Dennis Poplin, Spitfire Strategies, Washington, DC - Healthy Kids ...
Dennis Poplin, Spitfire Strategies, Washington, DC - Healthy Kids ...
Dennis Poplin, Spitfire Strategies, Washington, DC - Healthy Kids ...
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Telling Your Story<br />
<strong>Dennis</strong> <strong>Poplin</strong><br />
<strong>Spitfire</strong> <strong>Strategies</strong><br />
June 3. 2010<br />
© 2009 <strong>Spitfire</strong> <strong>Strategies</strong> LLC<br />
All rights reserved
Our Agenda<br />
1. Why Stories Are So<br />
Important<br />
2. Creating a Story<br />
3. Delivering Your Story<br />
4. Building a Storytelling<br />
Culture
Why Stories<br />
Are So Important
Why Stories Are So Important<br />
Stories are how<br />
we learn
Why Stories Are So Important<br />
Stories inspire<br />
and reinforce<br />
action
Why Stories Are So Important<br />
Stories create<br />
an emotional<br />
connection
Why Stories Are So Important<br />
Stories are how<br />
we get people<br />
to see things<br />
from our<br />
perspective
Why Stories Are So Important<br />
Stories can add<br />
credibility<br />
“We’re counting on<br />
citizens from every walk<br />
of life to get involved.<br />
Share your experiences<br />
and your ideas – tell us<br />
what you’d like the<br />
Obama-Biden<br />
administration to do<br />
and where you’d like<br />
the country to go.”
Creating a Story
Creating a Story: Five Basic Stories<br />
1. The Nature of Our Challenge
Creating a Story: Five Basic Stories<br />
1. The Nature of Our Challenge<br />
2. Why We Do What We Do
Creating a Story: Five Basic Stories<br />
1. The Nature of Our Challenge<br />
2. Why We Do What We Do<br />
3. Performance Stories
Creating a Story: Five Basic Stories<br />
1. The Nature of Our Challenge<br />
2. Why We Do What We Do<br />
3. Performance Stories<br />
4. Where We Are Going
Creating a Story: Five Basic Stories<br />
1. The Nature of Our Challenge<br />
2. Why We Do What We Do<br />
3. Performance Stories<br />
4. Where We Are Going<br />
5. Emblematic Successes
He had a pattern of<br />
acting out…<br />
Henry showed him he<br />
could have a brighter<br />
future.<br />
“…it is only when you<br />
get a little older that you<br />
realize those little<br />
moments have had a<br />
life-altering effect on<br />
you.”
Creating a Story: Tips<br />
1. Start with strategy
Creating a Story: Tips<br />
1. Start with strategy<br />
2. One central truth
Creating a Story: Tips<br />
1. Start with strategy<br />
2. One central truth<br />
3. Have a point
Creating a Story: Story Structure<br />
Beginning<br />
Body<br />
Resolution<br />
Once upon a time…<br />
And then…<br />
And then…<br />
And then…<br />
And then…<br />
And then…<br />
So…<br />
Reason for<br />
story<br />
So what…
Creating a Story: Story Structure<br />
Once upon a time…<br />
So, what?<br />
And then…<br />
And then…<br />
So…<br />
And then…
Creating a Story: Cindy’s Story<br />
With affordable<br />
coverage, we can all<br />
pursue happiness,<br />
healthfully.<br />
Everyone deserves to be<br />
happy and healthy.<br />
Make health coverage<br />
affordable.<br />
The cost of insurance<br />
can overwhelm even<br />
when both parents<br />
are working.<br />
• Insurance costs more<br />
than rent.<br />
• Choosing between<br />
retirement and<br />
insurance.<br />
• Food assistance
Your Turn<br />
Where We are Going – The end result you are striving for. The<br />
result people will see from your work.<br />
Nature of Our Challenge – The fundamental nature of the problem<br />
you are tackling; the severity of the problem and the reason you<br />
are working so hard every day to solve this problem.<br />
Why We Do What We Do – This is the story that puts a face on your<br />
problem. This is the person/people you are fighting for. Their<br />
story is the reason you do what you do.<br />
Performance – These are stories of your people and the actual<br />
work you do. These are the creative ways your team is solving<br />
problems or the lessons you’ve learned along the way.<br />
Emblematic Success – Your victories.
Delivering Your<br />
Story
Delivering Your Story
Building a<br />
Storytelling Culture
Building a Storytelling Culture<br />
Staff meetings<br />
http://media.photobucket.com/image/the%20office%20staff%20meeting/funnyroadsigns/officeolympics/krcla.jpg
Building a Storytelling Culture<br />
Staff meetings<br />
Handbook / Orientation
Building a Storytelling Culture<br />
Staff meetings<br />
Handbook / Orientation<br />
Ask!
Any questions?
One last thing…<br />
Be creative!<br />
Your purchase supports<br />
women seeking self<br />
sufficiency and economic<br />
independence. This soap was<br />
made at The Enterprising<br />
Kitchen and packaged with<br />
pride by LaKeesha.
©2009 <strong>Spitfire</strong> <strong>Strategies</strong> LLC<br />
<strong>Spitfire</strong> <strong>Strategies</strong> owns all copyright for this presentation.<br />
You may reproduce copies of this presentation for non-commercial use<br />
to share with colleagues at your organization.<br />
The presentation may not be copied or reproduced for other purposes<br />
without the express written permission of <strong>Spitfire</strong> <strong>Strategies</strong> LLC.
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