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STAATSKOERANT, 2 NOVEMBER 2004 No. 26928 505 1. TITLE: Manage a communications project 2. 3. 4. 5. 6. 7. 8. UNIT STANDARD NUMBER: LEVEL ON THE NQF: 6 CREDITS: 10 FIELD: Business, Commerce and Management Studies Sub Field: Marketing ISSUE DATE: REVIEW DATE PURPOSE: Learners credited with this unit standard will be able to identify and select the best communication method and format for a communications project. Learners will be able to implement and management the communications project and identify areas that need improvement and take the necessary action towards meeting the project objectives The qualing learners are capable of: 0 Identifying, evaluating and selecting the communications methods and format 0 Implementing the communications project 0 Managing the communications project 0 Reviewing the communications project effectiveness 9. LEARNING ASSUMED TO BE IN PLACE: Learners accessing this qualification will have demonstrated competence against the standards in the qualification, National Certificate in Copywriting at NQF Level 5 or equivalent 10. SPECIFIC OUTCOMES AND ASSESSMENT CRITERIA: Specific Outcome 1 : Identify, evaluate and select the communications methods and format Assessment Criteria 1.1 Objectives are defined in relation to the communication purpose and level and communications situation. 1.2 The target audience is identified and communication methods are evaluated and selected for their suitability for the communication situation, 1.3 The format for the specific communication is analysed and approved to meet the intended communications objectives.
506 NO. 26928 GOVERNMENT GAZETTE, 2 NOVEMBER 2004 Specific Outcome 2 Implement the communications project Assessment Criteria 2.1 Communication projects are implemented on time, within budget, work and resource allocation and to the required quality and satisfaction of the customer and the organisation Specific Outcome 3: Manage the communications project Assessment Criteria 3.1 3.2 3.3 3.4 3.5 Communication projects are completed on time, within budget, work and resource allocation and to the required quality and satisfaction of the customer and the organisation Communications project is reviewed at determined intervals against plan, and contingency actions are implemented to realign plan when current project status differs from project plan The status of. the communications project is current, with parties affected by the implementation or outcomes of the project being kept informed of progress at appropriate intervals Communications project team members are authorised, and have required resources to complete project plan Documentation relating to directing the communications project is complete, concise, and in the required format and location Specific Outcome 4: Assessment Criteria Review the communications project effectiveness 4.1 4.2 4.3 4.4 Actual communications project outcomes are evaluated, reviewed for achievement, and compared against current work plan, objectives and resources, with variances against plan being identified Identified variances against plan are recorded, and reasons for discrepancy are found and analysed and submitted in the required format Identified strengths and weaknesses in the communications projects or communications project plan and suggestions for their improvements are disseminated to the appropriate individuals Communications project report and review records are complete, concise, and in the required format and location ._ . .
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