2011 Community Outreach Annual Report
A note from the president
Health Alliance Plan (HAP) invests in programs that make a lasting difference in people’s health and lives. We support organizations and activities that
nurture wellness and good citizenship. Our charitable giving activities focus on four key areas:
• Improving health through wellness programs
• Equipping youth with the skills they need to succeed
• Making arts and culture accessible to diverse audiences
• Community development, enrichment and diversity
HAP employees pour their hearts and souls into community service and volunteerism. We’re not afraid to roll up our sleeves and get involved for the
betterment of all. Our employees and volunteers are fulfilling HAP’s mission of enhancing the health and well-being of the lives we touch.
I’m proud to say that our Community Outreach programs impacted more than 30,000 people in 2011. Our caring, personalized approach to community
service helps people at every age and in every stage of life transform their health and lead more fulfilling lives — one step and one day at a time.
• Moms exercised regularly through free water aerobics classes
• Seniors learned they can still get a great workout without leaving their chairs
• Children in Boys & Girls Clubs learned how to prepare healthy snacks and meals
• Employees in Michigan companies controlled their blood pressure, managed their diabetes and received free health screenings and flu shots
• HAP families lost weight and kept it off through Weight Watchers® and Weight Wise TM programs
• People in the midlife stage improved their physical and fiscal fitness as they planned for a healthier future
• The young and young at heart discovered the healing power of creativity at the Arts & Scraps tent during the “Happy Together Summer Fest”
events in celebration of HAP’s 50th anniversary
I have appreciated the many positive responses we have received from our customers and the community organizations we serve. I am also energized
by the caring people I’ve met and welcomed into our HAP family.
Yours in good health,
William R. Alvin
President and CEO
Our Community is our Family
2011 Community and Volunteer Events
The drive to improve the places we call home lies in the hearts of our employees. Giving back is ingrained in the spirit of
everything we do and is a huge part of HAP’s corporate culture.
• START! Heart Walk
• Bowling for Kids’ Sake
• Memory Walk for Alzheimer’s
• 50th Anniversary Summer Fest
• Holiday Collection for Coalition On Temporary Shelter (COTS)
• Boots for Kids
START! Heart Walk
Making a difference starts with the heart — the heart of 103 HAP employees and their families, who raised more than
$40,000 to support the American Heart Association’s efforts to fight heart disease and stroke. During this one-day event,
we took important steps to show what it takes to live a longer, healthier life.
Bowling for Kids’ Sake
We strive to make a difference and lead by example. Our HAP leaders volunteer year-round as Big Brothers and Big Sisters,
serving as role models for youth. HAP sponsored the Bowling for Kids’ Sake event, and 101 employee volunteers raised
$15,000 for Big Brothers Big Sisters of Metropolitan Detroit.
MEMORY WALK FOR ALZHEIMER’S
Alzheimer’s disease affects millions of people worldwide. That’s why more than 80 HAP employees and family members
participated in the 20th annual Memory Walk for Alzheimer’s. We raised $10,000 to support research to find a cure and
treatments for those affected by this tragic disease.
50TH ANNIVERSARY SUMMER FEST
HAP celebrated its 50th anniversary with four Happy Together Summer Fest events that featured health screenings,
healthy cooking demonstrations, inspirational appearances by Michigan’s “Biggest Loser” contestants, a climbing wall
and more. We also sponsored a Retro Recipe Redo contest to inspire families to create healthier versions of favorite family
recipes. More than 8,000 adults and children attended the events.
Zonya Foco, registered dietitian, author and television host being interviewed by Fox 2 anchor Deena Centofanti during HAP’s 50th anniversary at the
Happy Together Summer Fest.
As one observer said,
HOLIDAY COLLECTION FOR COTS
We are proud to say that our participation in the Holiday Collection for Coalition On Temporary Shelter (COTS) was inspired
and driven by our very own employees. HAP filled 20 boxes with personal care items, pillows, blankets and sheets for COTS,
an organization that provides emergency shelter, transitional housing and support for the homeless.
