Munich Airport Munich Airport

exhibit.carnoc.com

Munich Airport Munich Airport

a

Munich Airport

Munich Airport

Munich Airport

2nd China Airport Retail Summit

November 2008

Shanghai, China

Airport Passenger Experience 2008, ZRH

Integrating a multifunctional service center

into a modern intermodal transportation centera

Munich Airport‘s Perspective

presented by Peter Bayer

VP CREM

Terminals and Central Area

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Agenda

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

1. Introduction

2. Changing Airport World

3. Airport Strenghts

4. Airport City Business Cluster

5. Upcoming Developments

6. Summary / Main Findings

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

1. Introduction

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Munich Airport

Munich Airport

Munich Airport

1. Introduction

Passengers

40.0

35.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

Airport Passenger Experience 2008, ZRH

19.3

21.3

© Flughafen München GmbH

23.1 23.6 23.2

24.2

98 99 00 01 02 03 04 05 06 07 08

Source: Munich Airport International

* forecast. 2008

+ 25,4 %

26.8

+ 44,6 %

28.6

´8,0% 10,2% 8,7% 2,3% -2,0% 4,4% 10,8% 6,7% 7,5%

30.8

34.0

10,4%

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35,0

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Munich Airport

Munich Airport

Munich Airport

1. Introduction

© Munich Airport – Aviation Marketing

date of issue 26

November 2008

From MUC guarantees best connectivity within Germany and Europe

Munich (MUC) Frankfurt (FRA)

+ 6,7%

2,395 weekly departures

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

� LIS



� �



















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� FRA �


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ZRH � � �

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MXP VRN

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GDN

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PAD

LEJ

WAW

LHR

LCY

DUS

DRS WRO

BRU CGN

PRG KRK

CDG

BTS

MUC

BUD

GVA BRN

CLJ

ZAG TSR SBZ

LYS

VCE

BLQ

BEG

OTP

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BIO

TLS

MRS PSA

SOF

KBP

DOK

MAD

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NAP

TIA

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� AGP

� OSL

� GOT

� ARN

� HEL

� ADB

� ATH

From MUC all airlines in total connectivity within Germany and Europe

+ 6,7%

� LED

2,245 weekly departures

� TBS

� EVN

Munich (MUC) Frankfurt (FRA)

3,534 weekly departures 3,311 weekly departures

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Munich Airport

Munich Airport

Munich Airport

1. Introduction

Passenger Figures at European Airports 2007

1

Airport

London-Heathrow

Passenger Experience 2008,

68,1

ZRH

Millions + 0,8 %

2 Paris-Charles-de-Gaulle 59,9 Millions + 5,4 %

3 Frankfort 54,2 Millions + 2,6 %

4 Madrid 52,1 Millions +14,0 %

5 Amsterdam 47,8 Millions + 3,7 %

6 London-Gatwick 35,2 Millions + 3,1 %

7 Munich 34,0 Millions +10,4 %

8 Rome-Fiumicino 32,9 Millions + 9,1 %

9 Barcelona 32,8 Millions + 9,3 %

10 Paris-Orly 26,4 Millions + 3,2 %

Source: Airports Council International (ACI)

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

2. Changing Airport World

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Development of Aviation Revenues

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

A

I

R

L

I

N

E

A

I

R

P

O

R

T

Deregulation Air

Transport. Tariffs

increasing Cost

Pressure on Airlines

Deregulation of Ground

Handling Services

Privatization

of Airlines

lower air fares Shareholder Value

more passengers

Trend: reduced

Revenue per Pax

Consequences regarding

classical Airport Services

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Decline of prices for airport services

Reduced margins due to competition

-

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Development of Non-Aviation Revenues

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

A

I

R

L

I

N

E

A

I

R

P

O

R

T

Deregulation Air

Transpor. Tariffs

increasing Cost

Pressure on Airlines

Larger Customer

Potential

Trend: increased

Revenue per Pax

Privatization

of Airlines

lower air fares Shareholder Value

more passengers

differenciated ground services

differenciated on board services

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Wider Non-Aviation Offer

Additional Income potential for Airports

+

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

What happend

at

MUC Airport?

