EdINBURgH BUSINESS SCHOOL - Heriot-Watt University

hw.ac.uk

EdINBURgH BUSINESS SCHOOL - Heriot-Watt University

postgraduate prospectus

108 2013

Edinburgh Business School's flexible

approach has made its MBA Programme

the largest in the world

Financial Times, March 2012

Edinburgh

Business school

EDINBURGH BUSINESS SCHOOL OFFERS

WORLD-LEADING POSTGRADUATE

PROGRAMMES WHICH ARE DESIGNED TO

MEET THE NEEDS OF MATURE, PROFESSIONAL

STUDENTS WHO WANT TO CHOOSE HOW,

WHERE AND WHEN THEY STUDY.

Edinburgh Business School (EBS) is the Graduate

School of Business of Heriot-Watt University. Each of

the following programmes, which are also offered

by distance learning, is described in detail in the

appropriate course leaflet.


edinburgh

business school 109

The acquisition of a management qualification from

Edinburgh Business School demands the intellectual

energy and commitment expected of a high quality

postgraduate programme. In return, its holders can

expect to gain a breadth of knowledge and skills

that will equip them to perform effectively in today’s

competitive business environment.

Students choose the relevant combination of courses

required for the qualification of their choice, from

over 40 subject-based courses.

The School’s programmes have been designed to

maximise choice and flexibility for students. They

allow students to choose the pace and study method

which best suits their individual needs.

www.ebsglobal.net

Examples of the flexibility include:

• total flexibility in moving from one method of study

to another

• students may opt to complete part of their degree

by distance learning

• by coming to the University for limited periods,

distance learning self-study students may attend

classes and complete part of their degree along with

full-time and part-time students

• examinations are held in approximately 350 centres

around the world every six months to accommodate

students’ varying needs

• the School offers part-time study at weekends thus

further enhancing the range of options available to

students.

This flexible approach has made the School one

of the largest in the world, with 40% of Fortune

500 companies having employees currently on EBS

programmes.


postgraduate prospectus

110 2013

study routes

ON-CAMPUS PROGRAMMES

Classes and seminars are held at Heriot-Watt’s state-of-theart

campus on the outskirts of Edinburgh. Students therefore

have access to the full range of facilities available within the

University.

Classes maximise the opportunity for student participation and

facilitate the School’s innovative teaching techniques. Particular

emphasis is placed on student-centred activities, case studies

and computer-based learning – most notably, the School’s own

high-quality software and management simulations.

SELF-STUDY PROGRAMMES

Many thousands of busy professionals have found that they

do not have the time to accommodate the schedule of a

standard business school programme. The self-study MBA and

MSc programmes are specifically designed to be intellectually

demanding and rigorous programmes that can be studied at a

time, place and pace of the students choosing.

Each subject-based course within each programme is entirely

self-contained, assumes no prior knowledge and can be

studied independently of the other courses in the MBA or MSc

programmes.

All courses will focus on a specific aspect of business, and

will show how to apply the skills learnt to the student’s own

organisation. Each course uses a combination of applied

content, self assessment with full feedback, fully worked-out

sample examinations, computer profiling and access to Faculty

web-boards to equip the student with the necessary skills and

knowledge to pass the examination and to apply the learning

in the world of work.

Self-study students can elect to attend the four-day teaching

seminars, and two-day revision seminars, that EBS holds

on campus (for an extra fee). In 2010/11 over 180 distance

learning students came to these events in Edinburgh.


edinburgh

business school 111

TAUGHT PROGRAMMES

MASTER OF BUSINESS

ADMINISTRATION

MBA

SPECIALISM IN FINANCE

MBA

SPECIALISM IN HUMAN

RESOURCE MANAGEMENT

MBA

Overview

The Edinburgh Business School MBA

programme is specifically designed to

provide an intellectually demanding

and rigorous programme which enables

professionals to study when they

wish, where they wish and to take

examinations anywhere in the world.

Students must pass seven core courses

and two elective courses from a choice of

some 35 elective subjects.

Core Subject Areas

• Accounting

• Economics

• Finance

• Marketing

• Organisational Behaviour

• Project Management

• Strategic Planning

MBA Enquiries

enquiries@ebs.hw.ac.uk

+44 (0) 131 451 3090

+44 (0) 131 451 3002

www.ebsglobal.net

DOCTORATE OF BUSINESS

ADMINISTRATION

DBA

Overview

The DBA is designed for executives who

want to apply detailed understanding

of business to their organisations. This

DBA will enable students to use research

methods to define, implement and

evaluate the issues and problems facing

their business.

For the research element, students work

with a University appointed supervisor

to conduct an individual programme of

research. Students submit a final thesis of

around 45,000 words for examination.

Overview

The Edinburgh Business School MBA

programme is specifically designed to

provide an intellectually demanding

and rigorous programme that enables

professionals to study when they

wish, where they wish and to take

examinations anywhere in the world.

The MBA Specialisms are the ideal

way to extend the MBA programme

to meet specific career requirements.

The specialisms provide a deeper

understanding of the application of a

specific discipline.

Students must complete all seven core

MBA courses and four elective courses.

Core Subject Areas

• Accounting

• Economics

• Finance

• Marketing

• Organisational Behaviour

• Project Management

• Strategic Planning

Specialist Electives

• Derivatives

• Financial Risk Management

• Mergers and Acquisitions

• Practical History of Financial Markets

• Quantitative Methods

• Corporate Governance

• Credit Risk Management

Overview

The Edinburgh Business School MBA

programme is specifically designed to

provide an intellectually demanding

and rigorous programme that enables

professionals to study when they

wish, where they wish and to take

examinations anywhere in the world.

