Basic Data Adolescents and Media in Germany 2013

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Basic Data Adolescents and Media in Germany 2013

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Basic Data Adolescents and Media 2013

Basic Data

Adolescents and Media

in Germany

2013

Current surveys and research on media use

among young people in Germany

Compiled by

Heike vom Orde (IZI)

Page 1

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Basic Data Adolescents and Media 2013

Overview

Media Use, Media Ownership and Importance of Media 3

Adolescents and Television 17

Computer, Internet and Web 2.0 32

Adolescents and Mobile Media 50

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Basic Data Adolescents and Media 2013

Media Use, Media Ownership and

Importance of Media

Page 3

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Basic Data Adolescents and Media 2013

Media devices at home

Media of German adolescents in household, 2012, selection, percentages

Computer/laptop

Mobile phone

TV

Internet access

100

98

98

98

Digital camera

Radio

MP3-player/iPod

88

91

93

Game console

74

DVD player (not PC)

67

Game console (portable)

Smartphone/iPhone

DVD recorder

61

63

63

DVD recorder with hard disk

Tablet PC/iPad

19

38

0 10 20 30 40 50 60 70 80 90 100 110

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 6.

Page 4

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Basic Data Adolescents and Media 2013

By gender, 2012, percentages

Personal media equipment of German adolescents

Mobile phone

98

95

Internet access

Computer/laptop

79

85

88

85

MP3-player/iPod

Radio

TV

Digital camera

Portable game console

47

55

52

53

59

67

64

72

78

84

Girls

Boys

Game console

Smartphone/iPhone

38

43

51

61

DVD player (not PC)

27

26

DVD recorder

DVD recorder with hard

disk

Tablet PC/iPad

6

8

6

8

20

24

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 8.

Page 5

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Basic Data Adolescents and Media 2013

Media use in leisure time

Daily use, by age, 2013, selection, percentages

TV

85

85

89

Radio

26

31

42

10-12 years

CDs, cassettes, MP3s: listening to

music

38

48

55

13-16 years

17-19 years

Internet

40

75

91

Computer: learning, working,

gaming

40

63

78

Game console

8

6

16

Basis: n=1.063 boys and girls, 10-19 years.

0 20 40 60 80 100

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, pp. 88-90.

Page 6


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Basic Data Adolescents and Media 2013

Average amount of time spent with various media

Minutes per day, by age groups, 2012

300

Total population 14+

14-29 years

250

242

200

191

150

138

146

150

100

83

72

50

0

Television (1) Radio (2) Internet (3) Newspapers (4) Sound carriers

(2)

23

10

31

30

22

6 4

Books (4) Magazines (4)

Basis: FRG in total 14+, Mon-Sun. Sources: (1) AGF/GfK (1.1.-30.06.2012), (2) ma 2012/I, (3)

ARD-/ ZDF-Online-Studie 2012, (4) Massenkommunikation

2010, in: van Eimeren / Frees 2012, p. 378.

Page 7

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Basic Data Adolescents and Media 2013

Frequent media users, by age group

Percentages

>6 hours 4-6 hours 2-4 hours


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Basic Data Adolescents and Media 2013

Frequent media users, by types of school

Percentages

Music Television/Video Computer

44

Secondary school

39

33

44

Comprehensive school

25

28

38

Grammar school

17

20

0 10 20 30 40 50 60

Basis: n=5.840, 11-18 years Source: Leuphana Universität Lüneburg, p. 7.

Page 9

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Basic Data Adolescents and Media 2013

Percentages

If you were stuck on a deserted island

what media would you miss the most?

I would (strongly) miss …

I would take the following medium with me …

2000 2010

2000

2010

100

80

72

70

60

56

47

49

41

40

32

24

36

30

20

6

9

16

17

12

0

1

Newspapers Radio TV Internet

Basis: n=4.503, 14-29 years.

Source: ARD/ZDF-Langzeitstudie Massenkommunikation, in:

van Eimeren/Ridder 2011, p. 5.

Page 10

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Basic Data Adolescents and Media 2013

Preferred media activities of German adolescents 2012

“What kind of media activity is (very) important to you?“

By gender, percentages

Listening to music

Surfing the web

87

88

88

92

Using the mobile phone

74

87

Listening to the radio

51

61

Watching television

52

57

Girls

Boys

Reading books

45

65

Playing PC/video games

29

63

Reading newspapers

36

47

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 14.

