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Glasgow's Cultural Strategy - Glasgow Life

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<strong>Cultural</strong> and Leisure Services<br />

20 Trongate<br />

<strong>Glasgow</strong><br />

G1 5ES<br />

Tel: 0141 287 4350<br />

Fax: 0141 287 5199<br />

E-mail: culture@glasgow.gov.uk<br />

www.glasgow.gov.uk<br />

<strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />

<strong>Glasgow</strong>: The Place, The People, The Potential<br />

BE PART OF IT<br />

Published March 2006


01<br />

02<br />

Foreword<br />

<strong>Glasgow</strong> is in the process of a great<br />

renaissance. In the past few years, new<br />

homes, schools, leisure facilities and<br />

businesses have sprung up, and there are<br />

now more jobs in the city than ever before.<br />

There is certainly a growing self-belief<br />

and ambition in <strong>Glasgow</strong>. Whether this is<br />

shown in our desire to attract the world’s<br />

leading sporting and cultural events or<br />

the confidence other people have shown<br />

by investing in the area, it’s a great time<br />

to be part of the city. We must continue<br />

this good work and ensure that those<br />

people who don’t currently benefit from<br />

this are given the opportunity to do so.<br />

We want to create a city of opportunities<br />

where everyone, regardless of their<br />

background, has the chances and<br />

self-assurance to reach their full<br />

potential. Culture and sport can play<br />

a major part in achieving this – it can<br />

help people strive for excellence and<br />

achievement in all parts of their life.<br />

We need more people to share in the<br />

experiences of culture and sport. We<br />

want all communities to do better and to<br />

inspire each other. We want them to take<br />

up an instrument, use their voice, draw,<br />

perform, dance, run, do gymnastics, excel<br />

at team sports, visit libraries, museums<br />

and heritage sites, and just have fun.<br />

We want people to read, reflect and<br />

understand the world around them,<br />

to get a glimpse of the past and images<br />

of the future. We want to use the<br />

resources at our disposal, and those<br />

of our partners, to involve, challenge<br />

and stimulate the people of <strong>Glasgow</strong>.<br />

All of this will help continue the<br />

transformation of <strong>Glasgow</strong>. It’s about<br />

helping people do better at school,<br />

making it easier to find employment<br />

or take part in additional training<br />

or education, and improving the<br />

health of the whole population.<br />

Of course achieving this will be a very<br />

great task. It will mean the City Council<br />

working with public, private, voluntary and<br />

community groups across all of <strong>Glasgow</strong>,<br />

along with national agencies too. But<br />

there is an immense prize to be won if we<br />

do this, and one that we must all strive for.<br />

Since being European City of Culture in<br />

1990, <strong>Glasgow</strong> has changed significantly<br />

and for the better. We can now use<br />

culture and sport to continue this good<br />

work, and ensure that everyone in the<br />

city has the best opportunities to succeed<br />

in life. Our <strong>Cultural</strong> <strong>Strategy</strong> will play<br />

a major part in making this happen.<br />

Councillor Steven Purcell<br />

Leader of <strong>Glasgow</strong> City Council<br />

This is the first comprehensive<br />

<strong>Cultural</strong> <strong>Strategy</strong> published by<br />

<strong>Glasgow</strong> City Council in recent years<br />

encompassing dance, music, visual<br />

arts, theatre, community recreation,<br />

museums, heritage, libraries,<br />

information and learning, sport,<br />

parks and open spaces, events and<br />

festivals, and creative industries.<br />

Although the publication is in itself<br />

significant, demonstrating the Council’s<br />

belief that culture is central to improving<br />

the quality of life for Glaswegians and<br />

visitors alike, it is not the words, but what<br />

is actually being delivered through the<br />

strategy which matters. And although<br />

I could be accused of bias, what the<br />

strategy delivers is – and will be – simply<br />

stunning. For example, investment<br />

in physical infrastructure, the like of<br />

which has not been seen since Victorian<br />

days - £200m of capital investment in<br />

cultural facilities in the next 5 years,<br />

with 2006 alone seeing: the opening<br />

of the City Halls and Fruitmarket, new<br />

home to the BBC Scottish Symphony<br />

Orchestra; The Bridge in Easterhouse,<br />

an Arts Centre, designed by top Scottish<br />

architect Gareth Hoskins, and base for<br />

the National Theatre of Scotland; and of<br />

course the long awaited refurbishment<br />

of Kelvingrove Art Gallery and Museum.<br />

In addition, there is a new policy<br />

pledge to all <strong>Glasgow</strong>’s schoolchildren,<br />

guaranteeing opportunities to visit, enjoy<br />

and participate in programmes at the<br />

city’s museums and galleries, libraries,<br />

theatres, and arts venues, which will<br />

foster a life-long engagement with the<br />

arts, heritage, sport, and learning.<br />

In developing the strategy, the Council has<br />

acknowledged the link between cultural<br />

participation, economic regeneration, and<br />

the provision of enhanced opportunity for<br />

our citizens. In recent years, <strong>Glasgow</strong> has<br />

experienced record levels of private<br />

investment, and the city’s economy<br />

continues to out-perform the rest of<br />

Scotland. But with investment and<br />

economic growth comes the need<br />

for a skilled workforce, and we know<br />

that culture and sport have a key<br />

role to play in equipping people with<br />

the necessary skills to play an active<br />

role in <strong>Glasgow</strong>’s future success.<br />

We wish to sustain <strong>Glasgow</strong>’s regeneration<br />

and develop its metropolitan role within<br />

an adaptable yet robust framework<br />

for cultural investment. As part of the<br />

National and Regional Sports Facilities<br />

<strong>Strategy</strong>, for example, <strong>Glasgow</strong> is already<br />

committed to building a new National<br />

Indoor Sports Arena in the east end of<br />

the city and a regional sporting complex<br />

at Toryglen. Such continued investment<br />

will not only enable us to widen access<br />

to world class facilities for local<br />

communities, but also provides us with<br />

the confidence and competitive foundation<br />

to drive <strong>Glasgow</strong> 2014 – Scotland’s bid<br />

for the Commonwealth Games. <strong>Glasgow</strong><br />

has long reaped the economic benefits<br />

of culture and sport and has a proven<br />

track record of successfully hosting<br />

top-class cultural and sporting events,<br />

including the annual World Pipe Band<br />

Championships, Celtic Connections, the<br />

Champions League Final in 2002 and,<br />

more recently, the Special Olympics<br />

Great Britain National Games.<br />

The strategy celebrates that provision for<br />

culture and sport is based on a vibrant<br />

mixed economy. This comprises a strong<br />

private leisure, entertainment and fitness<br />

sector, a contemporary and dynamic<br />

commercial music sector with an<br />

international reputation, alongside the<br />

cultural and creative industries – one<br />

of the key growth sectors in the city<br />

– which are now second only to London.<br />

Competing in a global economy, where<br />

cultural tourism is estimated to account<br />

for 37% of all tourism, our commitment<br />

to enhancing the city’s cultural<br />

infrastructure and events programme<br />

will help <strong>Glasgow</strong> to achieve a strong and<br />

unique position in the global market.<br />

The strategy recognises the city’s key<br />

cultural and sporting achievements<br />

and sets out a vision for delivering the<br />

Council’s social and economic aims<br />

and objectives through culture and<br />

sport. It will continue to evolve as we<br />

engage with partners and the city’s<br />

citizens, promoting a broader, more<br />

inclusive view of culture. This view of<br />

culture combines equality and access,<br />

and strives for excellence and quality.<br />

It strengthens local identity and places<br />

a high value on personal development.<br />

We want <strong>Glasgow</strong> to be an economically<br />

competitive, vibrant and creative city that<br />

prospers, but we also want to ensure<br />

that all its citizens share in its success.<br />

Bridget McConnell<br />

Executive Director, Culture and Sport


03 04<br />

Introduction<br />

Living in <strong>Glasgow</strong> today<br />

<strong>Glasgow</strong> is Scotland’s largest city and<br />

local authority. It has a population of<br />

585,090, of whom 22.3% are aged 18<br />

years or under, 15% are aged 65 or<br />

over, and 5.5% are from black and<br />

minority ethnic (BME) communities.<br />

The city has undergone a major<br />

transformation over the last 30 years<br />

and the regeneration continues.<br />

This transformation has seen the<br />

resurgence of the local economy<br />

and the renewal of <strong>Glasgow</strong>’s<br />

physical infrastructure and<br />

significant improvements in its image<br />

– nationally and internationally.<br />

<strong>Glasgow</strong> is a vibrant, culturally well<br />

developed and cosmopolitan city with<br />

a strong cultural infrastructure. Yet<br />

the city remains one of stark contrasts.<br />

Many citizens are not benefiting<br />

directly from the city’s growth and<br />

opportunities, both socially and<br />

economically, with more than 1 in 4<br />

Glaswegians of working age claiming<br />

benefits, almost half (46%) of families<br />

with dependent children headed by<br />

a lone parent, and almost half (47%)<br />

of <strong>Glasgow</strong>’s citizens living in the<br />

10% most deprived areas in Scotland.<br />

<strong>Glasgow</strong>’s health remains poor<br />

compared to the rest of the UK and<br />

Europe, with 26% of the population<br />

identified as having a limiting long<br />

term illness. We must conclude<br />

therefore that, despite <strong>Glasgow</strong>’s<br />

successful and continuing<br />

transformation, the energy and<br />

vitality of this vibrant, metropolitan<br />

city, with a significant cultural<br />

infrastructure, does not impact on<br />

the health and wellbeing of a large<br />

proportion of the city’s population.<br />

This is why we need to develop a<br />

clear strategy, linked to key actions<br />

that will focus on how all <strong>Glasgow</strong>’s<br />

citizens and visitors can benefit<br />

from the city’s cultural wealth, and<br />

involve a range of key partners from<br />

the public, voluntary and business<br />

sectors in its implementation.


