br />
– which are now second only to London.<br />
Competing in a global economy, where<br />
cultural tourism is estimated to account<br />
for 37% of all tourism, our commitment<br />
to enhancing the city’s cultural<br />
infrastructure and events programme<br />
will help <strong>Glasgow</strong> to achieve a strong and<br />
unique position in the global market.<br />
The strategy recognises the city’s key<br />
cultural and sporting achievements<br />
and sets out a vision for delivering the<br />
Council’s social and economic aims<br />
and objectives through culture and<br />
sport. It will continue to evolve as we<br />
engage with partners and the city’s<br />
citizens, promoting a broader, more<br />
inclusive view of culture. This view of<br />
culture combines equality and access,<br />
and strives for excellence and quality.<br />
It strengthens local identity and places<br />
a high value on personal development.<br />
We want <strong>Glasgow</strong> to be an economically<br />
competitive, vibrant and creative city that<br />
prospers, but we also want to ensure<br />
that all its citizens share in its success.<br />
Bridget McConnell<br />
Executive Director, Culture and Sport
03 04<br />
Introduction<br />
Living in <strong>Glasgow</strong> today<br />
<strong>Glasgow</strong> is Scotland’s largest city and<br />
local authority. It has a population of<br />
585,090, of whom 22.3% are aged 18<br />
years or under, 15% are aged 65 or<br />
over, and 5.5% are from black and<br />
minority ethnic (BME) communities.<br />
The city has undergone a major<br />
transformation over the last 30 years<br />
and the regeneration continues.<br />
This transformation has seen the<br />
resurgence of the local economy<br />
and the renewal of <strong>Glasgow</strong>’s<br />
physical infrastructure and<br />
significant improvements in its image<br />
– nationally and internationally.<br />
<strong>Glasgow</strong> is a vibrant, culturally well<br />
developed and cosmopolitan city with<br />
a strong cultural infrastructure. Yet<br />
the city remains one of stark contrasts.<br />
Many citizens are not benefiting<br />
directly from the city’s growth and<br />
opportunities, both socially and<br />
economically, with more than 1 in 4<br />
Glaswegians of working age claiming<br />
benefits, almost half (46%) of families<br />
with dependent children headed by<br />
a lone parent, and almost half (47%)<br />
of <strong>Glasgow</strong>’s citizens living in the<br />
10% most deprived areas in Scotland.<br />
<strong>Glasgow</strong>’s health remains poor<br />
compared to the rest of the UK and<br />
Europe, with 26% of the population<br />
identified as having a limiting long<br />
term illness. We must conclude<br />
therefore that, despite <strong>Glasgow</strong>’s<br />
successful and continuing<br />
transformation, the energy and<br />
vitality of this vibrant, metropolitan<br />
city, with a significant cultural<br />
infrastructure, does not impact on<br />
the health and wellbeing of a large<br />
proportion of the city’s population.<br />
This is why we need to develop a<br />
clear strategy, linked to key actions<br />
that will focus on how all <strong>Glasgow</strong>’s<br />
citizens and visitors can benefit<br />
from the city’s cultural wealth, and<br />
involve a range of key partners from<br />
the public, voluntary and business<br />
sectors in its implementation.
05<br />
06<br />
The City Chambers, George Square<br />
Meet Your Neighbour Workshop<br />
at St Mungo Museum of Religious <strong>Life</strong> and Art<br />
River Clyde<br />
“Radiance, <strong>Glasgow</strong>’s<br />
Festival of Light, was<br />
excellent and an<br />
extremely impressive<br />
advert for <strong>Glasgow</strong>’s<br />
approach to culture.”<br />
Customer Comment<br />
The wider context<br />
The wider context is the First Minister’s<br />
St Andrew’s Day address in 2003,<br />
where he set out the government’s<br />
vision “to make the development of our<br />
creative drive, our imagination, the next<br />
major enterprise for our society. Arts<br />
for all can be a reality, a democratic<br />
right, and an achievement of the 21st<br />
century”. This acknowledges that<br />
each citizen of Scotland should have<br />
equal access to cultural activity. The<br />
First Minister also heralded the cross<br />
cutting agenda. This embeds cultural<br />
thinking across all departmental<br />
concerns and requires an integrated<br />
response from local authorities<br />
embracing all council services.<br />
The <strong>Cultural</strong> Commission established<br />
by the Minister for Culture,<br />
Tourism, and Sport in April 2004<br />
comprehensively reviewed the cultural<br />
situation in Scotland in all its facets<br />
and reported in June 2005 1 , setting out<br />
the major challenges facing Scotland’s<br />
culture. It considered the governance of<br />
the cultural sector; the establishment<br />
of four cultural rights along with<br />
supporting cultural entitlements, the<br />
development of national standards<br />
to raise the quality of cultural<br />
provision, the development of local<br />
cultural strategies and local <strong>Cultural</strong><br />
Planning Partnerships, and making<br />
culture a key strategic theme within<br />
the Community Planning system.<br />
In <strong>Glasgow</strong>, Community Planning is<br />
being established at the city-region<br />
level, city-wide and locally. At the<br />
city-wide level, the <strong>Glasgow</strong><br />
Community Planning Partnership<br />
established in February 2004, has<br />
written <strong>Glasgow</strong>’s Community Plan.<br />
It has five overarching themes which<br />
this cultural strategy seeks to support:<br />
• A Working <strong>Glasgow</strong><br />
• A Healthy <strong>Glasgow</strong><br />
• A Learning <strong>Glasgow</strong><br />
• A Safe <strong>Glasgow</strong><br />
• A Vibrant <strong>Glasgow</strong><br />
The Social and Economic Impact<br />
of Culture and Sport<br />
There is significant evidence that<br />
culture and sport make a positive<br />
contribution to social renewal<br />
and economic regeneration and<br />
address broader social policy issues<br />
related to community development,<br />
social justice, health, learning<br />
and educational attainment.<br />
The 1997 ‘Social Impact of the Arts’<br />
study by Matarasso 2 concluded that<br />
participation in the arts resulted<br />
in benefits to individuals and<br />
communities, such as an increase in<br />
confidence, creativity and transferable<br />
skills; building confidence in minority<br />
communities; promoting social<br />
networks and contributing to social<br />
cohesion. Other research carried<br />
out in 2003 for the Department for<br />
Culture, Media and Sport 3 showed that<br />
participation in cultural and sporting<br />
activities can also improve informal<br />
and formal learning; enhance quality<br />
of life; and improve personal and local<br />
identity and a sense of well-being.<br />
There is also clear evidence as<br />
identified by Coalter (2001) 4 and<br />
University of <strong>Glasgow</strong> (2002) 5 that<br />
cultural and sporting activity can<br />
lead to improved physical and mental<br />
health, and that people with active<br />
lifestyles have lower risks of coronary,<br />
cardiovascular and respiratory disease<br />
than those who have inactive lifestyles.<br />
Research carried out by NFO System<br />
Three in 2002 6 on the level and extent<br />
of participation in culture and arts<br />
activity has shown that the most<br />
disadvantaged in the community are<br />
least likely to participate, in particular<br />
lower socio-economic groups, young<br />
people with low education attainment,<br />
disabled people, and black and minority<br />
ethnic communities. A key priority for<br />
the <strong>Cultural</strong> <strong>Strategy</strong> is to increase<br />
participation in activities and access<br />
to facilities, in particular focusing<br />
on the most disadvantaged and<br />
excluded communities.<br />
Research carried out in 2002 for the<br />
National Endowment for Science<br />
Technology and the Arts (NESTA) 7<br />
concluded that there is a link between<br />
cultural participation and increased<br />
literacy, and an association between<br />
cultural possessions and culture in<br />
family background and educational<br />
performance. Research and evaluation<br />
of the New Opportunities Fund<br />
supported Splash Extra Programme<br />
(2002) 8 also demonstrated a link<br />
between participation in arts, culture<br />
and sport activities and a reduction<br />
in offending behaviour.<br />
Various economic appraisals and<br />
evaluations of cultural facilities,<br />
activities and events (e.g. Dundee<br />
Contemporary Arts Centre, the Arts<br />
in the Highlands and Islands, and<br />
the MTV Europe Music Awards in<br />
Edinburgh 2003) have demonstrated<br />
both direct and indirect economic<br />
impacts on local areas and beyond.<br />
Evaluations have shown that additional<br />
expenditure and employment both<br />
locally and nationally have often been<br />
the result of the establishment of<br />
cultural facilities or major events.<br />
They also highlight the importance<br />
of cultural tourism to the economy.<br />
Economic evaluations of sporting<br />
events have demonstrated a range of<br />
economic impacts including additional<br />
employment and the potential for long<br />
term economic gains, particularly<br />
when a major sporting event has<br />
been the catalyst for the regeneration<br />
of an area. There is also evidence<br />
that culture and sport contributes to<br />
environmental (physical) regeneration<br />
through the refurbishment or re-use of<br />
existing buildings, the establishment<br />
of cultural and creative quarters<br />
and the use of art in public places.