The MBA Specialisms are the ideal

way to extend the MBA programme

to meet specific career requirements.

The specialisms provide a deeper

understanding of the application of a

specific discipline.

Students must complete all seven core

MBA courses and four elective courses.

Core Subject Areas

• Accounting

• Economics

• Finance

• Marketing

• Organisational Behaviour

• Project Management

• Strategic Planning

Specialist Electives

• Human Resource Management

• Influence

• Negotiation

• Performance Management

• Developing Effective Managers and

Leaders

• Employee Relations

• Employee Resourcing

• Human Resource Development

• Managing People in Changing

Contexts

• Managing People in Global Markets

• Managing Personal Competencies

DBA Enquiries

enquiries@ebs.hw.ac.uk

+44 (0) 131 451 3090

www.ebsglobal.net

www.ebsglobal.net


postgraduate prospectus

112 2013

SPECIALISM IN STRATEGIC

PLANNING

MBA

Specialism in Marketing

MBA

Human resource

management

MSc

Overview

The Edinburgh Business School MBA

programme is specifically designed to

provide an intellectually demanding

and rigorous programme that enables

professionals to study when they

wish, where they wish and to take

examinations anywhere in the world.

The MBA specialisms are the ideal

way to extend the MBA programme

to meet specific career requirements.

The specialisms provide a deeper

understanding of the application of a

specific discipline.

Students must complete all seven core

MBA courses and four elective courses.

Core Subject Areas

• Accounting

• Economics

• Finance

• Marketing

• Organisational Behaviour

• Project Management

• Strategic Planning

Specialist Electives

• Making Strategies Work

• Mergers and Acquisitions

• Strategic Risk Management

• Alliances and Partnerships

• Leadership

• Corporate Governance

• Strategic Negotiation

• Competitive Strategy

Overview

The Edinburgh Business School MBA

programme is specifically designed to

provide an intellectually demanding

and rigorous programme that enables

professionals to study when they

wish, where they wish and to take

examinations anywhere in the world.

The MBA Specialisms are the ideal

way to extend the MBA programme

to meet specific career requirements.

The specialisms provide a deeper

understanding of the application of a

specific discipline.

Students must complete all seven core

MBA courses and four elective courses.

Core Subject Areas

• Accounting

• Economics

• Finance

• Marketing

• Organisational Behaviour

• Project Management

• Strategic Planning

Specialist Electives

• Consumer Behaviour

• International Marketing

• Marketing Channels

• Marketing Communications

• Marketing Research

• Negotiation

• Quantitative Methods

• Principles of Retailing

• Sales Force Management

• Services Marketing

Overview

The aims of the MSc are to develop

an understanding of the principles

and practice of Human Resource

Management (HRM), to provide the

knowledge, skills and competencies to

practice HRM at the strategic level and

to develop competent professionals who

can contribute effectively in fields such

as employee resourcing, human resource

development and performance and

rewards management.

Students must complete five core courses

and four elective courses.

This course is available by distance

learning only.

Core Subject Areas

• Human Resource Management

• Managing People in Changing

Contexts

• Employee Resourcing

• Human Resource Development

• Performance Management

Specialist Electives

• Developing Effective Managers and

Leaders

• Employee Relations

• Managing People in Global Markets

• Negotiation

• Organisational Behaviour

• Research Methods for Business and

Management

• Influence

• Managing Personal Competencies

Edinburgh Business school

enquiries@ebs.hw.ac.uk

+44 (0) 131 451 3090

www.ebsglobal.net


edinburgh

business school 113

Marketing

MSc

STRATEGIC PLANNING

MSc

FINANCIAL MANAGEMENT

MSc

Overview

The aims of the MSc are to develop an

understanding of the principles and

practice of Marketing, to provide the

knowledge, skills and competencies to

practice marketing at the strategic level

and to develop competent professionals

who can contribute effectively in

marketing disciplines such as marketing

research and marketing communications.

Students must complete five core courses

and four elective courses.

This course is available by distance

learning only.

Core Subject Areas

• Marketing

• Consumer Behaviour

• Marketing Research

• Marketing Communications

• International Marketing

Specialist Electives

• Marketing Channels

• Negotiation

• Principles of Retailing

• Quantitative Methods

• Research Methods for Business and

Management

• Sales Force Management

• Services Marketing

Overview

The Masters in Strategic Planning is

targeted at individuals who either

are, or intend to become, senior

managers holding substantive positions

in organisations. While an MBA

prepares individuals for the wide role

of management, the area of top-level

strategy formulation and execution

requires an additional set of knowledge

and skills.

Students must complete five core courses

and four elective courses.

Core Subject Areas

• Competitive Strategy

• Making Strategies Work

• Project Management

• Strategic Planning

• Strategic Risk Management

Specialist Electives

• Alliances and Partnerships

• Corporate Governance

• Leadership

• Mergers and Acquisitions

• Research Methods for Business and

Management

• Strategic Negotiation

Overview

The aims are to develop an understanding

of the principles and practice of

financial management. The course also

provides the knowledge, skills, tools

and competencies to practice financial

management at the strategic level and to

develop competent professionals who can

contribute effective disciplines such as

financial risk management, mergers and

acquisitions and portfolio management.

Students must pass five core courses and

four elective courses.

This course is available by distance

learning only.

Core Subject Areas

• Finance

• Accounting

• Credit Risk Management

• Financial Risk Management

• Derivatives

Specialist Electives

• Corporate Governance

• Mergers and Acquisitions

• Practical History of Financial Markets

• Quantitative Methods

• Research Methods for Business and

Management

• Strategic Planning

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