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Average revenue per passenger 2007

+11%

16

Airport Passenger Experience 2008, ZRH

14

12

10

8

6

4

2

0

© Flughafen München GmbH

1991 2007

+112%

Aviation

Non Aviation

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

What can be done at an

airport in order to

generate more revenue ?

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Munich Airport

Munich Airport

Munich Airport

2. Changing Airport World

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

What can an airport offer

besides travel retail,

car rentals and

accomodation?

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

3. Airport Strenghts

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Zoning of the Airport Campus

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

TM & Catering

Hotel & Office

Buildings

Hangars & Cargo

Passenger

Terminals

& Hotel

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Access - Roads

A 9

Airport Passenger Experience 2008, Nürnberg ZRH

A 8

Berlin

Stuttgart

© Flughafen München GmbH

A96

Lindau/

Switzerland

A95

Garmisch/

Innsbruck/

Austria/

Italy

A 92

A 9

Munich

A 99

Munich

Airport

A 99

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A 92 Deggendorf

Mühldorf

A 94

A 8

Salzburg/

Innsbruck/

Austria / Italy

Autobahn

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Easy access by car from west and east

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Access - Railway network

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

S1

Pulling

Neufahrn

Munich

Hauptbahnhof

Messe

Freising

S8

(

Moosburg

Erding

S6

Markt Schwaben

nach

Nord-Ostbayern

(Landshut)

nach

Süd-Ostbayern

(Mühldorf)

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Two suburban trains

links exist.

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Access -

Bus network

Airport Passenger Experience 2008, ZRH

Bus lines

=> 12 destinations

Transferservices

=> 110 destinations

© Flughafen München GmbH

Erlangen Unterallgä u

Hö chstadt

Lauf Hersbruck

Neustadt/ Fü rth SchnaittchBeratzhausen

Aisch

Nü rnberg

Neumarkt/

Allersberg Feucht/ Oberpfalz

Bad Windsheim

Uffenheim

Heidenheim

Rothenburg

o.d.T.

Roth Schwandor

Schwabachf

Regensburg

Freystadt

Hiltpoltstei

n

Osterhofen

Greding

Dillingen

Eichstä tt

IngolstadtNeuburg

a.d. Donau

Landau

Dingolfing

e

N

W E

Gü nzburg

Aichach Freising Landshut

Passau

Bad Fü ssing

Wartenberg

Altö tting

Ichenhausen

Ulm Friedberg

Garching

WaldkraiburgMü

hldorf

Krumbach

Neu-Ulm

Augsburg

Taufkirche

Pocking

Trostberg/

Bad Grieß bach

Erding n

Mindelheim

Schwaig

Traunreuth

Dieß en

Mü nchen Nord U6

Wels

Illertissen

Markt Ebersberg/Grafing

Mü nchen Hbf.

Linz

Schwabmü nchenHerrschingStarnberg

Mü nchen Schwaben

Wasserburg

Brenz

Salzburg

Bad Wö rishofen Landsberg Wolfrats Riem/

Kirchweidach

Memmingen

Bad Endorf

(Flughafen)

Buchloe hausen Messe

Seebruck

Tü rkheim

Schongau

Traunstein

Bad Aibling Prien

Kempten Kaufbeuren Weilheim

Seeon

Salzburg

Markt-

Rosenheim

Murnau

Bad Reichenhall

Fü ssen

Oberdorf

Immenstadt

Reutte

Oberammergau

Bad Toelz

Berchtesgaden

Burgberg

Garmisch-

Bad WiesseeKufstein

Hindelang Partenkirchen

Miesbach

Oberstdorf

Obergurgl A Penzberg

Kitzbü hel

Sonthofen

Innsbruck

Tegernsee

St. Anton/

Sö lden

Arlberg Seefeld Innsbruck Alpbachtal / Reith

Kleinwalsertal (Flughafen) Zillertal / Mayrhofen

S

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Munich Airport

Munich Airport

Munich Airport

3. Airport Strenghts

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Is there any customer

potential beyond the

passengers?