07<br />
08<br />
The Lighthouse,<br />
<strong>Glasgow</strong>’s Centre for Architecture and Design<br />
Tramway,<br />
performance and visual arts venue<br />
Hampden,<br />
Scotland’s National Stadium<br />
How culture in <strong>Glasgow</strong><br />
has evolved<br />
<strong>Glasgow</strong>’s rise as the second city of<br />
the empire and workshop of the world,<br />
its long term decline and more recent<br />
renewal is well documented. It has<br />
left a rich cultural legacy. <strong>Glasgow</strong><br />
still derives much of its personality<br />
and defining characteristics from<br />
its Victorian heyday: energetic,<br />
enterprising, confident, outward<br />
looking, resilient and combative in the<br />
face of hardship but at the same time<br />
‘community-minded’, determined to<br />
make something of itself and to be<br />
treated the equal of anywhere in the<br />
world. The cultural legacies of the<br />
19th century city – theatres, concert<br />
halls, public libraries, parks,<br />
architectural heritage and above all<br />
museums and museum collections<br />
– provide a significant proportion of<br />
Scotland’s tangible cultural assets.<br />
<strong>Glasgow</strong>’s <strong>Cultural</strong><br />
Renaissance Post 1980<br />
In the face of major economic obstacles,<br />
poor housing and high levels of<br />
unemployment, <strong>Glasgow</strong> City Council<br />
took a bold, strategic decision to use<br />
the city’s cultural infrastructure as a<br />
catalyst for regeneration. It invested in<br />
the Burrell Collection which opened in<br />
1983, followed in 1986 by the Scottish<br />
Exhibition and Conference Centre<br />
and the Kelvin Hall International<br />
Sports Arena in 1987, the staging of<br />
the International Garden Festival in<br />
1988, and <strong>Glasgow</strong>’s designation as<br />
European Capital of Culture in 1990.<br />
The Council saw the latter as part of<br />
a strategic investment programme,<br />
which would ensure the long-term<br />
future of the cultural sector and<br />
contribute to the economic and<br />
social regeneration of the city.<br />
The ‘Year of Culture’ included<br />
performance events, exhibitions,<br />
commissioned works, community<br />
and international productions, and<br />
the creation of new venues, often<br />
from redundant spaces and buildings<br />
including: The Arches, Tramway, and<br />
the <strong>Glasgow</strong> Royal Concert Hall.<br />
There were an estimated 7 million<br />
attendees at over 8,000 events, which<br />
unlocked the potential for new cultural<br />
industries in areas such as music,<br />
design, film and creative technologies.<br />
Since 1990, momentum has continued<br />
through the city’s tourism strategy and<br />
through an investment programme<br />
in cultural and sporting venues.<br />
This includes St Mungo Museum of<br />
Religious <strong>Life</strong> and Art opened in 1993,<br />
the Gallery of Modern Art (GOMA) in<br />
1996, <strong>Glasgow</strong>’s first international<br />
50 metre swimming pool at Tollcross in<br />
1995, the Clyde Auditorium Conference<br />
Centre in 1997, the National Centre<br />
for Architecture (The Lighthouse) in<br />
1999, the refurbishment of Tramway<br />
in 2000, and the <strong>Glasgow</strong> Science<br />
Centre in 2001.<br />
The creative industries sector in<br />
<strong>Glasgow</strong> has developed significantly<br />
post 1990 with the support of the<br />
Council and Scottish Enterprise<br />
<strong>Glasgow</strong>. Tailored business<br />
development support includes<br />
the <strong>Glasgow</strong> Film Fund and Film<br />
Office, designed to make <strong>Glasgow</strong> a<br />
production city for film and cinema;<br />
financial support for organisations<br />
such as Wasps, to provide studio and<br />
workshop accommodation for artists;<br />
a business support programme for<br />
<strong>Glasgow</strong> design companies; and<br />
facilitating major themed developments<br />
such as the digital media campus<br />
and city science campus.<br />
In their totality these projects and events<br />
have contributed to the image of the<br />
city as a lively, cosmopolitan place to<br />
visit and work. This has resulted in<br />
a significant growth in tourism since<br />
1997, with <strong>Glasgow</strong>’s share of the<br />
Scottish tourism market increasing<br />
from 16% in 1997 to 19% in 2003. The<br />
Council’s strategy of proactively bidding<br />
for major world events, such as the<br />
UEFA Champions League Final in 2002,<br />
has contributed both to this growth<br />
and to the positive image of the city.<br />
The city now attracts more than 3.2<br />
million tourists each year, generating<br />
around £700million annually for<br />
the local economy. In parallel with<br />
the growth in destination tourism,<br />
<strong>Glasgow</strong> has seen conference sales<br />
increase by 200% since 1997. Leisure<br />
and tourism account for 28,000 jobs<br />
in the city and almost 56,000 jobs<br />
across the Greater <strong>Glasgow</strong> and<br />
Clyde Valley region, significantly<br />
higher than jobs in shipbuilding in<br />
the region when it was at its peak.<br />
Over the last five years the city’s<br />
economy has outperformed every<br />
other part of Scotland and within<br />
this growth the creative industries<br />
are playing a significant role, with<br />
<strong>Glasgow</strong> increasingly seen as the UK’s<br />
second centre for creative business.<br />
It has strong clusters in film, media<br />
and education. In 2001, nearly 27,000<br />
people were employed in the sector,<br />
equating to 7% of all city employment,<br />
and the sector was growing faster in<br />
<strong>Glasgow</strong> than the rest of the economy.<br />
Both <strong>Glasgow</strong> City Council and<br />
Scottish Enterprise <strong>Glasgow</strong> recognise<br />
the importance of the sector to the<br />
city economy and invest heavily in<br />
it. <strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />
Industries <strong>Strategy</strong> and Action Plan<br />
is being developed to ensure the city<br />
maintains its position as number<br />
two in the UK, and it is a Council<br />
priority to agree and implement<br />
the <strong>Strategy</strong>’s recommendations.
09<br />
10<br />
Kelvingrove<br />
Art Gallery and Museum<br />
Older people using an<br />
Open Museum handling kit<br />
Kibble Palace<br />
in the Botanic Gardens<br />
Physical Regeneration<br />
in <strong>Glasgow</strong><br />
The evolution of <strong>Glasgow</strong> has been<br />
underpinned by significant physical<br />
redevelopment and regeneration,<br />
and a sustained programme of<br />
investment in new office, hotel, and<br />
retail developments over the last<br />
ten years. Substantial investment in<br />
housing, in both traditional inner city<br />
tenements and peripheral estates, has<br />
occurred from Greater Easterhouse to<br />
Castlemilk. Private housing investment<br />
is transforming previously blighted<br />
areas particularly on the waterfront, to<br />
the east of the city centre, and in the<br />
inner east end, and the recent transfer<br />
of the city’s housing stock to the GHA<br />
signifies a continued commitment to<br />
this regeneration strategy.<br />
<strong>Glasgow</strong> City Council recognises<br />
the importance of culture and sport<br />
to the regeneration of the city and<br />
our commitment is evidenced in the<br />
ongoing and future planned investment<br />
in new cultural and sporting venues<br />
totalling some £170 million. This<br />
includes: a £30 million refurbishment<br />
of Kelvingrove Art Gallery and Museum;<br />
the relocation of the city’s Museum<br />
of Transport to a purpose built iconic<br />
building on a prominent site on the<br />
River Clyde; a £44 million investment in<br />
national and regional sports facilities,<br />
including the National Indoor Sports<br />
Arena as part of the Clyde Gateway<br />
Project; and supporting Scotland’s<br />
Commonwealth Games bid - <strong>Glasgow</strong><br />
2014. The redevelopment of King Street<br />
and the Briggait as a visual arts quarter<br />
and the refurbishment of the City Halls<br />
and the Fruitmarket forms a key part of<br />
the city’s plans for the regeneration of<br />
the Merchant City as an economically<br />
vibrant cultural quarter.<br />
Parks regeneration continues, aimed<br />
at restoring <strong>Glasgow</strong>’s parks heritage<br />
at <strong>Glasgow</strong> Green,Tollcross Park, the<br />
Kibble Palace in the Botanic Gardens<br />
and at Govanhill Park, forming part<br />
of a wider area regeneration strategy.<br />
At a local level investment has taken<br />
place in community facilities and<br />
libraries across the city, recognising<br />
their key role as accessible, locally<br />
based facilities as well as their<br />
impact on the regeneration and<br />
renewal of local neighbourhoods.<br />
Funding partners currently<br />
include: national government; the<br />
National Lottery; the European<br />
Commission; and the private sector.<br />
A <strong>Cultural</strong> Balancing Act<br />
<strong>Glasgow</strong> City Council has to operate<br />
a fine balancing act in distributing<br />
its resources, between a focus on<br />
the city centre and the wider city,<br />
between the range of traditional<br />
high culture modes and community<br />
owned culture, and also between the<br />
very many other interest groups and<br />
organisations. Our task is to address<br />
these varying demands in a way that<br />
sustains creative organisations in an<br />
often dynamic and rapidly changing<br />
environment, in addition to taking<br />
a long term view of priorities in the<br />
deployment of staff, revenue and<br />
capital. It also means accepting that<br />
cultural activity impacts on the whole<br />
range of human life and therefore<br />
needs to service multiple agendas.<br />
<strong>Glasgow</strong> City Council has a key role<br />
in the delivery of <strong>Glasgow</strong>’s <strong>Cultural</strong><br />
<strong>Strategy</strong>. It supports culture and sport<br />
through the art, P.E., drama, music<br />
and dance curriculum in its 29 New<br />
Learning Communities; via the Dance<br />
School of Scotland, the School of Sport,<br />
and the Gaelic School; and through the<br />
provision of individual instrumental<br />
tuition. It is the custodian of the 74 city<br />
parks, including its famous Victorian<br />
parks (e.g. Kelvingrove Park, Queens<br />
Park, Tollcross Park), as well as other<br />
notable city parks and opens spaces<br />
(e.g. Pollok Country Park, <strong>Glasgow</strong><br />
Green and the Necropolis). It supports<br />
the creative and cultural industries<br />
and heritage development, as well<br />
as the main tourist initiatives and the<br />
<strong>Glasgow</strong> City Marketing Bureau with its<br />
role in supporting the development of<br />
the city’s Events <strong>Strategy</strong>. In addition,<br />
it delivers museums, libraries, arts<br />
and sport services through a range of<br />
city centre and locally based facilities<br />
alongside a range of community<br />
focused delivery networks.<br />
Shifts in policy direction have aligned<br />
the Council’s involvement in culture<br />
more closely with its central concerns<br />
for economic regeneration and social<br />
renewal, equality and inclusion, health,<br />
community safety, and community<br />
learning and development.<br />
Consequently we have redirected<br />
resources towards initiatives, projects<br />
and programmes designed to remove<br />
barriers to access, build capacity and<br />
provide pathways to participation.<br />
The Council is committed to building<br />
pathways which support people from<br />
the first spark of interest (e.g. an event<br />
in a local community centre, library<br />
or museum to a first visit to a city<br />
centre theatre, opera house or sports<br />
centre) in order to become a confident<br />
user of all the city’s services. This<br />
involves creating pathways for people<br />
who may have a potential interest but<br />
have no contact with specific cultural<br />
forms within their social network. To<br />
this end we have created networks<br />
of staff throughout the city to ensure<br />
that support is provided to embark<br />
on these pathways. For example, the<br />
introduction of Parks Development<br />
Officers to bring people back into<br />
our parks, state of the art Real<br />
Learning Centres bringing learning<br />
into our popular public libraries, and<br />
the establishment of a Youth Music<br />
Initiative in all our primary schools.<br />
The area based Community Action<br />
Teams support and develop arts,<br />
play and sport within communities,<br />
and the modernisation of the<br />
Museums Service has seen the<br />
establishment of the largest outreach<br />
and education service in the UK.<br />
The period from 1998 until now has<br />
shown a growing confidence in the<br />
city’s plans for cultural development<br />
from an array of funders. The Best<br />
Value Review process also led us<br />
to explore alternative methods of<br />
service delivery. The Kings Theatre, for<br />
instance, is now successfully managed<br />
by the Ambassador Theatre Group, and<br />
the establishment of the Kelvingrove<br />
Refurbishment Appeal (KRA) Trust<br />
has provided an effective and unique<br />
fundraising vehicle, involving some<br />
of the leading private entrepreneurs<br />
and business leaders in Scotland.