05<br />

06<br />

The City Chambers, George Square<br />

Meet Your Neighbour Workshop<br />

at St Mungo Museum of Religious <strong>Life</strong> and Art<br />

River Clyde<br />

“Radiance, <strong>Glasgow</strong>’s<br />

Festival of Light, was<br />

excellent and an<br />

extremely impressive<br />

advert for <strong>Glasgow</strong>’s<br />

approach to culture.”<br />

Customer Comment<br />

The wider context<br />

The wider context is the First Minister’s<br />

St Andrew’s Day address in 2003,<br />

where he set out the government’s<br />

vision “to make the development of our<br />

creative drive, our imagination, the next<br />

major enterprise for our society. Arts<br />

for all can be a reality, a democratic<br />

right, and an achievement of the 21st<br />

century”. This acknowledges that<br />

each citizen of Scotland should have<br />

equal access to cultural activity. The<br />

First Minister also heralded the cross<br />

cutting agenda. This embeds cultural<br />

thinking across all departmental<br />

concerns and requires an integrated<br />

response from local authorities<br />

embracing all council services.<br />

The <strong>Cultural</strong> Commission established<br />

by the Minister for Culture,<br />

Tourism, and Sport in April 2004<br />

comprehensively reviewed the cultural<br />

situation in Scotland in all its facets<br />

and reported in June 2005 1 , setting out<br />

the major challenges facing Scotland’s<br />

culture. It considered the governance of<br />

the cultural sector; the establishment<br />

of four cultural rights along with<br />

supporting cultural entitlements, the<br />

development of national standards<br />

to raise the quality of cultural<br />

provision, the development of local<br />

cultural strategies and local <strong>Cultural</strong><br />

Planning Partnerships, and making<br />

culture a key strategic theme within<br />

the Community Planning system.<br />

In <strong>Glasgow</strong>, Community Planning is<br />

being established at the city-region<br />

level, city-wide and locally. At the<br />

city-wide level, the <strong>Glasgow</strong><br />

Community Planning Partnership<br />

established in February 2004, has<br />

written <strong>Glasgow</strong>’s Community Plan.<br />

It has five overarching themes which<br />

this cultural strategy seeks to support:<br />

• A Working <strong>Glasgow</strong><br />

• A Healthy <strong>Glasgow</strong><br />

• A Learning <strong>Glasgow</strong><br />

• A Safe <strong>Glasgow</strong><br />

• A Vibrant <strong>Glasgow</strong><br />

The Social and Economic Impact<br />

of Culture and Sport<br />

There is significant evidence that<br />

culture and sport make a positive<br />

contribution to social renewal<br />

and economic regeneration and<br />

address broader social policy issues<br />

related to community development,<br />

social justice, health, learning<br />

and educational attainment.<br />

The 1997 ‘Social Impact of the Arts’<br />

study by Matarasso 2 concluded that<br />

participation in the arts resulted<br />

in benefits to individuals and<br />

communities, such as an increase in<br />

confidence, creativity and transferable<br />

skills; building confidence in minority<br />

communities; promoting social<br />

networks and contributing to social<br />

cohesion. Other research carried<br />

out in 2003 for the Department for<br />

Culture, Media and Sport 3 showed that<br />

participation in cultural and sporting<br />

activities can also improve informal<br />

and formal learning; enhance quality<br />

of life; and improve personal and local<br />

identity and a sense of well-being.<br />

There is also clear evidence as<br />

identified by Coalter (2001) 4 and<br />

University of <strong>Glasgow</strong> (2002) 5 that<br />

cultural and sporting activity can<br />

lead to improved physical and mental<br />

health, and that people with active<br />

lifestyles have lower risks of coronary,<br />

cardiovascular and respiratory disease<br />

than those who have inactive lifestyles.<br />

Research carried out by NFO System<br />

Three in 2002 6 on the level and extent<br />

of participation in culture and arts<br />

activity has shown that the most<br />

disadvantaged in the community are<br />

least likely to participate, in particular<br />

lower socio-economic groups, young<br />

people with low education attainment,<br />

disabled people, and black and minority<br />

ethnic communities. A key priority for<br />

the <strong>Cultural</strong> <strong>Strategy</strong> is to increase<br />

participation in activities and access<br />

to facilities, in particular focusing<br />

on the most disadvantaged and<br />

excluded communities.<br />

Research carried out in 2002 for the<br />

National Endowment for Science<br />

Technology and the Arts (NESTA) 7<br />

concluded that there is a link between<br />

cultural participation and increased<br />

literacy, and an association between<br />

cultural possessions and culture in<br />

family background and educational<br />

performance. Research and evaluation<br />

of the New Opportunities Fund<br />

supported Splash Extra Programme<br />

(2002) 8 also demonstrated a link<br />

between participation in arts, culture<br />

and sport activities and a reduction<br />

in offending behaviour.<br />

Various economic appraisals and<br />

evaluations of cultural facilities,<br />

activities and events (e.g. Dundee<br />

Contemporary Arts Centre, the Arts<br />

in the Highlands and Islands, and<br />

the MTV Europe Music Awards in<br />

Edinburgh 2003) have demonstrated<br />

both direct and indirect economic<br />

impacts on local areas and beyond.<br />

Evaluations have shown that additional<br />

expenditure and employment both<br />

locally and nationally have often been<br />

the result of the establishment of<br />

cultural facilities or major events.<br />

They also highlight the importance<br />

of cultural tourism to the economy.<br />

Economic evaluations of sporting<br />

events have demonstrated a range of<br />

economic impacts including additional<br />

employment and the potential for long<br />

term economic gains, particularly<br />

when a major sporting event has<br />

been the catalyst for the regeneration<br />

of an area. There is also evidence<br />

that culture and sport contributes to<br />

environmental (physical) regeneration<br />

through the refurbishment or re-use of<br />

existing buildings, the establishment<br />

of cultural and creative quarters<br />

and the use of art in public places.


07<br />

08<br />

The Lighthouse,<br />

<strong>Glasgow</strong>’s Centre for Architecture and Design<br />

Tramway,<br />

performance and visual arts venue<br />

Hampden,<br />

Scotland’s National Stadium<br />

How culture in <strong>Glasgow</strong><br />

has evolved<br />

<strong>Glasgow</strong>’s rise as the second city of<br />

the empire and workshop of the world,<br />

its long term decline and more recent<br />

renewal is well documented. It has<br />

left a rich cultural legacy. <strong>Glasgow</strong><br />

still derives much of its personality<br />

and defining characteristics from<br />

its Victorian heyday: energetic,<br />

enterprising, confident, outward<br />

looking, resilient and combative in the<br />

face of hardship but at the same time<br />

‘community-minded’, determined to<br />

make something of itself and to be<br />

treated the equal of anywhere in the<br />

world. The cultural legacies of the<br />

19th century city – theatres, concert<br />

halls, public libraries, parks,<br />

architectural heritage and above all<br />

museums and museum collections<br />

– provide a significant proportion of<br />

Scotland’s tangible cultural assets.<br />

<strong>Glasgow</strong>’s <strong>Cultural</strong><br />

Renaissance Post 1980<br />

In the face of major economic obstacles,<br />

poor housing and high levels of<br />

unemployment, <strong>Glasgow</strong> City Council<br />

took a bold, strategic decision to use<br />

the city’s cultural infrastructure as a<br />

catalyst for regeneration. It invested in<br />

the Burrell Collection which opened in<br />

1983, followed in 1986 by the Scottish<br />

Exhibition and Conference Centre<br />

and the Kelvin Hall International<br />

Sports Arena in 1987, the staging of<br />

the International Garden Festival in<br />

1988, and <strong>Glasgow</strong>’s designation as<br />

European Capital of Culture in 1990.<br />

The Council saw the latter as part of<br />

a strategic investment programme,<br />

which would ensure the long-term<br />

future of the cultural sector and<br />

contribute to the economic and<br />

social regeneration of the city.<br />

The ‘Year of Culture’ included<br />

performance events, exhibitions,<br />

commissioned works, community<br />

and international productions, and<br />

the creation of new venues, often<br />

from redundant spaces and buildings<br />

including: The Arches, Tramway, and<br />

the <strong>Glasgow</strong> Royal Concert Hall.<br />

There were an estimated 7 million<br />

attendees at over 8,000 events, which<br />

unlocked the potential for new cultural<br />

industries in areas such as music,<br />

design, film and creative technologies.<br />

Since 1990, momentum has continued<br />

through the city’s tourism strategy and<br />

through an investment programme<br />

in cultural and sporting venues.<br />

This includes St Mungo Museum of<br />

Religious <strong>Life</strong> and Art opened in 1993,<br />

the Gallery of Modern Art (GOMA) in<br />

1996, <strong>Glasgow</strong>’s first international<br />

50 metre swimming pool at Tollcross in<br />

1995, the Clyde Auditorium Conference<br />

Centre in 1997, the National Centre<br />

for Architecture (The Lighthouse) in<br />

1999, the refurbishment of Tramway<br />

in 2000, and the <strong>Glasgow</strong> Science<br />

Centre in 2001.<br />

The creative industries sector in<br />

<strong>Glasgow</strong> has developed significantly<br />

post 1990 with the support of the<br />

Council and Scottish Enterprise<br />

<strong>Glasgow</strong>. Tailored business<br />

development support includes<br />

the <strong>Glasgow</strong> Film Fund and Film<br />

Office, designed to make <strong>Glasgow</strong> a<br />

production city for film and cinema;<br />

financial support for organisations<br />

such as Wasps, to provide studio and<br />

workshop accommodation for artists;<br />

a business support programme for<br />

<strong>Glasgow</strong> design companies; and<br />

facilitating major themed developments<br />

such as the digital media campus<br />

and city science campus.<br />

In their totality these projects and events<br />

have contributed to the image of the<br />

city as a lively, cosmopolitan place to<br />

visit and work. This has resulted in<br />

a significant growth in tourism since<br />

1997, with <strong>Glasgow</strong>’s share of the<br />

Scottish tourism market increasing<br />

from 16% in 1997 to 19% in 2003. The<br />

Council’s strategy of proactively bidding<br />

for major world events, such as the<br />

UEFA Champions League Final in 2002,<br />

has contributed both to this growth<br />

and to the positive image of the city.<br />

The city now attracts more than 3.2<br />

million tourists each year, generating<br />

around £700million annually for<br />

the local economy. In parallel with<br />

the growth in destination tourism,<br />

<strong>Glasgow</strong> has seen conference sales<br />

increase by 200% since 1997. Leisure<br />

and tourism account for 28,000 jobs<br />

in the city and almost 56,000 jobs<br />

across the Greater <strong>Glasgow</strong> and<br />

Clyde Valley region, significantly<br />

higher than jobs in shipbuilding in<br />

the region when it was at its peak.<br />

Over the last five years the city’s<br />

economy has outperformed every<br />

other part of Scotland and within<br />

this growth the creative industries<br />

are playing a significant role, with<br />

<strong>Glasgow</strong> increasingly seen as the UK’s<br />

second centre for creative business.<br />

It has strong clusters in film, media<br />

and education. In 2001, nearly 27,000<br />

people were employed in the sector,<br />

equating to 7% of all city employment,<br />

and the sector was growing faster in<br />

<strong>Glasgow</strong> than the rest of the economy.<br />

Both <strong>Glasgow</strong> City Council and<br />

Scottish Enterprise <strong>Glasgow</strong> recognise<br />

the importance of the sector to the<br />

city economy and invest heavily in<br />

it. <strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />

Industries <strong>Strategy</strong> and Action Plan<br />

is being developed to ensure the city<br />

maintains its position as number<br />

two in the UK, and it is a Council<br />

priority to agree and implement<br />

the <strong>Strategy</strong>’s recommendations.


