Media Kit

Media Kit 

Advertising Rate List No 40.2 

Valid from November 2009

2 Content 

3 Title portrait 

4 General publisher specifications 

5 Circulation and circulation areas 

6 Technical specifications 

7 Audience analysis 

(Social demographic datas) 

8 Audience analysis 

(Social demographic datas) 

9 Ad rates Germany edition 

10 Ad rates foreign countries edition 

11 Ad rates complete edition 

12 Discounts for Germany, foreign countries 

and complete editions 

13 - 15 Campaign advertisements / Germany edition 

16 - 18 Campaign advertisements / Complete edition 

19 - 21 Campaign ad rates / Regional edition 

22 Specifications and discounts for regional edition 

23 - 24 Prices foreign countries edition 

(Switzerland, Austria/The Netherlands, France, Belgium, 

Great Britain, Denmark/Sweden/Italy) 

25 Campaign advertisements / The Netherlands 

26 Campaign advertisements / Belgium 

27 Campaign advertisements / Austria 

28 Campaign advertisements / France 

29 Campaign advertisements / Switzerland 

30 - 31 Campaign advertisements / Great Britain 

32 Inserts, fliers and memo sticker 

33 Supplements 

(Saturday, Young and Turkish cuisine inserts) 

34 General terms and conditions

3 Title portrait 

Since 1965 Hürriyet in Europe. 

The Turkish daily newspaper Hürriyet has been in existence since 

1965 and is an important component of the European media landscape. 

Its appears seven days a week and reaches the Turkish community 

in all over Europe with news from home and the region they live and 

work in. 

Democracy and laicism are core values of Hürriyet. Its independent 

journalism reflects the complete opinions of the Turkish community. 

The Turkish culture has been an integral component of the European 

culture for centuries and Hürriyet supports the full membership of 

Turkey in the EU. It therefore its supports for the rights of the Turkish 

community in Europe and encourages their integration. 

The newspaper consists of 28-30 pages with around 220 news articles 

and 120 visuals. It covers economy, politics, sports and culture in 

Turkish and caters to the needs of the Turkish first, second and the 

younger third generation in Germany and other parts of Europe.

4 General publisher specifications 

Publishing house Dogan Media Int. GmbH 

An der Brücke 20-22 

D - 64546 Mörfelden-Walldorf 

Telephone: +49 (0) 6105-32 70 

Internet: 

www.doganmedia.de 

E-Mail: 

verlag@dogan-media.com 

Printing house 

Hürriyet A.Ş. 

Zweigniederlassung Deutschland 

An der Brücke 20-22 

D - 64546 Mörfelden-Walldorf 

Telephone: +49 (0) 6105-32 70 

Internet: 


E-Mail: 

druckhaus@hurriyet.de 

Advertisement management 

Telephone: +49 (0) 6105-32 89 10 / - 30 

Fax: +49 (0) 6105 32 89 89 

Internet: 

www.hurriyet.de 


E-Mail: 

anzeige@hurriyet.de 

Continuous text advertisement 

Telephone: +49 (0) 6105-32 77 40 / - 50 

Fax: +49 (0) 6105-32 77 55 

Internet: 

www.hurriyet.de 

E-Mail: 

kelimesi@hurriyet.de 

Appearance 

Daily (Monday to Saturday) 

Deadline 

4 workdays prior to appearance 

Cancellation 

3 workdays prior to appearance 

Conditions of payment 

Within 14 days after date of invoice net without deduction. All prices 

in the price list do not include value-added tax (VAT). 

Agency commission 15% 

Bank account 

Dogan Media Int. GmbH 

HypoVereinsbank Frankfurt 

BLZ: 503 201 91 

Account No.: 322 317 298 

IBAN: DE27 5032 0191 0322 3172 98 

BIC/SWIFT Code: HYVEDEMM430 

Terms and conditions 

Advertising orders will be carried out according to terms and conditions 

of the publishing house (see page 34). 

Relevant subscription fee for Germany 

System 6: 

Monday to Saturday (six days a week) 

3 months 64,- Euro 


1 year 258,- Euro 

System 7: 

Monday to Sunday (seven days a week) 



1 year 310,- Euro

5 Circulation and circulation area 

Hürriyet appears in the following 17 countries 

outside Turkey 

Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, 

Italy, Luxembourg, The Netherlands, Norway, Austria, Sweden, 

Switzerland, Czech Republic, Hungary and The USA. 

Foreign 

Circulation**: Germany countries Total 

Printrun: 75,249 29,604 104,853 

Sold circulation: 38,171 10,933 049,104 

With a level of awareness of 99.6% by Turkish population Hürriyet is still 

the best known Turkish daily newspaper. 70% of the Turkish population 

living in Germany (1.07 Million) above 14 years of age have read the 

daily once already. 36.9% belong to the Total Readers of Hürriyet 

around 565,000 persons. 

With a value of 5.6 readers per copy (rpc) the Hürriyet reaches an 

obvious level compared to German Newspapers (basis: IVW 1/2007, 

Monday to Saturday).* 

Hürriyet is available in 30,000 shops and 20,000 thereof are located in 

Germany.The distribution is managed by Axel Springer Verlag Vertriebs 

GmbH. 

Hürriyet is monitored by IVW (Information community for assessment 

of distribution of advertising medium, registered association). Actual 

sales figures are demanded by the publishing house or directly 

www.ivw.de. 

* media penetration and structural data: GfK media research March 2007 

** IVW I/2008 (Monday to Saturday)

6 Technical specifications 

Printing method: Rotary Offset 

Operating system: Mac OS (to 10.4) 

Programmes: QuarkXPress, to Version 7. 2 – InDesign CS3 – 

Photoshop CS3 – Illustrator CS3 – Acrobat 8.0 – 

Freehand MX 

No Office documents such as Word, PowerPoint etc. 

File formats: 

PDF 

EPS, JPG or TIFF (in high solution) 

Digital data transmission: 

Data for advertisements can be transmitted by CD, ISDN, FTP or e-mail. 

A text file including information about the subject publication, client, 

motif, ad format, colour scheme, date of publication, details of the 

advertiser, name of the contact person and telephone number must be 

attached to any file transfer.* 

ISDN Number: +49 (0) 6105-65 70 30 Leonardo 

FTP address: 

ftp.hurriyet.de 

E-Mail: 

anzeige@hurriyet.de 

Sreen width: 

40 lines/cm 

Sreen form: 

round 

Dot Gain: 30% 

*To all 4c coloured adverts we need a colour sample and if possible 

a colour-proofed final print to guarantee the quality of printing. 

0,1 Column 036 mm 

0,2 Columns 076 mm 



4.5 Columns 175 mm 






The newspaper appears in “Nordic format”. 

Type area: 354 mm x 525 mm (width x high) 

The advertising department must have a written order including a 

copy of the complete advertising art work on file prior to the transmission 

of any printing records and documentation (ISDN and FTP). 

This written order must indicate the type of transmission to be used 

for the documentation and specify the name and telephone number 

of your designated point of contact. 

Fax number of advertising department +49 (0) 6105 32 89 89. 

Questions to ISDN transmission of b/w advertisements and colour 

advertisments please contact +49 (0) 6105 32 89 10 or 32 89 30.