Page 11

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Basic Data Adolescents and Media 2013

The image of media perceived by 14- to 29-year-olds

“Which attribute is most likely true of …?”

Selection, percentages

… television … radio … newspapers … Internet

sophisticated 17 7 47 29

modern 16 4 1 78

entertaining 57 10 1 31

informative 14 10 28 48

credible 19 15 45 21

competent 17 12 39 32

critical 20 10 40 30

Basis: n=4.503, 14-29 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: ARD/ZDF-Langzeitstudie Massenkommunikation,

in: van Eimeren/Ridder 2011, p. 6.

Page 12


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Basic Data Adolescents and Media 2013

Credibility of media 2012

“In case of inconsistent media reporting, I would most likely trust in …”

percentages

60

Secondary school Intermediate secondary school Grammar school

55

50

43

40

32

30

28

24

20

21

21

19

14

15

16

10

8

0

Newspapers Television Radio Internet

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 17.

Page 13

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Basic Data Adolescents and Media 2013

Nevertheless: Media are not the most important part

of young people‘s lives

“At the moment, (very) important to me are/is …”

2011, percentages

very important

important

Total

(n=737)

Boys

(n=378)

Girls

(n=359)

Friends

79

19

74

24

84

15

Family

72

24

69

26

76

20

Good school grades

51

42

44

46

58

37

Internet access

50

36

50

36

50

36

Personal computer

45

31

48

31

42

32

Sports

38

37

42

37

35

35

Pets

38

25

28

25

49

24

Fashionable mobile

phone

21

37

20

34

22

41

Basis: n=737, 10-18 years.

Source: BITKOM 2011, p. 9.

Page 14

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Basic Data Adolescents and Media 2013

Do German parents feel competent in media education?

According to parents, by age groups of their children, percentages

highly a little less not at all

Total

21

60

14

5

Parents of 3- to 5-year-olds

28

57

11

4

Parents of 6- to 11-year-olds

23

60

14

3

Parents of 12- to 19-year-olds

16

63

16

5

0 25 50 75 100

Basis: n=468 parents.

Source: FIM-Studie 2011, in: Ebert u.a., p. 201.

Page 15

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Basic Data Adolescents and Media 2013

Consumers but not producers of media:

Passive media use of adolescents

“Have you ever been involved in a film-, newspaper-, or radio-/podcast project?”

Percentages

100

90

Yes No No answer

90

80

70

60

65 64

50

40

30

34 35

20

10

0

1 1 1

Film project Newspaper project Radio/podcast project

9

Basis: n=2.413, 12-18 years.

Source: Survey Jugend 2011 Baden-Württemberg, p. 23

Page 16

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Basic Data Adolescents and Media 2013

Adolescents and Television

Page 17

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Basic Data Adolescents and Media 2013

Most popular German TV channels of 12- to 19-year-olds in 2012

By gender, channels 2% nominations up, percentages

59

60

Girls

Boys

55

50

42

45

40

35

30

23

25

20

15

8

3

6

5

1

2

5

2

3

2

3

3

2

2

3

3

0

2

1

0

3

10

5

0

ProSieben

RTL

RTL2

RTL Nitro

SAT.1

VIVA

NICK

Das Erste/ Super RTL

ARD

DMAX

ZDF

VOX

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 26.

Page 18

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Basic Data Adolescents and Media 2013

Viewing time 2012, by age

In minutes

350

300

277

305

250

219

200

150

137

100

90

50

0

3-13 years 14-29 years 30-49 years 50-64 years 65+

Basis: TV viewer 3+, Mon-Sun, 03:00 a.m. - 03:00 p.m.

Source: AGF/GfK Fernsehforschung, TV Scope, Panel

(D+EU) 2012, in: Gerhards et. al 2013, p. 203.

Page 19

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Basic Data Adolescents and Media 2013

Favourite programme categories of German adolescents

By age groups, 2010, percentages

Fiction

36

38

48

Information

17

25

29

Entertainment

14

15

15

3-13 years

Commercials

11

11

10

14-29 years

30-49 years

Sports

6

6

7

Other

4

4

4

0 5 10 15 20 25 30 35 40 45 50

Basis: FRG in total, TV viewer 3+, Mon-Sun, 3:00 a.m. - 3:00 p.m.

