D. IFAD on the internet

ifad.org

D. IFAD on the internet

ong>IFADong> on the internet

2 J Using social media

What is social media?

Today the internet and social media have become

preferred communications channels for many

people because they make it so easy. The ‘social’

web has fundamentally changed how people

communicate. It is a two-way street that allows us

to participate in a conversation. Web2.0 and social

networking have encouraged organizations to use

these channels as advocacy tools to inform the

public about their work and to strengthen existing

partnerships and forge others.

At ong>IFADong>, social media and online collaboration

platforms allow us to engage with our current

stakeholders and enlist new ones. Since 2010, we

have used social media tools extensively to:






Advocate for more investment in agriculture.

Share information related to rural development

and agriculture.

Contribute to the broader rural development

discourse.

Report back and inform colleagues about

workshops, learning events and visits to

ong>IFADong>-funded projects.

Engage in a dialogue with our stakeholders,

partners, advocates and friends.

ong>IFADong> encourages staff to use these tools to expand

and strengthen the organization’s advocacy work

and increase our presence in the rural development

arena. Using social media gives us an opportunity

to publicize ong>IFADong>’s mission and activities.

Techniques for using social media

Staff are welcome to use social media tools such as

blip.tv, Facebook, Flickr, Picasa, SlideShare, Twitter,

YouTube, wikis and blogs to conduct business –

while adhering to the guidelines below.

In the social media world, there is no separation

between professional and personal life. Any written

conversation shared on social media networks can

be found in search engines such as Google. This is

why you need to consider personal conversation as

public, not private.

ong>IFADong>’s reputation for

impartiality and objectivity

is paramount. When discussing ong>IFADong> business or

other work-related issues on social media:

––

Identify yourself as part of the ong>IFADong> workforce

––

Be open and transparent

––

Stick to your area of expertise

––

Respect confidentiality

––

Be polite when you disagree with others’ opinions

––

Add value

––

Create excitement and be passionate

––

Do not use the internet to attack or

abuse colleagues

––

Post meaningful and respectful comments

––

Do not spam

––

Do not commit ong>IFADong> to any action

without authorization

––

Do not establish social media channels on

ong>IFADong>’s behalf or use ong>IFADong>’s name and logo

––

If you make a mistake, admit it.

If you wish to set up a

work-related social media

channel, please consult

Embrace social media and

become a social citizen.

Use social media channels

to amplify ong>IFADong>’s messages.

the Communications Division. If you are not sure

about a blog post, or how to comment or respond

to a post, please consult with your supervisor

and/or the Communications Division.

If someone from the media contacts you,

please notify the Media Relations and External

Communications Unit. They will determine how to

handle the inquiry.

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Using social media

D - 5

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