09<br />

10<br />

Kelvingrove<br />

Art Gallery and Museum<br />

Older people using an<br />

Open Museum handling kit<br />

Kibble Palace<br />

in the Botanic Gardens<br />

Physical Regeneration<br />

in <strong>Glasgow</strong><br />

The evolution of <strong>Glasgow</strong> has been<br />

underpinned by significant physical<br />

redevelopment and regeneration,<br />

and a sustained programme of<br />

investment in new office, hotel, and<br />

retail developments over the last<br />

ten years. Substantial investment in<br />

housing, in both traditional inner city<br />

tenements and peripheral estates, has<br />

occurred from Greater Easterhouse to<br />

Castlemilk. Private housing investment<br />

is transforming previously blighted<br />

areas particularly on the waterfront, to<br />

the east of the city centre, and in the<br />

inner east end, and the recent transfer<br />

of the city’s housing stock to the GHA<br />

signifies a continued commitment to<br />

this regeneration strategy.<br />

<strong>Glasgow</strong> City Council recognises<br />

the importance of culture and sport<br />

to the regeneration of the city and<br />

our commitment is evidenced in the<br />

ongoing and future planned investment<br />

in new cultural and sporting venues<br />

totalling some £170 million. This<br />

includes: a £30 million refurbishment<br />

of Kelvingrove Art Gallery and Museum;<br />

the relocation of the city’s Museum<br />

of Transport to a purpose built iconic<br />

building on a prominent site on the<br />

River Clyde; a £44 million investment in<br />

national and regional sports facilities,<br />

including the National Indoor Sports<br />

Arena as part of the Clyde Gateway<br />

Project; and supporting Scotland’s<br />

Commonwealth Games bid - <strong>Glasgow</strong><br />

2014. The redevelopment of King Street<br />

and the Briggait as a visual arts quarter<br />

and the refurbishment of the City Halls<br />

and the Fruitmarket forms a key part of<br />

the city’s plans for the regeneration of<br />

the Merchant City as an economically<br />

vibrant cultural quarter.<br />

Parks regeneration continues, aimed<br />

at restoring <strong>Glasgow</strong>’s parks heritage<br />

at <strong>Glasgow</strong> Green,Tollcross Park, the<br />

Kibble Palace in the Botanic Gardens<br />

and at Govanhill Park, forming part<br />

of a wider area regeneration strategy.<br />

At a local level investment has taken<br />

place in community facilities and<br />

libraries across the city, recognising<br />

their key role as accessible, locally<br />

based facilities as well as their<br />

impact on the regeneration and<br />

renewal of local neighbourhoods.<br />

Funding partners currently<br />

include: national government; the<br />

National Lottery; the European<br />

Commission; and the private sector.<br />

A <strong>Cultural</strong> Balancing Act<br />

<strong>Glasgow</strong> City Council has to operate<br />

a fine balancing act in distributing<br />

its resources, between a focus on<br />

the city centre and the wider city,<br />

between the range of traditional<br />

high culture modes and community<br />

owned culture, and also between the<br />

very many other interest groups and<br />

organisations. Our task is to address<br />

these varying demands in a way that<br />

sustains creative organisations in an<br />

often dynamic and rapidly changing<br />

environment, in addition to taking<br />

a long term view of priorities in the<br />

deployment of staff, revenue and<br />

capital. It also means accepting that<br />

cultural activity impacts on the whole<br />

range of human life and therefore<br />

needs to service multiple agendas.<br />

<strong>Glasgow</strong> City Council has a key role<br />

in the delivery of <strong>Glasgow</strong>’s <strong>Cultural</strong><br />

<strong>Strategy</strong>. It supports culture and sport<br />

through the art, P.E., drama, music<br />

and dance curriculum in its 29 New<br />

Learning Communities; via the Dance<br />

School of Scotland, the School of Sport,<br />

and the Gaelic School; and through the<br />

provision of individual instrumental<br />

tuition. It is the custodian of the 74 city<br />

parks, including its famous Victorian<br />

parks (e.g. Kelvingrove Park, Queens<br />

Park, Tollcross Park), as well as other<br />

notable city parks and opens spaces<br />

(e.g. Pollok Country Park, <strong>Glasgow</strong><br />

Green and the Necropolis). It supports<br />

the creative and cultural industries<br />

and heritage development, as well<br />

as the main tourist initiatives and the<br />

<strong>Glasgow</strong> City Marketing Bureau with its<br />

role in supporting the development of<br />

the city’s Events <strong>Strategy</strong>. In addition,<br />

it delivers museums, libraries, arts<br />

and sport services through a range of<br />

city centre and locally based facilities<br />

alongside a range of community<br />

focused delivery networks.<br />

Shifts in policy direction have aligned<br />

the Council’s involvement in culture<br />

more closely with its central concerns<br />

for economic regeneration and social<br />

renewal, equality and inclusion, health,<br />

community safety, and community<br />

learning and development.<br />

Consequently we have redirected<br />

resources towards initiatives, projects<br />

and programmes designed to remove<br />

barriers to access, build capacity and<br />

provide pathways to participation.<br />

The Council is committed to building<br />

pathways which support people from<br />

the first spark of interest (e.g. an event<br />

in a local community centre, library<br />

or museum to a first visit to a city<br />

centre theatre, opera house or sports<br />

centre) in order to become a confident<br />

user of all the city’s services. This<br />

involves creating pathways for people<br />

who may have a potential interest but<br />

have no contact with specific cultural<br />

forms within their social network. To<br />

this end we have created networks<br />

of staff throughout the city to ensure<br />

that support is provided to embark<br />

on these pathways. For example, the<br />

introduction of Parks Development<br />

Officers to bring people back into<br />

our parks, state of the art Real<br />

Learning Centres bringing learning<br />

into our popular public libraries, and<br />

the establishment of a Youth Music<br />

Initiative in all our primary schools.<br />

The area based Community Action<br />

Teams support and develop arts,<br />

play and sport within communities,<br />

and the modernisation of the<br />

Museums Service has seen the<br />

establishment of the largest outreach<br />

and education service in the UK.<br />

The period from 1998 until now has<br />

shown a growing confidence in the<br />

city’s plans for cultural development<br />

from an array of funders. The Best<br />

Value Review process also led us<br />

to explore alternative methods of<br />

service delivery. The Kings Theatre, for<br />

instance, is now successfully managed<br />

by the Ambassador Theatre Group, and<br />

the establishment of the Kelvingrove<br />

Refurbishment Appeal (KRA) Trust<br />

has provided an effective and unique<br />

fundraising vehicle, involving some<br />

of the leading private entrepreneurs<br />

and business leaders in Scotland.


11<br />

12<br />

Aqua Aerobics<br />

Assistive technology within a REAL Learning Centre<br />

Festival of Light at the Hidden Gardens<br />

Case Study<br />

Developing links between education and wider cultural activity:<br />

Anti-Sectarianism and Education and Citizenship Programmes<br />

School children in <strong>Glasgow</strong> have participated in workshops developed by the Education and Access<br />

Team at St Mungo’s Museum, to develop their understanding and appreciation of other cultures.<br />

Young people explored themes such as racism, sectarianism, migration of communities and divisions<br />

within society, and learned how <strong>Glasgow</strong>’s multi-faith communities contribute to, and enrich the city.<br />

These programmes reflect our commitment to the development of services and initiatives to promote<br />

equality and challenge discrimination, and ensure that children and young people can experience the<br />

city’s cultural assets.<br />

Strategic Priorities<br />

<strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />

provides the direction for delivering<br />

cultural services in the city over<br />

the next three to five years.<br />

The intention is to develop a set<br />

of cultural entitlements based<br />

on the following broad ambitions<br />

through which we will deliver<br />

cultural services in the city:<br />

The right to explore, express<br />

and extend cultural identity<br />

Every citizen in <strong>Glasgow</strong> should have<br />

the right to experience the diversity<br />

of the city’s cultures and those of<br />

other cultures. For example, through<br />

accessing the city’s geneology and<br />

local history archives or attending<br />

the UK Festival of Muslim Cultures.<br />

The right to develop cultural<br />

talents and interests<br />

Every citizen in <strong>Glasgow</strong> should<br />

have the right to fulfil their creative<br />

potential through participation, and<br />

the development of their talent.<br />

For example, this could be through<br />

the Community Action Teams, Arts<br />

Development Officers and the posts<br />

within Education Services dedicated<br />

to making cultural links.<br />

The right to literacies<br />

Every citizen in <strong>Glasgow</strong> should have<br />

the right to education, ensuring<br />

essential reading, writing, numerical<br />

and IT skills. For example, through<br />

the introduction of Every Child a<br />

Member campaign and raising the<br />

awareness of the impact of library<br />

use on educational attainment.<br />

The right to health and well-being<br />

Every citizen in <strong>Glasgow</strong> should have<br />

the right to a general sense of health<br />

and wellbeing through participation<br />

in cultural, recreational and social<br />

activities. For example, through the<br />

provision of free access to swimming<br />

pools for all young people and adults<br />

over 60, and the Encourage project<br />

developing participation opportunities<br />

in the arts for older people.<br />

The right to a pleasant and<br />

high quality environment<br />

Every citizen in <strong>Glasgow</strong> should have<br />

the right to an environment offering<br />

local distinctiveness, variety and beauty<br />

which protects local cultural heritage<br />

and public spaces. This can be realised<br />

through the development of free and<br />

safe access to events, activities, walks<br />

and cycle routes in the city parks.<br />

The right to help shape and design<br />

cultural policy and provisions<br />

Every citizen in <strong>Glasgow</strong> should have<br />

the opportunity of helping to determine<br />

local cultural policies and provision.<br />

For example, through the development<br />

of local cultural strategies, and the<br />

development of an engagement<br />

strategy for young people that<br />

encourages comment and feedback<br />

on council services using Dialogue<br />

Youth networks and the <strong>Glasgow</strong> Young<br />

Scot Card and <strong>Glasgow</strong> Kidz Card.<br />

An essential part of our strategy is to<br />

open a dialogue with the arts, sports<br />

and cultural sectors as well as other<br />

partners, to articulate and develop an<br />

identifiable set of cultural entitlements<br />

for <strong>Glasgow</strong>’s citizens to engage with.


13<br />

14<br />

Encourage cultural and<br />

sporting participation<br />

We seek to enable as many people<br />

as possible (especially the young)<br />

to participate and realise their full<br />

potential by improving access to<br />

cultural and sporting activity as a<br />

means of enriching the quality of life<br />

of citizens of <strong>Glasgow</strong> and visitors<br />

to the city. <strong>Cultural</strong> rights and<br />

entitlements will play a central role<br />

in this. A cornerstone of <strong>Glasgow</strong>’s<br />

policy is the right of all citizens to<br />

culture, and to promote the expression<br />

of their cultural identity as a basic<br />

dimension of human dignity and<br />

social inclusion.<br />

One of the main mechanisms for<br />

widening access and increasing<br />

participation is through the many<br />

partnerships both between Council<br />

Services and with other city agencies,<br />

city organisations and the private<br />

sector. A key action from this strategy<br />

will be the establishment of a <strong>Cultural</strong><br />

Planning Partnership for <strong>Glasgow</strong>,<br />

which will oversee the implementation<br />

of the <strong>Cultural</strong> <strong>Strategy</strong> and develop<br />

cultural planning for the city. Using the<br />

Community Learning and Development<br />

Partnership model, the policies and<br />

priorities from this <strong>Cultural</strong> <strong>Strategy</strong><br />

will feed into the city’s Community<br />

Planning structures and processes,<br />

facilitating the development of<br />

local cultural strategies.<br />

Health is central to educational<br />

attainment, the ability to find work,<br />

and well being. With key partners<br />

in the health sector <strong>Glasgow</strong> City<br />

Council are committed to a shared<br />

vision of promoting sport and active<br />

recreation as one means of improving<br />

health and well being of citizens,<br />

particularly the most inactive.<br />

Case Study – Promoting Physical Activity: Community Clubs<br />

Part of <strong>Glasgow</strong> City Council’s commitment to improving the health and well-being of the<br />

city’s population, community clubs were established in response to reports that obesity<br />

levels among young children in Scotland were rising, due to high levels of inactivity and poor<br />

diet. Key objectives of the community club initiative are to encourage children to participate<br />

in physical activities on a regular basis from a young age, and to offer access to affordable<br />

and sustainable activities within a local setting. Based within ten of the city’s secondary<br />

schools, community clubs deliver a comprehensive programme of activities in the evenings,<br />

weekends, and holiday periods, attracting in excess of 2000 attendances per week. The<br />

Council’s <strong>Cultural</strong> and Leisure Services run community clubs jointly with voluntary groups,<br />

with other key partners including Education Services, Strathclyde Police, Strathclyde Fire<br />

Brigade, <strong>Glasgow</strong> Council for Voluntary Services, and the Sports Council for <strong>Glasgow</strong>.


