MERIDA Bikes 2014 - international

41
MERIDA’s company founder Ike Tseng (1932–2012) was a very honourable
person and a real visionary. During a trip through the USA at the
beginning of the 1970s, he discovered a note at the door of a bike shop
stating that not any bikes from Taiwan were accepted for repair due to
bad quality. This annoyed Ike Tseng – and already shortly afterwards
in September 1972, the first production plant of his company Merida
Industry Co., Ltd. was opened in Yuanlin (Taiwan). The man whose life
motto was “move with passion and courage” chose the name “Merida”
intentionally: The rough translation of the three syllables “Me-Ri-Da”
means that the company’s intention is to manufacture only beautiful
and high-quality products enabling anyone to reach her or his destination
as pleasantly as possible. But Ike Tseng wouldn’t have been himself
if he had been satisfied with the successful realization of his plan
to be able to offer high-quality bikes “Made in Taiwan”. So in 1988, he
took the second big step by launching the independent brand MERIDA:
In accordance with the corporate philosophy, the frames of a complete
range of sophisticated and internationally recognized bikes should be
graced deservedly by the three syllables “Me-Ri-Da”.
In 2013, MERIDA celebrates its 41th anniversary – and justifiably
so, we are very proud to live up to the expectations of our founder. By
combining an experienced German R&D centre with excellent Taiwanese
production competence, MERIDA is able to satisfy demanding bikers with
everything imaginable – models for children, e-bikes or high-end racing
machines. We are especially proud of the fact that MERIDA lives up to
its ultimate athletic ambition every year by equipping elite pilots like the
MTB riders of the MULTIVAN MERIDA BIKING TEAM or the pro road racers
of the TEAM LAMPRE-MERIDA with top-level “working tools” scoring
highest athletic honours very regularly.
On the occasion of this successful quarter of a century, we are also proud
to present our customers a new appearance of the brand MERIDA with
Model Year 2014: MORE BIKE. Because a MERIDA always offers the
essential “more” which gives you the pleasant feeling of having chosen
the right bike.
Mr. Michael Tseng
President & CEO Merida Industry Co., Ltd.