“To see the smiles on these young peoples’ faces when given a
brand-new pair of boots is priceless.... It gives them a sense of
belonging because they now fit in with the rest of the kids.”
BOOTS FOR KIDS
Thousands of children received new winter boots through this program, launched in 2008 with the help of community
partners throughout Bay, Genesee, Huron, Lapeer, Saginaw and St. Clair counties.
Stewardship Starts at the Top
Here are just a few of the community organization boards that HAP executives serve on:
• Alternatives for Girls
• Alzheimer’s Association
• Angels of Hope
• Big Brothers Big Sisters
• Boys & Girls Club of Troy
• Detroit Urban League
• March of Dimes
• Midtown, Inc.
• New Detroit, Inc.
• Neighborhood Services Organization
• Old Newsboys of Flint
• Orchards Children’s Services
• Spaulding for Children
• Turning Point
• Winning Futures
HAP AQUATICS PROGRAM
Every year, HAP offers aquatics programs throughout southeast Michigan to get the people of our communities moving. We do
this in partnership with community centers that could not otherwise afford to keep their pools open. Our Moms in Motion and
Senior Splash Bash classes are a huge success with our participants, strengthening not only their bodies, but also their spirits.
All of HAP’s community programs have touched the lives of more than 30,000 people.
We’re making a difference by combating obesity and inspiring people to eat healthier
and get moving.
POWERSIT TM PROGRAM
In its final year, this program demonstrated that seniors can still get a good workout while sitting in a chair. These sessions
were particularly beneficial for some of our seniors who have difficulty participating in traditional exercise classes.
• HAP Aquatics Programs
• POWERSIT TM Program
• Top Chef Academy
TOP CHEF ACADEMY
More than 18 percent of Michigan’s adolescents are overweight, according to The Centers for Disease Control and Prevention.
That’s why we created the Top Chef Academy to teach children about good food and making healthy choices. Sponsored by
HAP in partnership with Boys & Girls Clubs of Southeastern Michigan, the Top Chef Academy is a six-week, after-school
program. Children 8–14 years old learn firsthand how to prepare healthier meals and after-school snacks.
“The HAP-sponsored Senior Splash Bash program has been a tremendously important facet of the Clinton Township Parks and Recreation offerings....
Before HAP, they were pretty much lap swimmers who interacted very little. Now we have all ages, from the young 50s to 75+, male and female, laughing,
joking, chatting and exercising. They are sharing recipes for healthier foods, supporting each other’s weight loss plans and celebrating their victories....”
Linda M. Walter, Director
Clinton Township Parks and Recreation Department
Ready, Set, Cook! Healthy cooking classes are held at the Boys & Girls Club
at the Dauch campus in Detroit.
Our financial and in-kind contributions support nonprofit community organizations.
The following is a partial list:
• American Red Cross
• Arab Community Center for Economic
and Social Services (ACCESS)
• Common Ground Sanctuary
• Crime Stoppers
• Detroit Historical Society
• Detroit Symphony
• Detroit Zoo
• Macomb Foundation
• Macomb Science Olympiad
• National Association for the Advancement of
Colored People (NAACP)
• Oakland County Count Your Steps Program
• Oakland Schools Education Foundation
• United Negro College Fund (UNCF)
• Washtenaw Literacy
• Wayne State University — Institute of Gerontology
Empowering Better Choices
HAP WISE WOMAN
Our Wise Woman program is devoted to taking care of our female members, while they’re taking care of everyone else.
We encourage and support women to become the healthiest they can be — physically, mentally and spiritually. HAP Wise
Woman quarterly publications and e-newsletters are full of relevant tips and tricks designed to help. We also feature
programs such as Weight Wise TM , Revive® – Simple Tools to Overcome Stress and MoveWell Every Day.
