China Touring Car Championship - FIA

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China Touring Car Championship - FIA

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1 China Motorsports Flagship


China Motorsports Flagship

The more national, the more

worldwide

Sustainable vitality

China

Car

Sustainable technology development

Touring

Championship

Sport charm

1.1 Brand concept

China’s top one motorsports brand

• Sustainable technology development

• Sustainable vitality

• Sport charm

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China Touring Car Championship


China Motorsports Flagship

1.2 The More national, The More

International worldwide

• Motorsports, CTCC-oriented, has been

acknowledged with tennis and golf as the most

prevalent sports in China

• CTCC’s footprint which has accumulated around

50,000 kilometers has spread into East China,

South China, South-West China and South-East

China

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China Touring Car Championship


China Motorsports Flagship

1.3 Sustainable Technology development

• Dominating in China, aspire to experiment with

leading-edge technology

• Leading in China, aspire to adopt the

international latest regulation

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China Touring Car Championship


China Motorsports Flagship

1.4 Sustainable vitality

• Associate with Shanghai International

Automobile City to host EVC Challenge

• Spread the theme of environment-friendly

through CTCC

Concentration on young generation

• CTCC always concentrates on Chinese young

talents development

• In 2012, CTCC associated with China Karting

Championship, and established the second tier

car manufacturer team in CKC

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China Touring Car Championship


China Motorsports Flagship

1.5 Sport charm

• In 2011, WTCC launched the first time

cooperation with CTCC, and staged together in

Shanghai Tianma Circuit

• In 2012, WTCC and CTCC were hosted in

Shanghai International Circuit.

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China Touring Car Championship


China Motorsports Flagship

1.6 Since 2004

The first round of

China Circuit

Champion was

hosted in SIC

CCC changed

the name to

CTCC

Yokohama became

CTCC official tyre

supplier

CTCC manufacturer

committee

established

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China Touring Car Championship


China Motorsports Flagship

Turbo Charge

Group has been

introduced into

CTCC

CCTV-IMG and LSS

achieved strategic

cooperation on

CTCC

Han Han,

driving 1.6T

POLO, won the

champion

WTCC ad CTCC

were hosted

together in STC

on 6 th November

Ferrari Challenge

Asia Pacifica, Audi

R8 LMS, etc. has

become CTCC

support races

Sinopecs

Lubricants

Company

became the

title sponsor of

CTCC

Kumho became the

official tyre supplier of

CTCC from 2013 to

2015 seasons

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China Touring Car Championship


China Motorsports Flagship

1.7 2013 Calendar

• 40 thrilling races in the whole year

The most significant circuit event in China

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China Touring Car Championship


China Motorsports Flagship

1.8 2013 CTCC Groups

• Super Production Group:

Comply with international regulations, and cars equipped

with 1.6T or 2.0L natural aspirated engine are eligible for the

race

• Changan Ford Team, SVW 333 Team, DF Yueda Kia Team, DF

Honda Team, G-Racing Team, ASR DA-Marco Team

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China Touring Car Championship


China Motorsports Flagship

China Production Group:

Cars possessing 1.6L engine are eligible for the race. The

mission for this group is to establish a car entertainment

platform, approach to our lives, cultivate motorsports

atmosphere and grow with fans.

• Beijing Hyundai Team, Haima Family Team, GAC Toyota Yaris

Team, Saida RST Team, Star road Team

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China Touring Car Championship


China Motorsports Flagship

1.9 Manufacturers champions

Years

China production group

Super production group

2004

2005

2006

2007

2008

2009

2010

2011

2012

SL air-condition Qushi Weihao Racing Team 778 Racing Team

Beijing Haijia -Ruisi Team

Jiya Team

Dongfeng Nissan Qida Team

778 Racing Team

SVW 333 Racing Team

Changan Ford Racing Team

Dongfeng Nissan Jiya Team

Hankook Tire Lufang Team

DF Yueda Kia 778 Racing Team

Changan Ford Racing Team

Beiing Hyundai Racing Team

Changan Ford Racing Team

Haima Racing Team Changan Ford Racing Team 、SVW 333 Racing Team

Haima Racing Team

Changan Ford Racing Team

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China Touring Car Championship