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

4. Customer Potential

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Customer Potential

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Customer Potential per day

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Airside Potential Landside Potential

Passengers 94.000 94.000 63.000

Meeters &

Greeters

9.000 - 9.000

Staff 25.000 - 25.000

Total 125.000 94.000 97.000

Landside customer potential is 78% of total customer potential!

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Who else might be

attracted by an airport?

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Visitor Potential: Residents in the Neighborhood

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

550.000 inhabitants => 30 min by car

2.700.000 inhabitants => 45 min by car

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Visitor Park & Exhibition

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Moto Cross Race Track

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

BMW: Driver Training

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Key society values & trends of buying behaviour

Airport Passenger Experience 2008,

Convenience

ZRH

Price

Orientation Orientation

Brand

Orientation

Individualism

& Multivariety

© Flughafen München GmbH

Experience-/

Leisure-/

Fun-

Orientation

Compatibility

of Family &

Career

New

Evaluation

of Time

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New

Evaluation

of Space

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Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

The Airport „Plus“ Product

Airport Passenger Experience 2008, ZRH

Augmented Product

Physical Product

© Flughafen München GmbH

Core

Product

T

P

L

U

S

P

R

O

D

U

C

- range and diversity of shopping, food &

beverage and other commercial facilities

- fast transfer between different aircrafts

- check-in desks

- baggage handling

- safety control

- information desks

- transport service

to and from airport

- trollies

- toilets etc.

- ability to board or disembark an aircraft

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- sustainable offers for

airport neighbors

- accessable selected

offer on landside for

staff and for visitors

- niche concepts

- events

- special effect ads

28


Munich Airport

Munich Airport

Munich Airport

4. Customer Potential

Main Target Groups - Needs Pattern

Passengers & Visitors

• Conference & Meeting

Room

Airport

Facilities

Passenger Experience 2008, ZRH

• Accommodation

P

• Event Areas

• .......

V

Passengers &

Visitors & Staff

• Banking Services

• Medical Services

• Entertainment

Airport Clinic

• .......

© Flughafen München GmbH

M & G

S

e

Passengers

• Comfort & Service/XXL-Parking

• Duty Free

• Money Exchange / Tax Refund

• Car Rental

• Lounges

• Shoe Shine

• ......

Passengers & Visitors &

Staff & M&G

• Car Parking

• F&B

• Travel & Specialty Retail

• Pharmacy

• Travel Agencies

• Cosmetic / Spa Services

• Barber

• Supermarket

• .......

29


Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

4. Airport City Center

Business Cluster

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Airport Campus

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

B2C & B2B Zones

B2B landside

B2B airside access

B2C

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Forms of Business

Airport Passenger Experience Passengers 2008, ZRH

Focus Group

© Flughafen München GmbH

Location

Main Goal

Airport

Attractiveness

B2C

Meeters & Greeters

Staff

Visitors

Airport City

Center

USP

Strengthening

very high

B2B

Professional

Operators

Airport Campus

open new markets

high

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

The Airport City Center

Airport Passenger Experience 2008, ZRH

Airport City Center stretches over 630.000 m² of land

© Flughafen München GmbH

T1

P

P

Hotel

Munich Airport Center

P

T2

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Airport City Center

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Office

Service

Restaurants Business

& Office Bars

Center

Conference

& Meeting

Rooms

Medical &

Social

Services

Business

Cluster

Accommodation

Shops

Car Parks

Show-

Rooms

&

Events

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Business Segments

Airport Passenger Experience 2008, ZRH

Restaurants

& Bars

© Flughafen München GmbH

Shops &

Services

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Retail Space Expansion 1992 - 2008

40,000

Airport Passenger Experience 2008, ZRH

30,000

20,000

10,000

0

© Flughafen München GmbH

1992 2008

sqm 6,040 32,680

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Munich Airport Center

Airport Passenger Experience 2008, ZRH

Landside Retail Space

© Flughafen München GmbH

Taxis

� shop space...... 8.150 m²

� F&B space.......

