Weidemann has its finger on the pulse
Quality in Korbach
02 WEIDEmANN magazine COVER
WEIDEmANN magazine 03
The little giant
There's always work that needs doing on the farm,
especially for a Weidemann. The 1250 CX35 gets
heavy work done quickly, easily and comfortably.
Like all Weidemann all-rounders, it is tailored to the
demands of the people who use it: compact dimensions
for narrow stable doors, a differential lock for
high thrust forces, enormous lifting heights despite
a small-scale design, the ability to change tools
without leaving the cabin and much, much more.
The machine has the performance and manoeuvrability
for any application. It's a real jack of all trades,
suitable for agricultural use, horse riding, municipal
projects and several other applications.
Publisher: Wacker Neuson SE
Preußenstraße 41, 80809 Munich, Germany
Tel. +49(0)89 354 02-0, Fax +49(0)89 354 02-203
"The bigger the challenger, the
more compact the solution."
I have been following the rapid development of
information and communication technology with
fascination. Manufacturers want to squeeze as much
power as they can into the smallest device possible.
It feels like there's a new breakthrough every few
Sound familiar. It does to me. That's what
Weidemann has been doing for over 50 years. Ever
since the company was founded, its mission has
been to take pressure off farmers by mechanising
farmyard work. This was such a groundbreaking
idea when Weidemann first started, that it took
a while for the Hoftrac ®
to become a cult loader
for the agricultural sector. But once the ice was
broken, Weidemann started its victory parade and
hasn't looked back since. The way I see it, the more
demanding the requirements for something are, the
more complex and compact it tends to get. To stay
successful, you have to be able to meet challenges
head on. That's no problem for Weidemann, as our
comprehensive, specialised and cutting edge range
of loaders shows.
I hope you enjoy this issue of the Weidemann
Magazine and find something new, exciting and
interesting on these pages.
Responsible for the content: Stefanie Herr
Editor: Simone Dilger
Employees who helped put together this issue:
Christina Heine, Sven Rahn, Katrin Neuffer
Design and Text: Heidlmair Kommunikationsdesign GmbH
Printed by: Gutenberg GmbH
04 WEIDEmANN magazine NEWS
WEIDEmANN magazine 05
Weidemann on Tour in Italy
As part of the regional trade fair "Fiera Agricola Mugellana", held between the 9th and the 12th
of June 2011 in Borgo San Lorenzo, Weidemann held a user demonstration at one of the region's
most famous farmyards. Potential customers came to Azienda Agricola "Il Grillo" to have
their own go on the T4512 CC35 and convince themselves of its abilities. To their amazement,
the miniature powerhouse easily handled everything they threw at. Even stacking 900 - 1,200 kg
silage bales was no problem at all. The T4512 CC35 proved itself as an all-rounder capable
of doing all the work that it would take several machines to do. Weidemann will be optimising
machines and attachments for the Italian market.
Cem Peksaglam appointed new CEO
Cem Peksaglam (43) was appointed CEO of Wacker Neuson SE on 1 September.
As a qualified business economist, he brings valuable international management
expertise to his position. As the President and Managing Director of Robert Bosch
Pte. Ltd, based in Singapore, he was responsible for Bosch's activities in Southeast
Asia and oversaw around 4,200 employees. "Wacker Neuson has all it needs to
play an even greater role in both established and new emerging markets: excellent
quality, innovative product solutions, outstanding service, an unconditional
focus on the customer and motivated employees. It's my
responsibility to coordinate these valuable assets in the best possible
way to make Wacker Neuson even more successful in the long term",
said Cem Paksaglam.
The Hoftrac ® — serious horsepower
The Angliker family from the Sigg horse ranch in Switzerland have
sworn by the Hoftrac ® 1370 CX50 with overhead guard for almost
two years. Before making their choice, they compared machines
from several different manufacturers – Weidemann impressed
them immediately. They use the Weidemann 1370 CX50 for
pretty much everything horse-related, from feeding and bedding
through to mucking out. The roller keeps every inch of the hall
and sand arena perfectly clean and ready for action. They especially
appreciate its excellent off-road performance. Weidemann
agricultural loaders, wheel loaders and telehandlers are imported
into Switzerland by Bucher Landtechnik AG in Niederweningen
and sold, maintained and cared for by specialist agricultural
Numbers that count.