20 TV channels: Das Erste/ARD, ZDF, 7 Dritte Programme, 3sat, RTL, Sat.1,

ProSieben, kabel eins, RTL 2, VOX, Super RTL, DSF, Eurosport, N24

Source: AGF/GfK, TV Scope, Fernsehpanel (D+EU), in:

Gerhards/Klingler 2011, p. 546.

Page 20

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Basic Data Adolescents and Media 2013

Favourite TV genres of German girls 2013

“What type of programme do you prefer to watch?”

Percentages

Soap operas

53

67

Castingshows

43

43

25

Sitcoms

23

13-16 years

Reality Shows/

Docu Soaps

15

22

17-19 years

0 10 20 30 40 50 60 70 80

Basis: n=707 girls, 6-19 years, selection.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 23.

Page 21


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Basic Data Adolescents and Media 2013

Favourite TV genres of German boys 2013

“What type of programme do you prefer to watch?”

Percentages

Sitcoms

41

48

Cartoons

25

43

13-16 years

31

17-19 years

Mystery stories

44

Sports and cars

16

21

0 10 20 30 40 50 60

Basis: n=751 boys, 6-19 years, selection.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 22.

Page 22


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Basic Data Adolescents and Media 2013

Adolescents and Scripted Reality 2012

By age and type of school, use at least once in a while, percentages

12-13 years

14-15 years

16-17 years

18-19 years

25

23

34

32

33

33

37

36

50

48

46

46

Familien im

Brennpunkt

Verdachtsfälle

Berlin – Tag & Nacht

Secondary

school

55

62

61

Intermediate

scondary

school

43

49

48

Grammar

school

27

26

25

0 10 20 30 40 50 60 70

Basis: n=1.183, 12-19 years.

Source: JIM-Studie 2012, p. 27 and 28.

Page 23

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Basic Data Adolescents and Media 2013

Which programmes do German boys prefer

Selection, percentages

The Simpsons

23

40

22

Two and a half men

30

The Big Bang Theory

13

14

13-16 years

17-19 years

0 10 20 30 40 50

Basis: n=751 boys, 6-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 18.

Page 24


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Basic Data Adolescents and Media 2013

Which programmes do German girls prefer

Selection, percentages

Gute Zeiten,

schlechte Zeiten

26

34

Deutschland sucht

den Superstar

27

29

13-16 years

17-19 years

Germany's Next

Topmodel

25

30

0 10 20 30 40

Basis: n=707 girls, 6-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 19.

Page 25


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Basic Data Adolescents and Media 2013

Media role models of German girls in 2013

“Which celebrity do you really like at the moment?”

Percentages

Heidi Klum

18

20

Rihanna

9

10

Dieter Bohlen

9

9

13-16 years

17-19 years

Bill Kaulitz

5

9

0 5 10 15 20 25

Basis: n=707 girls, 6-19 years, selection.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 50.

Page 26


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Basic Data Adolescents and Media 2013

The most unpopular celebrities of German girls

Percentages

14

13

13-16 years 17-19 years

12

12 12

11

10

10

8

8

7

6

6

4

2

0

Dieter Bohlen Heidi Klum Angela Merkel Justin Bieber

Basis: n=707 girls, 6-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 40

Page 27


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Basic Data Adolescents and Media 2013

Media role models of German boys 2013

“Which celebrity do you really like at the moment?”

Percentages

Stefan Raab

12

15

11

Sebastian Vettel

10

13-16 years

17-19 years

Bastian

Schweinsteiger

9

11

0 2 4 6 8 10 12 14 16

Basis: n=751 boys, 6-19 years, selection.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 49.

Page 28


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Basic Data Adolescents and Media 2013

The most unpopular celebrities of German boys

Percentages

25

13-16 years 17-19 years

22

22

20

18

15

15

13

13

13

10

9

5

0

Dieter Bohlen Justin Bieber Angela Merkel Heidi Klum

Basis: n=751 boys, 6-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 39.