Rent

8.900 a car

Trains m²

Trains

� service space.. 950 m²

� Total................. Busses / Shuttles 18.000 m²

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Retail Mix

Airport Passenger Experience 2008, ZRH

Price Segment

High

Middle

Low

© Flughafen München GmbH

Regional National International

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L a n d s i d e O f f e r

Origin

38


Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Leysieffer - Front Cooking

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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• free flow restaurant

• local & internat. dishes

• breakfast, lunch &

dinner

• open 24 h

39


Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Organic - 100% Bio

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

• Fresh products only

• Vitamin-rich food selection

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Bamee - Asian Food

Airport Passenger Experience 2008, ZRH

Thai & Sushi dishes

only fish, beef, chicken and duck, no pork

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Outdoor F&B units

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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• Retreat for all smokers

• 9 restaurants & bars with

outdoor seating

42


Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Airbräu Micro Brewery & roofed beergarden

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

• 9 different seasonal

beers are brewed at the

Airbräu

• reasonable beer price

guaranteed

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Entertainment - Live Music / Theatre

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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• live entertainment every Thursday

Night over the winter season

• no admission

44


Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Complementary shopping offer

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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• differentiated retail mix from mix

in neighboring cities

• long opening hours

45


Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Event Shop is changing faces => eyecatcher

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Fashion

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Business Segments

Airport Passenger Experience 2008, ZRH

Conference

& Meeting

Rooms

© Flughafen München GmbH

Office

Service

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Office Service and Conference Center

� Regus Business Centre

Airport Passenger Experience 2008, ZRH

• Office Space & Service

• Small Meeting Rooms

• Rents on hourly bases

• Total space 1.900 m²

© Flughafen München GmbH

� Municon Conference Center

• Conference facilities (35 rooms)

• Separate restaurant

• Video conference unit

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Business Segments

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Show

Rooms

&

Events

Accommodation

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Exhibitions & Events

Airport Passenger Experience 2008, ZRH

• journalists from all over Europe

flew in

• picked up a brand new car and

drove off for a test drive

© Flughafen München GmbH

Car Promotion by

Volkswagen AG

March/April 2008

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Charity Event „Children for Children“ April 2008

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Airport Arena“ European Soccer Championships 2008

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Beach Volleyball

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

• 3 courts

• 2.500 spectators

• 600 tons of sand

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Exhibitions & Events

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Wintermarket & Ice Skating Rink 2008

a diversified programme in a christmas atmosphere

Airport Passenger Experience 2008, ZRH

10th wintermarket at the Munich Airport Center Forum

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Exhibitions & Events

Airport Passenger Experience 2008, ZRH

AUDI

Car Dealer Conference

Sept. 2007 to Jan. 2008

© Flughafen München GmbH

Bosch/Siemens

Business Meeting

March 2008

57

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Exhibitions & Events

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Exhibitions & Events

Airport Passenger Experience 2008, ZRH-

11.000 guests of AUDI flew into

Munich

- They are familiarzed with the

new car model, tested it,

- celebrated in the Hotel and

- stayed for the night and

- took off again.