7 Audience analysis* 

(social demographic datas) 

Age 

Relevant population to age over 14 years 

Total population over 14 years = 1,530,000 

Duration 

of stay 



14-19 years 175,950 Persons 11.5 % 

Hürriyet readers (Rpİ)** 9,869 Persons 4.3 % 

20-29 years 344,250 Persons 22.5 % 

Hürriyet readers (Rpİ) 35,114 Persons 15.3 % 

30-39 years 396,270 Persons 25.9 % 


40-49 years 253,980 Persons 16.6 % 


50-59 years 177,480 Persons 11.6 % 


60-99 years 183,600 Persons 12 % 


Nationality 



Turkish 1,066,410 Persons 69.7 % 


German 359,550 Persons 23.5 % 


Dual nationality 76,500 Persons 5 % 


Others 26,010 Persons 1.7 % 


*interviewing Turkish population by GfK media research 

method: computer-aided-telephone-interview (CATI) 

fieldwork: February 26 th – March 5 th 2007 

number of interviewed persons: n=1,504 

representative for 1.53 million Turks 14 years and older in Germany 

** Rpİ: Reader per issue 

Since birth 382,500 Persons 25 % 


Up to 10 years 162,180 Persons 10.6 % 


11-20 years persons 313,650 Persons 20.5 % 


More than 20 years 665,550 Persons 43.5 % 

Hürriyet readers (Rpİ) 133,110 Persons 58 % 

No statement 6,120 Persons 0.4 % 

Hürriyet readers (Rpİ) 459 Persons 0.2 % 

Householdnet-income 



under 1.250,- Euro 644,130 Persons 42.1 % 


1.250,- / 2.000,- Euro 439,110 Persons 28.7 % 


over 2.000,- Euro 145,350 Persons 9.5 % 


No statement 301,410 Persons 19.7 % 


Sex 



men 821,610 Persons 53.7 % 


women 708,390 Persons 46.3 % 

Hürriyet readers (Rpİ) 68,620 Persons 29.9 %

8 Audience analysis* 

(social demographic datas) 

Profession 



Nielsen 

areas (1) 



Full time 561,510 Persons 36.7 % 

Hürriyet readers (Rpİ)** 116,357 Persons 50.7 % 

Part time 146,880 Persons 9.6 % 


Apprenticeship 42,840 Persons 2.8 % 

Hürriyet readers (Rpİ) 689 Persons 0.3 % 

Student 188,190 Persons 12.3 % 


Homemaker 128,520 Persons 8.4 % 


Retired 162,180 Persons 10.6 % 


Not employed 165,240 Persons 10.8 % 


Unemployed 125,460 Persons 8.2 % 


The importance of newspapers in Turkish language 


Very important 657,900 interviewed persons 43 % 

Important 566,100 interviewed persons 37 % 

Less important 214,200 interviewed persons 14 % 

Not important 91,800 interviewed persons 6 % 

*interviewing Turkish population by GfK media research 

method: computer-aided-telephone-interview (CATI) 

fieldwork: February 26 th – March 5 th 2007 

number of interviewed persons: n=1,504 

representative for 1.53 million Turks 14 years and older in Germany 

Nielsen I 186,000 Persons 12.15 % 


Nielsen II 532,000 Persons 34.77 % 


Nielsen IIIa 206,000 Persons 13,46 % 


Nielsen IIIb 274,000 Persons 17.91 % 


Nielsen IV 216,000 Persons 14.12 % 


Nielsen V 116,000 Persons 7.58 % 


Daily read one time within the last 14 days (Total Readers) 

36.9% of the Turks living in Germany belong to the Total Readers of Hürriyet 

This corresponds to 565,000 persons. 

The majority of the readers are 20 to 49 years, this corresponds to 377,830 persons. 

The awareness of the newspaper 

Hürriyet is still the best known daily newspaper within the Turkish population, 

in Germany. 99.6% of the population over 14 years know it at least by name 

this corresponds to 1,530,000 million persons. 

** Rpİ = Readers per issue 

(1) 

Nielsen I: Bremen, Hamburg, 

Lower Saxony, Schleswig-Holstein Nielsen II: NRW Nielsen IIIa: Hessen, Rhineland-Palatinate, Saarland 

Nielsen IIIb: Baden-Wuerttemberg Nielsen IV: Bayern Nielsen V: Berlin

9 Ad rates Germany edition 

(Monday to Saturday) 

Formats Width mm High mm Total mm 

b/w 

Euro 

Euroscale 2c 

Euro 

Special colour 

Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

8,632.00 

11,221.60 

12,084.80 

13,811.20 

1/2 page 

354 mm 

260 mm 

2,340 mm 

4,427.00 

05,755.10 

06,197.80 

07,083.20 

1/4 page 

175 mm 

260 mm 

1,170 mm 

2,270.00 

02,951.00 

03,178.00 

03,632.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.0 2.00 

2.60 

2.80 

3.20 

Placement surcharge 

Back page 35 % 

Second page 25 % 

Third page 30 % 

Europe partition 25 % 

Economy partition 20 % 

Sport partition 20 % 

Word ad. partition 20 %

10 Ad rates foreign countries edition* 



b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

5,171.00 

0 6,722.30 

07,239.40 

08,273.60 

1/2 page 

354 mm 

260 mm 

2,340 mm 

2,652.00 

03,447.60 

03,712.80 

04,243.20 

1/4 page 

175 mm 

260 mm 

1,170 mm 

1,360.00 

01,768.00 

01,904.00 

02,176.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

1.20 

1.56 

1.68 

1.92 








Word ad. partition 20 % 

*Without Turkey.

11 Ad rates complete edition* 



b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

9,926.00 

0 12,903.80 

013,896.40 

015,881.60 

1/2 page 

354 mm 

260 mm 

2,340 mm 

5,090.00 

06,617.00 

0 7,126.00 

08,144.00 

1/4 page 

175 mm 

260 mm 

1,170 mm 

2,610.00 

03,393.00 

03,654.00 

04,176.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

2.30 

2.99 

3.22 

3.68 








Word ad. partition 20 % 

*Without Turkey.

12 Discounts* 

Quantity discount rate 

2,000 mm – 005 % 

4,000 mm – 006 % 

6,000 mm – 007 % 

8,000 mm – 018 % 

10,000 mm – 010 % 

15,000 mm – 012 % 

20,000 mm – 014 % 

25,000 mm – 016 % 

30,000 mm – 018 % 

35,000 mm – 020 % 

40,000 mm – 021 % 

45,000 mm – 022 % 

50,000 mm – 023 % 

60,000 mm – 024 % 

80,000 mm – 025 % 

Frequency discount rate 

3 times – 3 % 

6 times – 5 % 

9 times – 7 % 

12 times – 10 % 

18 times – 13 % 

24 times – 15 % 

36 times – 18 % 

52 times – 20 % 

For more than 80,000 mm special 

arrangements are possible 

Just one discount rate usable. 

Valid period is the current year. 

*Applies to Germany, foreign countries and complete editions for single ad placements 

excluded campaign advertisments.