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12<br />
Aqua Aerobics<br />
Assistive technology within a REAL Learning Centre<br />
Festival of Light at the Hidden Gardens<br />
Case Study<br />
Developing links between education and wider cultural activity:<br />
Anti-Sectarianism and Education and Citizenship Programmes<br />
School children in <strong>Glasgow</strong> have participated in workshops developed by the Education and Access<br />
Team at St Mungo’s Museum, to develop their understanding and appreciation of other cultures.<br />
Young people explored themes such as racism, sectarianism, migration of communities and divisions<br />
within society, and learned how <strong>Glasgow</strong>’s multi-faith communities contribute to, and enrich the city.<br />
These programmes reflect our commitment to the development of services and initiatives to promote<br />
equality and challenge discrimination, and ensure that children and young people can experience the<br />
city’s cultural assets.<br />
Strategic Priorities<br />
<strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />
provides the direction for delivering<br />
cultural services in the city over<br />
the next three to five years.<br />
The intention is to develop a set<br />
of cultural entitlements based<br />
on the following broad ambitions<br />
through which we will deliver<br />
cultural services in the city:<br />
The right to explore, express<br />
and extend cultural identity<br />
Every citizen in <strong>Glasgow</strong> should have<br />
the right to experience the diversity<br />
of the city’s cultures and those of<br />
other cultures. For example, through<br />
accessing the city’s geneology and<br />
local history archives or attending<br />
the UK Festival of Muslim Cultures.<br />
The right to develop cultural<br />
talents and interests<br />
Every citizen in <strong>Glasgow</strong> should<br />
have the right to fulfil their creative<br />
potential through participation, and<br />
the development of their talent.<br />
For example, this could be through<br />
the Community Action Teams, Arts<br />
Development Officers and the posts<br />
within Education Services dedicated<br />
to making cultural links.<br />
The right to literacies<br />
Every citizen in <strong>Glasgow</strong> should have<br />
the right to education, ensuring<br />
essential reading, writing, numerical<br />
and IT skills. For example, through<br />
the introduction of Every Child a<br />
Member campaign and raising the<br />
awareness of the impact of library<br />
use on educational attainment.<br />
The right to health and well-being<br />
Every citizen in <strong>Glasgow</strong> should have<br />
the right to a general sense of health<br />
and wellbeing through participation<br />
in cultural, recreational and social<br />
activities. For example, through the<br />
provision of free access to swimming<br />
pools for all young people and adults<br />
over 60, and the Encourage project<br />
developing participation opportunities<br />
in the arts for older people.<br />
The right to a pleasant and<br />
high quality environment<br />
Every citizen in <strong>Glasgow</strong> should have<br />
the right to an environment offering<br />
local distinctiveness, variety and beauty<br />
which protects local cultural heritage<br />
and public spaces. This can be realised<br />
through the development of free and<br />
safe access to events, activities, walks<br />
and cycle routes in the city parks.<br />
The right to help shape and design<br />
cultural policy and provisions<br />
Every citizen in <strong>Glasgow</strong> should have<br />
the opportunity of helping to determine<br />
local cultural policies and provision.<br />
For example, through the development<br />
of local cultural strategies, and the<br />
development of an engagement<br />
strategy for young people that<br />
encourages comment and feedback<br />
on council services using Dialogue<br />
Youth networks and the <strong>Glasgow</strong> Young<br />
Scot Card and <strong>Glasgow</strong> Kidz Card.<br />
An essential part of our strategy is to<br />
open a dialogue with the arts, sports<br />
and cultural sectors as well as other<br />
partners, to articulate and develop an<br />
identifiable set of cultural entitlements<br />
for <strong>Glasgow</strong>’s citizens to engage with.
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14<br />
Encourage cultural and<br />
sporting participation<br />
We seek to enable as many people<br />
as possible (especially the young)<br />
to participate and realise their full<br />
potential by improving access to<br />
cultural and sporting activity as a<br />
means of enriching the quality of life<br />
of citizens of <strong>Glasgow</strong> and visitors<br />
to the city. <strong>Cultural</strong> rights and<br />
entitlements will play a central role<br />
in this. A cornerstone of <strong>Glasgow</strong>’s<br />
policy is the right of all citizens to<br />
culture, and to promote the expression<br />
of their cultural identity as a basic<br />
dimension of human dignity and<br />
social inclusion.<br />
One of the main mechanisms for<br />
widening access and increasing<br />
participation is through the many<br />
partnerships both between Council<br />
Services and with other city agencies,<br />
city organisations and the private<br />
sector. A key action from this strategy<br />
will be the establishment of a <strong>Cultural</strong><br />
Planning Partnership for <strong>Glasgow</strong>,<br />
which will oversee the implementation<br />
of the <strong>Cultural</strong> <strong>Strategy</strong> and develop<br />
cultural planning for the city. Using the<br />
Community Learning and Development<br />
Partnership model, the policies and<br />
priorities from this <strong>Cultural</strong> <strong>Strategy</strong><br />
will feed into the city’s Community<br />
Planning structures and processes,<br />
facilitating the development of<br />
local cultural strategies.<br />
Health is central to educational<br />
attainment, the ability to find work,<br />
and well being. With key partners<br />
in the health sector <strong>Glasgow</strong> City<br />
Council are committed to a shared<br />
vision of promoting sport and active<br />
recreation as one means of improving<br />
health and well being of citizens,<br />
particularly the most inactive.<br />
Case Study – Promoting Physical Activity: Community Clubs<br />
Part of <strong>Glasgow</strong> City Council’s commitment to improving the health and well-being of the<br />
city’s population, community clubs were established in response to reports that obesity<br />
levels among young children in Scotland were rising, due to high levels of inactivity and poor<br />
diet. Key objectives of the community club initiative are to encourage children to participate<br />
in physical activities on a regular basis from a young age, and to offer access to affordable<br />
and sustainable activities within a local setting. Based within ten of the city’s secondary<br />
schools, community clubs deliver a comprehensive programme of activities in the evenings,<br />
weekends, and holiday periods, attracting in excess of 2000 attendances per week. The<br />
Council’s <strong>Cultural</strong> and Leisure Services run community clubs jointly with voluntary groups,<br />
with other key partners including Education Services, Strathclyde Police, Strathclyde Fire<br />
Brigade, <strong>Glasgow</strong> Council for Voluntary Services, and the Sports Council for <strong>Glasgow</strong>.
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16<br />
Gallery of Modern Art<br />
Volleyball coaching session<br />
Kelvin Cycleway through Kelvingrove Park<br />
Case Study<br />
Raising Awareness of Social Justice Issues:<br />
Contemporary Art and Human Rights Exhibitions<br />
The Gallery of Modern Art (GoMA) has proactively sought to develop and improve its artistic<br />
and programming policies to support key <strong>Glasgow</strong> City Council objectives relating to social<br />
justice and equality. Sanctuary, elbowroom, and Rule of Thumb were part of a pioneering<br />
programme of events developed by GoMA, in conjunction with key partners such as Amnesty<br />
International, as part of its biennial Contemporary Art and Human Rights programme.<br />
Supported by a programme of workshops and events, the exhibitions aim to explore, address and<br />
raise awareness of social justice issues (e.g. forced migration, violence against women), while<br />
ensuring sensitivity, integrity and dignity. The events encapsulate how controversial and often<br />
‘uncomfortable’ topics can be considered in a sensitive way and how public awareness of social<br />
justice issues can be raised effectively. All three events culminated in an exhibition, which displayed<br />
the creative works of the participants, many of whom had direct experience of the issues being<br />
explored. All works were shaped by the participants’ personal thoughts and experiences, and many<br />
felt that the powerful self-expression was not only aesthetic, but also therapeutic and empowering.<br />
We will do this through the Active Schools<br />
Programme, which promotes physical<br />
activity amongst children, working<br />
with the New Learning Communities<br />
and establishing links to the city’s<br />
sports clubs and community clubs,<br />
and working with the Arts in Health<br />
Coordinators, currently funded by<br />
Greater <strong>Glasgow</strong> NHS Board. The<br />
Council will provide young people with<br />
the opportunity to learn to swim by<br />
Primary 6 and ensure that pathways<br />
are developed into advanced swimming<br />
programmes within our swimming<br />
pools. In addition, in line with the<br />
recommendations of the Physical<br />
Education Review Group, two hours<br />
of physical activity per week will be<br />
provided within the school curriculum.<br />
The Council will also support city wide<br />
programmes for walking, cycling and<br />
jogging, especially amongst older<br />
adults and the most disadvantaged<br />
and excluded communities. Critical<br />
to the success of these initiatives are<br />
area-based sports development teams<br />
working with local communities to<br />
create tailored activity programmes.<br />
The Council will increase the number<br />
of young people participating in football<br />
activity, with particular emphasis<br />
on the city’s most disadvantaged<br />
areas. The existing football<br />
development programme, delivered in<br />
partnership with the Scottish Football<br />
Association, achieves in excess of<br />
150,000 attendances each year and<br />
provides over 1,000 coach education<br />
opportunities for <strong>Glasgow</strong> citizens.<br />
The expansion of the programme in<br />
a more structured and localised basis<br />
will increase participation levels by<br />
40% by March 2009, deliver coach<br />
education more widely throughout<br />
the city, and develop a new league<br />
structure for adults.<br />
The city-wide free transport scheme<br />
Class Connections, aims to improve<br />
access to cultural and leisure<br />
opportunities for schools, especially<br />
those in socially excluded areas. The<br />
Council will seek to secure permanent<br />
funding to ensure it becomes a<br />
mainstream service.<br />
For 15 years the Open Museum outreach<br />
service has played an integral role in<br />
increasing access to, and participation<br />
in museums collections, by taking<br />
them beyond the museum walls and<br />
into the community so that citizens can<br />
create their own exhibitions, thereby<br />
developing new skills and interests.<br />
A review of the Open Museum will be<br />
undertaken to assess how to expand<br />
its work.<br />
The Council are challenging<br />
discrimination and raising awareness<br />
of social justice issues through the<br />
Gallery of Modern Art (GoMA), which<br />
hosts the biennial Contemporary<br />
Art and Human Rights exhibition,<br />
workshops and seminars. Sanctuary,<br />
the first in a series of exhibitions held<br />
in 2003, explored themes of identity<br />
and forced migration, and visitor<br />
numbers exceeded 210,000. In 2005,<br />
violence against women was explored<br />
through Rule of Thumb, and 2007 will<br />
focus on sectarianism and divided<br />
communities. The Artists in Exile<br />
project supports refugees and asylum<br />
seekers and is now in its third year.<br />
The city’s first literature festival Aye<br />
Write!, where 15,000 people took part,<br />
encourages reading and writing and<br />
is a vehicle to develop literacy and<br />
promote greater awareness of literary<br />
heritage and contemporary writing in<br />
<strong>Glasgow</strong> and Scotland. The second<br />
event will take place in February 2007.<br />
“One of the strongest<br />
thought challenging<br />
exhibitions – there feels<br />
like there was a real<br />
coming together of the<br />
artists and participants.<br />
Thanks for being able<br />
to see this.”<br />
GoMA Social Justice Exhibitions<br />
Comment from visitors book from elbowroom<br />
– part of Rule of Thumb exhibition<br />
The 21st Century is seeing the<br />
information revolution and libraries<br />
have a central role to play in ensuring<br />
that everyone has access to the<br />
resources, information and knowledge<br />
they need.<br />
We are committed to libraries being<br />
the hub of a city-wide integrated<br />
information service providing free<br />
access to many resources. They<br />
attract people from all walks of life,<br />
including the hard to reach, and<br />
provide safe, neutral environments<br />
which stimulate creativity and support<br />
formal and informal learning.<br />
In order to improve the quality,<br />
integration and range of resources<br />
available, the Council will work with<br />
public and commercial partners to<br />
implement key initiatives such as:<br />
the development of a citywide home<br />
library service and the launch of a<br />
range of Books to Go services involving<br />
workplaces, community libraries<br />
and community centres. Remote<br />
access to the cultural collections<br />
will be facilitated through the<br />
implementation of a publicly accessible<br />
collections navigation database,<br />
and the production of accessible<br />
electronic and print publications.<br />
Most parts of the city have some kind<br />
of facility provision, (e.g. a library,<br />
sporting facility or community centre)<br />
and we will ensure this spread is<br />
maintained where opportunities arise.<br />
The Council’s Pre-12 <strong>Strategy</strong> provides<br />
some opportunities for the co-location<br />
of leisure, cultural, health and learning<br />
services, with primary schools as<br />
the hub.<br />
Opportunities to enhance community<br />
provision will also be progressed<br />
through a corporate approach to the<br />
delivery of area based services and<br />
the strategic allocation of funds,<br />
building on existing good practice at<br />
Springburn Leisure Centre and Library<br />
and Haghill Park Primary School.<br />
New developments will include the<br />
Pollok Civic Realm project which will<br />
see the integration of Pollok Health<br />
Centre, Leisure Centre, Greater Pollok<br />
Development Company, Citizen’s<br />
Advice Bureau, childcare facilities,<br />
Pollok Library and Learning Centre<br />
and Pollok Kist in a community hub.<br />
People need to feel there are ladders<br />
of opportunity and progression and<br />
the Community Action Teams are<br />
important enablers. For example, they<br />
link possibilities within communities,<br />
getting youth groups to work with art<br />
form or sports specialists and enabling<br />
them to benefit from the coaches,<br />
trainers, courses and other resources<br />
that are available and are key in<br />
signposting groups and individuals to<br />
pathways to participation.<br />
Play is often not recognised for its<br />
ability to build knowledge and capacity.<br />
However, these life skills start with<br />
play as it opens out opportunities,<br />
ambition, creativity and imagination,<br />
and teaches children a range of social<br />
skills. Play experiences are vital<br />
to the growth and development of<br />
children, young people, families and<br />
communities. To date, Play Services<br />
have targeted children aged 5-12 years<br />
and it is proposed to widen the remit to<br />
pre-5s in order to develop experience<br />
of the arts, libraries, museums and<br />
sports. By age 8 all children in <strong>Glasgow</strong><br />
should have had the opportunity to<br />
take part in an organised play session.