2011 Member Engagement Programs
Giving our members the knowledge they need to live a healthy and fulfilling life is important to us. After all, most of us need
a little encouragement to develop healthy habits for life. We’re inspiring change by helping members make better choices to
improve their health. Member engagement programs like the ones listed here encourage happier, healthier lives.
LiveWell: Mid-Life provides our members ages 55–64 with the information and tools they need to live healthier lives. Members
learn to identify and reduce their risk factors for heart disease, how to save money on health care costs and plan for changes
later in life. LiveWell: Mid-Life features a quarterly publication and group programs, including Health is Wealth and Weight
Wise TM for Couples.
• HAP Wise Woman
• LiveWell: Mid-Life
• Prime Time Living
PRIME TIME LIVING
Prime Time Living is designed for our members ages 65 and better. They receive our quarterly newsletter, which is full of health
information, tips, stories and updates about health care reform. They also participate in group programs, such as “Ask the
Expert” sessions, healthy recipe cooking demonstrations, simple, effective exercise classes and more.
Building a Healthier Workforce
Improving the Health and Wellness of Employees
The average person spends about 2,000 hours at work every year. That’s a huge part of our lives. So it makes sense that the
office is a great place to work on achieving better health. Our results-oriented Worksite Wellness programs inspire employees
to meet their personal health goals — and have a little fun while they’re at it. On-site wellness programs provide screenings,
workshops and other tools to help employees stay healthy at work.
164 businesses received Worksite Wellness
services in 2011. Of these:
Menu of Services:
• Health fair support
• Cooking and fitness demonstrations
• Chair massage
• “Ask a Nurse or Dietitian” sessions
• Health screenings
• Wii Fit stations
• Flu shots
• Wellness workshops and webinars
Health Improvement Courses:
• High Blood Pressure Management
• Weight Wise TM at Work
• Revive® — Simple Tools to Overcome Stress
• Financial Fitness
• Creating a Healthier You — A Guide to Self-Care
• Walk for Better Health®
• The Wisdom of Women’s Health
• MoveWell Every Day — Pain Free in the Real World
• More than 15,000 lives were touched
• More than 450 wellness programs were provided
• More than 3,000 blood pressure screenings were given
• More than 5,000 flu shots were provided at worksites
A Healthier Outlook on
We’re Working Hand in Hand
to Give Our Communities Hope
Productive partnerships with business and thought leaders
HAP believes that investing in health and wellness is a promising strategy to fuel Michigan’s economic growth and prepare
for health care reform. We’ve formed close relationships with chambers of commerce to conduct business expos and health
service education programs aimed at creating a healthier, more productive workforce.
Our Regional Collaborations:
• The Brooksie Way
• The Mackinac Policy Conference
• Automation Alley
• Crain’s Detroit Business Health Care Leadership Summit
• Accelerate 2011 (with Automation Alley)
• Back to the Bricks
• Medical Main Street
• Flint Journal Women’s Expo
• The Lake St. Clair Appreciation Day
• Saginaw News “All About Women” Expo
• The Michigan Wellness Council
And we can’t do it without you
When we raise our hands and reach out to help our neighbors, we can truly make a difference. Working together to share,
volunteer, educate and uplift our communities, we can make the biggest difference and touch more lives. During the past year,
we’ve given our support to our members, organizations, businesses and leaders of our communities. HAP is invigorated with
the possibilities of tomorrow and guided by the progress of today. We’ve been overwhelmed and humbled by the support we
have received in return from our partners and volunteers. We’re honored to have the opportunity to work alongside the brilliant
minds and huge hearts of such incredible people. HAP is proud to call the people of our communities our family.
If you are interested in more information, contact a member of HAP’s Community Outreach Team at
email@example.com or visit hap.org/corporate/events
Improving health. Enhancing lives.
©2012 Health Alliance Plan of Michigan A Nonprofit Company