Page 29


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Basic Data Adolescents and Media 2013

Motives for watching TV:

A comparison of 14- to 29-year-olds and total population

“I totally/largely agree …”

Selection, percentages

to get informed

72

84

it´s fun

81

87

to relax

77

85

to take one´s mind off things

61

75

to get useful information for everyday life

61

64

by habit

58

68

14-29 years

to be able to join in a conversation

50

58

Total population 14+

Basis: FRG in total, 14+, German speaking population.

0 10 20 30 40 50 60 70 80 90 100

Source: ARD/ZDF-Langzeitstudie Massenkommunikation

1964-2010, in: Ridder/Engel, p. 538.

Page 30

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Basic Data Adolescents and Media 2013

Media Multitasking: TV and Internet

“When I am online while watching TV, it is possible that I …”

Selection, 2011, percentages

… I am looking for information regarding the

programme that I am watching.

58

69

71

… I am watching a TV programme that friends

have pointed out to me via the Internet.

33

38

64

… I want to point out the TV programme to

others.

35

41

59

… I exchange my views on the series with

friends or acquaintances at the same time, e. g.

in social networks.

20

34

52

14-29 years

… I click on the "like" button on Facebook or on

the TV homepage.

14

27

43

30-39 years

40-49 years

0 20 40 60 80 100

Basis: n=468, 14-49 years. Source: DigitalBarometer. IP Deutschland, TNS Emnid, 2011, slide 11.

© International Central Institute for Youth and Educational Television (IZI)

Page 31


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Basic Data Adolescents and Media 2013

Computer, Internet and Web 2.0

Page 32

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Basic Data Adolescents and Media 2013

This is what German adolescents can do with a computer

Self-assessment, multiple answers possible, selection, percentages

10-12 years 13-15 years 16-18 years Total

Creating webpages

8

17

23

41

Editing films

9

23

28

49

Burnings CDs/DVDs

26

60

59

88

Editing pictures

37

67

72

89

Using tutorial programmes

76

76

79

83

Sending e-mails

58

82

90

98

Surfing the web

87

98

97

94

0 10 20 30 40 50 60 70 80 90 100

Basis: n=737 adolescents.

Source: BITKOM 2011, p. 17.

Page 33

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Basic Data Adolescents and Media 2013

How pre-teens and adolescents self-assess their computer skills

By age, 2011, percentages

just as good better not as good

Total

(n=737)

10-12 years

(n=237)

13-15 years

(n=235)

16-18 years

(n=265)

Father

just as good as/better than the father

18

34

13 13

25

31

15

55

not as good as the father

43

69

39

23

Mother

just as good as/better than the mother

19

59

29

27

17

65

11

82

not as good as the mother

20

40

16

6

Teacher

just as good as/better than the teacher

28

35

22 13 37 30

26

59

not as good as the teacher

24

47

19

7

Basis: n=737.

Source: BITKOM 2011, p. 16.

Page 34

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Basic Data Adolescents and Media 2013

Computer, console, and online games: frequency of use 2012

Percentages

daily/several times a week

once a week - once within 14 days

once a month - more infrequently

never

Total

42

20

18

19

Girls

20

21

27

32

Boys

63

20

11

6

12-13 years

56

23

12

10

14-15 years

46

19

21

15

16-17 years

37

23

19

21

18-19 years

30

18

22

30

0 25 50 75 100

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 47.

Page 35

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Basic Data Adolescents and Media 2013

Internet access of adolescents 2012

Percentages

Personal Internet access

Internet access in household

12-13 years

76

96

14-15 years

86

99

16-17 years

90

99

18-19 years

93

99

Girls

85

98

Boys

88

99

Total

87

98

0 10 20 30 40 50 60 70 80 90 100 110

Basis: n=1.201, 12-19 years.

Source: JIM-Studie 2012, p. 31.

Page 36

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Basic Data Adolescents and Media 2013

Devices used for Internet access 2012

Daily use, by age, percentages

Computer

73

72

Laptop

58

68

Total population

Mobile phone

(netto)

22

45

14-29 years

Therefrom:

iPhone

9

15

Other smartphone

13

27

Mobile phone

1

3

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.366 (German speaking Internet users, 14+)

Source: ARD/ZDF-Onlinestudie 2012, in:

van Eimeren/Frees 2012, p.367.

