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Market Study

NORWAY

by Split Screen Data Ltd.

for German Films July 2013


NORWAY

Language norwegian

Location norway makes up the western half of the

Scandinavian peninsular, extending from 58º

to 72º north (the latter well inside the

arctic Circle)

Population 4.95 million

Capital Oslo (pop 906,681)

Major cities Bergen (pop 235,046), Stavanger (pop

197,852), trondheim (pop 164,953)

Land surface 385,199 square kilometres

Time zone Cet (gMt +1)

Internet domain .no

IDD +47

Currency norwegian krone (nOk)

Exchange rate €1 = nOk 7.544; nOk1 = €0.133

GDP

€376 billion

Unemployment 3.6%

G E N E R A L C I N E M A S TAT I S T I C S

2010 2011 2012

Cinemas 199 187 188

Screens 429 422 415

Digital screens 250 415 415

3D-capable screens 124 264 273

Overall capacity 79,238 77,753 76,195

Admissions 11,020,954 11,655,050 12,124,008

Per capita attendance 2.3 2.3 2.4

3D admissions 1,378,036 2,884,170 2,740,026

Average ticket price (in nOk) 86.6 89.2 91.6

Active theatrical distributors 18 22 25

R E L E A S E S

Total 208 210 232

Norwegian 27 36 26

US 102 102 100

German (100% or majority co-prods) 5 6 4

German minority co-prods 17 10 17

Other Nordic 16 13 20

Other European 42 35 43

Other 16 18 39

Classification is by main producing country. as a result, there is an inevitable overlap between german minority co-productions and other categories.

B O X O F F I C E (in nOk)

Total 954,034,109 1,039,662,444 1,110,123,006

Norwegian 198,195,422 234,759,057 184,479,606

German 100% or majority co-prods 1,698,241 9,804,937 1,465,564

German 100% or majority co-prods as % 0.18 0.94 0.13

German minority co-prods 19,942,469 82,841,966 98,949,331

German minority co-prods as % 2.09 7.97 8.90

2 gerMan FilMS – Market Study NORWAY


RELEASE DETAILS

TITLE

2 0 1 0 T O P 1 0

DISTRIBUTOR

RELEASE

DATE

ADMISSIONS

*avatar (uS)

knerten giFter Seg (nOr)

Harry POtter and tHe deatHly HallOWS – Part 1 (uS/uk)

inCePtiOn (uS/uk)

tHe tWiligHt Saga – eCliPSe (uS)

SHrek FOrever aFter (uS)

trOllJegeren (nOr)

aliCe in WOnderland (uS)

Sex and tHe City 2 (uS)

nOkaS (nOr)

* released in previous year(s)

twentieth Century Fox norway

Scanbox entertainment norway

Sandrew Metronome norge

Sandrew Metronome norge

nordisk Film

united international Pictures norway

SF norge

Walt disney Studios Motion Pictures norway

Sandrew Metronome norge

Sandrew Metronome norge

18.12.09

24.09.10

19.11.10

21.07.10

30.06.10

07.07.10

29.10.10

05.03.10

04.06.10

01.10.10

527,138

403,654

402,071

361,687

320,528

315,177

267,240

266,221

261,064

249,397

2 0 1 0 G E R M A N F I L M S (100% or majority co-productions in red)

HJeM til Jul (nOr/ger)

tHe gHOSt (Fr/ger/uk)

reSident evil: aFterliFe (uS/ger/uk)

WHere tHe Wild tHingS are (uS/auS/ger)

SnaBBa CaSH (SWe/ger/den)

*daS WeiSSe Band (ger/aut/Fr/it)

*lOurdeS (at/Fr/ger)

SOul kitCHen (ger)

ein augenBliCk FreiHeit (at/Fr/ger)

WOMen WitHOut Men (ger/at/Fr)

la raFle (Fr/ger)

tHe laSt StatiOn (ger/ruS)

alle anderen (ger)

lOS viaJeS del vientO (COl/arg/ger/nl)

na Putu (BOS & Her/ger/at/CrO)

leBanOn (iSr/Fr/ger)

eyeS Wide OPen (iSr/Fr/ger)

Bal (tur/ger)

*Max ManuS (nOr/den/ger)

Mr. nOBOdy (Fr/Bel/Can/ger)

venkOvSky uCitel (Cz/ger/Fr)