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Celtic Connections Festival<br />
“Few organisations<br />
are willing to take<br />
people on with little<br />
experience - this is<br />
one of the few places<br />
that will not only give<br />
you experience but<br />
encourage you to do<br />
what you want to do.”<br />
Museums volunteer who has gone<br />
on to gain employment as a trainee<br />
residential social care worker<br />
Performance during the<br />
Festival of Light at the Hidden Gardens<br />
18<br />
The Council will continue to recognise<br />
and develop the role of Community<br />
Facilities as a key entry point to<br />
engaging the city’s network of<br />
cultural and sporting activity. We<br />
will ensure that they continue their<br />
role in developing pathways and<br />
signposting other Council Services.<br />
The city organises many events,<br />
some internationally oriented and<br />
others community focused, and the<br />
intention is to reduce barriers to<br />
visiting these, whether this requires<br />
a free shuttle service as with the<br />
<strong>Glasgow</strong> River Festival, or ensuring<br />
access for disabled people is provided.<br />
Equally our programming and<br />
marketing will ensure events reflect<br />
the diversity of <strong>Glasgow</strong>’s population.<br />
The Council recognises the importance<br />
of young people’s participation and<br />
engagement with council services.<br />
Education Services support a network<br />
of pupil councils across the city. In<br />
addition, <strong>Cultural</strong> and Leisure Services<br />
is responsible for supporting the multi<br />
agency Strategic Youth Partnership,<br />
which will be responsible for ensuring<br />
that there is a consistent approach<br />
to engaging, communicating and<br />
consulting with young people. Youth<br />
Services are currently modernising<br />
and central to this is building a sense<br />
of trust from young people that their<br />
contribution will have benefits and an<br />
impact on how services are developed<br />
and delivered. Through the pupil<br />
councils, Dialogue Youth and the<br />
<strong>Glasgow</strong> Kidz and Young Scot Cards, we<br />
will establish an ongoing dialogue with<br />
young people to inform and develop<br />
the growing range of cultural and<br />
sporting services and facilities in the<br />
city. This will lead to the development<br />
of a Youth Council for the city.<br />
We also recognise that looked after<br />
and accommodated young people in<br />
the city may experience difficulties<br />
in accessing cultural and sporting<br />
activities. The Council has started to<br />
address the needs of this vulnerable<br />
group of young people through<br />
informal learning programmes. We will<br />
continue to develop this based on the<br />
needs of the young people across the<br />
full range of Council Services.<br />
The importance of creativity and<br />
culture in education is paramount and<br />
recognised in the National Priorities<br />
for Education. Encouraging creativity<br />
in children leads to a life-long process<br />
of learning and fosters imagination,<br />
ambition, self-reliance, initiative,<br />
and an ability to work collaboratively.<br />
This requires a less cluttered, more<br />
holistic approach to the curriculum,<br />
using culture and the arts to engage<br />
in creativity, to support personal<br />
development and citizenship, and to<br />
develop different forms of learning.It<br />
also means cultural entitlements must<br />
thread through the formal and informal<br />
curriculum and out of school learning.<br />
In supporting the development of<br />
creative young people in the city, it is<br />
essential that we build cultural links<br />
in and beyond schools. These links are<br />
not currently sufficiently developed to<br />
deliver a creative curriculum. However,<br />
this can be achieved through improved<br />
linkages between Community Action<br />
Teams, Arts Development Officers<br />
and the <strong>Cultural</strong> Co-ordinator and<br />
<strong>Cultural</strong> Links posts. For these to be<br />
effective and to truly develop a culture<br />
of participation, there needs to be a<br />
broad definition and interpretation of<br />
culture; a creativity agenda in schools<br />
which is recognised as adding value;<br />
and the development of key bridges<br />
between education and wider cultural<br />
activity, such as interactive visits<br />
to the city’s museums or a theatre,<br />
dance or music performance.
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20<br />
Gorbals Library and REAL Learning Centre<br />
Britannic Asset Management<br />
Women’s 10k<br />
Papermaking and bookmaking workshops,<br />
Hidden Gardens<br />
Case Study<br />
Promoting Personal Development and Strengthening Communities:<br />
Gorbals Library and REAL Learning Centre<br />
Gorbals Library and REAL Learning Centre was built with the aim of encouraging participation and<br />
breaking down barriers to social inclusion by enhancing community involvement in the learning<br />
process. By providing access to digital technology, learning and training opportunities, as well as<br />
a route to employment and better-paid jobs, the Centre is assisting in improving quality of life for<br />
members of the local community.<br />
Staff in the library’s Digital Inclusion Team have developed close relationships with local projects<br />
representing a range of target groups including: people with mental health issues, ex-offenders,<br />
young people at risk, homeless / resettlement communities, recovering addicts and their families,<br />
lone parents and the unemployed.<br />
The Gorbals Library and REAL Learning Centre is an example of how <strong>Glasgow</strong> City Council is<br />
working in partnership with key agencies (e.g. Greater <strong>Glasgow</strong> National Health Service (GGNHS)<br />
and local colleges) to make a positive local contribution.<br />
Key Actions<br />
For <strong>Glasgow</strong>’s children and young<br />
people, this will see the following:<br />
• Ensuring every child has the<br />
opportunity to learn to swim by<br />
the time they reach Primary 6.<br />
• Continuing to offer free swimming<br />
in Council leisure facilities for<br />
every child and young person.<br />
• Ensuring every primary school child<br />
has one visit to the city’s world class<br />
museums or art galleries, and one<br />
experience of a theatre, dance or<br />
music performance every year. This<br />
will mean that all primary school<br />
children, no matter where they live,<br />
experience the city’s cultural assets.<br />
• Providing after school clubs, and<br />
community clubs offering a range<br />
of cultural and sporting activities in<br />
primary and secondary schools in<br />
every learning community in the city.<br />
• Providing opportunities through the<br />
Council’s play service for pre-5’s<br />
to experience culture and sport.<br />
• For pre-5 groups and schools,<br />
ensuring transport is not a barrier<br />
to accessing the city’s cultural<br />
and sporting facilities, and by<br />
extending the Class Connections<br />
transport scheme city-wide.<br />
• Through Education Services’ pupil<br />
councils, Dialogue Youth and the<br />
<strong>Glasgow</strong> Kidz and Young Scot<br />
Card, an ongoing dialogue with<br />
young people will be established<br />
to inform and develop a growing<br />
range of cultural and sporting<br />
services, and facilities in the City.<br />
This will lead to the development<br />
of a Youth Council for the city.<br />
• Developing opportunities,<br />
particularly through the city’s plans<br />
for new and refurbished primary<br />
schools, to co-locate different<br />
community services together in<br />
order to widen access to community,<br />
cultural and sporting activities.<br />
For <strong>Glasgow</strong>’s older people this will see:<br />
• Work with partners to improve<br />
access and involvement in the<br />
arts for older adults through the<br />
Encourage Project, targeting<br />
up to 2100 participants in 3<br />
seasonal programmes.<br />
• Work with <strong>Glasgow</strong> Housing<br />
Association tenants aged 60+<br />
to provide structured activity<br />
and pathways to accessing<br />
mainstream physical activity.<br />
• Continuing to offer free swimming<br />
in Council leisure facilities for<br />
all adults over 60 in the city.<br />
In recognition of the potential for<br />
culture and sport to help build<br />
community cohesion and achieve<br />
social inclusion, this will see:<br />
• Development of a more strategic<br />
approach to the provision of<br />
culture and sport for underrepresented<br />
groups, including<br />
disabled people and black and<br />
minority ethnic communities.<br />
• Improved partnership working<br />
with local communities to<br />
increase participation in culture<br />
and sport amongst the most<br />
disadvantaged communities.<br />
• Development of services and<br />
initiatives to promote equality<br />
and challenge discrimination,<br />
particularly through high profile<br />
exhibitions and events such as the<br />
biennial Contemporary Arts and<br />
Human Rights Exhibition at the<br />
Gallery of Modern Art (GoMA).
