Uncapping dairy competitiveness.pdf - Food and Drink Industry Ireland
Uncapping dairy competitiveness.pdf - Food and Drink Industry Ireland
Uncapping dairy competitiveness.pdf - Food and Drink Industry Ireland
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Un-CAP-ing <strong>dairy</strong> <strong>competitiveness</strong><br />
Optimism returns to the <strong>dairy</strong> industry<br />
1. The current quota year has been one of strong <strong>dairy</strong> markets, product scarcity <strong>and</strong><br />
increasing farm gate prices. Reductions in global supply due to drought, reduction of<br />
global stocks <strong>and</strong> redirected investment to the development of a bio-fuel sector has<br />
culminated with an inability to meet the growing global dem<strong>and</strong> for <strong>dairy</strong> products.<br />
The slow lead-time necessary for the <strong>dairy</strong> industry to react to markets through<br />
increased herd size is leading many to believe that the current market strength will<br />
not be a short-term factor.<br />
2. The EU’s stated policy not to renew the milk quota regime after 2015 has created an<br />
opportunity for Europe’s young farmers to enter <strong>dairy</strong> farming without the cost of<br />
purchasing milk quotas. For the first time since the introduction of milk quotas in<br />
1984, consideration is being given to green field development of <strong>dairy</strong> farming.<br />
3. Irish <strong>dairy</strong> exports continue to grow in value with sales for 2006 exceeding €2 bn.<br />
Given that milk output is limited by milk quota, the higher value exports reflect a<br />
switch to higher value added <strong>dairy</strong> products <strong>and</strong> strengthening world prices. The<br />
established linkages with secondary processors such as the Infant Nutrition sector has<br />
assisted Irel<strong>and</strong>’s entry to new markets <strong>and</strong> its association with the manufacture of<br />
high quality <strong>dairy</strong> ingredients.<br />
4. Irel<strong>and</strong>’s <strong>dairy</strong> processors are currently investing in excess of €300 m in a state<br />
assisted investment programme in new processing technologies. This initiative is<br />
aimed at enabling companies switch from traditional CAP assisted product mixes<br />
towards higher value more complex <strong>dairy</strong> products.<br />
Reforming the CAP<br />
5. The CAP reforms of 2003 were initiated with a view to making European agriculture<br />
more market orientated <strong>and</strong> less influenced by support mechanisms. The reforms<br />
were also aimed at the achievement of a WTO trade deal that would primarily assist<br />
developing <strong>and</strong> less developed countries. The main change for Europe’s producers is a<br />
switch to decoupled farm payments (single farm payment), which issues payments<br />
based on historic production levels <strong>and</strong> enables producers to switch to the production<br />
of products dem<strong>and</strong>ed by the markets.<br />
6. The single farm payment received strong support from farming lobbies as it presented<br />
a “freedom to farm”. In theory it enables producers to switch to more profitable or<br />
suitable agricultural enterprises without compromising the level of subsidy payments<br />
from Europe. However the contribution of this payment to farm income is not<br />
recognised when evaluating market returns for farm output <strong>and</strong> is leading to calls for<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.