15<br />

16<br />

Gallery of Modern Art<br />

Volleyball coaching session<br />

Kelvin Cycleway through Kelvingrove Park<br />

Case Study<br />

Raising Awareness of Social Justice Issues:<br />

Contemporary Art and Human Rights Exhibitions<br />

The Gallery of Modern Art (GoMA) has proactively sought to develop and improve its artistic<br />

and programming policies to support key <strong>Glasgow</strong> City Council objectives relating to social<br />

justice and equality. Sanctuary, elbowroom, and Rule of Thumb were part of a pioneering<br />

programme of events developed by GoMA, in conjunction with key partners such as Amnesty<br />

International, as part of its biennial Contemporary Art and Human Rights programme.<br />

Supported by a programme of workshops and events, the exhibitions aim to explore, address and<br />

raise awareness of social justice issues (e.g. forced migration, violence against women), while<br />

ensuring sensitivity, integrity and dignity. The events encapsulate how controversial and often<br />

‘uncomfortable’ topics can be considered in a sensitive way and how public awareness of social<br />

justice issues can be raised effectively. All three events culminated in an exhibition, which displayed<br />

the creative works of the participants, many of whom had direct experience of the issues being<br />

explored. All works were shaped by the participants’ personal thoughts and experiences, and many<br />

felt that the powerful self-expression was not only aesthetic, but also therapeutic and empowering.<br />

We will do this through the Active Schools<br />

Programme, which promotes physical<br />

activity amongst children, working<br />

with the New Learning Communities<br />

and establishing links to the city’s<br />

sports clubs and community clubs,<br />

and working with the Arts in Health<br />

Coordinators, currently funded by<br />

Greater <strong>Glasgow</strong> NHS Board. The<br />

Council will provide young people with<br />

the opportunity to learn to swim by<br />

Primary 6 and ensure that pathways<br />

are developed into advanced swimming<br />

programmes within our swimming<br />

pools. In addition, in line with the<br />

recommendations of the Physical<br />

Education Review Group, two hours<br />

of physical activity per week will be<br />

provided within the school curriculum.<br />

The Council will also support city wide<br />

programmes for walking, cycling and<br />

jogging, especially amongst older<br />

adults and the most disadvantaged<br />

and excluded communities. Critical<br />

to the success of these initiatives are<br />

area-based sports development teams<br />

working with local communities to<br />

create tailored activity programmes.<br />

The Council will increase the number<br />

of young people participating in football<br />

activity, with particular emphasis<br />

on the city’s most disadvantaged<br />

areas. The existing football<br />

development programme, delivered in<br />

partnership with the Scottish Football<br />

Association, achieves in excess of<br />

150,000 attendances each year and<br />

provides over 1,000 coach education<br />

opportunities for <strong>Glasgow</strong> citizens.<br />

The expansion of the programme in<br />

a more structured and localised basis<br />

will increase participation levels by<br />

40% by March 2009, deliver coach<br />

education more widely throughout<br />

the city, and develop a new league<br />

structure for adults.<br />

The city-wide free transport scheme<br />

Class Connections, aims to improve<br />

access to cultural and leisure<br />

opportunities for schools, especially<br />

those in socially excluded areas. The<br />

Council will seek to secure permanent<br />

funding to ensure it becomes a<br />

mainstream service.<br />

For 15 years the Open Museum outreach<br />

service has played an integral role in<br />

increasing access to, and participation<br />

in museums collections, by taking<br />

them beyond the museum walls and<br />

into the community so that citizens can<br />

create their own exhibitions, thereby<br />

developing new skills and interests.<br />

A review of the Open Museum will be<br />

undertaken to assess how to expand<br />

its work.<br />

The Council are challenging<br />

discrimination and raising awareness<br />

of social justice issues through the<br />

Gallery of Modern Art (GoMA), which<br />

hosts the biennial Contemporary<br />

Art and Human Rights exhibition,<br />

workshops and seminars. Sanctuary,<br />

the first in a series of exhibitions held<br />

in 2003, explored themes of identity<br />

and forced migration, and visitor<br />

numbers exceeded 210,000. In 2005,<br />

violence against women was explored<br />

through Rule of Thumb, and 2007 will<br />

focus on sectarianism and divided<br />

communities. The Artists in Exile<br />

project supports refugees and asylum<br />

seekers and is now in its third year.<br />

The city’s first literature festival Aye<br />

Write!, where 15,000 people took part,<br />

encourages reading and writing and<br />

is a vehicle to develop literacy and<br />

promote greater awareness of literary<br />

heritage and contemporary writing in<br />

<strong>Glasgow</strong> and Scotland. The second<br />

event will take place in February 2007.<br />

“One of the strongest<br />

thought challenging<br />

exhibitions – there feels<br />

like there was a real<br />

coming together of the<br />

artists and participants.<br />

Thanks for being able<br />

to see this.”<br />

GoMA Social Justice Exhibitions<br />

Comment from visitors book from elbowroom<br />

– part of Rule of Thumb exhibition<br />

The 21st Century is seeing the<br />

information revolution and libraries<br />

have a central role to play in ensuring<br />

that everyone has access to the<br />

resources, information and knowledge<br />

they need.<br />

We are committed to libraries being<br />

the hub of a city-wide integrated<br />

information service providing free<br />

access to many resources. They<br />

attract people from all walks of life,<br />

including the hard to reach, and<br />

provide safe, neutral environments<br />

which stimulate creativity and support<br />

formal and informal learning.<br />

In order to improve the quality,<br />

integration and range of resources<br />

available, the Council will work with<br />

public and commercial partners to<br />

implement key initiatives such as:<br />

the development of a citywide home<br />

library service and the launch of a<br />

range of Books to Go services involving<br />

workplaces, community libraries<br />

and community centres. Remote<br />

access to the cultural collections<br />

will be facilitated through the<br />

implementation of a publicly accessible<br />

collections navigation database,<br />

and the production of accessible<br />

electronic and print publications.<br />

Most parts of the city have some kind<br />

of facility provision, (e.g. a library,<br />

sporting facility or community centre)<br />

and we will ensure this spread is<br />

maintained where opportunities arise.<br />

The Council’s Pre-12 <strong>Strategy</strong> provides<br />

some opportunities for the co-location<br />

of leisure, cultural, health and learning<br />

services, with primary schools as<br />

the hub.<br />

Opportunities to enhance community<br />

provision will also be progressed<br />

through a corporate approach to the<br />

delivery of area based services and<br />

the strategic allocation of funds,<br />

building on existing good practice at<br />

Springburn Leisure Centre and Library<br />

and Haghill Park Primary School.<br />

New developments will include the<br />

Pollok Civic Realm project which will<br />

see the integration of Pollok Health<br />

Centre, Leisure Centre, Greater Pollok<br />

Development Company, Citizen’s<br />

Advice Bureau, childcare facilities,<br />

Pollok Library and Learning Centre<br />

and Pollok Kist in a community hub.<br />

People need to feel there are ladders<br />

of opportunity and progression and<br />

the Community Action Teams are<br />

important enablers. For example, they<br />

link possibilities within communities,<br />

getting youth groups to work with art<br />

form or sports specialists and enabling<br />

them to benefit from the coaches,<br />

trainers, courses and other resources<br />

that are available and are key in<br />

signposting groups and individuals to<br />

pathways to participation.<br />

Play is often not recognised for its<br />

ability to build knowledge and capacity.<br />

However, these life skills start with<br />

play as it opens out opportunities,<br />

ambition, creativity and imagination,<br />

and teaches children a range of social<br />

skills. Play experiences are vital<br />

to the growth and development of<br />

children, young people, families and<br />

communities. To date, Play Services<br />

have targeted children aged 5-12 years<br />

and it is proposed to widen the remit to<br />

pre-5s in order to develop experience<br />

of the arts, libraries, museums and<br />

sports. By age 8 all children in <strong>Glasgow</strong><br />

should have had the opportunity to<br />

take part in an organised play session.


17<br />

Celtic Connections Festival<br />

“Few organisations<br />

are willing to take<br />

people on with little<br />

experience - this is<br />

one of the few places<br />

that will not only give<br />

you experience but<br />

encourage you to do<br />

what you want to do.”<br />

Museums volunteer who has gone<br />

on to gain employment as a trainee<br />

residential social care worker<br />

Performance during the<br />

Festival of Light at the Hidden Gardens<br />

18<br />

The Council will continue to recognise<br />

and develop the role of Community<br />

Facilities as a key entry point to<br />

engaging the city’s network of<br />

cultural and sporting activity. We<br />

will ensure that they continue their<br />

role in developing pathways and<br />

signposting other Council Services.<br />

The city organises many events,<br />

some internationally oriented and<br />

others community focused, and the<br />

intention is to reduce barriers to<br />

visiting these, whether this requires<br />

a free shuttle service as with the<br />

<strong>Glasgow</strong> River Festival, or ensuring<br />

access for disabled people is provided.<br />

Equally our programming and<br />

marketing will ensure events reflect<br />

the diversity of <strong>Glasgow</strong>’s population.<br />

The Council recognises the importance<br />

of young people’s participation and<br />

engagement with council services.<br />

Education Services support a network<br />

of pupil councils across the city. In<br />

addition, <strong>Cultural</strong> and Leisure Services<br />

is responsible for supporting the multi<br />

agency Strategic Youth Partnership,<br />

which will be responsible for ensuring<br />

that there is a consistent approach<br />

to engaging, communicating and<br />

consulting with young people. Youth<br />

Services are currently modernising<br />

and central to this is building a sense<br />

of trust from young people that their<br />

contribution will have benefits and an<br />

impact on how services are developed<br />

and delivered. Through the pupil<br />

councils, Dialogue Youth and the<br />

<strong>Glasgow</strong> Kidz and Young Scot Cards, we<br />

will establish an ongoing dialogue with<br />

young people to inform and develop<br />

the growing range of cultural and<br />

sporting services and facilities in the<br />

city. This will lead to the development<br />

of a Youth Council for the city.<br />

We also recognise that looked after<br />

and accommodated young people in<br />

the city may experience difficulties<br />

in accessing cultural and sporting<br />

activities. The Council has started to<br />

address the needs of this vulnerable<br />

group of young people through<br />

informal learning programmes. We will<br />

continue to develop this based on the<br />

needs of the young people across the<br />

full range of Council Services.<br />

The importance of creativity and<br />

culture in education is paramount and<br />

recognised in the National Priorities<br />

for Education. Encouraging creativity<br />

in children leads to a life-long process<br />

of learning and fosters imagination,<br />

ambition, self-reliance, initiative,<br />

and an ability to work collaboratively.<br />

This requires a less cluttered, more<br />

holistic approach to the curriculum,<br />

using culture and the arts to engage<br />

in creativity, to support personal<br />

development and citizenship, and to<br />

develop different forms of learning.It<br />

also means cultural entitlements must<br />

thread through the formal and informal<br />

curriculum and out of school learning.<br />

In supporting the development of<br />

creative young people in the city, it is<br />

essential that we build cultural links<br />

in and beyond schools. These links are<br />

not currently sufficiently developed to<br />

deliver a creative curriculum. However,<br />

this can be achieved through improved<br />

linkages between Community Action<br />

Teams, Arts Development Officers<br />

and the <strong>Cultural</strong> Co-ordinator and<br />

<strong>Cultural</strong> Links posts. For these to be<br />

effective and to truly develop a culture<br />

of participation, there needs to be a<br />

broad definition and interpretation of<br />

culture; a creativity agenda in schools<br />

which is recognised as adding value;<br />

and the development of key bridges<br />

between education and wider cultural<br />

activity, such as interactive visits<br />

to the city’s museums or a theatre,<br />

dance or music performance.


