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Theme Park Industry Food Trends 2009 - IAAPA

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EXECUTIVE SUMMARY<br />

• It is a Customers World…..<br />

• Gone are the days of automatic price<br />

increases. Climate is still one of<br />

conservative spending. Savvy customers<br />

are increasingly well informed and actively<br />

using all available resources to seek<br />

discounts and offers. Intense promotional<br />

offers from the fast and fast casual dining<br />

segments outside the theme park industry is<br />

feeding this frenzy.

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