stronger prices for farm output, irrespective of what the marketplace can deliver. The<br />
current strength of <strong>dairy</strong> markets has meant that this debate remains largely within<br />
the beef <strong>and</strong> lamb sectors to date. The annual reduction of this payment through<br />
modulation <strong>and</strong> its lack of indexation will reduce the value of this payment in time.<br />
7. The EU offer to phase out export refunds by 2013 was a monumental step in a<br />
process towards freer international trade <strong>and</strong> a clear signal that the EU is prepared to<br />
do its part in supporting the developmental aspect of the current WTO trade<br />
negotiations. But irrespective of the WTO process, it has become increasingly difficult<br />
for Europe to justify continued subsidisation of exports as consumer food prices<br />
increased <strong>and</strong> reform of the refund system was always on the cards. However the<br />
EU’s WTO offer has not been matched by others <strong>and</strong> while a deal has not been<br />
achieved, Europe continues to work towards the complete abolition of export refunds<br />
by 2013. Future exports will therefore be possible only when the internal price is<br />
equal to the world price less tariffs.<br />
8. The intervention system has been a strong component of market management by<br />
Europe for the past number of years. Irel<strong>and</strong> used this system heavily to partially<br />
offset the costs of its seasonal milk production <strong>and</strong> it has served the market in<br />
absorbing excess production <strong>and</strong> easing supply shortages. But this mechanism is<br />
being removed as part of the CAP reforms <strong>and</strong> market forces will now be felt at<br />
producer level as little remains to cushion market fluctuation. The loss of intervention<br />
will introduce a seasonality cost to Irish production systems <strong>and</strong> lead to increased<br />
price volatility requiring a review of working capital required at farm level.<br />
9. The most significant reform of the CAP for the <strong>dairy</strong> industry is the decision by the<br />
Commission to phase out milk quotas by 2015. The lifting of production restrictions<br />
has received a broad welcome as it will remove quota rental <strong>and</strong> purchasing costs <strong>and</strong><br />
potentially enhances Europe’s relative global <strong>competitiveness</strong>. However with increases<br />
in European production come the concerns of oversupply leading to weakened<br />
commodity prices. This concern is not unjustified given the removing of market<br />
management measures to insulate against market depressions. The cyclical nature of<br />
international <strong>dairy</strong> markets will mean times of weakened prices <strong>and</strong> without subsidies<br />
<strong>and</strong> market intervention, many producers will not have adequate financing to weather<br />
prolonged periods of market weakness. The management of quota abolition is<br />
therefore crucial for the evolution of Europe’s <strong>dairy</strong> farmers to an unmanaged<br />
marketplace.<br />
CAP reform amidst WTO negotiations<br />
10. For Irel<strong>and</strong>’s export oriented <strong>dairy</strong> industry, a successful WTO deal is important to<br />
develop international trade. Tariff levels act to prevent profitable access to many<br />
international markets <strong>and</strong> create an additional administrative burden on exporters.<br />
Irel<strong>and</strong> has many offensive interests <strong>and</strong> could benefit from a reduction in global<br />
trade tariffs which could act to offset the effect of the removal of export refunds.<br />
11. Non-tariff barriers act in a similar manner, with countries having differing<br />
interpretations of international sanitary <strong>and</strong> phytosanitary (SPS) requirements. SPS<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.
considerations also reflect domestically emotive policies such as hormone usage <strong>and</strong><br />
genetically modified foodstuffs. A properly constructed international trade deal can<br />
act to work around such issues <strong>and</strong> enable a freer movement of goods. Irel<strong>and</strong>’s <strong>dairy</strong><br />
industry would be a key beneficiary of such a deal.<br />
12. The WTO Draft Modalities Paper, issued by Crawford Falconer, Chairman of the<br />
Committee on Agriculture in July 2007, does not however propose a structure that<br />
would facilitate this balance. The proposed tariff cuts will imbalance world markets by<br />
trying to achieve too much too soon. A longer lead in time is required to achieve tariff<br />
reductions of this magnitude without risk of destabilising <strong>dairy</strong> farmers around the<br />
globe. This extension in timelines is entirely justified as the main <strong>dairy</strong>ing areas of the<br />
EU <strong>and</strong> the US will need to implement internal reforms to enable their industry to<br />
operate to a new era of reduced tariffs <strong>and</strong> increased trade flows.<br />
13. The WTO process offers some mechanisms designed to assist product groups that<br />
could be severely undermined by an unbalanced trade deal. The sensitive products<br />
mechanism was designed to reduce the tariff reductions for such products at the cost<br />
of allowing a predetermined quantity of imports at a reduced tariff rate (Applying a<br />
tariff rate quota (TRQ)). However the TRQ methodology as currently proposed<br />
renders this tool redundant as the proposed TRQ for seeking sensitive product status<br />