21<br />
22<br />
Encourage learning, training,<br />
volunteering and pathways to<br />
work through culture and sport<br />
The strategy will provide an enhanced<br />
programme of learning and training<br />
opportunities to encourage cultural<br />
participation and ensure staff develop<br />
the skills to deliver appropriate and<br />
relevant cultural services to <strong>Glasgow</strong>’s<br />
diverse communities. It will also<br />
develop confidence and skills to enable<br />
more people in <strong>Glasgow</strong> to enter<br />
employment, and will seek to enhance<br />
the capacity, confidence and skills<br />
base of the voluntary and community<br />
sectors as a resource in fostering the<br />
intrinsic value of culture in <strong>Glasgow</strong>.<br />
The importance of education in<br />
culture is not restricted to schools<br />
and young people. The role of culture<br />
in community-based adult learning<br />
and Further and Higher Education<br />
requires to be developed. This <strong>Cultural</strong><br />
<strong>Strategy</strong> will link with <strong>Glasgow</strong>’s<br />
Community Learning and Development<br />
<strong>Strategy</strong> as well as with the major<br />
cultural learning establishments<br />
such as: RSAMD, <strong>Glasgow</strong> School<br />
of Art and <strong>Glasgow</strong> University, and<br />
support the Learning City theme<br />
within <strong>Glasgow</strong>’s Community Plan.<br />
In fostering education and learning<br />
to support participation, <strong>Glasgow</strong><br />
City Council will develop relevant<br />
community-based adult learning<br />
activities that promote personal<br />
development and strengthen<br />
communities. <strong>Glasgow</strong>’s Community<br />
Learning and Development <strong>Strategy</strong><br />
and Adult Literacy and Numeracy<br />
Action Plan will play a central role.<br />
These set out a long-term vision<br />
for a city of “dynamic, successful<br />
and connected communities,<br />
where all forms of learning are<br />
recognised and valued as a vital<br />
element in the growth of individuals,<br />
groups and communities.”<br />
Case Study<br />
Provision of Training and Development Opportunities:<br />
<strong>Glasgow</strong>’s Vocational Training Programme<br />
<strong>Glasgow</strong>’s Vocational Training Programme provides an additional choice for <strong>Glasgow</strong> pupils from third<br />
to sixth year, by allowing them to study for a vocational qualification together with their other Standard<br />
or Higher Grades. Pupils can choose from nine vocational options (e.g. hospitality, horticulture, sport<br />
and leisure), in order to gain skills which will help them enter the workplace in the future. Courses last<br />
for one or two years and are delivered during the school week. In addition to developing knowledge<br />
relevant to the individual options, the programme equips participants with transferable skills (e.g.<br />
problem solving and customer service), and provides an opportunity to gain experience within a live<br />
work setting. There are currently over 900 pupils taking part in the programme.
23<br />
24<br />
Meet Your Neighbour at St Mungo Museum of Religious <strong>Life</strong> and Art<br />
Football Development: Soccer Training Camps<br />
Case Study<br />
Widening Access to the Arts:<br />
Encourage Project<br />
Case Study<br />
Developing Community Capacity:<br />
Coaching Development<br />
The Encourage project aims to help people<br />
over 50 years old have a greater involvement<br />
in the arts in <strong>Glasgow</strong>. The programme offers<br />
affordable access to a wide range of high<br />
quality performances, exhibitions and related<br />
workshops, including contemporary visual<br />
art exhibitions, ballets, and music concerts.<br />
The programme also offers participants the<br />
opportunity to meet artists, performers and<br />
arts professionals, and continues to attract<br />
new audiences, with approximately 1,500<br />
people participating annually. Encourage is a<br />
partnership project supported by Strathclyde<br />
University Senior Studies Institute, <strong>Glasgow</strong><br />
City Council and various arts organisations.<br />
The delivery of a diverse and extensive<br />
coach education, training and development<br />
programme in <strong>Glasgow</strong> underpins the wide<br />
range of sport and recreational activities<br />
provided within the city. It also helps ensure<br />
that local communities are supported to<br />
develop their capacity, confidence and skill<br />
base. <strong>Glasgow</strong> City Council provides ongoing<br />
accessible education and training opportunities<br />
in conjunction with key partners, including<br />
sportscotland, national governing bodies of<br />
sport, local community groups and voluntary<br />
sports clubs, achieving over 2500 attendances<br />
on an annual basis through a combination of<br />
citywide and area coach education programmes.<br />
Library services and activities provide<br />
opportunities and support to learn,<br />
to achieve, to build confidence, and<br />
to take pleasure in the cultural life<br />
of the city. We propose to develop an<br />
integrated public and educational<br />
library service that can more effectively<br />
meet the learning and leisure<br />
reading needs of young people.<br />
The creation of a single city-wide<br />
collection and catalogue will bring<br />
the immense benefits of accessing<br />
the entire resources of the city from a<br />
single access point. The public library<br />
service already provides services<br />
to the Pre-5 sector in the city. The<br />
integration of services would deliver<br />
an equitable provision across the<br />
city based on an entitlement model.<br />
Opportunities also exist to expand<br />
the formal and informal learning<br />
provided through REAL centres<br />
to school learning suites through<br />
after school clubs, reading groups,<br />
workshops and holiday programmes.<br />
The campaign Every Child A Member<br />
will raise awareness of the positive<br />
impact of library use on children’s<br />
educational attainment. We will seek<br />
resources to expand the Homework<br />
Club initiative, complementing what<br />
schools offer, and providing selfdevelopment<br />
and learning on children’s<br />
own terms. REAL Learning Centres<br />
focus on improving access to ICT and<br />
the opportunity to enjoy learning at a<br />
time, place and pace that suits people.<br />
Simultaneously, it helps ensure the<br />
technology gap between social groups<br />
is narrowed. In order to widen disabled<br />
people’s, or those with English as a<br />
second language, access to learning<br />
opportunities and the increasing array<br />
of digital information, the Council<br />
will continue to develop the range of<br />
user friendly technologies within its<br />
REAL Learning Centres in libraries.<br />
As previously stated, the Council<br />
is committed to partnerships and<br />
networks that support cultural<br />
institutions. With the Scottish Arts<br />
Council we will continue to jointly<br />
support and monitor <strong>Glasgow</strong> Grows<br />
Audiences and the <strong>Cultural</strong> Enterprise<br />
Office in their role to increase the<br />
arts sector’s capacity to achieve<br />
sustainable audience development<br />
and business models via information,<br />
training and professional development.<br />
Quality coaching is essential for<br />
people to reach their full potential.<br />
The Council will establish education<br />
and training programmes for its<br />
sports coaching staff, including<br />
training its sports coaches and<br />
development officers to work with<br />
disabled people. Our support for a<br />
club accreditation scheme seeks to<br />
improve and expand the ability of<br />
sports clubs to deliver safe, inclusive,<br />
and sustainable services to their<br />
members and local communities.<br />
Our commitment to supporting<br />
communities in developing their<br />
capacity, confidence and skill base<br />
is expressed by creating training<br />
and employment opportunities for<br />
local people in sports leadership and<br />
coaching. We will also extend our<br />
pre-vocational training in sport and<br />
leisure to provide clearer pathways<br />
into employment at the end of Year<br />
4, and enhanced qualifications for<br />
pupils wishing to stay on to Year 5.<br />
The integrated delivery of play services<br />
requires a recognised career path with<br />
trained, informed and well-supported<br />
playworkers. We will create links<br />
with the city’s FE Colleges to develop<br />
clear career paths and opportunities.<br />
The voluntary play sector and<br />
families play a vital role, which the<br />
Council will support through training,<br />
information, and support services.<br />
The voluntary sector is a source of<br />
experience, energy and talent, and<br />
voluntary groups are well placed and<br />
motivated to help ensure the broadest<br />
possible access to cultural and<br />
sporting activity in <strong>Glasgow</strong>. Through<br />
a number of grant schemes and area<br />
development budgets, <strong>Glasgow</strong> City<br />
Council provides support to voluntary<br />
sector organisations to deliver services<br />
in areas such as sport, community<br />
facilities, and youth work. These<br />
funds are crucial in sustaining the<br />
voluntary and community sector but<br />
also provide the leverage to generate<br />
additional funding for the city. We will<br />
continue to develop links made with<br />
agencies such as: <strong>Glasgow</strong> Council<br />
for the Voluntary Sector (GCVS),<br />
Voluntary Arts Scotland, Enable<br />
Scotland, and Scottish Employment<br />
Opportunities in supporting groups<br />
that have not traditionally volunteered.<br />
We recognise the critical role of<br />
volunteers and the need for better<br />
co-ordination, support, training and<br />
investment in the volunteer network.<br />
A priority is to develop and deliver<br />
a framework for volunteering in the<br />
city and to maximise volunteers’<br />
roles in supporting cultural activity in<br />
<strong>Glasgow</strong>, including major events such<br />
as the 2014 Commonwealth Games.<br />
Key Actions<br />
For <strong>Glasgow</strong> citizens this will<br />
see the following take place:<br />
• 10,000 new learners in adult<br />
literacy and numeracy by March<br />
2006 and a focus on youth and<br />
workplace literacy for 2006-2008.<br />
• As part of the city’s Vocational<br />
Training <strong>Strategy</strong>, the further<br />
development of pre-vocational<br />
sport and cultural training at<br />
secondary schools for S3 and<br />
S4 pupils through horticulture,<br />
hospitality, and sport and leisure,<br />
providing up to 300 places per year.<br />
• From 2006 onwards, guaranteeing<br />
up to 20 jobs per year in Council<br />
operated cultural and sporting<br />
services for young people<br />
trained through the Council’s<br />
vocational training programme.<br />
• Providing coach education<br />
programmes for 2,600 people<br />
per year to support the<br />
Council’s extensive sports<br />
development programme.<br />
• Introducing Every Child A Member<br />
campaign to further develop the role<br />
of library services in supporting the<br />
targets for educational attainment in<br />
the city.<br />
• The development of a strategic<br />
volunteer framework to maximise<br />
their role in supporting cultural and<br />
sporting activity in the city including:<br />
- Co-ordinating opportunities<br />
and support for 16-18 year<br />
olds within <strong>Glasgow</strong> schools<br />
to volunteer in the city’s cultural<br />
and sporting infrastructure.<br />
- Increasing the number of older<br />
people volunteering in <strong>Glasgow</strong>’s<br />
museums and art galleries.<br />
• Developing an integrated public<br />
and educational library service<br />
that can more effectively meet<br />
the learning and leisure reading<br />
needs of young people.<br />
• Ensuring training programmes<br />
are in line with service quality<br />
and equality priorities.