19<br />

20<br />

Gorbals Library and REAL Learning Centre<br />

Britannic Asset Management<br />

Women’s 10k<br />

Papermaking and bookmaking workshops,<br />

Hidden Gardens<br />

Case Study<br />

Promoting Personal Development and Strengthening Communities:<br />

Gorbals Library and REAL Learning Centre<br />

Gorbals Library and REAL Learning Centre was built with the aim of encouraging participation and<br />

breaking down barriers to social inclusion by enhancing community involvement in the learning<br />

process. By providing access to digital technology, learning and training opportunities, as well as<br />

a route to employment and better-paid jobs, the Centre is assisting in improving quality of life for<br />

members of the local community.<br />

Staff in the library’s Digital Inclusion Team have developed close relationships with local projects<br />

representing a range of target groups including: people with mental health issues, ex-offenders,<br />

young people at risk, homeless / resettlement communities, recovering addicts and their families,<br />

lone parents and the unemployed.<br />

The Gorbals Library and REAL Learning Centre is an example of how <strong>Glasgow</strong> City Council is<br />

working in partnership with key agencies (e.g. Greater <strong>Glasgow</strong> National Health Service (GGNHS)<br />

and local colleges) to make a positive local contribution.<br />

Key Actions<br />

For <strong>Glasgow</strong>’s children and young<br />

people, this will see the following:<br />

• Ensuring every child has the<br />

opportunity to learn to swim by<br />

the time they reach Primary 6.<br />

• Continuing to offer free swimming<br />

in Council leisure facilities for<br />

every child and young person.<br />

• Ensuring every primary school child<br />

has one visit to the city’s world class<br />

museums or art galleries, and one<br />

experience of a theatre, dance or<br />

music performance every year. This<br />

will mean that all primary school<br />

children, no matter where they live,<br />

experience the city’s cultural assets.<br />

• Providing after school clubs, and<br />

community clubs offering a range<br />

of cultural and sporting activities in<br />

primary and secondary schools in<br />

every learning community in the city.<br />

• Providing opportunities through the<br />

Council’s play service for pre-5’s<br />

to experience culture and sport.<br />

• For pre-5 groups and schools,<br />

ensuring transport is not a barrier<br />

to accessing the city’s cultural<br />

and sporting facilities, and by<br />

extending the Class Connections<br />

transport scheme city-wide.<br />

• Through Education Services’ pupil<br />

councils, Dialogue Youth and the<br />

<strong>Glasgow</strong> Kidz and Young Scot<br />

Card, an ongoing dialogue with<br />

young people will be established<br />

to inform and develop a growing<br />

range of cultural and sporting<br />

services, and facilities in the City.<br />

This will lead to the development<br />

of a Youth Council for the city.<br />

• Developing opportunities,<br />

particularly through the city’s plans<br />

for new and refurbished primary<br />

schools, to co-locate different<br />

community services together in<br />

order to widen access to community,<br />

cultural and sporting activities.<br />

For <strong>Glasgow</strong>’s older people this will see:<br />

• Work with partners to improve<br />

access and involvement in the<br />

arts for older adults through the<br />

Encourage Project, targeting<br />

up to 2100 participants in 3<br />

seasonal programmes.<br />

• Work with <strong>Glasgow</strong> Housing<br />

Association tenants aged 60+<br />

to provide structured activity<br />

and pathways to accessing<br />

mainstream physical activity.<br />

• Continuing to offer free swimming<br />

in Council leisure facilities for<br />

all adults over 60 in the city.<br />

In recognition of the potential for<br />

culture and sport to help build<br />

community cohesion and achieve<br />

social inclusion, this will see:<br />

• Development of a more strategic<br />

approach to the provision of<br />

culture and sport for underrepresented<br />

groups, including<br />

disabled people and black and<br />

minority ethnic communities.<br />

• Improved partnership working<br />

with local communities to<br />

increase participation in culture<br />

and sport amongst the most<br />

disadvantaged communities.<br />

• Development of services and<br />

initiatives to promote equality<br />

and challenge discrimination,<br />

particularly through high profile<br />

exhibitions and events such as the<br />

biennial Contemporary Arts and<br />

Human Rights Exhibition at the<br />

Gallery of Modern Art (GoMA).


21<br />

22<br />

Encourage learning, training,<br />

volunteering and pathways to<br />

work through culture and sport<br />

The strategy will provide an enhanced<br />

programme of learning and training<br />

opportunities to encourage cultural<br />

participation and ensure staff develop<br />

the skills to deliver appropriate and<br />

relevant cultural services to <strong>Glasgow</strong>’s<br />

diverse communities. It will also<br />

develop confidence and skills to enable<br />

more people in <strong>Glasgow</strong> to enter<br />

employment, and will seek to enhance<br />

the capacity, confidence and skills<br />

base of the voluntary and community<br />

sectors as a resource in fostering the<br />

intrinsic value of culture in <strong>Glasgow</strong>.<br />

The importance of education in<br />

culture is not restricted to schools<br />

and young people. The role of culture<br />

in community-based adult learning<br />

and Further and Higher Education<br />

requires to be developed. This <strong>Cultural</strong><br />

<strong>Strategy</strong> will link with <strong>Glasgow</strong>’s<br />

Community Learning and Development<br />

<strong>Strategy</strong> as well as with the major<br />

cultural learning establishments<br />

such as: RSAMD, <strong>Glasgow</strong> School<br />

of Art and <strong>Glasgow</strong> University, and<br />

support the Learning City theme<br />

within <strong>Glasgow</strong>’s Community Plan.<br />

In fostering education and learning<br />

to support participation, <strong>Glasgow</strong><br />

City Council will develop relevant<br />

community-based adult learning<br />

activities that promote personal<br />

development and strengthen<br />

communities. <strong>Glasgow</strong>’s Community<br />

Learning and Development <strong>Strategy</strong><br />

and Adult Literacy and Numeracy<br />

Action Plan will play a central role.<br />

These set out a long-term vision<br />

for a city of “dynamic, successful<br />

and connected communities,<br />

where all forms of learning are<br />

recognised and valued as a vital<br />

element in the growth of individuals,<br />

groups and communities.”<br />

Case Study<br />

Provision of Training and Development Opportunities:<br />

<strong>Glasgow</strong>’s Vocational Training Programme<br />

<strong>Glasgow</strong>’s Vocational Training Programme provides an additional choice for <strong>Glasgow</strong> pupils from third<br />

to sixth year, by allowing them to study for a vocational qualification together with their other Standard<br />

or Higher Grades. Pupils can choose from nine vocational options (e.g. hospitality, horticulture, sport<br />

and leisure), in order to gain skills which will help them enter the workplace in the future. Courses last<br />

for one or two years and are delivered during the school week. In addition to developing knowledge<br />

relevant to the individual options, the programme equips participants with transferable skills (e.g.<br />

problem solving and customer service), and provides an opportunity to gain experience within a live<br />

work setting. There are currently over 900 pupils taking part in the programme.


23<br />

24<br />

Meet Your Neighbour at St Mungo Museum of Religious <strong>Life</strong> and Art<br />