13 Campaign advertisements* / Germany edition 

(Format 1 - 5)** 

Format 1 Series block / Days b/w / Euro 2c / Euro Special col. / Euro 4c / Euro 

Size 

1 column x 50 mm 

5 

10 

20 

281.00 

425.00 

625.00 

365.30 

552.50 

812.50 

393.40 

595.00 

875.00 

449.60 

680.00 

1,000.00 

30 885.00 1,150.50 1,239.00 1,416.00 


Size 

2 columns x 50 mm 

5 

10 

20 

563.00 

850.00 

1,250.00 

731.90 

1,105.00 

1,625.00 

788.20 

1,190.00 

1,750.00 

900.80 

1,360.00 

2,000.00 

30 1,770.00 2,301.00 2,478.00 2,832.00 


Size 


5 

10 

20 

844,00 

1,275.00 

1,874.00 

1,097.20 

1,657.50 

2,436.20 

1,181.60 

1,785.00 

2,623.60 

1,350.40 

2,040.00 

2,998.40 

30 2,655.00 3,451.50 3,717.00 4,248.00 


Size 


5 

10 

20 

1,125.00 

1,700.00 

2,499.00 

1,462.50 

2,210.00 

3,248.70 

1,575.00 

2,380.00 

3,498.60 

1,800.00 

2,720.00 

3,998.40 

30 3,540.00 4,602.00 4,956.00 5,664.00 


Size 


5 

10 

20 

1,344.00 

2,025.00 

2,977.00 

1,747.20 

2,632.50 

3,870.10 

1,881.60 

2,835.00 

4,167.80 

2,150.40 

3,240.00 

4,763.20 

30 3,938.00 5,119.40 5,513.20 6,300.80 

* By paying a separation bonus of 

25 % you can split each 

appearance surcharge with 

one day 

** For appearance in the editorial 

pages 20 % has to be paid 

additionaly for the formats 1-9


(Format 6 - 12)** 

Format 6 Series block / Days b/w / Euro 2c / Euro Special col. / Euro 

Size 


4c / Euro 

5 

10 

20 

1,613.00 

2,430.00 

3,572.00 

2,096.90 

3,159.00 

4,643.60 

2,258.20 

3,402.00 

5,000.80 

2,580.80 

3,888.00 

5,715.20 

30 4,725.00 6,142.50 6,615.00 7,560.00 


Size 


4c / Euro 

5 

10 

20 

2,150.00 

3,240.00 

4,763.00 

2,795.00 

4,212.00 

6,191.90 

3,010.00 

4,536.00 

6,668.20 

3,440.00 

5,184.00 

7,620.80 

30 6,300.00 8,190.00 8,820.00 10,080.00 


Size 


4c / Euro 

5 

10 

20 

2,419.00 

3,645.00 

5,358.00 

3,144.70 

4,738.50 

6,965.40 

3,386.60 

5,103.00 

7,501.20 

3,870.40 

5,832.00 

8,572.80 

30 7,088.00 9,214.40 9,923.20 11,340.80 


Size 


4c / Euro 

5 

10 

20 

2,563.00 

3,850.00 

5,660.00 

3,331.90 

5,005.00 

7,358.00 

3,588.20 

5,390.00 

7,924.00 

4,100.80 

6,160.00 

9,056.00 

30 7,500.00 9,750.00 10,500.00 12,000.00 


Size 


4c / Euro 

5 

10 

20 

3,075.00 

4,620.00 

6,791.00 

3,997.50 

6,006.00 

8,828.30 

4,305.00 

6,468.00 

9,507.40 

4,920.00 

7,392.00 

10,865.60 

30 9,000.00 11,700.00 12,600.00 14,400.00 




one day 





(Format 15 - 25)** 


Size 


4c / Euro 

5 

10 

20 

3,844.00 

5,775.00 

8,489.00 

4,997.20 

7,507.50 

11,035.70 

5,381.60 

8,085.00 

11,884.60 

6,150.40 

9,240.00 

13,582.40 

30 11,250.00 14,625.00 15,750.00 18,000.00 


Size 


4c / Euro 

5 

10 

20 

4,100.00 

6,160.00 

9,055.00 

5,330.00 

8,008.00 

11,771.50 

5,740.00 

8,624.00 

12,677.00 

6,560.00 

9,856.00 

14,488.00 

30 12,000.00 15,600.00 16,800.00 19,200.00 


Size 


4c / Euro 

5 

10 

20 

4,875.00 

7,300.00 

10,731.00 

6,337.50 

9,490.00 

13,950.30 

6,825.00 

10,220.00 

15,023.40 

7,800.00 

11,680.00 

17,169.60 

30 14,250.00 18,525.00 19,950.00 22,800.00 


Size 


4c / Euro 

5 

10 

20 

6,094.00 

9,125.00 

13,414.00 

7,922.20 

11,862.50 

17,438.20 

8,531.60 

12,775.00 

18,779.60 

9,750.40 

14,600.00 

21,462.40 

30 17,813.00 23,156.90 24,938.20 28,500.80 




one day 




16 Campaign advertisements* / Complete edition 

(Format 1 - 5)** 


Size 


5 

10 

20 

338.00 

500.00 

735.00 

439.40 

650.00 

955.50 

473.20 

700.00 

1,029.00 

540.80 

800.00 

1,176.00 

30 1,050.00 1,365.00 1,470.00 1,680.00 


Size 


5 

10 

20 

675.00 

1,000.00 

1,470.00 

877.50 

1,300.00 

1,911.00 

945.00 

1,400.00 

2,058.00 

1,080.00 

1,600.00 

2,352.00 

30 2,100.00 2,730.00 2,940.00 3,360.00 


Size 


5 

10 

20 

1,012.00 

1,500.00 

2,205.00 

1,315.60 

1,950.00 

2,866.50 