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Accomodation

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

•400 bedrooms

• 30 conference rooms

• „Fit & Fly SPA“ 650 sqm

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Business Segments

Airport Passenger Experience 2008, ZRH

Medical &

Social

Services

© Flughafen München GmbH

Car Parks

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Munich Airport

Munich Airport

Munich Airport

Medical Services

Airport Passenger Experience 2008, ZRH

Airport Clinic

� ambulant surgeries

� 8 beds => 20 beds

© Flughafen München GmbH

Airport Medical Center

� 14 specialist doctors

� Eye Clinic

Airport

Medical

Center

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Kid‘s

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Pharmacy

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Airport Chaplaincy Pastoral & Social Care

Airport Passenger Experience 2008, ZRH

Christophorus Chapel

Terminal 1, Central Area

© Flughafen München GmbH

Rooms for prayer and meditation are open for:

- Jewish people

- Catholics, protestants and orthodox christians

- muslims

- Buddists

- Hindus

- Members of other religions

- everyone

Room of silence and contemplation

Terminal 2

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Munich Airport

Munich Airport

Munich Airport

4. Airport City Center Business Cluster

Car Parking Portfolio

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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� Passenger Car Parks

- HON Circle: Valet Parking

- Business Traveler: Covered long & short term

Parking, VIP/CIP Comfort

and Security Parking, or

XXL-Parking

- Leisure Traveler: Remote open car parks

� Meeters & Greeters Short term Parking

� Cabs and public transportation Barried buffer zones

� Car Rental Center Inmiddst of both terminals

� Parking for shopping visitors Inmiddst of both terminals

66


Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

5. Upcomig Developments

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

5. Upcoming Developments

Access - Railway network

2 trains links exist

Future Plans for new train links

Airport Passenger Experience 2008, ZRH

Intercity (ICE)

© Flughafen München GmbH

S1

Pulling

Neufahrn

Munich

Hauptbahnhof

Freising

3

S8

2

Airport Express Train

Messe

(

Moosburg

1

Erding

S6

Markt Schwaben

nach

Nord-Ostbayern

(Landshut)

Access to

Regional

Railwaysystems

nach

Süd-Ostbayern

(Mühldorf)

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Munich Airport

Munich Airport

Munich Airport

5. Upcoming Developments

Hotel Kempinski

Airport Passenger Experience 2008, ZRH

Conference Building

© Flughafen München GmbH

Expansion of Hotel

Phased expansion of Hotel Capacity

1. Phase: 160 additional rooms, east wing

2. Phase: 160 additional rooms, west wing

plus conference facilities

incl. a large ballroom

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Munich Airport

Munich Airport

Munich Airport

5. Upcoming Developments

New Hotel by Novotel

Airport Passenger Experience 2008, ZRH

Hotel Novotel Opening: Spring 2010

1. Phase: 200 rooms

incl. conference facilities

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

6. Summary

&

Main Findings

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Munich Airport

Munich Airport

Munich Airport

6. Summary & Main Findings

Financial results

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Whilst passenger figure

and

average spend per passenger

doubled,

Year Passengers Sales

Spend per

Pax (net)

1996 15,4 Mio. 54,2 Mio. € 3,51 €

total sales more than quadrubled!

2001 23,2 Mio. 92,2 Mio. € 3,98 €

2007 33,9 Mio. 237,2 Mio. € 6,98 €

* Net Sales recovered in Shops and F&B only!

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~30% of total sales are generated landside!

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Munich Airport

Munich Airport

Munich Airport

6. Summary & Main Findings

Succes factors for landside development

Airport Passenger Experience 2008, ZRH

� Excellent infrastructure

� Outstanding Opening hours

� Unmatched attractive shops + food & beverage units

�� Fair Price Policy

� Family friendly environment

� Clean and safe environment

Airport Atmosphere

� Unique spots for promotions

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

6. Summary & Main Findings

Succes factors for landside development

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

e

� Customers needs vary based on the purpose of their trip

� Freshly prepared dishes and thus front cooking are

increasingly successful

� Organic & Bio Food products will become more

important

� Quality aspect & brand orientation prevail price aspect

� Outdoor F&B units are welcomed by all smokers

� Hub Airports may have large customers potentials not

only on airside

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

e

Thank you, for your attention!

多谢您的倾听!

75


Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Please feel free to ask!!!

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?