Football Development: Soccer Training Camps<br />

Case Study<br />

Widening Access to the Arts:<br />

Encourage Project<br />

Case Study<br />

Developing Community Capacity:<br />

Coaching Development<br />

The Encourage project aims to help people<br />

over 50 years old have a greater involvement<br />

in the arts in <strong>Glasgow</strong>. The programme offers<br />

affordable access to a wide range of high<br />

quality performances, exhibitions and related<br />

workshops, including contemporary visual<br />

art exhibitions, ballets, and music concerts.<br />

The programme also offers participants the<br />

opportunity to meet artists, performers and<br />

arts professionals, and continues to attract<br />

new audiences, with approximately 1,500<br />

people participating annually. Encourage is a<br />

partnership project supported by Strathclyde<br />

University Senior Studies Institute, <strong>Glasgow</strong><br />

City Council and various arts organisations.<br />

The delivery of a diverse and extensive<br />

coach education, training and development<br />

programme in <strong>Glasgow</strong> underpins the wide<br />

range of sport and recreational activities<br />

provided within the city. It also helps ensure<br />

that local communities are supported to<br />

develop their capacity, confidence and skill<br />

base. <strong>Glasgow</strong> City Council provides ongoing<br />

accessible education and training opportunities<br />

in conjunction with key partners, including<br />

sportscotland, national governing bodies of<br />

sport, local community groups and voluntary<br />

sports clubs, achieving over 2500 attendances<br />

on an annual basis through a combination of<br />

citywide and area coach education programmes.<br />

Library services and activities provide<br />

opportunities and support to learn,<br />

to achieve, to build confidence, and<br />

to take pleasure in the cultural life<br />

of the city. We propose to develop an<br />

integrated public and educational<br />

library service that can more effectively<br />

meet the learning and leisure<br />

reading needs of young people.<br />

The creation of a single city-wide<br />

collection and catalogue will bring<br />

the immense benefits of accessing<br />

the entire resources of the city from a<br />

single access point. The public library<br />

service already provides services<br />

to the Pre-5 sector in the city. The<br />

integration of services would deliver<br />

an equitable provision across the<br />

city based on an entitlement model.<br />

Opportunities also exist to expand<br />

the formal and informal learning<br />

provided through REAL centres<br />

to school learning suites through<br />

after school clubs, reading groups,<br />

workshops and holiday programmes.<br />

The campaign Every Child A Member<br />

will raise awareness of the positive<br />

impact of library use on children’s<br />

educational attainment. We will seek<br />

resources to expand the Homework<br />

Club initiative, complementing what<br />

schools offer, and providing selfdevelopment<br />

and learning on children’s<br />

own terms. REAL Learning Centres<br />

focus on improving access to ICT and<br />

the opportunity to enjoy learning at a<br />

time, place and pace that suits people.<br />

Simultaneously, it helps ensure the<br />

technology gap between social groups<br />

is narrowed. In order to widen disabled<br />

people’s, or those with English as a<br />

second language, access to learning<br />

opportunities and the increasing array<br />

of digital information, the Council<br />

will continue to develop the range of<br />

user friendly technologies within its<br />

REAL Learning Centres in libraries.<br />

As previously stated, the Council<br />

is committed to partnerships and<br />

networks that support cultural<br />

institutions. With the Scottish Arts<br />

Council we will continue to jointly<br />

support and monitor <strong>Glasgow</strong> Grows<br />

Audiences and the <strong>Cultural</strong> Enterprise<br />

Office in their role to increase the<br />

arts sector’s capacity to achieve<br />

sustainable audience development<br />

and business models via information,<br />

training and professional development.<br />

Quality coaching is essential for<br />

people to reach their full potential.<br />

The Council will establish education<br />

and training programmes for its<br />

sports coaching staff, including<br />

training its sports coaches and<br />

development officers to work with<br />

disabled people. Our support for a<br />

club accreditation scheme seeks to<br />

improve and expand the ability of<br />

sports clubs to deliver safe, inclusive,<br />

and sustainable services to their<br />

members and local communities.<br />

Our commitment to supporting<br />

communities in developing their<br />

capacity, confidence and skill base<br />

is expressed by creating training<br />

and employment opportunities for<br />

local people in sports leadership and<br />

coaching. We will also extend our<br />

pre-vocational training in sport and<br />

leisure to provide clearer pathways<br />

into employment at the end of Year<br />

4, and enhanced qualifications for<br />

pupils wishing to stay on to Year 5.<br />

The integrated delivery of play services<br />

requires a recognised career path with<br />

trained, informed and well-supported<br />

playworkers. We will create links<br />

with the city’s FE Colleges to develop<br />

clear career paths and opportunities.<br />

The voluntary play sector and<br />

families play a vital role, which the<br />

Council will support through training,<br />

information, and support services.<br />

The voluntary sector is a source of<br />

experience, energy and talent, and<br />

voluntary groups are well placed and<br />

motivated to help ensure the broadest<br />

possible access to cultural and<br />

sporting activity in <strong>Glasgow</strong>. Through<br />

a number of grant schemes and area<br />

development budgets, <strong>Glasgow</strong> City<br />

Council provides support to voluntary<br />

sector organisations to deliver services<br />

in areas such as sport, community<br />

facilities, and youth work. These<br />

funds are crucial in sustaining the<br />

voluntary and community sector but<br />

also provide the leverage to generate<br />

additional funding for the city. We will<br />

continue to develop links made with<br />

agencies such as: <strong>Glasgow</strong> Council<br />

for the Voluntary Sector (GCVS),<br />

Voluntary Arts Scotland, Enable<br />

Scotland, and Scottish Employment<br />

Opportunities in supporting groups<br />

that have not traditionally volunteered.<br />

We recognise the critical role of<br />

volunteers and the need for better<br />

co-ordination, support, training and<br />

investment in the volunteer network.<br />

A priority is to develop and deliver<br />

a framework for volunteering in the<br />

city and to maximise volunteers’<br />

roles in supporting cultural activity in<br />

<strong>Glasgow</strong>, including major events such<br />

as the 2014 Commonwealth Games.<br />

Key Actions<br />

For <strong>Glasgow</strong> citizens this will<br />

see the following take place:<br />

• 10,000 new learners in adult<br />

literacy and numeracy by March<br />

2006 and a focus on youth and<br />

workplace literacy for 2006-2008.<br />

• As part of the city’s Vocational<br />

Training <strong>Strategy</strong>, the further<br />

development of pre-vocational<br />

sport and cultural training at<br />

secondary schools for S3 and<br />

S4 pupils through horticulture,<br />

hospitality, and sport and leisure,<br />

providing up to 300 places per year.<br />

• From 2006 onwards, guaranteeing<br />

up to 20 jobs per year in Council<br />

operated cultural and sporting<br />

services for young people<br />

trained through the Council’s<br />

vocational training programme.<br />

• Providing coach education<br />

programmes for 2,600 people<br />

per year to support the<br />

Council’s extensive sports<br />

development programme.<br />

• Introducing Every Child A Member<br />

campaign to further develop the role<br />

of library services in supporting the<br />

targets for educational attainment in<br />

the city.<br />

• The development of a strategic<br />

volunteer framework to maximise<br />

their role in supporting cultural and<br />

sporting activity in the city including:<br />

- Co-ordinating opportunities<br />

and support for 16-18 year<br />

olds within <strong>Glasgow</strong> schools<br />

to volunteer in the city’s cultural<br />

and sporting infrastructure.<br />

- Increasing the number of older<br />

people volunteering in <strong>Glasgow</strong>’s<br />

museums and art galleries.<br />

• Developing an integrated public<br />

and educational library service<br />

that can more effectively meet<br />

the learning and leisure reading<br />

needs of young people.<br />

• Ensuring training programmes<br />

are in line with service quality<br />

and equality priorities.


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26<br />

Enhancing <strong>Glasgow</strong>’s cultural<br />

infrastructure and events programme<br />

to support the city in competing in the<br />

global economy<br />

The strategy will seek to maximise<br />

the contribution of culture and sport<br />

to <strong>Glasgow</strong>’s economic regeneration,<br />

and to enhance and promote its<br />

national and international profile as<br />

a creative, cosmopolitan city which<br />

appeals to tourists and businesses.<br />

The importance of this sector and its<br />

vibrant mixed economy is reflected in<br />

the employment statistics where it is<br />

estimated that this sector, including<br />

tourism, employs more people in<br />

<strong>Glasgow</strong> and the surrounding region<br />

than shipbuilding when it was at its<br />

peak. The ability to retain Scottish<br />

creative talent and attract talented<br />

workers to this sector from overseas<br />

is crucial to the future of the city.<br />

<strong>Glasgow</strong> makes a major contribution<br />

to Scottish culture and plays an<br />

important role as a cultural pivot in<br />

the West of Scotland and beyond,<br />

with four of the National Arts<br />

companies based here and many<br />

of <strong>Glasgow</strong>’s arts organisations<br />

having significance beyond the city.<br />

Recognition of <strong>Glasgow</strong>’s metropolitan<br />

status is primarily based on the<br />

quality, breadth and importance<br />

of its cultural and sporting assets,<br />

and its role in promoting Scotland<br />

through its culture. For example, the<br />

Mitchell Library is unique in Scotland;<br />

its collections are unequalled in<br />

any public library in the country.<br />

Equally <strong>Glasgow</strong> is playing a more<br />

important role in the development<br />

and management of regional, national,<br />

and international sporting facilities<br />

and the staging of national and<br />

international sporting events. The<br />

same is true of <strong>Glasgow</strong>’s museums.<br />

A National Audit of Collections<br />

confirmed that 61% of <strong>Glasgow</strong>’s<br />

Collections were of national and<br />

international importance. Conserving,<br />

promoting, and making the collections<br />

more accessible both nationally and<br />

internationally involves substantial<br />

investment, and a priority is to continue<br />

to make the case for revenue funding<br />

from the Scottish Executive.


27<br />

28<br />

The Riverside Museum<br />

Hidden Gardens, Tramway<br />

A key priority for the next two years will<br />

be developing <strong>Glasgow</strong>’s and Scotland’s<br />

bid for the 2014 Commonwealth<br />

Games and if successful, preparing<br />

for the event in 2014. An independent<br />

assessment of the economic, social<br />

and sporting benefits of staging<br />

the 2014 Commonwealth Games in<br />

<strong>Glasgow</strong> and its financial viability<br />

and winability concluded there was a<br />

strong case for supporting <strong>Glasgow</strong>’s<br />

bid. In August 2005, the First Minister<br />

announced the Scottish Executive’s<br />

support for the bid and the outcome<br />

of the bidding process will be<br />

determined by the Commonwealth<br />

Games Federation in Autumn 2007.<br />

The bid proposals are being designed<br />

to ensure that a Commonwealth<br />

Games in <strong>Glasgow</strong> would play a central<br />

part in the city’s long-term process<br />

of social renewal and economic<br />

development with a lasting legacy that<br />

would contribute to a wide range of<br />

economic, health, tourism, community<br />

and volunteering objectives.<br />

The <strong>Glasgow</strong> city region has a vision<br />

to be one of the most dynamic,<br />

economically competitive and socially<br />

cohesive metropolitan areas in<br />

Europe. Major events have played an<br />

important role in supporting this vision,<br />

as have the range of festivals and<br />

events that celebrate and showcase<br />

the increasing diversity of <strong>Glasgow</strong>’s<br />

population. The city’s events strategy,<br />

jointly led by <strong>Glasgow</strong> City Council and<br />

the <strong>Glasgow</strong> City Marketing Bureau<br />

aims to build an integrated city-wide<br />

approach to procuring and organising<br />

programmes of major events and<br />

festivals. Central to this will be the bid<br />

for the 2014 Commonwealth Games.<br />

Another important element will be the<br />

development of a programme of major<br />

exhibitions targeted to attract new<br />

local audiences, as well as enhancing<br />

<strong>Glasgow</strong>’s appeal to visitors. An<br />

example is <strong>Glasgow</strong>’s International<br />

Visual Arts Festival, the aim of which<br />

is to build on <strong>Glasgow</strong>’s reputation as<br />

a major international centre for visual<br />

arts and to promote the work of local<br />

and international artists to a local,<br />

national, and international audience.<br />

Since the 1980s, <strong>Glasgow</strong> City Council<br />

has developed the city’s cultural<br />

infrastructure as a catalyst for its<br />

regeneration. This resulted in an<br />

investment programme and the<br />

opening of major new cultural, leisure<br />

and conference venues. This process<br />

is ongoing. The current refurbishment<br />

of the Kelvingrove Art Galley and<br />

Museum will be crucial to the success<br />

of <strong>Glasgow</strong>’s Tourism <strong>Strategy</strong>, as will<br />

the planned relocation of the Museum<br />

of Transport to the River Clyde and<br />

the development of the National<br />

Indoor Sports Arena and Velodrome.<br />

A new <strong>Cultural</strong> Campus in Greater<br />

Easterhouse will open in 2006,<br />

integrating John Wheatley College,<br />

Easterhouse Swimming Pool and<br />

Library, and a new Arts Centre.<br />

The current refurbishment of the City<br />

Halls and Fruitmarket will provide<br />

an integrated centre for music and<br />

education for <strong>Glasgow</strong> as part of<br />

the city’s plan for the regeneration<br />

of the Merchant City, as will the<br />

redevelopment of King Street and the<br />

Briggait as a visual arts quarter. A key<br />

priority for <strong>Glasgow</strong> is to develop the<br />

Mitchell Library as a major cultural<br />

resource and tourist attraction.<br />

Tramway currently presents an<br />

extensive programme of international<br />

and Scottish performance and visual<br />

arts as well as a participatory arts<br />

programme. From 2008, Scottish<br />

Ballet will be based at Tramway.<br />

We will ensure that the acquisition of<br />

Scottish material is given priority in<br />

the stock selection process for our<br />

Public Library Service. A specification<br />

is currently being developed for<br />

Scottish material as part of the new<br />

proposals for a supplier selection<br />

framework. Scottish material added<br />

will enhance existing collections<br />

and support cultural development,<br />

local history, and geneology.<br />

A Council priority is to agree and<br />

take forward the recommendations<br />

in <strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />

Industries <strong>Strategy</strong> which is being<br />

developed in conjunction with Scottish<br />

Enterprise <strong>Glasgow</strong> to ensure the<br />

city’s long-term competitiveness. The<br />

creative industries are central to the<br />

economic well being of the city, and<br />

developing, supporting and retaining<br />

talent is key if the sector is to flourish.<br />

<strong>Glasgow</strong>’s creative industries<br />

infrastructure needs enhancing and<br />

the overarching priorities are: the<br />

Film City <strong>Glasgow</strong> project in Govan<br />

Town Hall; the Pacific Quay Digital<br />

Media Park; and investigating the<br />

feasibility of a Creative Industries<br />

Hub in the Merchant City to provide<br />

a mixed-use facility targeted at more<br />

commercial tenants from design, and<br />

related industries. Ongoing business<br />

development support across the<br />

cluster in <strong>Glasgow</strong> is required and<br />

the <strong>Glasgow</strong> Film Office will continue<br />

its industry support in TV production<br />

and film. The new Music Industry<br />

Association will help define industry<br />

needs. In conjunction with Scottish<br />

Enterprise <strong>Glasgow</strong>, the Council<br />

will continue to support the <strong>Cultural</strong><br />

Enterprise Office in <strong>Glasgow</strong>.


