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Uncapping dairy competitiveness.pdf - Food and Drink Industry Ireland

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Un-CAP-ing <strong>dairy</strong> <strong>competitiveness</strong><br />

Optimism returns to the <strong>dairy</strong> industry<br />

1. The current quota year has been one of strong <strong>dairy</strong> markets, product scarcity <strong>and</strong><br />

increasing farm gate prices. Reductions in global supply due to drought, reduction of<br />

global stocks <strong>and</strong> redirected investment to the development of a bio-fuel sector has<br />

culminated with an inability to meet the growing global dem<strong>and</strong> for <strong>dairy</strong> products.<br />

The slow lead-time necessary for the <strong>dairy</strong> industry to react to markets through<br />

increased herd size is leading many to believe that the current market strength will<br />

not be a short-term factor.<br />

2. The EU’s stated policy not to renew the milk quota regime after 2015 has created an<br />

opportunity for Europe’s young farmers to enter <strong>dairy</strong> farming without the cost of<br />

purchasing milk quotas. For the first time since the introduction of milk quotas in<br />

1984, consideration is being given to green field development of <strong>dairy</strong> farming.<br />

3. Irish <strong>dairy</strong> exports continue to grow in value with sales for 2006 exceeding €2 bn.<br />

Given that milk output is limited by milk quota, the higher value exports reflect a<br />

switch to higher value added <strong>dairy</strong> products <strong>and</strong> strengthening world prices. The<br />

established linkages with secondary processors such as the Infant Nutrition sector has<br />

assisted Irel<strong>and</strong>’s entry to new markets <strong>and</strong> its association with the manufacture of<br />

high quality <strong>dairy</strong> ingredients.<br />

4. Irel<strong>and</strong>’s <strong>dairy</strong> processors are currently investing in excess of €300 m in a state<br />

assisted investment programme in new processing technologies. This initiative is<br />

aimed at enabling companies switch from traditional CAP assisted product mixes<br />

towards higher value more complex <strong>dairy</strong> products.<br />

Reforming the CAP<br />

5. The CAP reforms of 2003 were initiated with a view to making European agriculture<br />

more market orientated <strong>and</strong> less influenced by support mechanisms. The reforms<br />

were also aimed at the achievement of a WTO trade deal that would primarily assist<br />

developing <strong>and</strong> less developed countries. The main change for Europe’s producers is a<br />

switch to decoupled farm payments (single farm payment), which issues payments<br />

based on historic production levels <strong>and</strong> enables producers to switch to the production<br />

of products dem<strong>and</strong>ed by the markets.<br />

6. The single farm payment received strong support from farming lobbies as it presented<br />

a “freedom to farm”. In theory it enables producers to switch to more profitable or<br />

suitable agricultural enterprises without compromising the level of subsidy payments<br />

from Europe. However the contribution of this payment to farm income is not<br />

recognised when evaluating market returns for farm output <strong>and</strong> is leading to calls for<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.


stronger prices for farm output, irrespective of what the marketplace can deliver. The<br />

current strength of <strong>dairy</strong> markets has meant that this debate remains largely within<br />

the beef <strong>and</strong> lamb sectors to date. The annual reduction of this payment through<br />

modulation <strong>and</strong> its lack of indexation will reduce the value of this payment in time.<br />

7. The EU offer to phase out export refunds by 2013 was a monumental step in a<br />

process towards freer international trade <strong>and</strong> a clear signal that the EU is prepared to<br />

do its part in supporting the developmental aspect of the current WTO trade<br />

negotiations. But irrespective of the WTO process, it has become increasingly difficult<br />

for Europe to justify continued subsidisation of exports as consumer food prices<br />

increased <strong>and</strong> reform of the refund system was always on the cards. However the<br />