Discover some impressive figures to do with
Weidemann and what's behind them.
The new plant in Korbach reduced the
production line from 1,700 metres to just
The year Weidemann joined the Wacker Neuson group.
parts go into Weidemann's
T4512 CC35, from the smallest
screw through to the finished
number of countries
where you can buy a
The approximate number of
machines Weidemann has
built since it was founded
06 WEIDEmANN magazine CORPORATE VALUES
WEIDEmANN magazine 07
What Wacker Neuson
is all about.
Wacker Neuson has reinvented the wheel; at least the wheel that has really put a lot of positive things in motion
for the company. The company's new vision and values wheel solidifies its goals, strengths and promise
and set them in stone for all of the group's brands – Wacker Neuson, Kramer Allrad and Weidemann.
We live in fast-moving and conflicted times. On the
one hand we want change, courage and innovation.
On the other, we long for security and stability. The
art of being a successful company lies in finding the
right balance for all these demands.
That's why Wacker Neuson developed its vision
and values wheel. There's certainly nothing new
in the values of quality, performance, innovation and
character. However, this is the first time that Wacker
Neuson has defined its values and its promise to
its customers. The vision and values wheel acts as
a guide to future success for the entire company.
Stability and security are today's success factors.
Stability breeds trust, which you need for any business
relationship. Take a closer look at the vision
and values wheel and you'll see straight away that
the customer is always at the centre.
An issue of character
"Wherever there is human civilisation, there will
be Coca Cola.“ That's taken from an advertising
brochure the beverage company put out in the
1960s. A lot of international groups aren't exactly
known for their modesty.
Wacker Neuson is an exception. The size of a
company, how successful it is, how international,
how well-positioned it is and how successful its
financials are, that's one thing. Soft skills are the
other. It's an issue of character. It's character that
ultimately determines how successful a company really
is in the eyes of its customers and its employees
as time goes on.
"Character for me is a balance between competence and
reliability: any promises I make today apply tomorrow."
martin Drawe, Product Specialist Diemelsee-Flechtdorf
WEIDEmANN magazine WEIDEmANN magazine
The people behind the brand
Wacker Neuson has over 3,000 employees. Every one of them plays their part in putting our unique brand
values into practice. In an ideal world, all of Wacker Neuson' employees would get their say, but sadly we just
don't have the space in this issue. Wacker Neuson asked three employees to represent its workforce and tell
you what Wacker Neuson, Kramer and Weidemann mean to them. In the process, we found out exactly what
it is that makes them proud to be part of the company.
Stefanie Schramm has been welcoming customers
through Kramer's doors for three years. Born in
Pfullendorf, she followed the construction of the new
Kramer plant intently and thought to herself, "That's
the place for me!". No sooner said than done. Now
this welcoming lady works in reception and gets
a lot of joy out of dealing with a wide variety of
people every day. "The working environment is just
amazing; it feels like a family here. I can always rely
on my co-workers and they on me. It's the sense
of community and solidarity that really makes this
places something special."
martin Drawe is a product specialist for
Weidemann in Diemelsee-Flechtdorf. He practically
grew up at Weidemann. Even at the tender age of
three, his father used to take him along whenever
he was demonstrating machines for customers,
which definitely made a lasting impression. The
young Martin Drawe developed a fascination with
red Hoftracs ®
which has lost none of its intensity
over the years. It was almost a foregone conclusion
that he would end up working for Weidemann
himself one day. Martin Drawe joined the company
as an apprentice in 1995. Here's Martin Drawe's
take on Weidemann's character: "The secret to
Weidemann's success has always been its total
focus on the customer. Actually it's more than
just that: Weidemann like to think about the future
on behalf of their customers. This leads them to
develop products which can handle the demands of
Ernst Stengl works as a salesman for Wacker
Neuson in Germany. His story is one which you hear
a lot at Wacker Neuson. It all began with his training
as a machinist in the Reichertshofen production
plant 40 years ago. Like many other employees,
Ernst Stengl remained faithful to the company after
his training. Nowadays, his position as a salesman
gives him a lot of responsibility. He enjoys that every
day brings something different. Ernst Stengl had
this to say about the character of Wacker Neuson:
"Wacker Neuson puts a lot of stock in cultivating
personal contact with its customers. Our customers
appreciate this, because no one else does that for
them. Our relationships last for decades, so trust
and personalities are key. As the saying goes, 'You
can't buy trust. You have to earn it.' There's a lot of
truth in that."