Sandrew Metronome norge

SF norge

Walt disney Studios Motion Pictures norway

Sandrew Metronome norge

nordisk Film

arthaus

Fidalgo Film distribution

arthaus

arthaus

arthaus

Oro Film

Walt disney Studios Motion Pictures norway

arthaus

arthaus

Fidalgo Film distribution

arthaus

arthaus

actionFilm

nordisk Film

Oro Film

Filmoptimistene

12.11.10

26.03.10

17.09.10

22.01.10

28.05.10

25.12.09

25.12.09

16.07.10

23.04.10

29.10.10

01.10.10

16.04.10

29.01.10

04.07.10

27.08.10

09.04.10

01.10.10

29.10.10

19.12.08

19.03.10

28.05.10

74,489

34,391

31,656

31,472

20,251

20,050

11,113

7,958

7,418

7,012

5,674

4,296

4,154

4,023

2,650

2,600

2,466

2,218

1,337

870

701

gerMan FilMS – Market Study NORWAY 3


käSky (Fin/ger)

PandOruM (ger/uS)

* released in previous year(s)

actionfilm

SF norge

16.04.10

22.01.10

625

115

2 0 1 1 T O P 1 0

Harry POtter and tHe deatHly HallOWS – Part 2 (uS/uk)

HOdeJegerne (nOr/den/ger)

PirateS OF tHe CariBBean: On Stranger tideS (uS)

CarS 2 (uS)

knerten i kniPe (nOr)

HangOver 2 (uS)

tangled (uS)

BlÅFJell 2 – Jakten PÅ det MagiSke HOrn (nOr)

tHe tWiligHt Saga: Breaking daWn – Part 1 (uS)

kung Fu Panda 2 (uS)

SF norge

nordisk Film

Walt disney Studios Motion Pictures norway

Walt disney Studios Motion Pictures norway

Scanbox entertainment norway

SF norge

Walt disney Studios Motion Pictures norway

norsk Filmdistribusjon

nordisk Film

united international Pictures norway

13.07.11

26.08.11

18.05.11

05.08.11

23.09.11

27.05.11

04.02.11

18.11.11

18.11.11

17.06.11

568,290

558,020

507,672

361,388

313,442

277,424

274,851

272,744

266,173

263,948

2 0 1 1 G E R M A N F I L M S (100% or majority co-productions in red)

HOdeJegerne (nOr/den/ger)

JØrgen + anne = Sant (nOr/ger)

BaByCall (nOr/ger/SWe)

tHe tHree MuSketeerS (ger/Fr/uk/uS)

a dangerOuS MetHOd (ger/Can/uk/SWz)

MelanCHOlia (den/SWe/Fr/ger)

unknOWn (uS/ger/uk/Fr)

Hanna (uS/uk/ger)

Pina (ger/Fr)

daS lied in Mir (ger/arg)

le Havre (Fin/Fr/ger)

SiMOn OCH ekarna (SWe/den/ger/nOr/nl)

WuStenBluMe (ger/at)

vinCent Will Meer (ger)

unCle BOOnMee WHO Can reCall HiS PaSt liveS (tHai/ger/Fr/SP/uk)

MedianeraS (arg/ger)

nordisk Film

SF norge

SF norge

SF norge

Scanbox entertainment norway

nordisk Film

SF norge

Walt disney Studios Motion Pictures norway

arthaus

Fidalgo Film distribution

arthaus

nordisk Film

Star Media entertainment

Fidalgo Film distribution

arthaus

tour de Force

26.08.11

25.02.11

07.10.11

14.10.11

02.12.11

27.05.11

29.04.11

08.07.11

04.11.11

14.10.11

16.09.11

25.12.11

01.07.11

05.08.11

04.03.11

02.09.11

558,020

170,994

78,829

43,800

28,250

23,281

22,714

14,914

14,833

13,917

13,609

13,043

3,313

2,037

1,730

1,224

4 gerMan FilMS – Market Study NORWAY


2 0 1 2 T O P 1 0

kOn-tiki (nOr/uk/den/ger)

SkyFall (uS/uk)

iCe age: COntinental driFt (uS)

tHe HOBBit: an unexPeCted JOurney (uS/nz)

reiSen til JuleSternen (nOr)

tHe dark knigHt riSeS (uS)

MadagaSCar 3: eurOPe’S MOSt Wanted (uS)