China Motorsports Flagship

1.10 Driver champions

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China Touring Car Championship


China Motorsports Flagship

1.11 CTCC Car Manufacturers

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China Touring Car Championship


China Motorsports Flagship

1.12 Car Manufacturers Result

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China Touring Car Championship


China Motorsports Flagship

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China Touring Car Championship


China Motorsports Flagship

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China Touring Car Championship


China Motorsports Flagship

1.13 Honor Hall of Sponsors

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China Touring Car Championship


China Motorsports Flagship

Lubricants

Official

Official

Official

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China Touring Car Championship


China Motorsports Flagship

Title sponsor

Sinopec-The Great Wall Lubricants

Official supply partner:

Official energy drink: Red Bull

Official tire supplier: Kumho tires

Official Hotel & Caterer supplier: Starwood

Official communications supplier: China Telecom

Official ECU supplier: MagnetiMarelli

Official electric vehicle partner: Shanghai International

Automobile City

Official Media partner

Official Television partner: CCTV-5

Official strategic Website partner: Tencent.com

Official strategic micro blog partner: Tencent weibo

Official Social Network Site partner:Renren

Official Online Video partner: Youku.com

The national print media partner: see CTCC’s official

website event report. 22

China Touring Car Championship


China Motorsports Flagship

1.14 Manufacturers

• Manufacturers resort CTCC stage to target new

customers and award high-loyalty customers

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China Touring Car Championship


China Motorsports Flagship

1.15 Support Races

• Resort CTCC national race stage, share

the social influence generated by

CTCC, the biggest domestic

motorsports event

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China Touring Car Championship


China Motorsports Flagship

• Audi R8 LMS Cup , Lamborghini Gallardo

SuperTrofeo , Porsche Carrera Cup Asia,

Maserati Trofeo MC2012 ,Scirocco R-

CUP ,POLO CUP , Formula Pilota China Series…

• CTCC’s support races cover all racing car

categories.

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China Touring Car Championship


2Major Socialized Stage


Major Socialized Stage

2.1

1.4 Billion People’s Motorsports

Significant Economic Effects created by CTCC

Over Ten Million Chinese Spectators

Powerful Media Publicity

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China Touring Car Championship


Major Socialized Stage

2.2 2010 – 2012 Participants Growth Rate

Spectators VIPs Staff

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China Touring Car Championship


Major Socialized Stage

2.3 Market Value

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China Touring Car Championship


Major Socialized Stage

2.4 TV Broadcasting

Launch annual

strategic cooperation

with the biggest

national TV station -

CCTV

mins yearly TV broadcasting

mins delayed broadcasting per round

mins TV program per week

Build associations

with the most

prevalent TV satellite

stations

mins yearly TV broadcasting

mins delayed broadcasting per round

mins TV program per week

Average audience rate

Average audience rate

TV watchers

TV watchers

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China Touring Car Championship


Major Socialized Stage

2.5 Print-Media Publicity

• Selected automobile, fashion, and public domestic

print-media, and carry out annual cooperation

Domestic media, local

media, and media

from lower-tier cities

• Compatibility with local print-media publicity

• Explore report space for media from lower-tier cities

• High-quality and multi-angled race reports

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China Touring Car Championship


Major Socialized Stage

2.6 Internet

Automobile sites

Portal Website

• Whole-day webcasting:Renren, Tencent, and Youku

• Renren, Tecent ,Sina and CTCC App release CTCC

news at the same time

• Micro-Twitter updates race news during the event

• Associate with Portal websites and Automobile sites

Release race news real-timely

online media cooperation

webcasting site

local forum

mins

units

Total time of webcast

Click rate of webcast

online video website

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China Touring Car Championship


3 Powerful Publicity Stage


Powerful Publicity Stage

3.1 Established Marketing Platform

• CTCC is established on Car Manufacturers and

Public Companies’ Participation

• Form positive motorsports economic cycle through

event participation, on-site activities, on-site watch,

VIPs meeting, Media Publicity and interaction with

consumers

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China Touring Car Championship


Powerful Publicity Stage

3.2 Marketing Stage

• CTCC provides multi-way of participations to

partners including brand promotion,

customers experience service and major

activities.

