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Social Media and Advertising PDF - George Mason University

Social Media and Advertising PDF - George Mason University

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Social Media & Advertising Cases like these are part of the ongoing changing world of social media and advertising, as 6 privacy remains an issue that continues to be a topic of concern. Conclusion There are many benefits of social media advertising. It is a great tool for the companies and consumers, in that it helps products reach the targeted audiences more efficiently. However, both advertiser and consumer face some concerns with this new technology. The longevity of social media and advertising, like all advertising, is dependent upon the satisfaction of the consumer. Thus, it is likely that they will all co-exist in the end.

Social Media & Advertising References 7 Major marketing / media trade groups launch program to give consumers enhanced control over collection and use of web viewing data for online behavioral advertising. (2010, Oct 04). PR Newswire. Retrieved March 03, 2013, http://search.proquest.com/docview/756181411?accountid=14541 The article discusses the advancements in behavioral advertising technology. It discusses how companies want to make it easy for consumers to opt out of this, realizing the consequences of unhappy consumers. By doing this, companies earned trust with consumers and create awareness about the benefits of behavioral advertising. This article gave good insight into how aware companies are of their actions and by hiding things they feared losing trust with consumers. Pacheco, W. (2013, February 05). Facebook will label ads tracking users. Retrieved March 03, 2013, http://www.orlandosentinel.com/technology/blog/os-facebook-labels-ads-tracking-users- 20130205,0,3825197.post This article demonstrates what Facebook is doing to help social media users opt out of behavioral databases. Facebook is getting more third parties involved to help monitor advertising companies tracking of users actions, which will give the user the option to stop this monitoring immediately. Overall, it is an example of transparency that is occurring because users are demanding it. This was a great example of some of the current actions being taken by some social media sites to help give the consumer control over some of the monitoring.

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