V o ice o v er IP – ein e d isru p tive T e c h n o lo g ie

im.ethz.ch

V o ice o v er IP – ein e d isru p tive T e c h n o lo g ie

Voice over IPeine disruptive Technologie

Erich Gebhardt, CEO media-streams.com, Director Microsoft Industry Engagement

Start Up media-streams.com: Gründung, Aufbau, Finanzierung, Trade Sale


Innovation Start-up

Voice over IP

Eine disruptive Technologie ???

Finanzierung Trade Sale


Business Idee

• E-mail comfort for office telephony

• Accessibility in the entire network

• «One stop shopping»

• Smaller investments and operating costs

• Future proof Voice-over-IP technology

• Unlimited scalability

• WAN architecture (multi site networking)

Conventional working place

PBX / IP-PBX Network

PC/Server

Office software

Four strategic components

Modern working place

PBX Network Network PC/Server PC/Server Office software Office-Software

Microsoft Outlook or

Lotus Notes Client

Convergence at the working place with three strategic components

« »

Integration of IP telephony

into the e-mail platform


2000

Telefonanlage ohne IP-Telefonie

PSTN

CTI

Server

CSTA

UM

Server

PBX / IP-PBX

Internet

LAN / WAN

E-Mail

Server


IP Telefonie Dienst, PC basierend

2000


Gartner Group 1999

VOIP: Reality vs. Hype

Technology Hype Cycle

VOIP

Technology

Trigger

Peak of

Inflated

Expectations

Trough of

Disillusionment

Slope of

Enlightenment

1999 2002

Time

Plateau of

Productivity


market

Potential:

every enterprise office desk with Windows 2000 and

Microsoft Outlook

PBX–market (Mio. SFr. sales per year):

world switzerland germany

25‘000 500 4‘000

street price per user (dig.telephone, PBX, lines):

SFr. 800

IP-PBX market (Gartner Group):

In 2004, every 2nd midsized PBX sold, is an IP-PBX


SWOT

strengths

+e-business ready

+scalability

+distributed architecture

+no licence fees to other suppliers

+large experience in VoIP technology

+large know how in PBX-market

+1st customer site running

opportunities

weaknesses threats

- no name company

- dependency on 3rd party VoIP-gateway

- dependency on USB-handset

+superb contacts to the IT-community

+partnering with Microsoft, Cisco, SUN

...

+e-business and Internet-boom

+1st VoIP-product with fully distributed

architecture

+Windows 2000 and Outlook boom

+patent pending

- slower deployment of VoIP-market

- quality of the customers IP-network

- quality of gateways

- no investment money


Gartner Group 2000: IP-PBX Market Projections

Percentage

100%

75%

IP-PBX for fewer

than 100 desktops

50%

25%

10%

IP-PBX

for more

than 100

desktops

0%

early

adopters

early

adopters

1999 2000 2001 2002 2003 2004 2005 2006


Die wichtigsten Begriffe

Aktionärsbindungs

vertrag ABV

Private Equity

Post Money

Valuation

Seed Money

Venture Capital

Later Stage Money

Kapitalerhöhung Trade Sale


Erfolgreiche Innovation

Produkt statt

Technologie Innovation !

Kleines,

unabhängiges Team !

Frage nie die Kunden,

überzeuge sie !

Informiere Deinen Chef so spät als

möglich!

Mut zur Beta Installation !

Kundenreferenz vor

Venture Capital !

Es dauert mind. 2mal so

lang wie geplant !


4. November 2005


Office Communications Server 2007

Communications Made Easy

Enterprise-grade scalable and secure

Instant Messaging solution

Scheduled and ad-hoc

audio/video/data on-premise

conferencing

People-centric presence-enabled

enabled

telephony and call management

functionality

Presence and Instant Messaging

federation support and MSN, AOL &

Yahoo! connectivity


Unique Unified Experience

Office Communicator 2007 (design example)

Check availability before calling

Manage telephone calls handsfree

Automatically send calls to mobile

devices or other locations with call

forwarding

Pop-up notifications include

directory information

Accept, transfer or divert calls

based on moment-by-moment

priorities

Switch from a group IM

conversation to an audio

conference call without PINs or

pass codes


Unique Unified Experience

USB Handset and Headset (design examples)

Enables a personal and intuitive

unified communications experience

that tightly integrates with Microsoft

Office Communicator

17

17


Unique Unified Experience

UC Desktop Telephone (design example)

The Communicator phone

experience simplifies everyday

calling features such as:

Scrolling through the status of

people on users’ buddy lists

Initiating a call simply by

touching a name

Setting up impromptu

conference calls

Merging two calls into one

Forwarding calls

18


Office Communications Server 2007

Voice Call Management Architecture Overview

Analog, Digital & Mobile Phones

Telephony

UC Desktop

Telephone

Internal Information Workers

Office Communicator

with USB handset Office Communicator

with headset

Telephony

Gateway

Remote Workers

Internet

Federated Companies

Federated

Networks

OCS 2007

Media Relay

SQL

Server

Office

Communications

Server 2007

Servers and Management

Exchange Server

with Unified

Messaging

Management

(MOM, MMC)

External Perimeter Network

(DMZ)

Internal

19


Benefits And Advantages

Unique Unified Communications Experience

Business Decision Makers

Technical Decision Makers

Users

Lower investments

Lower support and

maintenance costs

Future-proof

− Remote workers

− Team virtualization

Unique user experience

High user acceptance

Productivity gain

Integration in LOB

applications

Simplicity in installation,

operation and maintenance

Telephony becomes part of

IT

Use of industry standards

Reduced maintenance

costs

High flexibility for changes,

etc.

Management with standard

tools

Hardware-independent

Flexibility and scalability

Centralized (for cost and

ease) clustered and

distributed architecture (for

security and redundancy)

Simple to operate

− e.g. conference,

answering machine, etc.

Unified communications

experience for all media

− People-centric

− High level of autonomy

− No media discontinuity

Free seating

Fewer errors in operation

No calls are lost or

forgotten

20


1

2

3

Changing the Rules

21


The UC opportunity

500M

400M

The worlds enterprise telephony market values

approx. 20 Billion USD per year.

90% of the Microsoft partners are not making

business in this market today.

Productivity gain and cost reduction for customers.

Growth potential for partners.

300M

200M

Estimated installed base of business TDM & IP

phones

100M

Cisco

7M

NEC

45M

Avaya

55M

Nortel

55M

Alcatel

55M

Siemens

55M

IBM Notes

100M

Approximate WW Installed Base Q305)

Exchange

125M

MS Office

410M

22

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