1,416.80 

2,100.00 

3,087.00 

1,619.20 

2,400.00 

3,528.00 

30 3,150.00 4,095.00 4,410.00 5,040.00 


Size 


5 

10 

20 

1,350.00 

2,000.00 

2,940.00 

1,755.00 

2,600.00 

3,822.00 

1,890.00 

2,800.00 

4,116.00 

2,160.00 

3,200.00 

4,704.00 

30 4,200.00 5,460.00 5,880.00 6,720.00 


Size 


5 

10 

20 

1,625.00 

2,438.00 

3,584.00 

2,112.50 

3,169.40 

4,659.20 

2,275.00 

3,413.20 

5,017.60 

2,600.00 

3,900.80 

5,734.40 

30 4,763.00 6,191.90 6,668.20 7,620.80 




one day 





(Format 6 - 12)** 


Size 


4c / Euro 

5 

10 

20 

1,950.00 

2,925.00 

4,300.00 

2,535.00 

3,802.50 

5,590.00 

2,730.00 

4,095.00 

6,020.00 

3,120.00 

4,680.00 

6,880.00 

30 5,175.00 6,727.50 7,245.00 8,280.00 


Size 


4c / Euro 

5 

10 

20 

2,600.00 

3,900.00 

5,733.00 

3,380.00 

5,070.00 

7,452.90 

3,640.00 

5,460.00 

8,026.20 

4,160.00 

6,240.00 

9,172.80 

30 7,620.00 9,906.00 10,668.00 12,192.00 


Size 


4c / Euro 

5 

10 

20 

2,925.00 

4,388.00 

6,450.00 

3,802.50 

5,704.40 

8,385.00 

4,095.00 

6,143.20 

9,030.00 

4,680.00 

7,020.80 

10,320.00 

30 8,573.00 11,144.90 12,002.20 13,716.80 


Size 


4c / Euro 

5 

10 

20 

3,125.00 

4,690.00 

6,894.00 

4,062.50 

6,097.00 

8,962.20 

4,375.00 

6,566.00 

9,651.60 

5,000.00 

7,504.00 

11,030.40 

30 9,150.00 11,895.00 12,810.00 14,640.00 


Size 


4c / Euro 

5 

10 

20 

3,750.00 

5,628.00 

8,273.00 

4,875.00 

7,316.40 

10,754.90 

5,250.00 

7,879.20 

11,582.20 

6,000.00 

9,004.80 

13,236.80 

30 10,980.00 14,274.00 15,372.00 17,568.00 




one day 





(Format 15 - 25)** 


Size 


4c / Euro 

5 

10 

20 

4,688.00 

7,035.00 

10,342.00 

6,094.40 

9,145.50 

13,444.60 

6,563.20 

9,849.00 

14,478.80 

7,500.80 

11,256.00 

16,547.20 

30 13,725.00 17,842.50 19,215.00 21,960.00 


Size 


4c / Euro 

5 

10 

20 

5,000.00 

7,504.00 

11,031.00 

6,500.00 

9,755.20 

14,340.30 

7,000.00 

10,505.60 

15,443.40 

8,000.00 

12,006.40 

17,649.60 

30 14,640.00 19,032.00 20,496.00 23,424.00 


Size 


4c / Euro 

5 

10 

20 

6,000.00 

9,000.00 

13,230.00 

7,800.00 

11,700.00 

17,199.00 

8,400.00 

12,600.00 

18,522.00 

9,600.00 

14,400.00 

21,168.00 

30 17,550.00 22,815.00 24,570.00 28,080.00 


Size 


4c / Euro 

5 

10 

20 

7,500.00 

11,250.00 

16,538.00 

9,750.00 

14,625.00 

21,499.40 

10,500.00 

15,750.00 

23,153.20 

12,000.00 

18,000.00 

26,460.80 

30 21,938.00 28,519.40 30,713.20 35,100.80 




one day 




19 Campaign ad rates/Regional edition 

(Format 1 - 5)* 

Germany 

Format 1 

Size 


Series block / Days 

6 

12 

18 

24 

b/w / Euro 

105.00 

159.00 

233.00 

296.00 

Special col. / Euro 

147.00 

222.60 

326.20 

414.40 

4c / Euro 

168.00 

254.40 

372.80 

473.60 

Format 2 

Size 


Format 3 

Size 


Format 4 

Size 



6 

12 

18 

24 


6 

12 

18 

24 


6 

12 

18 

24 

b/w / Euro 

200.00 

302.00 

444.00 

564.00 

b/w / Euro 

298.00 

450.00 

661.00 

840.00 

b/w / Euro 

399.00 

602.00 

886.00 

1,125.00 


280.00 

422.80 

621.60 

789.60 


417.20 

630.00 

925.40 

1,176.00 


558.60 

842.80 

1,240.40 

1,575.00 

4c / Euro 

320.00 

483.20 

710.40 

902.40 

4c / Euro 

476.80 

720.00 

1,057.60 

1,344.00 

4c / Euro 

638.40 

963.20 

1,417.60 

1,800.00 

Middle 

HESSEN 

RHINELAND 

PALATINATE 

SAARLAND 

NORTH RHINE 

WESTPHALIA 

BREMEN 

BADEN- 

WUERTTEMBERG 

SCHLESWIG- 

HOLSTEIN 

HAMBURG 

LOWER SAXONY 

North 

SAXONY 

ANHALT 

THURINGIA 

MECKLENBURG-WEST 

POMERANIA 

South 

BAVARIA 

BRANDENBURG 

SAXONY 

BERLIN 

Format 5 

Size 



6 

12 

18 

24 

b/w / Euro 

479.00 

723.00 

1,063.00 

1,350.00 


670.60 

1,012.20 

1,488.20 

1,890.00 

4c / Euro 

766.40 

1,156.80 

1,700.80 

2,160.00 

*Prices are quoted plus VAT. 

An exact separation of the regions 

can't be guaranteed.