EU’s WTO offer has not been matched by others <strong>and</strong> while a deal has not been<br />

achieved, Europe continues to work towards the complete abolition of export refunds<br />

by 2013. Future exports will therefore be possible only when the internal price is<br />

equal to the world price less tariffs.<br />

8. The intervention system has been a strong component of market management by<br />

Europe for the past number of years. Irel<strong>and</strong> used this system heavily to partially<br />

offset the costs of its seasonal milk production <strong>and</strong> it has served the market in<br />

absorbing excess production <strong>and</strong> easing supply shortages. But this mechanism is<br />

being removed as part of the CAP reforms <strong>and</strong> market forces will now be felt at<br />

producer level as little remains to cushion market fluctuation. The loss of intervention<br />

will introduce a seasonality cost to Irish production systems <strong>and</strong> lead to increased<br />

price volatility requiring a review of working capital required at farm level.<br />

9. The most significant reform of the CAP for the <strong>dairy</strong> industry is the decision by the<br />

Commission to phase out milk quotas by 2015. The lifting of production restrictions<br />

has received a broad welcome as it will remove quota rental <strong>and</strong> purchasing costs <strong>and</strong><br />

potentially enhances Europe’s relative global <strong>competitiveness</strong>. However with increases<br />

in European production come the concerns of oversupply leading to weakened<br />

commodity prices. This concern is not unjustified given the removing of market<br />

management measures to insulate against market depressions. The cyclical nature of<br />

international <strong>dairy</strong> markets will mean times of weakened prices <strong>and</strong> without subsidies<br />

<strong>and</strong> market intervention, many producers will not have adequate financing to weather<br />

prolonged periods of market weakness. The management of quota abolition is<br />

therefore crucial for the evolution of Europe’s <strong>dairy</strong> farmers to an unmanaged<br />

marketplace.<br />

CAP reform amidst WTO negotiations<br />

10. For Irel<strong>and</strong>’s export oriented <strong>dairy</strong> industry, a successful WTO deal is important to<br />

develop international trade. Tariff levels act to prevent profitable access to many<br />

international markets <strong>and</strong> create an additional administrative burden on exporters.<br />

Irel<strong>and</strong> has many offensive interests <strong>and</strong> could benefit from a reduction in global<br />

trade tariffs which could act to offset the effect of the removal of export refunds.<br />

11. Non-tariff barriers act in a similar manner, with countries having differing<br />

interpretations of international sanitary <strong>and</strong> phytosanitary (SPS) requirements. SPS<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.


considerations also reflect domestically emotive policies such as hormone usage <strong>and</strong><br />

genetically modified foodstuffs. A properly constructed international trade deal can<br />

act to work around such issues <strong>and</strong> enable a freer movement of goods. Irel<strong>and</strong>’s <strong>dairy</strong><br />

industry would be a key beneficiary of such a deal.<br />

12. The WTO Draft Modalities Paper, issued by Crawford Falconer, Chairman of the<br />

Committee on Agriculture in July 2007, does not however propose a structure that<br />

would facilitate this balance. The proposed tariff cuts will imbalance world markets by<br />

trying to achieve too much too soon. A longer lead in time is required to achieve tariff<br />

reductions of this magnitude without risk of destabilising <strong>dairy</strong> farmers around the<br />

globe. This extension in timelines is entirely justified as the main <strong>dairy</strong>ing areas of the<br />

EU <strong>and</strong> the US will need to implement internal reforms to enable their industry to<br />

operate to a new era of reduced tariffs <strong>and</strong> increased trade flows.<br />

13. The WTO process offers some mechanisms designed to assist product groups that<br />

could be severely undermined by an unbalanced trade deal. The sensitive products<br />

mechanism was designed to reduce the tariff reductions for such products at the cost<br />

of allowing a predetermined quantity of imports at a reduced tariff rate (Applying a<br />

tariff rate quota (TRQ)). However the TRQ methodology as currently proposed<br />

renders this tool redundant as the proposed TRQ for seeking sensitive product status<br />

is excessive. For potential sensitive <strong>dairy</strong> products such as butter <strong>and</strong> cheese,<br />

increased market access TRQ’s of 100% <strong>and</strong> 400% respectively are offered. This<br />

degree of market access will destabilise the internal market to such a degree that<br />