Page 37

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Basic Data Adolescents and Media 2013

How long are adolescents surfing the web?

Exposure time, self-assessment, in minutes per day, by age groups

Total population 14+

14-29 years

350

180

300

155 159

157

168 168

250

200

150

100

118 120

136 136 137 133

50

0

2007 2008 2009 2010 2011 2012

Basis: up to 2009 German Internet users 14+ (2009: n=1.212,

2008: n=1.186, 2007: n=1.142).

From 2010: German Internet users 14+ (2012: n=1.366,

2011: n=1.319, 2010: n=1.252)

Source: ARD/ZDF-Online-Studien 2007-2012,

www.ard-zdf-onlinestudie.de

Page 38

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Basic Data Adolescents and Media 2013

Boys‘ favourite websites 2013

Selection, percentages

facebook

46

70

YouTube

39

41

13-16 years

17-19 years

Kicker

18

21

schülerVZ

15

wer-kennt-wen.de

3 %

0 10 20 30 40 50 60 70 80

Basis: n=636 boys, Internet user, 6-19 years.

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 129.

Page 39

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Basic Data Adolescents and Media 2013

Girl‘s favourite websites 2013

Selection, percentages

facebook

52

72

YouTube

29

31

13-16 years

17-19 years

schülerVZ

22

Zalando

15

22

0 10 20 30 40 50 60 70 80

Basis: n=584 girls, Internet users, 6-19 years.

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 130.

Page 40

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Basic Data Adolescents and Media 2013

Activities online:

A comparison of 14- to 29-year-olds and total populaton

At least once a week, selection, percentages

Using search engines

Sending and receiving e-mails

83

79

81

96

Searching for special offers

61

69

Surfing the web just for fun

43

59

Using online communities

36

75

Homebanking

26

32

Total population

Discussion forums, newsgroups, chats

26

56

14-29 years

Instant messaging

18

36

Online games

16

23

Using apps to go online

15

32

Basis: n=1.366, German Internet users 14+.

0 20 40 60 80 100

Source: ARD/ZDF-Onlinestudie 2012,

www.ard-zdf-onlinestudie.de

© International Central Institute for Youth and Educational Television (IZI)

Page 41


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Basic Data Adolescents and Media 2013

Favourite online communities 2012

Multiple references possible, by age, selection, percentages

Facebook

52

77

88

88

SchülerVZ

Twitter

3

1

0

0

1

0

2

11

12-13 years

14-15 years

16-17 years

18-19 years

Jappy

1

0

0

1

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.182, Internet users,

12-19 years, statements up to 1 %.

Source: JIM-Studie 2012, p. 41.

© International Central Institute for Youth and Educational Television (IZI)

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Basic Data Adolescents and Media 2013

Adolescents and personal data on the web

Comparison 2010-2012, selection, percentages

Informations about hobbies and other

activities

73

73

76

65

Personal photos/films

65

64

Personal e-mail address

37

46

50

2012 (n=1.182)

2011 (n=1.188)

2010 (n=1.188)

42

Photos/films of family/friends

40

41

0 10 20 30 40 50 60 70 80

Basis: Internet users, JIM 2010-2012.

Source: JIM-Studie 2012, p. 46.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Online-Communities: Privacy option selected

By age groups and gender, percentages

2012 (n=1.034) 2011 (n=1.034)

100

90

80

87

79

91

85

83

72

79

86

76 76

91 90

81 81

70

60

50

40

30

20

10

0

Total Girls Boys 12-13 years 14-15 years 16-17 years 18-19 years

Basis: JIM 2011 and 2012, online community

users, 12-19 years.

Source: JIM-Studie 2012, p. 44.

© International Central Institute for Youth and Educational Television (IZI)

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Basic Data Adolescents and Media 2013

Statements about the Internet and experiences of

German adolescents

By age, multiple references possible, selection, percentages

“With which of the following statements can you agree?”

Total (n=723) 13-15 years (n=234) 16-18 years (n=262)

I have already copied complete

articles/presentations from the

web.

12

13

16

I have already seen much

violence on the Internet.

9

12

20

20

On the web I got to know my current

respectively former

boyfriend/girlfriend.