PuSS in BOOtS (uS)

tHe avengerS (uS)

tHe tWiligHt Saga: Breaking daWn – Part 2 (uS)

nordisk Film

SF norge

twentieth Century Fox norway

SF norge

Walt disney Studios Motion Pictures norway

SF norge

united international Pictures norway

united international Pictures norway

Walt disney Studios Motion Pictures norway

nordisk Film

24.08.12

26.10.12

29.06.12

12.12.12

09.11.12

25.07.12

03.08.12

10.02.12

27.04.12

16.11.12

881,944

723,192

700,695

449,193

443,682

409,029

379,488

321,621

318,973

312,273

2 0 1 2 G E R M A N F I L M S (100% or majority co-productions in red)

kOn-tiki (nOr/uk/den/ger)

intO tHe WHite (nOr/SWe/ger)

en kOngelig aFFÆre (den/Cz/SWe/ger)

tHOr – legendS OF valHalla (iCe/ger/ire)

irOn Sky (Fin/ger/auS)

tinker tailOr SOldier SPy (uk/Fr/ger)

BarBara (ger)

tO liv (nOr/ger)

aMOur (Fr/at/ger)

tHe vOW (uS/Brz/Fr/auS/uk/ger)

SnaBBa CaSH ii (SWe/den/ger)

et Si On vivait tOuS enSeMBle? (Fr/ger)

ParadieS: lieBe (at/ger/Fr)

nOBelS teStaMente (SWe/ger)

Carnage (Fr/ger/POl)

en Fiende att dÖ FÖr (SWe/nOr/ger)

dreiviertelMOnd (ger)

MaMMa gOgO (iCe/nOr/SWe/ger)

die tÜr (ger)

CirkuS COluMBia (BOS & Her/Fr/ger/uk/Svn/Bel)

glÜCk (ger)

nordisk Film

Scanbox entertainment norway

nordisk Film

nordisk Film

euforia Film

SF norge

arthaus

norsk Filmdistribusjon

arthaus

SF norge

nordisk Film

Fidalgo Film distribution

Fidalgo Film distribution

nordisk Film

norsk Filmdistribusjon

Walt disney Studios Motion Pictures norway

Fidalgo Film distribution

europafilm

Storytelling Media

Storytelling Media

Fidalgo Film distribution

24.08.12

09.03.12

14.09.12

11.05.12

04.04.12

27.01.12

28.09.12

19.10.12

25.12.12

18.05.12

16.11.12

27.04.12

19.10.12

16.03.12

10.02.12

30.03.12

06.07.12

10.02.12

07.12.12

25.05.12

05.10.12

881,944

43,012

37,719

29,206

28,312

24,919

14,081

12,818

9,263

9,031

7,943

7,346

7,232

5,073

4,736

2,298

1,674

837

444

386

323

gerMan FilMS – Market Study NORWAY 5


S A L E S A G E N T S F O R G E R M A N F I L M S R E L E A S E D I N N O R W AY

alle anderen

BarBara

a dangerOuS MetHOd

dreiviertelMOnd

glÜCk

tHe laSt StatiOn

daS lied in Mir

PandOruM

Pina

SOul kitCHen

tHe tHree MuSketeerS

die tÜr

vinCent Will Meer

WOlke 9

WOMen WitHOut Men

WÜStenBluMe

global Screen

the Match Factory

HanWay Films

global Screen

Beta Cinema

the little Film Company

Beta Cinema

Summit international

HanWay Films

the Match Factory

Summit international

global Screen

Beta Cinema

the Match Factory

Coproduction Office

the Match Factory

T E L E V I S I O N A N D V I D E O

Broadcasting in norway is dominated by state broadcaster norsk rikskringkasting (nrk), which is funded by licence fees and operates three channels, of which only nk1 has virtually total

coverage (99.8%) of this large, sparsely populated country. nrk's monopoly lasted until 1998, when tvnorge, owned by german broadcaster ProSiebenSat.1, became available by cable. it was

followed by another commercial channel, tv2, part-owned by Scandinavian media group egmont, which launched a cable service in 1992 (at last count, around 40% of the population were cableconnected,

with a further 30% equipped to receive satellite tv).

the above five channels account for 75% of norwegian tv viewing. nrk1 has a 30% share, with the nrk group as a whole leading the market with 41%, followed by the tv2 group with 25% and

tvnorge with 7.5%. there are also 24 local channels serving different parts of a country rich in fjords and high mountains. Mtv norway (whose headquarters are in Stockholm) launched a fivechannel

service in 2005, with much of the programming in english.