The next issue of the magazine will focus on the
corporate value Quality.
left to right: Stefanie Schramm, Martin Drawe, Ernst Stengl
10 WEIDEmANN magazine ExPERTISE
WEIDEmANN magazine 11
Quality in Korbach.
Genuine Weidemann originals are built piece by piece in Korbach. Strict adherence to the best
possible processes lies at the heart of keeping production efficient. We're about to take you on
the same journey Weidemann machines take before they leave the plant.
1 The plant in
Korbach, first day
2 The 6 assembly
Let's start with the obvious. The Korbach plant
is U-shaped, and for good reason. This design
reduced the length of the production line from the
1,700 metres of the old plant to just 750 metres in
the new one. An enormous step forward for efficiency.
The plant is divided into different areas, warehouses
and stations. The external warehouse area
houses the large components. They are arranged in
such a way that they have the shortest possible distance
to travel to the assembly line or pre-assembly.
Stringent inventory management ensures that each
warehouse has the right amount of materials needed
for that day's or week's production.
Order is half of production
A daily production schedule makes sure that
components are at the right place at the right time
and the facilities are used as efficiently as possible.
Optimal pre-treatment is the only way to guarantee a
high quality, long-lasting paint finish. This makes the
wheel blast machine, which removes any rust, scale
or welding residue from the components, one of the
most important stations in the production process.
Eighty per cent of all materials involved in production
are powder coated in the automatic booth after
extensive pre-treatment. The coated materials are
then taken automatically to different furnaces to
bind the material and powder together. This method
ensures Weidemann paint finishes are always top
quality. The powder coating facility is loss-free and
environmentally friendly to boot – powder that falls
off and wastewater is kept in a closed circuit. Components
that can not be powder coated for technical
reasons are given a high solid liquid coating.
Now on to the heart of the plant: the 6 assembly
lines. They keep the plant at maximum
assembly capacity. Lines 2, 3 and 4 are identical to
give Weidemann the flexibility it needs to respond
to market conditions. The fact that each individual
component is coated before assembly speaks in
Weidemann's favour. It’s the only way to guarantee a
truly seamless coating and burning process. A sign
of quality that makes a Weidemann good for the
Proven Weidemann quality
No machine leaves the plant without first going
through a detailed final inspection. A Weidemann
is only considered ready for dispatch after final
approval. Detailed documentation of the production
process makes it easy to trace which components
were used in what machine at any time. This means
the machine can be comprehensively serviced at
any time for the entirety of its service life.
Weidemann Hoftracs ® , wheel loaders and telehandlers
are robust and built to last. However, even
the most robust machines have to be maintained
regularly. Caring for Weidemann machines couldn't
1. Easy access for inspection
The engine bonnet is easy to open up. After
that, checking the air filter and your engine oil,
hydraulic fluid, cooling water and brake fluid levels is
a piece of cake.
Maintenance done in the blink of an eye.
That kind of speed's only possible with
2. Easy to tilt driver's cab
To tilt the driver's cab or cabin to the side on
Weidemann machines, all you need to do is loosen 2
screws. That gives you quick and easy access to the
3. Changing hydraulic hoses is no problem at all
Weidemann hydraulic hoses come in separate
segments rather than a single piece. Instead of
having to swap out the entire hose from the control
valve to the attachment, changing a hydraulic hose
on the lifting arm only means changing the segment
you need to.
4. Perfect access to all lubrication points
During the development process, Weidemann
always makes sure that all lubrication points are
easy to access. Even lubrication points which you
would normally expect to find under the engine
bonnet are on the outside on Weidemann machines.
12 WEIDEmANN magazine ExPERTISE
WEIDEmANN magazine 13
1 Then ...
The agricultural mastermind:
Think ahead and demonstrate.
The compact Hoftrac ® from Weidemann is the mobile phone of the farmyard: small, practical, always
available, can do pretty much everything and makes the user's life easier. making farmers' lives
easier has always been the point of the Hoftracs ® from Korbach. This idea was ridiculed at first, but
has since become a generic term for an entire category of machine.
2 ... and now.