9

10

18

I am afraid of getting addicted

to the Internet.

6

7

8

I think I am already addicted to

the Internet.

6

7

8

None of these statements.

3

8

11

0 2 4 6 8 10 12 14 16 18 20

Basis: Internet users, n=723.

Source: BITKOM 2011, p. 34.

Page 45

© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Use of Web 2.0:

A comparison of 14- to 19-year-olds and total population

At least used rarely, percentages

*Job-related networks and communities

3

6

Twitter

3

7

Total population

14-19 years

Weblogs

7

13

*Collections of photos, communities

18

17

Networks in total

*Social networks and communities

43

42

87

87

Wikipedia

70

94

Video portals (like YouTube)

58

95

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.319 German speaking Internet users, 14+.

*users with own profile

Source: ARD/ZDF-Onlinestudie 2011, in:

Busemann/Gscheidle 2011, p. 366.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Use of YouTube for watching music videos

By gender, percentages

74

Sometimes I am watching music clips

74

74

on TV

3

3

4

Total

Boys

Girls

45

on the Internet

43

47

25

Internet and TV

28

23

0 20 40 60 80 100

Basis: n=1.201, 12-19 years Source: JIM-Studie 2012, p. 24.

Page 47

© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Adolescents and media multitasking

By age groups, minutes per day, 2010, selection

Total population 14+

14-29 years

25

20

18.97

15

12.72

10.35

11.32

11.07

10

5

2.96

0

Internet/online+TV Internet/online+radio Internet/online+MP3/MC/CD/LP

Basis: German speaking population 14+.

Source: ARD/ZDF-Langzeitstudie Massenkommunikation, in:

Best/Breunig 2011, p. 25.

Page 48

© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

TV and Internet media multitasking

By age groups, 2011, percentages

I am watching TV and surf the web at the same time …

60

14-29 years 30-39 years 40-49 years

56

50

40

32

29

30

25 25

25

20

20

10

8

14

6

9

12

9

14

16

0

very often often sometimes rarely never

Basis: n=895, TV viewer, 14-49 years.

Source: DigitalBarometer. IP Deutschland, TNS Emnid, 2011, slide 4.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Adolescents and Mobile Media

Page 50

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www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Owners of mobile and smartphones 2012

By age and gender, percentages

100

90

96

98

Mobile phone

95

Smartphone/iPhone

91

97

98 99

80

70

64

60

50

47

43

51

47

49

40

30

28

20

10

0

Total Girls Boys 12-13 years 14-15 years 16-17 years 18-19 years

Basis: n=1.201, 12-19 years. Source: JIM-Studie 2012, p. 52.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

What do German adolescents use their mobile phones for

By age, selection, percentages

10-12 years 13-16 years 17-19 years

Calling somebody

48

70

85

Sending/receiving SMS

40

69

78

Alarm clock

21

34

48

Listening to MP3s

21

28

34

Surfing the web

11

33

51

0 10 20 30 40 50 60 70 80 90 100

Basis: n=1.458, 6-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: iconkids & youth international research:

Trend Tracking Kids 2013, p. 152.

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Basic Data Adolescents and Media 2013

Violent and pornographic videos via mobile phones

By gender and type of German school, percentages

I know about this kind of videos. Friends habe received such videos. I have received such videos.

Total

4

19

68

Girls

Boys

2

6

16

23

67

68

Secondary school

Intermediate

secondary school

Grammar school

2

5

8

18

19

27

0 10 20 30 40 50 60 70 80

65

66

68

Basis: n=1.157, 12-19 years, mobile phone/smartphone owners.

Source: JIM-Studie 2012, p. 57.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Violence and mobile phones 2012

“I have seen a brawl being filmed.”

By age and type of German school, percentages

Yes, re-enacted scenes

Yes, real brawls.

Girls

3

24

Boys

4

31

Hauptschule

8

49

Realschule

2

31

Gymnasium

3

21

0 10 20 30 40 50 60

Basis: n=1.157, 12-19 years, mobile phone/smartphone owners.

