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Internal origin:<br />

STRENGTHS<br />

WEAKNESSES<br />

Internal origin:<br />

Things that are good<br />

now within the group<br />

that need to be<br />

maintained and built on.<br />

Things that are not right<br />

in the group, that need<br />

to be remedied,<br />

changed or stopped<br />

altogether.<br />

External Origin:<br />

(External changes that<br />

impact the group that<br />

can be built on for<br />

success)<br />

Things that are good for<br />

the future which need<br />

prioritizing. They need<br />

to be identified, built on<br />

and optimised.<br />

OPPORTUNITIES THREATS External origin:<br />

(External changes that<br />

impact the group that<br />

could threaten success)<br />

Things that are not<br />

good for the future,<br />

which need to be<br />

planned for and<br />

countered.

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