(Format 6 - 12)* 

Germany 

Format 6 

Size 



6 

12 

18 

24 

b/w / Euro 

579.00 

874.00 

1,285.00 

1,632.00 


810.60 

1,223.60 

1,799.00 

2,284.80 

4c / Euro 

926.40 

1,398.40 

2,056.00 

2,611.20 

Format 8 

Size 


Format 9 

Size 


Format 10 

Size 



6 

12 

18 

24 


6 

12 

18 

24 


6 

12 

18 

24 

b/w / Euro 

767.00 

1,158.00 

1,703.00 

2,162.00 

b/w / Euro 

862.00 

1,302.00 

1,913.00 

2,430.00 

b/w / Euro 

914.00 

1,380.00 

2,029.00 

2,577.00 


1,073.80 

1,621.20 

2,384.20 

3,026.80 


1,206.80 

1,822.80 

2,678.20 

3,402.00 


1,279.60 

1,932.00 

2,840.60 

3,607.80 

4c / Euro 

1,227.20 

1,852.80 

2,724.80 

3,459.20 

4c / Euro 

1,379.20 

2,083.20 

3,060.80 

3,888.00 

4c / Euro 

1,462.40 

2,208.00 

3,246.40 

4,123.20 

Middle 

HESSEN 

RHINELAND 

PALATINATE 

SAARLAND 

NORTH RHINE 

WESTPHALIA 

BREMEN 

BADEN- 

WUERTTEMBERG 

SCHLESWIG- 

HOLSTEIN 

HAMBURG 

LOWER SAXONY 

North 

SAXONY 

ANHALT 

THURINGIA 


POMERANIA 

South 

BAVARIA 

BRANDENBURG 

SAXONY 

BERLIN 

Format 12 

Size 



6 

12 

18 

24 

b/w / Euro 

1,097.00 

1,656.00 

2,435.00 

3,092.00 


1,535.80 

2,318.40 

3,409.00 

4,328.80 

4c / Euro 

1,755.20 

2,649.60 

3,896.00 

4,947.20 





(Format 15 - 25)* 

Germany 

Format 15 

Size 


Format 16 

Size 


Format 20 

Size 



6 

12 

18 

24 


6 

12 

18 

24 


6 

12 

18 

24 

b/w / Euro 

1,371.00 

2,070.00 

3,043.00 

3,865.00 

b/w / Euro 

1,463.00 

2,209.00 

3,247.00 

4,124.00 

b/w / Euro 

1,739.00 

2,626.00 

3,860.00 

4,902.00 


1,919.40 

2,898.00 

4,260.20 

5,411.00 


2,048.20 

3,092.60 

4,545.80 

5,773.60 


2,434.60 

3,676.40 

5,404.00 

6,862.80 

4c / Euro 

2,193.60 

3,312.00 

4,868.80 

6,184.00 

4c / Euro 

2,340.80 

3,534.40 

5,195.20 

6,598.40 

4c / Euro 

2,782.40 

4,201.60 

6,176.00 

7,843.20 

Middle 

HESSEN 

RHINELAND 

PALATINATE 

SAARLAND 

NORTH RHINE 

WESTPHALIA 

BREMEN 

BADEN- 

WUERTTEMBERG 

SCHLESWIG- 

HOLSTEIN 

HAMBURG 

LOWER SAXONY 

North 

SAXONY 

ANHALT 

THURINGIA 


POMERANIA 

South 

BAVARIA 

BRANDENBURG 

SAXONY 

BERLIN 

Format 25 

Size 



6 

12 

18 

24 

b/w / Euro 

2,173.00 

3,281.00 

4,823.00 

6,126.00 


3,042.20 

4,593.40 

6,752.20 

8,576.40 

4c / Euro 

3,476.80 

5,249.60 

7,716.80 

9,801.60 




22 Formats and discounts regional editions 

Formats 

Column width 

b/w ads 

1 column . . . . . . . . . . . . . . . .31 mm 

2 columns......................63 mm 

3 columns . . . . . . . . . . .95.5 mm 

4 columns ..................128 mm 

5 columns ..................160 mm 

6 columns..............192.5 mm 

7 columns ..................225 mm 

8 columns ..................257 mm 

9 columns ..................289 mm 

10 columns .............321.5 mm 

11 columns ..................354 mm 

The distance between columns 

amounts to 1.3 mm 

Column width 

coloured ads 

1 column . . . . . . . . . . . . . . .36 mm 

2 columns......................76 mm 

3 columns . . . . . . . . . . . .115 mm 

4 columns ..................155 mm 

4.5 columns ..................175 mm 

5 columns ..................195 mm 

6 columns ..................235 mm 

7 columns ..................274 mm 

8 columns ..................314 mm 

9 columns ..................354 mm 

The distance between columns 

amounts to 1.3 mm 

• The advertisements will be published consecutively 

except Sundays and bank holidays. 

• The advertisement motifs can be changed daily. 

• The printing material have to be in the advertisement department 

one day before publishing till 10 o`clock. 

• Black and white advertisements will be handled on 11 columns. 

• Coloured ads will be handled on 9 columns. 

• Single-site booking for colorfull advertisements the prices are: 

- Format 1-5: 60% colour surcharge to 0.80 € b/w 

- Format 6 and above: 60% colour surcharge to 0.70 € b/w 

The prices are effectiv from 01 st January 2009. 

Discounts 

Frequency discount 

rate to month 

1. month . . . . . . . . . . . . . . . . . . . . . . .5 % 

2. month . . . . . . . . . . . . . . . . . . . . . . .7 % 

3. month . . . . . . . . . . . . . . . . . . . . . . .9 % 

4. month . . . . . . . . . . . . . . . . . . . .11 % 

5. month . . . . . . . . . . . . . . . . . . . .13 % 

6. month . . . . . . . . . . . . . . . . . . . .15 % 

7. month . . . . . . . . . . . . . . . . . . . .17 % 

8. month . . . . . . . . . . . . . . . . . . . .19 % 

9. month . . . . . . . . . . . . . . . . . . . .21 % 

10. month . . . . . . . . . . . . . . . . . . . .23 % 

11. month . . . . . . . . . . . . . . . . . . . .25 % 

12. month . . . . . . . . . . . . . . . . . . . .27 % 

Discount for 

prepayment 

3 months . . . . . . . . . . . . . . . . . . . . . .9 % 

6 months . . . . . . . . . . . . . . . . . . .15 % 

12 months . . . . . . . . . . . . . . . . . . .21 %

23 Prices foreign countries edition 

Switzerland, Austria/The Netherlands, France 


Switzerland 


b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

2,000.00 

2,600.00 

2,800.00 

3,200.00 

1/2 page 

354 mm 

260 mm 

2,340 mm 

1,020.00 

1,326.00 

1,428.00 

1,632.00 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.510.00 

0.663.00 

0.714.00 

0.816.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.45 

0.59 

0.63 

0.72 

Austria/The Netherlands 


b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

1,690.00 

2,197.00 

2,366.00 

2,704.00 

1/2 page 

354 mm 

260 mm 

2,340 mm 

0.862.00 

1,120.60 

1,206.80 

1,379.20 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.430.00 

0.559.00 

0.602.00 

0.688.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.38 

0.49 

0.53 

0.61 

France 


b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

1,467.00 

1,907.10 

2,053.80 

2,347.20 

1/2 page 

354 mm 

260 mm 

2,340 mm 

0.750.00 

5.975.00 

1,050.00 

1,200.00 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.375.00 

0.487.50 

0.525.00 

2.600.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.33 

0.43 

0.46 

0.53

24 Prices foreign countries edition 

Belgium, Great Britain, Denmark/Sweden/Italy 


Belgium 


b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

1,110.00 

1,443.00 

1,554.00 

1,776.00 

1/2 page 

354 mm 

260 mm 

2,340 mm 

0.567.00 

0. 737.10 

0.793.80 

1.907.20 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.284.00 

0.369.20 

0.397.60 

0.454.40 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.25 

0.33 

0.35 

0.40 

Great Britain* 


b/w 

Pound 

Euroscale 2c 

Pound 


Pound 

Euroscale 4c 

Pound 

1/1 page 

354 mm 

525 mm 

4,725 mm 

432.00 

561.60 

604.80 

691.20 

1/2 page 

354 mm 

260 mm 

2,340 mm 

0.216.00 

280.80 

302.40 

345.60 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.120.00 

0.156.00 

168.00 

192.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.12 

0.16 

0.17 

0.19 

Denmark/Sweden/Italy 


b/w 

Euro 

Euroscale 2c 

Euro 


Euro 

Euroscale 4c 

Euro 

1/1 page 

354 mm 

525 mm 

4,725 mm 

1,020.00 

1,326.00 

1,428.00 

1,632.00 

1/2 page 

354 mm 

260 mm 

2,340 mm 

0.522.00 

5. 678.60 

0.730.80 

0.835.20 

1/4 page 

175 mm 

260 mm 

1,170 mm 

0.260.00 

0.338.00 

0.364.00 

2.416.00 

Price of mm 

0036 mm 

01 mm 

1 mm 

0.23 

0.30 

0.32 

0.37 

*Prices for Great Britain are quoted in pound.