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26<br />
Enhancing <strong>Glasgow</strong>’s cultural<br />
infrastructure and events programme<br />
to support the city in competing in the<br />
global economy<br />
The strategy will seek to maximise<br />
the contribution of culture and sport<br />
to <strong>Glasgow</strong>’s economic regeneration,<br />
and to enhance and promote its<br />
national and international profile as<br />
a creative, cosmopolitan city which<br />
appeals to tourists and businesses.<br />
The importance of this sector and its<br />
vibrant mixed economy is reflected in<br />
the employment statistics where it is<br />
estimated that this sector, including<br />
tourism, employs more people in<br />
<strong>Glasgow</strong> and the surrounding region<br />
than shipbuilding when it was at its<br />
peak. The ability to retain Scottish<br />
creative talent and attract talented<br />
workers to this sector from overseas<br />
is crucial to the future of the city.<br />
<strong>Glasgow</strong> makes a major contribution<br />
to Scottish culture and plays an<br />
important role as a cultural pivot in<br />
the West of Scotland and beyond,<br />
with four of the National Arts<br />
companies based here and many<br />
of <strong>Glasgow</strong>’s arts organisations<br />
having significance beyond the city.<br />
Recognition of <strong>Glasgow</strong>’s metropolitan<br />
status is primarily based on the<br />
quality, breadth and importance<br />
of its cultural and sporting assets,<br />
and its role in promoting Scotland<br />
through its culture. For example, the<br />
Mitchell Library is unique in Scotland;<br />
its collections are unequalled in<br />
any public library in the country.<br />
Equally <strong>Glasgow</strong> is playing a more<br />
important role in the development<br />
and management of regional, national,<br />
and international sporting facilities<br />
and the staging of national and<br />
international sporting events. The<br />
same is true of <strong>Glasgow</strong>’s museums.<br />
A National Audit of Collections<br />
confirmed that 61% of <strong>Glasgow</strong>’s<br />
Collections were of national and<br />
international importance. Conserving,<br />
promoting, and making the collections<br />
more accessible both nationally and<br />
internationally involves substantial<br />
investment, and a priority is to continue<br />
to make the case for revenue funding<br />
from the Scottish Executive.
27<br />
28<br />
The Riverside Museum<br />
Hidden Gardens, Tramway<br />
A key priority for the next two years will<br />
be developing <strong>Glasgow</strong>’s and Scotland’s<br />
bid for the 2014 Commonwealth<br />
Games and if successful, preparing<br />
for the event in 2014. An independent<br />
assessment of the economic, social<br />
and sporting benefits of staging<br />
the 2014 Commonwealth Games in<br />
<strong>Glasgow</strong> and its financial viability<br />
and winability concluded there was a<br />
strong case for supporting <strong>Glasgow</strong>’s<br />
bid. In August 2005, the First Minister<br />
announced the Scottish Executive’s<br />
support for the bid and the outcome<br />
of the bidding process will be<br />
determined by the Commonwealth<br />
Games Federation in Autumn 2007.<br />
The bid proposals are being designed<br />
to ensure that a Commonwealth<br />
Games in <strong>Glasgow</strong> would play a central<br />
part in the city’s long-term process<br />
of social renewal and economic<br />
development with a lasting legacy that<br />
would contribute to a wide range of<br />
economic, health, tourism, community<br />
and volunteering objectives.<br />
The <strong>Glasgow</strong> city region has a vision<br />
to be one of the most dynamic,<br />
economically competitive and socially<br />
cohesive metropolitan areas in<br />
Europe. Major events have played an<br />
important role in supporting this vision,<br />
as have the range of festivals and<br />
events that celebrate and showcase<br />
the increasing diversity of <strong>Glasgow</strong>’s<br />
population. The city’s events strategy,<br />
jointly led by <strong>Glasgow</strong> City Council and<br />
the <strong>Glasgow</strong> City Marketing Bureau<br />
aims to build an integrated city-wide<br />
approach to procuring and organising<br />
programmes of major events and<br />
festivals. Central to this will be the bid<br />
for the 2014 Commonwealth Games.<br />
Another important element will be the<br />
development of a programme of major<br />
exhibitions targeted to attract new<br />
local audiences, as well as enhancing<br />
<strong>Glasgow</strong>’s appeal to visitors. An<br />
example is <strong>Glasgow</strong>’s International<br />
Visual Arts Festival, the aim of which<br />
is to build on <strong>Glasgow</strong>’s reputation as<br />
a major international centre for visual<br />
arts and to promote the work of local<br />
and international artists to a local,<br />
national, and international audience.<br />
Since the 1980s, <strong>Glasgow</strong> City Council<br />
has developed the city’s cultural<br />
infrastructure as a catalyst for its<br />
regeneration. This resulted in an<br />
investment programme and the<br />
opening of major new cultural, leisure<br />
and conference venues. This process<br />
is ongoing. The current refurbishment<br />
of the Kelvingrove Art Galley and<br />
Museum will be crucial to the success<br />
of <strong>Glasgow</strong>’s Tourism <strong>Strategy</strong>, as will<br />
the planned relocation of the Museum<br />
of Transport to the River Clyde and<br />
the development of the National<br />
Indoor Sports Arena and Velodrome.<br />
A new <strong>Cultural</strong> Campus in Greater<br />
Easterhouse will open in 2006,<br />
integrating John Wheatley College,<br />
Easterhouse Swimming Pool and<br />
Library, and a new Arts Centre.<br />
The current refurbishment of the City<br />
Halls and Fruitmarket will provide<br />
an integrated centre for music and<br />
education for <strong>Glasgow</strong> as part of<br />
the city’s plan for the regeneration<br />
of the Merchant City, as will the<br />
redevelopment of King Street and the<br />
Briggait as a visual arts quarter. A key<br />
priority for <strong>Glasgow</strong> is to develop the<br />
Mitchell Library as a major cultural<br />
resource and tourist attraction.<br />
Tramway currently presents an<br />
extensive programme of international<br />
and Scottish performance and visual<br />
arts as well as a participatory arts<br />
programme. From 2008, Scottish<br />
Ballet will be based at Tramway.<br />
We will ensure that the acquisition of<br />
Scottish material is given priority in<br />
the stock selection process for our<br />
Public Library Service. A specification<br />
is currently being developed for<br />
Scottish material as part of the new<br />
proposals for a supplier selection<br />
framework. Scottish material added<br />
will enhance existing collections<br />
and support cultural development,<br />
local history, and geneology.<br />
A Council priority is to agree and<br />
take forward the recommendations<br />
in <strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />
Industries <strong>Strategy</strong> which is being<br />
developed in conjunction with Scottish<br />
Enterprise <strong>Glasgow</strong> to ensure the<br />
city’s long-term competitiveness. The<br />
creative industries are central to the<br />
economic well being of the city, and<br />
developing, supporting and retaining<br />
talent is key if the sector is to flourish.<br />
<strong>Glasgow</strong>’s creative industries<br />
infrastructure needs enhancing and<br />
the overarching priorities are: the<br />
Film City <strong>Glasgow</strong> project in Govan<br />
Town Hall; the Pacific Quay Digital<br />
Media Park; and investigating the<br />
feasibility of a Creative Industries<br />
Hub in the Merchant City to provide<br />
a mixed-use facility targeted at more<br />
commercial tenants from design, and<br />
related industries. Ongoing business<br />
development support across the<br />
cluster in <strong>Glasgow</strong> is required and<br />
the <strong>Glasgow</strong> Film Office will continue<br />
its industry support in TV production<br />
and film. The new Music Industry<br />
Association will help define industry<br />
needs. In conjunction with Scottish<br />
Enterprise <strong>Glasgow</strong>, the Council<br />
will continue to support the <strong>Cultural</strong><br />
Enterprise Office in <strong>Glasgow</strong>.
29<br />
30<br />
The Mitchell Library<br />
Kelvingrove Art Gallery and Musuem<br />
‘Lypsinka’, Glasgay<br />
Key Actions<br />
• To continue to make the case<br />
for the recognition of <strong>Glasgow</strong>’s<br />
metropolitan status. This is based on<br />
the quality, breadth and importance<br />
of its cultural and sporting assets,<br />
its role in promoting Scotland<br />
through culture, and to continue<br />
to lobby for increased funding to<br />
support these significant national<br />
and regional roles, in particular<br />
the city’s museums collections.<br />
The following key developments and<br />
events will be realised over the next<br />
5 years:<br />
In 2006<br />
• The opening of the restored<br />
Kelvingrove Art Gallery and Museum,<br />
further enhancing <strong>Glasgow</strong>’s status<br />
as a world class cultural tourism<br />
destination. It will combine world<br />
class collections of art, history<br />
and natural history with leading<br />
edge interpretation and thousands<br />
of objects never seen before. An<br />
entire new floor will be opened to<br />
include a new temporary exhibition<br />
gallery and education rooms.<br />
• The opening of the refurbished<br />
and remodelled City Halls and<br />
Fruitmarket as a centre of<br />
excellence and education for music<br />
and as the headquarters for the<br />
BBC Scottish Symphony Orchestra.<br />
• The completion of the first phase<br />
of developing the Mitchell Library<br />
and Theatre as a major cultural<br />
resource and visitor attraction.<br />
• The completion of the refurbishment<br />
of the Kibble Palace, enhancing the<br />
Botanic Gardens’ visitor attraction<br />
status.<br />
In 2007<br />
• The decision will be made on<br />
<strong>Glasgow</strong> and Scotland’s bid for the<br />
2014 Commonwealth Games.<br />
• The staging of the 2007 World<br />
Team Badminton Championships in<br />
<strong>Glasgow</strong>.<br />
In 2008<br />
• The completion of Phase 2 of the<br />
world class <strong>Glasgow</strong> Museums<br />
Resource Centre at South Nitshill.<br />
• The completion of the<br />
redevelopment of King Street and<br />
the Briggait (Merchant City) as a<br />
visual arts quarter for the city.<br />
• The redevelopment of Scotstoun<br />
Stadium as a regional, national,<br />
and international venue for<br />
athletics and rugby union.<br />
• The opening of the Film City<br />
Project in Govan Town Hall, a key<br />
element of <strong>Glasgow</strong>’s Creative<br />
and <strong>Cultural</strong> Industries <strong>Strategy</strong>.<br />
• The further development of Tramway<br />
to incorporate the home of Scottish<br />
Ballet.<br />
In 2009<br />
• The opening of the new Riverside<br />
Transport Museum, an iconic<br />
building designed by the<br />
internationally-acclaimed architect,<br />
Zaha Hadid, and a key feature of<br />
the city’s plans for the regeneration<br />
of the Clyde and a celebration of<br />
<strong>Glasgow</strong>’s history and identity.<br />
In 2010<br />
• The opening of the new National<br />
Indoor Sports Arena and Velodrome,<br />
central to <strong>Glasgow</strong>’s and Scotland’s<br />
international sports events<br />
strategy and its bid for staging the<br />
2014 Commonwealth Games.<br />
In addition to the above<br />
developments, the following<br />
activities are key priorities:<br />
• The continued support of <strong>Glasgow</strong><br />
City Council and Scottish Enterprise<br />
<strong>Glasgow</strong> for the city’s cultural and<br />
creative industries through the<br />
<strong>Glasgow</strong> Film Office, the <strong>Cultural</strong><br />
Enterprise Office, and ongoing<br />
business development support.<br />
• The continued promotion of<br />
<strong>Glasgow</strong>’s worldwide reputation<br />
as an attractive conference,<br />
event, and tourism destination,<br />
with the <strong>Glasgow</strong> City Marketing<br />
Bureau playing a pivotal role.<br />
• The staging throughout this period of<br />
a year round programme of cultural<br />
and sporting festivals, major events<br />
and exhibitions, including those<br />
that promote mutual understanding<br />
and respect amongst the city’s<br />
diverse communities (e.g. Black<br />
History Month; <strong>Glasgow</strong> Mela; and<br />
Glasgay!), as well as more recently<br />
established festivals (e.g. the River<br />
Festival; <strong>Glasgow</strong> International - the<br />
city’s contemporary art festival; and<br />
Aye Write! - <strong>Glasgow</strong>’s book festival).<br />
• Ensuring that Scottish literature<br />
is given priority in the stock<br />
selection process for <strong>Glasgow</strong>’s<br />
public library service.