Source: JIM-Studie 2012, p. 58.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Mobile Internet use 2009-2012

By age, percentage

50

Total

14-19 years

46

45

40

35

30

28

25

21

20

23

20

15

11

12

13

10

5

0

2009 2010 2011 2012

Basis: Internet users, 14+ (2009: n=1.212; 2010: n=1.252;

2011: n=1.319; 2012: n=1.366).

Source: ARD/ZDF-Onlinestudien 2009-2012, in:

van Eimeren/Frees 2012, p. 368.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Going online with mobile phone and flat rate

By age and gender, 2012, percentages

100

Mobile phone with Internet access

Mobile phone with Internet flat rate

90

80

83

85

81

75

84

84

87

70

60

53

50

40

34

36

33

40

30

20

18

24

10

0

Total Girls Boys 12-13 years 14-15 years 16-17 years 18-19 years

Basis: n=1.157, mobile phone/smartphone owners. Source: JIM-Studie 2012, p. 54.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

The most important apps 2012

Used at least rarely, percentages

Total Girls Boys

Communities

54

56

59

Instant messenger

33

37

42

Computer games

27

31

34

News/weather/stock

market

12

12

12

Video sites

11

11

12

Music Apps/-player

10

10

11

Basis: n=606, app owners.

0 10 20 30 40 50 60 70

Source: JIM-Studie 2012, p. 55.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

The most popular apps of 11- to 19-year-olds:

Overlaps with favourite websites

“Which website do you like most and which app do you use most?”

Selection, percentages

Favourite Internet websites

(PC/ laptop)

Most used apps

facebook

60

facebook

56

YouTube

42

whatsapp

34

schuelerVZ

17

YouTube

10

wikipedia

7

angry birds

8

Basis: n=955 Internet users, 11-19 years

bzw. n= 443 app users, 11-19 years.

© International Central Institute for Youth and Educational Television (IZI)

Source: elements of art/iconkids & youth 2012, p. 7.

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Basic Data Adolescents and Media 2013

Learning with apps: The e-learning trend

“Which types of e-learning will gain importance in the next three years?”

Experts survey, multiple references possible, percentages

100

90

84

80

70

60

50

40

30

20

28

22

10

0

Mobile learning via apps

Social learning with social

media

Micro learning

Basis: n=64.

Source: MMB Learning Delphi 2012.

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© International Central Institute for Youth and Educational Television (IZI)


www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Comparison of computer/laptop and smartphone:

“slow food” vs. “fast food”

computer/laptop = “slow food”

smartphone = “fast food”

• Low frequency of use – only if it is

necessary or for other specific reasons

• Longer sequences of use – you take your

time, no matter for what

• Use of rather complex and extensive

contents / functions

• High emotional involvement - activity is

really important for the user

• Clearly higher frequency of use– keeping it

in hand, just in case

• Shorter sequences of use – often only a

couple of seconds, everything has to be quick

• Focused use is on compact and less

extensive contents / functions

• Rather low emotional involvement – often

it is only used to pass the time

Basis: 8 group dicussions with 11- to 19-year-olds.

Source: Elements of Art/iconkids & youth: Die mobile

Internetnutzung der jungen Zielgruppe, p. 8.

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www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Sources

• ARD/ZDF-Onlinestudien 2007- 2012,

URL: http://www.ard-zdf-onlinestudie.de (last access: 16.7.2013)

• Best, Stefanie/Breunig, Christian: Parallele und exklusive Mediennutzung. In: Media Perspektiven 1/2011, pp. 16-35.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/01-2011_Best_Breunig_01.pdf (last access: 10.7.2013).

• BITKOM: Jugend 2.0. Eine repräsentative Untersuchung zum Internetverhalten von 10- bis 18-Jährigen. Berlin 2011.

URL: http://www.bitkom.org/files/documents/BITKOM_Studie_Jugend_2.0.pdf (last access: 10.1.2013).

• Busemann, Katrin/Gscheidle, Christoph: Web 2.0: Aktive Mitwirkung verbleibt auf niedrigem Niveau. In: Media Perspektiven 7-8/

2011, pp. 360-369.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/0708-2011_Busemann_Gscheidle.pdf (last access: 10.1.2013).