25 Campaign prices The Netherlands 

(Format 1 - 30)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

65.00 

111.00 

156.00 

215.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

288.00 

489.00 

690.00 

1,064.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

715.00 

1,216.00 

1,717.00 

2,504.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

104.00 

177.00 

250.00 

385.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

345.00 

587.00 

828.00 

1,277.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

859.00 

1,460.00 

2,061.00 

3,434.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

166.00 

283.00 

399.00 

616.00 

Format 9 

Size 

3 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

414.00 

704.00 

994.00 

1,532.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,030.00 

1,752.00 

2,473.00 

4,121.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

200.00 

339.00 

479.00 

739.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

497.00 

845.00 

1,192.00 

1,739.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,236.00 

2,102.00 

2,967.00 

4,945.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

240.00 

407.00 

575.00 

887.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

596.00 

1,014.00 

1,431.00 

2,087.00 

* By paying a separation bonus of 25 % you can split 

each appearance surcharge with one day

26 Campaign prices Belgium 

(Format 1 - 30)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

50.00 

85.00 

120.00 

165.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

221.00 

376.00 

531.00 

840.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

550.00 

936.00 

1,321.00 

2,202.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

80.00 

136.00 

192.00 

304.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

265.00 

451.00 

637.00 

1,009.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

660.00 

1,123.00 

1,585.00 

2,642.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

128.00 

218.00 

307.00 

486.00 

Format 9 

Size 

3 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

319.00 

541.00 

764.00 

1,210.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

793.00 

1,347.00 

1,902.00 

3,170.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

154.00 

261.00 

369.00 

584.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

382.00 

650.00 

917.00 

1,452.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

951.00 

1,617.00 

2,283.00 

3,804.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

184.00 

313.00 

442.00 

700.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

459.00 

780.00 

1,101.00 

1,743.00 



27 Campaign prices Austria 

(Format 1 - 30)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

91.00 

155.00 

264.00 

373.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

403.00 

684.00 

1,167.00 

1,650.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

995.00 

1,791.00 

2,885.00 

4,277.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

146.00 

248.00 

422.00 

597.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

523.00 

890.00 

1,518.00 

2,146.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,194.00 

2,149.00 

3,462.00 

5,491.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

233.00 

396.00 

676.00 

955.00 

Format 9 

Size 

3 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

628.00 

1,068.00 

1,821.00 

2,575.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,432.00 

2,435.00 

4,154.00 

6,446.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

280.00 

475.00 

811.00 

1,146.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

691.00 

1,174.00 

2,003.00 

2,832.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,719.00 

2,922.00 

4,985.00 

7,047.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

335.00 

570.00 

973.00 

1,375.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

829.00 

1,409.00 

2,404.00 

3,399.00 



28 Campaign prices France 

(Format 1 - 30)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

50.00 

85.00 

115.00 

150.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

221.00 

398.00 

509.00 

708.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

550.00 

1,156.00 

1,486.00 

1,926.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

80.00 

136.00 

184.00 

240.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

265.00 

557.00 

717.00 

929.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

660.00 

1,585.00 

2,047.00 

2,708.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

128.00 

230.00 

294.00 

410.00 

Format 9 

Size 

3 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

319.00 

669.00 

860.00 

1,115.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

793.00 

1,902.00 

2,457.00 

3,249.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

154.00 

276.00 

353.00 

492.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

382.00 

803.00 

1,032.00 

1,338.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

951.00 

2,283.00 

2,948.00 

3,899.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

184.00 

332.00 

424.00 

590.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

459.00 

963.00 

1,238.00 

1,605.00 



29 Campaign prices Switzerland 

(Format 1 - 30)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

96.00 

163.00 

278.00 

394.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

425.00 

722.00 

1,232.00 

1,741.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,049.00 

1,889.00 

3,043.00 

4,512.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

154.00 

261.00 

445.00 

630.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

552.00 

939.00 

1,601.00 

2,264.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,259.00 

2,267.00 

3,652.00 

5,793.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

246.00 

418.00 

713.00 

1,008.00 

Format 9 

Size 

3 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

662.00 

1,126.00 

1,921.00 

2,716.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,511.00 

2,569.00 

4,382.00 

6,800.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

295.00 

501.00 

855.00 

1,209.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

729.00 

1,239.00 

2,113.00 

2,988.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

1,813.00 

3,083.00 

5,259.00 

7,435.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

354.00 

602.00 

1,026.00 

1,451.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

5 

10 

20 

30 

b/w / Euro 

874.00 

1,487.00 

2,536.00 

3,585.00 



30 Campaign prices Great Britain 

(Format 1 - 8)* 

Format 1 

Size 

1 column x 

50 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

55.00 

99.00 

143.00 

187.00 

319.00 

495.00 

825.00 

1,650.00 

Format 4 

Size 

4 columns x 

50 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

145.00 

261.00 

377.00 

493.00 

841.00 

1,305.00 

2,175.00 

4,350.00 

Format 8 

Size 

4 columns x 

100 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

240.00 

432.00 

624.00 

816.00 

1,392.00 

2,160.00 

3,600.00 

7,200.00 

Format 2 

Size 

2 columns x 

50 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

85.00 

153.00 

221.00 

289.00 

493.00 

765.00 

1,275.00 

2,550.00 

Format 5 

Size 

5 columns x 

50 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

175.00 

315.00 

455.00 

595.00 

1,015.00 

1,575.00 

2,625.00 

5,250.00 

Format 3 

Size 

3 columns x 

50 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

115.00 

207.00 

299.00 

391.00 

667.00 

1,035.00 

1,725.00 

3,450.00 

Format 6 

Size 

3 columns x 

100 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

200.00 

360.00 

520.00 

680.00 

1,160.00 

1,800.00 

3,000.00 

6,000.00 



31 Campaign prices Great Britain 

(Format 9 - 30)* 

Format 9 

Size 

3 columns x 

150 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

265.00 

583.00 

848.00 

954.00 

1,855.00 

2,650.00 

4,505.00 

8,215.00 

Format 15 

Size 

3 columns x 

250 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

405.00 

972.00 

1,377.00 

1,823.00 

3,240.00 

4,455.00 

7,290.00 

13,365.00 

Format 30 

Size 

5 columns x 

300 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

780.00 

1,872.00 

2,652.00 

3,510.00 

6,240.00 

8,580.00 

14,040.00 

25,740.00 

Format 10 

Size 

5 columns x 

100 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

290.00 

638.00 

928.00 

1,044.00 

2,030.00 

2,900.00 

4,930.00 

8,990.00 

Format 20 

Size 

5 columns x 

200 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

530.00 

1,272.00 

1,802.00 

2,385.00 

4,240.00 

5,830.00 

9,540.00 

17,490.00 

Format 12 

Size 

4 columns x 

150 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

340.00 

816.00 

1,156.00 

1,530.00 

2,720.00 

3,740.00 

6,120.00 

11,220.00 

Format 25 

Size 

5 columns x 

250 mm 

Days 

7 

14 

21 

30 

60 

90 

180 

360 

b/w / Pound 

655.00 

1,572.00 

2,227.00 

2,948.00 

5,240.00 

7,205.00 

11,790.00 

21,615.00 



32 Inserts, fliers and memo sticker 

The basic price for inserts in the Hürriyet amounts 120 €* per 0/00 

copies. 

The prices applies for inserts from 18 to 20g. For inserts with higher 

weight a surcharge of 15% per 10g will be calculated to the basic 

price. All prices will be invoiced plus VAT. 

The inserts must be conformed by the technical guidelines for 

supplements in daily newspapers. 

By order the publisher needs 20 prototypes. 

Information of sizes: 

29 cm x 38 cm maximum format 

21 cm x 16 cm minimum format 

Individual sheets must have a grammage of at least 120g/m 2 

for guarantee a faultless mechanically inlay. 

The free delivery of the supplements have to be at least one week 

prior to publication. 

The basic price for memo-sticker amounts 150 € per 0/00 copies. 

Information of sizes: 

6 cm x 6 cm minimum format 

11 cm x 17 cm maximum format 

9 cm x 13 cm favoured format 

The memo-sticker paper must have a grammage of at least 160 g/m 2 but 

maximum 180 g/m 2 . Per day it is possible to attach 10,000 copies. The 

delivery address is the same as the address for the inserts. 