• Meanwhile, Partners’ brand images will be

extended to every corner of the world

through motorsports

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China Touring Car Championship


Powerful Publicity Stage

3.3 Manufacturers’ PR activity

• Create the brand image through implanting

the concept of brand to spectators by

means of cars parade in the opening

ceremony, paddock activities, large-scale

advertising, and exhibition area.

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China Touring Car Championship


Powerful Publicity Stage

3.4 Experience Motorsport Culture

• Guide partners to visit the circuit and watch the race

• Invite customers to experience unique speed and

passion from motorsports

• Encourage customers to accept the sporty association

created by brands’ participation in motorsports

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China Touring Car Championship


Powerful Publicity Stage

3.5 VIPs experience

• Cultivate the concept of top VIPs

• Serve VIPs with exclusive hospitality and

create private space for VIPs

• Exclusive track time, VIPs hotlaps, drive

personal owned car on tracks, and join CTCC

racing club, experience racing cars.

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China Touring Car Championship


Powerful Publicity Stage

3.6 Major Activities

• The customized major activities

combined with the features of the brand

can stimulate the awareness of the brand,

enhance influence of the brand and

explore more potential customers

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China Touring Car Championship


Powerful Publicity Stage

3.7 Event Promotion

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China Touring Car Championship


Powerful Publicity Stage

3.8 Title Sponsor: Sionpec Lubricants

• Organize racing car experience camp, and provide an

opportunity for consumers to get acquaintance with its

product performance through the vehicle of racing car

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China Touring Car Championship


Powerful Publicity Stage

3.9 Official Energy Beverage: Redbull

• Show brand’s unique sporty energy accompanied with the

passion from race cars

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China Touring Car Championship


Powerful Publicity Stage

3.10 Official Tyres Supplier:

• YOKOHAMA(2010-2012 seasons)

KUMHO (2013-2015 seasons)

• Products performance is proved by the track performance

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China Touring Car Championship


Powerful Publicity Stage

3.11 Official Communication Supplier:

China Telecom

• On-site Sales, precisely target consumers

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China Touring Car Championship


Powerful Publicity Stage

• CTCC complying with China economic features

succeeded to establish dynamic motorsports

economic system

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China Touring Car Championship


4All-Win Cooperation


All-Win Cooperation

4.1 Future Development

• To be China best sport association

China top 10 car manufacturers are all involved

in the CTCC, and more manufacturers are ready

to get involved

• CTCC succeeded to draw five big state-owned

enterprises being official sponsors

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China Touring Car Championship


All-Win Cooperation

4.2 Expand event’s influence

• Stimulate the spectacularity of the race, cultivate domestic

fans, expand the motorsports ’culture influence

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China Touring Car Championship


All-Win Cooperation

4.3 Motorsports industry ecosphere

Commodity

Manufacturers

Entertainment Industry

Culture & Politics

CTCC

Shanghai

Volkswagen

CA Ford

DF Honda

GAC-Toyota

Kumho

MM

……

Red Bull

China Telecom

BRM

ZINE

……

Concert

PR Activity

TV Program

Grid Girl

Pageant

……

Race cars parade

Shanghai

Government

participate in

WTCC

SUPER RACE

Friendly

Match……

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China Touring Car Championship


Drive 1.4 billion people to enjoy racing

Federation Of Automobile Sports Of PRC

China Touring Car Championship

THANK YOU !

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