Europe cannot consider sensitive product status for <strong>dairy</strong> products.<br />

14. The special safeguard mechanism can be used to insulate exposed products for a<br />

limited period of time. This system merits evaluation but must be implemented in a<br />

manner that ensures coverage for the duration of a market slump. This requires a<br />

balanced approach in nominating a product as “special” but even still it could be a<br />

contentious issue for many. This therefore may not be a sustainable position <strong>and</strong><br />

product groups may lose in the long term.<br />

15. Given that there are effectively no stabilising measures that can act to assist the<br />

market if required, the current tariff reductions are excessive <strong>and</strong> if left unchanged<br />

will act to destabilise global <strong>dairy</strong> markets. The WTO process must review its<br />

timelines to reflect the dynamics of the <strong>dairy</strong> sector to ensure that the overall goal of<br />

trade liberalisation is not lost.<br />

Quota policy in the CAP Health Check<br />

16. The CAP Health Check will serve as the mechanism by which the EU Commission will<br />

assess the efficacy of the CAP reforms to date. It will also set out how the<br />

Commission proposes to abolish milk quotas. IDIA has made the case for policy<br />

certainty in its publication “Business Perspectives on Future Dairy Policy” 1 . The<br />

principle of stating in the Health Check the mechanism of quota reform was welcomed<br />

by industry <strong>and</strong> the Commission has since adopted this principle.<br />

1<br />

Business Perspectives on Future Dairy Policy was published in January 2007<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.


17. The IDIA strategy for seeking an annual increase in milk quotas as the mechanism to<br />

phase out milk quotas is in line with the Commission’s viewpoint. An annual increase<br />

of 2% in milk quotas until the quota year 2014 is widely seen as being the<br />

appropriate figure, however with the increasing influence of external factors on global<br />

<strong>dairy</strong> prices; this may mean that a predetermined additional quota increase may not<br />

always be the appropriate allocation.<br />

18. Some advocate a flexible approach in allocating additional quota, proposing that the<br />

allocation amount could be decided in the preceding autumn based on market<br />

strength. It is unclear if this proposal would result in a more accurate allocation of<br />

additional milk quota but it would mean that quota management would become a tool<br />

in attaining market stability. However using quota allocation in market management<br />

would make it more difficult to remove the quota system in 2015 <strong>and</strong> introduce an<br />

additional degree of uncertainty <strong>and</strong> speculation into the marketplace.<br />

19. A decision to increase milk quotas as a means to quota abolition is acceptable in the<br />

current strong market environment <strong>and</strong> it is forecasted that available quotas will be<br />

reached at current prices. Therefore, while the market remains strong, European<br />

production should be expected to increase to new quota levels resulting in a potential<br />

increase in European <strong>dairy</strong> output by 2% per annum. However this production<br />

increase could be exceeded where production costs are such that profitable<br />

production is possible even with the application of a super-levy fine.<br />

20. An increase in European milk production reflecting strong <strong>dairy</strong> returns is likely to be<br />

matched by increases in other producing countries where environmental limitations<br />

do not exist. Production increases are predicted in USA, India, Russia, Brazil <strong>and</strong> New<br />

Zeal<strong>and</strong>. Therefore, it is unlikely that the current supply shortages will be long lived<br />

<strong>and</strong> expectations are that equilibrium will return to the marketplace , but with a<br />

greater degree of price volatility given the lack of market mechanisms.<br />

Making <strong>competitiveness</strong> the primary objective<br />

21. The relative <strong>competitiveness</strong> of Irel<strong>and</strong>’s <strong>dairy</strong> industry will determine its ability to<br />

compete in international markets in the absence of CAP market management<br />

mechanisms. Price volatility will present the greatest challenge to the <strong>dairy</strong> sector<br />

where government intervention in markets is prevented due to WTO commitments.<br />

22. The key questions for consideration are the suitability of food production to<br />

unmanaged market liberalisation. How can Europe continue to deliver its objective of<br />

securing supplies of high quality affordable food for its citizens without some<br />

intervention in the marketplace? Is there a policy conflict in seeking cheap food, for<br />

twelve months of the year, with open access to European markets for all, while<br />

retaining rural sustainability?<br />

23. Irel<strong>and</strong>’s low cost production system has presented a relative competitive advantage<br />

within the CAP managed agricultural environment. However, the relative<br />

<strong>competitiveness</strong> of this system must now be re-evaluated within the context of an<br />

open, unassisted marketplace.<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.