Distribution – partial distribution: The distribution can take place 

nationally in Germany and in foreign countries. Furthermore it is 

possible to allocate supplements partially. The partial distribution 

have to be abutting. 

The general terms and conditions are effective. 

Delivery address: 

Hürriyet A. Ş. 

Zweigniederlassung Deutschland 

An der Brücke 20 - 22 

D- 64546 Mörfelden-Walldorf 

*the basic price for Germany edition, other countries on demand

Hakan 

AYTAfi 

Eren 

S. 6 

Hasan 

AYCI 

S. 8 

S. 7 

Ayd›n 

ULUN 

Bi l 

S. 2 

S. 3 

Tülin 

fiahin 

33 Supplements (Saturday, Young and Turkish cuisine) 

Saturdaysupplement 

Gülçin 

Format Width mm High mm Euro 

Kendi 

Yasemin 

Tülin’den 

kad›nlara 

özel site 

Manken Tülin fiahin, kad›nlara yönelik 

bir internet sitesi açt›. Hizmete giren 

www.tuliss.com’da modadan spora, 

güze likten al›flverifl tüyolar›na kadar 

her fley var. Verilen her bilgi pratik, 

vakit ve nakit aç›s›ndan ulafl›labilir 

olacak. Üyelere düzenli haber bülteni gidecek. >> 2’de 

GORA’da kaybettim 

a¤z›ndan 

Cemre 

‘HEPSi’ 

Trendy okurlar› için bir araya 

gelen ‘Hepsi’ k›zlar› birbirleri- 

1/1 page 

1/2 page 

1/4 page 

354 mm 

354 mm 

175 mm 

525 mm 

260 mm 

260 mm 

5,000.00 

2,800.00 

1,900.00 

ni anla t›. Cemre, en çok neye 

tak›l›yor? Eren, afl›k oldu¤unda 

nas›l bir k›z oluyor? Gülçin, 

Yasemin’in en çok hangi 

huyunu seviyor? > 12’de 

Cem 

Y›lmaz 

Kanat 

ATKAYA 

Tanr› kötü 

aktörleri de korusun 

> Sayfa 6 

AROG’dan kazanaca¤›m 

Do¤an 

HIZLAN 

Ne siyaset 

de¤iflir ne de 

siyasetçiler 

> Sayfa 7 

◊ Cem Y›lmaz, ilk dört günde 1 

milyon izleyiciyi geçen son filmi 

AROG’dan umutlu oldu¤unu 

söylüyor. GORA’dan yeterince 

para kazanamad›¤›n› belirten 

Cem Y›lmaz, flöyle diyor: 

◊ “GORA’dan kendi standard›- 

ma göre para kazanmad›m. 

Ha ta kayba bile u¤rad›m 

diyebilirim. Ben bugüne 

kadar en çok paray› Hokkabaz’dan 

kazand›m. Ve 

infla lah AROG’dan da 

kazanaca¤›m.” > 9’da 

Saturday 

supplement 

Price of mm 36 mm 1 mm 1.70 

13 Aral›k 2008 

Saturday supplement: 12 pages ambit, publishing day: Saturday. No surcharges for colour advertisements. 

Young supplement 

Hülya 

Avflar’›n 

‘huzur’ evi 

◊ Hülya Avflar, Sadettin Saran ile ‹stanbul’da 

tafl›nd›¤› yeni evinin kap›lar›n› Hürriyet’e açt›. 

Avflar, evinin mimarisinin ve dekorasyonunun 

kendisine huzur verdi¤ini söylüyor. 

internete güven 

getiren TURK 

Almanya’da yaflayan ‹smail Koyun, 22 y›l önce bafllad›¤› internetteki güvenlik sis- 

1881-10.November 1881-10.November 1938 

Tek kitapl›k yazar 

70. Todestag des Staatsgründers Atatürk: 

DU LEBST IN UNSEREN HERZEN WEITER! 

temleri yaz›l›mlar›yla, dünya devi Microsoft’un patronu Bi l Gates’ten bile övgü ald›. 

Format Width mm High mm Euro 

1/1 page 

250 mm 

350 mm 

2,500.00 

mad›¤›n› sadece fikrini söyledi¤ini belirten 

Hülya Avflar, “Ben sadece neyi nas›l istedi¤imi, 

bizim için önemli olan› söyledim” diyor. > 2’de 

Bu ailede herkes 

golf flampiyonu 

◊ Mide a¤r›s› çeken baba Yusuf Sar›, stresten 

uzak kalmak için golf ö¤retmeni oldu. Anne 

onunla beraber golf oynamaya bafllad›. Çocuklar 

ise parklar yerine golf sahalar›nda 

büyüdü. Vakitlerinin ço¤unu golf sahas›nda 

geçiren Sar› Ailesi, kat›ld›klar› birçok turnuva- 

Almanya’da yaflayan Sar› Ailesi, 

en küçük ferdine kadar golfçü. 

Yasemin 

Sar› 

Trend: 

‹smet Koyun 

araflt›rma-gelifltirmeye 

y›lda 3-4 milyon 

euro ay›r›yor. 

‹smail Koyun, flunlar› söyledi: “Üniversite 

y› lar›nda yazar olmak istiyordum. ‹lk kitab›m› 

basan yay›nevinin sahibi alaca¤›m paray› 

söyleyince yazarl›¤›n kar›n doyurmayaca¤›n› 

anlad›m ve bilgisayar sektörüne girdim.” 

Bi l Gates’ten övgü 

◊ “Almanya’da 40 mark borç 

parayla kurdu¤um Kobil, 

bugün Bi l Gates’in övgüyle 

söz e ti¤i bir flirket konumuna 

geldi. Önemli olan 

bir fleyi üretmek de¤il, 

üre ti¤iniz ürünün devaml›- 

l›¤›n› sa¤lamak. Ar-Ge bir 

Gates 

flirketin her fleyi. Bu yüzden 

ciromuzdan 3-4 milyon euroyu araflt›rma-gelifltirme 

bölümüne ay›r›yoruz.” >> 5. sayfada 

Anadolu’yudansla ö¤retiyor 

hren des Sports klärt uns Uçar auch auf: 

tspieliger und gefährlicher Sport. Man 

n Höhen, in die man steigt, natürlich 

f dem Wasser aufkommen. Mir sind 

melfe l geplatzt, die Bänder geri sen 

ebrochen. Die Ausrüstung ist sehr 

n teures Bre t bricht im Jahr schon 

doch an sich arbeitet und die 

t, hat man auch eine Chance, 

die diese Kosten übernehmen.” 

young 

Emre Ayd›n 

Gewinner des 

MTV-EMA 2008 

Tam sayfa 

BULMACA 

MUSTAFA 

Ein Film von Can Dündar 

10. NOVEMBER 2008 

Nare Yeflilyurt, on 

y›l önce bir doktor 

arkadafl›yla birlikte 

Almanya’n›n baflkenti 

Berlin’de Türk hasta ve 

yafll› bak›m merkezi 

Deta Med’i kurdu. 