• Ebert, Lena/Klingler, Walter/Karg, Ulrike/Rathgeb, Thomas: FIM-Studie: Mediennutzung im Familienkontext. Ergebnisse der Studie

Familie, Interaktion & Medien. In: Media Perspektiven 4/2012, pp. 189-202.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/04-2012_Ebert_Klinger.pdf (last access: 10.1.2013).

• elements of art / iconkids & youth: Die mobile Internetnutzung der jungen Zielgruppe. Studie zur Nutzung des mobilen und

stationären Internets bei 11- bis 19-jährigen Kindern und Jugendlichen in Deutschland. Mönchengladbach September 2012.

URL: http://www.eoa.de/EoAforscht/STUDIE2012/tabid/569/Default.aspx (last access: 10.1.2013).

• Gerhards, Maria/Klingler, Walter: Sparten- und Formattrends im deutschen Fernsehen. In: Media Perspektiven 11/2011, pp. 543-561.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/11-2011_Gerhards_Klingler.pdf (last access: 10.1.2013).

• Gerhards, Maria/Klingler, Walter/Blödorn, Sascha: Sparten- und Formattrends im deutschen Fernsehen. Die Programmjahre 2011 und

2012. In: Media Perspektiven 4/2013, pp. 202-220.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/04-2013_Gerhards_Klingler_Bloedorn.pdf (last access:

10.7.2013)

• iconkids & youth international research GmbH: Trend Tracking Kids 2013. Bericht.

URL: http://iconkids.com/deutsch/download/news/2012/07_02/2012_TTK.pdf (last access: 10.7.2013).

© International Central Institute for Youth and Educational Television (IZI)

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www.jugendfernsehen.de

Basic Data Adolescents and Media 2013

Sources

• IP Deutschland/TNS Emnid: DigitalBarometer. Parallelnutzung: Interaktivität beim Fernsehen. November 2011.

URL: http://www.wuv.de/var/storage/wuv/digitalbarometer_herbst_2011.pdf (last access: 10.1.2013).

• Leuphana Universität Lüneburg / DAK Gesundheit: Medienkonsum von Schülerinnen und Schülern. Online-Dokument 2012.

URL: http://www.leuphana.de/fileadmin/user_upload/newspool/meldungen/files/DAKLeuphanaStudie.pdf (last access: 10.1.2013).

• Medienpädagogischer Forschungsverbund Südwest: JIM-Studie 2012. Jugend, Information, (Multi-)Media. Stuttgart 2012.

URL: http://www.mpfs.de/fileadmin/JIM-pdf12/JIM2012_Endversion.pdf (last access: 10.1.2013).

• MMB Learning Delphi 2012, in: MMB-Trendmonitor: Weiterbildung und Digitales Lernen heute und in drei Jahren, Ausgabe Juli 2012.

URL: http://www.mmb-institut.de/monitore/trendmonitor/MMB-Trendmonitor_2012_I.pdf (last access: 10.1.2013).

• Ridder, Christa-Maria/Engel, Bernhard: Massenkommunikation 2010: Funktionen und Images der Medien im Vergleich. In: Media

Perspektiven 11/2010, pp. 537-548.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/11-2010_Engel.pdf (last access: 10.1.2013).

• Survey Jugend 2011 Baden-Württemberg. Eine Befragung von 2431 Jugendlichen. Hrsg. von der Jugendstiftung Baden-Württemberg.

URL: http://jugendstiftung.de/fileadmin/Dateien/Jugendsurvey%202011.pdf (last access: 10.1.2013).

• van Eimeren/Frees, Beate: 76 Prozent der Deutschen online - neue Nutzungssituationen durch mobile Endgeräte. Ergebnisse der

ARD/ZDF-Onlinestudie 2012. In: Media Perspektiven 7-8/2012, pp. 362-379.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/0708-2012_Eimeren_Frees_01.pdf (last access: 10.1.2013).

• van Eimeren, Birgit/Ridder, Christa-Maria: Trends in der Nutzung und Bewertung der Medien 1970 bis 2010. Ergebnisse der

ARD/ZDF-Langzeitstudie Massenkommunikation. In: Media Perspektiven 1/2011, pp. 2-14.

URL: http://www.media-perspektiven.de/uploads/tx_mppublications/01-2011_Eimeren_Ridder.pdf (last access: 10.1.2013).

© International Central Institute for Youth and Educational Television (IZI)

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