Building Public Support for Your School - ASCD

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Building Public Support for Your School - ASCD

Innovative

Advocacy

ASCD

March 16, 2013

Dr. Donald Viegut

Agency Administrator

CESA 8

Holly Rottier

Assistant Superintendent

Kimberly Area School District


You are an ambassador…

No matter who you are, no matter what

role you play in education today, you are

an ambassador, and are charged with

advocating for your district.

Viegut & Rottier 2013


Today’s Presentation

Making sense of the changed landscape

Framing our future

The right and wrong drivers for innovative

advocacy and transfer

“Power standards” of innovative

advocacy and examples you can use

now

Participant next steps

© 2013 Viegut & Rottier


Changed Landscape

The changed landscape: Economically,

politically, and educationally

Know your playing field

Be wary of a manufactured crisis

Be armed with accurate information

Educators are not given the “pass” today they

once were

http://dianeravitch.net/

The missing link for most of us – So, what do we do

with the information from Diane?

© 2013 Viegut & Rottier


© 2013 Viegut, Gavigan & Rickabaugh


THINK, PAIR, SHARE

What (relative to the

changed landscape) is at

play in your state/region?

© 2013 Viegut & Rottier


© 2013 Viegut & Rottier


© 2013 Viegut & Rottier


© 2013 Viegut & Rottier


THINK, PAIR, SHARE

How is the split screen

innovation/harmonize concept

resonating with me?

How do I feel about the transfer to

advocacy?

© 2013 Viegut & Rottier


The Right and Wrong Drivers

for Innovative Advocacy

Choosing the Wrong Drivers for Whole System Reform

http://www.michaelfullan.com/media/13501655630.pdf

The Right Divers

The substance of

this presentation

The Wrong Drivers

Hollow advocacy (helping or

hurting)

Going about our advocacy

work absent the globally

competitive view held by others

I just want to work w my friends

on curriculum and instruction

I am not comfortable with/and

choose not to make the cold

call

No sustained sense of pro-action

© 2013 Viegut & Rottier


THINK, PAIR, SHARE

Wrong drivers each of us have witnessed

locally?

*A great ASCD Association position paper

opportunity.

© 2013 Viegut & Rottier


Legacy/Social

Difference

Student, Staff

&

Stakeholder

Engagement

Know the Problem You

Are Trying to Solve &

Create Clarity




Community Based Learning

Systemically and in Isolation


Value

Being adaptable, flexible, nimble, responsive; I can start this

alone

Rural School Redesign

A Whole Community LEAN Approach

Intentional

Marriage of

Best

Practice &

Advocacy

The Social

Construct

of

Advocacy

Redefined

& New

Partnerships



Whole Child (ASCD) Done Well

Communities School (NCCS) Done Well

Proto

Typing

Innovative

Advocacy

Trusted

Source

Community

Agendas

Aspiration

Mindful of

Force

Multipliers

* Different venues, comparable core attributes w/in the power standards

© 2013 Viegut & Rottier


THE POWER STANDARDS OF INNOVATIVE ADVOCACY

Know the problem you’re trying to solve: Know your right drivers for advocacy

Value: High quality versus hollow

Intentional marriage of best practice and advocacy: A planned, new way of thinking

The social construct of advocacy: Relationship, relationship, relationship

Prototyping innovative advocacy: Don’t be afraid to start small - just start

Mindful of force multipliers: Steroid effect - know where to put your energy

Aspiration: Cause others to hitch their wagon; not despair

Community agenda: Creating energy around an education agenda

Trusted source: Be the advocate people seek out when they want to know the truth

Redefined and new partnerships: Our best work will come from this

Student, staff, and stakeholder engagement: Natural and not peripheral

Legacy/social difference: Work that lasts beyond our term and time

Viegut & Rottier 2013


THINK, PAIR, SHARE

What work have you

done that already

looks like this?

Knowing what we

now know, compare

and contrast what our

role has been and

what it needs to

become.

© 2013 Viegut & Rottier


What We Learned Today

Making sense of the changed landscape

Framing our future

The right and wrong drivers for innovative

advocacy and transfer

“Power standards” of innovative

advocacy and examples you

can use now

Participant next steps

© 2013 Viegut & Rottier


NEXT STEPS

You have a

choice: file it or

lean into it

We can’t kind of do this.

We have to have all hands

on deck association-wide.

© 2013 Viegut & Rottier


4 TIPS FOR GETTING STARTED

Understand the issues.

- policy and practice

- federal, state, local

Know the players.

- different viewpoints

- allies and opponents

© 2013 Viegut & Rottier


4 TIPS FOR GETTING STARTED

Identify your advocacy

priorities.

- what’s important to you?

Cultivate support.

- develop your messages and

strategies.

© 2013 Viegut & Rottier


ASCD Resources

ASCD 2013 Legislative Agenda

(www.ascd.org/legislativeagenda)

Capitol Connection and Core

Connection newsletters

(www.educatoradvocates.org,

www.ascd.org/commoncore)

© 2013 Viegut & Rottier


ASCD Resources

Policy Points and Policy Priorities

(www.ascd.org/policy)

ASCD Action Center

(www.congressweb.com/ASCD)

Whole Child website

(www.wholechildeducation.org)

© 2013 Viegut & Rottier

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