Sculpting the Future Fact Sheet - Ford

at.ford.com

Sculpting the Future Fact Sheet - Ford

GO FURTHER WITH FORD

SCULPTING

THE FUTURE

As the era of excess and mindless

consumption becomes a thing of

the past, people are increasingly

interested in finding ways to bring

meaning and purpose to their life

through the products they use.

People want to know the stories

behind the products they are most

drawn to.

While it’s true everyone loves a

good story, actually translating

that into meaningful design is

no simple matter. Successful

products are those that draw

people in with a powerful story

and create an instant bond.

They tap into people’s dreams

and aspirations and resonate

emotionally with them – whether

it’s a movie created in Hollywood

or a new Ford model designed in

Dearborn.


GO FURTHER WITH FORD

SCULPTING

THE FUTURE

Designing a vehicle is like telling a story

through the sculpting of sheet metal.

It’s the story that makes the difference

between something that’s cherished and

something that is simply a commodity.

C

onsumers are more likely to believe in brands they

perceive as authentic. The world is now a little less

buttoned up, a little more real – and the brands,

institutions and politicians that understand this are gaining more

traction. Popular products, ideas and legislation are not created

in a vacuum, but within the society for which they are made.

CAPTURING ASPIRATIONS

It all starts with understanding the target customer. The story

behind a product is a statement on values, how a person

interprets her own identity, and how she wants to be seen by

others. When creating a vehicle, designers consider the delicate

balance of form and function: It must function as a reliable and

fuel-efficient mode of transportation, but also resonate with the

customer, to express a personality and inspire connection.

DESIGNING THE

SPECTRUM

Today’s automobiles are designed

to be both beautiful and culturally

relevant. At Ford they need to be true to

our DNA. Designers produce hundreds

of sketches that are lined up in a

bandwidth, with the most extreme but still acceptable designs

at opposite ends. For a Ford brand vehicle, final design will fall

somewhere in the middle of the spectrum.

GLOBAL DESIGN

Ford has design studios located all around the world. Together,

these studios collaborate to create a global aesthetic, a vehicle

that is appreciated at the global level while also resonating

with local customers to provide a unique sense of ownership.

CLAY MODELERS

With about 160

clay modelers

worldwide, Ford relies

on the artistry and

craftsmanship of

sculptors working sideby-side

with designers

and using such tools as

rakes and finishers to

smooth the edges while

molding and shaping

a vehicle. Traditional

craftsmanship such as

clay modeling and new

advancements in digital

3D modeling unite to

allow Ford designers

to create an expressive

new vehicle.

#FordDesign

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