Arrow Mart

Company Background
Rodger Tan
Industry Background
Paul Soriano
Mission/Vision/Strategies
Sue Hutchison
Review of Similar E-Commerce
Businesses
Maria Garalde
E-Commerce Business/Project
Maria Garalde
Sue Hutchison
Zach Illescas
Paul Soriano
Rodger Tan
Support to Nation Building
Zach Illescas

Arrow Mart
is a Lasallian themed grocery that
will deliver grocery goods right to
the doorstep of our customers within
the perimeter of DLSU. It aims
to bring comfort to students wishing
to buy grocery items but do not
want the bother of going out of
their home.

Company Background
Arrow Mart is an online convenience
store dedicated to helping
clients maximize the value of
their time and energy. The company
aims to serve the food industry
with its quality products
and assured service for all its
customers to enjoy.
Located in the ground floor of the burgundy tower, Arrow
mart used to be a small convenience store in said location
but thought of a way to reach consumers through the web
and that is how the online store branch began. The company
aims to bring customers in the Taft area an opportunity
to shop at one’s usual convenience store online with the
delivery and billing done at his or her home.
As a developing business, we are
committed to pursuing high standards
of products and service towards
our customers. We provide
customers with the chance to critique
our performance in order to
better serve them in the future,
and to benefit the local community
in the things that we do.

INDUSTRY BACKGROUND
The business is associated with the food industry since we
cater to the buy and selling of mostly food products to the
different residents of the Taft area. The biggest competition
in the area is the convenience stores located in it like
the numerous 7/11 stores, Ministops and other small
stores around. On the other hand there are also the different
fast food places like Jollibee and Mcdonald’s that provide
food and at the same time deliver them to whoever is
ordering them. As you we can see, an online convenience
store is not really a popular or known trend here as compared
to the other countries. Therefore, the idea of becoming
one of the most well known online convenience stores
is a very intriguing prospect.

Mission Statement
To bring people the resources
they need so they can focus on
the more important things in life.
Vision Statement
To simplify the lives of those living
in the De La Salle community,
one order at a time.

STRATEGY
Modifying the way people buy
their goods around the area.
Give availability to those in need
at all times.

Review of Similar
E-Commerce
Businesses
Mission/Vision/Strategies
Suy Sing states their purpose for putting up such a
business as “We champion the growth of the Filipino Grocer.
Suy Sing is the expert in the grocery industry, a onestop
shop for independent grocers that provides the most
convenient and trusted service for a viable grocery business.
Through our extensive range of products, exciting
promotions, efficient distribution services, and excellent
customer service, we enable our customers to save time
and focus on the growth of their business”. Suy Sing also
abides by 6 principles to keep their company afloat and
stay on top as one of the best grocery suppliers in the
Philippines, and they are: Service Excellence, Concern for
People, Continuous Improvement, Integrity and Fairness,
Teamwork and Commitment. They have high regard for
their employees, thus making sure that their employees
are provided with a good working environment. The company
recognizes their employees as “family”, thus having
the willingness to provide them with benefits that will ena-

le them to develop more as individuals inside and outside
of the company. As for the customers, Suy Sing puts their
clients’ needs first. Their aim is to always exceed customer
expectations, and they are able to do that by getting things
right at the first time, keeping things simplified for their
customers, exercising professionalism and honouring
their commitments to their clientele.
Phil Grocer is a nationwide grocery delivery company
by FastNet Communications. Their vision-mission is “Our
all grocery products, we maintain high quality. We had
never experience with customer complains. We always do
our best to serve our valued customers. We have started
with a low-price philosophy while providing a high level of
service. Our concept of cost-effectiveness, fair prices, totally
dedicated support brought us to what we are today.
PhilGrocer.Com is all about people. You will always get a
HUMAN response from PhilGrocer.Com on ANY request or
issue that you may have and we will assist you as fast as
humanly possible”. Phil Grocer gives high regard for their
customers. Inferring from their vision-mission, the way
that the company is run and how the management team is
able to strategize is based on the responses of their customers,
because without their clients, Phil Grocer would
be nothing. The customers of Phil Grocer play a very vital
role in the survival of the company in the grocery industry,
or being a player in the competition of grocery suppliers in
the country.