as in most territories, the dvd business is declining year-on-year, with 2011 figures (the latest available from the international video Federation) down by €40 million (12.5%) on 2009. the only

thing still increasing in this sector is sales of Blu-ray players which, since these often provide access to vOd platforms, should be seen in conjunction with the 3.3 million (70%) increase in vOd

turnover over the same period.

the available evidence, however, is that free tv, pay-tv, dvd/Blu-ray and vOd are all markets manifesting much the same make-up: a predominance of uS titles, a few national hits and a great

number of low-end Stv titles and telemovies. the only distinctive feature of the nordic market is that, since most vOd platforms and pay-tv services are based in Sweden, there are more Swedish

titles on offer than one would otherwise expect. the impact of german titles on any part of the norwegian ancillary market is negligible.

6 gerMan FilMS – Market Study NORWAY


S n a p s h o t : Sources of films on norwegian tv: one week's programming on tv2's Filmkanalenn*

US 33

UK 5

Sweden 5

Norway 4

Others 3

Total 50

*Week 22-28 april 2013. tv2's Filmkanalen is a dedicated film channel running between 10.00am and the early hours of the morning with frequent repeats. it screens a few recent theatrical

releases (e.g. tHe HaPPening), but the programming is mainly made up of uS tv movies, many of them produced by Hallmark.

D V D & V O D

2009 2010 2011

Number of DVD households 1,880,000 2,000,000 2,028,400

DVD households as a percentage 88.80 90.90 92.90

New DVD titles (retail) 1,388 1,388 1,300

New DVD titles (rental) 498 498 600

DVD sales (in millions of euros) 21.70 17.60 16.50

DVD rentals (in millions of euros): 8.20 7.60 7.30

Total DVD turnover (in millions of euros) 322.10 309.20 281.40

Number of Blu-ray households 121,000 249,000 439,000

Average DVD price (in euros) 12.28 13.92 12.69

Average Blu-ray price (in euros) 20.96 21.3 20.50

Spending on VOD (in millions of euros) 4.60 5.90 7.90

Specialist cable and satellite channels are supplied by a variety of companies, led by Swedish media group Bonnier (under the C MOre brand) and pan-european group viasat.

F I L M S O N T E L E V I S I O N

NRK 1 & 2 – Occasional programming of mainstream, american indie and norwegian films with some european arthouse;

TV2 Filmkanalen – 24-hour programming of mainstream, american indie and a few norwegian films;

TV3 – Older mainstream films in late-night slots with some european arthouse titles available;

C MORE – a bouquet of movie channels with largely self-explanatory programming: C MOre action, Hits, emotion, Family and First, with all channels also available in Hd. C MOre’s SF kanalen

(available in norwegian) offers a reasonable selection of movies from elsewhere in europe;

gerMan FilMS – Market Study NORWAY 7


Viasat 4 – Older mainstream films in late-night slots;

NonStop Silver – english-language channel with norwegian subtitles specialising in uS independents and european arthouse from a large back catalogue.

V O D S E R V I C E S AVA I L A B L E I N N O R W AY

Film2Home – Swedish-based, pan-nordic streaming and download site with over 3,000 titles available; mainly mainstream and library titles;

Filmarkivet – norwegian version of free Swedish site offering streaming of archival material, mainly documentaries, but with some classic features;

Headweb – claims to be norway’s leading online streaming service, offering a wide range of titles from blockbusters to arthouse;

Lovefilm – amazon-owned streaming or dvd-by-post service offering studio films, american indie, arthouse/world cinema, norwegian films and games;

Mubi – international specialist service offering a wide range of uS independent and international arthouse movies as either back-catalogue titles

on a subscription basis or on a title-by-title basis;

Netflix – streaming of studio films, american indie, arthouse/world cinema, norwegian. Subscription-based (nOk79/€10 per month);

SFAnytime – streaming of studio films, american indie, arthouse/world cinema, norwegian. Pay-per-view prices ranging from nOk9-49 (€1.20-6.50) per title;

Viaplay – streaming of mainstream tv and movie titles and sporting events;

Voddler – Swedish-based streaming service, with a strong line-up of recent hits, independent and arthouse/world cinema titles. Some free (but with advertising),

some pay-per-view (€2-4 per title).