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32<br />
Developing a vibrant and distinctive<br />
city which is attractive to citizens<br />
and visitors alike<br />
This theme looks to conserving<br />
the wonderful architecture and<br />
landscapes that <strong>Glasgow</strong> has inherited,<br />
but without stifling its ability to<br />
change or to include new features<br />
which enhance or transform its<br />
appearance. It is about increasing the<br />
attractiveness and safety of <strong>Glasgow</strong>’s<br />
environment so that it provides an<br />
inspiring backdrop for the life of the<br />
city for citizens and visitors alike.<br />
The City Plan is a vital element of the<br />
City’s response to the challenges and<br />
opportunities that will emerge over<br />
the coming years. Within this plan,<br />
our role is to push for increasing<br />
quality and aesthetics in the way the<br />
city develops. Good design raises<br />
expectations, gives confidence, and<br />
generates civic pride. The Council will<br />
develop and implement strategies for<br />
Lighting the City and Public Art as<br />
successfully integrated into the design<br />
of buildings and public spaces, they<br />
can express civic pride and social,<br />
cultural, and economic confidence.<br />
The River Clyde was the foundation on<br />
which the city’s industrial prosperity<br />
was built. Recently the river’s potential<br />
has been rediscovered and can play<br />
a role in securing the city’s future<br />
prosperity. The regeneration of the<br />
river focuses on making it accessible<br />
for everyone and enhancing the<br />
area’s economic activity. A community<br />
regeneration programme, linear park,<br />
public realm work, new walkways,<br />
a new pedestrian bridge linking<br />
Anderston and Springfield Quay, and<br />
more recreational use of the river for<br />
boat moorings, river festivals, and<br />
rowing will re-establish the Clyde’s<br />
role as a unifying force within the city.
33<br />
Charles Rennie Mackintosh clock Merchant City Kelvingrove Art Gallery and Museum refurbishment Jordanhill Nature Trail<br />
34<br />
The scale and diversity of arts and<br />
cultural activities within <strong>Glasgow</strong>, and<br />
especially the city centre, is a major<br />
asset and the foundation for urban and<br />
cultural tourism. Implementing the<br />
Merchant City Arts Property <strong>Strategy</strong>,<br />
including the City Halls/Fruitmarket<br />
and King Street/Briggait developments,<br />
are key to supporting this.<br />
Maintaining <strong>Glasgow</strong>’s historic<br />
built environment, reinforcing<br />
this with new developments that<br />
demonstrate the highest standards<br />
of design, and linking these urban<br />
elements to a high quality natural<br />
environment is challenging. The<br />
Council aims to improve the quality<br />
of its townscapes; provide better<br />
access to the city’s Greenspaces<br />
Network and implement <strong>Glasgow</strong>’s<br />
Access (Paths for All) <strong>Strategy</strong>. This<br />
will give significant opportunities for<br />
recreation, especially walking, jogging<br />
and cycling, as will the sports pitch<br />
strategy due to report in April 2006.<br />
<strong>Glasgow</strong> has a long history and a<br />
rich cultural heritage which dates<br />
back to Roman times. In recognition<br />
of this, the city is developing a bid<br />
for World Heritage Site status for<br />
the Antonine Wall. In respect of<br />
<strong>Glasgow</strong>’s built heritage, there<br />
is recognition of the importance<br />
of Charles Rennie Mackintosh<br />
and the city is also developing a<br />
Mackintosh World Heritage bid.<br />
Local history is of crucial importance<br />
in developing local pride and a<br />
constructive sense of identity for<br />
individuals and the city as a whole.<br />
Historic cities are major tourist<br />
attractions in their own right. Although<br />
<strong>Glasgow</strong> has a long history and<br />
rich cultural heritage, it is often not<br />
perceived as a historic city. <strong>Glasgow</strong><br />
City Council is committed to the<br />
development of a Local History and<br />
Archaeology <strong>Strategy</strong> that will provide<br />
a co-ordinated approach to the<br />
management and display of the city’s<br />
archaeological and historical assets.<br />
This will increase opportunities for<br />
involvement by local communities,<br />
interest groups and schools.<br />
<strong>Glasgow</strong> has a rich heritage of parks<br />
and open spaces, many of which have<br />
been in existence for over 100 years.<br />
They are hubs of local communities,<br />
help promote social renewal and<br />
equality, and play a significant role<br />
in the environmental, ecological<br />
and education agendas, as well as<br />
being the location for major events,<br />
acting as tourism attractors, and<br />
fostering regeneration in general.<br />
A strategic review of Parks and<br />
Open Spaces conducted in 2004<br />
established that, unfortunately,<br />
many people are discouraged from<br />
visiting parks because of concerns<br />
about personal safety and security.<br />
Through the implementation of the<br />
review’s recommendations, including<br />
extending the use of CCTV cameras<br />
in parks and increasing the number<br />
and range of events and activities<br />
provided in parks, the Council will<br />
encourage greater use of parks by<br />
citizens and visitors to the city. The<br />
provision of an adequate supply of<br />
good quality play areas in parks and<br />
local open spaces across the city is<br />
an essential requirement for creating<br />
attractive residential environments.<br />
There is a need to replace and<br />
upgrade outdoor play areas, as well<br />
as provide more challenging and<br />
suitable facilities for young people.<br />
Key Actions<br />
• The development of a Local<br />
History and Archaeology<br />
<strong>Strategy</strong> for the city.<br />
• The continued regeneration of the<br />
River Clyde to include a linear park,<br />
public realm work, new walkways,<br />
and a new pedestrian bridge.<br />
• To seek World Heritage Site Status<br />
for the Antonine Wall and Charles<br />
Rennie Mackintosh buildings.<br />
• The rejuvenation of the city’s<br />
parks with activities, community<br />
events, quality play areas, and<br />
walkways and cycle paths.<br />
• To improve facilities for children<br />
and young people in the city’s<br />
parks, including the number<br />
and quality of play areas.<br />
• Develop the Merchant City as<br />
a focus for visual arts and the<br />
creative and cultural industries.<br />
• Develop a city-wide Lighting<br />
and Public Art <strong>Strategy</strong>.<br />
Open Museum handling kit<br />
“I have been walking with the Whitehill Group<br />
since April 2005 and have thoroughly enjoyed it.<br />
It has been really important to my health, as I<br />
have progressed in my fitness, despite arthritis!”<br />
Customer comment
35<br />
Great Scottish Run<br />
‘Ruth & Kat’, Scottish Youth Theatre<br />
36<br />
“Encourage has opened my eyes and mind to<br />
the beauty and history of our wonderful city.<br />
I have enjoyed the visit to theatres, city tours,<br />
museums etc. I have also been introduced to<br />
many new friends and I appreciate each one.”<br />
Customer Comment from Encourage (arts project for people aged 50+) participant<br />
Implementation Through<br />
Partnership Working<br />
Effective partnership working<br />
at a local community, city-wide,<br />
regional, national, and international<br />
level will underpin the successful<br />
implementation of the strategy.<br />
At a local level, the local community<br />
planning framework of ten area-based<br />
partnerships will be the key forums<br />
for taking the strategy forward.<br />
At a city-wide level, the establishment<br />
of a <strong>Cultural</strong> Planning Partnership<br />
for <strong>Glasgow</strong>, which will include<br />
Scottish Enterprise (<strong>Glasgow</strong>),<br />
<strong>Glasgow</strong> Housing Association, major<br />
cultural learning establishments<br />
such as University of <strong>Glasgow</strong>,<br />
RSAMD, University of Strathclyde<br />
and organisations representing the<br />
arts and cultural sector, will oversee<br />
the implementation of the <strong>Cultural</strong><br />
<strong>Strategy</strong> and develop cultural planning<br />
for the city. It will also feed into the<br />
local, city-wide and Clyde Valley<br />
Community Planning frameworks.<br />
Other key strategic partnerships at<br />
a city-wide level for taking forward<br />
aspects of the strategy will be the<br />
recently-established City Sports<br />
Partnership and <strong>Glasgow</strong>’s Community<br />
Learning <strong>Strategy</strong> Partnership,<br />
Strategic Youth Partnership, and<br />
the developing Youth Council.<br />
At a national and international level,<br />
<strong>Glasgow</strong> City Council is currently<br />
working with the Scottish Executive<br />
and the Commonwealth Games Council<br />
for Scotland to develop <strong>Glasgow</strong> and<br />
Scotland’s Commonwealth Games Bid<br />
for 2014. The Council will continue to<br />
work closely with key agencies such<br />
as the Scottish Arts Council, Scottish<br />
Museums Council, Scottish Libraries<br />
Information Council, sportscotland,<br />
EventScotland, and national companies<br />
to develop programmes, activities and<br />
events in support of the strategy.<br />
Continuing the Dialogue<br />
<strong>Glasgow</strong> City Council’s <strong>Cultural</strong><br />
<strong>Strategy</strong> outlines our intentions and<br />
the roles we wish to adopt in the<br />
cultural and sporting sectors of<br />
the city. We regard this document<br />
as a continuation of our ongoing<br />
programme of consultation and<br />
evaluation established through the<br />
Best Value reviews that have positively<br />
reshaped the city’s cultural and sports<br />
sectors over the past five years.<br />
The establishment of a <strong>Cultural</strong><br />
Planning Partnership lead by <strong>Glasgow</strong><br />
City Council will both review the<br />
implementation of the <strong>Cultural</strong><br />
<strong>Strategy</strong> through the accompanying<br />
Action Plan and ensure that culture<br />
and sport are embedded in the<br />
Community Planning processes.<br />
We see <strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />
as an evolving document that others<br />
will comment on and help monitor<br />
and mark the achievements of the<br />
action plan. The strategy will evolve<br />
over the next five years, reflecting<br />
new ideas and changes at local,<br />
city-wide and national level. We look<br />
forward to continuing the dialogue.