Weidemann's General Manager, Bernd Apfelbeck, is
keeping a watchful but relaxed eye on the growing
competition from budget providers: "It's all comes
down to savvy, not just being a copycat. The
Weidemann ethos is about so much more than just
tried and tested machines. Thankfully, that's not
something you can copy, because it's to do with
people and how they think and act."
Unity in diversity and turning farmers' real-life
requirements into practical and genuinely helpful,
affordable solutions – that has been the Weidemann
principle from the very beginning, and it remains the
Weidemann – as varied as the landscape
Weidemann's portfolio includes Hoftracs ® , wheel
loaders, telehandlers and a comprehensive range
Weidemann's entire range of products is
characterised by three main factors: firstly,
Weidemann provides an ideal selection of machines
in different classes depending on the technology
involved. Second, a consistent customer focus,
from horse ranches through to part-time farmers
and major agricultural companies – movers and
shakers with a lot to move. Municipal applications
and gardening and landscaping have also played
a significant role in recent years. Bernd Apfelbeck:
"A Weidemann in North Germany is configured
differently to one used in the Bavarian Alps. We can
tailor each Weidemann to different requirements,
because our distribution partners on the ground
know exactly what's needed."
From stable boy to all-rounder
In the past, the only thing customers were interested
in was that everything worked properly. Requirements
are much more demanding nowadays.
Comfort, ergonomics, safety, economy and sustainability
are all gaining in importance and changing
the definition of quality. Weidemann wouldn't be
Weidemann if it hadn't been quick to respond to
these changes with new ideas and approaches.
Delivered as ordered.
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14 WEIDEmANN magazine PANORAmA
WEIDEmANN magazine 15
ZIP code / City
Trade Fairs & Dates
13 - 19 November 2011
Agritechnica is the world's largest agricultural machinery exhibition and is held every
two years. 355,000 visitors from 88 countries visited in 2009, with a total of 2300 exhibitors
from 46 countries.
As always, Weidemann will be at Agritechnica 2011 to exhibit its latest interesting innovations.
Come visit us at Stand 06-C25 in Hall 6.
We look forward to seeing you!
Go to www.weidemann.de for other trade fairs and dates
Vertrieb Europa GmbH & Co. KG
4 questions about…
Wacker Neuson Used.
Gotha has been the first port of call for used equipment fans at home and abroad since opening its doors
in April 2011. Wacker Neuson's used equipment centre, built on the 20,000 m 2 site of the former Weidemann
production plant, provides a wide range of used machines and equipment for direct sale. Group brands
Wacker Neuson, Kramer Allrad and Weidemann are all represented alongside brands from outside the group.
The used equipment centre has about 800 used machines in stock at the moment, from small internal vibrators
all the way up to 15 ton excavators, wheel loaders and Hoftracs ® .
The used equipment centre in Gotha provides
what you might call "first hand second hand
equipment". What sets it apart from the
Gruber: "Wacker Neuson's corporate values
– performance, innovation, quality and character –
are all lived out by the used equipment centre in
Gotha. Performance, because we inspect all of our
machines and equipment when they come in and
perform any repairs or maintenance that are needed
then and there. Innovation, because having such
huge an selection of used construction equipment
and machines in one place is unique. Quality,
because we only sell machines and equipment
which are in perfect working order. And character,
because we guarantee our customers professional,
What other advantages do you offer customers?
„Aside from the benefits I just mentioned, the
demonstration area is a real bonus for customers.
They can use it to try out construction equipment
as much as they like before deciding whether or not
to buy it.“
Customers appreciate how quick and easy the
process is in Gotha. What can you tell us about
"A lot of our customers take their newly
purchased used equipment with them straight away
or have their machines picked up by a shipping
company. Customers who have been with Wacker
Neuson for a long time sometimes buy their used
equipment and machines online without even seeing
it in person. They are in constant contact with us
and appreciate that we can be trusted."
Where can existing and potential customers go
to take a look at our entire range of used equipment?
"The quickest way is online. We keep an up-todate
list of all of our machines and equipment with
photos and information on our website
used.wackerneuson.com. But it's worth giving us
a visit in person too. Gotha is right in the middle
of Germany and has excellent transport links to
Ralph-Jörg Gruber, Head
of Wacker Neuson Used
Hall 06 / Stand 06-C25
We look forward
to seeing you!