is excessive. For potential sensitive <strong>dairy</strong> products such as butter <strong>and</strong> cheese,<br />
increased market access TRQ’s of 100% <strong>and</strong> 400% respectively are offered. This<br />
degree of market access will destabilise the internal market to such a degree that<br />
Europe cannot consider sensitive product status for <strong>dairy</strong> products.<br />
14. The special safeguard mechanism can be used to insulate exposed products for a<br />
limited period of time. This system merits evaluation but must be implemented in a<br />
manner that ensures coverage for the duration of a market slump. This requires a<br />
balanced approach in nominating a product as “special” but even still it could be a<br />
contentious issue for many. This therefore may not be a sustainable position <strong>and</strong><br />
product groups may lose in the long term.<br />
15. Given that there are effectively no stabilising measures that can act to assist the<br />
market if required, the current tariff reductions are excessive <strong>and</strong> if left unchanged<br />
will act to destabilise global <strong>dairy</strong> markets. The WTO process must review its<br />
timelines to reflect the dynamics of the <strong>dairy</strong> sector to ensure that the overall goal of<br />
trade liberalisation is not lost.<br />
Quota policy in the CAP Health Check<br />
16. The CAP Health Check will serve as the mechanism by which the EU Commission will<br />
assess the efficacy of the CAP reforms to date. It will also set out how the<br />
Commission proposes to abolish milk quotas. IDIA has made the case for policy<br />
certainty in its publication “Business Perspectives on Future Dairy Policy” 1 . The<br />
principle of stating in the Health Check the mechanism of quota reform was welcomed<br />
by industry <strong>and</strong> the Commission has since adopted this principle.<br />
1<br />
Business Perspectives on Future Dairy Policy was published in January 2007<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.
17. The IDIA strategy for seeking an annual increase in milk quotas as the mechanism to<br />
phase out milk quotas is in line with the Commission’s viewpoint. An annual increase<br />
of 2% in milk quotas until the quota year 2014 is widely seen as being the<br />
appropriate figure, however with the increasing influence of external factors on global<br />
<strong>dairy</strong> prices; this may mean that a predetermined additional quota increase may not<br />
always be the appropriate allocation.<br />
18. Some advocate a flexible approach in allocating additional quota, proposing that the<br />
allocation amount could be decided in the preceding autumn based on market<br />
strength. It is unclear if this proposal would result in a more accurate allocation of<br />
additional milk quota but it would mean that quota management would become a tool<br />
in attaining market stability. However using quota allocation in market management<br />
would make it more difficult to remove the quota system in 2015 <strong>and</strong> introduce an<br />
additional degree of uncertainty <strong>and</strong> speculation into the marketplace.<br />
19. A decision to increase milk quotas as a means to quota abolition is acceptable in the<br />
current strong market environment <strong>and</strong> it is forecasted that available quotas will be<br />
reached at current prices. Therefore, while the market remains strong, European<br />
production should be expected to increase to new quota levels resulting in a potential<br />
increase in European <strong>dairy</strong> output by 2% per annum. However this production<br />
increase could be exceeded where production costs are such that profitable<br />
production is possible even with the application of a super-levy fine.<br />
20. An increase in European milk production reflecting strong <strong>dairy</strong> returns is likely to be<br />
matched by increases in other producing countries where environmental limitations<br />
do not exist. Production increases are predicted in USA, India, Russia, Brazil <strong>and</strong> New<br />
Zeal<strong>and</strong>. Therefore, it is unlikely that the current supply shortages will be long lived<br />
<strong>and</strong> expectations are that equilibrium will return to the marketplace , but with a<br />
greater degree of price volatility given the lack of market mechanisms.<br />
Making <strong>competitiveness</strong> the primary objective<br />
21. The relative <strong>competitiveness</strong> of Irel<strong>and</strong>’s <strong>dairy</strong> industry will determine its ability to<br />
compete in international markets in the absence of CAP market management<br />
mechanisms. Price volatility will present the greatest challenge to the <strong>dairy</strong> sector<br />
where government intervention in markets is prevented due to WTO commitments.<br />
22. The key questions for consideration are the suitability of food production to<br />
unmanaged market liberalisation. How can Europe continue to deliver its objective of<br />
securing supplies of high quality affordable food for its citizens without some<br />
intervention in the marketplace? Is there a policy conflict in seeking cheap food, for<br />
twelve months of the year, with open access to European markets for all, while<br />
retaining rural sustainability?<br />
23. Irel<strong>and</strong>’s low cost production system has presented a relative competitive advantage<br />
within the CAP managed agricultural environment. However, the relative<br />
<strong>competitiveness</strong> of this system must now be re-evaluated within the context of an<br />
open, unassisted marketplace.<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.