24. Irel<strong>and</strong> has traditionally put forward its grass based, low cost production system as<br />

its relative advantage. However, as Irel<strong>and</strong>s product mix evolves to the production of<br />

more complex <strong>dairy</strong> consumer foods <strong>and</strong> ingredients, the relative <strong>competitiveness</strong> of<br />

seasonal production diminishes. The seasonal production of basic commodities<br />

benefited from CAP assisted storage schemes; these costs will now have to be carried<br />

by the Irish industry. The production of more complex <strong>dairy</strong> consumer foods requires<br />

year round supply guarantees, which present a policy conflict with the promotion of<br />

low cost seasonal production systems.<br />

25. Production increases arising from quota abolition will require a re-evaluation of<br />

current processing capacity. Irel<strong>and</strong>’s seasonal <strong>dairy</strong> production means that<br />

significant unused processing capacity exists in Irel<strong>and</strong> for ten months of the year.<br />

This represents a processing inefficiency when compared to <strong>dairy</strong> industries<br />

processing for 12 months of the year. Seasonal production represents lower asset<br />

utilisation <strong>and</strong> higher running <strong>and</strong> regulatory costs, all of which relate to the<br />

maximum throughput of plants; for Irel<strong>and</strong> all such costs are based on a six-week<br />

production peak that falls dramatically for the remainder of the processing year.<br />

26. There is need for financial evaluation of the most sustainable competitive means to<br />

increase Irish <strong>dairy</strong> output. Increased asset utilisation will mean higher production<br />

costs <strong>and</strong> a move away from our perceived low cost production system. Investment in<br />

additional processing capacity to h<strong>and</strong>le peak production will result in additional<br />

capital, operating <strong>and</strong> regulatory costs which will reduce relative processing<br />

<strong>competitiveness</strong>.<br />

Conclusion<br />

A. Future <strong>dairy</strong> policy is being discussed while markets are at their most optimistic stage<br />

B. The Commissions intention to abolish milk quotas by 2015 represents an opportunity<br />

for development of Irel<strong>and</strong>s <strong>dairy</strong> industry<br />

C. EU policy is to remove all market intervention irrespective of a WTO outcome<br />

D. Dairy prices will be volatile in the absence of any mechanism to absorb troughs or<br />

ease peaks<br />

E. Price volatility will require revised financing structures throughout the industry<br />

F. As an exporting industry, a balanced WTO deal would favour the <strong>dairy</strong> sector<br />

G. However WTO negotiators will destabilise markets by attempting too much too soon<br />

without retaining any real mechanisms for exposed product groups<br />

H. EU cannot agree to the current proposals in the proposed timetable<br />

I. The CAP Health Check must deliver policy certainty through a detailed roadmap for<br />

quota reform<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.


J. An annual increase in national milk quota must be set out in the Health Check<br />

K. Irel<strong>and</strong> will not export unless it retains relative <strong>competitiveness</strong><br />

L. Our low cost production system must be re-evaluated in the absence of CAP funding<br />

<strong>and</strong> increased production of high value consumer foods <strong>and</strong> ingredients<br />

M. Does relative <strong>competitiveness</strong> exist through increased utilisation of existing assets or<br />

through development of new capacity with low annual throughput?<br />

N. Quota abolition can be positive for Irish <strong>dairy</strong>ing where policy certainty exists <strong>and</strong><br />

relative <strong>competitiveness</strong> of the entire <strong>dairy</strong> industry becomes its single focus<br />

Confederation House<br />

84/86 Lower Baggot Street, Dublin 2, Telephone: 6601011, Fax: 6612870.

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