Young supplement 

◊ Okumak için geldi¤i Almanya’da kurdu¤u 

◊ Dekorasyon ve peyzaj uygulamalar›na kar›fl- 

flirketle dünya devleri aras›na girmeyi baflaran 

da aile boyu birincilik kazand›lar. > 3. sayfa 

1/2 page 

250 mm 

175 mm 

1,400.00 

Almanya’n›n Köln kentinde 

yaflayan Mesut Gülflen, 

kurdu¤u Dance Academy ile 

Anadolu halk danslar›n› 

Türk çocuklar›na ö¤retiyor. 

Mesut 

Gülflen 

◊ Çocuklar›n, halk oyunlar› sayesinde öz kültürlerini 

de ö¤renme imkan› bulduklar›n› belirten 

Gülflen, flöyle dedi: “Avrupal› gençlerimiz 

Anadolu danslar› sayesinde çok iyi bilmedikleri 

kendi kültürlerini de ö¤reniyor.” 

Der neue Trend: 

Wasserski 

Murathan 

Uçar 

reitet über 

Her fleyimizi 

ilk kufla¤a 

borçluyuz 

◊ Birinci kuflak Türklere hizmet 

amac›yla Deta Med’i kurdu¤unu 

belirten Yeflilyurt, flöyle 

1/4 page 

125 mm 

175 mm 

950.00 

James Bond: 

Ein Quantum Trost 

Bitlis yöresinden bir oyun oynad›¤›m›zda çocuklar 

Türkiye’de öyle bir flehir oldu¤unu bile 

bazen bu sayede duyuyorlar.” > 6-7’te 

dedi: “‹lk kuflak yafll› Türkler 

devletin onlara verdi¤i haklardan 

haberleri yoktu.” 

◊ “Deta Med’i açarak onlar› bilinçlendirdik. 

Çünkü onlar bizim 

insanlar›m›z. Her 

fleyimizi birinci kufla¤a 

borçluyuz. Onlara hizmet 

etmek beni manevi 

olarak her zaman daha 

mutlu etmifltir.” > 4’te 

AMERIKA WÄHLT DEN WANDEL 

◊ “Belki hiç görmedikleri Anadolu flehirleri- 

die Wellen 

len 

ni, o yörenin danslar›yla tan›yorlar. Örne¤in 

Price of mm 36 mm 1 mm 1.70 

Özlem Evans: Journalistin mit Leib und Seele 

Young supplement: 8 pages ambit, publishing day: Thursday. No surcharges for colour advertisements. 

S. 4-5 

Turkish cuisine / Türk Mutfağı 

Turkish cuisine 

Format Width mm High mm 

Type area 

Euro 

Type area cut 

Euro 

1/1 page 

217 mm 

290 mm 

3,600.00 

- 

1/1 page 

190 mm 

275 mm 

- 

3,000.00 

1/2 page (high) 

92 mm 

275 mm 

- 

1,920.00 

1/2 page (across) 190 mm 133 mm - 

1,920.00 

Tukish cuisine: 16 pages ambit, consistently 4 coloured for collecting. Publishing day: Tuesday. No surcharges 

for colour advertisements.

34 General terms and conditions 

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the publication of one or more advertisements of an advertising party or other advertisers in a publication 

for the purpose of advertising. 

2. In the event of doubt, advertisements can be called for within a year of the conclusion of the contract. 

If the client is granted the right to call individual advertisements within the framework of the order, the 

order shall be completed within a year of the appearance of the first advertisement provided the first 

advertisement is called for and published within the period specified in the first sentence. 

3. In the case of contracts and in the agreed upon period or the period specified in paragraph 2, the 

client is entitled to call on further advertisement space in addition to the amount specified in the order. 

4. If an order cannot be fulfilled for reasons beyond the control of the publisher, the client shall, notwithstanding 

any legal obligations which might exist, reimburse to the publisher the difference between 

the discount originally granted and the discount due on the basis of the volume actually taken. This 

refund shall not apply if the nonfulfilment is due vis major within the standard risks of the publishing 

house. 

5. Orders for advertisements which are expressly for publication in specific editions or parts of the publication 

must be sent so well in advance that the publishing house may inform the advertising party of the 

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for advertisements made pursuant to a master contract – where, in view of the circumstances, it deems 

appropriate.This is also valid for orders which are given up by representatives. Addition missions are binding 

for the publishing company only after timely presentation of a pattern of the prospectuses and his 

approval. The additions which wake the impression of a component of the magazine by format or presentation 

with the reader or contain foreign announcements are not accepted. The refusal of a contract 

is immediately informed of the principal. The technical directives are valid for the delivery for supplements 

in newspapers. The additional costs which originate from the processing are charged to the principal. 

8. The client is responsible for punctual delivery of the advertisement text and unobjectionable copy or 

supplement. The publisher guarantees the printing quality which is customary for the publication concerned 

for all advertising orders as allowed by the copy provided. 

9. Proof sheets will only be supplied when expressly requested.The client is responsible for the correctness 

of returned proofs. The publisher shall take account of all corrections of which he is notified within 

the deadline set on dispatch of the proof. 

10. When no special details are provided with regard to size, the amount charged shall be based on the 

actual height of the advertisement which is customary for the type of advertisement concerned. 

11. Interest and collection fees shall be charged for deferment or default of payment. In the event of 

delayed payment, the publisher may postpone further publication of the advertisements covered by the 

current order until payment has been effected, and may demand advance payment for the remaining 

advertisements.With bankruptcy and court light procedure escapes every possible deduction of the realisation. 

In the event of justified doubt concerning the clients ability to pay, the publisher shall be entitled 

– even during the currency of an advertising contract – to make the publication of further advertisements 

dependent on advance payment of the given sum and payment of any outstanding invoices, notwithstanding 

any period originally allowed for payment. 

12. On request, the publisher shall send a voucher copy of the advertisement with the invoice. 

Depending on the type and size of the advertisement, advertisement clippings, full pages, or complete 

issues of the publication shall be supplied. If it is not possible to provide a voucher copy, the publisher 

shall submit a legally binding certificate of publication and dissemination of the advertisement. 

13. In the case of a contract for a number of advertisements, a drop in circulation can form the basis to 

an entitlement of a price reduction if, on average for the whole of the advertising year beginning with 

the first advertisement, the average circulation stated in the rate card or elsewhere is not achieved, or – 

if no circulation figures are stated – if the previous calendar years average is fallen short of 25%. 

Furthermore, claims to a reduction in price shall be excluded if the publishers notify the client of the drop 

in circulation in such a way that the latter has time to withdraw from the contract before the advertisement 

appears. 

14. Copies will only be returned to the client on special request. The publisher shall only be obliged to 

retain the copy for three months following expiry of the order. 

15. The place of jurisdiction for legal proceedings shall be the registered offices of the publisher. Also in 

amount of controversy about 1,500 € the place of jurisdiction shall be the registered offices of the publisher, 

as well in case of default action. If the client’s place of residence or habitual abode is unknown at the 

time when legal proceedings are instituted, even in the case of non-merchants, or if, after the conclusion 

of the contract, the client has moved his place of residence or habitual abode beyond the jurisdiction of 

the law, it is agreed that the place of jurisdiction shall be the domicile of the publisher. 

16. The cancelation term ends three working days before date of publication. 

17. The publishing company assumes no liability for translations of the announcements.

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