37<br />
38<br />
Tollcross Fitness Suite<br />
<strong>Glasgow</strong> Libraries<br />
References<br />
Glossary<br />
City Plan<br />
The City Plan is a Council produced report which<br />
aims to set the context within which development<br />
can deliver the employment, housing and<br />
educational environment that will sustain<br />
<strong>Glasgow</strong> as a competitive city. Available online<br />
at: www.glasgow.gov.uk/en/Business/City+Plan/<br />
<strong>Cultural</strong> Enterprise Office<br />
Scotland’s specialist Business Development<br />
Service for creative and cultural practitioners<br />
and small businesses in Scotland.<br />
Dialogue Youth<br />
An initiative to allow young people to access<br />
information and influence the public services<br />
provided for them more easily.<br />
Enable Scotland<br />
Charitable organisation campaigning for<br />
children, young people and adults with learning<br />
disabilities, and supporting them and their<br />
families to participate, work and live in their local<br />
communities.<br />
Encourage Project<br />
A partnership between <strong>Glasgow</strong> City Council,<br />
the University of Strathclyde, Senior Studies<br />
Institute, and arts organisations in <strong>Glasgow</strong>. The<br />
Encourage project aims to help older adults in<br />
<strong>Glasgow</strong>, aged 50+, to have greater access and<br />
involvement in the arts, by providing stimulating<br />
and affordable activities in a wide range of arts<br />
areas, including: dance and ballet; music, opera;<br />
theatre; film; and visual arts.<br />
Every Child a Member campaign<br />
Every Child a Member is a campaign which will<br />
be launched citywide during 2006. The aim of<br />
the campaign is to actively promote, to children<br />
and families, every child’s entitlement to access<br />
library services, thus supporting existing literacy<br />
initiatives and helping to support the targets<br />
for educational attainment in the city. Various<br />
innovative approaches and partnerships will be<br />
employed to target every child in the city.<br />
Film City Project in Govan Town Hall<br />
The former Govan Town Hall on Govan Road is<br />
to be refurbished to create a base for facility<br />
and production companies in the film and media<br />
industry. This grade ‘B’ listed building will be<br />
converted into a business centre to meet the<br />
growing demand, from film companies, for good<br />
quality, low cost accommodation.<br />
<strong>Glasgow</strong> City Marketing Bureau<br />
Council funded, not for profit body dedicated to<br />
promoting the city of <strong>Glasgow</strong> as a venue for<br />
tourism, events and business investment.<br />
<strong>Glasgow</strong>’s Community Learning and<br />
Development <strong>Strategy</strong> (2004-07)<br />
This document sets out the vision and strategic<br />
direction agreed by <strong>Glasgow</strong>’s Community<br />
Learning <strong>Strategy</strong> Partnership to take forward<br />
community learning and development in<br />
the city and develop services around issues<br />
that are important to local people. The three<br />
national priorities for community learning and<br />
development are:<br />
• Achievement through learning for adults<br />
• Achievement through learning for<br />
young people<br />
• Achievement through building community<br />
capacity<br />
<strong>Glasgow</strong>’s Community Plan<br />
The plan sets out the <strong>Glasgow</strong> Community<br />
Planning Partnership’s vision for the city and<br />
identifies five key themes: a Healthy <strong>Glasgow</strong>;<br />
a Learning <strong>Glasgow</strong>; a Safe <strong>Glasgow</strong>; a Vibrant<br />
<strong>Glasgow</strong>; and a Working <strong>Glasgow</strong>. Available<br />
online at www.glasgowcommunityplanningpartn<br />
ership.org.uk<br />
<strong>Glasgow</strong> Community Planning Partnership<br />
(GCPP)<br />
An initiative which brings public, private,<br />
community and voluntary representatives<br />
together with the aim of delivering better public<br />
services in <strong>Glasgow</strong>. Planning is carried out with<br />
the active participation of the end users.<br />
<strong>Glasgow</strong> Council for the Voluntary Sector (GCVS)<br />
GCVS is the main support and development<br />
organisation for the voluntary sector in <strong>Glasgow</strong>.<br />
<strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />
Industries <strong>Strategy</strong> and Action Plan<br />
A development strategy for <strong>Glasgow</strong>’s creative<br />
and cultural sectors, including: architecture;<br />
arts and cultural industries; design; film; music;<br />
new media, publishing; radio and television. Key<br />
areas for action include developing skills and<br />
talent; developing an international reputation and<br />
exploiting international opportunities; creating an<br />
infrastructure which helps the creative industries<br />
to flourish, and developing and exploiting new<br />
technology.<br />
<strong>Glasgow</strong>’s Events <strong>Strategy</strong><br />
<strong>Glasgow</strong>’s Events <strong>Strategy</strong> introduces a vision<br />
for events in <strong>Glasgow</strong>. Its main objectives are<br />
to achieve status in the international events<br />
marketplace, through recognition as the most<br />
professionally organised events-friendly city in<br />
Europe, and to develop a balanced portfolio of<br />
festivals and events in <strong>Glasgow</strong>, thereby deriving<br />
maximum benefit to the city.<br />
<strong>Glasgow</strong> Grows Audiences (GGA)<br />
GGA is an arts marketing and audience<br />
development agency, whose aim is to improve<br />
accessibility to arts and cultural events in the<br />
West of Scotland.<br />
<strong>Glasgow</strong> Sports Pitch <strong>Strategy</strong><br />
<strong>Glasgow</strong> City Council’s Sport Pitch <strong>Strategy</strong><br />
has been developed to address the adequacy<br />
of sports pitch provision to meet the long term<br />
needs of pitch sports in the city. It will address<br />
improvements in the provision of pitches and<br />
ancillary accommodation, fostering participation<br />
and skill development. This may involve changes<br />
to existing stock and the role that that school sites<br />
can play in meeting community demand.<br />
<strong>Glasgow</strong>’s Vocational Training <strong>Strategy</strong><br />
<strong>Glasgow</strong>’s Vocational Programme is a partnership<br />
initiative, bringing various Council services<br />
together with major city employers and colleges<br />
of further education. Its main aim is to provide an<br />
additional choice for <strong>Glasgow</strong> pupils entering third<br />
year, by allowing them to study for a vocational or<br />
national certificated qualification, together with<br />
their other standard grades. These alternative<br />
awards will enable young people to gain skills<br />
which will help them enter the workplace in the<br />
future. Currently under development, <strong>Glasgow</strong>’s<br />
Vocational Training <strong>Strategy</strong> will shape the future<br />
and enhance the effectiveness of the vocational<br />
programme.<br />
Greenspace Network<br />
<strong>Glasgow</strong>’s Greenspace Network consists of<br />
parkland, amenity open space, countryside or<br />
’green belt’, local nature reserves and other<br />
wildlife sites. The network makes an important<br />
contribution to the physical development of the<br />
city (e.g. by providing an attractive landscape<br />
setting for, and contrast to, the built environment<br />
and offering opportunities for a wide range of<br />
leisure and recreational activities).<br />
Lighting the City and Public Art Strategies<br />
The City Council, in association with relevant<br />
agencies and organisations, will prepare<br />
strategies for public art, lighting and dressing<br />
the city.<br />
Local History and Archaeology <strong>Strategy</strong><br />
A cross-sector initiative, of which <strong>Glasgow</strong> City<br />
Council is a lead partner. Involving heritage<br />
organisations, community groups and the<br />
academic sector, the strategy addresses local<br />
history in terms of a combined approach to<br />
archaeology, the built environment, archives,<br />
museums collections, library collections and<br />
evidence for landscape history.<br />
Mackintosh World Heritage Bid<br />
A Council-backed bid to gain World Heritage<br />
status for Charles Rennie Mackintosh buildings, in<br />
the hope of preserving his important architecture<br />
for the future.<br />
New Learning Communities<br />
The New Learning Communities promote<br />
continuity between the stages of every child’s<br />
education encompassing learning, health, safety<br />
and general well being, and to assist them to<br />
maximise their future life chances. There are 29<br />
New Learning Communities in <strong>Glasgow</strong> and the<br />
central aims are:<br />
• raising attainment<br />
• improving social inclusion<br />
• integrated working<br />
1 <strong>Cultural</strong> Commission (2005) Our Next Major<br />
Enterprise...: Final Report of the <strong>Cultural</strong><br />
Commission. Edinburgh: Scottish Executive.<br />
2 Matarasso, F. (1997) Use or Ornament?<br />
The Social Impact of Participation in the Arts<br />
(unpublished manuscript). Scotland: Scottish<br />
Arts Council.<br />
3 Collins, M. et al. (1999) Sport and Social<br />
Inclusion: A Report to the Department of<br />
Culture, Media and Sport. Loughborough:<br />
Institute of Sport and Leisure Policy.<br />
4 Coalter, F. (2001) Realising the Value<br />
of <strong>Cultural</strong> Services: The Case for Sport.<br />
London: LGA.<br />
5 Goodlad, R., Hamilton, C., & Taylor, P.D.<br />
(2002) Not Just a Treat: Arts and Social<br />
Inclusion. <strong>Glasgow</strong>: University of <strong>Glasgow</strong><br />
Centre for <strong>Cultural</strong> Policy Research and<br />
Department of Urban Studies.<br />
6 NFO System Three (2002) Attendance at,<br />
participation in and attitudes towards the<br />
arts in Scotland 2001/02. Scotland: NFO<br />
System Three.<br />
7 ICM Research (2002). Barriers to the<br />
realisation of creative ideas. London: NESTA.<br />
8 Woolland, K. (2002) New Opportunities Fund<br />
Intensive Evaluation of Splash Extra 2002.<br />
London: Cap Gemini Ernst & Young UK.<br />
Paths for All Initiative<br />
An initiative set up by Scottish Natural Heritage to<br />
create local path networks throughout Scotland<br />
for the enjoyment of local people and visitors.<br />
Physical Education Review Group<br />
A Scottish initiative set up to consider the<br />
improvements needed to provide quality physical<br />
education which meets the needs and talents of<br />
all pupils.<br />
Strategic Youth Partnership<br />
A city-wide partnership, between the statutory<br />
and voluntary sectors, to strengthen and develop<br />
the strategic and operational delivery standards<br />
of services to young people. <strong>Glasgow</strong>’s Strategic<br />
Youth Partnership will assist in the ongoing<br />
planning and delivery of consistent, relevant,<br />
responsive, and modern Youth Services.<br />
Voluntary Arts Scotland<br />
This organisation promotes involvement in arts<br />
and crafts in Scotland, and provides voluntary<br />
cultural organisations with information, advice,<br />
and training.<br />
WASPS<br />
WASPS are a Scottish charity which provide<br />
affordable studio space to support the careers<br />
of artists working in Scotland today.