Comparative Chart of the
Features of the Website
FEATURES Suysing.com PhilGrocer.com
Membership feature
Language variety aside from English x x
Social Media Links
x
Flash Graphics x x
“About Us” page
Contact Information
Mobile Applications x x
Delivery feature
On-Site Checkout
x
Secure Online Payment Forms
x
Custom Payments Form
Newsroom
x
“Career” page
x
Application for Prospective Merchants
“Frequently Asked Questions”
Confirmation Emails
x
Prices of Items are seen on the catalogue
x
Product Catalogue
Online Order Form
x
Inventory Tracker
x
Easy Navigation
“Featured Products” x x
Search Engine Optimization
Wish List feature
x
Shipping Options
x
Product Descriptions
x
Order Tracker feature
x
Currency Converter
x
Customer Account Management
Gift Card Issuing and Processing x x
Categorized Product Catalogue
Return and Refund/Replace feature
x
Methods of Payment

Analysis of Competitive Sites
The Suy Sing website is site that may be identified under
the Business-to-Business (B2B) E-commerce category. B2B is a
commerce transaction between businesses, involving a manufacturer
and a wholesaler or a retailer and a wholesaler. This is business
conducted between businesses or companies rather than
between a company and individual customers. For the case of
Suy Sing, their business transaction is between a retailer and a
wholesaler. SearchCIO has stated, “Forecasts are that B2B revenue
will far exceed business-to-consumers (B2C) revenue in the
near future. According to studies published in early 2000, the
money volume of B2B exceeds that of e-tailing by 10 to 1. Over
the next five years, B2B is expected to have a compound annual
growth of 41%”. Their company website sells directly to other
businesses, such as groceries.

Phil Grocer is a Business-to-Consumer (B2C)
e-commerce business. This means that the
transactions of the company are between the
business and individuals consumers, who are
the end users of the products being sold by Phil
Grocer. All transactions are done through the Internet,
as it is evident through the homepage of
the website. The features of the company website
are more consumer-friendly. It really shows
in their website that they want their clients to be
the end users of the products that they sell, instead
of being just a middleman.

Possible Features for Adoption
Suy Sing must integrate more customer-friendly features into
their website to have a more effective marketing campaign and
to increase their company profit. The company should only go towards
the direction of developing their website further because
this is the number one means of gaining more customers and expanding
their market reach. On the other hand, due to the increasing
demand of customers’ wants, especially in the grocery
industry where competition is high, Suy Sing must make it a
point to give importance to the needs of their consumers and not
so much on their suppliers. The following features are recommended
additions for Suy Sing to increase their market reach
and gain more partners or customers: 1) Mobile Applications for
Android, Windows and iOS; 2) Language options; 3) Social Media
links or widgets; 4) On-Site Checkout; 5) Secure Online Payment
Forms; 6) Sending of emails confirming the orders of their customers;
7) Stating the prices of the products; 8) Inventory counter
– having the option of placing multiple orders of a single
product or stating how many more of the product are available
for purchasing; 9) Tab for “featured products” of Suy Sing with
simple graphics; 10) Currency Converter; 11) “Wish List” feature;
12) Shipping Options; 13) Product Descriptions below or beside
the product being sold; 14) Order Tracker – for the customer/s to
know where their orders are at a certain time; 15) Gift cards – for
customers who would like to give away grocery supplies to their
friends or family; and 16) Return/Refund/Replace tab – for customers
who are not satisfied with their orders.

The website of Phil Grocer is a site caters to their customers’
needs due to the number of features that have already been
integrated into their website. It is more customer-friendly. Although,
their website lacks a few features that would make their
company a top competitor in the grocery supplier industry, and
they are the following: 1) Mobile Applications for Windows, Android
and iOS; 2) Variety in languages other than English for their
website; 3) Newsroom or Updates page where their prospective
clients and/or suppliers will be able to get the latest information
on how the company is currently doing and what new innovations
they are able to get a hold of and develop further; 4)
“Career” page – for individuals who are looking to find a job in
the grocery supplier industry or for those who have expertise in
such and want to innovate certain products and marketing strategies
for the company; 5) Online Order Form – so that customers
will have an easier time in getting their orders across to the company
and want to have products delivered to them right away; 6)
“Featured Products” – having this feature will enable the company
to get their products across easier to their customers; and 7)
Gift Cards – for customers who would want to give away food
and non-food supplies to their friends or family.
For this industry, things are better when simplified, thus the
following is a list of features that are not needed in the websites
of Suy Sing and Phil Grocer: 1) Music; 2) Flash Graphics; 3) Extra
features that are on Auto play; and 4) Excess information and
media. These additional features are needed only by certain companies,
such as those in the leisure industry.

How Recommended Features
Supports Mission/Vision/
Strategies
The recommended features would be
able to support the mission-vision and
strategies that Suy Sing and Phil Grocer
live by. Such added features will be able
to provide grocery companies convenient
and trusted service that will cater to the
most important needs of their customers.
The clients of Suy Sing will experience
further business growth. Phil Grocer will
be able to provide their customers with
cost-effectiveness, fair prices and totally
dedicated support.

Evaluation using the 7 elements of
a business model

Balance Sheet
Break-even in the
first year
Cash Flow Statement

Income Statement
High costs in the start, but
low maintenance cost

Website Homepage
Company info page
Product List