24. Irel<strong>and</strong> has traditionally put forward its grass based, low cost production system as<br />
its relative advantage. However, as Irel<strong>and</strong>s product mix evolves to the production of<br />
more complex <strong>dairy</strong> consumer foods <strong>and</strong> ingredients, the relative <strong>competitiveness</strong> of<br />
seasonal production diminishes. The seasonal production of basic commodities<br />
benefited from CAP assisted storage schemes; these costs will now have to be carried<br />
by the Irish industry. The production of more complex <strong>dairy</strong> consumer foods requires<br />
year round supply guarantees, which present a policy conflict with the promotion of<br />
low cost seasonal production systems.<br />
25. Production increases arising from quota abolition will require a re-evaluation of<br />
current processing capacity. Irel<strong>and</strong>’s seasonal <strong>dairy</strong> production means that<br />
significant unused processing capacity exists in Irel<strong>and</strong> for ten months of the year.<br />
This represents a processing inefficiency when compared to <strong>dairy</strong> industries<br />
processing for 12 months of the year. Seasonal production represents lower asset<br />
utilisation <strong>and</strong> higher running <strong>and</strong> regulatory costs, all of which relate to the<br />
maximum throughput of plants; for Irel<strong>and</strong> all such costs are based on a six-week<br />
production peak that falls dramatically for the remainder of the processing year.<br />
26. There is need for financial evaluation of the most sustainable competitive means to<br />
increase Irish <strong>dairy</strong> output. Increased asset utilisation will mean higher production<br />
costs <strong>and</strong> a move away from our perceived low cost production system. Investment in<br />
additional processing capacity to h<strong>and</strong>le peak production will result in additional<br />
capital, operating <strong>and</strong> regulatory costs which will reduce relative processing<br />
<strong>competitiveness</strong>.<br />
Conclusion<br />
A. Future <strong>dairy</strong> policy is being discussed while markets are at their most optimistic stage<br />
B. The Commissions intention to abolish milk quotas by 2015 represents an opportunity<br />
for development of Irel<strong>and</strong>s <strong>dairy</strong> industry<br />
C. EU policy is to remove all market intervention irrespective of a WTO outcome<br />
D. Dairy prices will be volatile in the absence of any mechanism to absorb troughs or<br />
ease peaks<br />
E. Price volatility will require revised financing structures throughout the industry<br />
F. As an exporting industry, a balanced WTO deal would favour the <strong>dairy</strong> sector<br />
G. However WTO negotiators will destabilise markets by attempting too much too soon<br />
without retaining any real mechanisms for exposed product groups<br />
H. EU cannot agree to the current proposals in the proposed timetable<br />
I. The CAP Health Check must deliver policy certainty through a detailed roadmap for<br />
quota reform<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.
J. An annual increase in national milk quota must be set out in the Health Check<br />
K. Irel<strong>and</strong> will not export unless it retains relative <strong>competitiveness</strong><br />
L. Our low cost production system must be re-evaluated in the absence of CAP funding<br />
<strong>and</strong> increased production of high value consumer foods <strong>and</strong> ingredients<br />
M. Does relative <strong>competitiveness</strong> exist through increased utilisation of existing assets or<br />
through development of new capacity with low annual throughput?<br />
N. Quota abolition can be positive for Irish <strong>dairy</strong>ing where policy certainty exists <strong>and</strong><br />
relative <strong>competitiveness</strong> of the entire <strong>dairy</strong> industry becomes its single focus<br />
Confederation House<br />
84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.