29<br />

30<br />

The Mitchell Library<br />

Kelvingrove Art Gallery and Musuem<br />

‘Lypsinka’, Glasgay<br />

Key Actions<br />

• To continue to make the case<br />

for the recognition of <strong>Glasgow</strong>’s<br />

metropolitan status. This is based on<br />

the quality, breadth and importance<br />

of its cultural and sporting assets,<br />

its role in promoting Scotland<br />

through culture, and to continue<br />

to lobby for increased funding to<br />

support these significant national<br />

and regional roles, in particular<br />

the city’s museums collections.<br />

The following key developments and<br />

events will be realised over the next<br />

5 years:<br />

In 2006<br />

• The opening of the restored<br />

Kelvingrove Art Gallery and Museum,<br />

further enhancing <strong>Glasgow</strong>’s status<br />

as a world class cultural tourism<br />

destination. It will combine world<br />

class collections of art, history<br />

and natural history with leading<br />

edge interpretation and thousands<br />

of objects never seen before. An<br />

entire new floor will be opened to<br />

include a new temporary exhibition<br />

gallery and education rooms.<br />

• The opening of the refurbished<br />

and remodelled City Halls and<br />

Fruitmarket as a centre of<br />

excellence and education for music<br />

and as the headquarters for the<br />

BBC Scottish Symphony Orchestra.<br />

• The completion of the first phase<br />

of developing the Mitchell Library<br />

and Theatre as a major cultural<br />

resource and visitor attraction.<br />

• The completion of the refurbishment<br />

of the Kibble Palace, enhancing the<br />

Botanic Gardens’ visitor attraction<br />

status.<br />

In 2007<br />

• The decision will be made on<br />

<strong>Glasgow</strong> and Scotland’s bid for the<br />

2014 Commonwealth Games.<br />

• The staging of the 2007 World<br />

Team Badminton Championships in<br />

<strong>Glasgow</strong>.<br />

In 2008<br />

• The completion of Phase 2 of the<br />

world class <strong>Glasgow</strong> Museums<br />

Resource Centre at South Nitshill.<br />

• The completion of the<br />

redevelopment of King Street and<br />

the Briggait (Merchant City) as a<br />

visual arts quarter for the city.<br />

• The redevelopment of Scotstoun<br />

Stadium as a regional, national,<br />

and international venue for<br />

athletics and rugby union.<br />

• The opening of the Film City<br />

Project in Govan Town Hall, a key<br />

element of <strong>Glasgow</strong>’s Creative<br />

and <strong>Cultural</strong> Industries <strong>Strategy</strong>.<br />

• The further development of Tramway<br />

to incorporate the home of Scottish<br />

Ballet.<br />

In 2009<br />

• The opening of the new Riverside<br />

Transport Museum, an iconic<br />

building designed by the<br />

internationally-acclaimed architect,<br />

Zaha Hadid, and a key feature of<br />

the city’s plans for the regeneration<br />

of the Clyde and a celebration of<br />

<strong>Glasgow</strong>’s history and identity.<br />

In 2010<br />

• The opening of the new National<br />

Indoor Sports Arena and Velodrome,<br />

central to <strong>Glasgow</strong>’s and Scotland’s<br />

international sports events<br />

strategy and its bid for staging the<br />

2014 Commonwealth Games.<br />

In addition to the above<br />

developments, the following<br />

activities are key priorities:<br />

• The continued support of <strong>Glasgow</strong><br />

City Council and Scottish Enterprise<br />

<strong>Glasgow</strong> for the city’s cultural and<br />

creative industries through the<br />

<strong>Glasgow</strong> Film Office, the <strong>Cultural</strong><br />

Enterprise Office, and ongoing<br />

business development support.<br />

• The continued promotion of<br />

<strong>Glasgow</strong>’s worldwide reputation<br />

as an attractive conference,<br />

event, and tourism destination,<br />

with the <strong>Glasgow</strong> City Marketing<br />

Bureau playing a pivotal role.<br />

• The staging throughout this period of<br />

a year round programme of cultural<br />

and sporting festivals, major events<br />

and exhibitions, including those<br />

that promote mutual understanding<br />

and respect amongst the city’s<br />

diverse communities (e.g. Black<br />

History Month; <strong>Glasgow</strong> Mela; and<br />

Glasgay!), as well as more recently<br />

established festivals (e.g. the River<br />

Festival; <strong>Glasgow</strong> International - the<br />

city’s contemporary art festival; and<br />

Aye Write! - <strong>Glasgow</strong>’s book festival).<br />

• Ensuring that Scottish literature<br />

is given priority in the stock<br />

selection process for <strong>Glasgow</strong>’s<br />

public library service.


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32<br />

Developing a vibrant and distinctive<br />

city which is attractive to citizens<br />

and visitors alike<br />

This theme looks to conserving<br />

the wonderful architecture and<br />

landscapes that <strong>Glasgow</strong> has inherited,<br />

but without stifling its ability to<br />

change or to include new features<br />

which enhance or transform its<br />

appearance. It is about increasing the<br />

attractiveness and safety of <strong>Glasgow</strong>’s<br />

environment so that it provides an<br />

inspiring backdrop for the life of the<br />

city for citizens and visitors alike.<br />

The City Plan is a vital element of the<br />

City’s response to the challenges and<br />

opportunities that will emerge over<br />

the coming years. Within this plan,<br />

our role is to push for increasing<br />

quality and aesthetics in the way the<br />

city develops. Good design raises<br />

expectations, gives confidence, and<br />

generates civic pride. The Council will<br />

develop and implement strategies for<br />

Lighting the City and Public Art as<br />

successfully integrated into the design<br />

of buildings and public spaces, they<br />

can express civic pride and social,<br />

cultural, and economic confidence.<br />

The River Clyde was the foundation on<br />

which the city’s industrial prosperity<br />

was built. Recently the river’s potential<br />

has been rediscovered and can play<br />

a role in securing the city’s future<br />

prosperity. The regeneration of the<br />

river focuses on making it accessible<br />

for everyone and enhancing the<br />

area’s economic activity. A community<br />

regeneration programme, linear park,<br />

public realm work, new walkways,<br />

a new pedestrian bridge linking<br />

Anderston and Springfield Quay, and<br />

more recreational use of the river for<br />

boat moorings, river festivals, and<br />

rowing will re-establish the Clyde’s<br />

role as a unifying force within the city.


33<br />

Charles Rennie Mackintosh clock Merchant City Kelvingrove Art Gallery and Museum refurbishment Jordanhill Nature Trail<br />

34<br />

The scale and diversity of arts and<br />

cultural activities within <strong>Glasgow</strong>, and<br />

especially the city centre, is a major<br />

asset and the foundation for urban and<br />

cultural tourism. Implementing the<br />

Merchant City Arts Property <strong>Strategy</strong>,<br />

including the City Halls/Fruitmarket<br />

and King Street/Briggait developments,<br />

are key to supporting this.<br />

Maintaining <strong>Glasgow</strong>’s historic<br />

built environment, reinforcing<br />

this with new developments that<br />

demonstrate the highest standards<br />

of design, and linking these urban<br />

elements to a high quality natural<br />

environment is challenging. The<br />

Council aims to improve the quality<br />

of its townscapes; provide better<br />

access to the city’s Greenspaces<br />

Network and implement <strong>Glasgow</strong>’s<br />

Access (Paths for All) <strong>Strategy</strong>. This<br />

will give significant opportunities for<br />

recreation, especially walking, jogging<br />

and cycling, as will the sports pitch<br />

strategy due to report in April 2006.<br />

<strong>Glasgow</strong> has a long history and a<br />

rich cultural heritage which dates<br />

back to Roman times. In recognition<br />

of this, the city is developing a bid<br />

for World Heritage Site status for<br />

the Antonine Wall. In respect of<br />

<strong>Glasgow</strong>’s built heritage, there<br />

is recognition of the importance<br />

of Charles Rennie Mackintosh<br />

and the city is also developing a<br />

Mackintosh World Heritage bid.<br />

Local history is of crucial importance<br />

in developing local pride and a<br />

constructive sense of identity for<br />

individuals and the city as a whole.<br />

Historic cities are major tourist<br />

attractions in their own right. Although<br />

<strong>Glasgow</strong> has a long history and<br />

rich cultural heritage, it is often not<br />

perceived as a historic city. <strong>Glasgow</strong><br />

City Council is committed to the<br />

development of a Local History and<br />

Archaeology <strong>Strategy</strong> that will provide<br />

a co-ordinated approach to the<br />

management and display of the city’s<br />

archaeological and historical assets.<br />

This will increase opportunities for<br />

involvement by local communities,<br />

interest groups and schools.<br />

<strong>Glasgow</strong> has a rich heritage of parks<br />

and open spaces, many of which have<br />

been in existence for over 100 years.<br />

They are hubs of local communities,<br />

help promote social renewal and<br />

equality, and play a significant role<br />

in the environmental, ecological<br />

and education agendas, as well as<br />

being the location for major events,<br />

acting as tourism attractors, and<br />

fostering regeneration in general.<br />

A strategic review of Parks and<br />

Open Spaces conducted in 2004<br />

established that, unfortunately,<br />

many people are discouraged from<br />

visiting parks because of concerns<br />

about personal safety and security.<br />

Through the implementation of the<br />

review’s recommendations, including<br />

extending the use of CCTV cameras<br />

in parks and increasing the number<br />

and range of events and activities<br />

provided in parks, the Council will<br />

encourage greater use of parks by<br />

citizens and visitors to the city. The<br />

provision of an adequate supply of<br />

good quality play areas in parks and<br />

local open spaces across the city is<br />

an essential requirement for creating<br />

attractive residential environments.<br />

There is a need to replace and<br />

upgrade outdoor play areas, as well<br />

as provide more challenging and<br />

suitable facilities for young people.<br />

Key Actions<br />

• The development of a Local<br />

History and Archaeology<br />

<strong>Strategy</strong> for the city.<br />

• The continued regeneration of the<br />

River Clyde to include a linear park,<br />

public realm work, new walkways,<br />

and a new pedestrian bridge.<br />

• To seek World Heritage Site Status<br />

for the Antonine Wall and Charles<br />

Rennie Mackintosh buildings.<br />

• The rejuvenation of the city’s<br />

parks with activities, community<br />

events, quality play areas, and<br />

walkways and cycle paths.<br />

• To improve facilities for children<br />

and young people in the city’s<br />

parks, including the number<br />

and quality of play areas.<br />

• Develop the Merchant City as<br />

a focus for visual arts and the<br />

creative and cultural industries.<br />

• Develop a city-wide Lighting<br />

and Public Art <strong>Strategy</strong>.<br />

Open Museum handling kit<br />

“I have been walking with the Whitehill Group<br />

since April 2005 and have thoroughly enjoyed it.<br />

It has been really important to my health, as I<br />

have progressed in my fitness, despite arthritis!”<br />

Customer comment


35<br />

Great Scottish Run<br />

‘Ruth & Kat’, Scottish Youth Theatre<br />

36<br />

“Encourage has opened my eyes and mind to<br />

the beauty and history of our wonderful city.<br />

I have enjoyed the visit to theatres, city tours,<br />

museums etc. I have also been introduced to<br />

many new friends and I appreciate each one.”<br />

Customer Comment from Encourage (arts project for people aged 50+) participant<br />

Implementation Through<br />

Partnership Working<br />

Effective partnership working<br />

at a local community, city-wide,<br />

regional, national, and international<br />

level will underpin the successful<br />

implementation of the strategy.<br />

At a local level, the local community<br />

planning framework of ten area-based<br />

partnerships will be the key forums<br />

for taking the strategy forward.<br />

At a city-wide level, the establishment<br />

of a <strong>Cultural</strong> Planning Partnership<br />

for <strong>Glasgow</strong>, which will include<br />

Scottish Enterprise (<strong>Glasgow</strong>),<br />

<strong>Glasgow</strong> Housing Association, major<br />

cultural learning establishments<br />

such as University of <strong>Glasgow</strong>,<br />

RSAMD, University of Strathclyde<br />

and organisations representing the<br />

arts and cultural sector, will oversee<br />

the implementation of the <strong>Cultural</strong><br />

<strong>Strategy</strong> and develop cultural planning<br />

for the city. It will also feed into the<br />

local, city-wide and Clyde Valley<br />

Community Planning frameworks.<br />

Other key strategic partnerships at<br />

a city-wide level for taking forward<br />

aspects of the strategy will be the<br />

recently-established City Sports<br />

Partnership and <strong>Glasgow</strong>’s Community<br />

Learning <strong>Strategy</strong> Partnership,<br />

Strategic Youth Partnership, and<br />

the developing Youth Council.<br />

At a national and international level,<br />

<strong>Glasgow</strong> City Council is currently<br />

working with the Scottish Executive<br />

and the Commonwealth Games Council<br />

for Scotland to develop <strong>Glasgow</strong> and<br />

Scotland’s Commonwealth Games Bid<br />

for 2014. The Council will continue to<br />

work closely with key agencies such<br />

as the Scottish Arts Council, Scottish<br />

Museums Council, Scottish Libraries<br />

Information Council, sportscotland,<br />

EventScotland, and national companies<br />

to develop programmes, activities and<br />

events in support of the strategy.<br />

Continuing the Dialogue<br />

<strong>Glasgow</strong> City Council’s <strong>Cultural</strong><br />

<strong>Strategy</strong> outlines our intentions and<br />

the roles we wish to adopt in the<br />

cultural and sporting sectors of<br />

the city. We regard this document<br />

as a continuation of our ongoing<br />

programme of consultation and<br />

evaluation established through the<br />

Best Value reviews that have positively<br />

reshaped the city’s cultural and sports<br />

sectors over the past five years.<br />

The establishment of a <strong>Cultural</strong><br />

Planning Partnership lead by <strong>Glasgow</strong><br />

City Council will both review the<br />

implementation of the <strong>Cultural</strong><br />

<strong>Strategy</strong> through the accompanying<br />

Action Plan and ensure that culture<br />

and sport are embedded in the<br />

Community Planning processes.<br />

We see <strong>Glasgow</strong>’s <strong>Cultural</strong> <strong>Strategy</strong><br />

as an evolving document that others<br />

will comment on and help monitor<br />

and mark the achievements of the<br />

action plan. The strategy will evolve<br />

over the next five years, reflecting<br />

new ideas and changes at local,<br />

city-wide and national level. We look<br />

forward to continuing the dialogue.