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Munich Airport

Munich Airport

Munich Airport

Contact Data:

Airport Passenger Experience 2008, ZRH

Peter Bayer

Flughafen München GmbH

P.O. Box 23 17 55

85326 München

Phone / Fax: +49 89 975 3 – 34100

Mail: peter.bayer@munich-airport.de

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

e

BACK UP

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

Shop in the Box

Airport Passenger Experience 2008, ZRH

How does it work?

Shop before

departure

Pick up upcon arrival

© Flughafen München GmbH

Advantages?

e

No burden whilst on

travel

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

Napcabs

Airport Passenger Experience 2008, ZRH

How does it work:

•Reservation via credit card

•Working station facilities

(internet access)

•FIS

© Flughafen München GmbH

e

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

Barber on airside

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

e

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

Exhibitions

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

BMW: Airport Service

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

4. The Munich Airport Center

Large scale advertisement

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Terminal 2 Fassade - Main Entrance

O. Kahn streches across the autobahn

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Munich Airport

Munich Airport

Munich Airport

Car Rental Center

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Car Rental Center

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Return Check-In Cleaning

outside

Cleaning

inside

petrol

station

parking

area

Next

client

Turn-Arounds per day (peak) approx. 2.500

per month approx. 46.000

per year approx. 560.000

max. capacity of the car rental Center approx. 2.700 turn-arounds per day

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Europcar

Alamo/National

Sixt

Budget

Hertz

Avis

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Munich Airport

Munich Airport

Munich Airport

Porsche Parking

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Main findings

Airport Passenger Experience 2008, ZRH

� Passenger figure will rise

� Passenger needs vary significantly

� Other target groups beyond Passengers come into focus

� „Airport Plus“ Offers mark the USP

� Additional product placements require more space

� Differentiated range of offers are a must

© Flughafen München GmbH

e

Airports are entities where continous changes are essential

88


Munich Airport

Munich Airport

Munich Airport

Partnership Benefits

Airport Passenger Experience 2008, ZRH

� Increased profitability through cooperation with professionals

� Deeper insight in business activity

� More influence on continous business development

� Better control through board meetings

� Additional revenue through profit participation

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Development of Spend per pax

Airport Passenger Experience 2008, ZRH

2005

2006

2007

2008*

*2008: january - june

© Flughafen München GmbH

Turnover

141.526.991 41.281.782 182.808.773

No. of Passengers 14.334.985 14.334.985 14.334.985

Turnover

Turnover/PAX 9,87 € 2,88 € 12,75 €

No. of Passengers

Turnover

No. of Passengers

Turnover

Turnover/PAX

Turnover/PAX

No. of Passengers

Turnover/PAX

Campus

Campus

Retail Catering Retail + Catering

161.196.709 47.947.669 209.141.378

15.299.786 15.299.786 15.299.786

10,54 € 3,13 € 13,67 €

183.384.032 53.837.188 237.221.221

16.902.837 16.902.837 16.902.837

10,85 € 3,19 € 14,03 €

94.352.348 27.677.693 122.030.040

8.473.891 8.473.891 8.473.891

11,13 € 3,27 € 14,40 €

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Munich Airport

Munich Airport

Munich Airport

Intermodal Transportation Center (easy access destination)

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

6%

(2006: 6%)

45%

(2006: 44%)

31%

(2006: 32%)

11%

(2006: 11%)

7% (2006:

7%)

Quelle: Fluggastbefragung 2007; Basis hochgerechnet: 11,0 Mio. Originä reinsteiger

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

Retail

Car Parks &

Car Rental

Advertising

& Events

Fields of

Activities

Main Goals:

1. Raise Attractiveness

2. Increase Revenues

Commercial

Buildings

Air Traffic

Buildings

Social

Services

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Munich Airport

Munich Airport

Munich Airport

Audi FORUM

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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Munich Airport

Munich Airport

Munich Airport

Airport Passenger Experience 2008, ZRH

© Flughafen München GmbH

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