G E N E R A L N O T E S

norway is a very prosperous country – the fourth richest in the world measured in gdP per capita – and has a healthy cinema sector with a strong tradition of arthouse distribution. Over 70% of

cinemas are communally owned and ticket sales for less obviously commercial films are further boosted by festivals in Bergen, Oslo and tromsø which attract large ticket-buying audiences.

Cinema theques in several cities also programme adventurously, although figures for these and for the festivals referred to above are not included in this survey’s admission and box office totals.

a recent trend in exhibition has seen Bollywood movies corner a substantial share of the number of titles released – as much as 13% in 2012 – but, dependent as these films are almost entirely

on a diasporal audience, they account for a much smaller share of the box office (about 1%).

the norwegian distribution and exhibition market has remained fairly stable over the past five years, with admissions hovering between 11 and 12 million, and with 2012 registering the best

results since 2009. attendance per capita has likewise changed by only a fraction over the same period, but the number of screens has declined slightly. all have been fully digital since april 2011.

norwegian cinemas have embraced 3d technology and have seen it pay off in the first couple of years. 2012, however, saw audiences more likely to opt for the cheaper 2d versions of many blockbusters.

While around 75% of tickets sold to tHe tHree MuSketeerS (2011) came with special glasses, only around a third of cinemagoers buying tickets for local hit kOn-tiki (2012) followed

the same route.

8 gerMan FilMS – Market Study NORWAY


the distribution business is dominated by the majors, with SF norge (which handles Warner Bros. and Sony titles), uiP (which continues to distribute universal and Paramount titles in norway),

disney, nordisk and Fox accounting for 84.5% of the market in 2012. arthaus – whose name defines its line-up and is the largest company in that field – managed a market share of just 1.5%.

the success of local films depends, if there is to be a significant impact on the annual totals, on there being several break-outs per year. in 2012 there was really only kOn-tiki (which accounted

for 7% of all tickets sold in norway) and, to a considerably lesser extent, children’s film reiSen til JuleSternen to fly the flag. as a result, norway’s market share was its lowest for six years.

nor has the norwegian market been especially friendly to german films, with only 15 wholly or majority german productions released in the three-year period, accounting for less than 2% of

total releases and an average of just 0.4% of the norwegian box office.

the most successful german films were those whose launch at a major festival – a dangerOuS MetHOd, tHe internatiOnal, daS WeiSSe Band, auF der anderen Seite, BarBara –

thus guaranteed some kind of advance press coverage or word-of-mouth. and, over the years, the comparatively strong performance by minority co-productions has been accounted for by german

involvement in a handful of films, notably this year’s hit kOn-tiki; the norwegian war movie Max ManuS, which was a major box-office success in 2009, selling over a million tickets; the

blockbuster thriller HOdJegerne (Head HunterS); two successful Scandinavian franchises with german investment in them (the medieval epic arn series; the Stieg larsson adaptations);

plus individual titles like inglOuriOuS BaSterdS and tHe gHOSt. to these – although not a german majority co-production – should be added Michael Haneke’s aMOur, which opened two

weeks before the end of the year; sold 9,263 tickets in 2012; and has since (as of end of March 2013) gone on to sell another 58,634 tickets, putting it up with the most successful german mainstream

films released in norway over the three-year period surveyed.

Over that period, seven different distributors falling into three different categories have released 15 german films in norway: the Hollywood or nordic majors (disney, Scanbox and SF norge); independent

distributors specialising in crossover titles like Star Media entertainment and Storytelling Media; and arthouse distributors (arthaus and Fidalgo). the results have been as follows:

• arthaus

• SF norge

• Scanbox entertainment norway

• Fidalgo Film distribution

• Walt disney Studios Motion Pictures norway

• Star Media entertainment

• Storytelling Media

48,038 admissions from 5 films

43,915 admissions from 2 films

28,250 admissions from 1 film

17,951 admissions from 4 films

4,296 admissions from 1 film

3,313 admissions from 1 film

444 admissions from 1 film

Sources: World Bank, trading economics, Mavise, xe.com, norsk Film institut, Statistik sentralbyrå (Statistics norway), Film og kino, international video Federation, Cinando, Split Screen data ltd, Picture credits page 1 and 2: tuBS europe on the

globe/wikimedia

gerMan FilMS – Market Study NORWAY 9

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