37<br />

38<br />

Tollcross Fitness Suite<br />

<strong>Glasgow</strong> Libraries<br />

References<br />

Glossary<br />

City Plan<br />

The City Plan is a Council produced report which<br />

aims to set the context within which development<br />

can deliver the employment, housing and<br />

educational environment that will sustain<br />

<strong>Glasgow</strong> as a competitive city. Available online<br />

at: www.glasgow.gov.uk/en/Business/City+Plan/<br />

<strong>Cultural</strong> Enterprise Office<br />

Scotland’s specialist Business Development<br />

Service for creative and cultural practitioners<br />

and small businesses in Scotland.<br />

Dialogue Youth<br />

An initiative to allow young people to access<br />

information and influence the public services<br />

provided for them more easily.<br />

Enable Scotland<br />

Charitable organisation campaigning for<br />

children, young people and adults with learning<br />

disabilities, and supporting them and their<br />

families to participate, work and live in their local<br />

communities.<br />

Encourage Project<br />

A partnership between <strong>Glasgow</strong> City Council,<br />

the University of Strathclyde, Senior Studies<br />

Institute, and arts organisations in <strong>Glasgow</strong>. The<br />

Encourage project aims to help older adults in<br />

<strong>Glasgow</strong>, aged 50+, to have greater access and<br />

involvement in the arts, by providing stimulating<br />

and affordable activities in a wide range of arts<br />

areas, including: dance and ballet; music, opera;<br />

theatre; film; and visual arts.<br />

Every Child a Member campaign<br />

Every Child a Member is a campaign which will<br />

be launched citywide during 2006. The aim of<br />

the campaign is to actively promote, to children<br />

and families, every child’s entitlement to access<br />

library services, thus supporting existing literacy<br />

initiatives and helping to support the targets<br />

for educational attainment in the city. Various<br />

innovative approaches and partnerships will be<br />

employed to target every child in the city.<br />

Film City Project in Govan Town Hall<br />

The former Govan Town Hall on Govan Road is<br />

to be refurbished to create a base for facility<br />

and production companies in the film and media<br />

industry. This grade ‘B’ listed building will be<br />

converted into a business centre to meet the<br />

growing demand, from film companies, for good<br />

quality, low cost accommodation.<br />

<strong>Glasgow</strong> City Marketing Bureau<br />

Council funded, not for profit body dedicated to<br />

promoting the city of <strong>Glasgow</strong> as a venue for<br />

tourism, events and business investment.<br />

<strong>Glasgow</strong>’s Community Learning and<br />

Development <strong>Strategy</strong> (2004-07)<br />

This document sets out the vision and strategic<br />

direction agreed by <strong>Glasgow</strong>’s Community<br />

Learning <strong>Strategy</strong> Partnership to take forward<br />

community learning and development in<br />

the city and develop services around issues<br />

that are important to local people. The three<br />

national priorities for community learning and<br />

development are:<br />

• Achievement through learning for adults<br />

• Achievement through learning for<br />

young people<br />

• Achievement through building community<br />

capacity<br />

<strong>Glasgow</strong>’s Community Plan<br />

The plan sets out the <strong>Glasgow</strong> Community<br />

Planning Partnership’s vision for the city and<br />

identifies five key themes: a Healthy <strong>Glasgow</strong>;<br />

a Learning <strong>Glasgow</strong>; a Safe <strong>Glasgow</strong>; a Vibrant<br />

<strong>Glasgow</strong>; and a Working <strong>Glasgow</strong>. Available<br />

online at www.glasgowcommunityplanningpartn<br />

ership.org.uk<br />

<strong>Glasgow</strong> Community Planning Partnership<br />

(GCPP)<br />

An initiative which brings public, private,<br />

community and voluntary representatives<br />

together with the aim of delivering better public<br />

services in <strong>Glasgow</strong>. Planning is carried out with<br />

the active participation of the end users.<br />

<strong>Glasgow</strong> Council for the Voluntary Sector (GCVS)<br />

GCVS is the main support and development<br />

organisation for the voluntary sector in <strong>Glasgow</strong>.<br />

<strong>Glasgow</strong>’s Creative and <strong>Cultural</strong><br />

Industries <strong>Strategy</strong> and Action Plan<br />

A development strategy for <strong>Glasgow</strong>’s creative<br />

and cultural sectors, including: architecture;<br />

arts and cultural industries; design; film; music;<br />

new media, publishing; radio and television. Key<br />

areas for action include developing skills and<br />

talent; developing an international reputation and<br />

exploiting international opportunities; creating an<br />

infrastructure which helps the creative industries<br />

to flourish, and developing and exploiting new<br />

technology.<br />

<strong>Glasgow</strong>’s Events <strong>Strategy</strong><br />

<strong>Glasgow</strong>’s Events <strong>Strategy</strong> introduces a vision<br />

for events in <strong>Glasgow</strong>. Its main objectives are<br />

to achieve status in the international events<br />

marketplace, through recognition as the most<br />

professionally organised events-friendly city in<br />

Europe, and to develop a balanced portfolio of<br />

festivals and events in <strong>Glasgow</strong>, thereby deriving<br />

maximum benefit to the city.<br />

<strong>Glasgow</strong> Grows Audiences (GGA)<br />

GGA is an arts marketing and audience<br />

development agency, whose aim is to improve<br />

accessibility to arts and cultural events in the<br />

West of Scotland.<br />

<strong>Glasgow</strong> Sports Pitch <strong>Strategy</strong><br />

<strong>Glasgow</strong> City Council’s Sport Pitch <strong>Strategy</strong><br />

has been developed to address the adequacy<br />

of sports pitch provision to meet the long term<br />

needs of pitch sports in the city. It will address<br />

improvements in the provision of pitches and<br />

ancillary accommodation, fostering participation<br />

and skill development. This may involve changes<br />

to existing stock and the role that that school sites<br />

can play in meeting community demand.<br />

<strong>Glasgow</strong>’s Vocational Training <strong>Strategy</strong><br />

<strong>Glasgow</strong>’s Vocational Programme is a partnership<br />

initiative, bringing various Council services<br />

together with major city employers and colleges<br />

of further education. Its main aim is to provide an<br />

additional choice for <strong>Glasgow</strong> pupils entering third<br />

year, by allowing them to study for a vocational or<br />

national certificated qualification, together with<br />

their other standard grades. These alternative<br />

awards will enable young people to gain skills<br />

which will help them enter the workplace in the<br />

future. Currently under development, <strong>Glasgow</strong>’s<br />

Vocational Training <strong>Strategy</strong> will shape the future<br />

and enhance the effectiveness of the vocational<br />

programme.<br />

Greenspace Network<br />

<strong>Glasgow</strong>’s Greenspace Network consists of<br />

parkland, amenity open space, countryside or<br />

’green belt’, local nature reserves and other<br />

wildlife sites. The network makes an important<br />

contribution to the physical development of the<br />

city (e.g. by providing an attractive landscape<br />

setting for, and contrast to, the built environment<br />

and offering opportunities for a wide range of<br />

leisure and recreational activities).<br />

Lighting the City and Public Art Strategies<br />

The City Council, in association with relevant<br />

agencies and organisations, will prepare<br />

strategies for public art, lighting and dressing<br />

the city.<br />

Local History and Archaeology <strong>Strategy</strong><br />

A cross-sector initiative, of which <strong>Glasgow</strong> City<br />

Council is a lead partner. Involving heritage<br />

organisations, community groups and the<br />

academic sector, the strategy addresses local<br />

history in terms of a combined approach to<br />

archaeology, the built environment, archives,<br />

museums collections, library collections and<br />

evidence for landscape history.<br />

Mackintosh World Heritage Bid<br />

A Council-backed bid to gain World Heritage<br />

status for Charles Rennie Mackintosh buildings, in<br />

the hope of preserving his important architecture<br />

for the future.<br />

New Learning Communities<br />

The New Learning Communities promote<br />

continuity between the stages of every child’s<br />

education encompassing learning, health, safety<br />

and general well being, and to assist them to<br />

maximise their future life chances. There are 29<br />

New Learning Communities in <strong>Glasgow</strong> and the<br />

central aims are:<br />

• raising attainment<br />

• improving social inclusion<br />

• integrated working<br />

1 <strong>Cultural</strong> Commission (2005) Our Next Major<br />

Enterprise...: Final Report of the <strong>Cultural</strong><br />

Commission. Edinburgh: Scottish Executive.<br />

2 Matarasso, F. (1997) Use or Ornament?<br />

The Social Impact of Participation in the Arts<br />

(unpublished manuscript). Scotland: Scottish<br />

Arts Council.<br />

3 Collins, M. et al. (1999) Sport and Social<br />

Inclusion: A Report to the Department of<br />

Culture, Media and Sport. Loughborough:<br />

Institute of Sport and Leisure Policy.<br />

4 Coalter, F. (2001) Realising the Value<br />

of <strong>Cultural</strong> Services: The Case for Sport.<br />

London: LGA.<br />

5 Goodlad, R., Hamilton, C., & Taylor, P.D.<br />

(2002) Not Just a Treat: Arts and Social<br />

Inclusion. <strong>Glasgow</strong>: University of <strong>Glasgow</strong><br />

Centre for <strong>Cultural</strong> Policy Research and<br />

Department of Urban Studies.<br />

6 NFO System Three (2002) Attendance at,<br />

participation in and attitudes towards the<br />

arts in Scotland 2001/02. Scotland: NFO<br />

System Three.<br />

7 ICM Research (2002). Barriers to the<br />

realisation of creative ideas. London: NESTA.<br />

8 Woolland, K. (2002) New Opportunities Fund<br />

Intensive Evaluation of Splash Extra 2002.<br />

London: Cap Gemini Ernst & Young UK.<br />

Paths for All Initiative<br />

An initiative set up by Scottish Natural Heritage to<br />

create local path networks throughout Scotland<br />

for the enjoyment of local people and visitors.<br />

Physical Education Review Group<br />

A Scottish initiative set up to consider the<br />

improvements needed to provide quality physical<br />

education which meets the needs and talents of<br />

all pupils.<br />

Strategic Youth Partnership<br />

A city-wide partnership, between the statutory<br />

and voluntary sectors, to strengthen and develop<br />

the strategic and operational delivery standards<br />

of services to young people. <strong>Glasgow</strong>’s Strategic<br />

Youth Partnership will assist in the ongoing<br />

planning and delivery of consistent, relevant,<br />

responsive, and modern Youth Services.<br />

Voluntary Arts Scotland<br />

This organisation promotes involvement in arts<br />

and crafts in Scotland, and provides voluntary<br />

cultural organisations with information, advice,<br />

and training.<br />

WASPS<br />

WASPS are a Scottish charity which provide<br />

affordable studio space to support the careers<br />

of artists working in Scotland today.

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